Appendix: full survey results
Disruption in the mid-market: How technology is fueling growth
A mid-market perspectives report
Acknowledgment
We would like to thank all survey respondents and interviewees for their time and the insights they shared
for this report, Disruption in the mid-market: How technology is fueling growth.
This publication contains general information only and is based on the experiences
and research of Deloitte practitioners. Deloitte is not, by means of this publication,
rendering business, financial, investment, or other professional advice or services. This
publication is not a substitute for such professional advice or services, nor should it be
used as a basis for any decision or action that may affect your business. Before making
any decision or taking any action that may affect your business, you should consult a
qualified professional advisor. Deloitte, its affiliates, and related entities shall not be
responsible for any loss sustained by any person who relies on this publication.
As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see
www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte
LLP and its subsidiaries. Certain services may not be available to attest clients under the
rules and regulations of public accounting.
Disruption in the mid-market
About the survey
From May 29, 2015 to June 16, 2015, a Deloitte survey
of mid-market companies was conducted by OnResearch,
a market research firm. The survey examined technology
trends taking place in this market segment to determine
the role and value that technology plays and how it
influences business decisions.
The 500 survey respondents represented mid-market
companies with annual revenues ranging from $100
million to more than $1 billion. Half of the respondents
were C-suite executives, while the remaining 50 percent
held other management roles.
Three-fourths of the respondents represented companies
that are privately held, while the remainder represented
publicly-traded firms.
One-third of the respondents were from consumer
and industrial product companies, with the remainder
divided among energy and resources; financial services;
life sciences and health care; technology, media and
communications; and other industries.
The full survey results are included in this report; some
percentages in the charts may not add up to 100 percent
because of rounding, or for questions where survey
participants had the option to choose multiple responses.
The report based on these survey findings,
Disruption in the mid-market: How technology is fueling growth,
can be found on our website at
www2.deloitte.com/us/Disruptioninmidmarket.
Appendix: full survey results
3
Business environment
hasHow
your company’s
headcount
changed over
My
company’s
business
outlook
over
the next
12 12
A12 Over the past 12 months, myHow
A13
company’s
has
revenue
your
company’s
growth
hasheadcount
been:
A14
Mychanged
company’s
over
business
the
last
outlook
month
o
Over the past 12 months, my company’s revenue
growth has been:
the last 12 months?
months appears to be…
31% or higher
Increased 10% or more
Highly optimistic 6.0%
6.8%
21% - 30%
23.8%
27.8%
Increased between 6% and 9%
8.6%
12.2%
22.4%
16.4%
16% - 20%
Cautiously optimistic
52.0%
Increased up to 5%
20.2%
11.0%
11% - 15%
58.4%
34.2%
32.8%
No change/stayed the same
24.2%
22.6%
5% - 10%
49.6%
Neutral
10.8%
20.2%
23.6%
14.8%
16.1%
Decreased by 5% or less
25.8%
28.2%
1% - 4%
5.2%
8.8%
Decreased between 6% and 9%
10.0%
12.2%
0%
2.2%
2.2%
Decreased 10% or more
1.4%
2.0%
0.8%
1.0%
2.4%
3.2%
Negative 5% - 9%
0.8%
1.0%
Negative 10% or lower
0.6%
0.8%
2015
2014
Disruption in the mid-market: How technology is fueling growth
Pessimistic 2.2%
2.8%
5.2%
Highly pessimistic
0.6%
0.2%
1.3%
Negative 1% - 4%
4
34.4%
15.0%
15.2%
2015
2014
2015
2014
2013
15 Please indicate your level of agreement with the following statement: “Operating globally is important to m
overall strategy.”
Please indicate your level of agreement with
the following statement: “Operating globally is
important to my company’s overall strategy.”
Strongly agree
38.0%
33.6%
31.1%
Agree
37.0%
32.4%
33.3%
Neither agree nor disagree
11.2%
13.8%
18.5%
Disagree
9.8%
12.6%
12.2%
Strongly disagree
4.0%
7.6%
4.9%
2015
2014
2013
Appendix: full survey results
5
Technology trends
Who leads the adoption of new and emerging
technologies within your company?
How would you describe the role of executive
Technology is often perceived differently in
A5 How
would
you describe
role organizations.
A11
of executive
Technology
is often
inperceived
your
organization
differen
leadership
in your
organization
with regard the
to
Howleadership
does your
company’s
leadership
A11
Technology
is often
perceived
emerging
and next-generation
technologies
value
the
role that technology
plays? Select
only
A11
Technology
is cloud,
often perceived
differently
in select
organizations.
Howdifferen
does yo
technologies
(including
mobile,
plays?
and
social)?
Please
only
ONE.
A11
is often perceived
in organizations.
Howdifferen
does y
A11differently
Technology
is often perceived
(including
cloud,Technology
mobile, and social)?
one.
4. Who leads the adoption of new and emerging technologies within your company?
option of
4. new
Whoand
leads
emerging
the adoption
technologies
of new and
within
emerging
your company?
technologies within your company?
plays? Please select only ONE. plays? Please select only ONE.
plays? Please select only ONE.plays? Please select only ONE.
Business leaders (CEO, CFO, COO, business unit leaders, supporting
Theyfunctions)
are leading the charge
s unit leaders, Business
supporting
leaders
functions)
(CEO, CFO, COO, business unit leaders, supporting functions)
Critical (differentiator
32.9% and key to growth)
26.1%
Critical (differentiator and key to growth)
26.1%
48.0%
20.0%
IT leaders (CTO, CIO, IT department leaders)
48.0%
40.8%
rs)
IT leaders (CTO, CIO, IT department leaders)
35.9%
They are actively engaged
40.8%
35.9%
Strategic (not an expense,
45.7%but more of an investment)
Both Business and IT
Strategic (not an expense, but more of an investment)
Both Business and IT
35.6%
49.0%
36.5%
36.5%
Other
Other
0.8%
0.8%
Don't know/Not sure Don't know/Not sure 0.8%
0.8%
Critical (differentiator and key to growth)
Critical (differentiator and key 48.0%
to growth)
Critical (differentiator and key 48.0%
to growth)
40.8%
48.0%
40.8%
Strategic (not an expense,40.8%
but more of an investment)
Strategic (not an expense,
but more of an investment)
35.6%
Strategic (not an expense,
but more of an investment)
35.6%
37.6%
35.6%
35.6%
37.6%
37.6%
They are passive, but willing to be37.6%
engaged
Necessary (sometimes an37.6%
investment, but often seen as an expense)
(sometimes
an investment, but often seen as an expense)
Necessary
an expense)
15.2%
17.0%(sometimes an investment, but often seen as Necessary
Necessary (sometimes an investment, but often seen asNecessary
an expense)
(sometimes
an investment, but often seen as an expense)
15.2%
15.2%
19.8%
20.8%
15.2%
15.2%
19.8%
19.8%
They have bigger fish to19.8%
fry
Not critical (necessary
19.8% but certainly not an investment, only an expense)
Not1.2%
critical
(necessary but certainly not an investment, only an expense)
Not critical (necessary but certainly not an investment, only
an
expense)
3.2%
Not critical (necessary but certainly not an investment, Not
only1.2%
an expense)
critical
(necessary but certainly not an investment, only an expense)
1.8%
6.2%1.2%
1.2%
1.2%
1.8%
1.8%
They are actively
obstructing change
1.8%
1.8%
0.4%
2015
2015
1.8% 2015
2014
2015
2014
Not applicable/don’t
2014 know
2015
2014
2014
0.8%
2.2%
2015
2014
What is your company’s current “spend” on
Which of the following statements is true about
A17 What
is your
company’s current
“spend” oninvolvement
technology?
technology?
Select
one. organization?
your
with the end
A16 What is the biggest IT challenge
faced
byonly
your
Please
select
A18IT Department’s
Which
ofonly
the ONE.
following
statements
customer
of
your
organization?
Select all that apply.
Please select only ONE.
A18
Which
of
the
following
statements
organization? Please select all
that appl
What is the biggest IT challenge faced by your
organization? Select only one.
Keeping up with new technology
We do not currently have a separate, identifiable spend 9.0%
30.2%
24.2%
14.2%
8.0%
Budget to implement new technology
22.2%
25.2%
Our spend is negligible (< 1% of revenue)
13.8%
Tactical hurdles
18.6%
16.8%
13.4%
Not having the right talent/skill set
15.4%
We spend between 1-5% of revenue on technology
47.4%
10.0%
16.0%
47.8%
55.3%
Understanding ROI 9.6%
12.4%
Our spend is above 5% of revenue
29.9%
Leadership support 19.4%
9.6%
8.8%
2015
2014
6
Disruption in the mid-market: How technology is fueling growth
21.3%
A18 Which of the
following
statements
organization?
Please
select all
that appl
A18
Which
oftechnology
the
following
statements
organization?
Please
select
all
that appl
We
are actively
building
platforms
to better
We
are actively
building
platforms
to better
engage
custo
A18
Which
oftechnology
the
following
statements
engage
with
customers
organization?
Please
select
all
thatwith
appl
We are actively
building
platforms
to better
engage
custo
51.0%
A18
Which
oftechnology
the
following
statements
organization?
Please
select
all
thatwith
appl
We
actively building
technology
platforms
to better
with
custo
Our are
IT department
department
is focused
focused
on51.0%
delivering
seamless/integrated
organization?
