OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
NATION..........................................................................................................................................................................................................................................................................................................................................................................................................................1
Base : All adults
URBANITY INDICATOR ................................................................................................................................................................................................................................................................................................................................................................................................2
Base : All adults
LOCATION .....................................................................................................................................................................................................................................................................................................................................................................................................................3
Base : All adults
REGION/ NATION..........................................................................................................................................................................................................................................................................................................................................................................................................4
Base : All adults
S1 What is the occupation of the main wage earner in your household? .....................................................................................................................................................................................................................................................................................................................6
Base : All adults
S2 RESPONDENT'S AGE .............................................................................................................................................................................................................................................................................................................................................................................................7
Base : All adults
S3 RESPONDENT'S GENDER .....................................................................................................................................................................................................................................................................................................................................................................................9
Base : All adults
A1 Which of the following do you regularly do?...........................................................................................................................................................................................................................................................................................................................................................10
Base : All adults
A2 Which one of these would you miss doing the most? ............................................................................................................................................................................................................................................................................................................................................12
Base : All adults
T1 Do you have any TV sets that are used at all in your household?.........................................................................................................................................................................................................................................................................................................................14
Base : All adults
T2 Do you have a DVR system such as Sky Plus, V Plus, Freeview Plus, or any other similar system? IF NECESSARY - By 'DVR' I mean a recorder for your TV service which can record and store TV programmes onto a hard drive. On some DVRs you can also
pause and rewind live TV. There are many DVR systems. Digital Video Recorders may also be known as Personal Video Recorders, or PVRs. ...............................................................................................................................................................................................16
Base : Those with multichannel TV
SUMMARY OF DVR OWNERSHIP.............................................................................................................................................................................................................................................................................................................................................................................17
Base : All adults
T3 How would you say BBC TV programmes are mainly funded? .............................................................................................................................................................................................................................................................................................................................18
Base : All adults
T4 How would you say programmes are mainly funded on ITV, Channel 4 and Five? ..............................................................................................................................................................................................................................................................................................19
Base : All adults
T5 Can you tell me if you have any concerns about what is on TV?...........................................................................................................................................................................................................................................................................................................................20
Base : All adults
T5 Can you tell me if you have any concerns about what is on TV?...........................................................................................................................................................................................................................................................................................................................26
Base : Those with any TVs
T6 As far as you know, are TV programmes regulated? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY) ...............................................................................................................................................................................................................................32
Base : All adults
T7A AGREEMENT WITH STATEMENTS - TV viewers must be protected from seeing inappropriate or offensive programmes............................................................................................................................................................................................................................33
Base : Those with any TVs
T7B AGREEMENT WITH STATEMENTS - When I watch TV news I tend to trust what I see...................................................................................................................................................................................................................................................................................34
Base : Those with any TVs
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
T7B AGREEMENT WITH STATEMENTS - When I watch TV news I tend to trust what I see...................................................................................................................................................................................................................................................................................35
Base : Those with any TVs - excluding those that do not watch TV news programmes
T7C AGREEMENT WITH STATEMENTS - As long as TV provides good programmes it doesn't really matter who owns the channels or how they're funded ............................................................................................................................................................................36
Base : Those with any TVs
R1 Do you ever listen to radio at home, in any way? IF NECESSARY - This may be using a traditional or DAB radio, through your digital TV service, over the internet, listening to podcasts, or any other way of listening to radio at home...............................................37
Base : All adults
R1A Do you ever listen to radio elsewhere, in any way? For example in the car, at work, at a friend's house, whilst travelling...............................................................................................................................................................................................................................38
Base : All adults
SUMMARY OF RADIO LISTENING BY LOCATION...................................................................................................................................................................................................................................................................................................................................................39
Base : All adults
R2 How would you say BBC radio stations are mainly funded? .................................................................................................................................................................................................................................................................................................................................40
Base : All adults
R3 How would you say the other main radio stations are mainly funded?..................................................................................................................................................................................................................................................................................................................41
Base : All adults
R4 Can you tell me if you have any concerns about what is on radio?.......................................................................................................................................................................................................................................................................................................................42
Base : All adults
R4 Can you tell me if you have any concerns about what is on radio?.......................................................................................................................................................................................................................................................................................................................45
Base : Those who listen to radio at home
R5 As far as you know, is radio regulated in terms of what can be broadcast? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)............................................................................................................................................................................................48
Base : All adults
R6A AGREEMENT WITH STATEMENTS - Radio listeners must be protected from hearing inappropriate or offensive content.............................................................................................................................................................................................................................49
Base : Those who listen to radio at home
R6B AGREEMENT WITH STATEMENTS - When I listen to radio news I tend to trust what I hear ..........................................................................................................................................................................................................................................................................50
Base : Those who listen to radio at home
R6B AGREEMENT WITH STATEMENTS - When I listen to radio news I tend to trust what I hear ..........................................................................................................................................................................................................................................................................51
Base : Those who listen to radio at home - excluding those that do not listen to radio news programmes
R6C AGREEMENT WITH STATEMENTS - As long as radio provides good programmes it doesn't really matter who owns the stations or how they're funded ..........................................................................................................................................................................52
Base : Those who listen to radio at home
IN1 Do you or does anyone in your household have access to the internet at home through a computer, laptop or netbook?................................................................................................................................................................................................................................53
Base : All adults
IN2 Do you have and use any of the items shown on this card to go online? Please bear in mind that certain Apps that you may use on your mobile phone or on your tablet computer may require you to go online....................................................................................54
Base : All adults
IN2 Do you have and use any of the items shown on this card to go online? Please bear in mind that certain Apps that you may use on your mobile phone or on your tablet computer may require you to go online....................................................................................56
Base : Those who do not have internet access at home
IN2 Do you have and use any of the items shown on this card to go online? Please bear in mind that certain Apps that you may use on your mobile phone or on your tablet computer may require you to go online....................................................................................58
Base : Those who do not use the internet at home through a PC/ laptop/ netbook
IN3 Do you ever go online anywhere other than in your home at all, using any type of device? Where is that?.......................................................................................................................................................................................................................................................60
Base : All adults
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
SUMMARY OF WHERE THE INTERNET IS USED ...................................................................................................................................................................................................................................................................................................................................................62
Base : All adults
SUMMARY OF WHERE THE INTERNET IS USED ...................................................................................................................................................................................................................................................................................................................................................63
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF DEVICES USED TO ACCESS THE INTERNET - INCLUDING E-BOOK READER.........................................................................................................................................................................................................................................................................64
Base : All adults
SUMMARY OF DEVICES USED TO ACCESS THE INTERNET - INCLUDING E-BOOK READER.........................................................................................................................................................................................................................................................................65
Base : Those who go online at home (on any device) or elsewhere
IN4 How long ago did you first start using the internet? IF NECESSARY - Wherever you first used the internet - perhaps at home, work, school, college, or anywhere else using any type of device.............................................................................................................66
Base : Those who go online at home (on any device) or elsewhere
IN5 And how often do you personally go online nowadays either at home or elsewhere? This could be when going online through any type of device such as a PC, laptop, netbook, a tablet computer, like an iPad, a mobile phone or through a games console or
media player.................................................................................................................................................................................................................................................................................................................................................................................................................67
Base : Those who go online at home (on any device) or elsewhere
IN6A How many HOURS in a typical WEEK would you say you go online at home? ................................................................................................................................................................................................................................................................................................68
Base : Those who go online at home (on any device) or elsewhere
IN6B How many HOURS in a typical WEEK would you say you go online at your workplace or place of education?..............................................................................................................................................................................................................................................70
Base : Those who go online at home (on any device) or elsewhere
IN6C How many HOURS in a typical WEEK would you say you go online anywhere else?......................................................................................................................................................................................................................................................................................72
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF HOURS AT IN6A/ IN6B/ IN6C............................................................................................................................................................................................................................................................................................................................................................74
Base : Those who go online at home (on any device) or elsewhere
IN7 Before today, which, if any, of the following online security measures or safety features had you heard of? .....................................................................................................................................................................................................................................................76
Base : Those who go online at home (on any device) or elsewhere
IN7 Before today, which, if any, of the following online security measures or safety features had you heard of? .....................................................................................................................................................................................................................................................77
Base : Those who go online at home through a PC/ laptop/ netbook
IN8A USE OF ONLINE SECURITY MEASURES/ SAFETY FEATURES - Firewall ...................................................................................................................................................................................................................................................................................................78
Base : Those who go online at home through a PC/ laptop/ netbook and are aware of this feature
IN8B USE OF ONLINE SECURITY MEASURES/ SAFETY FEATURES - Anti-virus software..................................................................................................................................................................................................................................................................................79
Base : Those who go online at home through a PC/ laptop/ netbook and are aware of this feature
IN8C USE OF ONLINE SECURITY MEASURES/ SAFETY FEATURES - Anti spyware...........................................................................................................................................................................................................................................................................................80
Base : Those who go online at home through a PC/ laptop/ netbook and are aware of this feature
IN8D USE OF ONLINE SECURITY MEASURES/ SAFETY FEATURES - Email filters that can block unwanted or spam emails...........................................................................................................................................................................................................................81
Base : Those who go online at home through a PC/ laptop/ netbook and are aware of this feature
IN8E USE OF ONLINE SECURITY MEASURES/ SAFETY FEATURES - Protecting your home wireless (Wi-Fi) connection to prevent other people outside your home from using it......................................................................................................................................82
Base : Those who go online at home through a PC/ laptop/ netbook and are aware of this feature
IN8F USE OF ONLINE SECURITY MEASURES/ SAFETY FEATURES - Deleting cookies from your web browser (Internet Explorer/ Firefox/ Mozilla/ Safari/ Opera/ Google Chrome etc.)............................................................................................................................83
Base : Those who go online at home through a PC/ laptop/ netbook and are aware of this feature
SUMMARY OF ONLINE SECURITY MEASURES OR FEATURES - THOSE USED AT HOME ..............................................................................................................................................................................................................................................................................84
Base : Those who go online at home through a PC/ laptop/ netbook
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
SUMMARY OF ONLINE SECURITY MEASURES OR FEATURES - THOSE NOT INSTALLED/ USED AT HOME BECAUSE THEY DON'T KNOW HOW IT WORKS/ HOW TO DO IT .................................................................................................................................85
Base : Those who go online at home through a PC/ laptop/ netbook
IN9 Which, if any, of the following have you personally experienced in the last 12 months?.....................................................................................................................................................................................................................................................................................86
Base : Those who go online at home (on any device) or elsewhere
IN10A INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Use e-mail to contact friends and relatives...................................................................................................................................................................................................................................88
Base : Those who do not go online at home (on any device) and do not use elsewhere
IN10B INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Transfer photos from a digital camera or mobile phone to a computer........................................................................................................................................................................................89
Base : Those who do not go online at home (on any device) and do not use elsewhere
IN10C INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Buy things over the internet..........................................................................................................................................................................................................................................................90
Base : Those who do not go online at home (on any device) and do not use elsewhere
IN10D INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Find out about local services such as cinemas or restaurants.....................................................................................................................................................................................................91
Base : Those who do not go online at home (on any device) and do not use elsewhere
IN10E INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Find out information from your local government or local council such as health services, recycling, local libraries .................................................................................................................92
Base : Those who do not go online at home (on any device) and do not use elsewhere
IN10F INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Complete government processes online - such as register for tax credits, renew driving licence, car tax or passport, complete tax return .............................................................................93
Base : Those who do not go online at home (on any device) and do not use elsewhere
IN10G INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Watch online or download TV programmes or films (e.g. BBC iPlayer, 4OD, ITV Player, Sky Player etc.) ...............................................................................................................................94
Base : Those who do not go online at home (on any device) and do not use elsewhere
IN10H INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Look at information on hobbies or interests .................................................................................................................................................................................................................................95
Base : Those who do not go online at home (on any device) and do not use elsewhere
IN10I INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Make phone calls over the internet for free using services like Skype..........................................................................................................................................................................................96
Base : Those who do not go online at home (on any device) and do not use elsewhere
IN10J INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Use price comparison websites to find cheaper deals or offers ...................................................................................................................................................................................................97
Base : Those who do not go online at home (on any device) and do not use elsewhere
IN10K INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Use social networking sites like Facebook ...................................................................................................................................................................................................................................98
Base : Those who do not go online at home (on any device) and do not use elsewhere
SUMMARY OF INTERNET/ PC/ LAPTOP TASKS OF INTEREST ............................................................................................................................................................................................................................................................................................................................99
Base : Those who do not go online at home (on any device) and do not use elsewhere
SUMMARY OF INTERNET/ PC/ LAPTOP TASKS - INTERESTED & NOT AWARE ..............................................................................................................................................................................................................................................................................................101
Base : Those who do not go online at home (on any device) and do not use elsewhere
SUMMARY OF INTERNET/ PC/ LAPTOP TASKS - INTERESTED & AWARE .......................................................................................................................................................................................................................................................................................................103
Base : Those who do not go online at home (on any device) and do not use elsewhere
IN11 In the past year, have you asked someone else to send an email for you, get information from the internet for you, or make a purchase from the internet on your behalf?.............................................................................................................................................105
Base : Those who do not go online at home (on any device) and do not use elsewhere
IN12A How confident are you using the internet to do creative things - like making blogs, sharing photos online, or uploading short videos to the internet?..............................................................................................................................................................................106
Base : Those who go online at home (on any device) or elsewhere
IN12B How confident are you in judging whether or not you can trust what you read or see on a website that you use? ......................................................................................................................................................................................................................................107
Base : Those who go online at home (on any device) or elsewhere
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
IN12C Overall, how confident are you as an internet user?......................................................................................................................................................................................................................................................................................................................................108
Base : Those who go online at home (on any device) or elsewhere
IN13 In most weeks when you go online using any type of computer (so a PC, laptop, netbook or tablet computer like an iPad), a mobile phone, a games console or a media player, would you say that you... .........................................................................................109
Base : Those who go online at home (on any device) or elsewhere
IN13 In most weeks when you go online using any type of computer (so a PC, laptop, netbook or tablet computer like an iPad), a mobile phone, a games console or a media player, would you say that you... .........................................................................................110
Base : Those who go online at home - excluding 'Don't know' responses at this question
IN14A HOW OFTEN GO ONLINE FOR - Sending and receiving e-mails ................................................................................................................................................................................................................................................................................................................111
Base : Those who go online at home (on any device) or elsewhere
IN14B HOW OFTEN GO ONLINE FOR - Using online chat rooms or Instant Messaging .......................................................................................................................................................................................................................................................................................112
Base : Those who go online at home (on any device) or elsewhere
IN14C HOW OFTEN GO ONLINE FOR - Buying and selling things online..............................................................................................................................................................................................................................................................................................................113
Base : Those who go online at home (on any device) or elsewhere
IN14D HOW OFTEN GO ONLINE FOR - Playing games online ..............................................................................................................................................................................................................................................................................................................................114
Base : Those who go online at home (on any device) or elsewhere
IN14E HOW OFTEN GO ONLINE FOR - Online gambling.......................................................................................................................................................................................................................................................................................................................................115
Base : Those who go online at home (on any device) or elsewhere
IN14F HOW OFTEN GO ONLINE FOR - Banking and paying bills online ...............................................................................................................................................................................................................................................................................................................116
Base : Those who go online at home (on any device) or elsewhere
IN14G HOW OFTEN GO ONLINE FOR - Downloading software.............................................................................................................................................................................................................................................................................................................................117
Base : Those who go online at home (on any device) or elsewhere
IN14H HOW OFTEN GO ONLINE FOR - Maintaining a website or blog/ weblog ....................................................................................................................................................................................................................................................................................................118
Base : Those who go online at home (on any device) or elsewhere
IN14I HOW OFTEN GO ONLINE FOR - Listening to radio stations online ..............................................................................................................................................................................................................................................................................................................119
Base : Those who go online at home (on any device) or elsewhere
IN14J HOW OFTEN GO ONLINE FOR - Looking at social networking sites such as Facebook, MySpace, Piczo, Bebo, or hi5...........................................................................................................................................................................................................................120
Base : Those who go online at home (on any device) or elsewhere
IN14K HOW OFTEN GO ONLINE FOR - Listen to or download music online .........................................................................................................................................................................................................................................................................................................121
Base : Those who go online at home (on any device) or elsewhere
IN14L HOW OFTEN GO ONLINE FOR - Watch online or download short video clips such as music videos or comedy clips (e.g. on YouTube) ................................................................................................................................................................................................122
Base : Those who go online at home (on any device) or elsewhere
IN14M HOW OFTEN GO ONLINE FOR - Watch online or download TV programmes or films (e.g. BBC iPlayer, 4OD, ITV Player, Sky Player etc.)..........................................................................................................................................................................................123
Base : Those who go online at home (on any device) or elsewhere
IN14N HOW OFTEN GO ONLINE FOR - Complete government processes online - such as register for tax credits, renew driving licence, car tax or passport, complete tax return .......................................................................................................................................124
Base : Those who go online at home (on any device) or elsewhere
IN14O HOW OFTEN GO ONLINE FOR - Send or receive Twitter updates .............................................................................................................................................................................................................................................................................................................125
Base : Those who go online at home (on any device) or elsewhere
IN14P HOW OFTEN GO ONLINE FOR - General surfing/ browsing the internet ....................................................................................................................................................................................................................................................................................................126
Base : Those who go online at home (on any device) or elsewhere
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
IN15A HOW OFTEN GO ONLINE FOR - Finding information for your work or your job or your studies.................................................................................................................................................................................................................................................................127
Base : Those who go online at home (on any device) or elsewhere
IN15B HOW OFTEN GO ONLINE FOR - Finding information for booking holidays.................................................................................................................................................................................................................................................................................................128
Base : Those who go online at home (on any device) or elsewhere
IN15C HOW OFTEN GO ONLINE FOR - Finding information for your leisure time including cinema and live music.............................................................................................................................................................................................................................................129
Base : Those who go online at home (on any device) or elsewhere
IN15D HOW OFTEN GO ONLINE FOR - Finding information about public services provided by local or national government ............................................................................................................................................................................................................................130
Base : Those who go online at home (on any device) or elsewhere
IN15E HOW OFTEN GO ONLINE FOR - Finding information about health related issues......................................................................................................................................................................................................................................................................................131
Base : Those who go online at home (on any device) or elsewhere
IN15F HOW OFTEN GO ONLINE FOR - Looking at news websites........................................................................................................................................................................................................................................................................................................................132
Base : Those who go online at home (on any device) or elsewhere
IN15G HOW OFTEN GO ONLINE FOR - Looking at political or campaign or issues websites...............................................................................................................................................................................................................................................................................133
Base : Those who go online at home (on any device) or elsewhere
IN15H HOW OFTEN GO ONLINE FOR - Looking at adult-only websites ................................................................................................................................................................................................................................................................................................................134
Base : Those who go online at home (on any device) or elsewhere
IN15I HOW OFTEN GO ONLINE FOR - Making or receiving calls over the internet (e.g. Skype)...........................................................................................................................................................................................................................................................................135
Base : Those who go online at home (on any device) or elsewhere
IN15J HOW OFTEN GO ONLINE FOR - Doing an online course to achieve a qualification....................................................................................................................................................................................................................................................................................136
Base : Those who go online at home (on any device) or elsewhere
IN15K HOW OFTEN GO ONLINE FOR - Looking at job opportunities.....................................................................................................................................................................................................................................................................................................................137
Base : Those who go online at home (on any device) or elsewhere
IN15L HOW OFTEN GO ONLINE FOR - Visiting dating websites (like match.com, Dating Direct or eHarmony etc.)............................................................................................................................................................................................................................................138
Base : Those who go online at home (on any device) or elsewhere
IN15M HOW OFTEN GO ONLINE FOR - Sign an online petition.............................................................................................................................................................................................................................................................................................................................139
Base : Those who go online at home (on any device) or elsewhere
IN15N HOW OFTEN GO ONLINE FOR - Contact a local councillor or your MP online...........................................................................................................................................................................................................................................................................................140
Base : Those who go online at home (on any device) or elsewhere
IN15O HOW OFTEN GO ONLINE FOR - Looking at websites for news about, or events in your local area/ the local community........................................................................................................................................................................................................................141
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF TYPES OF USE OF THE INTERNET AT LEAST ONCE A WEEK.................................................................................................................................................................................................................................................................................................142
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF USE OF THE INTERNET AT LEAST ONCE A WEEK FOR PUBLIC/CIVIC ACTIVITIES .............................................................................................................................................................................................................................................................148
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF TYPES OF USE OF THE INTERNET AT ALL.................................................................................................................................................................................................................................................................................................................................149
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF USE OF THE INTERNET AT ALL FOR PUBLIC/CIVIC ACTIVITIES .............................................................................................................................................................................................................................................................................................155
Base : Those who go online at home (on any device) or elsewhere
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
TYPES OF USE OF THE INTERNET EVER MADE (CATEGORY OVER-CODES FROM IN14/IN15) DOES NOT INCLUDE 'GENERAL SURFING/ BROWSING'..................................................................................................................................................................156
Base : Those who go online at home (on any device) or elsewhere
COUNT OF TYPES OF USE OF THE INTERNET EVER MADE (CATEGORY OVER-CODES FROM IN14/IN15) DOES NOT INCLUDE 'GENERAL SURFING/ BROWSING'..............................................................................................................................................159
Base : Those who go online at home (on any device) or elsewhere
IN15AA Thinking now about all the different websites that you visit in a typical week for whatever purpose, whether that's at work, at home or elsewhere. How many different websites would you say you visit in a typical week? (BASED ON ACTUAL RESPONSES
ONLY).........................................................................................................................................................................................................................................................................................................................................................................................................................160
Base : Those who go online at home (on any device) or elsewhere
IN16 Can you tell me if you intend to get internet access at home, through a computer, laptop or netbook in the next year or so? ......................................................................................................................................................................................................................162
Base : Those who do not have internet access at home
IN17 And can you tell me what your reasons are for not getting internet access at home?.....................................................................................................................................................................................................................................................................................163
Base : Those who do not intend to get internet access at home
IN18 And what is your main reason for not getting internet access at home?..........................................................................................................................................................................................................................................................................................................166
Base : Those who do not intend to get internet access at home
IN17A And can you tell me what your reasons are for not getting internet access at home? ..................................................................................................................................................................................................................................................................................169
Base : Those who do not intend to get internet access at home
IN18A And what is your main reason for not getting internet access at home?........................................................................................................................................................................................................................................................................................................173
Base : Those who do not intend to get internet access at home
SUMMARY OF INTERNET TAKE UP AND INTENTIONS .......................................................................................................................................................................................................................................................................................................................................176
Base : All adults
IN19A EXPERIENCE OR LEVEL OF INTEREST - Set up your own social networking site page or profile on a site such as Facebook, Piczo, Bebo, hi5, Twitter or MySpace ................................................................................................................................................177
Base : Those who go online at home (on any device) or elsewhere
IN19B EXPERIENCE OR LEVEL OF INTEREST - Made a short video and uploaded it to a website.....................................................................................................................................................................................................................................................................178
Base : Those who go online at home (on any device) or elsewhere
IN19C EXPERIENCE OR LEVEL OF INTEREST - Uploaded photos to a website..................................................................................................................................................................................................................................................................................................179
Base : Those who go online at home (on any device) or elsewhere
IN19D EXPERIENCE OR LEVEL OF INTEREST - Set up your own website ..........................................................................................................................................................................................................................................................................................................180
Base : Those who go online at home (on any device) or elsewhere
IN19E EXPERIENCE OR LEVEL OF INTEREST - Set up your own weblog/ blog ..................................................................................................................................................................................................................................................................................................181
Base : Those who go online at home (on any device) or elsewhere
IN19F EXPERIENCE OR LEVEL OF INTEREST - Contributed comments to someone else's weblog or blog ......................................................................................................................................................................................................................................................182
Base : Those who go online at home (on any device) or elsewhere
IN19G EXPERIENCE OR LEVEL OF INTEREST - Contributed to a collaborative website such as Wikipedia ......................................................................................................................................................................................................................................................183
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF CREATIVE ACTIVITES DONE ........................................................................................................................................................................................................................................................................................................................................................184
Base : Those who go online at home (on any device) or elsewhere
IN20 Which different sites like this do you have a page or profile on?......................................................................................................................................................................................................................................................................................................................186
Base : Those with a social networking site profile
IN20 Which different sites like this do you have a page or profile on?......................................................................................................................................................................................................................................................................................................................189
Base : Those with an active social networking site profile
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
IN21 Thinking now about your main social networking site profile, how many people do you have listed as 'friends' or contacts?........................................................................................................................................................................................................................192
Base : Those with an active social networking site profile
IN22A TYPES OF INFORMATION ON SNS PROFILE - Your personal information - such as your relationship status, date of birth, home town, and so on..............................................................................................................................................................................193
Base : Those with an active social networking site profile
IN22B TYPES OF INFORMATION ON SNS PROFILE - Photographs that you have posted on the site................................................................................................................................................................................................................................................................194
Base : Those with an active social networking site profile
IN22C TYPES OF INFORMATION ON SNS PROFILE - Your contact details - such as your email address, home address, telephone number, and so on...............................................................................................................................................................................195
Base : Those with an active social networking site profile
IN22D TYPES OF INFORMATION ON SNS PROFILE - Your current location when you 'check-in' through an app like FourSquare .................................................................................................................................................................................................................196
Base : Those with an active social networking site profile
IN23 How often do you visit any social networking sites (like Facebook, Piczo, Bebo, hi5, Twitter or MySpace)? Please also include any times you access these social networking sites through a mobile phone app or an app on a tablet computer ............................197
Base : Those with an active social networking site profile
IN24 Do you regularly use these social networking sites for any of the things shown on this card?........................................................................................................................................................................................................................................................................198
Base : Those with an active social networking site profile
IN25 How do you think the BBC's website is mainly funded? ...................................................................................................................................................................................................................................................................................................................................201
Base : All adults
IN26 How do you think search engine websites such as Google or Ask.com are mainly funded? ..........................................................................................................................................................................................................................................................................203
Base : All adults
IN27 Can you tell me if you have any concerns about what is on the internet?........................................................................................................................................................................................................................................................................................................205
Base : All adults
IN27 Can you tell me if you have any concerns about what is on the internet?........................................................................................................................................................................................................................................................................................................212
Base : Those who go online at home (on any device) or elsewhere
IN28 As far as you know, is the internet regulated in terms of what can be shown and written? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)...............................................................................................................................................................218
Base : All adults
IN29 Which, if any, of the following do you think are regulated in terms of what can be shown on the internet? ....................................................................................................................................................................................................................................................219
Base : All adults
IN29 Which, if any, of the following do you think are regulated in terms of what can be shown on the internet? ....................................................................................................................................................................................................................................................221
Base : Those who go online at home (on any device) or elsewhere
IN30A ANY PRIVACY CONCERNS - Information about how you are feeling or what you're doing in general .......................................................................................................................................................................................................................................................222
Base : Those who go online at home (on any device) or elsewhere
IN30B ANY PRIVACY CONCERNS - Information about how you are feeling about work or college ......................................................................................................................................................................................................................................................................223
