RIGHT BRAIN BUSINESS
BLUEPRINT CHECKLIST
OK so now you’ve decided that you are more of a Right Brain – Creative Thinker. Let me
throw another idea at you! Did you know you have three ‘brains’?
1 – Your gut or intuition brain - the solar plexus is the biggest brain of the body – your gut
instinct
2 – Your heart or emotional brain - the medium sized brain of the body is the heart brain
speaks in the language of feelings and emotions
3 – Your head or logical brain - the smallest part of our brain is the logic.
As humans we have been conditioned to believe our third brain is the most important brain
but in fact, I believe in running an entrepreneurial business that this could be wrong.
Think of a decision or major task or project you want to undertake in your business at the
moment. Now just sit for a moment with your largest brain – your gut and intuition as you
think of that task or project. Soak up the feeling you get in your gut – notice how that intuitive
feeling feels.
Now imagine as you sit with the intuition brain, just trust what it gives you, then as you
breathe in and exhale allow that feeling to pass up throughout your heart. Take a moment to
allow that project or task to now fill your heart, listen to how that feels and any insights that
gives you. The sensation you are now feeling is the truth of whatever that is.
Now allow yourself to exhale it all out and as you do notice that you have the capacity to
understand it with your third and smallest brain in your head. You may start to have thoughts
bubble to the surface now. Just allow them and if you feel the need to capture them, write
them down. Good!
When it comes to money and business planning it is common to get all three of these brains
mixed up. Consider the following questions for a moment:
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Have you been building your business around an emotional attachment you have?
Are you going with where the money is flowing?
Are you using your head and your logic only?
Are you allowing yourself to be swayed and waver to wherever your heart takes you?
It is not unusual for our medium and smaller brains of the head and heart to be the loudest in
business. And yes sometimes you need to go with the financially viable side and options in
designing your business blueprint and just make the bespoke and heartfelt side the lesser
portion. Above all else I encourage you to consider the big brain – your gut – instead of just
listening to the wisdom of the head and heart, start tapping in and listening to the knowing of
your gut feelings.
ACTIVITY
Step 1 - Take 2 sheets of paper. Write down the benefits on each side and then the income
you are currently getting from there in $ or as a %.
Head Options/Strategies
Heart Options/Strategies
Benefits
Benefits
Current Income
Current Income
Consider on each side also:
How easy is it to get clients?
What income am I making?
Is it harder for me to fit into this side?
Which side is more financially viable for my business right now?
If the head/logical side is not necessarily where you saw your business going that’s OK. :
Step 2 - Sleep on it or go for a walk and then come back and ask: What does your gut tell
you? Blend logic with your heart and your gut for best results.
Step 3 – Begin your plan with this new knowledge and using the Checklist below.
12 STEP BUSINESS BLUEPRINT CHECKLIST
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Step 1: You want to understand what part what phase of the service business model
you are in and where you would like to go. (from week 6’s business model work).
My Business Model is: ________________________________________________
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Step 2: You know which stage your business is in:
Stage 1: Birth – discovery, creation
Stage 2 – Infant – Finding clients or customers
Stage 3 – Adolescent – Maintaining a full practice or client load
Stage 4 – Adult – Launching new products, services and income generating avenues
My business is at the ___________________________ stage.
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Step 3: I get out of my own way and am working on my mindset so that I’m not
stopping myself from achieving what in business and creating success for myself.
I am working with my coach or others to explore the following beliefs and mindset
areas ___________________________________________________________
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Step 4: Get in Alignment: to find your sweet spot to really make sure that you are
solving a problem with the right group of people and you are doing what you love.
I know what my top 5 values are and they are aligned with my business. They are:
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Step 5: Build a website that does 2 things: It allows you to change it easily and it
allows interaction between you and your potential clients.
My web address is: ________________________________________________
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Step 6: Create an opt-in-box to collect names and e-mail addresses on your website
by providing an amazing free gift that encourages people to supply their name and email address
My special offer or free gift is _________________________________________
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Step 7: Implement marketing and sales systems so you know exactly what to do
every week to bring in new clients.
I have developed and am implementing my marketing system weekly.
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Step 8: Implement Planning Days – Spend at least 3 days each month working on
the big picture in your business, planning your events, workshops etc. (I spend 3
hours every Monday afternoon)
I have scheduled the following days into my calendar for planning over the next 3
months ___________________________________________________
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Step 9: Create a business model that allows you to do your highest payoff activities
and automate or delegate the rest. (circle Yes or No below)
YES/NO
I have automated systems and procedures for my finances
YES/NO
I have automated systems and processes for my marketing and sales
YES/NO
I have automated systems and procedures Client/Product fulfilment
YES/NO
I have automated systems and procedures for Customer Service
YES/NO
I have automated systems and processes for operations my team
Step 10: Test and track your promotions, products and services to determine what is
working. In the next 3 months I will be testing and tracking the following:
Promotion _______________________________
Product _________________________________
Event ___________________________________
Service _________________________________
Campaign _______________________________
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Step 11: Creating multiple streams of income, such as products, larger events,
affiliate promotions etc. (You may want to wait a bit for this step, until you’ve
mastered some of the other steps.)
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Step 12: Celebrate and share – look at ways to review and celebrate how far you’ve
come and make sure you are doing well by doing good – who can you give a hand
up to now?
I am living my legacy in the following ways _______________________________
__________________________________________________________________
I am giving a hand up to ______________________________________________
CONGRATULATIONS!