Please
select
allengage
thatcustomer
appl
Our
IT
is
on
delivering
seamless/
We
are
actively
building
technology
platforms
to
better
engage
with
custo
51.0%
Our
IT
department
is
focused
on
delivering
seamless/integrated
customer
48.4%
integrated customer experiences
We are
actively building
technology
platforms
to better engage customer
with custo
51.0%
Our
IT
department
is
focused
on
delivering
seamless/integrated
48.4%
Our IT department is involved in designing of products and customer solu
We
actively
technology
platforms
to
engage
with
focused
on
delivering
seamless/integrated
customer
We are
are
actively building
building
technology
platforms
to better
betterand
engage
with custo
custo
48.4%
Our
IT department
is involved
in51.0%
designing
of
products
customer
solu
45.0%
Our IT department is involved
in designing of products and
51.0%
Our
IT
department
is
focused
on
delivering
seamless/integrated
customer
48.4%
Our IT department
is involved
in51.0%
designing
products
customer
solu
45.0%
customer
solutions
Gathering
and analyzing
customer
data is aofpriority
for and
the IT
organization
Our
is
on
delivering
seamless/integrated
customer
48.4%
Our IT
IT department
department
is focused
involved
in designing
products
customer
solu
focused
on
delivering
seamless/integrated
customer
45.0%
Gathering
and analyzing
customer
data is aof
priority
for and
the IT
organization
41.8%
48.4%
Our
IT department
is involved
in designing
products
customer
solu
45.0%
48.4%
Gathering
and analyzing
customer
data
is aofpriority
for and
the IT
organization
41.8%
Our
corporate
customer
acquisition,
Gathering
and strategy
analyzingemphasizes
customer data
is a priority
for theretention and loy
Our
IT
department
is
involved
in
designing
of
products
and
customer
solu
45.0%
Gathering
and
analyzing
customer
data
is
a
priority
for
the
IT
organization
Our
IT
department
is
involved
in
designing
of
products
and
customer
solu
41.8%
corporate strategy emphasizes
customer acquisition, retention and
loy
IT organization
38.6%
45.0%
Gathering
and strategy
analyzingemphasizes
customer
data
is a priority
for theretention
IT organization
41.8%
45.0%
Our
corporate
customer
acquisition,
and
38.6%
Technology and Marketing departments have established joint processesloy
a
Gathering
and
analyzing
customer
data
is
aa priority
for
IT
41.8%
Our
corporate
strategy
emphasizes
customer
acquisition,
and loy
Gathering
and
analyzing
customer
data
ishave
priority
for the
theretention
IT organization
organization
38.6%
Technology
andstrategy
Marketing
departments
established
joint
processes
a
31.8%
Our
corporate
emphasizes
customer
acquisition,
41.8%
Our corporate
strategy
emphasizes
customer
acquisition,
retention
and loy
38.6%
41.8%
retention
and
loyalty
Technology
and
Marketing
departments
have
established
joint
processes
a
31.8%
None of the above
Our
strategy
emphasizes
customer
and
38.6%
Technology
Marketing
departments
haveacquisition,
established retention
joint processes
a
Our corporate
corporate
strategy
emphasizes
customer
acquisition,
retention
and loy
loy
31.8%
None
of theand
above
3.8%
38.6%
Technology
and
Marketing
departments have established joint processes a
31.8%
38.6%
None3.8%
of theand
above
Technology
Marketing
departments have established
Technology
and
Marketing
departments
31.8%
None
of theand
above
joint
processes
and
governance
Technology
Marketing
departments have
have established
established joint
joint processes
processes aa
3.8%
None3.8%
of the above 31.8%
31.8%
None
of
the
above
None3.8%
of the
the above
above
None
of
2015
2014
2013
3.8%
3.8%
How
describe the
current
statetechnology
of IT the current
What
will state
be your
organization’s
top three
23 would
Howyouwould
you
describe
24.What
will
of be
IT governance
your
organization's
within you
A19 Compared to last year, my company’s
current
level
of
spend
is:
willorganization?
be
your
organization's
top
three
technology
prioritie
24.What
will
your
organization's
23 How would you describe governance
the
current
state
of IT
governance
withinstate
your
organization?
2324.What
Howwithin
would
you
describe
the current
of
ITthegovernance
within
you
your
technology
priorities
forbe
next
12 months?
Select
24.What
will
be
your
organization's
24.What
willofbe
organization's
three
technology
23 How would you describe
thewould
current
state
IT your
governance
within
organization?
23 How
you
describe
the current
state
ofyour
ITtop
governance
within youp
up
to three.
Compared to last year, my company’s current level
of technology spend is:
Significantly higher
Mature
14.6%with established processes
Mature with
established processes
34.2%
Mature with established processes
Improving
existing business
processes
Mature
with established
processes
34.2%
Improving
existing business processes
Mature with established
processes
38.8%
Improving existing business processes
Improving existing business processes
38.8%
Improving existing business
processes
38.8%
34.2%
36.2%
10.3%
Managing
cybersecurity
and
information risk
38.8%
38.8%
34.2%
34.2%
36.2%
36.2%and information risk
Managing cybersecurity
Managing cybersecurity and information risk
6.4%
35.2%
Building
and
developing
IT
governance
and
processes
and
structures
36.2%
36.2%cybersecurity and information risk Managing cybersecurity and information risk
Managing
35.2%
35.2%
Building and developing IT governance and processes Building
and structures
and developing IT governance
46.8% and processes and structures
Maintaining availability35.2%
and performance of IT systems
35.2%
Building
and
developing
IT
governance
and
processes
and
structures
Building
and developing
IT governance
and
processes
and structures
Higher
Maintaining
availability
and
performance
of
IT
systems
Maintaining
availability
and performance of IT systems
46.8%
46.8%
47.8%
27.4%
and performance of IT systems
Maintaining
availability and performance of ITMaintaining
systems availability
46.8%
52.3% 47.8%
47.8%
27.4%46.8%
27.4%
Reducing
IT costs and
driving efficiency
Investigating IT process and improvement,
but no formal governance
in place
47.8%
27.4%
47.8% 27.4%
47.6%
ReducingITITin
costs
efficiencybut no formal governance
Reducing
IT costs and driving efficiency
Investigating IT process and improvement, but no formal
governance
placeand
Investigating
process
anddriving
improvement,
in place
13.8%
Reducing
IT costs 27.0%
and driving efficiency
39.1% IT process and improvement, Investigating
Reducing
IT
costs and driving
Investigating
but no formal
place
ITgovernance
process
andinimprovement,
but noefficiency
formal governance
in place
27.0%
27.0%
13.8%
13.8%
11.2%
Assisting
in
business
innovation - developing new products and services
27.0%
27.0%
13.8%
13.8%
11.2%
11.2%
Assisting in business innovation - developing new products Assisting
and services
in business innovation - developing new products and services
25.4%
About the same
Little to no
formal ITAssisting
processes,
structures,
or
awareness
11.2%
Assisting
in
business
innovation - developing new products and services
11.2%
in business innovation - developing new products and services
25.4% structures, or awareness
25.4%
Little to no30.9%
formal IT processes, structures, or awareness
Little3.6%
to no formal IT processes,
Simplifying IT infrastructure
and applications
25.4%
25.4%
to no formal IT processes, structures, Little
or awareness
to no formal
IT processes, structures,
or awareness
Simplifying
IT infrastructure
and applications
Simplifying IT infrastructure and applications
3.6% Little
3.6%
4.8%
38.6%
25.0%
Simplifying IT infrastructure and applications Simplifying IT infrastructure and applications
3.6%
3.6%
4.8%
4.8%
25.0%
25.0%
47.8%
Providing timely and
relevant information to business stakeholders
Don’t4.8%
know/Not sure
25.0%
4.8%
25.0%
Providing
timely
and
relevant
information
to
business
stakeholders
Providing
timely
and
relevant information to business stakeholders
Don’t know/Not sure
Don’t
know/Not sure
23.8%
1.6%
Providingstakeholders
timely and relevant information to business stakeholders
Providing timely and relevant information to business
Lower
Don’t
know/Not sure
23.8%
23.8%
1.6% Don’t know/Not sure
1.6%
0.0%
Developing/improving
23.8%the organization's digital capability
23.8%
1.6%
1.6%
1.7% 0.0%
Developing/improving the organization's digital capability Developing/improving the organization's digital capability
0.0%
23.4%
Developing/improving
the organization's digital capability
0.0%
Developing/improving the organization's digital
capability
0.0%
3.5%
23.4%
23.4%
Driving large complex
23.4%technology implementation projects
23.4%
2015
6.4%
Driving large complex technology implementation projects Driving large complex technology implementation projects
2015
22.4% technology implementation projects
2015
2014
Drivingprojects
large complex
Driving large complex technology implementation
22.4%
22.4%
2015
2015
2014
2014
Adjusting/redesigning
current IT operating model
Significantly lower
22.4%
22.4%
2014
2014
Adjusting/redesigning current IT operating model
Adjusting/redesigning current IT operating model
17.0%
0.5%
Adjusting/redesigning current IT operating model
Adjusting/redesigning current IT operating model
17.0%
17.0%
Other
0.0%
17.0%
17.0%
Other
Other
0.3%
0.6%
Other
Other
0.6%
0.6%
Don't
know/Not sure
2015
0.6%
0.6%
Don't know/Not sure
Don't know/Not sure
2014
2.0%
Don't know/Not sure
Don't know/Not sure
2.0%
2.0%
2013
2.0%
2.0%
How would you describe your organization’s
How would you describe your organization’s
Please indicate how technology has generated
spend on the maintenance of existing systems as
spend on the maintenance of existing systems as
changes within your business. Select all that apply.
compared
tooninvestment
in innovation
(e.g.,
an spend oncompared
to investment
in your
the
implementation
of on
20b
would
youofdescribe
organization’s
20bspend
How
would
the you
maintenance
describe your
of existing
organization’s
systems spend
as
on the maintenance of existing
your organization’s
20a How
spend
would
the
youmaintenance
describe
your
of organization’s
existing
systems
the How
maintenance
existing
systems
compared
to
investment
in
the
implementation
compared
of
the
latest
to
investment
technology
in
(e.g.,
the an
implementation
80-20 mix will
of the latest technology (e.g., an 80-20
80-20
mix will
80%in
of
budget
spend
on 80-20
the
technology
(e.g., an
80-20
includeinvested
nnovation (e.g.,
as an
compared
80-20
mix
toinclude
investment
will include
80%
innovation
of budget
(e.g.,
spend
an
on
mix
willlatest
include
of budget
spend
onmix will
include
80% of80%
budget
spend on
maintenance,
include
with 20%80%
of budget
in the
spend
implementation
on maintenance,
of new
with 20% invested in the implementation
maintenance,
with20%
20%invested
invested
innovation)?