Base : Those who go online at home (on any device) or elsewhere
IN30C ANY PRIVACY CONCERNS - Photos from your holidays or an evening out ...............................................................................................................................................................................................................................................................................................224
Base : Those who go online at home (on any device) or elsewhere
IN30D ANY PRIVACY CONCERNS - Your date of birth...........................................................................................................................................................................................................................................................................................................................................225
Base : Those who go online at home (on any device) or elsewhere
IN30E ANY PRIVACY CONCERNS - Your home address/ where you live..............................................................................................................................................................................................................................................................................................................226
Base : Those who go online at home (on any device) or elsewhere
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
IN30F ANY PRIVACY CONCERNS - Your current location......................................................................................................................................................................................................................................................................................................................................227
Base : Those who go online at home (on any device) or elsewhere
IN30G ANY PRIVACY CONCERNS - Your email address .......................................................................................................................................................................................................................................................................................................................................228
Base : Those who go online at home (on any device) or elsewhere
IN30H ANY PRIVACY CONCERNS - Your mobile or home phone number ............................................................................................................................................................................................................................................................................................................229
Base : Those who go online at home (on any device) or elsewhere
IN30I ANY PRIVACY CONCERNS - Information about the products or services that you like through clicking on the 'Like' button ......................................................................................................................................................................................................................230
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF PRIVACY CONCERNS - WOULD NOT WANT ANYONE TO SEE THIS.......................................................................................................................................................................................................................................................................................231
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF PRIVACY CONCERNS - WOULD BE HAPPY FOR ANYONE TO SEE THIS ...............................................................................................................................................................................................................................................................................233
Base : Those who go online at home (on any device) or elsewhere
IN31A ANY SECURITY CONCERNS - Paying by entering your credit or debit card details....................................................................................................................................................................................................................................................................................235
Base : Those who go online at home (on any device) or elsewhere
IN31B ANY SECURITY CONCERNS - Entering your home address details ...........................................................................................................................................................................................................................................................................................................236
Base : Those who go online at home (on any device) or elsewhere
IN31C ANY SECURITY CONCERNS - Entering your home phone number ............................................................................................................................................................................................................................................................................................................237
Base : Those who go online at home (on any device) or elsewhere
IN31D ANY SECURITY CONCERNS - Entering your mobile phone number ..........................................................................................................................................................................................................................................................................................................238
Base : Those who go online at home (on any device) or elsewhere
IN31E ANY SECURITY CONCERNS - Entering your personal e-mail address.......................................................................................................................................................................................................................................................................................................239
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF SECURITY CONCERNS - 'WOULD NEVER DO THIS' ..................................................................................................................................................................................................................................................................................................................240
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF SECURITY CONCERNS - 'WOULD HAVE SOME CONCERNS'...................................................................................................................................................................................................................................................................................................241
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF SECURITY CONCERNS - 'WOULD BE HAPPY TO DO THIS' ......................................................................................................................................................................................................................................................................................................242
Base : Those who go online at home (on any device) or elsewhere
IN32 Could you tell me whether you would make a judgement about a website before entering these types of details? .......................................................................................................................................................................................................................................243
Base : Those who go online at home (on any device) or elsewhere
IN33A ANY SECURITY CONCERNS PROVIDING PERSONAL INFORMATION WHEN - Shopping online .........................................................................................................................................................................................................................................................246
Base : Those who go online at home (on any device) or elsewhere
IN33B ANY SECURITY CONCERNS PROVIDING PERSONAL INFORMATION WHEN - Using government websites.......................................................................................................................................................................................................................................247
Base : Those who go online at home (on any device) or elsewhere
IN33C ANY SECURITY CONCERNS PROVIDING PERSONAL INFORMATION WHEN - Banking online ...........................................................................................................................................................................................................................................................248
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF IN33A-C ANY SECURITY CONCERNS PROVIDING PERSONAL INFORMATION - I DO NOT DO THIS BECAUSE I HAVE SECURITY CONCERNS..........................................................................................................................................................249
Base : Those who go online at home (on any device) or elsewhere
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
SUMMARY OF IN33A-C ANY SECURITY CONCERNS PROVIDING PERSONAL INFORMATION - I DO THIS BUT HAVE SOME SECURITY CONCERNS .........................................................................................................................................................................250
Base : Those who go online at home (on any device) or elsewhere
SUMMARY OF IN33A-C ANY SECURITY CONCERNS PROVIDING PERSONAL INFORMATION - I DO THIS AND I AM HAPPY TO ENTER MY PERSONAL DETAILS....................................................................................................................................................251
Base : Those who go online at home (on any device) or elsewhere
IN33D Which one of the following statements is closest to your attitude about sharing your personal information online? This could be information such as your home address, telephone number or credit card details. ..........................................................................252
Base : Those who go online at home (on any device) or elsewhere
IN33E When you want to buy something online, which of the following statements most closely applies?.............................................................................................................................................................................................................................................................253
Base : All who say they shop online
IN34 (READ DESCRIPTION ABOUT DOWNLOADING MUSIC AND FILMS FROM THE INTERNET) Do you think that downloading music and films for free in this way should be illegal?..........................................................................................................................254
Base : All adults
IN35A AGREEMENT WITH STATEMENTS - The internet makes life easier...........................................................................................................................................................................................................................................................................................................255
Base : All adults
IN35A AGREEMENT WITH STATEMENTS - The internet makes life easier...........................................................................................................................................................................................................................................................................................................256
Base : Those who do not go online at home (on any device) and do not use elsewhere
IN35B AGREEMENT WITH STATEMENTS - The internet is difficult to use ............................................................................................................................................................................................................................................................................................................257
Base : All adults
IN35C AGREEMENT WITH STATEMENTS - People who buy things online put their privacy at risk .....................................................................................................................................................................................................................................................................258
Base : All adults
IN35C AGREEMENT WITH STATEMENTS - People who buy things online put their privacy at risk .....................................................................................................................................................................................................................................................................259
Base : Those who go online at home (on any device) or elsewhere
IN35D AGREEMENT WITH STATEMENTS - The internet is for people like me .....................................................................................................................................................................................................................................................................................................260
Base : All adults
IN35E AGREEMENT WITH STATEMENTS - Internet users must be protected from seeing inappropriate or offensive content...........................................................................................................................................................................................................................261
Base : All adults
IN35E AGREEMENT WITH STATEMENTS - Internet users must be protected from seeing inappropriate or offensive content...........................................................................................................................................................................................................................262
Base : Those who go online at home (on any device) or elsewhere
IN35F AGREEMENT WITH STATEMENTS - As long as the internet provides good websites it doesn't really matter who owns the websites or how they're funded ................................................................................................................................................................263
Base : All adults
IN35F AGREEMENT WITH STATEMENTS - As long as the internet provides good websites it doesn't really matter who owns the websites or how they're funded ................................................................................................................................................................264
Base : Those who go online at home (on any device) or elsewhere
IN36A AGREEMENT WITH STATEMENTS - When I visit news websites I tend to trust what I read or see ..........................................................................................................................................................................................................................................................265
Base : Those who go online at home (on any device) or elsewhere
IN36A AGREEMENT WITH STATEMENTS - When I visit news websites I tend to trust what I read or see ..........................................................................................................................................................................................................................................................266
Base : Those who go online at home (on any device) or elsewhere - excluding those who do not visit news websites
IN36B AGREEMENT WITH STATEMENTS - When I visit social networking websites like Facebook I tend to trust what I read or see ...............................................................................................................................................................................................................267
Base : Those who go online at home (on any device) or elsewhere
IN36B AGREEMENT WITH STATEMENTS - When I visit social networking websites like Facebook I tend to trust what I read or see ...............................................................................................................................................................................................................268
Base : Those who go online at home (on any device) or elsewhere - excluding those who do not visit social networking sites
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
IN38 (READ DESCRIPTION ABOUT WEBSITE TERMS AND CONDITIONS AND PRIVACY STATEMENTS) Which of the following statements best describes what you do about website terms and conditions and privacy statements?.............................................269
Base : Those who go online at home (on any device) or elsewhere
IN38 (READ DESCRIPTION ABOUT WEBSITE TERMS AND CONDITIONS AND PRIVACY STATEMENTS) Which of the following statements best describes what you do about website terms and conditions and privacy statements?.............................................270
Base : Those aware of website terms and conditions or privacy statements
IN39 Do you ever use search engine websites like Google, Yahoo, Bing or Ask Jeeves to find out about other websites or to search for information? ......................................................................................................................................................................................271
Base : Those who go online at home (on any device) or elsewhere
IN40 When you use a search engine to find information, you enter a query in the search box and the search engine will then show some links to websites in the results pages. Which one of these is closest to your opinion about the level of accuracy or bias of the
information detailed in the websites that appear in the results pages?.....................................................................................................................................................................................................................................................................................................................272
Base : Those who use search engine websites
IN41 You may use a search engine to reach a website or company even when you know the web address of that particular website or company. You may also use a search engine to look for more general information online - such as a breaking news story, or
information about an event or a product. When you use a search engine to look for more general information, which one of the following most closely applies to what you tend to do once the search engine has listed the results?........................................................273
Base : Those who use search engine websites
IN42 Here are some things that other people have said about online passwords. Which of these apply regarding the passwords that you use online? These might be passwords that you use for registering with websites, when making purchases online, or for logging
in to a website to gain access to particular content ...................................................................................................................................................................................................................................................................................................................................................274
Base : Those who go online at home (on any device) or elsewhere - excluding none of these responses
M1 Do you personally use a mobile phone?..............................................................................................................................................................................................................................................................................................................................................................275
Base : All adults
M2 Is this a smartphone? A smartphone is a phone on which you can easily access emails and download files as well as view websites and generally surf the internet. Popular brands of smartphone include BlackBerry, iPhone and HTC..........................................276
Base : Those who use a mobile phone
SUMMARY OF MOBILE PHONE OWNERSHIP.......................................................................................................................................................................................................................................................................................................................................................277
Base : Those who use a mobile phone
SUMMARY OF MOBILE PHONE OWNERSHIP.......................................................................................................................................................................................................................................................................................................................................................278
Base : All adults
M3 Can you tell me if you have any concerns about mobile phones? ......................................................................................................................................................................................................................................................................................................................279
Base : All adults
M3 Can you tell me if you have any concerns about mobile phones? ......................................................................................................................................................................................................................................................................................................................284
Base : Those who use a mobile phone
M4 Which, if any, of the following things have happened to you as a result of using your mobile phone in the last 12 months? ...........................................................................................................................................................................................................................289
Base : Those who use a mobile phone
M5 Before today, which, if any, of the following mobile phone security measures or safety features had you heard of?........................................................................................................................................................................................................................................290
Base : Those who use a mobile phone
M6A USE OF MOBILE PHONE SECURITY MEASURES/ SAFETY FEATURES - Screen locks (using a PIN or on-screen pattern) that prevent your phone being used until the code is entered.................................................................................................................291
Base : Those who use a mobile phone
M6B USE OF MOBILE PHONE SECURITY MEASURES/ SAFETY FEATURES - PIN Protection of your SIM card so it can't be accessed until the code is entered ...............................................................................................................................................................292
Base : Those who use a mobile phone
M6C USE OF MOBILE PHONE SECURITY MEASURES/ SAFETY FEATURES - Anti-virus software to prevent viruses and other malicious software on your mobile phone.................................................................................................................................................293
Base : Those who use a mobile phone
M7 As far as you know, is mobile phone content - such as internet surfing and downloading videos from websites on your mobile - regulated at all? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)..........................................................................294
Base : All adults
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
M8A HOW OFTEN USE MOBILE PHONE TO - Make or receive calls ....................................................................................................................................................................................................................................................................................................................295
Base : Those who use a mobile phone
M8B HOW OFTEN USE MOBILE PHONE TO - Send or receive text messages ....................................................................................................................................................................................................................................................................................................296
Base : Those who use a mobile phone
M8C HOW OFTEN USE MOBILE PHONE TO - Send or receive photo messages.................................................................................................................................................................................................................................................................................................297
Base : Those who use a mobile phone
M8D HOW OFTEN USE MOBILE PHONE TO - Send or receive video clips...........................................................................................................................................................................................................................................................................................................298
Base : Those who use a mobile phone
M8E HOW OFTEN USE MOBILE PHONE TO - Play games that are loaded on the phone....................................................................................................................................................................................................................................................................................299
Base : Those who use a mobile phone
M8F HOW OFTEN USE MOBILE PHONE TO - Play games over the internet using your phone ...........................................................................................................................................................................................................................................................................300
Base : Those who use a mobile phone
M8G HOW OFTEN USE MOBILE PHONE TO - Visit websites using your phone...................................................................................................................................................................................................................................................................................................301
Base : Those who use a mobile phone
M8H HOW OFTEN USE MOBILE PHONE TO - Listen to music..............................................................................................................................................................................................................................................................................................................................302
Base : Those who use a mobile phone
M8I HOW OFTEN USE MOBILE PHONE TO - Take photos....................................................................................................................................................................................................................................................................................................................................303
Base : Those who use a mobile phone
M8J HOW OFTEN USE MOBILE PHONE TO - Take videos ...................................................................................................................................................................................................................................................................................................................................304
Base : Those who use a mobile phone
M8K HOW OFTEN USE MOBILE PHONE TO - Watch TV programmes.................................................................................................................................................................................................................................................................................................................305
Base : Those who use a mobile phone
M8L HOW OFTEN USE MOBILE PHONE TO - Visit social networking sites like Facebook, Bebo, Piczo, MySpace, or Hi5 ................................................................................................................................................................................................................................306
Base : Those who use a mobile phone
M8M HOW OFTEN USE MOBILE PHONE TO - Visit sites like YouTube or Bebo to look at videos or clips posted by other people ....................................................................................................................................................................................................................307
Base : Those who use a mobile phone
M8N HOW OFTEN USE MOBILE PHONE TO - Put photos or videos on sites like YouTube or Bebo for others to see........................................................................................................................................................................................................................................308
Base : Those who use a mobile phone
M8O HOW OFTEN USE MOBILE PHONE TO - Send or receive Twitter updates using your phone......................................................................................................................................................................................................................................................................309
Base : Those who use a mobile phone
M8P HOW OFTEN USE MOBILE PHONE TO - Send or receive email ...................................................................................................................................................................................................................................................................................................................310
Base : Those who use a mobile phone
M8Q HOW OFTEN USE MOBILE PHONE TO - Use your phone to make or receive calls over the internet (as opposed to over your mobile provider's network) on services such as Skype.........................................................................................................................311
Base : Those who use a mobile phone
M8R HOW OFTEN USE MOBILE PHONE TO - Use Instant Messaging (MSN/ Windows Live Messenger, AOL Instant Messenger/ AIM etc.) ..................................................................................................................................................................................................312
Base : Those who use a mobile phone
M8S HOW OFTEN USE MOBILE PHONE TO - Use features such as Maps or satellite navigation to get to where you want to go/ plot a route to your destination..................................................................................................................................................................313
Base : Those who use a mobile phone
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
M8T HOW OFTEN USE MOBILE PHONE TO - Check your bank balance .............................................................................................................................................................................................................................................................................................................314
Base : Those who use a mobile phone
M8U HOW OFTEN USE MOBILE PHONE TO - Download apps/ applications (including games) ..........................................................................................................................................................................................................................................................................315
Base : Those who use a mobile phone
M8V HOW OFTEN USE MOBILE PHONE TO - Buy things from websites using your phone.................................................................................................................................................................................................................................................................................316
Base : Those who use a mobile phone
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE AT LEAST ONCE A WEEK.......................................................................................................................................................................................................................................................................................317
Base : Those who use a mobile phone
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE FOR AT ALL ..............................................................................................................................................................................................................................................................................................................321
Base : Those who use a mobile phone
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE AT LEAST ONCE A WEEK.......................................................................................................................................................................................................................................................................................325
Base : Those who use a smartphone
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE FOR AT ALL ..............................................................................................................................................................................................................................................................................................................328
Base : Those who use a smartphone
M9A AGREEMENT WITH STATEMENT - Mobile phone users must be protected from receiving inappropriate or offensive content ..................................................................................................................................................................................................................331
Base : Those who use a mobile phone
G1 Does your household have... ...............................................................................................................................................................................................................................................................................................................................................................................332
Base : All adults
G2 Do you ever play games at home or elsewhere in any of these ways? ..............................................................................................................................................................................................................................................................................................................333
Base : All adults
G3 Have you ever downloaded games from the internet to play on any of the devices you use for games playing? .............................................................................................................................................................................................................................................335
Base : All who play games at home or elsewhere
G3 Have you ever downloaded games from the internet to play on any of the devices you use for games playing? .............................................................................................................................................................................................................................................336
Base : All adults
G4 Do you ever play single or multiplayer games over the internet on any of these devices, which is often referred to as online game playing? ................................................................................................................................................................................................337
Base : All who play games at home or elsewhere
G4 Do you ever play single or multiplayer games over the internet on any of these devices, which is often referred to as online game playing? ................................................................................................................................................................................................338
Base : All adults
G5 Please think about the HOURS that you spend game playing in a typical WEEK - so both weekdays and at the weekend ...How many HOURS in a typical WEEK would you say you play games?.......................................................................................................339
Base : All who play games at home or elsewhere
G6 Can you tell me if you have any concerns about gaming? IF YES- What sorts of things are you concerned about?........................................................................................................................................................................................................................................340
Base : All adults
G6 Can you tell me if you have any concerns about gaming? IF YES- What sorts of things are you concerned about?........................................................................................................................................................................................................................................343
Base : All who play games at home or elsewhere
G7 As far as you know, is gaming regulated at all? ..................................................................................................................................................................................................................................................................................................................................................346
Base : All adults
NZ2A - PREFERRED WAY TO MAKE CONTACT - Getting in touch with a friend to arrange to meet ...................................................................................................................................................................................................................................................................347
Base : All adults
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
NZ2B - PREFERRED WAY TO MAKE CONTACT - Contacting the local council to find out about refuse collection .............................................................................................................................................................................................................................................348
Base : All adults
NZ2C - PREFERRED WAY TO MAKE CONTACT - Booking a holiday ...................................................................................................................................................................................................................................................................................................................349
Base : All adults
NZ2D - PREFERRED WAY TO MAKE CONTACT - Checking your bank balance..................................................................................................................................................................................................................................................................................................350
Base : All adults
NZ2E - PREFERRED WAY TO MAKE CONTACT - Completing government processes such as registering for tax credits, renewing driving licence, car tax or passport, completing tax return ....................................................................................................................351
Base : All adults
Z1 As far as you know, is the press regulated in terms of what they show and write?.............................................................................................................................................................................................................................................................................................352
Base : All adults
Z2A AGREEMENT WITH STATEMENT - When I read newspapers, I tend to trust what I read .............................................................................................................................................................................................................................................................................353
Base : All adults
Z2B AGREEMENT WITH STATEMENT - As long as newspapers provide news it doesn't really matter who owns them or how they're funded .................................................................................................................................................................................................354
Base : All adults
Z2A AGREEMENT WITH STATEMENT - When I read newspapers, I tend to trust what I read .............................................................................................................................................................................................................................................................................355
Base : All adults - excluding those who do not read newspapers
Z2B AGREEMENT WITH STATEMENT - As long as newspapers provide news it doesn't really matter who owns them or how they're funded .................................................................................................................................................................................................356
Base : All adults - excluding those who do not read newspapers
Z3A AGREEMENT WITH STATEMENT - I consider myself to be involved in the local community ........................................................................................................................................................................................................................................................................357
Base : All adults
Z3B AGREEMENT WITH STATEMENT - I consider myself to be involved in political or campaigning issues .......................................................................................................................................................................................................................................................358
Base : All adults
C1 Please take a look at the options shown on this card and let me know which letter applies to you? .................................................................................................................................................................................................................................................................359
Base : All adults
C2 How many people are there in your household in total (including yourself)? ......................................................................................................................................................................................................................................................................................................360
Base : All adults
C3 Do you have any children aged under 16 who live at home with you - where you are their parent or guardian? ..............................................................................................................................................................................................................................................361
Base : All adults
C4 And what ages are these children?......................................................................................................................................................................................................................................................................................................................................................................362
Base : Those with children aged under 16 at home
C5 Which of these adults aged 16 and over live in your household with you, in terms of their relationship to you? ...............................................................................................................................................................................................................................................363
Base : All adults
C6 Are you currently working?...................................................................................................................................................................................................................................................................................................................................................................................365
Base : All adults
C7 At what age did you finish your education?/ At what age do you expect to finish your education? ....................................................................................................................................................................................................................................................................366
Base : All adults
C8 Which of these options best describes how you feel about your ability to read and write? ................................................................................................................................................................................................................................................................................367
Base : All adults
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
C10 Which of these options applies to your household for the total annual household income before tax and deductions?..................................................................................................................................................................................................................................368
Base : All adults
C11 Do you have any long-standing illness, disability or infirmity?...........................................................................................................................................................................................................................................................................................................................369
Base : All adults
C12 Does this illness, disability or infirmity limit your activities in any way?.............................................................................................................................................................................................................................................................................................................370
Base : Those with a long standing illness/ disability or infirmity
C13 Which of these limit your activities? ...................................................................................................................................................................................................................................................................................................................................................................371
Base : Those whose long standing illness/ disability or infirmity limits their activities in any way
C14 Which of these options applies to your home? ..................................................................................................................................................................................................................................................................................................................................................373
Base : All adults
C15 Which of these groups best describes you? ......................................................................................................................................................................................................................................................................................................................................................374
Base : All adults
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 11
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
England
1321
85%
197
83%
bcd
173
64%
91
65%
82
63%
1321
85%
bcd
Scotland
140
9%
23
10%
32
12%
14
10%
18
14%
e
Wales
62
4%
13
6%
35
13%
ae
17
12%
ae
Northern Ireland
31
2%
4
2%
32
12%
ae
19
13%
ae
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
439
74%
152
63%
1150
85%
g
1195
84%
85
89%
140
9%
65
11%
34
14%
h
118
9%
136
10%
7
7%
18
14%
ae
62
4%
50
8%
29
12%
h
52
4%
61
4%
3
3%
13
10%
ae
31
2%
40
7%
27
11%
h
27
2%
31
2%
2
2%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 1
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 12
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY INDICATOR
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Large City
234
15%
21
9%
24
9%
14
10%
10
8%
234
15%
abcd
64
11%
21
9%
214
16%
g
160
11%
51
53%
i
Smaller city/ large town
308
20%
42
18%
50
19%
27
19%
23
18%
308
20%
123
21%
40
17%
269
20%
286
20%
20
20%
Medium Town
490
32%
70
30%
90
33%
46
33%
44
34%
490
32%
189
32%
95
39%
h
413
31%
467
33%
j
19
20%
Small town within 10 miles
270
17%
54
23%
e
51
19%
24
17%
27
21%
270
17%
113
19%
50
21%
230
17%
262
18%
j
5
5%
43
3%
8
3%
12
4%
e
6
4%
6
5%
43
3%
21
4%
6
3%
40
3%
43
3%
1
1%
165
11%
31
13%
33
12%
17
12%
15
12%
165
11%
65
11%
27
11%
141
10%
161
11%
j
2
2%
43
3%
11
5%
10
4%
6
4%
4
3%
43
3%
19
3%
4
2%
40
3%
43
3%
-%
Small town more than 10 miles
Rural area within 10 miles
Rural area more than 10 miles
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 2
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 13
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
LOCATION
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Urban
1346
87%
195
82%
228
84%
117
83%
111
85%
1346
87%
Rural
208
13%
42
18%
43
16%
23
17%
19
15%
208
13%
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
510
86%
212
87%
1165
87%
1219
86%
95
98%
i
84
14%
31
13%
181
13%
205
14%
j
2
2%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 3
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 14
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION/ NATION
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
London
197
13%
15
6%
19
7%
12
8%
7
6%
197
13%
abcd
49
8%
15
6%
181
13%
g
129
9%
43
44%
i
South East
192
12%
32
13%
27
10%
12
9%
15
12%
192
12%
53
9%
23
10%
164
12%
182
13%
7
7%
South West
135
9%
25
11%
d
20
7%
13
9%
7
5%
135
9%
49
8%
22
9%
109
8%
130
9%
j
1
1%
Eastern
164
11%
24
10%
19
7%
10
7%
9
7%
164
11%
b
46
8%
10
4%
153
11%
g
161
11%
j
2
2%
East Midlands
120
8%
17
7%
12
4%
7
5%
5
4%
120
8%
bd
47
8%
13
5%
105
8%
112
8%
9
9%
West Midlands
127
8%
17
7%
19
7%
10
7%
9
7%
127
8%
38
6%
13
5%
112
8%
115
8%
12
12%
62
4%
13
6%
35
13%
ae
17
12%
ae
18
14%
ae
62
4%
50
8%
29
12%
h
52
4%
61
4%
3
3%
134
9%
19
8%
18
7%
9
7%
9
7%
134
9%
57
10%
13
6%
121
9%
g
119
8%
9
9%
North East
73
5%
9
4%
9
3%
4
3%
5
4%
73
5%
35
6%
12
5%
60
4%
72
5%
1
1%
North West
179
12%
38
16%
bce
29
11%
14
10%
15
11%
179
12%
65
11%
30
12%
145
11%
176
12%
j
2
2%
Wales
Yorkshire & Humber
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 4
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 14
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION/ NATION
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Scotland
Northern Ireland
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
140
9%
23
10%
32
12%
14
10%
18
14%
e
140
9%
65
11%
34
14%
h
118
9%
136
10%
7
7%
31
2%
4
2%
32
12%
ae
19
13%
ae
13
10%
ae
31
2%
40
7%
27
11%
h
27
2%
31
2%
2
2%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 5
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 17
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
S1 What is the occupation of the main wage earner in your household?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
A
24
2%
5
2%
5
2%
3
2%
2
1%
24
2%
5
1%
3
1%
20
2%
24
2%
-%
B
369
24%
57
24%
54
20%
29
20%
26
20%
369
24%
54
9%
34
14%
340
25%
g
333
23%
20
21%
C1
457
29%
72
30%
69
25%
37
26%
32
25%
457
29%
69
12%
63
26%
410
30%
409
29%
37
38%
i
C2
280
18%
49
21%
51
19%
29
20%
23
17%
280
18%
51
9%
44
18%
243
18%
257
18%
20
20%
D
221
14%
32
14%
31
11%
16
12%
15
11%
221
14%
215
36%
31
13%
191
14%
207
15%
11
12%
E
203
13%
22
9%
61
22%
ae
27
19%
ae
33
26%
ae
203
13%
199
34%
68
28%
h
142
11%
193
14%
9
9%
AB
393
25%
62
26%
59
22%
32
23%
27
21%
393
25%
59
10%
36
15%
360
27%
g
357
25%
20
21%
DE
424
27%
54
23%
92
34%
ae
44
31%
a
48
37%
ae
424
27%
415
70%
99
41%
h
333
25%
401
28%
20
21%
ABC1
850
55%
134
56%
bd
128
47%
68
49%
60
46%
850
55%
bd
128
22%
100
41%
770
57%
g
766
54%
57
59%
C2DE
704
45%
103
44%
143
53%
ae
72
51%
71
54%
ae
704
45%
466
78%
143
59%
h
576
43%
658
46%
40
41%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 6
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 18
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
S2 RESPONDENT'S AGE
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
16 - 17
45
3%
-%
-%
-%
-%
45
3%
abcd
12
2%
3
1%
45
3%
g
41
3%
4
4%
18 - 24
181
12%
-%
-%
-%
-%
181
12%
abcd
52
9%
14
6%
170
13%
g
164
12%
13
13%
25 - 34
282
18%
-%
-%
-%
-%
282
18%
abcd
85
14%
18
7%
270
20%
g
253
18%
19
20%
35 - 44
313
20%
-%
-%
-%
-%
313
20%
abcd
67
11%
26
11%
289
21%
g
270
19%
28
29%
i
45 - 54
226
15%
-%
-%
-%
-%
226
15%
abcd
53
9%
27
11%
201
15%
206
14%
17
18%
55 - 64
237
15%
237
100%
bcde
-%
-%
-%
237
15%
bcd
54
9%
50
20%
h
189
14%
228
16%
j
7
7%
65 - 74
150
10%
-%
141
52%
ade
141
100%
abde
-%
150
10%
ad
141
24%
49
20%
h
110
8%
143
10%
6
7%
75-79
57
4%
-%
64
23%
ace
-%
64
49%
abce
57
4%
ac
64
11%
24
10%
h
38
3%
55
4%
1
1%
80+
64
4%
-%
67
25%
ace
-%
67
51%
abce
64
4%
ac
67
11%
32
13%
h
34
3%
63
4%
1
1%
226
15%
-%
-%
-%
-%
226
15%
abcd
64
11%
16
7%
215
16%
g
205
14%
17
17%
16-24
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 7
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 18
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
S2 RESPONDENT'S AGE
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
55+
508
33%
237
100%
e
271
100%
e
141
100%
e
130
100%
e
508
33%
325
55%
155
64%
h
371
28%
489
34%
j
15
16%
65+
271
17%
-%
271
100%
ae
141
100%
ae
130
100%
ae
271
17%
a
271
46%
105
43%
h
182
14%
261
18%
j
9
9%
75+
121
8%
-%
130
48%
ace
-%
130
100%
abce
121
8%
ac
130
22%
57
23%
h
72
5%
118
8%
j
2
2%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 8
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 19
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
S3 RESPONDENT'S GENDER
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Male
746
48%
120
51%
d
120
44%
67
48%
53
41%
746
48%
d
268
45%
124
51%
645
48%
678
48%
48
50%
Female
808
52%
116
49%
151
56%
74
52%
77
59%
ae
808
52%
326
55%
119
49%
701
52%
745
52%
48
50%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 9
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 20
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
A1 Which of the following do you regularly do?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Watch television
1483
95%
234
99%
e
265
98%
e
137
97%
128
98%
e
1483
95%
Use a mobile phone (or BlackBerry/ smartphone)
1307
84%
199
84%
bcd
149
55%
d
95
68%
bd
53
41%
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
573
97%
238
98%
h
1281
95%
1365
96%
j
84
87%
1307
84%
bcd
424
71%
160
66%
1174
87%
g
1189
84%
87
90%
1145
74%
167
70%
bcd
83
31%
d
64
46%
bd
19
14%
1145
74%
bcd
298
50%
117
48%
1046
78%
g
1041
73%
73
76%
Listen to the radio
1131
73%
173
73%
195
72%
105
75%
90
69%
1131
73%
400
67%
162
67%
995
74%
g
1048
74%
j
59
61%
Read newspapers/ magazines
1104
71%
184
78%
e
227
84%
ae
121
86%
ae
106
81%
e
1104
71%
427
72%
172
71%
960
71%
1024
72%
j
56
58%
Watch videos/ DVDs
1000
64%
123
52%
bcd
112
41%
60
43%
52
40%
1000
64%
abcd
337
57%
135
56%
886
66%
g
915
64%
60
62%
706
45%
110
46%
bd
95
35%
54
38%
41
32%
706
45%
bcd
237
40%
103
42%
619
46%
635
45%
50
52%
554
36%
40
17%
bcd
9
3%
d
7
5%
d
1
1%
554
36%
abcd
121
20%
47
19%
516
38%
g
502
35%
35
36%
Significance Level: 95%
Go online via a computer/ laptop/ netbook/ tablet
computer
Listen to music on hi-fi/ CD or tape player
Listen to a portable music device/ MP3 player (like
an iPod)
EMG
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 10
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 20
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
A1 Which of the following do you regularly do?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Play console/ computer games
Use a portable media player (like an iPod Touch or
Archos)
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
419
27%
25
11%
bd
11
4%
d
9
6%
d
2
1%
419
27%
abcd
145
24%
43
18%
384
29%
g
390
27%
20
21%
334
21%
22
9%
bcd
5
2%
4
3%
1
1%
334
21%
abcd
67
11%
29
12%
311
23%
g
308
22%
20
21%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 11
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 21
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
A2 Which one of these would you miss doing the most?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Watch television
675
43%
138
58%
e
183
68%
ae
90
64%
e
93
71%
ae
675
43%
326
55%
153
63%
h
547
41%
635
45%
j
33
35%
Use a mobile phone (or BlackBerry/ smartphone)
308
20%
16
7%
bcd
4
1%
2
2%
1
1%
308
20%
abcd
86
14%
15
6%
297
22%
g
268
19%
26
27%
254
16%
32
13%
bcd
11
4%
9
6%
d
3
2%
254
16%
bcd
58
10%
21
9%
234
17%
g
231
16%
18
18%
130
8%
29
12%
e
37
14%
e
19
13%
e
19
14%
e
130
8%
54
9%
16
7%
117
9%
125
9%
j
3
3%
55
4%
9
4%
23
8%
ae
15
10%
ae
8
6%
e
55
4%
31
5%
13
6%
h
40
3%
50
3%
4
4%
26
2%
2
1%
b
*
*%
-%
*
*%
26
2%
bc
2
*%
3
1%
25
2%
26
2%
-%
Listen to music on hi-fi/ CD or tape player
26
2%
2
1%
5
2%
2
1%
3
2%
26
2%
10
2%
9
4%
h
17
1%
18
1%
6
6%
i
Play console/ computer games
20
1%
-%
-%
-%
-%
20
1%
b
6
1%
4
2%
18
1%
19
1%
1
1%
Go online via a computer/ laptop/ netbook/ tablet
computer
Listen to the radio
Read newspapers/ magazines
Listen to a portable music device/ MP3 player (like
an iPod)
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 12
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 21
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
A2 Which one of these would you miss doing the most?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Watch videos/ DVDs
Use a portable media player (like an iPod Touch or
Archos)
None of these
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
19
1%
2
1%
1
*%
1
*%
*
*%
19
1%
7
1%
2
1%
17
1%
17
1%
1
2%
14
1%
-%
*
*%
-%
*
*%
14
1%
2
*%
2
1%
11
1%
14
1%
-%
28
2%
7
3%
6
2%
3
2%
3
2%
28
2%
13
2%
5
2%
23
2%
21
1%
4
5%
i
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 13
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 22
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T1 Do you have any TV sets that are used at all in your household?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Terrestrial TV only
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
47
3%
6
3%
25
9%
ae
10
7%
ae
15
12%
ae
47
3%
33
6%
12
5%
38
3%
43
3%
3
4%
632
41%
93
39%
bd
77
28%
d
51
36%
bd
26
20%
632
41%
bd
185
31%
93
38%
558
41%
567
40%
43
45%
Freeview (through a set-top box or digital TV set)
612
39%
97
41%
129
48%
e
58
41%
71
55%
ace
612
39%
286
48%
102
42%
521
39%
579
41%
j
23
24%
Cable TV (through Virgin Media/ NTL/ Telewest)
248
16%
41
17%
bd
31
11%
17
12%
13
10%
248
16%
bd
76
13%
27
11%
222
17%
g
229
16%
16
16%
62
4%
10
4%
11
4%
7
5%
4
3%
62
4%
18
3%
13
5%
51
4%
56
4%
5
6%
25
2%
2
1%
5
2%
3
2%
2
2%
25
2%
10
2%
1
1%
23
2%
25
2%
-%
1479
95%
227
96%
bcd
242
89%
129
92%
114
87%
1479
95%
bcd
551
93%
228
94%
1284
95%
1358
95%
j
87
91%
27
2%
3
1%
3
1%
2
1%
1
1%
27
2%
10
2%
3
1%
24
2%
22
2%
6
6%
i
Satellite TV with a monthly subscription (such as
through Sky)
Satellite TV with no monthly subscription (such as
through Freesat)
Digital TV via broadband DSL line (through BT
Vision or Tiscali TV)
ANY MULTICHANNEL TV
NO TV SETS IN THE HOUSEHOLD
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 14
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 22
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T1 Do you have any TV sets that are used at all in your household?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
ANY TV SETS IN THE HOUSEHOLD
1527
98%
233
99%
268
99%
139
99%
129
99%
1527
98%
584
98%
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
240
99%
1322
98%
1401
98%
j
91
94%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 15
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 23
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T2 Do you have a DVR system such as Sky Plus, V Plus, Freeview Plus, or any other similar system?
IF NECESSARY - By 'DVR' I mean a recorder for your TV service which can record and store TV programmes onto a hard drive. On some DVRs you can also pause and rewind live TV.
There are many DVR systems. Digital Video Recorders may also be known as Personal Video Recorders, or PVRs.
