SANTA ROSA, CALIFORNIA
A SOPHISTICATED
FLAVOR
Located in beautiful California wine country, Santa
Rosa Plaza draws tourists as well as shoppers from
Sonoma, Napa, Mendocino, and Lake counties.
®
——Santa Rosa is 60 miles north of San Francisco and,
with 486,000 people, the 12th largest metro area
in California.
——Santa Rosa is the largest city in the county and
a busy, vibrant hub that is populated with many
shops and restaurants serving the daytime
population and tourists.
——Within the market, 20% of households have
incomes greater than $100,000.
——The area is home to more than 300 of the world’s
most award-winning wineries. The wine industry
draws significant high-income tourist traffic.
——The new $145 million Green Music Center located
on the Sonoma State University campus is a focal
point for arts in the Northern San Francisco Bay
Area and attracts thousands of visitors annually.
A STYLISH
DESTINATION
Santa Rosa Plaza is the premier shopping destination in
Sonoma County, California.
——With more than 120 specialty stores, the mall offers
unparalleled choice and shops not found anywhere
else in the North Bay, such as Francesca’s, Lorna
Jane, LUSH Fresh Handmade Cosmetics, Michael
Kors, Pandora, Teavana, and The Walking Company.
——Among the popular dining options is 2 Tread
Brewing Company, opening in 2016 and featuring
an outdoor beer garden with live entertainment.
——The center offers ample parking, including four
multilevel parking decks and one surface lot.
BY THE
NUMBERS
Anchored by Three Major Retailers
Macy’s, Sears, Forever 21
Square Footage
Santa Rosa Plaza spans 692,000 square feet
of retail space.
Two Levels
Boasting more than 120 stores.
Restaurants
11 quick-service eateries. Sit-down restaurant
opening in 2016.
IN GOOD
COMPANY
Chic. Diverse. Sophisticated.
Many fine brands have chosen Santa Rosa Plaza
as their preferred location in Sonoma County, California.
——The Disney Store
——Eddie Bauer
——Lorna Jane
——LUSH Fresh Handmade Cosmetics
——The Walking Company
——Zales Jewelers
POSITIONED
TO SUCCEED
Santa Rosa Plaza is located along B Street in the heart
of downtown Santa Rosa, California.
——The center sits along US 101, the major highway that
runs north from San Francisco through Santa Rosa.
——In late 2016, the SMART Train (Sonoma Marin Area
Rapid Transit) will begin in Sonoma County. The
main station will be located just west of Santa Rosa
Plaza and provide tourists and residents easy access
to the mall.
2015
2020
2015
2020
2015
2020
472,419
490,222
180,954
187,971
$84,407
$91,864
2015
186,611
2015
$606,830
Source: SPG Research; trade area demographic information per STI: PopStats (2015).
DESTINATION
SHOPPING
Located in the heart of California wine country, Santa
Rosa is a logical base for exploring the more than 300
wineries in the area.
——Santa Rosa is known for its dining culture and the
home of celebrity chefs. The area hosts several
top-rated food and dining events, including Taste of
Sonoma and the Sonoma County Harvest Fair.
——Sonoma County was voted the #1 U.S. Wine
destination by TripAdvisor Traveler’s Choice Awards.
——With a mild climate and rolling hills, Santa Rosa
is known as one of the top cycling destinations in
the world.
——Santa Rosa Plaza attracts both domestic and
international tourists. The majority of tourists are
domestic, but approximately 10% of visitors come
from outside the U.S.
——Retail spending among visitors has been growing
steadily. In 2014, visitors spent $214 million on
retail alone.
Cobb
Hidden Valley Lake
Cloverdale
Middletown
TRADE AREA BOUNDARY
Esparto
Healdsburg
Calistoga
Angwin
101
Windsor
Guerneville
Deer Park
Larkfield-Wikiup
Winters
St. Helena
Forestville
Monte Rio
2
Graton
1
Roseland
Occidental
D
Santa Rosa
3
Sebastopol
Yountville
6
Vacaville
Glen Ellen
Rohnert Park
Cotati
Bodega Bay
Elmira
Eldridge
Boyes Hot Springs
El Verano
5
Dillon Beach
4
Napa
80
Green Valley
Temelec
Suisun City
Petaluma
Fairfield
0
N
American Canyon
10
MILES
Black Point-Green Point
Vallejo
Novato
Inverness
TRADE AREA & COMPETITION
Simon Centers
Competition
Benicia
1 Santa Rosa Plaza
4 Napa Premium Outlets
2 Coddingtown Mall
5 Petaluma Village Premium Outlets
3 Montgomery Village
6 Vacaville Premium Outlets
ST.
3RD
4TH ST.
SANTA ROS
A AVE.
MACY'S
B ST.
SANTA ROSA PLAZA
SEARS
T.
TS
1S
A ST.
6TH S
T.
.
ST
1ST
FOREVER 21
ST.
3RD
US 101 / REDWOOD HWY.
N
MORGAN ST.
AERIAL OVERVIEW
EAST AERIAL VIEW
KEY
DEPARTMENT STORES
2ND ST.
3RD ST.
4TH ST.
5TH ST.
ROSS ST.
7TH ST.
RETAIL
1ST ST.
B ST.
MACY’S
SEARS
AS
T.
PARKING DECK ABOVE
3RD ST.
6TH ST.
FOREVER 21
MORGAN ST.
N
US 101
SITE PLAN
SITE PLAN
UNIQUE
OPPORTUNITY
Santa Rosa Plaza presents a unique
opportunity for your brand.
Please contact the following leasing
professional for more information.
Justin Lushing
(310) 370-3837
[email protected]