80%
of budget spend on maintenance, with
20%
technology)?
technology)?
Increased overall productivity to free up talent to assume
ed in innovation)?
maintenance, with
in in
innovation)?
invested in the implementation of new technology)?
Increased
overall productivity
productivity
to free
free up
up talent
talent to
to assume
assume new
new or
or additiona
additiona
new
or additional
responsibilities
Increased
overall
to
A22.
A22.
A22.
A22.
80-20
80-20
60-40
20.9%
60-40
50-50
50-50
21.6%
40-60
40-60
20-80
40-60
20-80
20-80
5.5%
5.5%
Other
Other
1.4%
1.9%
1.9%
Don’t know
Don’t know
Don’t know
2.2%
2.4%
2.4%
48.0%
48.0%
48.0%
48.0%
Enhanced business
business planning and
and
execution of
of strategies
Enhanced
strategies
Enhanced business planning
planning and execution
execution of strategies
strategies
Simplified maintenance
maintenance of
of business
business
assets, equipment
equipment
48.0%
Simplified
assets,
48.0%
48.0%
14.1%
14.1%
5.8%
Other
25.7%
25.7%
16.1%
technology
technology
technology
technology
50.4%
50.4%
Streamlined
business processes
to reduce
cost
Streamlined
Streamlined business
business processes
processes to
to reduce
reduce cost
cost
Increased
customer
conversion
or
retention
by
detecting
50.4%
Increased customer
customer conversion
conversion 50.4%
or
retention
by detecting
detecting patterns
patterns of
of beha
beha
Increased
or
retention
by
50.4%
29.5%
48.0%
patterns
of
behaviors
Increased customer
customer conversion
conversion48.0%
or retention
retention by
by detecting
detecting patterns
patterns of
of beha
beha
Increased
or
Increased
customer conversion
or
retention by
detecting patterns
of beha
Enhanced business
business planning
planning and
and
execution of
of strategies
strategies
48.0%
Enhanced
execution
29.5%
50-50
how
how
how
how
55.0%
55.0%
20.9%
60-40
3.7%
indicate
indicate
indicate
indicate
55.0%
55.0%
Increased
overall productivity
to free
up talent
to assume
new or
additiona
Increased
Increased overall
overall productivity
productivity to
to free
free up
up talent
talent to
to assume
assume new
new or
or additiona
additiona
Streamlined
business
processes
to
reduce cost
cost
Streamlined business processes to 55.0%
reduce
cost
80-20
21.3%
Please
Please
Please
Please
47.8%
47.8%assets, equipment
Simplified
of business
Simplified maintenance
maintenance
maintenance of
of business
business assets,
assets, equipment
equipment
Simplified
equipment
Detection
of
anomalies,
disruptions,
threats
47.8%
Detection of anomalies, disruptions,
threats to
to the
the business
business
47.8%
47.8%
36.4%
Detection
of anomalies,
disruptions, threats
to the
business
36.4%
Detection
Detection of
of anomalies,
anomalies, disruptions,
disruptions, threats
threats to
to the
the business
business
Other
36.4%
Other
6.0%
Other
6.0%
Other
Other
Don't 6.0%
know/Not sure
sure
Don't
know/Not
36.4%
36.4%
6.0%
6.0%
2.0%
Don't
know/Not sure
2.0%
Don't
Don't know/Not
know/Not sure
sure
Not2.0%
applicable Not
applicable
2.0%
2.0%
1.8%
Not
applicable 1.8%
Not
Not applicable
applicable 1.8%
1.8%
1.8%
Appendix: full survey results
7
Technology trends (continued)
A21 What are the biggest drivers or technology investment at your organization? Please select the
A34
of the
following
technology-related
trends
have
the
potential
to produ
e biggest
drivers
or
technology
at
organization?
Please
select
the
top
and
A21
are
the
biggestinvestment
drivers
orofWhich
technology
investment
at
your
Please
select
the
What
areWhat
the biggest
drivers
technology
Which
the your
following
technology-related
trends
What
areorganization?
the data
privacy
andthree
security
risk
issues
rank
in
order
of
importance.
Please
type
ato organization?
1,2
or
3
next
to
each
of
your
top
choice
(1=Top;
A41
What
are
the
data
privacy
and
sec
A34
Which
of
the
following
technology-related
trends
have
the
potential
to2=Sec
produ
A34
Which
ofor
the
following
trends
have
the
potential
to
produce
the
greatest
productivity
gain
A21
What
are
the
biggest
drivers
or
technology
investment
at
your
organization?
Please
select
the
biggest
drivers
or
technology
investment
at
your
Please
select
the
top
three
and
investment
at your
organization?
Please
select
the technology-related
have
the
potential
produce
the
greatest
of
concern
to
your
company?
Select
all
that
apply.
organization?
Select
all
that
apply.
importance.
Please
type
a
1,2
or
3
next
to
each
of
your
top
choice
(1=Top;
2=Second;
rank
in
order
of
importance.
Please
type
a
1,2
or
3
next
to
each
of
your
top
choice
(1=Top;
2=Sec
A41
What
are
the
data
privacy
and
security
risk
issues
of
concern
t
A41
What
are
the
data
privacy
and
sec
A21
What
are
the
biggest
drivers
or
technology
investment
at
your
organization?
Please
select
the
iggest drivers
or
technology
investment
at
your
organization?
Please
select
the
top
three
and
top
three
and
rank
in
order
of
importance.
productivity
gains
for
your
organization?
Select
all
organization?
Select
all
apply.
organization?
Select
all that
apply.
3=Third)
rank
in
ordertype
of importance.
Please
typeof
a 1,2
ortop
3 that
next
to (1=Top;
each of your
top choice (1=Top; 2=Sec
mportance.
Please
a
1,2
or
3
next
to
each
your
choice
2=Second;
that
apply.
3=Third)
rank
in order
type
a 1,2top
or 3
next to
each of
your top choice (1=Top; 2=Sec
portance.
Please
typeofa importance.
1,2 or 3 nextPlease
to each
of your
choice
(1=Top;
2=Second;
3=Third)
Increase
revenue
Analytics
Phishing
and
targeted attacks
Mobility
3=Third)
Analytics Phishing and targeted attacks
Mobility
Analytics
Mobility
Increase revenue
40.8%
Increase revenue
40.8%
Increase revenue 27.3% 40.8%
27.3%
Cloud
applications
18.0%
47.0%
47.0%
47.0%
Phishing and targeted attacks
60.1%
60.1%
[This response42.6%
was not offered in prior
surveys.]
Analytics
[This response was not offered in prior surveys.]
Analytics
43.4%
Integration with external systems (business partners, customers)
40.8%
Integration with43.4%
external systems (business partners, Integration
customers) with
external systems52.5%
(businessCloud
partners, customers)
52.5% Cloud
52.5% Cloud
49.4%
60.1%
Cloud applications
[This response was not offered in prior surveys.]
Cloud applications
Analytics
27.3% 40.8%
18.0%
43.4%
27.3%
Mobility
18.0%
Increase customer
base
through
personalization
and engagement
Mobility
Mobility
18.0%
41.6%
ersonalization Increase
and engagement
customer
base through personalization and engagement
25.2%
49.4%
49.4%
41.6%
41.6%
39.0%
Increase
customer
base
through
personalization
and
engagement
rsonalization and
engagement
Cloud
infrastructure
Migration to cloud
25.2%
31.9%
Increase customer
base
through
personalization
and
engagement
alization and engagement
Cloud
infrastructure
Cloud infrastructure
Big
data
Migration
to
cloud
Migration to cloud
25.2%
40.4%
47.5%
18.2% 31.9%
25.2%
40.4%
40.4%
31.0%
47.5%
47.5%
45.9%
18.2% 31.9%
Big data
45.9%
45.9%
Big data
Big 18.2%
data 31.9%
Social business
36.2%
Reduce capital
expenditures (e.g., migration from on-premise to off-premise cloud-based
solutions/services)
Internal access controls
18.2%
36.2%
23.2%
migration fromReduce
on-premise
toexpenditures
off-premise cloud-based
solutions/services)
capital
(e.g.,36.2%
migration
from on-premise toInformation
off-premiseInternal
cloud-based
access
controls
Internal
access controls
security
(cybersolutions/services)
intelligence)
17.0%
46.2%
capital
expenditures
(e.g.,
migration
from on-premise toInformation
off-premise security
cloud-based
migration from Reduce
on-premise
to
off-premise
cloud-based
solutions/services)
(cybersolutions/services)
intelligence) 46.2%
Information
security
(cyber
intelligence)
Information security (cyber intelligence) 44.8%
17.0%
46.2%
22.5%
32.0%
Reducetocapital
expenditures
(e.g.,
migration
from
on-premise
to
off-premise
cloud-based
solutions/services)
tion from on-premise
off-premise
cloud-based
solutions/services)
17.0%
44.8%
32.0%
22.5%
32.0%
22.2%
44.8%
27.3%
Internet of Things (IoT)
17.0%
Mobility
22.5%
27.3%
Internet of Things
(IoT)
Internet
of
Things
(IoT)
3D
printing
(additive
manufacturing)
Mobility 30.2%
Mobility
22.5%
38.6%
27.3%
Reduce non-capital27.3%
expenditures
(maintenance, travel, interest payments, etc.)