Base : Those with multichannel TV
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1701
250
489
239
250
1701
810
285
Effective Weighted Sample
1215
198
386
213
173
1215
542
238
Total
1479
227
242
129
114
1479
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1416
1603
95
1022
1130
80
1284
1358
87
551
228
Yes
804
54%
114
50%
bd
95
39%
d
63
49%
bd
32
28%
804
54%
bd
227
41%
107
47%
716
56%
g
743
55%
**
**
No
653
44%
109
48%
136
56%
ace
62
48%
74
65%
abce
653
44%
309
56%
112
49%
555
43%
595
44%
**
**
22
2%
5
2%
12
5%
e
4
3%
7
7%
ae
22
2%
14
3%
9
4%
h
14
1%
20
2%
**
**
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 16
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 24
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF DVR OWNERSHIP
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
DVR IN HOUSEHOLD
804
52%
114
48%
bd
95
35%
d
63
45%
bd
32
24%
804
52%
bcd
227
38%
107
44%
716
53%
g
743
52%
42
43%
NO DVR IN HOUSEHOLD
676
43%
114
48%
148
55%
ce
66
47%
82
63%
abce
676
43%
323
54%
121
50%
h
569
42%
615
43%
46
47%
NO MULTICHANNEL TV IN HOUSEHOLD
47
3%
6
3%
25
9%
ae
10
7%
ae
15
12%
ae
47
3%
33
6%
12
5%
38
3%
43
3%
3
4%
NO TV SETS IN HOUSEHOLD
27
2%
3
1%
3
1%
2
1%
1
1%
27
2%
10
2%
3
1%
24
2%
22
2%
6
6%
i
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 17
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 25
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T3 How would you say BBC TV programmes are mainly funded?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Licence fee/ by the public
1189
77%
210
89%
bcde
211
78%
114
81%
97
75%
1189
77%
Advertising
55
4%
5
2%
11
4%
7
5%
4
3%
By the government
43
3%
3
1%
8
3%
5
3%
Programme sponsorship
9
1%
1
1%
1
1%
Programme sales to other countries
4
*%
1
*%
21
1%
233
15%
Significance Level: 95%
Other
Don't know
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
443
74%
191
79%
1020
76%
1097
77%
67
69%
55
4%
24
4%
13
5%
45
3%
49
3%
2
3%
3
2%
43
3%
13
2%
2
1%
41
3%
g
33
2%
5
5%
1
*%
1
1%
9
1%
1
*%
-%
9
1%
8
1%
1
1%
1
*%
1
1%
-%
4
*%
2
*%
2
1%
2
*%
4
*%
-%
2
1%
4
2%
1
1%
3
2%
21
1%
8
1%
3
1%
19
1%
21
1%
-%
15
6%
34
13%
a
12
8%
22
17%
ac
233
15%
ac
103
17%
32
13%
210
16%
210
15%
21
22%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 18
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 26
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T4 How would you say programmes are mainly funded on ITV, Channel 4 and Five?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Advertising
1080
69%
192
81%
bde
199
73%
110
78%
de
88
68%
1080
69%
391
66%
174
72%
Licence fee/ by the public
95
6%
10
4%
17
6%
7
5%
10
8%
95
6%
42
7%
By the government
73
5%
7
3%
9
3%
5
3%
5
4%
73
5%
Programme sponsorship
37
2%
5
2%
3
1%
1
1%
1
1%
Programme sales to other countries
3
*%
1
*%
1
*%
1
1%
Magazine/ book/ video/ DVD sales
1
*%
-%
*
*%
13
1%
1
*%
252
16%
20
9%
Significance Level: 95%
Other
Don't know
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
927
69%
1014
71%
j
49
51%
17
7%
79
6%
85
6%
6
7%
21
4%
8
3%
66
5%
55
4%
11
12%
i
37
2%
b
12
2%
1
*%
37
3%
g
28
2%
5
5%
i
-%
3
*%
1
*%
1
*%
2
*%
3
*%
-%
-%
*
*%
1
*%
*
*%
*
*%
1
*%
1
*%
-%
-%
-%
-%
13
1%
b
4
1%
-%
13
1%
13
1%
-%
42
16%
a
17
12%
26
20%
ac
252
16%
a
123
21%
41
17%
221
16%
224
16%
25
25%
i
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 19
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 27
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T5 Can you tell me if you have any concerns about what is on TV?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
No, do not have any concerns
956
62%
116
49%
123
45%
64
46%
58
45%
956
62%
abcd
340
57%
140
58%
840
62%
872
61%
68
70%
Too many repeats
170
11%
40
17%
e
45
17%
e
23
16%
e
22
17%
e
170
11%
87
15%
39
16%
h
136
10%
160
11%
6
7%
Violence (in general)
143
9%
36
15%
e
51
19%
e
28
20%
e
24
18%
e
143
9%
69
12%
28
12%
121
9%
129
9%
9
9%
Bad language (spoken or song lyrics)
140
9%
28
12%
51
19%
ae
25
18%
e
26
20%
ae
140
9%
74
12%
32
13%
h
113
8%
125
9%
9
9%
Poor quality programmes
134
9%
28
12%
32
12%
e
15
11%
16
12%
e
134
9%
57
10%
27
11%
107
8%
126
9%
j
3
3%
Too many reality TV programmes
111
7%
25
11%
24
9%
12
8%
12
9%
111
7%
44
7%
23
9%
88
7%
104
7%
3
3%
Sex/ nakedness (in general)
105
7%
21
9%
30
11%
e
12
9%
17
13%
e
105
7%
52
9%
22
9%
90
7%
90
6%
8
8%
Too many/ too long advertising breaks
96
6%
16
7%
21
8%
11
8%
10
8%
96
6%
41
7%
17
7%
83
6%
86
6%
5
5%
Lack of originality/ programmes are too similar
93
6%
17
7%
24
9%
e
12
8%
13
10%
e
93
6%
39
7%
14
6%
81
6%
86
6%
2
2%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 20
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 27
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T5 Can you tell me if you have any concerns about what is on TV?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Inappropriate programmes shown before the
watershed
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
70
4%
13
5%
d
13
5%
d
11
8%
de
3
2%
70
4%
24
4%
15
6%
59
4%
64
5%
3
3%
People behaving badly
58
4%
7
3%
13
5%
6
5%
6
5%
58
4%
24
4%
10
4%
51
4%
50
4%
4
5%
Bad taste/ shock tactics
53
3%
9
4%
16
6%
e
11
8%
ae
5
4%
53
3%
23
4%
15
6%
h
40
3%
52
4%
1
1%
Too many programmes with celebrities
44
3%
7
3%
7
3%
4
3%
3
2%
44
3%
12
2%
2
1%
42
3%
g
37
3%
3
3%
Drug use/ drug references
40
3%
7
3%
7
2%
4
3%
3
2%
40
3%
14
2%
6
3%
36
3%
34
2%
3
3%
Irritating/ annoying sponsorship messages
32
2%
6
3%
4
2%
2
1%
2
2%
32
2%
12
2%
5
2%
27
2%
29
2%
1
1%
Too many American programmes
30
2%
5
2%
6
2%
3
2%
3
2%
30
2%
6
1%
5
2%
24
2%
27
2%
1
1%
Too much sport
25
2%
3
1%
11
4%
ae
6
4%
e
5
4%
e
25
2%
16
3%
3
1%
22
2%
24
2%
2
2%
16
1%
1
*%
3
1%
2
1%
1
1%
16
1%
5
1%
4
2%
14
1%
16
1%
1
1%
Sexual orientation - Discriminatory treatment or
portrayal of people based on sexual orientation
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 21
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 27
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T5 Can you tell me if you have any concerns about what is on TV?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Phone-in competitions that are fixed/ faked
15
1%
4
2%
3
1%
2
2%
1
1%
15
1%
8
1%
3
1%
13
1%
12
1%
3
3%
Not enough programmes for my age group
15
1%
1
*%
7
3%
ae
3
2%
ae
4
3%
ae
15
1%
11
2%
3
1%
12
1%
10
1%
2
2%
Intrusive/ confrontational
13
1%
3
1%
1
*%
1
1%
1
*%
13
1%
4
1%
1
1%
12
1%
11
1%
1
1%
13
1%
2
1%
3
1%
2
1%
1
1%
13
1%
3
*%
-%
13
1%
10
1%
1
1%
11
1%
3
1%
2
1%
1
*%
1
1%
11
1%
2
*%
2
1%
8
1%
10
1%
-%
10
1%
*
*%
1
*%
1
*%
-%
10
1%
1
*%
1
*%
9
1%
7
*%
2
2%
9
1%
-%
1
*%
*
*%
*
*%
9
1%
2
*%
1
*%
9
1%
8
1%
1
1%
Commercial messages appearing in programme
content/ excessive merchandising/ marketing to
children within a television programme
Don't trust the broadcasters/ broadcasters not
respecting audiences
Race - Discriminatory treatment or portrayal of
people based on race
Religion - Discriminatory treatment or portrayal of
people based on religion
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 22
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 27
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T5 Can you tell me if you have any concerns about what is on TV?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Age - Discriminatory treatment or portrayal of
people based on age
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
8
1%
3
1%
1
*%
-%
1
*%
8
1%
1
*%
3
1%
6
*%
8
1%
-%
8
1%
2
1%
1
*%
1
1%
-%
8
1%
2
*%
-%
8
1%
4
*%
1
2%
i
7
*%
-%
1
*%
*
*%
*
*%
7
*%
1
*%
1
*%
6
*%
6
*%
-%
6
*%
*
*%
1
*%
1
1%
-%
6
*%
2
*%
1
*%
6
*%
6
*%
-%
Watershed is too early
4
*%
-%
*
*%
-%
*
*%
4
*%
*
*%
-%
4
*%
4
*%
-%
Product placement
4
*%
*
*%
1
1%
*
*%
1
1%
4
*%
1
*%
-%
4
*%
3
*%
1
1%
4
*%
-%
1
*%
1
*%
-%
4
*%
1
*%
1
*%
3
*%
3
*%
*
*%
Cost of TV licence
3
*%
-%
1
*%
1
*%
-%
3
*%
1
*%
-%
3
*%
2
*%
1
1%
Too many cookery programmes
3
*%
-%
2
1%
e
1
1%
e
1
1%
3
*%
2
*%
*
*%
2
*%
3
*%
-%
Not enough racial diversity
Disability - Discriminatory treatment or portrayal of
people based on disability
Gender - Discriminatory treatment or portrayal of
people based on gender (e.g. sexism)
Beliefs other than religion - Discriminatory treatment
or portrayal of people based on beliefs other than
religion
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 23
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 27
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T5 Can you tell me if you have any concerns about what is on TV?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Programmes cancelled by the broadcasters to save
money
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
2
*%
*
*%
*
*%
*
*%
-%
2
*%
*
*%
-%
2
*%
2
*%
-%
Children's programmes content
2
*%
-%
-%
-%
-%
2
*%
-%
-%
2
*%
2
*%
-%
Adverts are too loud
2
*%
-%
-%
-%
-%
2
*%
-%
1
*%
1
*%
2
*%
-%
Advertising to children
1
*%
-%
-%
-%
-%
1
*%
-%
-%
1
*%
1
*%
-%
Gambling programmes
*
*%
-%
-%
-%
-%
*
*%
-%
-%
*
*%
*
*%
-%
Other
60
4%
9
4%
18
7%
e
6
4%
13
10%
ace
60
4%
24
4%
9
4%
53
4%
59
4%
1
1%
Don't know
20
1%
2
1%
3
1%
1
1%
2
1%
20
1%
4
1%
4
2%
16
1%
20
1%
-%
ANY CONCERNS
578
37%
119
50%
e
145
54%
e
75
53%
e
70
54%
e
578
37%
250
42%
98
41%
491
36%
531
37%
29
30%
ANY QUALITY OF CONTENT/ REPEATS
341
22%
74
31%
e
84
31%
e
43
31%
e
42
32%
e
341
22%
154
26%
70
29%
h
276
20%
317
22%
j
13
13%
ANY OFFENSIVE CONTENT
287
18%
59
25%
e
86
32%
e
48
34%
ae
38
29%
e
287
18%
131
22%
55
23%
242
18%
256
18%
20
21%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 24
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 27
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T5 Can you tell me if you have any concerns about what is on TV?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
ANY ADVERTISING/ SPONSORSHIP
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
107
7%
18
8%
22
8%
11
8%
11
8%
107
7%
46
8%
18
7%
92
7%
96
7%
6
6%
ANY DIVERSITY OF CONTENT
56
4%
5
2%
14
5%
9
6%
ae
5
4%
56
4%
21
3%
7
3%
48
4%
46
3%
5
5%
ANY DON'T TRUST/ FIXED/ FAKE/ BIASED
25
2%
5
2%
4
2%
3
2%
1
1%
25
2%
8
1%
4
1%
21
2%
20
1%
3
3%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 25
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 28
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T5 Can you tell me if you have any concerns about what is on TV?
Base : Those with any TVs
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1770
258
531
255
276
1770
859
300
Effective Weighted Sample
1260
204
421
227
195
1260
580
Total
1527
233
268
139
129
1527
584
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1470
1668
99
251
1058
1172
83
240
1322
1401
91
No, do not have any concerns
939
61%
114
49%
122
45%
63
46%
58
45%
939
61%
abcd
336
58%
138
58%
825
62%
858
61%
**
**
Too many repeats
170
11%
40
17%
e
45
17%
e
23
17%
e
22
17%
e
170
11%
87
15%
39
16%
h
136
10%
160
11%
**
**
Violence (in general)
140
9%
36
15%
e
51
19%
e
27
19%
e
24
18%
e
140
9%
67
11%
28
12%
118
9%
126
9%
**
**
Bad language (spoken or song lyrics)
138
9%
28
12%
51
19%
ae
25
18%
e
26
20%
ae
138
9%
72
12%
32
13%
h
111
8%
123
9%
**
**
Poor quality programmes
130
9%
28
12%
32
12%
e
15
11%
16
13%
e
130
9%
56
10%
27
11%
103
8%
124
9%
**
**
Too many reality TV programmes
106
7%
24
10%
24
9%
12
9%
12
9%
106
7%
42
7%
22
9%
84
6%
99
7%
**
**
Sex/ nakedness (in general)
104
7%
20
9%
28
10%
e
11
8%
16
13%
e
104
7%
50
9%
22
9%
89
7%
88
6%
**
**
Too many/ too long advertising breaks
96
6%
16
7%
21
8%
11
8%
10
8%
96
6%
41
7%
17
7%
83
6%
86
6%
**
**
Lack of originality/ programmes are too similar
91
6%
16
7%
24
9%
e
12
8%
13
10%
e
91
6%
38
7%
13
5%
80
6%
85
6%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 26
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 28
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T5 Can you tell me if you have any concerns about what is on TV?
Base : Those with any TVs
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1770
258
531
255
276
1770
859
300
Effective Weighted Sample
1260
204
421
227
195
1260
580
Total
1527
233
268
139
129
1527
584
Significance Level: 95%
Inappropriate programmes shown before the
watershed
EMG
WHITE
i
NON-WHITE
~j
1470
1668
99
251
1058
1172
83
240
1322
1401
91
70
5%
12
5%
d
13
5%
d
11
8%
de
3
2%
70
5%
24
4%
15
6%
59
4%
64
5%
**
**
People behaving badly
57
4%
7
3%
13
5%
6
5%
6
5%
57
4%
24
4%
10
4%
50
4%
49
3%
**
**
Bad taste/ shock tactics
51
3%
9
4%
16
6%
e
11
8%
ae
5
4%
51
3%
21
4%
15
6%
h
38
3%
50
4%
**
**
Too many programmes with celebrities
43
3%
7
3%
7
3%
4
3%
3
2%
43
3%
12
2%
2
1%
42
3%
g
37
3%
**
**
Drug use/ drug references
40
3%
7
3%
7
3%
4
3%
3
2%
40
3%
14
2%
6
3%
36
3%
34
2%
**
**
Irritating/ annoying sponsorship messages
32
2%
6
3%
4
2%
2
1%
2
2%
32
2%
12
2%
5
2%
27
2%
28
2%
**
**
Too many American programmes
30
2%
5
2%
6
2%
3
2%
3
2%
30
2%
6
1%
5
2%
24
2%
27
2%
**
**
Too much sport
25
2%
3
1%
11
4%
ae
6
4%
e
5
4%
e
25
2%
16
3%
3
1%
22
2%
24
2%
**
**
16
1%
1
*%
3
1%
2
1%
1
1%
16
1%
5
1%
4
2%
14
1%
16
1%
**
**
Sexual orientation - Discriminatory treatment or
portrayal of people based on sexual orientation
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 27
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 28
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T5 Can you tell me if you have any concerns about what is on TV?
Base : Those with any TVs
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1770
258
531
255
276
1770
859
300
Effective Weighted Sample
1260
204
421
227
195
1260
580
Total
1527
233
268
139
129
1527
584
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1470
1668
99
251
1058
1172
83
240
1322
1401
91
Phone-in competitions that are fixed/ faked
15
1%
4
2%
3
1%
2
2%
1
1%
15
1%
8
1%
3
1%
13
1%
12
1%
**
**
Not enough programmes for my age group
15
1%
1
*%
7
3%
ae
3
2%
ae
4
3%
ae
15
1%
11
2%
3
1%
12
1%
10
1%
**
**
Intrusive/ confrontational
13
1%
3
1%
1
*%
1
1%
1
*%
13
1%
4
1%
1
1%
12
1%
11
1%
**
**
13
1%
2
1%
3
1%
2
1%
1
1%
13
1%
3
*%
-%
13
1%
10
1%
**
**
11
1%
3
1%
2
1%
1
*%
1
1%
11
1%
2
*%
2
1%
8
1%
10
1%
**
**
10
1%
*
*%
1
*%
1
*%
-%
10
1%
1
*%
1
*%
9
1%
7
*%
**
**
9
1%
-%
1
*%
*
*%
*
*%
9
1%
2
*%
1
*%
9
1%
8
1%
**
**
Commercial messages appearing in programme
content/ excessive merchandising/ marketing to
children within a television programme
Don't trust the broadcasters/ broadcasters not
respecting audiences
Race - Discriminatory treatment or portrayal of
people based on race
Religion - Discriminatory treatment or portrayal of
people based on religion
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 28
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 28
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T5 Can you tell me if you have any concerns about what is on TV?
Base : Those with any TVs
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1770
258
531
255
276
1770
859
300
Effective Weighted Sample
1260
204
421
227
195
1260
580
Total
1527
233
268
139
129
1527
584
Significance Level: 95%
Age - Discriminatory treatment or portrayal of
people based on age
EMG
WHITE
i
NON-WHITE
~j
1470
1668
99
251
1058
1172
83
240
1322
1401
91
8
1%
3
1%
1
*%
-%
1
*%
8
1%
1
*%
3
1%
6
*%
8
1%
**
**
8
1%
2
1%
1
*%
1
1%
-%
8
1%
2
*%
-%
8
1%
4
*%
**
**
7
*%
-%
1
*%
*
*%
*
*%
7
*%
1
*%
1
*%
6
*%
6
*%
**
**
6
*%
*
*%
1
*%
1
1%
-%
6
*%
2
*%
1
*%
6
*%
6
*%
**
**
Watershed is too early
4
*%
-%
*
*%
-%
*
*%
4
*%
*
*%
-%
4
*%
4
*%
**
**
Product placement
4
*%
*
*%
1
1%
*
*%
1
1%
4
*%
1
*%
-%
4
*%
3
*%
**
**
4
*%
-%
1
*%
1
*%
-%
4
*%
1
*%
1
*%
3
*%
3
*%
**
**
Cost of TV licence
3
*%
-%
1
*%
1
*%
-%
3
*%
1
*%
-%
3
*%
2
*%
**
**
Too many cookery programmes
2
*%
-%
2
1%
e
1
1%
e
1
*%
2
*%
2
*%
*
*%
2
*%
2
*%
**
**
Not enough racial diversity
Disability - Discriminatory treatment or portrayal of
people based on disability
Gender - Discriminatory treatment or portrayal of
people based on gender (e.g. sexism)
Beliefs other than religion - Discriminatory treatment
or portrayal of people based on beliefs other than
religion
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 29
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 28
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T5 Can you tell me if you have any concerns about what is on TV?
Base : Those with any TVs
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1770
258
531
255
276
1770
859
300
Effective Weighted Sample
1260
204
421
227
195
1260
580
Total
1527
233
268
139
129
1527
584
Significance Level: 95%
Programmes cancelled by the broadcasters to save
money
EMG
WHITE
i
NON-WHITE
~j
1470
1668
99
251
1058
1172
83
240
1322
1401
91
2
*%
*
*%
*
*%
*
*%
-%
2
*%
*
*%
-%
2
*%
2
*%
**
**
Children's programmes content
2
*%
-%
-%
-%
-%
2
*%
-%
-%
2
*%
2
*%
**
**
Adverts are too loud
2
*%
-%
-%
-%
-%
2
*%
-%
1
*%
1
*%
2
*%
**
**
Advertising to children
1
*%
-%
-%
-%
-%
1
*%
-%
-%
1
*%
1
*%
**
**
Gambling programmes
*
*%
-%
-%
-%
-%
*
*%
-%
-%
*
*%
*
*%
**
**
Other
60
4%
9
4%
18
7%
e
6
4%
12
10%
ace
60
4%
24
4%
9
4%
53
4%
59
4%
**
**
Don't know
20
1%
2
1%
3
1%
1
1%
2
1%
20
1%
4
1%
4
2%
16
1%
20
1%
**
**
ANY CONCERNS
568
37%
117
50%
e
143
54%
e
74
53%
e
69
54%
e
568
37%
244
42%
98
41%
482
36%
523
37%
**
**
ANY QUALITY OF CONTENT/ REPEATS
334
22%
73
31%
e
84
32%
e
43
31%
e
42
32%
e
334
22%
151
26%
70
29%
h
270
20%
312
22%
**
**
ANY OFFENSIVE CONTENT
283
19%
59
25%
e
84
31%
e
47
34%
ae
37
29%
e
283
19%
128
22%
55
23%
238
18%
252
18%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 30
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 28
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T5 Can you tell me if you have any concerns about what is on TV?
Base : Those with any TVs
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1770
258
531
255
276
1770
859
300
Effective Weighted Sample
1260
204
421
227
195
1260
580
Total
1527
233
268
139
129
1527
584
Significance Level: 95%
ANY ADVERTISING/ SPONSORSHIP
EMG
WHITE
i
NON-WHITE
~j
1470
1668
99
251
1058
1172
83
240
1322
1401
91
107
7%
18
8%
22
8%
11
8%
11
8%
107
7%
46
8%
18
8%
92
7%
96
7%
**
**
ANY DIVERSITY OF CONTENT
56
4%
5
2%
14
5%
9
6%
ae
5
4%
56
4%
21
4%
7
3%
48
4%
46
3%
**
**
ANY DON'T TRUST/ FIXED/ FAKE/ BIASED
25
2%
5
2%
4
2%
3
2%
1
1%
25
2%
8
1%
4
1%
21
2%
20
1%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 31
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 29
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T6 As far as you know, are TV programmes regulated? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Yes
1299
84%
218
92%
bcde
212
78%
116
83%
d
96
74%
1299
84%
bd
91
6%
3
1%
20
7%
a
11
8%
a
9
7%
a
164
11%
15
7%
39
14%
ae
14
10%
25
20%
ace
Significance Level: 95%
No
Don't know
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
465
78%
198
82%
1129
84%
1198
84%
j
68
71%
91
6%
a
42
7%
18
7%
75
6%
79
6%
11
12%
i
164
11%
a
87
15%
27
11%
142
11%
147
10%
17
18%
i
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 32
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 30
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T7A AGREEMENT WITH STATEMENTS - TV viewers must be protected from seeing inappropriate or offensive programmes
Base : Those with any TVs
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1770
258
531
255
276
1770
859
300
Effective Weighted Sample
1260
204
421
227
195
1260
580
Total
1527
233
268
139
129
1527
584
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1470
1668
99
251
1058
1172
83
240
1322
1401
91
Strongly disagree
70
5%
18
8%
bcde
6
2%
4
3%
2
2%
70
5%
bd
21
4%
11
4%
61
5%
69
5%
**
**
Slightly disagree
118
8%
16
7%
11
4%
6
4%
5
4%
118
8%
bcd
35
6%
17
7%
102
8%
112
8%
**
**
TOTAL DISAGREE
188
12%
35
15%
bcd
18
7%
10
7%
8
6%
188
12%
bcd
57
10%
27
11%
162
12%
181
13%
**
**
Neither/ nor
179
12%
29
13%
c
23
8%
9
7%
13
10%
179
12%
bc
60
10%
25
11%
157
12%
169
12%
**
**
Slightly agree
341
22%
53
23%
48
18%
27
19%
21
16%
341
22%
bd
115
20%
51
21%
292
22%
309
22%
**
**
Strongly agree
801
52%
113
49%
176
66%
ae
93
67%
ae
84
65%
ae
801
52%
347
59%
136
57%
694
52%
727
52%
**
**
TOTAL AGREE
1142
75%
167
71%
224
84%
ae
119
86%
ae
105
81%
ae
1142
75%
462
79%
186
78%
986
75%
1036
74%
**
**
17
1%
3
1%
3
1%
-%
3
2%
c
17
1%
5
1%
1
*%
17
1%
16
1%
**
**
196
13%
32
14%
c
26
10%
9
7%
16
13%
c
196
13%
bc
65
11%
26
11%
174
13%
184
13%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 33
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 31
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T7B AGREEMENT WITH STATEMENTS - When I watch TV news I tend to trust what I see
Base : Those with any TVs
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1770
258
531
255
276
1770
859
300
Effective Weighted Sample
1260
204
421
227
195
1260
580
Total
1527
233
268
139
129
1527
584
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1470
1668
99
251
1058
1172
83
240
1322
1401
91
Strongly disagree
118
8%
24
10%
22
8%
13
9%
9
7%
118
8%
54
9%
25
10%
h
93
7%
115
8%
**
**
Slightly disagree
306
20%
62
26%
bcde
40
15%
21
15%
19
15%
306
20%
bd
99
17%
39
16%
271
20%
274
20%
**
**
TOTAL DISAGREE
424
28%
86
37%
bcde
62
23%
34
24%
28
22%
424
28%
bd
154
26%
64
27%
363
27%
390
28%
**
**
Neither/ nor
244
16%
27
12%
37
14%
22
16%
15
12%
244
16%
77
13%
35
15%
217
16%
213
15%
**
**
Slightly agree
485
32%
73
31%
91
34%
47
34%
44
34%
485
32%
186
32%
68
28%
425
32%
452
32%
**
**
Strongly agree
340
22%
46
20%
75
28%
ae
35
25%
41
32%
ae
340
22%
155
27%
67
28%
h
288
22%
314
22%
**
**
TOTAL AGREE
825
54%
119
51%
166
62%
ae
81
59%
85
66%
ae
825
54%
341
58%
135
56%
713
54%
767
55%
**
**
Don't know
15
1%
1
1%
2
1%
1
1%
1
1%
15
1%
7
1%
3
1%
13
1%
14
1%
**
**
Not applicable
19
1%
*
*%
1
*%
1
1%
-%
19
1%
6
1%
3
1%
17
1%
19
1%
**
**
259
17%
28
12%
38
14%
23
16%
16
12%
259
17%
d
83
14%
38
16%
229
17%
226
16%
**
**
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 34
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 32
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T7B AGREEMENT WITH STATEMENTS - When I watch TV news I tend to trust what I see
Base : Those with any TVs - excluding those that do not watch TV news programmes
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1754
257
530
254
276
1754
852
296
Effective Weighted Sample
1247
203
420
226
195
1247
575
Total
1508
233
267
138
129
1508
578
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1458
1652
99
248
1047
1159
83
237
1305
1382
91
Strongly disagree
118
8%
24
10%
22
8%
13
9%
9
7%
118
8%
54
9%
25
11%
h
93
7%
115
8%
**
**
Slightly disagree
306
20%
62
26%
bcde
40
15%
21
15%
19
15%
306
20%
bd
99
17%
39
16%
271
21%
274
20%
**
**
TOTAL DISAGREE
424
28%
86
37%
bcde
62
23%
34
25%
28
22%
424
28%
bd
154
27%
64
27%
363
28%
390
28%
**
**
Neither/ nor
244
16%
27
12%
37
14%
22
16%
15
12%
244
16%
77
13%
35
15%
217
17%
213
15%
**
**
Slightly agree
485
32%
73
31%
91
34%
47
34%
44
34%
485
32%
186
32%
68
29%
425
33%
452
33%
**
**
Strongly agree
340
23%
46
20%
75
28%
ae
35
25%
41
32%
ae
340
23%
155
27%
67
28%
h
288
22%
314
23%
**
**
TOTAL AGREE
825
55%
119
51%
166
62%
ae
81
59%
85
66%
ae
825
55%
341
59%
135
57%
713
55%
767
55%
**
**
15
1%
1
1%
2
1%
1
1%
1
1%
15
1%
7
1%
3
1%
13
1%
14
1%
**
**
259
17%
28
12%
38
14%
23
16%
16
12%
259
17%
ad
83
14%
38
16%
229
18%
226
16%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 35
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 33
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
T7C AGREEMENT WITH STATEMENTS - As long as TV provides good programmes it doesn't really matter who owns the channels or how they're funded
Base : Those with any TVs
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1770
258
531
255
276
1770
859
300
Effective Weighted Sample
1260
204
421
227
195
1260
580
Total
1527
233
268
139
129
1527
584
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1470
1668
99
251
1058
1172
83
240
1322
1401
91
Strongly disagree
183
12%
35
15%
d
29
11%
17
12%
12
10%
183
12%
58
10%
29
12%
156
12%
163
12%
**
**
Slightly disagree
214
14%
27
12%
33
12%
16
11%
17
13%
214
14%
71
12%
22
9%
193
15%
g
197
14%
**
**
TOTAL DISAGREE
397
26%
63
27%
62
23%
32
23%
29
23%
397
26%
129
22%
51
21%
349
26%
360
26%
**
**
Neither/ nor
215
14%
26
11%
36
14%
17
13%
19
15%
215
14%
80
14%
31
13%
187
14%
199
14%
**
**
Slightly agree
428
28%
68
29%
67
25%
35
26%
31
24%
428
28%
158
27%
56
23%
382
29%
g
393
28%
**
**
Strongly agree
455
30%
75
32%
91
34%
51
37%
e
40
31%
455
30%
198
34%
94
39%
h
378
29%
421
30%
**
**
TOTAL AGREE
884
58%
143
61%
158
59%
86
62%
72
56%
884
58%
356
61%
150
62%
760
57%
814
58%
**
**
31
2%
1
1%
11
4%
ae
2
2%
9
7%
ace
31
2%
20
3%
8
3%
26
2%
28
2%
**
**
246
16%
28
12%
48
18%
a
20
14%
28
22%
ace
246
16%
100
17%
39
16%
213
16%
227
16%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 36
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 34
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R1 Do you ever listen to radio at home, in any way? IF NECESSARY - This may be using a traditional or DAB radio, through your digital TV service, over the internet, listening to podcasts, or any other way of listening to radio at home.
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Yes
1096
71%
174
74%
202
75%
107
76%
96
74%
1096
71%
411
69%
161
66%
No
454
29%
63
26%
69
25%
34
24%
35
26%
454
29%
181
31%
4
*%
-%
-%
-%
-%
4
*%
2
*%
Significance Level: 95%
Don't know
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
958
71%
1017
71%
j
56
58%
82
34%
385
29%
402
28%
41
42%
i
-%
4
*%
4
*%
-%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 37
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 35
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R1A Do you ever listen to radio elsewhere, in any way? For example in the car, at work, at a friend's house, whilst travelling...
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Yes
1118
72%
170
72%
bcd
140
52%
d
89
63%
bd
51
39%
1118
72%
bcd
No
431
28%
67
28%
131
48%
ace
51
36%
ae
80
61%
abce
5
*%
-%
*
*%
*
*%
*
*%
Significance Level: 95%
Don't know
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
321
54%
134
55%
1008
75%
g
1037
73%
j
55
57%
431
28%
271
46%
108
45%
h
334
25%
382
27%
42
43%
i
5
*%
2
*%
-%
5
*%
5
*%
-%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 38
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 36
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF RADIO LISTENING BY LOCATION
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
LISTENS TO RADIO AT HOME ONLY
183
12%
23
10%
80
30%
ace
31
22%
ae
49
37%
abce
183
12%
133
22%
54
22%
h
136
10%
172
12%
9
9%
LISTENS TO RADIO ELSEWHERE ONLY
205
13%
19
8%
d
17
6%
d
14
10%
d
4
3%
205
13%
abd
43
7%
28
11%
187
14%
192
13%
8
8%
LISTENS TO RADIO AT HOME AND ELSEWHERE
913
59%
151
64%
bcd
122
45%
d
75
54%
bd
47
36%
913
59%
bd
278
47%
107
44%
821
61%
g
845
59%
j
47
48%
253
16%
44
19%
51
19%
20
14%
31
24%
ce
253
16%
140
24%
54
22%
h
202
15%
214
15%
33
34%
i
DOES NOT LISTEN TO RADIO AT HOME OR
ELSEWHERE
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 39
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 37
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R2 How would you say BBC radio stations are mainly funded?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
980
63%
174
73%
bde
176
65%
97
69%
80
61%
980
63%
356
60%
150
62%
844
63%
909
64%
j
52
54%
Advertising
59
4%
8
4%
5
2%
3
2%
2
2%
59
4%
b
18
3%
13
6%
51
4%
52
4%
5
5%
By the government
52
3%
10
4%
10
4%
6
4%
4
3%
52
3%
19
3%
3
1%
50
4%
g
42
3%
5
5%
Programme sponsorship
10
1%
2
1%
3
1%
1
1%
2
2%
10
1%
3
1%
2
1%
8
1%
10
1%
-%
2
*%
-%
-%
-%
-%
2
*%
2
*%
-%
2
*%
2
*%
-%
14
1%
1
1%
3
1%
1
1%
2
1%
14
1%
4
1%
4
2%
11
1%
14
1%
-%
436
28%
42
18%
74
27%
a
33
23%
41
31%
ac
436
28%
a
192
32%
70
29%
380
28%
394
28%
35
36%
Significance Level: 95%
Licence fee/ by the public
Programme sales to other countries
Other
Don't know
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 40
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 38
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R3 How would you say the other main radio stations are mainly funded?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
967
62%
161
68%
bd
155
57%
87
62%
d
68
52%
967
62%
bd
322
54%
147
61%
835
62%
900
63%
j
49
51%
Licence fee/ by the public
74
5%
12
5%
12
4%
6
4%
6
5%
74
5%
31
5%
8
3%
63
5%
65
5%
5
5%
By the government
49
3%
5
2%
7
2%
3
2%
3
2%
49
3%
14
2%
8
3%
45
3%
41
3%
5
5%
Programme sponsorship
34
2%
8
4%
8
3%
5
3%
4
3%
34
2%
14
2%
6
2%
28
2%
28
2%
3
3%
Programme sales to other countries
1
*%
-%
-%
-%
-%
1
*%
-%
-%
1
*%
1
*%
-%
Magazine/ book/ video/ DVD sales
1
*%
-%
1
*%
-%
1
1%
e
1
*%
1
*%
-%
1
*%
1
*%
-%
Other
9
1%
1
*%
*
*%
-%
*
*%
9
1%
*
*%
1
*%
8
1%
9
1%
-%
420
27%
50
21%
88
32%
ae
39
28%
49
37%
ace
420
27%
a
211
36%
72
30%
365
27%
378
27%
35
36%
i
Significance Level: 95%
Advertising
Don't know
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 41
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 39
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R4 Can you tell me if you have any concerns about what is on radio?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
No, do not have any concerns
1407
91%
211
89%
240
88%
124
88%
116
89%
1407
91%
Bad language (spoken or song lyrics)
32
2%
7
3%
4
1%
3
2%
1
1%
Too many advertising breaks
17
1%
3
1%
1
*%
1
1%
Drug references
14
1%
-%
2
1%
Irritating/ annoying sponsorship messages
10
1%
2
1%
Lack of originality/ programmes are too similar
10
1%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
536
90%
215
88%
1221
91%
1294
91%
85
88%
32
2%
12
2%
4
2%
28
2%
25
2%
3
3%
*
*%
17
1%
6
1%
4
2%
14
1%
16
1%
1
1%
1
*%
2
1%
14
1%
6
1%
1
*%
13
1%
9
1%
3
3%
i
1
*%
1
*%
-%
10
1%
5
1%
4
2%
h
5
*%
9
1%
1
1%
2
1%
1
*%
-%
1
1%
10
1%
1
*%
1
1%
8
1%
7
1%
1
1%
9
1%
4
2%
c
1
*%
-%
1
1%
9
1%
1
*%
2
1%
9
1%
9
1%
-%
9
1%
1
*%
*
*%
-%
*
*%
9
1%
3
1%
*
*%
9
1%
9
1%
-%
Poor quality programmes
7
*%
3
1%
3
1%
1
1%
2
2%
e
7
*%
4
1%
*
*%
7
1%
7
1%
-%
Intrusive/ confrontational
7
*%
1
*%
1
*%
-%
1
1%
7
*%
2
*%
-%
7
1%
7
*%
-%
Significance Level: 95%
Bad taste/ shock tactics
Don't trust the broadcasters/ broadcasters not
respecting audiences
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 42
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 39
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R4 Can you tell me if you have any concerns about what is on radio?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Inappropriate programmes broadcast before the
watershed
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
7
*%
1
*%
*
*%
*
*%
-%
7
*%
5
1%
1
*%
6
*%
6
*%
1
1%
Too many phone-in programmes
6
*%
*
*%
2
1%
2
2%
ade
-%
6
*%
6
1%
1
*%
6
*%
6
*%
-%
Not enough programmes for my age group
4
*%
1
1%
1
1%
*
*%
1
1%
4
*%
2
*%
2
1%
3
*%
3
*%
1
1%
Too much sport
4
*%
-%
1
*%
1
*%
-%
4
*%
1
*%
-%
4
*%
3
*%
1
1%
Phone-in competitions that are fixed/ faked
3
*%
*
*%
1
1%
1
*%
1
1%
3
*%
2
*%
*
*%
3
*%
2
*%
1
1%
Pirate radio stations taking over channels
1
*%
-%
-%
-%
-%
1
*%
-%
-%
1
*%
1
*%
-%
Other
13
1%
1
*%
2
1%
1
1%
2
1%
13
1%
6
1%
4
2%
11
1%
13
1%
-%
Don't know
48
3%
5
2%
16
6%
ae
9
7%
ae
7
5%
48
3%
20
3%
12
5%
39
3%
42
3%
5
5%
ANY CONCERNS
99
6%
21
9%
15
6%
8
5%
8
6%
99
6%
38
6%
16
7%
86
6%
87
6%
6
7%
OFFENSIVE CONTENT
55
4%
11
5%
7
3%
4
3%
4
3%
55
4%
20
3%
7
3%
48
4%
44
3%
6
6%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 43
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 39
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R4 Can you tell me if you have any concerns about what is on radio?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
QUALITY OF CONTENT/REPEATS
27
2%
6
2%
8
3%
4
3%
4
3%
27
2%
14
2%
3
1%
24
2%
23
2%
2
2%
ADVERTISING/ SPONSORSHIP
25
2%
4
2%
d
2
1%
1
1%
*
*%
25
2%
d
11
2%
7
3%
18
1%
23
2%
1
1%
DON'T TRUST/ FIXED/ FAKED/ BIASED
12
1%
1
*%
2
1%
1
*%
1
1%
12
1%
5
1%
*
*%
12
1%
10
1%
1
1%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 44
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 40
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R4 Can you tell me if you have any concerns about what is on radio?
