David Stark is Arthur Lehman Professor of Sociology and International Affairs at Columbia University where he directs the Center on Organizational Innovation. His most recent book, The Sense of Dissonance: Accounts of Worth in Economic Life (Princeton University Press 2009) is an ethnographic account of how organizations and their members search for what is valuable. Dissonance – disagreement about the principles of worth – can lead to discovery. Stark’s current research employs large datasets to study the social sources of creativity. Supported by a major grant from the National Science Foundation, his research team is developing network analysis to examine the historical structures whereby teams assemble, disassemble, and resassemble. They are currently analyzing data on every commercially released video game (some 28,000 video games involving an estimated 310,000 unique invididuals) and approximately 40,000 jazz recording sessions involving some 400,000 musicians). His recent publications include “From Dissonance to Resonance: Cognitive Interdependence in Quantitative Finance,” Economy and Society, 2012; “Political Holes in the Economy: The Business Network of Partisan Firms in Hungary,” American Sociological Review, 2012; and “Structural Folds: Generative Disruption in Overlapping Groups,” American Journal of Sociology, 2010. Stark received his B.A. from Princeton University in 1972 and his PhD in Sociology from Harvard University in 1982. Among various awards, Stark was named a Guggenheim Fellow in 2002. He has been a visiting fellow at the Ecole des Hautes Etudes en Sciences Sociales in Paris; the Max Planck Institute for the Study of Societies in Cologne; the Netherlands Institute for Advanced Study; the Russell Sage Foundation in New York City; the Institute of Advanced Study in Durham, UK; the University of Canterbury in Christchurch, New Zealand; the Center for Advanced Study in the Behavioral Sciences in Palo Alto; the Institute for Advanced Study/Collegium Budapest; the Center for the Social Sciences in Berlin; and the Institute for Human Sciences in Vienna. Stark’s CV, papers, course materials, “silent lectures,” and other presentations are available at thesenseofdissonance.com Game Changer: The Topography of Creativity in Video Game Development Abstract. Network research suggests that a team topology balancing familiarity (via cohesion) and diversity (via brokerage) is the key to success. We go beyond the duality of brokerage and closure by adopting the concept of structural folding – the generative tension in overlapping cohesive groups. In elaborating the causal mechanisms at work in structural folding, we hypothesize that the effects of structural folding on inventiveness and on creative success are especially strong when overlapping groups are cognitively distant. Teams are most likely to produce game changing creative success when their cognitively heterogeneous communities have points of intersection. We draw on work on topologies of knowledge in the field of semiotics to conceptualize the role of folding in channelling and mobilizing the productive tension of cognitive distance. To test our hypothesis about structural folding and cognitive distance, we study the historical mechanisms of team reassembly in the video game industry. We collected data on 12,094 video games that were produced from the inception of the industry in 1979 to 2009. Because we measure inventiveness independently from critical success, we can test whether teams with structural folds that span cognitively distant communities are able to develop distinctive products that are, at the same time, recognized as successful in the video gaming field.
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