30.2%
30.2%
16.2%
38.6%
38.6%
30.2%
Social
business
maintenance, travel,
payments,
etc.)
Reduceinterest
non-capital
expenditures
(maintenance,
travel,
interest
payments,
etc.)
12.5%business
Social business
Social
Wearable technologies
30.2%
30.2%
26.8%
Reduce
non-capital
expenditures
(maintenance,
travel,
interest
payments,
etc.)
maintenance, travel,
interest
payments,
etc.)
12.5%
14.6% etc.)
expenditures
enance, travel, Reduce
interest non-capital
payments,
26.8%
26.8%(maintenance, travel, interest payments, etc.)
10.0%
12.5%
Wearable technologies
2015
14.6%
32.9%
12.5%
Wearable technologies
Wearable
Other
14.6% technologies
2015
2015
2014
15.0%
32.9%
14.6% 15.0%
2014
15.0%
1.4%
2014
32.9%
3D printing (additive manufacturing)
Other
32.9%
3D printing (additive manufacturing)
3D printing (additive manufacturing)
Other
12.4%
1.7%
Other
12.4%
12.4%
1.7%
0.7%
Other
Other
1.7%
Other
0.7%
0.7% Other
0.4%
1.7%
0.7%
0.7%
0.4%
0.4%
0.7%
None
— I don’t believe any technology-related trends will produce productivity gains for my company
0.7%
Don’t
know/Not
— I don’t
believe any
technology-related
None —sure
I don’t believe any technology-related trends None
will produce
productivity
gains
for my companytrends will produce productivity gains for my company
0.7%
3.2%
Don’t
know/Not sure
2.9%
3.2%
3.2%
Don’t know/Not sure
2.9%
0.0%
Don’t
know/Not sure
2.9%
0.0%
0.0%
2.9%
0.0%
0.0%
0.0%
0.0%
0.0%
Big data
Big data
40.8%
40.8%
39.0%
39.0%
31.0%
31.0%
Social business
Social business
23.2%
23.2%
Information security (cyber intell
Information security (cyber intell
above is 2014 Top
Top
Second
Top
Second
Third
Top
Second
Third
Second
Third
Third
42.6%
42.6%
22.2%
22.2%
3D printing (additive manufactu
3D printing (additive manufactu
16.2%
16.2%
Wearable technologies
Wearable technologies
Other
Other
10.0%
10.0%
1.4%
1.4%
A33 How does your organization handle
adoption
of new
trend
A35 How
often does
yourtechnology
company evalua
A33 How does your organization
handle
of new
technology
trends?
A33 How does
youradoption
organization
handle
adoption
of new technology trend
As growing numbers of devices are networked,
How does
organization
of
How
often
doesoften
your
company
evaluate
the emerging
A35yourHow
oftenhandle
doesadoption
your company
A35
evaluate
How
the
outcomes
does
your that
company
evalua
tec
Please
select
only
ONE.
Internet-enabled
and take action
without human
new are
technology
trends?
outcomes
emerging
technologies
deliver,
A32 As growing
numbers
of devices
networked,
Internet-enabled
and that
take
action
without
human interv
Please
select
only
ONE.
Please
select
only
ONE.
intervention,
whichnetworked,
term most
closely Internet-enabled
describes
compared
to what action
was expected?
Select only one.
A32
As
growing
numbers
of your
devices
are networked,
Internet-enabled
and
take
without
interv
bers of devices
are
and takecurrent
action
without
human
intervention,
which
term
most
closely
organization's
use
of the
"Internet
of Things"
(IoT)? human
your
organization’s
current numbers
usedescribes
of theInternet-enabled
“Internet
of
A32
As
growing
of devices
are
networked,
Internet-enabled
and
take
actionwhich
without
human interv
Driven
by ITand
leadership
ers
of
devices
are
networked,
take
action
without
human
intervention,
termorganization's
most closely
your
use
of the "Internet
ofbenefit
Things"
(IoT)?
scribes your
current use
of organization's
the
"Internet
Things"
(IoT)?
Things”
(IoT)?
Driven by ITdescribes
leadership
Driven by
IT leadership ofcurrent
Limited
to
the
cost
analysis
at
the
initial
phase
48.6%
term
most closely current
describes
your
organization's
current
use
of phase
the "Internet
ofbenefit
Things"
cribes your
organization's
use
of the
"Internet
ofbenefit
Things"
(IoT)?
Limited to the cost
analysis at
the initial
Limited to the cost
analysis at(IoT)?
the initial phase
48.6%
48.6%
23.6%
39.4%
Mature — effective deployments
23.6%
23.6%
39.4%
39.4%
28.0%
Mature — effective
We have processes in place
for exploring emerging technologies
28.0%
28.0%
18.6% deployments
Mature — effective deployments
We have processes in place for exploring We
emerging
technologies
have
processes
in
place
for
exploring
emerging
technologies
Almost
always
have
a post-implementation evaluation to measure the suc
18.6%
28.2%
Building — in the deployment phase of production for Internet of Things
Almost
always
have a post-implementation evaluation to measure
Almost always
the success
have a post-implementation
evaluation to measure the suc
18.6%
28.2%
28.2%
40.2%
24.8%
— Things
in the deployment
phase of production for Internet of Things production for Building
Internet of
29.6%
40.2%
40.2%
24.8%
24.8%
33.8%
Building
in the deployment phase of production for Internet of Things oduction for Internet
of—
Things
29.6%
Driven largely by business leadership
33.8% direction
33.8%
Experimenting — pilot projects started or being planned
29.6%
Driven largely by business leadership direction
Driven largely19.4%
by business leadership direction
Regular monitoring and assessment at frequent intervals
Experimenting
—
pilot
r being planned
23.2% projects started or being planned
Regular19.4%
monitoring and assessment at frequent intervals Regular monitoring28.2%
and assessment at frequent intervals
pilot projects started
or being planned
19.4%
being planned Experimenting —
29.4%
23.2%
Investigating — interested in the potential29.4%
opportunities Internet of Things offers 29.4%28.2%
28.2%
28.0%
23.2%
— interested
of Things offers
al opportunitiesInvestigating
Internet of
Things
offers in the potential opportunities InternetSpecialized
business units28.0%
are focused on innovation
28.0%
14.4%
Investigating
— interested
in the potential
Internet
of Things offers
opportunities Internet
of 14.4%
Things
offersSpecialized
business opportunities
units are focused
on Specialized
innovation
business units are focused on innovation
Don’t know/not sure
2.4%
Waiting — no action taken yet
Don’t know/not sure
Don’t know/not
sure
14.4%
2.4%
2.4%
8.0%
5.0%
Waiting8.0%
— no action taken yet
8.0%
5.0%
5.0% 8.0%
10.2%
Waiting — no action taken yet
8.0%
Other
No action
planned — not relevant to our business strategy
10.2%
10.2%
8.0%
Other
Other
No action
planned — not
relevant to our business strategy
r business strategy
1.4%
6.2%
No action planned — not 1.4%
relevant to our business strategy
business strategy
1.4%
1.4%
2015
6.2%
1.4%
2015
1.4% 2015
6.2%
2014
2014
2014
2015
2015
2015
2014
2014
2014
8
Disruption in the mid-market: How technology is fueling growth
A43 What is the preferred technology approach model for your business?
What is the preferred technology approach model for your business?
On-premise: systems, hardware and support staff at your physical location
36.8%
35.0%
Hosted solutions: pre-built system run, located and operated at a fixed monthly fee
26.2%
23.6%
Hybrid: A mix of on-premise, off-premise solutions based on your application and business needs
20.6%
20.6%
Off-premise: systems applications run and managed in the cloud using Software as a Service (SaaS) approach
13.4%
14.4%
Other
0.0%
0.2%
Don’t know
3.0%
6.2%
2015
2014
If
you prefer
a hybrid
approach,
is most
If
your
preference
is preference
off-premise,
what is
are off-premise,
your
A46
If you
prefer
a what
hybrid
approach,
A45
what
If your
is most
important
to your compw
A44 For hosted solutions, what is important
your preference?
to your company?
goals?
A44 For hosted solutions, what is your preference?
A44 For hosted solutions, what is your preference?
For hosted solutions, what is your preference?