Base : Those who listen to radio at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1285
195
412
199
213
1285
632
207
1078
913
151
325
177
149
913
429
173
1096
174
202
107
96
1096
411
161
996
91%
155
89%
183
90%
96
91%
86
90%
996
91%
378
92%
141
88%
873
91%
926
91%
**
**
Bad language (spoken or song lyrics)
23
2%
3
2%
4
2%
3
2%
1
1%
23
2%
7
2%
4
2%
19
2%
17
2%
**
**
Too many advertising breaks
14
1%
3
2%
*
*%
*
*%
-%
14
1%
5
1%
2
1%
13
1%
14
1%
**
**
Bad taste/ shock tactics
9
1%
4
2%
c
1
1%
-%
1
1%
9
1%
1
*%
2
1%
9
1%
9
1%
**
**
Irritating/ annoying sponsorship messages
9
1%
2
1%
1
*%
1
1%
-%
9
1%
5
1%
4
2%
h
4
*%
9
1%
**
**
Drug references
9
1%
-%
2
1%
1
1%
2
2%
9
1%
2
1%
1
1%
8
1%
5
1%
**
**
Lack of originality/ programmes are too similar
9
1%
2
1%
1
1%
-%
1
1%
9
1%
1
*%
1
1%
7
1%
7
1%
**
**
7
1%
1
*%
*
*%
-%
*
*%
7
1%
2
1%
*
*%
7
1%
7
1%
**
**
Poor quality programmes
6
1%
2
1%
3
2%
e
1
1%
2
2%
e
6
1%
3
1%
*
*%
6
1%
6
1%
**
**
Intrusive/ confrontational
5
1%
1
1%
1
*%
-%
1
1%
5
1%
1
*%
-%
5
1%
5
1%
**
**
Significance Level: 95%
Unweighted total
Effective Weighted Sample
Total
No, do not have any concerns
Don't trust the broadcasters/ broadcasters not
respecting audiences
WHITE
i
NON-WHITE
~j
1220
61
774
859
50
958
1017
56
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 45
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 40
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R4 Can you tell me if you have any concerns about what is on radio?
Base : Those who listen to radio at home
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1285
195
412
199
213
1285
632
207
1078
913
151
325
177
149
913
429
173
1096
174
202
107
96
1096
411
161
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1220
61
774
859
50
958
1017
56
Too much sport
4
*%
-%
1
*%
1
1%
-%
4
*%
1
*%
-%
4
*%
3
*%
**
**
Too many phone-in programmes
4
*%
*
*%
2
1%
2
2%
de
-%
4
*%
5
1%
1
*%
4
*%
4
*%
**
**
Phone-in competitions that are fixed/ faked
3
*%
*
*%
1
1%
1
1%
1
1%
3
*%
2
*%
*
*%
3
*%
2
*%
**
**
Not enough programmes for my age group
3
*%
1
1%
1
1%
-%
1
1%
3
*%
2
*%
1
*%
2
*%
3
*%
**
**
3
*%
1
1%
-%
-%
-%
3
*%
2
*%
-%
3
*%
3
*%
**
**
1
*%
-%
-%
-%
-%
1
*%
-%
-%
1
*%
1
*%
**
**
Other
13
1%
1
1%
2
1%
1
1%
1
1%
13
1%
5
1%
3
2%
11
1%
13
1%
**
**
Don't know
21
2%
2
1%
6
3%
3
3%
3
3%
21
2%
6
1%
7
4%
h
16
2%
19
2%
**
**
ANY CONCERNS
79
7%
17
10%
14
7%
7
7%
7
7%
79
7%
27
7%
13
8%
69
7%
72
7%
**
**
OFFENSIVE CONTENT
39
4%
7
4%
7
3%
3
3%
4
4%
39
4%
10
2%
6
4%
33
3%
32
3%
**
**
Inappropriate programmes broadcast before the
watershed
Pirate radio stations taking over channels
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 46
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 40
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R4 Can you tell me if you have any concerns about what is on radio?
Base : Those who listen to radio at home
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1285
195
412
199
213
1285
632
207
1078
913
151
325
177
149
913
429
173
1096
174
202
107
96
1096
411
161
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1220
61
774
859
50
958
1017
56
QUALITY OF CONTENT/REPEATS
22
2%
5
3%
7
4%
4
4%
4
4%
22
2%
10
3%
2
1%
20
2%
20
2%
**
**
ADVERTISING/ SPONSORSHIP
21
2%
4
2%
bd
1
*%
1
1%
-%
21
2%
bd
10
2%
5
3%
16
2%
21
2%
**
**
DON'T TRUST/ FIXED/ FAKED/ BIASED
10
1%
1
*%
2
1%
1
1%
1
1%
10
1%
4
1%
*
*%
10
1%
9
1%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 47
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 41
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R5 As far as you know, is radio regulated in terms of what can be broadcast? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Yes
1137
73%
185
78%
bd
178
66%
d
103
74%
bd
74
57%
1137
73%
bd
389
66%
166
68%
No
101
7%
11
5%
23
9%
12
9%
11
9%
101
7%
44
7%
Don't know
316
20%
41
17%
70
26%
ace
25
18%
45
34%
abce
316
20%
161
27%
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
996
74%
g
1057
74%
j
52
54%
21
9%
83
6%
89
6%
11
11%
56
23%
268
20%
278
20%
34
35%
i
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 48
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 42
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R6A AGREEMENT WITH STATEMENTS - Radio listeners must be protected from hearing inappropriate or offensive content
Base : Those who listen to radio at home
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1285
195
412
199
213
1285
632
207
1078
913
151
325
177
149
913
429
173
1096
174
202
107
96
1096
411
161
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1220
61
774
859
50
958
1017
56
Strongly disagree
51
5%
13
8%
bcd
5
3%
3
2%
3
3%
51
5%
16
4%
8
5%
44
5%
49
5%
**
**
Slightly disagree
82
8%
16
9%
bc
8
4%
3
3%
4
4%
82
8%
bc
28
7%
8
5%
74
8%
78
8%
**
**
TOTAL DISAGREE
133
12%
29
17%
bcd
13
6%
6
6%
7
7%
133
12%
bcd
44
11%
16
10%
117
12%
127
13%
**
**
Neither/ nor
115
11%
17
10%
20
10%
12
12%
7
8%
115
11%
38
9%
13
8%
104
11%
110
11%
**
**
Slightly agree
264
24%
43
25%
d
40
20%
25
23%
d
15
16%
264
24%
d
85
21%
32
20%
235
25%
248
24%
**
**
Strongly agree
562
51%
81
46%
126
62%
ae
63
59%
ae
63
66%
ae
562
51%
237
58%
97
60%
h
483
50%
516
51%
**
**
TOTAL AGREE
827
75%
124
71%
166
82%
ae
88
82%
ae
78
82%
ae
827
75%
322
78%
129
80%
718
75%
764
75%
**
**
20
2%
4
2%
4
2%
1
1%
3
3%
c
20
2%
6
1%
3
2%
19
2%
16
2%
**
**
135
12%
21
12%
24
12%
13
12%
11
11%
135
12%
44
11%
16
10%
122
13%
126
12%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 49
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 43
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R6B AGREEMENT WITH STATEMENTS - When I listen to radio news I tend to trust what I hear
Base : Those who listen to radio at home
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1285
195
412
199
213
1285
632
207
1078
913
151
325
177
149
913
429
173
1096
174
202
107
96
1096
411
161
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1220
61
774
859
50
958
1017
56
Strongly disagree
65
6%
14
8%
d
9
5%
7
6%
3
3%
65
6%
22
5%
14
8%
51
5%
61
6%
**
**
Slightly disagree
123
11%
19
11%
20
10%
13
12%
7
7%
123
11%
46
11%
18
11%
108
11%
112
11%
**
**
TOTAL DISAGREE
188
17%
33
19%
d
29
14%
19
18%
d
10
10%
188
17%
d
68
17%
32
20%
159
17%
172
17%
**
**
Neither/ nor
169
15%
22
12%
19
9%
12
11%
7
8%
169
15%
bd
43
10%
19
12%
156
16%
153
15%
**
**
Slightly agree
423
39%
72
41%
82
40%
43
40%
38
40%
423
39%
159
39%
55
34%
372
39%
397
39%
**
**
Strongly agree
296
27%
48
27%
68
34%
e
31
29%
37
38%
ae
296
27%
130
32%
52
32%
253
26%
278
27%
**
**
TOTAL AGREE
720
66%
120
69%
150
74%
e
74
70%
75
79%
ace
720
66%
289
70%
107
66%
626
65%
675
66%
**
**
7
1%
-%
2
1%
*
*%
2
2%
7
1%
3
1%
1
1%
7
1%
5
1%
**
**
12
1%
-%
3
1%
1
1%
2
2%
12
1%
8
2%
2
1%
10
1%
12
1%
**
**
176
16%
22
12%
21
10%
12
11%
9
9%
176
16%
bd
46
11%
20
13%
163
17%
158
16%
**
**
Don't know
Not applicable
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 50
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 44
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R6B AGREEMENT WITH STATEMENTS - When I listen to radio news I tend to trust what I hear
Base : Those who listen to radio at home - excluding those that do not listen to radio news programmes
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1271
195
406
198
208
1271
621
203
1068
903
151
321
176
146
903
422
171
1084
174
200
106
94
1084
403
159
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1206
61
766
848
50
948
1005
56
Strongly disagree
65
6%
14
8%
d
9
5%
7
6%
3
3%
65
6%
22
5%
14
9%
51
5%
61
6%
**
**
Slightly disagree
123
11%
19
11%
20
10%
13
12%
7
8%
123
11%
46
12%
18
11%
108
11%
112
11%
**
**
TOTAL DISAGREE
188
17%
33
19%
d
29
15%
19
18%
d
10
10%
188
17%
d
68
17%
32
20%
159
17%
172
17%
**
**
Neither/ nor
169
16%
22
12%
19
9%
12
11%
7
8%
169
16%
bd
43
11%
19
12%
156
16%
153
15%
**
**
Slightly agree
423
39%
72
41%
82
41%
43
41%
38
41%
423
39%
159
40%
55
34%
372
39%
397
39%
**
**
Strongly agree
296
27%
48
27%
68
34%
e
31
30%
37
39%
ace
296
27%
130
32%
52
33%
253
27%
278
28%
**
**
TOTAL AGREE
720
66%
120
69%
150
75%
e
74
70%
75
80%
ace
720
66%
289
72%
107
67%
626
66%
675
67%
**
**
7
1%
-%
2
1%
*
*%
2
2%
7
1%
3
1%
1
1%
7
1%
5
1%
**
**
176
16%
22
12%
21
11%
12
11%
9
10%
176
16%
bd
46
11%
20
13%
163
17%
158
16%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 51
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 45
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
R6C AGREEMENT WITH STATEMENTS - As long as radio provides good programmes it doesn't really matter who owns the stations or how they're funded
Base : Those who listen to radio at home
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1285
195
412
199
213
1285
632
207
1078
913
151
325
177
149
913
429
173
1096
174
202
107
96
1096
411
161
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1220
61
774
859
50
958
1017
56
Strongly disagree
144
13%
28
16%
24
12%
13
12%
12
12%
144
13%
45
11%
27
17%
117
12%
127
12%
**
**
Slightly disagree
145
13%
28
16%
d
21
11%
12
12%
9
9%
145
13%
41
10%
13
8%
134
14%
g
137
13%
**
**
TOTAL DISAGREE
289
26%
56
32%
bd
46
23%
25
24%
21
22%
289
26%
86
21%
40
25%
251
26%
263
26%
**
**
Neither/ nor
149
14%
17
10%
24
12%
13
12%
11
11%
149
14%
47
11%
15
9%
135
14%
141
14%
**
**
Slightly agree
293
27%
37
21%
54
27%
31
29%
23
24%
293
27%
119
29%
39
24%
259
27%
273
27%
**
**
Strongly agree
338
31%
58
33%
72
36%
36
34%
36
38%
e
338
31%
147
36%
62
39%
h
288
30%
319
31%
**
**
TOTAL AGREE
630
58%
95
55%
126
62%
66
62%
60
62%
630
58%
266
65%
101
63%
548
57%
591
58%
**
**
28
3%
6
4%
7
3%
2
2%
5
5%
e
28
3%
12
3%
5
3%
24
2%
21
2%
**
**
176
16%
23
13%
31
15%
15
14%
16
16%
176
16%
59
14%
20
13%
159
17%
162
16%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 52
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 46
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN1 Do you or does anyone in your household have access to the internet at home through a computer, laptop or netbook?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Yes - have access and use at home
1143
74%
168
71%
bcd
86
32%
d
66
47%
bd
20
16%
1143
74%
bcd
87
6%
20
8%
29
11%
e
13
9%
e
16
12%
e
1230
79%
188
79%
bcd
115
43%
d
79
56%
bd
318
20%
48
20%
154
57%
ace
7
*%
2
1%
2
1%
Significance Level: 95%
Yes - have access, but don't use at home
INTERNET ACCESS AT HOME THROUGH PC/
LAPTOP/ NETBOOK
No, do not have internet access at home through a
PC/ laptop/ netbook
Don't know
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
296
50%
120
49%
1043
77%
g
1045
73%
68
71%
87
6%
56
9%
22
9%
h
65
5%
77
5%
8
9%
37
28%
1230
79%
bcd
352
59%
142
59%
1108
82%
g
1122
79%
77
79%
62
44%
ae
92
71%
abce
318
20%
241
41%
100
41%
h
233
17%
296
21%
19
20%
*
*%
1
1%
7
*%
2
*%
1
*%
6
*%
5
*%
1
1%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 53
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 47
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN2 Do you have and use any of the items shown on this card to go online? Please bear in mind that certain Apps that you may use on your mobile phone or on your tablet computer may require you to go online
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Mobile phone/ BlackBerry/ smartphone
829
53%
83
35%
bcd
22
8%
d
19
14%
bd
3
2%
829
53%
abcd
188
32%
61
25%
780
58%
g
743
52%
57
59%
Games console or handheld games player
243
16%
14
6%
bcd
1
*%
1
1%
*
*%
243
16%
abcd
49
8%
25
10%
227
17%
g
230
16%
12
12%
A tablet computer (like an iPad)
242
16%
24
10%
bcd
7
3%
6
5%
d
1
1%
242
16%
abcd
28
5%
24
10%
226
17%
g
225
16%
11
11%
189
12%
17
7%
bcd
2
1%
2
1%
1
*%
189
12%
abcd
25
4%
19
8%
175
13%
g
181
13%
j
5
5%
108
7%
14
6%
bd
6
2%
d
6
4%
d
1
*%
108
7%
bd
13
2%
9
4%
101
8%
g
105
7%
2
2%
None of these
656
42%
145
61%
e
240
88%
ace
114
81%
ae
125
96%
abce
656
42%
382
64%
173
71%
h
505
37%
611
43%
38
39%
ANY USE OF ALTERNATIVE DEVICES
898
58%
91
39%
bcd
31
12%
d
26
19%
bd
5
4%
898
58%
abcd
212
36%
70
29%
842
63%
g
812
57%
59
61%
Portable media player (like an iPod Touch or
Archos)
An e-book reader/ e-reader (like a Kindle or Sony
Reader)
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 54
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 47
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN2 Do you have and use any of the items shown on this card to go online? Please bear in mind that certain Apps that you may use on your mobile phone or on your tablet computer may require you to go online
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
ANY USE OF ALTERNATIVE DEVICES - TO
COMPARE WITH 2011 MEASURE (EXCLUDING
E-BOOK READER)
ANY USE OF ALTERNATIVE DEVICES OR PC/
LAPTOP/ NETBOOK
ONLY USE AN E-BOOK READER
ANY USE OF ALTERNATIVE DEVICES OR PC/
LAPTOP/ NETBOOK - TO COMPARE WITH 2011
MEASURE (EXCLUDING E-BOOK READER)
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
888
57%
89
38%
bcd
29
11%
d
25
18%
bd
4
3%
888
57%
abcd
207
35%
69
29%
833
62%
g
803
56%
57
59%
1202
77%
171
72%
bcd
87
32%
d
66
47%
bd
21
16%
1202
77%
bcd
330
56%
122
50%
1100
82%
g
1100
77%
72
75%
4
*%
2
1%
-%
-%
-%
4
*%
2
*%
1
*%
3
*%
4
*%
1
1%
i
1198
77%
169
71%
bcd
87
32%
d
66
47%
bd
21
16%
1198
77%
abcd
329
55%
121
50%
1097
81%
g
1096
77%
71
73%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 55
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 48
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN2 Do you have and use any of the items shown on this card to go online? Please bear in mind that certain Apps that you may use on your mobile phone or on your tablet computer may require you to go online
Base : Those who do not have internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
412
55
231
99
132
412
326
124
Effective Weighted Sample
317
44
216
90
126
317
269
Total
324
49
156
62
94
324
242
Significance Level: 95%
Mobile phone/ BlackBerry/ smartphone
EMG
WHITE
i
NON-WHITE
~j
288
391
20
116
222
299
18
100
239
301
20
35
11%
**
**
*
*%
**
**
*
*%
35
11%
bd
28
12%
*
*%
35
14%
g
33
11%
**
**
A tablet computer (like an iPad)
4
1%
**
**
-%
**
**
-%
4
1%
-%
-%
4
2%
4
1%
**
**
Games console or handheld games player
4
1%
**
**
-%
**
**
-%
4
1%
2
1%
-%
4
1%
4
1%
**
**
3
1%
**
**
-%
**
**
-%
3
1%
3
1%
-%
3
1%
3
1%
**
**
2
1%
**
**
-%
**
**
-%
2
1%
-%
-%
2
1%
2
1%
**
**
282
87%
**
**
155
100%
e
**
**
93
100%
e
282
87%
214
88%
100
100%
h
196
82%
260
86%
**
**
43
13%
**
**
*
*%
**
**
*
*%
43
13%
bd
28
12%
*
*%
43
18%
g
42
14%
**
**
41
13%
**
**
*
*%
**
**
*
*%
41
13%
bd
28
12%
*
*%
41
17%
g
39
13%
**
**
Portable media player (like an iPod Touch or
Archos)
An e-book reader/ e-reader (like a Kindle or Sony
Reader)
None of these
ANY USE OF ALTERNATIVE DEVICES
ANY USE OF ALTERNATIVE DEVICES - TO
COMPARE WITH 2011 MEASURE (EXCLUDING
E-BOOK READER)
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 56
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 48
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN2 Do you have and use any of the items shown on this card to go online? Please bear in mind that certain Apps that you may use on your mobile phone or on your tablet computer may require you to go online
Base : Those who do not have internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
412
55
231
99
132
412
326
124
Effective Weighted Sample
317
44
216
90
126
317
269
Total
324
49
156
62
94
324
242
Significance Level: 95%
ANY USE OF ALTERNATIVE DEVICES OR PC/
LAPTOP/ NETBOOK
ONLY USE AN E-BOOK READER
ANY USE OF ALTERNATIVE DEVICES OR PC/
LAPTOP/ NETBOOK - TO COMPARE WITH 2011
MEASURE (EXCLUDING E-BOOK READER)
EMG
WHITE
i
NON-WHITE
~j
288
391
20
116
222
299
18
100
239
301
20
43
13%
**
**
*
*%
**
**
*
*%
43
13%
bd
28
12%
*
*%
43
18%
g
42
14%
**
**
2
1%
**
**
-%
**
**
-%
2
1%
-%
-%
2
1%
2
1%
**
**
41
13%
**
**
*
*%
**
**
*
*%
41
13%
bd
28
12%
*
*%
41
17%
g
39
13%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 57
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 49
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN2 Do you have and use any of the items shown on this card to go online? Please bear in mind that certain Apps that you may use on your mobile phone or on your tablet computer may require you to go online
Base : Those who do not use the internet at home through a PC/ laptop/ netbook
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
512
76
272
117
155
512
393
151
Effective Weighted Sample
394
61
252
106
146
394
323
Total
411
69
185
75
110
411
298
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
361
483
28
141
279
369
25
123
304
378
28
Mobile phone/ BlackBerry/ smartphone
45
11%
**
**
1
*%
-%
1
1%
45
11%
bcd
31
10%
*
*%
45
15%
g
41
11%
**
**
A tablet computer (like an iPad)
10
2%
**
**
1
*%
1
1%
-%
10
2%
b
1
1%
1
1%
9
3%
9
2%
**
**
6
2%
**
**
-%
-%
-%
6
2%
b
2
1%
-%
6
2%
5
1%
**
**
4
1%
**
**
-%
-%
-%
4
1%
2
1%
1
1%
3
1%
4
1%
**
**
3
1%
**
**
-%
-%
-%
3
1%
3
1%
-%
3
1%
3
1%
**
**
352
86%
**
**
184
99%
e
75
99%
e
109
99%
e
352
86%
264
89%
121
99%
h
247
81%
323
86%
**
**
60
14%
**
**
1
1%
1
1%
1
1%
60
14%
bcd
34
11%
2
1%
57
19%
g
55
14%
**
**
Games console or handheld games player
An e-book reader/ e-reader (like a Kindle or Sony
Reader)
Portable media player (like an iPod Touch or
Archos)
None of these
ANY USE OF ALTERNATIVE DEVICES
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 58
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 49
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN2 Do you have and use any of the items shown on this card to go online? Please bear in mind that certain Apps that you may use on your mobile phone or on your tablet computer may require you to go online
Base : Those who do not use the internet at home through a PC/ laptop/ netbook
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
512
76
272
117
155
512
393
151
Effective Weighted Sample
394
61
252
106
146
394
323
Total
411
69
185
75
110
411
298
Significance Level: 95%
ANY USE OF ALTERNATIVE DEVICES - TO
COMPARE WITH 2011 MEASURE (EXCLUDING
E-BOOK READER)
ANY USE OF ALTERNATIVE DEVICES OR PC/
LAPTOP/ NETBOOK
ONLY USE AN E-BOOK READER
ANY USE OF ALTERNATIVE DEVICES OR PC/
LAPTOP/ NETBOOK - TO COMPARE WITH 2011
MEASURE (EXCLUDING E-BOOK READER)
EMG
WHITE
i
NON-WHITE
~j
361
483
28
141
279
369
25
123
304
378
28
55
13%
**
**
1
1%
1
1%
1
1%
55
13%
bcd
32
11%
1
1%
55
18%
g
51
14%
**
**
60
14%
**
**
1
1%
1
1%
1
1%
60
14%
bcd
34
11%
2
1%
57
19%
g
55
14%
**
**
4
1%
**
**
-%
-%
-%
4
1%
2
1%
1
1%
3
1%
4
1%
**
**
55
13%
**
**
1
1%
1
1%
1
1%
55
13%
bcd
32
11%
1
1%
55
18%
g
51
14%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 59
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 50
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN3 Do you ever go online anywhere other than in your home at all, using any type of device? Where is that?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Anywhere - using a mobile phone/ smartphone
433
28%
30
13%
bcd
5
2%
d
5
3%
d
-%
433
28%
abcd
80
13%
21
8%
416
31%
g
388
27%
32
34%
Your workplace
381
24%
46
19%
bcd
3
1%
2
2%
*
*%
381
24%
bcd
26
4%
23
9%
364
27%
g
340
24%
27
28%
Friend's house
197
13%
13
6%
d
8
3%
d
8
5%
d
*
*%
197
13%
abcd
41
7%
16
7%
187
14%
g
183
13%
11
12%
115
7%
14
6%
bcd
3
1%
3
2%
*
*%
115
7%
bcd
15
2%
12
5%
107
8%
105
7%
8
8%
School/ college
82
5%
3
1%
b
1
*%
*
*%
*
*%
82
5%
abcd
8
1%
7
3%
78
6%
g
69
5%
7
8%
Library
73
5%
6
3%
3
1%
2
1%
1
1%
73
5%
bcd
25
4%
9
4%
66
5%
61
4%
7
7%
Internet cafe
50
3%
6
3%
bcd
1
*%
1
*%
-%
50
3%
bcd
4
1%
8
3%
46
3%
43
3%
4
4%
University
33
2%
-%
*
*%
-%
*
*%
33
2%
abcd
1
*%
1
1%
32
2%
29
2%
3
3%
Anywhere - using Wi-Fi/ wireless broadband and a
laptop/ portable media player/ games player
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 60
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 50
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN3 Do you ever go online anywhere other than in your home at all, using any type of device? Where is that?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
UK online centre/ Learn Direct/ other online learning
centres
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
10
1%
-%
-%
-%
-%
10
1%
*
*%
-%
10
1%
5
*%
3
4%
i
12
1%
2
1%
2
1%
1
1%
1
1%
12
1%
4
1%
2
1%
11
1%
12
1%
-%
No, do not
763
49%
158
67%
e
252
93%
ace
124
88%
ae
128
98%
abce
763
49%
441
74%
185
76%
h
598
44%
714
50%
42
44%
ANY USE OUTSIDE THE HOME
791
51%
79
33%
bcd
19
7%
d
17
12%
bd
2
2%
791
51%
abcd
153
26%
57
24%
749
56%
g
709
50%
54
56%
ANY USE AT WORK/ SCHOOL/ COLLEGE
475
31%
48
20%
bcd
4
1%
3
2%
1
1%
475
31%
abcd
33
6%
31
13%
454
34%
g
419
29%
37
38%
279
18%
25
11%
bd
12
5%
d
10
7%
d
2
1%
279
18%
abcd
67
11%
24
10%
261
19%
g
250
18%
20
21%
1225
79%
173
73%
bcd
89
33%
d
67
48%
bd
21
16%
1225
79%
abcd
340
57%
127
52%
1118
83%
g
1119
79%
75
78%
Other
ANY USE OTHER LOCATION (EXCLUDING
'ANYWHERE')
ANY USE OF THE INTERNET (AT HOME
THROUGH A PC/ LAPTOP/ NETBOOK/ TABLET,
ON ALTERNATIVE DEVICES, ELSEWHERE)
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 61
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 51
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF WHERE THE INTERNET IS USED
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
AT HOME AND ELSEWHERE
768
49%
76
32%
bcd
18
6%
d
15
11%
bd
2
2%
768
49%
abcd
143
24%
52
21%
730
54%
g
690
49%
51
53%
AT HOME ONLY
434
28%
95
40%
bde
70
26%
d
51
36%
bde
19
14%
434
28%
d
187
31%
70
29%
370
27%
409
29%
21
22%
23
1%
3
1%
2
1%
1
1%
*
*%
23
1%
10
2%
5
2%
18
1%
19
1%
3
3%
329
21%
63
27%
e
182
67%
ace
73
52%
ae
109
84%
abce
329
21%
254
43%
116
48%
h
228
17%
304
21%
22
22%
ELSEWHERE ONLY
DO NOT USE
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 62
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 52
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF WHERE THE INTERNET IS USED
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
AT HOME AND ELSEWHERE
768
63%
76
44%
bcd
18
20%
d
15
23%
d
2
11%
768
63%
abcd
143
42%
52
41%
730
65%
g
690
62%
**
**
AT HOME ONLY
434
35%
95
55%
e
70
78%
ae
51
75%
ae
19
88%
abce
434
35%
187
55%
70
55%
h
370
33%
409
37%
**
**
23
2%
3
2%
2
2%
1
2%
*
1%
23
2%
10
3%
5
4%
h
18
2%
19
2%
**
**
ELSEWHERE ONLY
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 63
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 53
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF DEVICES USED TO ACCESS THE INTERNET - INCLUDING E-BOOK READER
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
PC/ LAPTOP/ NETBOOK AT HOME AND NOT
ALTERNATIVE DEVICE
PC/ LAPTOP/ NETBOOK AT HOME AND
ALTERNATIVE DEVICE
ALTERNATIVE DEVICE AND NOT PC/ LAPTOP/
NETBOOK AT HOME
DO NOT USE VIA PC/ LAPTOP/ NETBOOK AT
HOME AND DO NOT USE ALTERNATIVE
DEVICE, BUT DO USE ELSEWHERE
DO NOT USE VIA PC/ LAPTOP/ NETBOOK AT
HOME AND DO NOT USE ALTERNATIVE DEVICE
AND DO NOT USE ELSEWHERE
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
304
20%
79
34%
bde
56
21%
d
40
28%
bde
16
12%
304
20%
d
118
20%
52
21%
258
19%
288
20%
14
14%
838
54%
89
37%
bcd
30
11%
d
26
18%
bd
4
3%
838
54%
abcd
178
30%
68
28%
784
58%
g
757
53%
55
57%
60
4%
3
1%
1
*%
1
*%
1
*%
60
4%
abcd
34
6%
2
1%
57
4%
g
55
4%
4
4%
23
1%
3
1%
2
1%
1
1%
*
*%
23
1%
10
2%
5
2%
18
1%
19
1%
3
3%
329
21%
63
27%
e
182
67%
ace
73
52%
ae
109
84%
abce
329
21%
254
43%
116
48%
h
228
17%
304
21%
22
22%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 64
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 54
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF DEVICES USED TO ACCESS THE INTERNET - INCLUDING E-BOOK READER
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
PC/ LAPTOP/ NETBOOK AT HOME AND NOT
ALTERNATIVE DEVICE
PC/ LAPTOP/ NETBOOK AT HOME AND
ALTERNATIVE DEVICE
ALTERNATIVE DEVICE AND NOT PC/ LAPTOP/
NETBOOK AT HOME
DO NOT USE VIA PC/ LAPTOP/ NETBOOK AT
HOME AND DO NOT USE ALTERNATIVE
DEVICE, BUT DO USE ELSEWHERE
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
304
25%
79
46%
e
56
63%
ae
40
59%
ae
16
76%
abce
304
25%
118
35%
52
41%
h
258
23%
288
26%
**
**
838
68%
89
51%
bcd
30
34%
d
26
38%
d
4
21%
838
68%
abcd
178
52%
68
54%
784
70%
g
757
68%
**
**
60
5%
3
2%
1
1%
1
1%
1
3%
60
5%
abc
34
10%
2
1%
57
5%
g
55
5%
**
**
23
2%
3
2%
2
2%
1
2%
*
1%
23
2%
10
3%
5
4%
h
18
2%
19
2%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 65
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 55
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN4 How long ago did you first start using the internet? IF NECESSARY - Wherever you first used the internet - perhaps at home, work, school, college, or anywhere else using any type of device.
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
Significance Level: 95%
Unweighted total
AGE/SEG
1220
EMG
WHITE
i
NON-WHITE
~j
1296
82
965
150
210
135
122
965
305
121
866
892
68
Total
1225
173
89
67
21
1225
340
127
1118
1119
75
Base for %
1201
171
87
66
21
1201
334
125
1096
1095
75
In the last year
37
3%
6
4%
4
5%
3
4%
1
7%
e
37
3%
18
6%
8
6%
h
31
3%
32
3%
**
**
In the last 2 years
35
3%
9
5%
4
5%
2
3%
2
10%
bce
35
3%
16
5%
9
7%
h
28
3%
35
3%
**
**
IN THE LAST 1-2 YEARS
72
6%
15
9%
9
10%
e
5
8%
4
18%
abce
72
6%
35
10%
17
13%
h
60
5%
68
6%
**
**
In the last 3-4 years
93
8%
15
9%
8
9%
5
8%
3
14%
e
93
8%
40
12%
10
8%
86
8%
87
8%
**
**
IN THE LAST 1-4 YEARS
166
14%
31
18%
17
19%
e
10
15%
7
32%
abce
166
14%
75
22%
26
21%
h
145
13%
155
14%
**
**
In the last 5-9 years
322
27%
44
26%
27
31%
21
32%
6
28%
322
27%
112
34%
33
27%
294
27%
297
27%
**
**
10 years ago or more
713
59%
97
57%
d
43
50%
35
53%
8
41%
713
59%
bd
147
44%
66
52%
656
60%
643
59%
**
**
1035
86%
141
82%
d
70
81%
d
56
85%
d
14
68%
1035
86%
bd
260
78%
99
79%
950
87%
g
940
86%
**
**
24
2
2
1
*
24
5
2
22
24
**
FIVE YEARS AGO OR MORE
Can't remember
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 66
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 56
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN5 And how often do you personally go online nowadays either at home or elsewhere? This could be when going online through any type of device such as a PC, laptop, netbook, a tablet computer, like an iPad, a mobile phone or through a
games console or media player.
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1220
1296
82
866
892
68
1118
1119
75
173
89
67
21
1225
340
Every day
915
75%
112
64%
bcd
43
48%
33
49%
10
47%
915
75%
abcd
219
65%
78
62%
851
76%
g
836
75%
**
**
Several times a week
195
16%
39
22%
e
25
28%
e
20
29%
e
5
25%
e
195
16%
74
22%
32
25%
h
168
15%
180
16%
**
**
At least once a week
78
6%
16
9%
15
17%
ae
11
16%
e
4
18%
ae
78
6%
34
10%
10
8%
68
6%
72
6%
**
**
At least once a month
27
2%
3
2%
3
3%
2
3%
1
6%
e
27
2%
9
3%
6
4%
h
21
2%
21
2%
**
**
About every three months
6
*%
1
1%
1
1%
1
2%
*
1%
6
*%
3
1%
-%
6
1%
4
*%
**
**
Less than once a year
2
*%
2
1%
e
1
1%
*
1%
*
*%
2
*%
1
*%
-%
2
*%
2
*%
**
**
Never
1
*%
*
*%
1
1%
e
1
1%
e
*
1%
e
1
*%
1
*%
1
1%
1
*%
1
*%
**
**
Don't know
2
*%
-%
*
1%
-%
*
2%
ae
2
*%
*
*%
*
*%
2
*%
2
*%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 67
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 57
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN6A How many HOURS in a typical WEEK would you say you go online at home?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
Significance Level: 95%
Unweighted total
AGE/SEG
1220
EMG
WHITE
i
NON-WHITE
~j
1296
82
965
150
210
135
122
965
305
121
866
892
68
Total
1225
173
89
67
21
1225
340
127
1118
1119
75
Base for %
1224
173
89
67
21
1224
338
127
1117
1117
75
None
46
4%
6
3%
4
4%
3
4%
1
5%
46
4%
20
6%
7
5%
40
4%
40
4%
**
**
Up to 1 hour
90
7%
17
10%
11
13%
e
7
11%
4
19%
ae
90
7%
31
9%
9
7%
82
7%
89
8%
**
**
Up to 5 hours
366
30%
54
31%
35
39%
e
28
41%
e
7
35%
366
30%
105
31%
37
29%
339
30%
333
30%
**
**
Up to 10 hours
332
27%
49
28%
21
24%
16
24%
5
24%
332
27%
73
22%
35
27%
302
27%
298
27%
**
**
Up to 15 hours
150
12%
24
14%
10
11%
8
11%
2
10%
150
12%
43
13%
15
12%
135
12%
138
12%
**
**
Up to 20 hours
95
8%
10
6%
b
2
2%
1
2%
*
2%
95
8%
bcd
25
7%
11
9%
87
8%
87
8%
**
**
Up to 30 hours
89
7%
9
5%
4
4%
3
4%
1
5%
89
7%
22
7%
7
6%
83
7%
81
7%
**
**
Up to 40 hours
17
1%
-%
1
1%
1
1%
-%
17
1%
6
2%
2
2%
17
2%
16
1%
**
**
Up to 50 hours
14
1%
-%
1
1%
1
1%
*
1%
14
1%
4
1%
2
2%
12
1%
11
1%
**
**
Over 50 hours
24
2%
4
2%
*
1%
*
1%
-%
24
2%
8
2%
3
2%
21
2%
24
2%
**
**
2
-
-
-
-
1
-
2
2
**
No answer
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
2
Page 68
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 57
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN6A How many HOURS in a typical WEEK would you say you go online at home?
Base : Those who go online at home (on any device) or elsewhere
AGE
AGE/SEG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1381
190
276
147
129
1381
529
Total
1225
173
89
67
21
1225
Mean number of hours per week
10.9
9.7
bd
12.97
.94
7.5
7.7
6.6
9.23
.56
9.70
.80
7.65
.67
10.9
bcd
12.71
.34
13.88
.60
Significance Level: 95%
Standard deviation
Standard error
Columns Tested: a,b,c,d,e - g,h - i,j
12.71
.34
Prepared by Saville Rossiter-Base : 01727 899 399
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
WHITE
i
NON-WHITE
~j
161
1220
1296
82
340
127
1118
1119
75
10.8
11.2
10.8
10.9
**
13.35
1.05
12.50
.36
12.96
.36
**
**
Page 69
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 58
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN6B How many HOURS in a typical WEEK would you say you go online at your workplace or place of education?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
Significance Level: 95%
Unweighted total
AGE/SEG
1220
EMG
WHITE
i
NON-WHITE
~j
1296
82
965
150
210
135
122
965
305
121
866
892
68
Total
1225
173
89
67
21
1225
340
127
1118
1119
75
Base for %
1222
1222
338
127
1115
1116
75
173
89
67
21
797
65%
128
74%
e
86
97%
ae
65
97%
ae
20
97%
ae
797
65%
313
93%
99
78%
h
710
64%
742
66%
**
**
Up to 1 hour
58
5%
8
5%
bc
*
*%
-%
*
2%
58
5%
bc
6
2%
5
4%
55
5%
52
5%
**
**
Up to 5 hours
151
12%
11
6%
bcd
1
1%
1
2%
-%
151
12%
abcd
7
2%
14
11%
141
13%
138
12%
**
**
Up to 10 hours
87
7%
11
6%
bcd
1
2%
1
2%
*
1%
87
7%
bcd
3
1%
4
3%
84
8%
67
6%
**
**
Up to 15 hours
25
2%
5
3%
bc
-%
-%
-%
25
2%
b
4
1%
2
1%
24
2%
20
2%
**
**
Up to 20 hours
26
2%
4
2%
b
-%
-%
-%
26
2%
b
2
*%
1
1%
25
2%
23
2%
**
**
Up to 30 hours
37
3%
6
4%
bcd
-%
-%
-%
37
3%
bcd
4
1%
1
1%
35
3%
33
3%
**
**
Up to 40 hours
25
2%
-%
-%
-%
-%
25
2%
ab
-%
-%
25
2%
25
2%
**
**
Up to 50 hours
11
1%
1
*%
-%
-%
-%
11
1%
-%
1
1%
10
1%
11
1%
**
**
None
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 70
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 58
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN6B How many HOURS in a typical WEEK would you say you go online at your workplace or place of education?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Over 50 hours
6
*%
-%
-%
-%
-%
6
*%
-%
-%
6
1%
6
1%
**
**
No answer
3
-
-
-
-
3
1
-
3
3
**
4.1
2.9
bcd
6.98
.51
.2
.2
.2
.7
1.6
**
.99
.08
1.17
.10
3.46
.15
5.41
.43
4.3
g
9.93
.28
4.1
1.03
.06
4.1
bcd
9.65
.26
9.91
.28
**
**
Mean number of hours per week
Standard deviation
Standard error
Columns Tested: a,b,c,d,e - g,h - i,j
9.65
.26
Prepared by Saville Rossiter-Base : 01727 899 399
Page 71
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 59
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN6C How many HOURS in a typical WEEK would you say you go online anywhere else?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
Significance Level: 95%
Unweighted total
AGE/SEG
1220
EMG
WHITE
i
NON-WHITE
~j
1296
82
965
150
210
135
122
965
305
121
866
892
68
Total
1225
173
89
67
21
1225
340
127
1118
1119
75
Base for %
1223
21
1223
339
127
1116
1118
74
173
88
67
None
722
59%
134
77%
e
74
84%
e
54
81%
e
20
93%
abce
722
59%
222
65%
92
72%
h
639
57%
669
60%
**
**
Up to 1 hour
187
15%
24
14%
d
9
10%
d
8
12%
d
1
3%
187
15%
bd
52
15%
23
18%
174
16%
173
15%
**
**
Up to 5 hours
222
18%
10
6%
4
5%
4
5%
1
3%
222
18%
abcd
42
12%
10
8%
215
19%
g
198
18%
**
**
Up to 10 hours
51
4%
5
3%
1
1%
1
2%
*
1%
51
4%
b
13
4%
3
2%
47
4%
45
4%
**
**
Up to 15 hours
17
1%
*
*%
-%
-%
-%
17
1%
4
1%
-%
17
1%
11
1%
**
**
Up to 20 hours
12
1%
-%
-%
-%
-%
12
1%
2
1%
-%
12
1%
12
1%
**
**
Up to 30 hours
7
1%
-%
-%
-%
-%
7
1%
1
*%
-%
7
1%
7
1%
**
**
Up to 40 hours
2
*%
-%
-%
-%
-%
2
*%
-%
-%
2
*%
-%
**
**
Up to 50 hours
3
*%
-%
-%
-%
-%
3
*%
3
1%
-%
3
*%
3
*%
**
**
Over 50 hours
1
*%
-%
-%
-%
-%
1
*%
-%
-%
1
*%
1
*%
**
**
No answer
Columns Tested: a,b,c,d,e - g,h - i,j
3
-
1
1
-
3
1
-
3
1
**
Prepared by Saville Rossiter-Base : 01727 899 399
Page 72
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 59
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN6C How many HOURS in a typical WEEK would you say you go online anywhere else?
Base : Those who go online at home (on any device) or elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1381
190
276
147
129
1381
529
161
Total
1225
173
89
67
21
1225
340
1.8
.6
.3
.4
.2
1.7
5.03
.14
1.79
.13
1.20
.07
1.21
.10
1.17
.10
1.8
abcd
5.03
.14
5.21
.23
1.36
.11
Significance Level: 95%
Mean number of hours per week
Standard deviation
Standard error
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
EMG
WHITE
i
NON-WHITE
~j
1220
1296
82
127
1118
1119
75
.6
1.9
g
5.23
.15
1.7
**
4.99
.14
**
**
Page 73
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 60
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF HOURS AT IN6A/ IN6B/ IN6C
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
None
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
8
1%
*
*%
2
2%
e
1
2%
e
1
3%
ae
8
1%
3
1%
1
1%
7
1%
5
*%
**
**
Up to 1 hour
72
6%
11
6%
11
13%
ae
8
11%
e
4
18%
ae
72
6%
33
10%
9
7%
63
6%
70
6%
**
**
Up to 5 hours
285
23%
57
33%
e
36
41%
e
28
42%
e
8
37%
e
285
23%
106
31%
29
23%
259
23%
266
24%
**
**
Up to 10 hours
266
22%
35
20%
17
19%
12
18%
5
22%
266
22%
69
20%
31
25%
244
22%
243
22%
**
**
Up to 15 hours
164
13%
27
16%
12
13%
10
15%
2
9%
164
13%
46
14%
24
19%
h
141
13%
152
14%
**
**
Up to 20 hours
104
8%
12
7%
5
5%
4
6%
1
4%
104
8%
19
6%
13
11%
95
8%
94
8%
**
**
Up to 30 hours
136
11%
14
8%
4
4%
2
3%
1
6%
136
11%
bc
27
8%
5
4%
131
12%
g
115
10%
**
**
Up to 40 hours
72
6%
7
4%
bd
*
*%
*
1%
-%
72
6%
bcd
16
5%
4
3%
69
6%
61
5%
**
**
Up to 50 hours
44
4%
5
3%
1
1%
1
2%
*
1%
44
4%
6
2%
5
4%
42
4%
42
4%
**
**
Over 50 hours
73
6%
5
3%
b
*
1%
*
1%
-%
73
6%
bcd
14
4%
5
4%
67
6%
69
6%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 74
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 60
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF HOURS AT IN6A/ IN6B/ IN6C
Base : Those who go online at home (on any device) or elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1381
190
276
147
129
1381
529
Total
1225
173
89
67
21
1225
Mean number of hours per week
16.8
13.1
bcd
15.90
1.15
8.0
8.3
7.0
9.64
.58
10.12
.83
8.03
.71
16.8
abcd
18.74
.50
16.63
.72
14.57
1.15
Significance Level: 95%
Standard deviation
Standard error
Columns Tested: a,b,c,d,e - g,h - i,j
18.74
.50
Prepared by Saville Rossiter-Base : 01727 899 399
EMG
WHITE
i
NON-WHITE
~j
161
1220
1296
82
340
127
1118
1119
75
13.1
13.4
17.0
g
18.95
.54
16.7
**
19.11
.53
**
**
Page 75
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 61
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN7 Before today, which, if any, of the following online security measures or safety features had you heard of?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
Significance Level: 95%
Unweighted total
AGE/SEG
1220
EMG
WHITE
i
NON-WHITE
~j
1296
82
965
150
210
135
122
965
305
121
866
892
68
Total
1225
173
89
67
21
1225
340
127
1118
1119
75
Anti-virus software
1123
92%
162
94%
bcd
76
85%
57
85%
18
87%
1123
92%
bc
294
86%
111
87%
1031
92%
g
1029
92%
**
**
Firewall
1074
88%
151
87%
d
71
80%
56
83%
d
15
73%
1074
88%
bd
280
83%
111
87%
983
88%
994
89%
**
**
953
78%
139
80%
bcd
57
64%
44
65%
13
60%
953
78%
bcd
218
64%
96
76%
878
79%
882
79%
**
**
903
74%
120
69%
bcd
45
51%
36
54%
9
42%
903
74%
bcd
203
60%
88
69%
830
74%
828
74%
**
**
899
73%
129
74%
bcd
51
57%
39
59%
11
54%
899
73%
bcd
211
62%
85
67%
829
74%
822
73%
**
**
877
72%
123
71%
bcd
47
53%
37
55%
10
45%
877
72%
bcd
200
59%
79
62%
815
73%
g
810
72%
**
**
38
3%
4
2%
6
7%
ae
5
7%
e
2
9%
ae
38
3%
23
7%
6
5%
32
3%
34
3%
**
**
Email filters that can block unwanted or spam
emails
Protecting your home wireless (wi-fi) connection to
prevent other people outside your home from using
it
Anti spyware
Deleting cookies from your web browser (Internet
Explorer/ Firefox/ Mozilla/ Safari/ Opera/ Google
Chrome etc.)
None of these
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 76
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 62
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN7 Before today, which, if any, of the following online security measures or safety features had you heard of?
Base : Those who go online at home through a PC/ laptop/ netbook
AGE
Effective Weighted Sample
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1293
186
267
142
125
1293
481
152
Significance Level: 95%
Unweighted total
AGE/SEG
1141
EMG
WHITE
i
NON-WHITE
~j
1215
75
900
146
203
130
118
900
271
115
806
833
62
Total
1143
168
86
66
20
1143
296
120
1043
1045
68
Anti-virus software
1065
93%
158
94%
bcd
74
86%
56
85%
18
87%
1065
93%
bcd
266
90%
107
89%
977
94%
g
977
94%
**
**
Firewall
1018
89%
146
87%
d
69
81%
54
83%
15
74%
1018
89%
bcd
253
85%
106
88%
931
89%
945
90%
**
**
915
80%
136
81%
bcd
55
64%
43
65%
12
60%
915
80%
bcd
204
69%
92
77%
843
81%
851
81%
**
**
871
76%
119
71%
bcd
44
51%
35
54%
9
43%
871
76%
bcd
190
64%
84
70%
802
77%
800
77%
**
**
862
75%
127
76%
bcd
50
58%
38
59%
11
56%
862
75%
bcd
195
66%
83
69%
794
76%
792
76%
**
**
847
74%
121
72%
bcd
46
53%
37
56%
9
45%
847
74%
bcd
186
63%
77
64%
786
75%
g
785
75%
**
**
20
2%
4
3%
6
7%
e
4
6%
e
2
8%
ae
20
2%
10
4%
5
4%
h
14
1%
18
2%
**
**
Email filters that can block unwanted or spam
emails
Protecting your home wireless (wi-fi) connection to
prevent other people outside your home from using
it
Anti spyware
Deleting cookies from your web browser (Internet
Explorer/ Firefox/ Mozilla/ Safari/ Opera/ Google
Chrome etc.)
None of these
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 77
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 63
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN8A USE OF ONLINE SECURITY MEASURES/ SAFETY FEATURES - Firewall
Base : Those who go online at home through a PC/ laptop/ netbook and are aware of this feature
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
~d
All
e
65+ OR DE
f
1121
160
208
116
92
1121
392
130
796
127
160
107
87
796
227
1018
146
69
54
15
1018
253
877
86%
129
89%
bc
55
79%
43
79%
**
**
877
86%
b
200
79%
12
1%
1
1%
*
1%
*
1%
**
**
12
1%
I don't have or use this - for some other reason
56
5%
10
7%
4
6%
3
5%
**
**
I don't know whether I have or use this
73
7%
6
4%
10
14%
ae
8
15%
ae
**
**
Significance Level: 95%
Unweighted total
Effective Weighted Sample
Total
I have this/ use this on the PC/ laptop I use at home
I don't have or use this - because I don't know how
this works/ how to use this/ how to install this
EMG
WHITE
i
NON-WHITE
~j
991
1063
55
101
714
746
46
106
931
945
52
86
81%
806
87%
814
86%
**
**
4
2%
3
3%
11
1%
11
1%
**
**
56
5%
17
7%
10
9%
h
48
5%
52
5%
**
**
73
7%
31
12%
8
7%
66
7%
67
7%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 78
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 64
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN8B USE OF ONLINE SECURITY MEASURES/ SAFETY FEATURES - Anti-virus software
Base : Those who go online at home through a PC/ laptop/ netbook and are aware of this feature
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1189
173
232
122
110
1189
426
135
836
136
176
112
104
836
241
1065
158
74
56
18
1065
266
957
90%
145
92%
68
92%
51
91%
17
93%
957
90%
231
87%
15
1%
4
2%
*
*%
-%
*
2%
15
1%
I don't have or use this - for some other reason
42
4%
2
1%
1
1%
1
2%
*
1%
I don't know whether I have or use this
51
5%
8
5%
5
6%
4
7%
1
4%
Significance Level: 95%
Unweighted total
Effective Weighted Sample
Total
I have this/ use this on the PC/ laptop I use at home
I don't have or use this - because I don't know how
this works/ how to use this/ how to install this
EMG
WHITE
i
NON-WHITE
~j
1054
1119
67
102
753
775
55
107
977
977
60
94
88%
879
90%
881
90%
**
**
2
1%
2
2%
13
1%
10
1%
**
**
42
4%
11
4%
3
3%
40
4%
39
4%
**
**
51
5%
22
8%
7
6%
44
5%
47
5%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 79
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 65
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN8C USE OF ONLINE SECURITY MEASURES/ SAFETY FEATURES - Anti spyware
Base : Those who go online at home through a PC/ laptop/ netbook and are aware of this feature
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
914
135
150
81
69
914
289
102
Effective Weighted Sample
666
109
116
76
65
666
171
Total
862
127
50
38
11
862
195
I have this/ use this on the PC/ laptop I use at home
650
75%
98
77%
37
74%
**
**
**
**
650
75%
29
3%
3
2%
*
1%
**
**
**
**
I don't have or use this - for some other reason
85
10%
11
9%
2
4%
**
**
I don't know whether I have or use this
98
11%
16
12%
11
21%
ae
**
**
Significance Level: 95%
I don't have or use this - because I don't know how
this works/ how to use this/ how to install this
EMG
WHITE
i
NON-WHITE
~j
812
861
50
80
601
619
43
83
794
792
48
129
66%
63
76%
603
76%
601
76%
**
**
29
3%
8
4%
3
4%
27
3%
26
3%
**
**
**
**
85
10%
b
23
12%
8
9%
78
10%
77
10%
**
**
**
**
98
11%
35
18%
9
11%
87
11%
88
11%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 80
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 66
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN8D USE OF ONLINE SECURITY MEASURES/ SAFETY FEATURES - Email filters that can block unwanted or spam emails
Base : Those who go online at home through a PC/ laptop/ netbook and are aware of this feature
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
990
149
164
91
73
990
315
108
Effective Weighted Sample
713
118
127
84
69
713
183
Total
915
136
55
43
12
915
204
I have this/ use this on the PC/ laptop I use at home
752
82%
105
78%
41
74%
**
**
**
**
752
82%
b
21
2%
5
4%
3
5%
**
**
**
**
I don't have or use this - for some other reason
66
7%
10
7%
2
4%
**
**
I don't know whether I have or use this
76
8%
16
12%
9
17%
e
**
**
Significance Level: 95%
I don't have or use this - because I don't know how
this works/ how to use this/ how to install this
EMG
WHITE
i
NON-WHITE
~j
882
941
47
87
645
669
40
92
843
851
45
155
76%
73
79%
695
82%
704
83%
**
**
21
2%
9
4%
4
5%
20
2%
20
2%
**
**
**
**
66
7%
14
7%
7
7%
61
7%
58
7%
**
**
**
**
76
8%
26
13%
8
9%
68
8%
68
8%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 81
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 67
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN8E USE OF ONLINE SECURITY MEASURES/ SAFETY FEATURES - Protecting your home wireless (Wi-Fi) connection to prevent other people outside your home from using it
Base : Those who go online at home through a PC/ laptop/ netbook and are aware of this feature
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
a
65+
b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
907
126
126
74
52
907
266
95
Effective Weighted Sample
669
103
99
69
49
669
162
Total
871
119
44
35
9
871
190
I have this/ use this on the PC/ laptop I use at home
711
82%
88
74%
31
71%
**
**
**
**
711
82%
b
23
3%
6
5%
1
2%
**
**
**
**
I don't have or use this - for some other reason
64
7%
11
9%
3
8%
**
**
I don't know whether I have or use this
68
8%
13
11%
8
19%
e
4
1%
1
1%
1
1%
Significance Level: 95%
I don't have or use this - because I don't know how
this works/ how to use this/ how to install this
No wireless/ wi-fi connection
EMG
WHITE
i
NON-WHITE
~j
812
852
52
76
606
621
44
84
802
800
47
140
74%
**
**
653
82%
659
82%
**
**
23
3%
3
2%
**
**
20
2%
18
2%
**
**
**
**
64
7%
23
12%
**
**
62
8%
56
7%
**
**
**
**
**
**
68
8%
23
12%
**
**
64
8%
63
8%
**
**
**
**
**
**
4
1%
2
1%
**
**
3
*%
4
1%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 82
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 68
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN8F USE OF ONLINE SECURITY MEASURES/ SAFETY FEATURES - Deleting cookies from your web browser (Internet Explorer/ Firefox/ Mozilla/ Safari/ Opera/ Google Chrome etc.)
Base : Those who go online at home through a PC/ laptop/ netbook and are aware of this feature
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
a
65+
b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
889
129
132
77
55
889
269
86
Effective Weighted Sample
654
105
103
71
52
654
161
Total
847
121
46
37
9
847
186
I have this/ use this on the PC/ laptop I use at home
675
80%
93
77%
31
67%
**
**
**
**
675
80%
b
23
3%
4
4%
3
6%
**
**
**
**
I don't have or use this - for some other reason
57
7%
5
4%
3
7%
**
**
I don't know whether I have or use this
92
11%
19
15%
10
21%
e
**
**
Significance Level: 95%
I don't have or use this - because I don't know how
this works/ how to use this/ how to install this
EMG
WHITE
i
NON-WHITE
~j
803
841
45
69
598
611
38
77
786
785
41
134
72%
**
**
627
80%
626
80%
**
**
23
3%
7
4%
**
**
22
3%
22
3%
**
**
**
**
57
7%
12
7%
**
**
53
7%
51
6%
**
**
**
**
92
11%
32
17%
**
**
84
11%
87
11%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 83
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 69
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF ONLINE SECURITY MEASURES OR FEATURES - THOSE USED AT HOME
Base : Those who go online at home through a PC/ laptop/ netbook
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1293
186
267
142
125
1293
481
152
900
146
203
130
118
900
271
115
1143
168
86
66
20
1143
296
120
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1215
75
806
833
62
1043
1045
68
1141
Anti-virus software
957
84%
145
86%
b
68
79%
51
78%
17
82%
957
84%
231
78%
94
79%
879
84%
881
84%
**
**
Firewall
877
77%
129
77%
bcd
55
64%
43
66%
12
58%
877
77%
bcd
200
68%
86
71%
806
77%
814
78%
**
**
752
66%
105
63%
bcd
41
47%
32
49%
9
43%
752
66%
bcd
155
52%
73
61%
695
67%
704
67%
**
**
711
62%
88
53%
bcd
31
36%
25
38%
6
30%
711
62%
abcd
140
47%
73
61%
653
63%
659
63%
**
**
Deleting cookies from your web browser
675
59%
93
55%
bcd
31
36%
24
37%
6
32%
675
59%
bcd
134
45%
62
51%
627
60%
g
626
60%
**
**
Anti spyware
650
57%
98
58%
bcd
37
43%
28
43%
9
43%
650
57%
bcd
129
43%
63
53%
603
58%
601
58%
**
**
1066
93%
158
94%
d
76
89%
59
90%
17
85%
1066
93%
bd
260
88%
106
89%
976
94%
g
981
94%
**
**
77
7%
10
6%
10
11%
e
7
10%
3
15%
ae
77
7%
36
12%
13
11%
h
67
6%
65
6%
**
**
Email filters that can block unwanted or spam
emails
Protecting your home wireless (wi-fi) connection to
prevent other people outside your home from using
it
ANY OF THESE
NONE OF THESE
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 84
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 70
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF ONLINE SECURITY MEASURES OR FEATURES - THOSE NOT INSTALLED/ USED AT HOME BECAUSE THEY DON'T KNOW HOW IT WORKS/ HOW TO DO IT
Base : Those who go online at home through a PC/ laptop/ netbook
AGE
Effective Weighted Sample
Total
Anti spyware
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1293
186
267
142
125
1293
481
152
900
146
203
130
118
900
271
115
1143
168
86
66
20
1143
296
120
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1215
75
806
833
62
1043
1045
68
1141
29
3%
3
2%
*
1%
*
*%
*
1%
29
3%
b
8
3%
3
3%
27
3%
26
3%
**
**
23
2%
6
3%
1
1%
1
1%
*
1%
23
2%
3
1%
3
2%
20
2%
18
2%
**
**
23
2%
4
3%
3
3%
2
3%
*
2%
23
2%
7
3%
1
1%
22
2%
22
2%
**
**
21
2%
5
3%
3
3%
2
3%
1
3%
21
2%
9
3%
4
4%
20
2%
20
2%
**
**
Anti-virus software
15
1%
4
2%
*
*%
-%
*
1%
15
1%
2
1%
2
2%
13
1%
10
1%
**
**
Firewall
12
1%
1
*%
*
1%
*
*%
*
1%
12
1%
4
1%
3
2%
11
1%
11
1%
**
**
ANY OF THESE
79
7%
14
8%
5
6%
4
6%
1
5%
79
7%
25
8%
9
7%
72
7%
69
7%
**
**
1063
93%
154
92%
81
94%
61
94%
19
95%
1063
93%
271
92%
111
93%
971
93%
976
93%
**
**
Protecting your home wireless (wi-fi) connection to
prevent other people outside your home from using
it
Deleting cookies from your web browser
Email filters that can block unwanted or spam
emails
NONE OF THESE
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 85
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 71
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN9 Which, if any, of the following have you personally experienced in the last 12 months?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Received spam or unwanted emails
Received unsolicited email or instant messages
directing you to a website which asked for your
personal details (e.g. bank details, user name,
password, etc.)
A computer virus on your home PC, laptop or
netbook
Seen something online that you consider to be
nasty or offensive
Emails being sent from your email address without
your consent
Someone accessing your email account without
authorisation
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
639
52%
101
58%
bcd
35
40%
27
39%
9
40%
639
52%
bcd
152
45%
65
51%
583
52%
601
54%
**
**
314
26%
37
21%
d
15
17%
d
13
19%
d
2
10%
314
26%
bd
75
22%
39
31%
279
25%
289
26%
**
**
309
25%
45
26%
bcd
13
15%
11
16%
3
13%
309
25%
bcd
68
20%
31
25%
285
26%
287
26%
**
**
110
9%
9
5%
d
3
4%
3
5%
*
1%
110
9%
bd
28
8%
16
12%
98
9%
103
9%
**
**
100
8%
16
9%
5
6%
4
6%
1
4%
100
8%
24
7%
16
12%
88
8%
99
9%
**
**
62
5%
11
7%
bcd
1
2%
1
2%
*
1%
62
5%
bd
14
4%
3
3%
59
5%
61
5%
**
**
Significance Level: 95%
Unweighted total
AGE/SEG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 86
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 71
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN9 Which, if any, of the following have you personally experienced in the last 12 months?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Bought something online which was
misrepresented/ got scammed/ 'ripped off' through
an online transaction
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
55
4%
6
3%
2
3%
2
3%
*
1%
55
4%
15
4%
8
6%
50
4%
53
5%
**
**
35
3%
3
1%
1
1%
1
2%
*
1%
35
3%
9
3%
6
5%
29
3%
35
3%
**
**
24
2%
1
1%
*
*%
*
1%
-%
24
2%
4
1%
3
2%
23
2%
22
2%
**
**
ANY OF THESE
771
63%
112
65%
bcd
42
47%
32
47%
10
46%
771
63%
bcd
189
56%
79
62%
706
63%
720
64%
**
**
ANY EXCLUDING TYPES OF 'SPAM'
473
39%
64
37%
bcd
21
23%
17
26%
d
3
16%
473
39%
bcd
113
33%
50
39%
434
39%
442
40%
**
**
None of these
454
37%
61
35%
47
53%
ae
35
53%
ae
11
54%
ae
454
37%
151
44%
48
38%
413
37%
399
36%
**
**
Your credit card details being stolen as a result of
an online transaction
Being a victim of online identity theft
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 87
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 72
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN10A INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Use e-mail to contact friends and relatives
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
I'm not interested in this
251
76%
**
**
151
83%
e
61
84%
90
83%
251
76%
201
79%
6
2%
**
**
1
1%
-%
1
1%
6
2%
54
16%
**
**
21
12%
8
11%
13
12%
18
6%
**
**
8
4%
4
5%
4
4%
Significance Level: 95%
I'm interested in this but I wasn't aware that this can
be done
I'm interested in this and I'm aware that this can be
done over the internet/ on a PC
Don't know
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
96
83%
172
75%
238
78%
**
**
1
1%
-%
6
3%
3
1%
**
**
54
16%
39
15%
16
14%
36
16%
48
16%
**
**
18
6%
12
5%
4
3%
14
6%
16
5%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 88
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 73
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN10B INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Transfer photos from a digital camera or mobile phone to a computer
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
I'm not interested in this
261
79%
**
**
155
85%
61
83%
94
86%
261
79%
4
1%
**
**
1
1%
-%
1
1%
41
12%
**
**
16
9%
7
9%
23
7%
**
**
9
5%
5
7%
Significance Level: 95%
I'm interested in this but I wasn't aware that this can
be done
I'm interested in this and I'm aware that this can be
done over the internet/ on a PC
Don't know
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
212
83%
100
87%
h
177
78%
245
80%
**
**
4
1%
1
1%
-%
4
2%
3
1%
**
**
10
9%
41
12%
27
11%
9
8%
31
13%
37
12%
**
**
4
4%
23
7%
14
5%
6
5%
16
7%
20
7%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 89
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 74
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN10C INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Buy things over the internet
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
I'm not interested in this
264
80%
**
**
154
85%
61
83%
94
86%
264
80%
208
82%
4
1%
**
**
1
1%
-%
1
1%
4
1%
37
11%
**
**
17
9%
6
8%
11
10%
23
7%
**
**
9
5%
6
8%
3
3%
Significance Level: 95%
I'm interested in this but I wasn't aware that this can
be done
I'm interested in this and I'm aware that this can be
done over the internet/ on a PC
Don't know
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
99
85%
182
80%
244
80%
**
**
2
1%
1
1%
3
1%
4
1%
**
**
37
11%
30
12%
10
9%
27
12%
37
12%
**
**
23
7%
14
5%
6
5%
17
8%
19
6%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 90
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 75
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN10D INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Find out about local services such as cinemas or restaurants
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
I'm not interested in this
251
76%
**
**
152
83%
e
61
84%
90
83%
251
76%
207
81%
5
2%
**
**
2
1%
-%
2
2%
5
2%
47
14%
**
**
20
11%
6
8%
14
13%
27
8%
**
**
9
5%
6
8%
3
3%
Significance Level: 95%
I'm interested in this but I wasn't aware that this can
be done
I'm interested in this and I'm aware that this can be
done over the internet/ on a PC
Don't know
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
97
84%
h
171
75%
235
77%
**
**
2
1%
1
1%
4
2%
4
1%
**
**
47
14%
31
12%
13
11%
32
14%
43
14%
**
**
27
8%
d
14
6%
5
4%
22
10%
g
23
7%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 91
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 76
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN10E INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Find out information from your local government or local council such as health services, recycling, local libraries
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
I'm not interested in this
256
78%
**
**
151
83%
60
82%
91
83%
256
78%
207
82%
5
2%
**
**
1
1%
-%
1
1%
5
2%
42
13%
**
**
21
12%
8
12%
13
12%
25
8%
**
**
9
5%
5
7%
4
4%
Significance Level: 95%
I'm interested in this but I wasn't aware that this can
be done
I'm interested in this and I'm aware that this can be
done over the internet/ on a PC
Don't know
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
97
84%
176
77%
241
79%
**
**
1
1%
-%
5
2%
4
1%
**
**
42
13%
31
12%
14
12%
27
12%
38
12%
**
**
25
8%
14
6%
5
4%
20
9%
22
7%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 92
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 77
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN10F INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Complete government processes online - such as register for tax credits, renew driving licence, car tax or passport, complete tax return
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
I'm not interested in this
262
80%
**
**
153
84%
61
83%
93
85%
262
80%
212
84%
5
1%
**
**
4
2%
2
2%
2
2%
5
1%
31
10%
**
**
17
9%
6
9%
10
10%
31
9%
**
**
8
5%
4
6%
4
4%
Significance Level: 95%
I'm interested in this but I wasn't aware that this can
be done
I'm interested in this and I'm aware that this can be
done over the internet/ on a PC
Don't know
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
98
85%
180
79%
248
82%
**
**
4
2%
1
1%
5
2%
4
1%
**
**
31
10%
24
9%
11
9%
20
9%
27
9%
**
**
31
9%
bd
15
6%
6
5%
24
11%
25
8%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 93
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 78
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN10G INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Watch online or download TV programmes or films (e.g. BBC iPlayer, 4OD, ITV Player, Sky Player etc.)