On-premise as a fixed price traditional variable licensing
Ability to quickly adjust to a business need/change
On-premise as a fixed price traditional variable licensing model
model
40.8%
On-premise as a fixed price traditional
49.6% variable licensing model
46.6%
On-premise as a fixed price traditional
variable
licensing
model
49.6%
48.3%
49.6%
48.3%
A fixed monthly cost for your hosted
48.3% preconfigured solution
Ability to customize
Increase flexibility to scale, acquire, divest
44.8%
51.4%
Reduce IT CapEx/OpEx costs
28.2%
17.5%
A fixed monthly cost for
your hosted preconfigured solution
solution
33.6%
A fixed monthly cost for
your hosted preconfigured solution
33.6%
32.2%
33.6%
Ability to have IT own your system
32.2%
Off-premise leading practice
pay-as-you-go pricing
32.2% design solution with little ability to customize and19.4%
38.8%
23.6%
Quickly obtain SOX compliance 11.9%
12.5%
Off-premise leading practice design solution with little ability to customize and pay-as-you-go pricing
14.5%
ability
to customize
pay-as-you-go
pricing
Off-premise
leading and
practice
design solution
with little ability to customize and 21.4%
pay-as-you-go pricing
14.5%
18.6%
14.5%
18.6%
Don’t know 18.6%
Don’t
know
2.3%
Don’t
know
2.3%
0.8%
2.3%
0.8%
0.8%
2015
2015
2014
2015
2014
2014
Greater control over disaster recovery 8.7%
10.7%
Other
1.0%
1.0%
Readiness for IFRS
4.5%
6.9%
Don’t know
0.0%
5.6%
Don’t know 1.9%
2.9%
2015
2014
2015
2014
Appendix: full survey results
9
Technology trends (continued)
A28 Which of the following technology-related A29
trends
Which
have of
had
thethe
following
most significant
technology-related
impact on trends
your business
do you
months?
Please
select thetrends
tophave
three
and rank in
theorder
next
12importance.
months?
Please
Please
select
type
athe
1,willtop
2,have
orthree
3 next
andtorank
eachino
Which
of the following
technology-related
had the
Which
of the of
following
technology-related
trends
do
you think
most significant impact on your business in the past 12 months?
the most significant impact on your business in the next 12 months? Select
choices
(1
=
Top;
2
=
Second;
3
=
Third)
Please
type
a
1,
2,
or
3
next
to
each
of
your
top
choices
(1 =
Select the top three and rank in order of importance.
the top three and rank in order of importance.
Information security (cyber intelligence)
InformationInformation
security (cyber
security
intelligence)
(cyber intelligence)
17.2%
13.6%
17.4%
9.4%
16.8%
Analytics
Analytics
15.4%
Cloud
15.4%
16.2%
17.8%
Cloud applications
Mobility
Mobility
14.2%
15.2%
10.8%
15.6%
13.6%
16.8%
13.4%
15.8%
Cloud infrastructure
Big data
12.8%
13.6%
13.8%
9.2%
11.4%
13.4%
9.6%
10.4%
14.2%
Cloud applications
12.6%
Mobility
14.2%
Big data
above is 2014 Analytics
9.0%
9.6%
Analytics
11.2%
16.6%
11.6%
15.6%
8.4%
12.0%
Social business
6.4%
7.0%
4.8%
9.6%
8.0%
6.6%
Big data
Social bu
7
7
9.4%
3D printing (additive manufacturing)
6.8%
Big data
13.6%
Social business
Social business
10.2%
3D print
3.2%
5.0
6.4%
9.0%
3.2%
2.4%
7.4%
8.8%
3.6%
4.0
Internet of Things (IoT)
4.8%
6.6%
4.8%
Wearable technologies
2.4%
4.6%
5.8%
3D printing (additive manufacturing)
2.0%
Internet of Things
Wearable
(IoT)technologies
5.0%
7.6%
6.2%
4.0%
2.6%
5.4%
5.0%
5.
Top
Second
Third
None of the above
5.8%
0.0%
0.0%
0.0%
0.0%
Disruption in the mid-market: How technology is fueling growth
3.0%
4.0%
3.0%
4.4%
Top
Second
Third
2.6%
3.0%
Wearable technologies
2.4%
5.4%
Wearabl
2.8%
3D printing (additive manufacturing)
2.8%
None of the above
10
Cloud
15.8%
12.6%
13.0%
Mobility
11.4%
14.2%
13.6%
Cloud infrastructure
14.6%
14.2%
13.2%
Informat
22.2%
Top
Second
Third
Top
Seco
Third
30 Which of the following technology-related trends
A31 are
Which
having
of the
thefollowing
most significant
technology-related
impact on your
trends
workforce
are hav
select
the
top three
and rank
inareorder
of importance.
select
the
top three
and rank
inareorder
ofmost
importance.
Which
of the
following
technology-related
trends
having the
Which
of the
following
technology-related
trends
having the
most significant impact on your workforce? Select the top three
significant impact on your customers? Select the top three and rank in
Please
type
a
1,
2,
or
3
next
to
each
of
your
top
Please
choices
type
(1
=
a
1,
Top;
2,
2
or
=
3
Second;
next
to
each
3
=
Third)
of
your
top choices (1 = T
and rank in order of importance.
order of importance.
Mobility
Information security
Information
(cybersecurity
intelligence)
(cyber intelligence)
17.4%
16.4%
Information security (cy
13.8%
17.6%
11.0%
12.6%
13.4%
12.6%
10.0%
12.4%
13.0%
12.0%
Information security (cyber intelligence)
Mobility
Cloud
14.6%
11.2%
11.0%
14.6%
Analytics
Cloud
15.4%
15.6%
15.2%
11.6%
15.0%
12.6%
14.8%
13.8%
Social businessMobility
13.0%
13.2%
10.4%
Big data
Cloud applications
9.0%
11.4%
14.0%
Social business
Big data
7.8%
9.8%
Cloud applications
Analytics
9.4%
8.8%
Social business
7.0%
10.0%
Internet of Things
3D printing
(IoT) (additive manufacturing)
6.0%
5.6%
8.0%
3D printing (additive manufacturing)
3.0%
3.2%
3.6%
3.0%
Wearable technologies
3.8%
3.2%
4.2%
5.2%
Wearable technologies
5.6%
5.2%
5.4%
Top
Second
Third
Top
Second
Third
3D printing (additive manufacturing)
3.2%
4.4%
3.6%
None of the above
9.0%
0.0%
0.0%
0.0%
0.0%
Top
Second
Third
3D printing (additive ma
5.8%
11.2%
3.8%
8.0%
14.2%
1.6%
8.8%
4.0%
None of the above
12.8%
8.8%
4.0%
Cloud infrastructure
Wearable technologies
6.2%
Social business
10.8%
1.8%
4.2%
16.4%
12.6%
12.2%
6.4%
Internet of Things (IoT)
11.4%
8.2%
8.6%
5.8%
16.0%
11.6%
16.0%
7.2%
4.8%
10.0%
15.8%
2.8%
4.6%
Big data
Analytics
11.2%
Big data
14.6%
11.4%
7.0%
Wearable technologies
above is 2014 13.6%
7.2%
9.2%
16.6%
13.6%
11.2%
8.8%
11.4%
8.2%
12.6%
10.4%
12.2%
9.4%
13.8%
9.2%
Analytics
Cloud infrastructure
28.2%
13.0%
9.6%
8.0%
Mobility
10.4%
Top
Second
Third
Appendix: full survey results
11
Analytics
A47 Is your company using business analytics? A48 If your company is not using business analytics, wha
Is your company using business analytics?
If your company is not using business analytics, what is the primary reason?
Yes
Our company is not at the scale or maturity level where we can benefit from analytics
80.2%
27.3%
31.3%
65.2%
No
Not sure where to begin to capture the most value
13.2%
22.4%
Don’t know/Not sure
22.7%
25.0%
Too complex a topic to digest at our current stage of growth
6.6%
12.4%
21.2%
13.4%
Don’t see the business value
2015
2014
13.6%
17.9%
Other
3.0%
2.7%
Don’t know
12.1%
9.8%
2015
2014
Related to 47 A51 Which of the following delivery models are you using or lik
that orapply.
using
likely to use within your company’s
Whichbusiness
of the following
deliveryfor
models
are youanalytics?
A49 What would you describe as the most important
need
using
What would you describe as the most important
business need for using analytics?
analytics efforts? Select all that apply.
Influencing business strategy and operational priorities
Use of basic reporting analytics to support business operations and strategy
34.4%
29.8%
Providing metrics, information and tools needed for sound business decisions
49.3%
38.2%
Develop predictive modeling analytics solutions to guide business growth
34.0%
32.6%
Forecasting and reporting business results
49.1%
28.8%
Design and implement integrated enterprise analytics solutions
20.6%
20.6%
Predictive client, customer, or business behavior analysis
46.8%
28.6%
Outsource managed analytics services and/or platform
8.4%
9.4%
Other
30.2%
20.4%
Subscription-based analytics with analytical scoring and results 0.2%
0.4%
Don’t know
2.4%
7.2%
28.6%
21.4%
Other
0.0%
0.4%
Don’t know
2015
2014
6.2%
14.6%
2015
2014
12
Disruption in the mid-market: How technology is fueling growth
business
areas
are using
or leveraging
Whatregard
company’s
biggest
hurdlePlease
in within
A52 How would you describe yourWhich
A53
organization’s
Which
business
level
of
areas
maturity
are using
with
leveraging
toisanalytics?
analytics
select
your on
c
A54isoryour
What
your
company’s
biggest
hu
analytics within your company? Select all that
embarking
upon analytics?
Select
only one.
A54
What
is
your
company’s
biggest
hu
apply.
A54 What is your company’s biggest hu
How would you describe your organization’s level
of maturity with regard to analytics? Select only
one.
Piloting
Sales/customer management
14.3%
13.8%
60.1%
42.2%
Early implementation stage
Marketing
30.2%
27.0%
Used in certain departments
49.1%
34.2%
Finance/tax
28.8%
29.0%
Used more broadly
42.4%
33.0%
Human resources
14.1%
12.4%
Delivering value throughout the organization
32.9%
18.6%
Manufacturing
10.1%
7.2%
Don’t know
2.5%
10.6%
2015
2014
32.7%
30.0%
Other
2.1%
3.0%
Don’t know/not applicable
2.1%
11.2%
2015
2014
Technology challenges dealing with structured data vs.