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
I'm not interested in this
275
84%
**
**
158
87%
62
85%
96
88%
275
84%
5
1%
**
**
2
1%
1
1%
1
1%
22
7%
**
**
10
6%
3
4%
27
8%
**
**
12
6%
7
9%
Significance Level: 95%
I'm interested in this but I wasn't aware that this can
be done
I'm interested in this and I'm aware that this can be
done over the internet/ on a PC
Don't know
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
216
85%
102
89%
188
82%
255
84%
**
**
5
1%
4
2%
2
1%
4
2%
5
2%
**
**
7
7%
22
7%
19
7%
4
3%
17
7%
22
7%
**
**
5
4%
27
8%
15
6%
8
7%
19
8%
23
8%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 94
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 79
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN10H INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Look at information on hobbies or interests
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
I'm not interested in this
257
78%
**
**
153
84%
60
82%
93
85%
257
78%
208
82%
6
2%
**
**
1
1%
-%
1
1%
6
2%
42
13%
**
**
19
11%
8
10%
12
11%
23
7%
**
**
9
5%
6
8%
3
3%
Significance Level: 95%
I'm interested in this but I wasn't aware that this can
be done
I'm interested in this and I'm aware that this can be
done over the internet/ on a PC
Don't know
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
98
85%
176
77%
240
79%
**
**
3
1%
-%
6
3%
6
2%
**
**
42
13%
30
12%
13
11%
28
12%
42
14%
**
**
23
7%
13
5%
5
4%
19
8%
16
5%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 95
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 80
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN10I INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Make phone calls over the internet for free using services like Skype
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
I'm not interested in this
266
81%
**
**
154
84%
61
83%
93
85%
266
81%
7
2%
**
**
3
1%
1
1%
2
2%
29
9%
**
**
15
8%
4
6%
27
8%
**
**
11
6%
7
10%
d
Significance Level: 95%
I'm interested in this but I wasn't aware that this can
be done
I'm interested in this and I'm aware that this can be
done over the internet/ on a PC
Don't know
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
211
83%
102
88%
h
181
79%
247
81%
**
**
7
2%
5
2%
1
1%
6
3%
7
2%
**
**
11
10%
29
9%
22
9%
7
6%
20
9%
29
9%
**
**
3
3%
27
8%
d
16
6%
6
5%
21
9%
22
7%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 96
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 81
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN10J INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Use price comparison websites to find cheaper deals or offers
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
I'm not interested in this
260
79%
**
**
153
84%
59
81%
94
86%
260
79%
209
82%
3
1%
**
**
2
1%
1
1%
1
1%
3
1%
42
13%
**
**
18
10%
7
10%
11
10%
23
7%
**
**
9
5%
6
8%
3
3%
Significance Level: 95%
I'm interested in this but I wasn't aware that this can
be done
I'm interested in this and I'm aware that this can be
done over the internet/ on a PC
Don't know
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
99
85%
178
78%
241
79%
**
**
2
1%
-%
3
1%
3
1%
**
**
42
13%
30
12%
12
11%
29
13%
42
14%
**
**
23
7%
13
5%
5
4%
18
8%
18
6%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 97
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 82
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN10K INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Use social networking sites like Facebook
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
I'm not interested in this
278
84%
**
**
160
88%
63
86%
97
89%
278
84%
4
1%
**
**
1
1%
-%
1
1%
24
7%
**
**
10
6%
4
6%
23
7%
**
**
10
6%
6
8%
Significance Level: 95%
I'm interested in this but I wasn't aware that this can
be done
I'm interested in this and I'm aware that this can be
done over the internet/ on a PC
Don't know
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
219
86%
104
90%
190
83%
257
85%
**
**
4
1%
2
1%
1
1%
3
1%
4
1%
**
**
6
6%
24
7%
19
8%
5
5%
18
8%
24
8%
**
**
4
4%
23
7%
14
5%
5
5%
18
8%
19
6%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 98
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 83
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF INTERNET/ PC/ LAPTOP TASKS OF INTEREST
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
Significance Level: 95%
Use email to contact friends and relatives
Find out about local services like such as cinemas
or restaurants
Look at information on hobbies or interests
Find out information from your local government or
local council such as health services, recycling,
local libraries
Use price comparison websites to find cheaper
deals or offers
Transfer photos from a digital camera or mobile
phone to a computer
Buy things over the internet
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
60
18%
**
**
23
13%
8
11%
15
14%
60
18%
41
16%
16
14%
42
19%
51
17%
**
**
52
16%
**
**
22
12%
6
8%
16
14%
52
16%
33
13%
14
12%
36
16%
47
15%
**
**
48
15%
**
**
21
11%
8
10%
13
12%
48
15%
33
13%
13
11%
33
15%
48
16%
**
**
48
14%
**
**
23
13%
8
12%
14
13%
48
14%
33
13%
14
12%
32
14%
42
14%
**
**
45
14%
**
**
20
11%
8
11%
12
11%
45
14%
32
13%
12
11%
32
14%
45
15%
**
**
45
14%
**
**
18
10%
7
9%
11
10%
45
14%
29
11%
9
8%
35
15%
g
39
13%
**
**
41
12%
**
**
19
10%
6
8%
12
11%
41
12%
32
13%
11
9%
29
13%
41
13%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 99
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 83
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF INTERNET/ PC/ LAPTOP TASKS OF INTEREST
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
Significance Level: 95%
Complete government processes online - such as
register for tax credits, renew driving licence, car tax
or passport, complete tax return
Make phone calls over the internet for free using
services like Skype
Use social networking sites like Facebook
Watch online or download TV programmes or films
(e.g. BBC iPlayer, 4OD, ITV Player, Sky Player etc.)
ANY TASKS
GOVERNMENT/ COUNCIL INFORMATION AND
PROCESSES
NONE
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
36
11%
**
**
21
11%
8
11%
12
11%
36
11%
27
11%
11
10%
24
11%
31
10%
**
**
36
11%
**
**
18
10%
5
6%
13
12%
36
11%
27
11%
8
7%
27
12%
36
12%
**
**
28
9%
**
**
12
7%
4
6%
8
7%
28
9%
21
8%
6
5%
21
9%
28
9%
**
**
27
8%
**
**
13
7%
4
5%
9
8%
27
8%
23
9%
5
5%
21
9%
27
9%
**
**
83
25%
**
**
32
17%
12
17%
20
18%
83
25%
b
54
21%
22
19%
59
26%
74
24%
**
**
50
15%
**
**
25
13%
10
13%
15
14%
50
15%
35
14%
15
13%
34
15%
43
14%
**
**
246
75%
**
**
150
83%
e
61
83%
89
82%
246
75%
201
79%
94
81%
169
74%
231
76%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 100
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 84
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF INTERNET/ PC/ LAPTOP TASKS - INTERESTED & NOT AWARE
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
Significance Level: 95%
Make phone calls over the internet for free using
services like Skype
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
7
2%
**
**
3
1%
1
1%
2
2%
7
2%
5
2%
1
1%
6
3%
7
2%
**
**
Use email to contact friends and relatives
6
2%
**
**
1
1%
-%
1
1%
6
2%
1
1%
-%
6
3%
3
1%
**
**
Look at information on hobbies or interests
6
2%
**
**
1
1%
-%
1
1%
6
2%
3
1%
-%
6
3%
6
2%
**
**
5
2%
**
**
1
1%
-%
1
1%
5
2%
1
1%
-%
5
2%
4
1%
**
**
5
2%
**
**
2
1%
-%
2
2%
5
2%
2
1%
1
1%
4
2%
4
1%
**
**
5
1%
**
**
2
1%
1
1%
1
1%
5
1%
4
2%
2
1%
4
2%
5
2%
**
**
5
1%
**
**
4
2%
2
2%
2
2%
5
1%
4
2%
1
1%
5
2%
4
1%
**
**
Find out information from your local government or
local council such as health services, recycling,
local libraries
Find out about local services like such as cinemas
or restaurants
Watch online or download TV programmes or films
(e.g. BBC iPlayer, 4OD, ITV Player, Sky Player etc.)
Complete government processes online - such as
register for tax credits, renew driving licence, car tax
or passport, complete tax return
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 101
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 84
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF INTERNET/ PC/ LAPTOP TASKS - INTERESTED & NOT AWARE
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
Significance Level: 95%
Transfer photos from a digital camera or mobile
phone to a computer
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
4
1%
**
**
1
1%
-%
1
1%
4
1%
1
1%
-%
4
2%
3
1%
**
**
Buy things over the internet
4
1%
**
**
1
1%
-%
1
1%
4
1%
2
1%
1
1%
3
1%
4
1%
**
**
Use social networking sites like Facebook
4
1%
**
**
1
1%
-%
1
1%
4
1%
2
1%
1
1%
3
1%
4
1%
**
**
3
1%
**
**
2
1%
1
1%
1
1%
3
1%
2
1%
-%
3
1%
3
1%
**
**
14
4%
**
**
5
3%
2
2%
3
3%
14
4%
9
4%
3
3%
11
5%
11
4%
**
**
6
2%
**
**
4
2%
2
2%
2
2%
6
2%
4
2%
1
1%
6
3%
5
2%
**
**
315
96%
**
**
177
97%
71
98%
106
97%
315
96%
245
96%
113
97%
217
95%
293
96%
**
**
Use price comparison websites to find cheaper
deals or offers
ANY TASKS
GOVERNMENT/ COUNCIL INFORMATION AND
PROCESSES
NONE
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 102
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 85
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF INTERNET/ PC/ LAPTOP TASKS - INTERESTED & AWARE
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
Significance Level: 95%
Use email to contact friends and relatives
Find out about local services like such as cinemas
or restaurants
Use price comparison websites to find cheaper
deals or offers
Find out information from your local government or
local council such as health services, recycling,
local libraries
Look at information on hobbies or interests
Transfer photos from a digital camera or mobile
phone to a computer
Buy things over the internet
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
54
16%
**
**
21
12%
8
11%
13
12%
54
16%
39
15%
16
14%
36
16%
48
16%
**
**
47
14%
**
**
20
11%
6
8%
14
13%
47
14%
31
12%
13
11%
32
14%
43
14%
**
**
42
13%
**
**
18
10%
7
10%
11
10%
42
13%
30
12%
12
11%
29
13%
42
14%
**
**
42
13%
**
**
21
12%
8
12%
13
12%
42
13%
31
12%
14
12%
27
12%
38
12%
**
**
42
13%
**
**
19
11%
8
10%
12
11%
42
13%
30
12%
13
11%
28
12%
42
14%
**
**
41
12%
**
**
16
9%
7
9%
10
9%
41
12%
27
11%
9
8%
31
13%
37
12%
**
**
37
11%
**
**
17
9%
6
8%
11
10%
37
11%
30
12%
10
9%
27
12%
37
12%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 103
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 85
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF INTERNET/ PC/ LAPTOP TASKS - INTERESTED & AWARE
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
Significance Level: 95%
Complete government processes online - such as
register for tax credits, renew driving licence, car tax
or passport, complete tax return
Make phone calls over the internet for free using
services like Skype
Use social networking sites like Facebook
Watch online or download TV programmes or films
(e.g. BBC iPlayer, 4OD, ITV Player, Sky Player etc.)
ANY TASKS
GOVERNMENT/ COUNCIL INFORMATION AND
PROCESSES
NONE
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
31
10%
**
**
17
9%
6
9%
10
10%
31
10%
24
9%
11
9%
20
9%
27
9%
**
**
29
9%
**
**
15
8%
4
6%
11
10%
29
9%
22
9%
7
6%
20
9%
29
9%
**
**
24
7%
**
**
10
6%
4
6%
6
6%
24
7%
19
8%
5
5%
18
8%
24
8%
**
**
22
7%
**
**
10
6%
3
4%
7
7%
22
7%
19
7%
4
3%
17
7%
22
7%
**
**
74
23%
**
**
29
16%
11
15%
18
17%
74
23%
b
50
20%
20
17%
52
23%
68
22%
**
**
45
14%
**
**
22
12%
8
12%
14
12%
45
14%
32
13%
15
13%
29
13%
39
13%
**
**
255
77%
**
**
153
84%
e
62
85%
91
83%
255
77%
204
80%
96
83%
176
77%
236
78%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 104
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 86
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN11 In the past year, have you asked someone else to send an email for you, get information from the internet for you, or make a purchase from the internet on your behalf?
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
Yes - once
15
4%
**
**
8
4%
4
5%
4
4%
15
4%
12
5%
6
5%
8
4%
15
5%
**
**
Yes - 2-3 times
29
9%
**
**
17
9%
4
5%
13
11%
29
9%
25
10%
14
12%
17
7%
26
8%
**
**
Yes - 4-5 times
6
2%
**
**
2
1%
1
2%
1
1%
6
2%
3
1%
2
2%
4
2%
6
2%
**
**
Yes - more than 5 times
11
3%
**
**
7
4%
4
5%
4
3%
11
3%
10
4%
3
3%
9
4%
11
4%
**
**
TOTAL - YES
61
18%
**
**
34
19%
13
18%
22
20%
61
18%
49
19%
25
22%
38
17%
58
19%
**
**
246
75%
**
**
138
76%
56
77%
82
75%
246
75%
193
76%
85
74%
173
76%
231
76%
**
**
22
7%
**
**
9
5%
4
5%
6
5%
22
7%
12
5%
5
4%
17
8%
16
5%
**
**
No
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 105
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 87
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN12A How confident are you using the internet to do creative things - like making blogs, sharing photos online, or uploading short videos to the internet?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Very confident
554
45%
47
27%
bcd
14
16%
12
18%
2
11%
554
45%
abcd
102
30%
36
29%
528
47%
g
501
45%
**
**
Fairly confident
310
25%
42
24%
21
24%
16
24%
5
24%
310
25%
97
28%
33
26%
280
25%
289
26%
**
**
TOTAL CONFIDENT
864
71%
88
51%
bd
35
40%
28
41%
7
35%
864
71%
abcd
198
58%
69
54%
809
72%
g
790
71%
**
**
76
6%
16
9%
8
9%
5
8%
3
14%
e
76
6%
34
10%
11
8%
66
6%
65
6%
**
**
Not very confident
157
13%
33
19%
e
23
26%
e
18
27%
e
5
24%
e
157
13%
50
15%
21
17%
141
13%
140
13%
**
**
Not at all confident
122
10%
34
20%
e
21
24%
e
16
23%
e
5
26%
e
122
10%
57
17%
27
21%
h
96
9%
117
10%
**
**
TOTAL NOT CONFIDENT
279
23%
67
38%
e
44
50%
ae
34
50%
ae
10
50%
ae
279
23%
107
31%
48
37%
h
237
21%
258
23%
**
**
6
*%
3
1%
1
1%
1
1%
*
1%
6
*%
1
*%
*
*%
6
1%
6
1%
**
**
82
7%
18
11%
9
10%
e
6
9%
3
16%
e
82
7%
35
10%
11
8%
72
6%
71
6%
**
**
Neither/ nor
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 106
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 88
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN12B How confident are you in judging whether or not you can trust what you read or see on a website that you use?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Very confident
487
40%
45
26%
bcd
14
16%
11
16%
3
15%
487
40%
abcd
100
29%
34
27%
463
41%
g
435
39%
**
**
Fairly confident
413
34%
64
37%
34
38%
27
40%
7
34%
413
34%
110
32%
40
32%
374
33%
387
35%
**
**
TOTAL CONFIDENT
900
73%
110
63%
bd
48
54%
37
55%
10
49%
900
73%
abcd
210
62%
74
58%
837
75%
g
822
73%
**
**
Neither/ nor
133
11%
22
13%
16
18%
e
13
19%
e
3
16%
133
11%
51
15%
14
11%
121
11%
118
11%
**
**
Not very confident
139
11%
24
14%
17
19%
e
12
18%
e
5
22%
e
139
11%
53
15%
27
21%
h
117
10%
127
11%
**
**
Not at all confident
46
4%
15
8%
e
6
7%
e
4
6%
3
12%
e
46
4%
23
7%
12
9%
h
36
3%
45
4%
**
**
185
15%
38
22%
e
23
26%
e
16
24%
e
7
34%
ae
185
15%
76
22%
39
30%
h
153
14%
171
15%
**
**
8
1%
3
2%
1
1%
1
2%
*
1%
8
1%
3
1%
*
*%
8
1%
8
1%
**
**
141
12%
26
15%
18
20%
e
14
21%
e
4
17%
141
12%
54
16%
14
11%
129
12%
126
11%
**
**
TOTAL NOT CONFIDENT
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 107
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 89
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN12C Overall, how confident are you as an internet user?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Very confident
658
54%
56
33%
bd
20
23%
17
25%
3
16%
658
54%
abcd
140
41%
49
38%
619
55%
g
599
54%
**
**
Fairly confident
399
33%
72
41%
e
42
47%
e
32
47%
e
10
47%
e
399
33%
125
37%
49
39%
359
32%
365
33%
**
**
1057
86%
128
74%
d
62
70%
49
73%
13
62%
1057
86%
abcd
265
78%
98
77%
978
87%
g
965
86%
**
**
Neither/ nor
82
7%
16
10%
10
11%
e
7
10%
3
15%
e
82
7%
36
11%
9
7%
72
6%
73
7%
**
**
Not very confident
59
5%
17
10%
e
12
14%
e
9
14%
e
3
14%
e
59
5%
24
7%
15
12%
h
45
4%
54
5%
**
**
Not at all confident
25
2%
10
6%
e
4
4%
e
2
3%
2
8%
e
25
2%
15
4%
5
4%
20
2%
25
2%
**
**
TOTAL NOT CONFIDENT
84
7%
26
15%
e
16
18%
e
11
17%
e
5
22%
e
84
7%
39
11%
20
16%
h
65
6%
78
7%
**
**
3
*%
2
1%
e
-%
-%
-%
3
*%
-%
-%
3
*%
3
*%
**
**
85
7%
19
11%
10
11%
e
7
10%
3
15%
e
85
7%
36
11%
9
7%
75
7%
76
7%
**
**
TOTAL CONFIDENT
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 108
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 90
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN13 In most weeks when you go online using any type of computer (so a PC, laptop, netbook or tablet computer like an iPad), a mobile phone, a games console or a media player, would you say that you...
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Only visit websites that you've visited before
Visit maybe one or two sites that you haven't visited
before
Visit lots of websites that you haven't visited before
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
302
25%
53
30%
32
36%
e
24
35%
e
8
40%
e
302
25%
112
33%
41
32%
h
268
24%
283
25%
**
**
516
42%
67
39%
38
43%
29
43%
9
42%
516
42%
130
38%
50
39%
476
43%
472
42%
**
**
376
31%
47
27%
bd
15
17%
12
18%
3
12%
376
31%
bcd
87
26%
36
28%
344
31%
336
30%
**
**
31
3%
7
4%
4
4%
2
4%
1
6%
e
31
3%
11
3%
1
1%
30
3%
28
3%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 109
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 91
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN13 In most weeks when you go online using any type of computer (so a PC, laptop, netbook or tablet computer like an iPad), a mobile phone, a games console or a media player, would you say that you...
Base : Those who go online at home - excluding 'Don't know' responses at this question
AGE
Effective Weighted Sample
Total
Only visit websites that you've visited before
Visit maybe one or two sites that you haven't visited
before
Visit lots of websites that you haven't visited before
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1343
184
263
142
121
1343
510
159
941
144
200
130
114
941
295
120
1194
167
85
65
20
1194
328
126
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1261
79
843
870
66
1088
1091
73
1184
302
25%
53
32%
32
38%
e
24
36%
e
8
43%
ae
302
25%
112
34%
41
32%
h
268
25%
283
26%
**
**
516
43%
67
40%
38
45%
29
45%
9
44%
516
43%
130
39%
50
39%
476
44%
472
43%
**
**
376
31%
47
28%
bd
15
18%
12
19%
3
13%
376
31%
bcd
87
26%
36
28%
344
32%
336
31%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 110
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 92
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14A HOW OFTEN GO ONLINE FOR - Sending and receiving e-mails
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
985
80%
142
82%
d
66
75%
51
76%
15
71%
985
80%
bd
231
68%
94
74%
906
81%
g
902
81%
**
**
Do this at least every 3 months
106
9%
11
7%
7
8%
5
7%
3
13%
106
9%
41
12%
12
9%
95
8%
93
8%
**
**
62
5%
11
6%
9
11%
e
8
12%
e
1
6%
62
5%
25
7%
5
4%
57
5%
53
5%
**
**
1154
94%
164
95%
83
94%
64
95%
19
90%
1154
94%
297
87%
111
87%
1058
95%
g
1049
94%
**
**
Never do this
72
6%
9
5%
6
6%
4
5%
2
10%
72
6%
43
13%
16
13%
h
60
5%
70
6%
**
**
QUARTERLY
1091
89%
153
88%
74
83%
56
83%
18
84%
1091
89%
bc
272
80%
106
83%
1001
90%
g
996
89%
**
**
Do this but less often
EVER DO THIS
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 111
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 93
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14B HOW OFTEN GO ONLINE FOR - Using online chat rooms or Instant Messaging
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
331
27%
27
16%
bcd
6
6%
5
7%
1
6%
331
27%
abcd
70
21%
21
17%
318
28%
g
297
27%
**
**
Do this at least every 3 months
108
9%
8
5%
6
7%
d
5
8%
d
*
2%
108
9%
d
27
8%
8
6%
101
9%
89
8%
**
**
Do this but less often
115
9%
8
5%
4
4%
3
4%
1
2%
115
9%
abcd
25
7%
12
9%
106
9%
99
9%
**
**
EVER DO THIS
554
45%
44
25%
bd
15
17%
13
19%
d
2
10%
554
45%
abcd
122
36%
41
32%
524
47%
g
484
43%
**
**
Never do this
671
55%
130
75%
e
73
83%
ae
55
81%
e
19
90%
ace
671
55%
218
64%
86
68%
h
594
53%
635
57%
**
**
QUARTERLY
439
36%
36
21%
bd
12
13%
10
15%
2
8%
439
36%
abcd
97
28%
29
23%
419
37%
g
386
34%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 112
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 94
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14C HOW OFTEN GO ONLINE FOR - Buying and selling things online
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
270
22%
24
14%
bc
6
7%
4
7%
1
7%
270
22%
abcd
57
17%
24
19%
249
22%
258
23%
**
**
Do this at least every 3 months
468
38%
63
37%
d
28
31%
23
34%
5
24%
468
38%
bd
122
36%
41
32%
433
39%
428
38%
**
**
Do this but less often
261
21%
41
24%
19
22%
15
22%
4
21%
261
21%
58
17%
24
19%
240
22%
225
20%
**
**
EVER DO THIS
999
82%
129
74%
bcd
53
60%
42
62%
11
52%
999
82%
abcd
236
70%
89
70%
922
82%
g
911
81%
**
**
Never do this
226
18%
45
26%
e
36
40%
ae
25
38%
ae
10
48%
ae
226
18%
103
30%
39
30%
h
196
18%
208
19%
**
**
QUARTERLY
738
60%
87
50%
bd
34
38%
27
40%
7
31%
738
60%
abcd
179
53%
64
51%
682
61%
g
686
61%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 113
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 95
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14D HOW OFTEN GO ONLINE FOR - Playing games online
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Do this at least once a week
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
228
19%
20
11%
7
8%
6
9%
1
6%
228
19%
abcd
69
20%
37
29%
h
202
18%
221
20%
**
**
93
8%
5
3%
2
3%
2
2%
1
4%
93
8%
abc
21
6%
4
3%
91
8%
g
76
7%
**
**
Do this but less often
130
11%
13
7%
bc
1
1%
1
1%
1
4%
130
11%
bcd
25
7%
4
3%
125
11%
g
113
10%
**
**
EVER DO THIS
452
37%
37
21%
bc
11
13%
8
12%
3
14%
452
37%
abcd
115
34%
46
36%
417
37%
411
37%
**
**
Never do this
773
63%
136
79%
e
77
87%
ae
59
88%
ae
18
86%
e
773
63%
225
66%
82
64%
701
63%
708
63%
**
**
QUARTERLY
321
26%
24
14%
10
11%
8
11%
2
11%
321
26%
abcd
90
27%
41
32%
292
26%
297
27%
**
**
Do this at least every 3 months
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 114
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 96
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14E HOW OFTEN GO ONLINE FOR - Online gambling
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
34
3%
2
1%
2
2%
1
1%
1
3%
34
3%
12
3%
3
2%
32
3%
32
3%
**
**
Do this at least every 3 months
24
2%
2
1%
-%
-%
-%
24
2%
b
3
1%
1
1%
23
2%
23
2%
**
**
Do this but less often
48
4%
2
1%
*
*%
-%
*
1%
48
4%
bc
12
3%
3
3%
45
4%
46
4%
**
**
105
9%
7
4%
2
2%
1
1%
1
4%
105
9%
abc
27
8%
7
5%
99
9%
100
9%
**
**
Never do this
1120
91%
167
96%
e
87
98%
e
66
99%
e
20
96%
1120
91%
313
92%
120
95%
1019
91%
1019
91%
**
**
QUARTERLY
58
5%
4
3%
2
2%
1
1%
1
3%
58
5%
b
15
4%
3
3%
54
5%
55
5%
**
**
EVER DO THIS
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 115
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 97
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14F HOW OFTEN GO ONLINE FOR - Banking and paying bills online
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
481
39%
64
37%
bd
22
25%
d
19
28%
d
3
16%
481
39%
bcd
107
32%
40
32%
447
40%
g
444
40%
**
**
Do this at least every 3 months
244
20%
31
18%
14
16%
11
16%
3
16%
244
20%
43
13%
16
12%
232
21%
g
220
20%
**
**
67
5%
7
4%
5
6%
5
7%
1
4%
67
5%
20
6%
7
6%
59
5%
58
5%
**
**
EVER DO THIS
792
65%
102
59%
bd
42
48%
d
35
51%
d
8
36%
792
65%
bcd
170
50%
63
50%
738
66%
g
722
65%
**
**
Never do this
434
35%
72
41%
47
52%
ae
33
49%
e
14
64%
abce
434
35%
170
50%
64
50%
h
380
34%
397
35%
**
**
QUARTERLY
725
59%
95
55%
bd
37
41%
30
44%
d
7
32%
725
59%
bcd
150
44%
56
44%
679
61%
g
664
59%
**
**
Do this but less often
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 116
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 98
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14G HOW OFTEN GO ONLINE FOR - Downloading software
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
169
14%
12
7%
3
4%
3
4%
*
2%
169
14%
abcd
41
12%
16
13%
156
14%
157
14%
**
**
Do this at least every 3 months
273
22%
26
15%
d
10
12%
9
14%
d
1
6%
273
22%
abcd
55
16%
21
17%
258
23%
254
23%
**
**
Do this but less often
212
17%
24
14%
10
11%
8
12%
2
9%
212
17%
bd
47
14%
13
10%
203
18%
g
185
17%
**
**
EVER DO THIS
654
53%
61
35%
d
24
27%
d
20
30%
d
4
17%
654
53%
abcd
142
42%
50
39%
616
55%
g
596
53%
**
**
Never do this
572
47%
112
65%
e
65
73%
e
47
70%
e
17
83%
abce
572
47%
198
58%
77
61%
h
502
45%
523
47%
**
**
QUARTERLY
442
36%
37
22%
d
14
16%
d
12
18%
d
2
8%
442
36%
abcd
96
28%
38
30%
414
37%
411
37%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 117
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 99
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14H HOW OFTEN GO ONLINE FOR - Maintaining a website or blog/ weblog
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Do this at least once a week
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
130
11%
14
8%
bcd
1
1%
1
1%
*
1%
130
11%
bcd
14
4%
12
10%
120
11%
124
11%
**
**
Do this at least every 3 months
65
5%
2
1%
2
2%
2
2%
*
2%
65
5%
ab
14
4%
7
6%
62
6%
56
5%
**
**
Do this but less often
88
7%
10
6%
d
3
4%
3
4%
*
1%
88
7%
bd
11
3%
3
2%
86
8%
g
74
7%
**
**
EVER DO THIS
283
23%
26
15%
bcd
6
7%
5
8%
1
3%
283
23%
abcd
39
12%
22
17%
268
24%
255
23%
**
**
Never do this
943
77%
147
85%
e
83
93%
ae
62
92%
ae
20
97%
ae
943
77%
301
88%
105
83%
851
76%
864
77%
**
**
QUARTERLY
194
16%
16
9%
bcd
3
3%
2
3%
*
2%
194
16%
abcd
28
8%
19
15%
182
16%
181
16%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 118
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 100
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14I HOW OFTEN GO ONLINE FOR - Listening to radio stations online
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
157
13%
17
10%
bd
4
5%
4
5%
1
3%
157
13%
bcd
24
7%
14
11%
145
13%
145
13%
**
**
Do this at least every 3 months
122
10%
17
10%
bd
4
4%
3
5%
*
2%
122
10%
bcd
27
8%
10
7%
115
10%
106
9%
**
**
Do this but less often
123
10%
18
11%
5
6%
4
6%
1
6%
123
10%
b
23
7%
9
7%
116
10%
107
10%
**
**
EVER DO THIS
402
33%
52
30%
bcd
13
15%
11
16%
2
11%
402
33%
bcd
74
22%
33
26%
375
34%
g
359
32%
**
**
Never do this
824
67%
121
70%
76
85%
ae
57
84%
ae
19
89%
ae
824
67%
266
78%
94
74%
h
743
66%
760
68%
**
**
QUARTERLY
279
23%
34
20%
bcd
8
9%
7
10%
1
5%
279
23%
bcd
51
15%
24
19%
260
23%
252
22%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 119
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 101
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14J HOW OFTEN GO ONLINE FOR - Looking at social networking sites such as Facebook, MySpace, Piczo, Bebo, or hi5
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
678
55%
55
32%
bcd
16
18%
13
20%
3
14%
678
55%
abcd
169
50%
57
45%
635
57%
g
627
56%
**
**
Do this at least every 3 months
106
9%
6
4%
d
5
5%
d
5
7%
d
-%
106
9%
ad
19
6%
9
7%
101
9%
87
8%
**
**
38
3%
3
2%
2
3%
2
3%
1
2%
38
3%
8
2%
-%
38
3%
g
32
3%
**
**
EVER DO THIS
823
67%
64
37%
bd
23
26%
d
20
30%
d
3
16%
823
67%
abcd
195
58%
66
52%
774
69%
g
747
67%
**
**
Never do this
402
33%
109
63%
e
65
74%
ae
47
70%
e
18
84%
abce
402
33%
144
42%
61
48%
h
344
31%
372
33%
**
**
QUARTERLY
785
64%
61
35%
bd
21
24%
d
18
27%
d
3
14%
785
64%
abcd
188
55%
66
52%
736
66%
g
714
64%
**
**
Do this but less often
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 120
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 102
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14K HOW OFTEN GO ONLINE FOR - Listen to or download music online
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
302
25%
14
8%
bc
2
3%
1
2%
1
5%
302
25%
abcd
61
18%
30
24%
278
25%
281
25%
**
**
Do this at least every 3 months
232
19%
19
11%
d
6
7%
5
8%
1
3%
232
19%
abcd
58
17%
21
16%
216
19%
204
18%
**
**
Do this but less often
123
10%
18
10%
5
6%
4
6%
1
5%
123
10%
b
22
7%
7
6%
116
10%
113
10%
**
**
EVER DO THIS
657
54%
51
29%
bcd
14
15%
11
16%
3
13%
657
54%
abcd
142
42%
58
46%
610
55%
g
599
53%
**
**
Never do this
569
46%
123
71%
e
75
85%
ae
57
84%
ae
18
87%
ae
569
46%
198
58%
69
54%
h
508
45%
520
47%
**
**
QUARTERLY
534
44%
33
19%
bcd
8
9%
7
10%
2
8%
534
44%
abcd
120
35%
51
40%
495
44%
486
43%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 121
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 103
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14L HOW OFTEN GO ONLINE FOR - Watch online or download short video clips such as music videos or comedy clips (e.g. on YouTube)
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
354
29%
28
16%
bcd
6
7%
4
7%
1
6%
354
29%
abcd
76
22%
33
26%
328
29%
321
29%
**
**
Do this at least every 3 months
278
23%
23
14%
d
12
14%
d
11
17%
d
1
6%
278
23%
abd
71
21%
20
16%
261
23%
g
250
22%
**
**
Do this but less often
123
10%
27
16%
bcde
6
6%
5
7%
1
4%
123
10%
d
26
8%
13
10%
109
10%
108
10%
**
**
EVER DO THIS
756
62%
79
45%
bcd
24
27%
d
20
30%
d
3
16%
756
62%
abcd
173
51%
67
52%
698
62%
g
679
61%
**
**
Never do this
470
38%
95
55%
e
65
73%
ae
47
70%
ae
18
84%
abce
470
38%
166
49%
60
48%
h
420
38%
440
39%
**
**
QUARTERLY
633
52%
52
30%
bd
18
21%
d
16
23%
d
3
12%
633
52%
abcd
147
43%
54
42%
589
53%
g
571
51%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 122
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 104
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14M HOW OFTEN GO ONLINE FOR - Watch online or download TV programmes or films (e.g. BBC iPlayer, 4OD, ITV Player, Sky Player etc.)
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
276
23%
32
18%
bcd
5
6%
4
6%
1
6%
276
23%
bcd
48
14%
26
21%
253
23%
258
23%
**
**
Do this at least every 3 months
220
18%
19
11%
12
13%
10
15%
2
9%
220
18%
ad
57
17%
13
10%
211
19%
g
195
17%
**
**
Do this but less often
154
13%
27
16%
bcd
5
6%
4
6%
1
6%
154
13%
bcd
39
12%
14
11%
141
13%
131
12%
**
**
EVER DO THIS
650
53%
78
45%
bcd
23
25%
18
27%
4
21%
650
53%
abcd
145
43%
53
42%
605
54%
g
583
52%
**
**
Never do this
575
47%
95
55%
e
66
75%
ae
49
73%
ae
17
79%
ae
575
47%
195
57%
74
58%
h
513
46%
536
48%
**
**
QUARTERLY
496
40%
51
29%
bd
17
19%
14
21%
3
15%
496
40%
abcd
105
31%
39
31%
464
42%
g
452
40%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 123
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 105
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14N HOW OFTEN GO ONLINE FOR - Complete government processes online - such as register for tax credits, renew driving licence, car tax or passport, complete tax return
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Do this at least once a week
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
94
8%
7
4%
4
5%
3
4%
1
6%
94
8%
17
5%
4
3%
91
8%
g
87
8%
**
**
Do this at least every 3 months
305
25%
43
25%
bd
14
15%
11
16%
3
13%
305
25%
bcd
48
14%
23
18%
284
25%
g
274
24%
**
**
Do this but less often
337
27%
48
28%
20
23%
16
23%
4
21%
337
27%
75
22%
28
22%
314
28%
307
27%
**
**
EVER DO THIS
735
60%
98
56%
bcd
38
43%
30
44%
8
40%
735
60%
bcd
140
41%
55
43%
689
62%
g
668
60%
**
**
Never do this
490
40%
76
44%
51
57%
ae
38
56%
ae
13
60%
ae
490
40%
200
59%
72
57%
h
429
38%
451
40%
**
**
QUARTERLY
398
33%
50
29%
bd
18
20%
14
21%
4
19%
398
33%
bcd
65
19%
27
21%
375
34%
g
361
32%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 124
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 106
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14O HOW OFTEN GO ONLINE FOR - Send or receive Twitter updates
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Do this at least once a week
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
174
14%
5
3%
3
3%
2
3%
1
3%
174
14%
abcd
33
10%
6
5%
168
15%
g
157
14%
**
**
Do this at least every 3 months
77
6%
5
3%
d
1
1%
1
2%
-%
77
6%
bcd
18
5%
5
4%
74
7%
60
5%
**
**
Do this but less often
48
4%
3
2%
2
2%
2
3%
*
1%
48
4%
10
3%
7
5%
44
4%
40
4%
**
**
EVER DO THIS
299
24%
13
8%
6
7%
5
8%
1
4%
299
24%
abcd
60
18%
18
14%
285
26%
g
258
23%
**
**
Never do this
926
76%
160
92%
e
83
93%
e
62
92%
e
20
96%
e
926
76%
279
82%
110
86%
h
833
74%
861
77%
**
**
QUARTERLY
251
20%
10
6%
4
4%
3
5%
1
3%
251
20%
abcd
50
15%
11
9%
242
22%
g
217
19%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 125
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 107
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN14P HOW OFTEN GO ONLINE FOR - General surfing/ browsing the internet
Base : Those who go online at home (on any device) or elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
976
80%
125
72%
d
57
64%
45
67%
d
12
55%
976
80%
abcd
246
72%
95
75%
900
80%
891
80%
**
**
Do this at least every 3 months
98
8%
19
11%
c
7
7%
3
5%
3
15%
bce
98
8%
25
7%
7
6%
91
8%
89
8%
**
**
Do this but less often
35
3%
6
3%
7
8%
ae
5
8%
e
1
7%
e
35
3%
19
6%
5
4%
28
3%
28
3%
**
**
1108
90%
150
86%
d
70
79%
54
80%
16
77%
1108
90%
bcd
290
85%
108
85%
1019
91%
g
1008
90%
**
**
Never do this
117
10%
24
14%
18
21%
e
13
20%
e
5
23%
ae
117
10%
50
15%
20
15%
h
99
9%
111
10%
**
**
QUARTERLY
1074
88%
144
83%
bcd
63
72%
49
72%
15
70%
1074
88%
bcd
270
80%
103
81%
991
89%
g
980
88%
**
**
Significance Level: 95%
Unweighted total
Effective Weighted Sample
Total
Do this at least once a week
EVER DO THIS
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 126
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 108
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15A HOW OFTEN GO ONLINE FOR - Finding information for your work or your job or your studies
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
516
42%
61
35%
bcd
9
10%
7
11%
1
7%
516
42%
bcd
65
19%
40
31%
486
43%
g
465
42%
**
**
Do this at least every 3 months
181
15%
18
10%
6
7%
4
7%
2
7%
181
15%
bcd
46
13%
13
10%
168
15%
165
15%
**
**
Do this but less often
141
12%
21
12%
7
8%
6
9%
1
7%
141
12%
36
11%
10
8%
133
12%
119
11%
**
**
EVER DO THIS
838
68%
100
58%
bcd
22
25%
18
26%
4
21%
838
68%
abcd
147
43%
62
49%
787
70%
g
749
67%
**
**
Never do this
387
32%
74
42%
e
67
75%
ae
50
74%
ae
17
79%
ae
387
32%
193
57%
65
51%
h
332
30%
370
33%
**
**
QUARTERLY
697
57%
79
45%
bcd
15
17%
12
17%
3
14%
697
57%
abcd
111
33%
52
41%
654
58%
g
630
56%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 127
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 109
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15B HOW OFTEN GO ONLINE FOR - Finding information for booking holidays
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
111
9%
16
9%
b
4
4%
3
4%
1
4%
111
9%
bcd
13
4%
9
7%
102
9%
96
9%
**
**
Do this at least every 3 months
333
27%
57
33%
27
30%
21
31%
6
30%
333
27%
61
18%
32
25%
305
27%
310
28%
**
**
Do this but less often
537
44%
71
41%
d
32
37%
26
39%
6
30%
537
44%
bd
141
41%
45
36%
499
45%
g
482
43%
**
**
EVER DO THIS
981
80%
144
83%
bcd
63
71%
49
73%
13
63%
981
80%
bd
215
63%
86
67%
906
81%
g
888
79%
**
**
Never do this
244
20%
30
17%
26
29%
ae
18
27%
a
8
37%
ae
244
20%
125
37%
41
33%
h
212
19%
231
21%
**
**
QUARTERLY
444
36%
73
42%
30
34%
23
35%
7
34%
444
36%
74
22%
40
32%
407
36%
406
36%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 128
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 110
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15C HOW OFTEN GO ONLINE FOR - Finding information for your leisure time including cinema and live music
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
258
21%
28
16%
bcd
7
8%
6
8%
2
8%
258
21%
bcd
44
13%
17
14%
244
22%
g
240
21%
**
**
Do this at least every 3 months
472
39%
65
37%
bcd
22
25%
17
26%
5
23%
472
39%
bcd
107
32%
50
39%
431
39%
435
39%
**
**
Do this but less often
271
22%
36
21%
18
21%
13
19%
5
25%
271
22%
75
22%
24
19%
248
22%
235
21%
**
**
1001
82%
129
74%
bcd
48
54%
36
53%
12
55%
1001
82%
abcd
227
67%
91
72%
923
83%
g
909
81%
**
**
Never do this
224
18%
44
26%
e
41
46%
ae
32
47%
ae
9
45%
ae
224
18%
113
33%
36
28%
h
195
17%
209
19%
**
**
QUARTERLY
730
60%
93
53%
bcd
29
33%
23
34%
7
31%
730
60%
bcd
152
45%
67
53%
675
60%
674
60%
**
**
EVER DO THIS
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 129
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 111
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15D HOW OFTEN GO ONLINE FOR - Finding information about public services provided by local or national government
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
129
11%
17
10%
5
6%
4
6%
1
7%
129
11%
b
21
6%
10
8%
123
11%
118
11%
**
**
Do this at least every 3 months
388
32%
58
33%
bd
22
25%
17
25%
5
22%
388
32%
bd
79
23%
41
32%
354
32%
357
32%
**
**
Do this but less often
389
32%
58
33%
27
31%
21
31%
7
31%
389
32%
101
30%
32
25%
361
32%
346
31%
**
**
EVER DO THIS
906
74%
132
76%
bcd
54
61%
42
62%
13
60%
906
74%
bcd
201
59%
83
65%
838
75%
g
820
73%
**
**
Never do this
319
26%
42
24%
34
39%
ae
26
38%
ae
8
40%
ae
319
26%
139
41%
44
35%
h
280
25%
299
27%
**
**
QUARTERLY
518
42%
74
43%
bcd
27
31%
21
31%
6
29%
518
42%
bcd
100
29%
51
40%
477
43%
475
42%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 130
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 112
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15E HOW OFTEN GO ONLINE FOR - Finding information about health related issues
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
124
10%
11
7%
6
7%
4
7%
2
9%
124
10%
26
8%
20
16%
h
109
10%
110
10%
**
**
Do this at least every 3 months
379
31%
57
33%
25
28%
19
28%
6
28%
379
31%
91
27%
38
30%
347
31%
350
31%
**
**
Do this but less often
410
33%
65
37%
d
26
29%
21
32%
5
21%
410
33%
d
87
26%
32
25%
382
34%
g
361
32%
**
**
EVER DO THIS
913
75%
134
77%
bcd
57
65%
45
67%
12
59%
913
75%
bcd
204
60%
90
71%
838
75%
820
73%
**
**
Never do this
312
25%
40
23%
31
35%
ae
22
33%
ae
9
41%
ae
312
25%
135
40%
37
29%
280
25%
299
27%
**
**
QUARTERLY
503
41%
69
40%
31
36%
24
35%
8
37%
503
41%
117
35%
58
46%
456
41%
459
41%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 131
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 113
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15F HOW OFTEN GO ONLINE FOR - Looking at news websites
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
413
34%
53
31%
24
27%
18
27%
5
24%
413
34%
bd
90
26%
45
35%
376
34%
384
34%
**
**
Do this at least every 3 months
244
20%
32
18%
17
20%
13
19%
5
21%
244
20%
59
17%
25
19%
227
20%
216
19%
**
**
Do this but less often
212
17%
34
20%
d
15
16%
d
13
19%
d
2
8%
212
17%
d
54
16%
18
14%
196
18%
185
16%
**
**
EVER DO THIS
870
71%
119
69%
d
55
63%
44
65%
11
54%
870
71%
bd
203
60%
87
69%
799
71%
784
70%
**
**
Never do this
355
29%
54
31%
33
37%
e
23
35%
10
46%
ae
355
29%
137
40%
40
31%
320
29%
335
30%
**
**
QUARTERLY
658
54%
85
49%
41
46%
31
46%
10
46%
658
54%
b
148
44%
69
54%
602
54%
599
54%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 132
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 114
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15G HOW OFTEN GO ONLINE FOR - Looking at political or campaign or issues websites
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Do this at least once a week
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
73
6%
11
6%
bc
2
2%
1
1%
1
4%
73
6%
bc
7
2%
8
6%
66
6%
64
6%
**
**
Do this at least every 3 months
111
9%
14
8%
6
7%
5
7%
1
6%
111
9%
21
6%
9
7%
103
9%
95
9%
**
**
Do this but less often
214
17%
28
16%
10
11%
7
10%
3
13%
214
17%
bc
31
9%
11
9%
205
18%
g
186
17%
**
**
EVER DO THIS
398
32%
53
31%
bc
17
20%
13
19%
5
23%
398
32%
bcd
59
17%
29
23%
374
33%
g
346
31%
**
**
Never do this
828
68%
120
69%
71
80%
ae
55
81%
ae
16
77%
e
828
68%
281
83%
99
77%
h
744
67%
773
69%
**
**
QUARTERLY
184
15%
25
14%
8
9%
6
8%
2
10%
184
15%
bc
28
8%
18
14%
169
15%
160
14%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 133
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 115
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15H HOW OFTEN GO ONLINE FOR - Looking at adult-only websites
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
37
3%
3
2%
1
1%
*
1%
*
1%
37
3%
b
5
2%
3
2%
34
3%
34
3%
**
**
Do this at least every 3 months
49
4%
6
3%
bd
*
*%
*
1%
-%
49
4%
bcd
9
3%
3
3%
46
4%
37
3%
**
**
Do this but less often
74
6%
11
6%
bcd
*
*%
*
*%
*
1%
74
6%
bcd
13
4%
2
1%
72
6%
g
67
6%
**
**
160
13%
20
12%
bcd
1
2%
1
2%
*
1%
160
13%
bcd
27
8%
8
6%
153
14%
g
137
12%
**
**
Never do this
1066
87%
153
88%
87
98%
ae
66
98%
ae
21
99%
ae
1066
87%
313
92%
119
94%
h
966
86%
982
88%
**
**
QUARTERLY
85
7%
9
5%
bcd
1
1%
1
1%
*
1%
85
7%
bcd
15
4%
6
5%
80
7%
70
6%
**
**
EVER DO THIS
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 134
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 116
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15I HOW OFTEN GO ONLINE FOR - Making or receiving calls over the internet (e.g. Skype)
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
155
13%
24
14%
9
10%
7
11%
2
10%
155
13%
22
6%
13
10%
144
13%
137
12%
**
**
Do this at least every 3 months
160
13%
20
12%
6
6%
4
6%
1
7%
160
13%
bcd
26
8%
13
10%
149
13%
134
12%
**
**
Do this but less often
128
10%
17
10%
b
4
4%
3
4%
1
5%
128
10%
bcd
14
4%
6
5%
122
11%
g
111
10%
**
**
EVER DO THIS
443
36%
60
35%
bcd
19
21%
14
21%
5
22%
443
36%
bcd
61
18%
32
25%
416
37%
g
382
34%
**
**
Never do this
782
64%
113
65%
70
79%
ae
53
79%
ae
17
78%
ae
782
64%
279
82%
95
75%
h
702
63%
737
66%
**
**
QUARTERLY
315
26%
44
25%
b
15
17%
11
17%
4
17%
315
26%
bcd
47
14%
26
21%
293
26%
271
24%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 135
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 117
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15J HOW OFTEN GO ONLINE FOR - Doing an online course to achieve a qualification
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
45
4%
2
1%
2
2%
2
2%
-%
45
4%
d
9
3%
6
5%
41
4%
45
4%
**
**
Do this at least every 3 months
51
4%
4
2%
b
*
*%
-%
*
1%
51
4%
bcd
6
2%
2
2%
49
4%
40
4%
**
**
Do this but less often
116
9%
13
7%
bc
1
1%
1
1%
1
3%
116
9%
bcd
12
4%
5
4%
111
10%
g
94
8%
**
**
EVER DO THIS
212
17%
19
11%
bcd
3
3%
2
3%
1
4%
212
17%
abcd
27
8%
13
11%
201
18%
g
179
16%
**
**
Never do this
1013
83%
154
89%
e
86
97%
ae
65
97%
ae
20
96%
ae
1013
83%
313
92%
114
89%
h
917
82%
940
84%
**
**
QUARTERLY
96
8%
6
4%
2
2%
2
2%
*
1%
96
8%
abcd
15
4%
8
6%
90
8%
85
8%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 136
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 118
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15K HOW OFTEN GO ONLINE FOR - Looking at job opportunities
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
198
16%
15
9%
bcd
-%
-%
-%
198
16%
abcd
64
19%
14
11%
187
17%
g
190
17%
**
**
Do this at least every 3 months
221
18%
14
8%
bd
2
3%
2
4%
d
-%
221
18%
abcd
43
13%
13
10%
212
19%
g
185
17%
**
**
Do this but less often
217
18%
16
9%
bd
3
3%
3
4%
*
2%
217
18%
abcd
37
11%
17
13%
202
18%
194
17%
**
**
EVER DO THIS
636
52%
45
26%
bcd
5
6%
5
7%
*
2%
636
52%
abcd
144
42%
44
34%
602
54%
g
569
51%
**
**
Never do this
589
48%
129
74%
e
83
94%
ae
62
93%
ae
21
98%
ae
589
48%
196
58%
84
66%
h
516
46%
549
49%
**
**
QUARTERLY
419
34%
29
17%
bcd
2
3%
2
4%
d
-%
419
34%
abcd
107
32%
27
21%
400
36%
g
376
34%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 137
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 119
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15L HOW OFTEN GO ONLINE FOR - Visiting dating websites (like match.com, Dating Direct or eHarmony etc.)
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
17
1%
3
1%
*
1%
*
*%
*
1%
17
1%
4
1%
2
2%
15
1%
15
1%
**
**
Do this at least every 3 months
18
1%
1
1%
1
1%
1
1%
-%
18
1%
7
2%
-%
18
2%
14
1%
**
**
Do this but less often
41
3%
6
3%
d
1
1%
1
2%
-%
41
3%
d
9
3%
5
4%
37
3%
36
3%
**
**
EVER DO THIS
76
6%
9
5%
d
2
3%
2
3%
*
1%
76
6%
bd
20
6%
8
6%
70
6%
66
6%
**
**
Never do this
1149
94%
164
95%
86
97%
e
65
97%
21
99%
ae
1149
94%
320
94%
120
94%
1048
94%
1053
94%
**
**
QUARTERLY
36
3%
4
2%
1
1%
1
1%
*
1%
36
3%
11
3%
2
2%
33
3%
29
3%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 138
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 120
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15M HOW OFTEN GO ONLINE FOR - Sign an online petition
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
24
2%
3
2%
b
-%
-%
-%
24
2%
b
3
1%
4
3%
21
2%
23
2%
**
**
Do this at least every 3 months
74
6%
17
10%
bce
3
4%
2
3%
1
5%
74
6%
11
3%
8
6%
68
6%
70
6%
**
**
Do this but less often
163
13%
25
14%
d
11
13%
10
14%
d
1
7%
163
13%
d
28
8%
17
14%
149
13%
159
14%
**
**
EVER DO THIS
261
21%
45
26%
bd
14
16%
12
18%
2
11%
261
21%
d
43
13%
29
23%
238
21%
252
23%
**
**
Never do this
965
79%
128
74%
74
84%
a
55
82%
19
89%
ae
965
79%
297
87%
98
77%
880
79%
867
77%
**
**
QUARTERLY
98
8%
20
12%
bcd
3
4%
2
3%
1
5%
98
8%
bc
14
4%
12
9%
89
8%
93
8%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 139
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 121
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15N HOW OFTEN GO ONLINE FOR - Contact a local councillor or your MP online
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
18
1%
3
2%
b
-%
-%
-%
18
1%
b
3
1%
2
2%
17
1%
17
2%
**
**
Do this at least every 3 months
43
4%
15
9%
be
3
4%
2
4%
1
3%
43
4%
7
2%
3
2%
40
4%
37
3%
**
**
Do this but less often
97
8%
20
11%
6
7%
4
6%
2
9%
97
8%
20
6%
12
10%
87
8%
87
8%
**
**
158
13%
38
22%
bcde
9
10%
6
9%
3
13%
158
13%
30
9%
17
13%
143
13%
142
13%
**
**
Never do this
1067
87%
136
78%
80
90%
a
61
91%
a
18
87%
a
1067
87%
a
310
91%
110
87%
975
87%
977
87%
**
**
QUARTERLY
61
5%
18
11%
bcde
3
4%
2
4%
1
3%
61
5%
10
3%
5
4%
57
5%
55
5%
**
**
EVER DO THIS
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 140
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 122
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15O HOW OFTEN GO ONLINE FOR - Looking at websites for news about, or events in your local area/ the local community
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Do this at least once a week
160
13%
26
15%
b
8
9%
6
9%
2
8%
160
13%
34
10%
20
16%
142
13%
145
13%
**
**
Do this at least every 3 months
341
28%
43
25%
21
24%
16
24%
5
25%
341
28%
76
22%
30
24%
317
28%
313
28%
**
**
Do this but less often
241
20%
38
22%
16
18%
12
18%
4
19%
241
20%
50
15%
23
18%
220
20%
215
19%
**
**
EVER DO THIS
741
61%
107
62%
bc
45
51%
34
50%
11
52%
741
61%
bc
160
47%
74
58%
679
61%
673
60%
**
**
Never do this
484
39%
66
38%
44
49%
ae
33
50%
ae
10
48%
484
39%
179
53%
53
42%
439
39%
446
40%
**
**
QUARTERLY
501
41%
69
40%
29
33%
22
33%
7
33%
501
41%
b
111
33%
51
40%
459
41%
458
41%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 141
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 123
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF USE OF THE INTERNET AT LEAST ONCE A WEEK
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Sending and receiving emails
985
80%
142
82%
d
66
75%
51
76%
15
71%
985
80%
bd
231
68%
94
74%
906
81%
g
902
81%
**
**
General surfing/ browsing the internet
976
80%
125
72%
d
57
64%
45
67%
d
12
55%
976
80%
abcd
246
72%
95
75%
900
80%
891
80%
**
**
Looking at social networking sites
678
55%
55
32%
bcd
16
18%
13
20%
3
14%
678
55%
abcd
169
50%
57
45%
635
57%
g
627
56%
**
**
Finding information for your work/ job/ studies
516
42%
61
35%
bcd
9
10%
7
11%
1
7%
516
42%
bcd
65
19%
40
31%
486
43%
g
465
42%
**
**
Banking and paying bills online
481
39%
64
37%
bd
22
25%
d
19
28%
d
3
16%
481
39%
bcd
107
32%
40
32%
447
40%
g
444
40%
**
**
Looking at news websites
413
34%
53
31%
24
27%
18
27%
5
24%
413
34%
bd
90
26%
45
35%
376
34%
384
34%
**
**
Watch online or download short video clips
354
29%
28
16%
bcd
6
7%
4
7%
1
6%
354
29%
abcd
76
22%
33
26%
328
29%
321
29%
**
**
Using online chat rooms or Instant Messaging
331
27%
27
16%
bcd
6
6%
5
7%
1
6%
331
27%
abcd
70
21%
21
17%
318
28%
g
297
27%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 142
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 123
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF USE OF THE INTERNET AT LEAST ONCE A WEEK
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Listen to or download music online
302
25%
14
8%
bc
2
3%
1
2%
1
5%
302
25%
abcd
61
18%
30
24%
278
25%
281
25%
**
**
Watch online or download TV programmes or films
276
23%
32
18%
bcd
5
6%
4
6%
1
6%
276
23%
bcd
48
14%
26
21%
253
23%
258
23%
**
**
Buying and selling things online
270
22%
24
14%
bc
6
7%
4
7%
1
7%
270
22%
abcd
57
17%
24
19%
249
22%
258
23%
**
**
258
21%
28
16%
bcd
7
8%
6
8%
2
8%
258
21%
bcd
44
13%
17
14%
244
22%
g
240
21%
**
**
Playing games online
228
19%
20
11%
7
8%
6
9%
1
6%
228
19%
abcd
69
20%
37
29%
h
202
18%
221
20%
**
**
Looking at job opportunities
198
16%
15
9%
bcd
-%
-%
-%
198
16%
abcd
64
19%
14
11%
187
17%
g
190
17%
**
**
Send or receive Twitter updates
174
14%
5
3%
3
3%
2
3%
1
3%
174
14%
abcd
33
10%
6
5%
168
15%
g
157
14%
**
**
Downloading software
169
14%
12
7%
3
4%
3
4%
*
2%
169
14%
abcd
41
12%
16
13%
156
14%
157
14%
**
**
Finding information for your leisure time including
cinema and live music
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 143
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 123
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF USE OF THE INTERNET AT LEAST ONCE A WEEK
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Looking at websites for news about, or events in
your local area/ the local community
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
160
13%
26
15%
b
8
9%
6
9%
2
8%
160
13%
34
10%
20
16%
142
13%
145
13%
**
**
157
13%
17
10%
bd
4
5%
4
5%
1
3%
157
13%
bcd
24
7%
14
11%
145
13%
145
13%
**
**
155
13%
24
14%
9
10%
7
11%
2
10%
155
13%
22
6%
13
10%
144
13%
137
12%
**
**
130
11%
14
8%
bcd
1
1%
1
1%
*
1%
130
11%
bcd
14
4%
12
10%
120
11%
124
11%
**
**
129
11%
17
10%
5
6%
4
6%
1
7%
129
11%
b
21
6%
10
8%
123
11%
118
11%
**
**
Finding information about health related issues
124
10%
11
7%
6
7%
4
7%
2
9%
124
10%
26
8%
20
16%
h
109
10%
110
10%
**
**
Finding information for booking holidays
111
9%
16
9%
b
4
4%
3
4%
1
4%
111
9%
bcd
13
4%
9
7%
102
9%
96
9%
**
**
Listening to radio stations online
Making or receiving calls over the internet (e.g
Skype)
Maintaining a website or weblog/ blog
Finding information about public services provided
by local or national government
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 144
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 123
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF USE OF THE INTERNET AT LEAST ONCE A WEEK
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Complete government processes online
94
8%
7
4%
4
5%
3
4%
1
6%
94
8%
17
5%
4
3%
91
8%
g
87
8%
**
**
Looking at political/ campaign/ issues websites
73
6%
11
6%
bc
2
2%
1
1%
1
4%
73
6%
bc
7
2%
8
6%
66
6%
64
6%
**
**
Doing an online course to achieve a qualification
45
4%
2
1%
2
2%
2
2%
-%
45
4%
d
9
3%
6
5%
41
4%
45
4%
**
**
Looking at adult-only websites
37
3%
3
2%
1
1%
*
1%
*
1%
37
3%
b
5
2%
3
2%
34
3%
34
3%
**
**
Online gambling
34
3%
2
1%
2
2%
1
1%
1
3%
34
3%
12
3%
3
2%
32
3%
32
3%
**
**
Sign an online petition
24
2%
3
2%
b
-%
-%
-%
24
2%
b
3
1%
4
3%
21
2%
23
2%
**
**
Contact a local councillor or your MP online
18
1%
3
2%
b
-%
-%
-%
18
1%
b
3
1%
2
2%
17
1%
17
2%
**
**
Visiting dating websites
17
1%
3
1%
*
1%
*
*%
*
1%
17
1%
4
1%
2
2%
15
1%
15
1%
**
**
1020
83%
144
83%
68
77%
53
78%
16
74%
1020
83%
bd
248
73%
97
77%
940
84%
g
938
84%
**
**
COMMUNICATION
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 145
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 123
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF USE OF THE INTERNET AT LEAST ONCE A WEEK
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
GENERAL SURFING/ BROWSING
976
80%
125
72%
d
57
64%
45
67%
d
12
55%
976
80%
abcd
246
72%
95
75%
900
80%
891
80%
**
**
SOCIAL NETWORKING
696
57%
55
32%
bd
18
21%
15
22%
3
15%
696
57%
abcd
173
51%
58
45%
652
58%
g
643
57%
**
**
TRANSACTIONS
631
51%
76
44%
bcd
25
29%
21
31%
5
23%
631
51%
bcd
144
42%
52
41%
587
52%
g
584
52%
**
**
ENTERTAINMENT
588
48%
57
33%
bcd
17
19%
14
20%
4
18%
588
48%
abcd
140
41%
58
46%
541
48%
543
48%
**
**
WORK/ STUDIES INFORMATION
578
47%
64
37%
bcd
9
10%
7
11%
1
7%
578
47%
abcd
98
29%
44
34%
543
49%
g
524
47%
**
**
NEWS
413
34%
53
31%
24
27%
18
27%
5
24%
413
34%
bd
90
26%
45
35%
376
34%
384
34%
**
**
PUBLIC/ CIVIC
308
25%
41
23%
bc
13
15%
9
14%
4
18%
308
25%
bc
59
17%
33
26%
282
25%
279
25%
**
**
LEISURE INFORMATION
292
24%
31
18%
b
9
11%
7
10%
2
11%
292
24%
bcd
52
15%
23
18%
273
24%
270
24%
**
**
MAINTAIN WEBSITE
130
11%
14
8%
bcd
1
1%
1
1%
*
1%
130
11%
bcd
14
4%
12
10%
120
11%
124
11%
**
**
HEALTH INFORMATION
124
10%
11
7%
6
7%
4
7%
2
9%
124
10%
26
8%
20
16%
h
109
10%
110
10%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 146
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 123
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF USE OF THE INTERNET AT LEAST ONCE A WEEK
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
NONE OF THESE
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
11
12%
ae
8
12%
ae
2
11%
ae
Significance Level: 95%
Unweighted total
AGE/SEG
57
5%
8
5%
57
5%
26
8%
7
6%
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
49
4%
42
4%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 147
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 124
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF USE OF THE INTERNET AT LEAST ONCE A WEEK FOR PUBLIC/CIVIC ACTIVITIES
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Looking at websites for news about , or events in
your local area/ the local community
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
160
13%
26
15%
b
8
9%
6
9%
2
8%
160
13%
34
10%
20
16%
142
13%
145
13%
**
**
129
11%
17
10%
5
6%
4
6%
1
7%
129
11%
b
21
6%
10
8%
123
11%
118
11%
**
**
Complete government processes online
94
8%
7
4%
4
5%
3
4%
1
6%
94
8%
17
5%
4
3%
91
8%
g
87
8%
**
**
Looking at political/ campaign/ issues websites
73
6%
11
6%
bc
2
2%
1
1%
1
4%
73
6%
bc
7
2%
8
6%
66
6%
64
6%
**
**
Sign an online petition
24
2%
3
2%
b
-%
-%
-%
24
2%
b
3
1%
4
3%
21
2%
23
2%
**
**
Contact a local councillor or your MP online
18
1%
3
2%
b
-%
-%
-%
18
1%
b
3
1%
2
2%
17
1%
17
2%
**
**
ANY OF THESE
308
25%
41
23%
bc
13
15%
9
14%
4
18%
308
25%
bc
59
17%
33
26%
282
25%
279
25%
**
**
NONE OF THESE
918
75%
133
77%
76
85%
ae
58
86%
ae
17
82%
918
75%
281
83%
94
74%
836
75%
840
75%
**
**
Finding information about public services provided
by local or national government
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 148
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 125
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF USE OF THE INTERNET AT ALL
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
Significance Level: 95%
Unweighted total
AGE/SEG
1220
EMG
WHITE
i
NON-WHITE
~j
1296
82
965
150
210
135
122
965
305
121
866
892
68
Total
1225
173
89
67
21
1225
340
127
1118
1119
75
Sending and receiving emails
1154
94%
164
95%
83
94%
64
95%
19
90%
1154
94%
297
87%
111
87%
1058
95%
g
1049
94%
**
**
General surfing/ browsing the internet
1108
90%
150
86%
d
70
79%
54
80%
16
77%
1108
90%
bcd
290
85%
108
85%
1019
91%
g
1008
90%
**
**
1001
82%
129
74%
bcd
48
54%
36
53%
12
55%
1001
82%
abcd
227
67%
91
72%
923
83%
g
909
81%
**
**
Buying and selling things online
999
82%
129
74%
bcd
53
60%
42
62%
11
52%
999
82%
abcd
236
70%
89
70%
922
82%
g
911
81%
**
**
Finding information for booking holidays
981
80%
144
83%
bcd
63
71%
49
73%
13
63%
981
80%
bd
215
63%
86
67%
906
81%
g
888
79%
**
**
Finding information about health related issues
913
75%
134
77%
bcd
57
65%
45
67%
12
59%
913
75%
bcd
204
60%
90
71%
838
75%
820
73%
**
**
906
74%
132
76%
bcd
54
61%
42
62%
13
60%
906
74%
bcd
201
59%
83
65%
838
75%
g
820
73%
**
**
870
71%
119
69%
d
55
63%
44
65%
11
54%
870
71%
bd
203
60%
87
69%
799
71%
784
70%
**
**
Finding information for your leisure time including
cinema and live music
Finding information about public services provided
by local or national government
Looking at news websites
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 149
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 125
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF USE OF THE INTERNET AT ALL
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Finding information for your work/ job/ studies
838
68%
100
58%
bcd
22
25%
18
26%
4
21%
838
68%
abcd
147
43%
62
49%
787
70%
g
749
67%
**
**
Looking at social networking sites
823
67%
64
37%
bd
23
26%
d
20
30%
d
3
16%
823
67%
abcd
195
58%
66
52%
774
69%
g
747
67%
**
**
Banking and paying bills online
792
65%
102
59%
bd
42
48%
d
35
51%
d
8
36%
792
65%
bcd
170
50%
63
50%
738
66%
g
722
65%
**
**
Watch online or download short video clips
756
62%
79
45%
bcd
24
27%
d
20
30%
d
3
16%
756
62%
abcd
173
51%
67
52%
698
62%
g
679
61%
**
**
741
61%
107
62%
bc
45
51%
34
50%
11
52%
741
61%
bc
160
47%
74
58%
679
61%
673
60%
**
**
Complete government processes online
735
60%
98
56%
bcd
38
43%
30
44%
8
40%
735
60%
bcd
140