Technology challenges
dealing with structured data vs. unstructured data
unstructured
data
Technology challenges dealing with structured data vs. unstructured data
38.0%with structured data vs. unstructured data
Technology challenges dealing
38.0%
27.2%38.0%
27.2%38.0%
27.2%
standardization
Data harmonization
and standardization
Data harmonization and standardization
18.4% and standardization
Data harmonization
18.4%
18.4%
22.6%
18.4%
22.6%
Understanding 22.6%
how to apply the data used for business value
Understanding
how to apply the data used for business value
value
17.8%
Understanding
how to apply the data used for business value
17.8%
17.8%
20.6%
17.8%
20.6%
Obtaining organizational
understanding and buy-in
20.6%
Obtaining organizational understanding and buy-in
buy-in
15.0%
Obtaining organizational
understanding and buy-in
15.0%
15.0%
18.4%
15.0%
18.4%
Availability of18.4%
appropriately skilled resources to support business needs
Availability
Availability of
of appropriately
appropriately skilled
skilled resources
resources to
to support
support business needs
6.4%
business
needs
Availability
of appropriately skilled resources to support business needs
6.4% was not offered in prior surveys.]
[This response
6.4% was not offered in prior surveys.]
[This response
[This response was not offered in prior surveys.]
Other
Other
0.2%
Other
0.2%
0.2%
1.4%
0.2%
1.4%
1.4%
Don’t
know
Don’t4.2%
know
Don’t4.2%
know
4.2%
9.8%
4.2%
9.8%
9.8%
2015
2015
2014
2015
2014
2014
Appendix: full survey results
13
Analytics (continued)
A50 What would you describe as the top barriers for expanding the use of analytics? Please select the top t
What
you describe
as the
topdescribe
barriers
for as the
How
would
you
describe
the
quality
of data
within
What
your
organization
see your
as
theselect
greatest
A55the
How
would
you
describe
the
quality
A56would
What
of
data
would
within
your
organization
organization?
seet
A50would
would
you
top
barriers
for
expanding
the
use
of
analytics?
Please
the top
ou describe
asWhat
the
top
barriers
for expanding
use
of
analytics?
Please
select
the
top
three
and
rank
in order
typeyour
athe
1,How
2,
orwould
3 next
to each
ofyour
your
top
(1
Top;
2your
=
Second;
3 =ana
Th
A55
How
would
you
A55
quality
of data
you
within
describe
theorganization?
quality
of
data
within
organization?
A56choices
What
would
your
organization
see
expanding
theof
useimportance.
of
analytics?
Select Please
the topdescribe
three
organization?
value
of analytics?
A56
What
would
your
organization
see
as=the
greatest
value of
in order
of
importance.
Please
type
athe
1,How
2,
orchoices
3What
next
to
ofyour
top
(1as=within
Top;
2your
=
Second;
Th
nce. Please
type
a 1,
2, orwould
3 nextyou
to each
ofA55
your
top
(1each
=describe
Top;
2your
=the
Second;
3ofsee
= data
Third)
A55
How
describe
quality
of data
within
organization?
A56choices
What
would
your
organization
would
you
quality
organization?
A56
would
your
organization
the
greatest
value 3of=see
ana
and
rank
in
order
of
importance.
Quality of existing data
Fragmented and no clear structure or format across business areas
Increased operational effectiveness
Quality of existing
data and no clear structure or format across Fragmented
Fragmented
business areas
and
no clear structure or format across business areas
Increased operational effectiveness
Increased
20.4%operational effectiveness
38.5%
20.0%
Fragmented
no clear structure or format across business
areas
Increased operational effectiveness
Fragmented
and
no clear
structure 38.5%
or
format across business areas
Increased
operational
effectiveness
20.4%
20.4%
38.5%
20.0% and
22.6%
22.6%
15.8%
15.8%
20.4%
23.8%
23.8%
Need moderate data cleansing
Need moderate data
cleansing
26.8%
Cost
Cost
19.8%
19.8%
14.0%
23.8%
20.4%
23.8%
28.0%
28.0%38.5%
28.0% 38.5%
Need moderate 23.8%
data cleansing 28.0%
Ability to predictively
manage aspects of the business
28.0%
Need moderate
cleansing manage aspects of the business Ability to predictively
manage aspects of the business
Abilitydata
to
predictively
26.8%
27.0%
Ability to predictively
manage aspects of the business
Need moderate
data
Ability
tocleansing
predictively
manage aspects of the business
26.8%
27.0%
27.0%
28.2%
26.8%
28.2%
26.8%
28.2%
28.2%
32.8%
27.0%
32.8%
27.0%
32.8%
Data cleansed but 28.2%
need to structure
for efficient use and validation
Greater competitive edge
in understanding customer trends and patterns
32.8%
32.8%
Data cleansed but need to structure for efficient useData
and validation
cleansed
but need
to structure
efficient use and
validation
Greater
competitive
edge in understanding customer trends and patterns
Greater
competitive
edge for
in understanding
customer
trends and
patterns
31.0%
26.0%
14.0%
15.2%
Data cleansed but need
to structure for efficient use Data
and validation
Greater
edge in understanding customer trends and patterns
cleansed
but need
to structure
forinefficient
use andcustomer
validation
Greater
competitive
edge
understanding
trendscompetitive
and patterns
31.0%
31.0%
26.0%
26.0%
15.2%
31.0%
29.0%
Understanding how to best capitalize
29.0% on the value of analytics
how
to best
capitalize
on the
e on the value Understanding
of analytics Data
ready
for broad
analytics
usevalue of analytics
17.6%
Data
ready for18.4%
broad analytics use
17.6%
17.6%
18.4%
17.6% 12.0%
17.4%
17.4% 12.0%
Other
Other
Internal IT capability
0.2% limitations
Internal IT capability
limitations
0.2%
[This
response
was not offered in prior surveys.]
ace
13.2%
13.2%
[This response was not offered in prior surveys.]
14.6%
Don’t know/not sure
14.6%
14.4%
Don’t3.2%
know/not sure
14.4%
3.2%
6.6%
Availability of talent
in the marketplace
6.6%
Availability of talent in the marketplace
10.4%
2015
10.4%
11.6%
2015
2014
11.6%
15.4%
2014
15.4%
29.0%
25.2%
26.0%
31.0% 25.2%
26.0%
29.0%
25.2%
Data ready for broad
analytics25.2%
use
Increased customer
intimacy derived from available relevant information
25.2%
29.0%
Data readyIncreased
for
broad analytics use
Increased
customer intimacy derived from available relevant information
information
18.4% customer intimacy derived from available relevant
6.9%
customer intimacy derived from available relevant information
Data ready for
broad
analytics
Increased
customeruse
intimacy derived from available Increased
relevant
information
18.4%
6.9%
6.9%
12.0%
6.2%
6.9%
18.4%
6.9%
12.0%
6.2%
6.2%
Other 12.0% 6.2%
Other 6.2%
Other
Other
0.2% Other
0.2%
Other
Other
Other
0.2%
0.2%
0.2%
[This
response
was not offered in prior surveys.]
[This
response was not offered in prior surveys.]
0.2%
[This
response
not offered
in prior
surveys.]
0.2%
[This
response was not offered in prior surveys.]
0.2%
[Thiswas
response
was not
offered
in prior surveys.]
Don’t
know/not
sure
[This response
was
not offered
prior
surveys.]
[This
response
was in
not
offered
in prior surveys.]
Don’t3.2%
know/not
Don’t sure
know
Don’t3.2%
know/not
sure
Don’t
1.4%know
6.6%
3.2%
6.6%
6.6%
2015
2015
2014
2015
2014
2014
1.4%
7.4%
7.4%
2015
2015
2014
2014
Don’t
know was not offered in prior surveys.]
[This response
Don’t
know
1.4%
Don’t
know
1.4%
7.4%
1.4%
7.4%
7.4%
2015
2015
2014
2015
2014
2014
Management buy-in
Management buy-in
9.4%
9.4%
10.0%
10.0%
12.0%
12.0%
barriers
None — I don’t believe we face any barriers
None — I don’t believe we face any barriers
A58 In which areas do predictive (cogni
A57 Which term most closely describes your organization’s curren
A57describes
Which term
closely describes
curren
A57 Which term most closely
yourmost
organization’s
currentyour
use organization’s
of predictive (cognitiv
A57
Which term
closely describes
organization’s
curren
A57 Which term most closely
describes
yourmost
organization’s
current your
use of
predictive (cognitive
0.0%
5.2%
5.2%
0.0%
0.0%
0.0%
Which term
most
describes
your do predictive
In
which
do predictive
(cognitive)
analytics
A58
Inareas
which
areas
do predictive
A58
Inclosely
which
areas
(cognitive)
analytics
hold the (cogni
most
apply.
A58
which
do predictive
(cogni
organization’sA58
currentIn
usewhich
of predictive
(cognitive)
hold
theIn
most
promise areas
for youranalytics
business?
Select
all
areas
do predictive
(cognitive)
hold
the
mo
apply.
apply.
analytics?
that apply.
apply.
apply.
Mature — successful deployments (e.g. ERP, DRM, HR)
Managing large amounts of data (customers, patients, members, etc.)
successfullarge
deployments
(e.g.
ERP,
DRM, HR) patients, Managing
large amounts of data (customers, patients, members, etc.)
Mature — successful deployments (e.g. ERP, DRM, HR) Mature —
Managing
amounts of
data
(customers,
members, etc.)
Don’t know
21.4%
52.6%
Mature
—
successful
deployments
(e.g.
ERP,
DRM,
HR)
Managing
large amounts
of data52.6%
(customers, patients, members, etc.)
Mature
—
successful
deployments
(e.g.
ERP,
DRM,
HR)
Managing large amounts of
data (customers, patients,
members,
etc.)
Don’t know
21.4%
21.4%
52.6%
4.4%
Building
—
in
the
deployment
phase
of
production
for
predictive
Identifying
(cognitive)
business
analytics
investment/expansion
21.4%
52.6% opportunities
21.4%
52.6%
4.4%
in the deployment
phase of production for
predictiveIdentifying
(cognitive)business
analyticsinvestment/expansion opportunities
0.0% Building — in the deployment phase of production for Building
predictive—
(cognitive)
analytics
Identifying
business
investment/expansion
opportunities
41.5%
51.6%
0.0%Building — in the deployment phase of production for predictive
Building (cognitive)
— in the
deployment
phase
of production for predictive
(cognitive)business
analyticsinvestment/expansion
Identifying
opportunities
analytics
Identifying
business
investment/expansion
opportunities
0.0%
41.5%
51.6%
41.5%
51.6%
Experimenting
—
pilot
projects
started
or
being
planned
Predicting
disruptive
business
events
(equipment breakdowns, security bre
0.0%
41.5%
51.6%
41.5%
51.6%
Experimenting
— pilot projects started or being planned
Predicting disruptive business
events
(equipment
Experimenting — pilot projects started or being planned
Predicting
supply
shortages,
etc.) breakdowns, security bre
18.2%disruptive business events (equipment breakdowns, security breaches,39.2%
—
pilot projects
started
or being
planned
disruptive
events
(equipment
security bre
Experimenting — pilot projects started or being planned Experimenting
Predicting
disruptive
business
events
(equipment Predicting
breakdowns,
securitybusiness
breaches,
supply
shortages,breakdowns,
etc.)
18.2%
39.2%
18.2%
39.2%
Investigating 18.2%
— interested in the potential opportunities predictive
Talent
(cognitive)
recruitment
analytics
and retention
offer
39.2%
18.2%
Top
39.2%
Investigating
—recruitment
interested
inand
theoffer
potential opportunities predictive
(cognitive)
analytics
offer
Talent
recruitment
and retention
Investigating — interested in the potential opportunities
predictive
(cognitive)
analytics
Talent
retention
Top
12.0%
30.0%
Second
Investigating
—Talent
interested
in the
potential
opportunities predictive
(cognitive)
analytics
offer
Talent
recruitment
and
retention
Investigating — interested in the potential opportunities predictive
(cognitive)
analytics
offer
recruitment
and retention
12.0%
30.0%
12.0%
30.0%
Second
Third
Waiting —
no action taken yet
Other
12.0%
30.0%
12.0%
30.0%
Waiting —
no action taken yet
Other
Third Waiting — no action taken yet
Other
5.3%
0.6%
Waiting
— no action
Other
Waiting — no action taken yet
Other taken yet
5.3% 0.6%
0.6%
5.3%
No action
planned
—
not
relevant
to
our
business
strategy
No
action planned — not relevant to our business strategy
5.3%
0.6%
5.3%
0.6%
No actionNo
planned
—
not relevant
to
our business
strategy
No action planned — not relevant to our business strategy
No action planned — not relevant to our business strategy
action
planned
—
not
relevant
to
our
business
strategy
1.6%
5.8%
No action planned
— notplanned
relevant—
to not
our relevant
businessto
strategy
action
planned — not relevant to our business strategy
No action planned — not relevant to our business strategy
No action
our businessNostrategy
1.6%
5.8%
1.6%
1.6%
14
1.6%
Disruption in the mid-market: How technology is fueling growth
5.8%
5.8%
5.8%
The cloud
A37 For each of the following functions, please describe each function’s relationship to the cloud
For each of the following functions, describe each function’s relationship to the cloud.
Financials and accounting
37.8%
20.1%
15.6%
6.8%
19.7%
Customer Relationship Management (CRM)
33.8%
23.5%
23.3%
8.8%
10.6%
Sales Force Automation (SFA)
24.9%
31.9%
20.2%
10.1%
12.8%
Data warehouse/analytics
27.1%
29.5%
18.3%
10.5%
14.6%
15.1%
Supply Chain Management (SCM)
27.0%
22.7%
26.1%
9.2%
22.5%
25.7%
10.9%
Knowledge Management Systems (KMS)
26.8%
14.1%
Enterprise Performance Management (EPM)
24.5%
25.7%
23.2%
11.1%
15.5%
Enterprise Resource Planning (ERP)
32.3%
25.5%
18.0%
8.6%
15.6%
Human resources
24.5%
22.6%
20.6%
14.4%
17.8%
Manufacturing Resource Planning (MRP)
20.0%
Already cloud-based
29.0%
In the process of moving to the cloud
22.2%
Considering moving to the cloud
10.9%
Considering moving select systems to the cloud
17.9%
No interest in moving to the cloud
Appendix: full survey results
15
The cloud (continued)
A38 What do you consider to be the
A39greatest
Which challenge
term mostinclosely
deploying
describes
A40
or using
What
your
cloud-based
is
organization’s
the most services?
significant
currentPlease
factor
use of
Which
term
most
closely
describes
your
What
isuse
the
most
significant
factorthe
influencing
theof your
A40factor
What
is
the most
significant
factor
A40
What
is
the most
significant
influencing
pace
A39
Which
term
most
closely
A39
describes
Which
your
term
organization’s
most
closely
describes
current
your
of
cloud-computing
organization’s
current
resources?
use or
of
ONE.
ONE.
services?
Please
select
only
organization’s
current
use
ofmost
cloud-computing
pace
of
your
organization’s
adoption
of ONE.
A40
What
is
the current
most
significant
factor
A40
What
is
the
most
significant
factor
influencing
the
pace
of
your
or
A39
Which
term
closely
describes
your
organization’s
current
use
of
A39
Which
term
most
closely
describes
your
organization’s
current
use
of
cloud-computing
resources?
services?
Please
select
services?
Please select only ONE.
ONE.
ONE.
resources?
Select only one.
cloud-based
services?
Select only
one. only ONE.
services? Please select only ONE.
services? Please select only ONE.
ONE.
ONE.
What do you consider to be the greatest challenge
in deploying or using cloud-based services? Select
only one.
Ensuring data integrity and reliability
Mature — successful deployments (e.g., ERP, CRM, HR) Issues
concerning
data privacy and security risks
Mature — successful
— successful
35.3% deployments (e.g., ERP, CRM, HR)Mature
21.2% deployments (e.g., ERP, CRM, HR) concerning
data 35.5%
privacy
andERP,
security
— successful
(e.g.,
CRM,risks
HR) Mature — successful
deployments (e.g., ERP, CRM, HR) MatureIssues
21.2%
21.2% deployments
37.8%
21.2%
14.0%
30.0%
14.0%
9.2%
14.0%
21.2%
14.0%
9.2%
14.0%
9.2%
9.2%
9.2%
Issues concerning data privacy and security risks
Issues concerning data privacy and security risks
35.5%
Issues concerning data privacy and security risks
35.5%
34.4%
34.4%
38.4%
35.5%
34.4%
35.5%
34.4%
38.4%
34.4%
38.4%
38.4%
38.4%
Confidence in information security
Building — in the deployment phase of production for cloud computing
Integrating
services
with existing applications and infrastructure with existing applications and infrastructure Integrating
with existingphase
applications
and infrastructure
Integrating
Building — in33.5%
the deployment phase of production for cloud
Building
computing
— in the services
deployment
of production
for cloud computing
services
28.3%
42.4%
with existing
applications and infrastructure Integrating
with existingphase
applications
and infrastructure
Integrating
Building
— in the
deployment
of production
for cloud computing
services
Building — in the deployment phase of production for cloud
computing
services
28.3%
29.0%
28.3%
42.4%
34.4%
28.3%
42.4%
23.4%
34.4%
26.0%
23.4%
34.4%
25.3%
26.0%
26.0%25.3%
42.4%
42.4%
34.6% 34.4%
34.4%
26.0%
26.0%
Complexity of integration with core systems Experimenting — pilot projects started or being planned
Funding,
staffing
and talent
Experimenting
— pilot projects started or being plannedExperimenting
—
pilot projects
started or being planned
18.1%
21.9%
Funding,—staffing
and talent
pilot
projects
started or being planned
Experimenting —21.9%
pilot projects started or being planned Experimenting
15.0%
21.9%
22.5%
23.8%
20.2% 21.9%
23.8%
20.6%
20.6%
23.8%
15.0%
21.9%
13.0%
23.8%
20.6%
13.0%
23.8%
10.3%
20.6%
10.3%
20.6%
23.4%
28.3%
23.4%
25.3%
23.4%
25.3%
25.3%
Funding, staffing and talent
Funding, staffing and talent
15.0%
Funding, staffing
and talent
15.0%
13.0%
15.0%
13.0%
10.3%
13.0%
10.3%
10.3%
Business processes and workflow management
Investigating — interested in the potential opportunities cloud computing
Understanding
offersbusiness drivers and value proposition of cloud-based servi
Understanding
business drivers and value proposition of cloud-based servi
business
andopportunities
value proposition
cloud-based
services
Investigating — interested in the potential opportunitiesInvestigating
cloud Understanding
computing
— interested
offers
in thedrivers
potential
cloudofcomputing
offers
7.8%
11.6%
14.7%
Understanding
business drivers and value proposition of cloud-based servi
Understanding
business drivers and value proposition of cloud-based
services
— interested
Investigating — interested in the potential opportunities Investigating
cloud computing
offers
14.7%
14.7% in the potential opportunities cloud computing offers
11.6%
7.7%
Cost
13.2%
12.9%11.6%
13.2%21.2%
21.2%
2.5%No action — still waiting to take concrete steps No action
2.5%— still waiting to take concrete steps [This response was not
2.5%
6.8%
offered in prior surveys.]
6.8%13.6%
13.6%
Lack of maturity
2.2%No action — don’t have a need No action
— don’t have a need 0.4%
[This response
was not
0.4%surveys.]
offered in prior
7.8%
7.8%
9.4%
9.4%
2015
2014 2015
2014
2013 2015
2014
2013
2013
16
11.6%
13.2%
14.7%
11.6%
15.8%
13.2%
21.2%
15.8%
13.2%
12.9%
21.2%
15.8%
14.7%
15.8%
12.9%
15.8%
12.9%
12.9%
12.9%
21.2%
No action — still waiting to take concrete steps Need for greater “speed to value” in terms of traditional on-premise IT imp
for greater
“speed to value” in terms of traditional on-premise IT imp
Need for greater “speed to value” in terms of traditional Need
on-premise
IT implementation
No action
2.5% — still waiting to take concrete steps 4.2%
for greater “speed to value” in terms of traditional on-premise IT imp
Need
value” insteps
terms
on-premise
No action
— for
stillgreater
waiting“speed
to taketoconcrete
of traditional Need
4.2% IT implementation
2.5%
6.8% 4.2%
[This 4.2%
response was not
4.2%
2.5%
6.8%
[This
response
not
[This
response was not
13.6%
offered
in priorwas
surveys.]
6.8%
[This
response
not
offered
in priorwas
surveys.]
[This
offered
response
in priorwas
surveys.]
not
13.6%
offered
in
prior
surveys.]
offered
in prior surveys.]
13.6%
No action — don’t have a need No need at this time
No need at this time
No—
need
at this
No0.4%
action
don’t
havetime
a need 2.0%
No need
at this time
No —
need
at this
No action
don’t
havetime
a need 2.0%
2.0%
0.4%
7.8%
2.0%
0.4%
7.8%
9.4% 7.4%
7.8%
13.1%
9.4% 7.4%
13.1%
9.4%
7.4%
2.0%
7.4%
13.1%
7.4%
13.1%
13.1%
2015
2015
2014
2015
2014
2013
2014
2013
2013
2015
2015
2014
2015
2014
2013
2014
2013
2013
Disruption in the mid-market: How technology is fueling growth
2015
2015
2014
2014
2013
2013
A42 If you are using or considering more than one cloud-based application or package, what would you say is the mo
If you are using or considering more than one
need? application or package, what would
cloud-based
you say is the most important need?
Integration across all packages
36.8%
43.4%
The ability to manage multiple cloud vendors 26.3%
25.2%
Management of differing cloud upgrade cycles
18.5%
12.8%
Resource knowledge
12.1%
[This response was not offered in prior surveys.]
Other
0.2%
2.0%
Don’t know 6.0%
16.6%
2015
2014
Appendix: full survey results
17
Cyber and information security
25 Which of the following best describes the current state of cyber security within your organization?
Which of the following best describes the current state of cyber security within your organization?
Of
your Of
company’s
spend, what
A27
yourtechnology
company's
technology spen
We have the most up to date and robust security measures in place percentage is tied to information security? Select
only
We have the most up
to one.
date and robust security measures in place 49.8%
52.6%
We acknowledge the importance but do not have the right infrastructure/resources
We acknowledge the importance but do not have the right infrastructure/resources
39.4%
31.8%
We find it difficult keeping up with the evolution of cyber threats
There is a lack of awareness and preparation within our organization
4.4%
11.4%
There is a lack of awareness and preparation within our organization
Currently it is not a priority 3.6%
2.8%
Currently it is not a priority 2.0%
Don’t know/Not sure
Our spend is negligible (<1% of revenue): 20.6%
Between 1-5%: 56.6%
Above 5%: 19.4%
Don’t know/Not sure: 3.4%
2.2%
above is 2014 A26 How does your company handle information security risks? Please select all that apply.
How does your company handle information security risks? Please select all that apply.
We have a plan in place to manage external information security threats
66.6%
We have a plan in place to manage internal informational security threats
60.8%
We have governance structures and procedures in place concerning information security threats
47.4%
We encrypt sensitive information 44.0%
We offer education and training on information security matters
29.6%
Don't know/Not sure
4.0%
Survey respondent dem
18
Disruption in the mid-market: How technology is fueling growth
Social and mobile media
A59 Please indicate how you view the potential of mobile computing to disrupt parts of your busin
A60 ofWhich
of the
following
is your
most important to your company with regard to soc
Which
the following
is most
important to
select only ONE.
company with regard to social/mobile platforms for
Please indicate how you view the potential
of mobile computing to disrupt parts of your
business? Select only one.
your customer interactions?
Real-time communication
35.8%
38.6%
Greater integration/intimacy
25.8%
17.0%
Monitoring and understanding consumer sentiment
Transformative: 16.0%
Competitive advantage: 54.6%
Highly disruptive: 6.4%
No significant impact: 17.6%
Don’t know: 5.4%
18.4%
14.4%
Automation in customer response/relationship processes
13.2%
18.6%
Other
1.0%
1.6%
Don’t know
5.8%
9.8%
2015
2014
Appendix: full survey results
19
Survey respondent demographics
Approximately
how
many full-time
staff aredollars?
Which
of the following
describes
your level describes
A1 What was your company’s 2014
A6.
annual
Approximately
revenue
in U.S.
how
many full-time
A3 Which
staff
of the
arefollowing
employed
by your
yo
What was your company’s 2014 annual revenue in
U.S. dollars?
employed by your business?
Between $100 million and $249.99 million
Fewer than 100
22.4%
Between $250 million and $499.99 million
3.8%
100-499
23.0%
Between $500 million and $749.99 million
18.6%
500-999
22.8%
Between $750 million and $1 billion
26.4%
1,000-2,999
19.8%
Over $1 billion
of knowledge regarding your organization’s
information technology?
27.2%
3,000 or more
12.0%
24.0%
I am very knowledgeable about
our information technology: 61.7%
I am somewhat knowledgeable: 38.3%
A2 Which of the following best describes your title?
Which of the following best describes your title?
Owner/partner
12.8%
Board member
1.2%
CEO
10.2%
President
3.0%
CFO
6.0%
CIO
7.4%
COO
3.0%
CTO
4.8%
Survey respondent demographics Other C-level
2.0%
Senior vice president/vice president
10.4%
Head of business unit
3.8%
Head of department
7.2%
Controller
1.6%
Senior director/director
8.8%
Senior manager/manager
17.8%
20
Disruption in the mid-market: How technology is fueling growth
Survey respondent dem
If
private,
which category
best describes
your
which
does
your
company
operate?
A7 Is your company public or private?
A8
If private,
which
category
best In
A9
describes
Insector
which
your
sector
company?
does
your company
Is your company public or private?
company?
Consumer & Industrial Products
32.4%
Energy & Resources
10.0%
Financial Services
17.2%
Life Sciences & Health Care
7.6%
Public: 24.4%
Private: 75.6%
Technology, Media & Telecommunications
Family-owned: 27.2%
Closely held (excl. family-owned): 36.0%
Private equity owned: 32.5%
Venture capital backed: 2.4%
Other: 1.9%
19.2%
Other
13.6%
A10 In which state is your company’s headquarters located? (Number of respondents shown.)
In which state is your company’s headquarters located? (Number of respondents shown.)
WA
13
OR
2
MT
2
ID
2
MN
9
UT
3
CA
66
CO
7
MI
13
IA
3
NE
3
IL
30
KS
3
PA
31
OH
20
IN
5
KY
3
MO
13
OK
5
AZ
8
WV
1
AL
5
VA
6
NC
12
TN
5
AR
1
NH
2
MA
16
NY
60
WI
8
SD
1
WY
1
NV
3
VT
1
ME
1
NJ
23
RI
1
DE
1
CT
5
DC
2
MD
5
SC
5
GA
12
Survey respondent demographics Survey respondent demographics Survey respondent dem
TX
31
LA
7
FL
42
AK
2
Appendix: full survey results
21
Contacts
Roger Nanney
National Managing Partner
Deloitte Growth Enterprise Services
Deloitte LLP
[email protected]
Harvey Michaels
National Consulting Leader
Deloitte Growth Enterprise Services
Deloitte Consulting LLP
[email protected]
Stephen Keathley
National Technology Leader
Deloitte Growth Enterprise Services
Deloitte Consulting LLP
[email protected]
Adnan Amjad
Vigilant Cyber Threat Management Practice Leader
Partner
Deloitte & Touche LLP
[email protected]
David Moore
NetSuite Practice Leader
Principal
Deloitte Consulting LLP
[email protected]
Rich Penkoski
Principal
Deloitte Consulting LLP
[email protected]
Bob Rosone
Director
Deloitte Growth Enterprise Services
Deloitte LLP
[email protected]
Research and editorial lead
Janet Hastie
Senior Marketing Manager
Deloitte Services LP
Report design
Isaac Brynjegard-Bialik
Senior Manager
Deloitte LLP
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