41%
55
43%
689
62%
g
668
60%
**
**
Listen to or download music online
657
54%
51
29%
bcd
14
15%
11
16%
3
13%
657
54%
abcd
142
42%
58
46%
610
55%
g
599
53%
**
**
Looking at websites for news about , or events in
your local area/ the local community
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 150
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 125
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF USE OF THE INTERNET AT ALL
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Downloading software
654
53%
61
35%
d
24
27%
d
20
30%
d
4
17%
654
53%
abcd
142
42%
50
39%
616
55%
g
596
53%
**
**
Watch online or download TV programmes or films
650
53%
78
45%
bcd
23
25%
18
27%
4
21%
650
53%
abcd
145
43%
53
42%
605
54%
g
583
52%
**
**
Looking at job opportunities
636
52%
45
26%
bcd
5
6%
5
7%
*
2%
636
52%
abcd
144
42%
44
34%
602
54%
g
569
51%
**
**
Using online chat rooms or Instant Messaging
554
45%
44
25%
bd
15
17%
13
19%
d
2
10%
554
45%
abcd
122
36%
41
32%
524
47%
g
484
43%
**
**
Playing games online
452
37%
37
21%
bc
11
13%
8
12%
3
14%
452
37%
abcd
115
34%
46
36%
417
37%
411
37%
**
**
443
36%
60
35%
bcd
19
21%
14
21%
5
22%
443
36%
bcd
61
18%
32
25%
416
37%
g
382
34%
**
**
Listening to radio stations online
402
33%
52
30%
bcd
13
15%
11
16%
2
11%
402
33%
bcd
74
22%
33
26%
375
34%
g
359
32%
**
**
Looking at political/ campaign/ issues websites
398
32%
53
31%
bc
17
20%
13
19%
5
23%
398
32%
bcd
59
17%
29
23%
374
33%
g
346
31%
**
**
Making or receiving calls over the internet (e.g
Skype)
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 151
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 125
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF USE OF THE INTERNET AT ALL
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Send or receive Twitter updates
299
24%
13
8%
6
7%
5
8%
1
4%
299
24%
abcd
60
18%
18
14%
285
26%
g
258
23%
**
**
Maintaining a website or weblog/ blog
283
23%
26
15%
bcd
6
7%
5
8%
1
3%
283
23%
abcd
39
12%
22
17%
268
24%
255
23%
**
**
Sign an online petition
261
21%
45
26%
bd
14
16%
12
18%
2
11%
261
21%
d
43
13%
29
23%
238
21%
252
23%
**
**
Doing an online course to achieve a qualification
212
17%
19
11%
bcd
3
3%
2
3%
1
4%
212
17%
abcd
27
8%
13
11%
201
18%
g
179
16%
**
**
Looking at adult-only websites
160
13%
20
12%
bcd
1
2%
1
2%
*
1%
160
13%
bcd
27
8%
8
6%
153
14%
g
137
12%
**
**
Contact a local councillor or your MP online
158
13%
38
22%
bcde
9
10%
6
9%
3
13%
158
13%
30
9%
17
13%
143
13%
142
13%
**
**
Online gambling
105
9%
7
4%
2
2%
1
1%
1
4%
105
9%
abc
27
8%
7
5%
99
9%
100
9%
**
**
76
6%
9
5%
d
2
3%
2
3%
*
1%
76
6%
bd
20
6%
8
6%
70
6%
66
6%
**
**
Visiting dating websites
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 152
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 125
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF USE OF THE INTERNET AT ALL
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
Significance Level: 95%
Unweighted total
AGE/SEG
1220
EMG
WHITE
i
NON-WHITE
~j
1296
82
965
150
210
135
122
965
305
121
866
892
68
Total
1225
173
89
67
21
1225
340
127
1118
1119
75
COMMUNICATION
1169
95%
165
95%
83
94%
64
95%
19
91%
1169
95%
d
304
90%
112
88%
1073
96%
g
1062
95%
**
**
GENERAL SURFING/ BROWSING
1108
90%
150
86%
d
70
79%
54
80%
16
77%
1108
90%
bcd
290
85%
108
85%
1019
91%
g
1008
90%
**
**
LEISURE INFORMATION
1106
90%
154
89%
bcd
69
78%
53
79%
16
74%
1106
90%
bcd
267
78%
106
83%
1016
91%
g
1004
90%
**
**
TRANSACTIONS
1091
89%
146
84%
bcd
62
70%
49
72%
14
64%
1091
89%
abcd
267
79%
101
79%
1005
90%
g
996
89%
**
**
PUBLIC/ CIVIC
1051
86%
148
86%
bc
67
76%
51
75%
17
79%
1051
86%
bcd
257
76%
105
82%
963
86%
954
85%
**
**
ENTERTAINMENT
969
79%
117
67%
bcd
42
47%
33
49%
9
43%
969
79%
abcd
238
70%
94
74%
891
80%
875
78%
**
**
WORK/ STUDIES INFORMATION
942
77%
106
61%
bcd
23
26%
18
27%
5
23%
942
77%
abcd
197
58%
68
54%
886
79%
g
846
76%
**
**
HEALTH INFORMATION
913
75%
134
77%
bcd
57
65%
45
67%
12
59%
913
75%
bcd
204
60%
90
71%
838
75%
820
73%
**
**
NEWS
870
71%
119
69%
d
55
63%
44
65%
11
54%
870
71%
bd
203
60%
87
69%
799
71%
784
70%
**
**
SOCIAL NETWORKING
842
69%
67
39%
bd
25
29%
d
22
32%
d
4
17%
842
69%
abcd
202
60%
69
55%
790
71%
g
761
68%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 153
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 125
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF USE OF THE INTERNET AT ALL
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
MAINTAIN WEBSITE
ONLY EMAIL/ BROWSING AND NO OTHER USES
ONLY EMAIL/ BROWSING/ LEISURE INFO AND
NO OTHER USES
ONLY EMAIL/ BROWSING/ LEISURE/ HOLIDAYS
INFO AND NO OTHER USES
NONE OF THESE
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
283
23%
26
15%
bcd
6
7%
5
8%
1
3%
283
23%
abcd
39
12%
22
17%
268
24%
255
23%
**
**
8
1%
3
2%
1
2%
1
1%
1
3%
e
8
1%
6
2%
1
1%
6
1%
8
1%
**
**
9
1%
3
2%
2
3%
e
1
2%
1
4%
e
9
1%
7
2%
2
1%
7
1%
9
1%
**
**
10
1%
4
2%
e
3
4%
e
2
3%
e
1
5%
e
10
1%
8
2%
2
1%
8
1%
10
1%
**
**
3
*%
-%
1
1%
e
1
2%
e
*
1%
3
*%
3
1%
-%
3
*%
3
*%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 154
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 126
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF USE OF THE INTERNET AT ALL FOR PUBLIC/CIVIC ACTIVITIES
Base : Those who go online at home (on any device) or elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
906
74%
132
76%
bcd
54
61%
42
62%
13
60%
906
74%
bcd
201
59%
83
65%
838
75%
g
820
73%
**
**
741
61%
107
62%
bc
45
51%
34
50%
11
52%
741
61%
bc
160
47%
74
58%
679
61%
673
60%
**
**
Complete government processes online
735
60%
98
56%
bcd
38
43%
30
44%
8
40%
735
60%
bcd
140
41%
55
43%
689
62%
g
668
60%
**
**
Looking at political/ campaign/ issues websites
398
32%
53
31%
bc
17
20%
13
19%
5
23%
398
32%
bcd
59
17%
29
23%
374
33%
g
346
31%
**
**
Sign an online petition
261
21%
45
26%
bd
14
16%
12
18%
2
11%
261
21%
d
43
13%
29
23%
238
21%
252
23%
**
**
Contact a local councillor or your MP online
158
13%
38
22%
bcde
9
10%
6
9%
3
13%
158
13%
30
9%
17
13%
143
13%
142
13%
**
**
1051
86%
148
86%
bc
67
76%
51
75%
17
79%
1051
86%
bcd
257
76%
105
82%
963
86%
954
85%
**
**
174
14%
25
14%
21
24%
ae
17
25%
ae
4
21%
e
174
14%
83
24%
22
18%
155
14%
165
15%
**
**
Significance Level: 95%
Unweighted total
Effective Weighted Sample
Total
Finding information about public services provided
by local or national government
Looking at websites for news about , or events in
your local area/ the local community
ANY OF THESE
NONE OF THESE
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 155
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 127
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
TYPES OF USE OF THE INTERNET EVER MADE (CATEGORY OVER-CODES FROM IN14/IN15) DOES NOT INCLUDE 'GENERAL SURFING/ BROWSING'
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
Significance Level: 95%
Unweighted total
AGE/SEG
1220
EMG
WHITE
i
NON-WHITE
~j
1296
82
965
150
210
135
122
965
305
121
866
892
68
Total
1225
173
89
67
21
1225
340
127
1118
1119
75
EMAIL
1154
94%
164
95%
83
94%
64
95%
19
90%
1154
94%
297
87%
111
87%
1058
95%
g
1049
94%
**
**
INFORMATION (PERSONAL)
1152
94%
162
93%
bd
77
87%
59
87%
18
85%
1152
94%
bcd
295
87%
116
91%
1056
94%
1048
94%
**
**
BUYING AND SELLING
999
82%
129
74%
bcd
53
60%
42
62%
11
52%
999
82%
abcd
236
70%
89
70%
922
82%
g
911
81%
**
**
GOVERNMENT SITES
996
81%
142
82%
bcd
61
69%
47
70%
13
64%
996
81%
bcd
232
68%
93
73%
919
82%
g
904
81%
**
**
INFORMATION (WORK/ COLLEGE/ SCHOOL)
942
77%
106
61%
bcd
23
26%
18
27%
5
23%
942
77%
abcd
197
58%
68
54%
886
79%
g
846
76%
**
**
HEALTH
913
75%
134
77%
bcd
57
65%
45
67%
12
59%
913
75%
bcd
204
60%
90
71%
838
75%
820
73%
**
**
SOCIAL NETWORKING SITES
842
69%
67
39%
bd
25
29%
d
22
32%
d
4
17%
842
69%
abcd
202
60%
69
55%
790
71%
g
761
68%
**
**
BANKING/ PAYING BILLS
792
65%
102
59%
bd
42
48%
d
35
51%
d
8
36%
792
65%
bcd
170
50%
63
50%
738
66%
g
722
65%
**
**
WATCHING VIDEO CLIPS/ WEBCASTS
756
62%
79
45%
bcd
24
27%
d
20
30%
d
3
16%
756
62%
abcd
173
51%
67
52%
698
62%
g
679
61%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 156
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 127
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
TYPES OF USE OF THE INTERNET EVER MADE (CATEGORY OVER-CODES FROM IN14/IN15) DOES NOT INCLUDE 'GENERAL SURFING/ BROWSING'
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
COMMUNICATIONS
721
59%
80
46%
bcd
28
32%
23
34%
5
25%
721
59%
abcd
152
45%
55
43%
677
61%
g
636
57%
**
**
MUSIC
657
54%
51
29%
bcd
14
15%
11
16%
3
13%
657
54%
abcd
142
42%
58
46%
610
55%
g
599
53%
**
**
DOWNLOADING SOFTWARE
654
53%
61
35%
d
24
27%
d
20
30%
d
4
17%
654
53%
abcd
142
42%
50
39%
616
55%
g
596
53%
**
**
WATCHING TV CONTENT
650
53%
78
45%
bcd
23
25%
18
27%
4
21%
650
53%
abcd
145
43%
53
42%
605
54%
g
583
52%
**
**
CIVIC INVOLVEMENT
532
43%
76
44%
32
36%
24
36%
8
37%
532
43%
b
95
28%
49
39%
492
44%
476
43%
**
**
GAMES
452
37%
37
21%
bc
11
13%
8
12%
3
14%
452
37%
abcd
115
34%
46
36%
417
37%
411
37%
**
**
RADIO
402
33%
52
30%
bcd
13
15%
11
16%
2
11%
402
33%
bcd
74
22%
33
26%
375
34%
g
359
32%
**
**
283
23%
26
15%
bcd
6
7%
5
8%
1
3%
283
23%
abcd
39
12%
22
17%
268
24%
255
23%
**
**
105
9%
7
4%
2
2%
1
1%
1
4%
105
9%
abc
27
8%
7
5%
99
9%
100
9%
**
**
UPLOADING/ ADDING CONTENT TO THE
INTERNET
ONLINE GAMBLING
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 157
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 127
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
TYPES OF USE OF THE INTERNET EVER MADE (CATEGORY OVER-CODES FROM IN14/IN15) DOES NOT INCLUDE 'GENERAL SURFING/ BROWSING'
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
NONE OF THESE
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
7
1%
1
*%
2
3%
e
2
3%
e
*
2%
e
7
1%
5
2%
1
1%
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
6
1%
7
1%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 158
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 128
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
COUNT OF TYPES OF USE OF THE INTERNET EVER MADE (CATEGORY OVER-CODES FROM IN14/IN15) DOES NOT INCLUDE 'GENERAL SURFING/ BROWSING'
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
NONE
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
7
1%
1
*%
2
3%
e
2
3%
e
*
2%
e
7
1%
5
2%
1
1%
6
1%
7
1%
**
**
NARROW - 1-6 TYPES
217
18%
50
29%
e
40
45%
ae
28
41%
ae
12
58%
abce
217
18%
107
31%
39
31%
h
182
16%
205
18%
**
**
MEDIUM - 7-10 TYPES
341
28%
57
33%
34
38%
e
27
40%
e
7
33%
341
28%
114
33%
38
30%
310
28%
318
28%
**
**
BROAD - 11-18 TYPES
661
54%
66
38%
bcd
12
14%
d
11
16%
d
1
6%
661
54%
abcd
114
34%
50
39%
620
55%
g
589
53%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 159
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 129
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15AA Thinking now about all the different websites that you visit in a typical week for whatever purpose, whether that's at work, at home or elsewhere. How many different websites would you say you visit in a typical week? (BASED ON
ACTUAL RESPONSES ONLY)
Base : Those who go online at home (on any device) or elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
Total
1225
173
89
67
21
1225
340
Base for %
1024
152
73
55
18
1024
285
Significance Level: 95%
Unweighted total
Effective Weighted Sample
NONE
EMG
WHITE
i
NON-WHITE
~j
1220
1296
82
866
892
68
127
1118
1119
75
115
928
953
49
8
1%
-%
1
1%
1
1%
*
2%
a
8
1%
5
2%
-%
8
1%
5
1%
**
**
1-4
229
22%
49
32%
e
30
42%
e
21
38%
e
10
53%
abce
229
22%
97
34%
35
30%
h
200
22%
214
22%
**
**
5-10
402
39%
62
41%
25
34%
19
34%
6
33%
402
39%
108
38%
40
35%
370
40%
371
39%
**
**
11-20
186
18%
23
15%
12
16%
d
10
19%
d
1
8%
186
18%
d
39
14%
20
18%
170
18%
172
18%
**
**
21-30
94
9%
6
4%
2
2%
2
3%
*
1%
94
9%
abcd
17
6%
6
5%
88
10%
92
10%
**
**
31-40
39
4%
6
4%
bd
1
1%
1
1%
-%
39
4%
bd
8
3%
5
4%
33
4%
37
4%
**
**
OVER 40
66
6%
5
3%
3
4%
2
4%
*
3%
66
6%
12
4%
9
8%
59
6%
62
7%
**
**
1-10
631
62%
111
73%
e
55
76%
e
40
72%
e
16
86%
abce
631
62%
206
72%
75
65%
570
61%
585
61%
**
**
11-20
186
18%
23
15%
12
16%
d
10
19%
d
1
8%
186
18%
d
39
14%
20
18%
170
18%
172
18%
**
**
SUMMARY CODES
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 160
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 129
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN15AA Thinking now about all the different websites that you visit in a typical week for whatever purpose, whether that's at work, at home or elsewhere. How many different websites would you say you visit in a typical week? (BASED ON
ACTUAL RESPONSES ONLY)
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
21 OR MORE
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
199
19%
17
11%
d
5
7%
4
8%
1
3%
199
19%
abcd
36
12%
20
18%
EMG
WHITE
i
NON-WHITE
~j
1220
1296
82
866
892
68
1118
1119
75
181
19%
192
20%
**
**
Don't know
202
21
16
13
3
202
55
12
190
166
**
Mean number
18.9
13.8
d
31.90
2.47
10.8
12.2
d
25.13
2.30
6.6
18.9
bd
48.09
1.41
12.6
18.5
18.9
19.5
**
21.30
1.01
36.94
3.09
48.70
1.53
49.66
1.50
**
**
Standard deviation
Standard error
Columns Tested: a,b,c,d,e - g,h - i,j
48.09
1.41
22.51
1.48
10.94
1.04
Prepared by Saville Rossiter-Base : 01727 899 399
Page 161
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 130
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN16 Can you tell me if you intend to get internet access at home, through a computer, laptop or netbook in the next year or so?
Base : Those who do not have internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
412
55
231
99
132
412
326
124
Effective Weighted Sample
317
44
216
90
126
317
269
Total
324
49
156
62
94
324
242
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
288
391
20
116
222
299
18
100
239
301
20
Yes
33
10%
**
**
7
5%
**
**
5
6%
33
10%
b
22
9%
6
6%
29
12%
g
30
10%
**
**
No
230
71%
**
**
141
91%
e
**
**
87
93%
e
230
71%
190
78%
88
87%
h
157
66%
221
73%
**
**
61
19%
**
**
7
5%
**
**
1
1%
61
19%
bd
30
12%
7
7%
53
22%
g
50
17%
**
**
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 162
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 131
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN17 And can you tell me what your reasons are for not getting internet access at home?
Base : Those who do not intend to get internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
305
41
209
86
123
305
264
109
Effective Weighted Sample
240
32
196
78
118
240
226
Total
230
35
141
54
87
230
190
Base for %
218
32
140
53
86
218
I'm not interested in the internet
121
55%
**
**
91
65%
e
**
**
59
68%
e
121
55%
I don't need it
107
49%
**
**
66
47%
**
**
39
45%
It's not for people of my age
44
20%
**
**
40
28%
e
**
**
I don't have a computer
39
18%
**
**
28
20%
I can't afford a computer
39
18%
**
**
I would not use it enough
30
14%
I don't know how to use a computer
EMG
WHITE
i
NON-WHITE
~j
196
296
9
104
155
231
8
88
157
221
10
185
85
148
209
10
106
58%
53
62%
78
53%
115
55%
**
**
107
49%
84
45%
39
46%
77
52%
99
47%
**
**
28
33%
e
44
20%
41
22%
26
30%
h
20
13%
40
19%
**
**
**
**
16
18%
39
18%
31
17%
22
25%
24
16%
38
18%
**
**
14
10%
**
**
5
6%
39
18%
bd
33
18%
18
21%
26
17%
38
18%
**
**
**
**
17
12%
**
**
11
12%
30
14%
20
11%
10
11%
22
15%
26
13%
**
**
28
13%
**
**
24
17%
**
**
14
17%
28
13%
29
16%
19
22%
h
15
10%
28
13%
**
**
I don't have time to use it/ I'm too busy
16
7%
**
**
4
3%
**
**
3
3%
16
7%
b
4
2%
1
1%
15
10%
g
15
7%
**
**
It's too expensive
15
7%
**
**
4
3%
**
**
1
1%
15
7%
bd
13
7%
4
5%
11
7%
15
7%
**
**
Significance Level: 95%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 163
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 131
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN17 And can you tell me what your reasons are for not getting internet access at home?
Base : Those who do not intend to get internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
305
41
209
86
123
305
264
109
Effective Weighted Sample
240
32
196
78
118
240
226
Total
230
35
141
54
87
230
190
Significance Level: 95%
I can't justify the cost/ I need other things more
EMG
WHITE
i
NON-WHITE
~j
196
296
9
104
155
231
8
88
157
221
10
11
5%
**
**
4
3%
**
**
3
3%
11
5%
11
6%
4
4%
8
5%
11
5%
**
**
5
2%
**
**
3
2%
**
**
2
2%
5
2%
4
2%
5
6%
h
1
1%
4
2%
**
**
4
2%
**
**
-%
**
**
-%
4
2%
b
1
1%
1
2%
3
2%
4
2%
**
**
I don't really know what it does
3
2%
**
**
2
1%
**
**
1
1%
3
2%
3
2%
2
3%
1
1%
3
2%
**
**
I don't want to sign a 12/24 month contract
2
1%
**
**
-%
**
**
-%
2
1%
1
1%
-%
2
2%
2
1%
**
**
I don't have a landline telephone
2
1%
**
**
*
*%
**
**
-%
2
1%
2
1%
1
2%
1
*%
2
1%
**
**
I don't know where to get it from
1
1%
**
**
-%
**
**
-%
1
1%
1
1%
-%
1
1%
1
1%
**
**
I'm not sure what I would do if it breaks
1
1%
**
**
-%
**
**
-%
1
1%
1
1%
-%
1
1%
1
1%
**
**
I'm not sure it's available in my area
1
1%
**
**
-%
**
**
-%
1
1%
-%
2
2%
-%
1
1%
**
**
I am worried about security/ ID theft/ Bank fraud/
privacy issues
I'm satisfied with using the internet at work/
elsewhere
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 164
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 131
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN17 And can you tell me what your reasons are for not getting internet access at home?
Base : Those who do not intend to get internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
305
41
209
86
123
305
264
109
Effective Weighted Sample
240
32
196
78
118
240
226
Total
230
35
141
54
87
230
190
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
196
296
9
104
155
231
8
88
157
221
10
I'm planning on moving house
1
1%
**
**
-%
**
**
-%
1
1%
-%
-%
1
1%
1
1%
**
**
There is too much immoral content on the internet
*
*%
**
**
*
*%
**
**
-%
*
*%
1
*%
-%
*
*%
*
*%
**
**
I'm satisfied with using the internet on other devices
*
*%
**
**
-%
**
**
-%
*
*%
*
*%
-%
*
*%
*
*%
**
**
Other
7
3%
**
**
5
3%
**
**
4
4%
7
3%
6
3%
4
5%
3
2%
7
3%
**
**
185
85%
**
**
128
92%
e
**
**
82
95%
e
185
85%
154
83%
76
88%
121
82%
177
84%
**
**
COST
50
23%
**
**
18
13%
**
**
8
10%
50
23%
bd
43
23%
22
25%
33
22%
49
23%
**
**
ACCESS
45
21%
**
**
28
20%
**
**
16
18%
45
21%
34
19%
24
28%
27
18%
43
21%
**
**
KNOWLEDGE & CONCERNS
35
16%
**
**
27
20%
**
**
17
20%
35
16%
34
19%
24
28%
h
17
11%
34
16%
**
**
Refused
Columns Tested: a,b,c,d,e - g,h - i,j
12
**
1
**
1
5
2
9
12
**
INTEREST & USAGE
Prepared by Saville Rossiter-Base : 01727 899 399
12
Page 165
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 132
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN18 And what is your main reason for not getting internet access at home?
Base : Those who do not intend to get internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
305
41
209
86
123
305
264
109
Effective Weighted Sample
240
32
196
78
118
240
226
Total
230
35
141
54
87
230
190
Base for %
218
32
140
218
185
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
196
296
9
104
155
231
8
88
157
221
10
85
148
209
10
53
86
I'm not interested in the internet
80
37%
**
**
63
45%
**
**
42
49%
e
80
37%
76
41%
33
38%
52
35%
78
37%
**
**
I don't need it
54
25%
**
**
34
24%
**
**
18
21%
54
25%
40
22%
16
18%
43
29%
50
24%
**
**
I can't afford a computer
15
7%
**
**
3
2%
**
**
-%
15
7%
bd
12
7%
6
7%
11
7%
15
7%
**
**
I don't know how to use a computer
13
6%
**
**
13
10%
**
**
8
9%
13
6%
16
9%
9
11%
7
5%
13
6%
**
**
It's not for people of my age
13
6%
**
**
14
10%
**
**
12
14%
e
13
6%
14
8%
9
11%
h
5
3%
12
6%
**
**
I don't have a computer
9
4%
**
**
4
3%
**
**
1
2%
9
4%
5
3%
1
1%
8
5%
9
4%
**
**
I would not use it enough
6
3%
**
**
1
1%
**
**
1
2%
6
3%
3
2%
1
1%
5
4%
5
3%
**
**
It's too expensive
6
3%
**
**
-%
**
**
-%
6
3%
b
6
3%
2
2%
4
3%
6
3%
**
**
I don't have time to use it/ I'm too busy
5
2%
**
**
2
2%
**
**
1
1%
5
2%
2
1%
-%
5
4%
g
5
3%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 166
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 132
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN18 And what is your main reason for not getting internet access at home?
Base : Those who do not intend to get internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
305
41
209
86
123
305
264
109
Effective Weighted Sample
240
32
196
78
118
240
226
Total
230
35
141
54
87
230
190
Significance Level: 95%
I can't justify the cost/ I need other things more
EMG
WHITE
i
NON-WHITE
~j
196
296
9
104
155
231
8
88
157
221
10
5
2%
**
**
-%
**
**
-%
5
2%
b
5
2%
-%
5
3%
5
2%
**
**
3
1%
**
**
-%
**
**
-%
3
1%
-%
1
2%
1
1%
3
1%
**
**
1
1%
**
**
-%
**
**
-%
1
1%
-%
2
2%
-%
1
1%
**
**
1
*%
**
**
1
*%
**
**
1
1%
1
*%
1
*%
1
1%
-%
1
*%
**
**
I don't really know what it does
*
*%
**
**
-%
**
**
-%
*
*%
*
*%
1
1%
-%
*
*%
**
**
There is too much immoral content on the internet
*
*%
**
**
*
*%
**
**
-%
*
*%
*
*%
-%
*
*%
*
*%
**
**
Other
6
3%
**
**
3
2%
**
**
2
2%
6
3%
5
3%
4
5%
2
1%
6
3%
**
**
159
73%
**
**
115
82%
e
**
**
75
87%
e
159
73%
135
73%
59
69%
110
74%
150
72%
**
**
26
12%
**
**
3
2%
**
**
-%
26
12%
bd
22
12%
8
10%
20
13%
26
12%
**
**
I'm satisfied with using the internet at work/
elsewhere
I'm not sure it's available in my area
I am worried about security/ ID theft/ Bank fraud/
privacy issues
INTEREST & USAGE
COST
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 167
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 132
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN18 And what is your main reason for not getting internet access at home?
Base : Those who do not intend to get internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
305
41
209
86
123
305
264
109
Effective Weighted Sample
240
32
196
78
118
240
226
Total
230
35
141
54
87
230
190
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
196
296
9
104
155
231
8
88
157
221
10
KNOWLEDGE & CONCERNS
15
7%
**
**
14
10%
**
**
8
10%
15
7%
17
9%
11
12%
h
7
5%
15
7%
**
**
ACCESS
13
6%
**
**
4
3%
**
**
1
2%
13
6%
5
3%
4
4%
9
6%
13
6%
**
**
Refused
Columns Tested: a,b,c,d,e - g,h - i,j
12
**
1
**
1
12
5
2
9
12
**
Prepared by Saville Rossiter-Base : 01727 899 399
Page 168
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 133
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN17A And can you tell me what your reasons are for not getting internet access at home?
Base : Those who do not intend to get internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
305
41
209
86
123
305
264
109
Effective Weighted Sample
240
32
196
78
118
240
226
Total
230
35
141
54
87
230
190
Base for %
218
32
140
53
86
218
I'm not interested in the internet
121
55%
**
**
91
65%
e
**
**
59
68%
e
121
55%
I don't need it
107
49%
**
**
66
47%
**
**
39
45%
It's not for people of my age
44
20%
**
**
40
28%
e
**
**
I don't have a computer
39
18%
**
**
28
20%
I can't afford a computer
39
18%
**
**
I would not use it enough
30
14%
I don't know how to use a computer
EMG
WHITE
i
NON-WHITE
~j
196
296
9
104
155
231
8
88
157
221
10
185
85
148
209
10
106
58%
53
62%
78
53%
115
55%
**
**
107
49%
84
45%
39
46%
77
52%
99
47%
**
**
28
33%
e
44
20%
41
22%
26
30%
h
20
13%
40
19%
**
**
**
**
16
18%
39
18%
31
17%
22
25%
24
16%
38
18%
**
**
14
10%
**
**
5
6%
39
18%
bd
33
18%
18
21%
26
17%
38
18%
**
**
**
**
17
12%
**
**
11
12%
30
14%
20
11%
10
11%
22
15%
26
13%
**
**
28
13%
**
**
24
17%
**
**
14
17%
28
13%
29
16%
19
22%
h
15
10%
28
13%
**
**
I don't have time to use it/ I'm too busy
16
7%
**
**
4
3%
**
**
3
3%
16
7%
b
4
2%
1
1%
15
10%
g
15
7%
**
**
It's too expensive
15
7%
**
**
4
3%
**
**
1
1%
15
7%
bd
13
7%
4
5%
11
7%
15
7%
**
**
Significance Level: 95%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 169
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 133
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN17A And can you tell me what your reasons are for not getting internet access at home?
Base : Those who do not intend to get internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
305
41
209
86
123
305
264
109
Effective Weighted Sample
240
32
196
78
118
240
226
Total
230
35
141
54
87
230
190
Significance Level: 95%
I can't justify the cost/ I need other things more
EMG
WHITE
i
NON-WHITE
~j
196
296
9
104
155
231
8
88
157
221
10
11
5%
**
**
4
3%
**
**
3
3%
11
5%
11
6%
4
4%
8
5%
11
5%
**
**
5
2%
**
**
3
2%
**
**
2
2%
5
2%
4
2%
5
6%
h
1
1%
4
2%
**
**
4
2%
**
**
-%
**
**
-%
4
2%
b
1
1%
1
2%
3
2%
4
2%
**
**
I don't really know what it does
3
2%
**
**
2
1%
**
**
1
1%
3
2%
3
2%
2
3%
1
1%
3
2%
**
**
I don't want to sign a 12/24 month contract
2
1%
**
**
-%
**
**
-%
2
1%
1
1%
-%
2
2%
2
1%
**
**
I don't have a landline telephone
2
1%
**
**
*
*%
**
**
-%
2
1%
2
1%
1
2%
1
*%
2
1%
**
**
I don't know where to get it from
1
1%
**
**
-%
**
**
-%
1
1%
1
1%
-%
1
1%
1
1%
**
**
I'm not sure what I would do if it breaks
1
1%
**
**
-%
**
**
-%
1
1%
1
1%
-%
1
1%
1
1%
**
**
I'm not sure it's available in my area
1
1%
**
**
-%
**
**
-%
1
1%
-%
2
2%
-%
1
1%
**
**
I am worried about security/ ID theft/ Bank fraud/
privacy issues
I'm satisfied with using the internet at work/
elsewhere
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 170
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 133
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN17A And can you tell me what your reasons are for not getting internet access at home?
Base : Those who do not intend to get internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
305
41
209
86
123
305
264
109
Effective Weighted Sample
240
32
196
78
118
240
226
Total
230
35
141
54
87
230
190
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
196
296
9
104
155
231
8
88
157
221
10
I'm planning on moving house
1
1%
**
**
-%
**
**
-%
1
1%
-%
-%
1
1%
1
1%
**
**
There is too much immoral content on the internet
*
*%
**
**
*
*%
**
**
-%
*
*%
1
*%
-%
*
*%
*
*%
**
**
I'm satisfied with using the internet on other devices
*
*%
**
**
-%
**
**
-%
*
*%
*
*%
-%
*
*%
*
*%
**
**
Other
7
3%
**
**
5
3%
**
**
4
4%
7
3%
6
3%
4
5%
3
2%
7
3%
**
**
185
85%
**
**
128
92%
e
**
**
82
95%
e
185
85%
154
83%
76
88%
121
82%
177
84%
**
**
COST
50
23%
**
**
18
13%
**
**
8
10%
50
23%
bd
43
23%
22
25%
33
22%
49
23%
**
**
ACCESS ISSUES
42
19%
**
**
28
20%
**
**
16
18%
42
19%
33
18%
24
28%
h
25
17%
41
19%
**
**
KNOWLEDGE
31
14%
**
**
25
18%
**
**
15
18%
31
14%
32
17%
20
23%
h
16
11%
31
15%
**
**
CONCERNS
6
3%
**
**
4
3%
**
**
2
2%
6
3%
4
2%
5
6%
h
1
1%
5
2%
**
**
ALTERNATIVE ACCESS
5
2%
**
**
-%
**
**
-%
5
2%
b
2
1%
1
2%
3
2%
5
2%
**
**
INTEREST/ LIKELY USAGE
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 171
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 133
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN17A And can you tell me what your reasons are for not getting internet access at home?
Base : Those who do not intend to get internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
305
41
209
86
123
305
264
109
Effective Weighted Sample
240
32
196
78
118
240
226
Total
230
35
141
54
87
230
190
12
**
1
**
1
12
5
Significance Level: 95%
Refused
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
EMG
WHITE
i
NON-WHITE
~j
196
296
9
104
155
231
8
88
157
221
10
2
9
12
**
Page 172
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 134
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN18A And what is your main reason for not getting internet access at home?
Base : Those who do not intend to get internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
305
41
209
86
123
305
264
109
Effective Weighted Sample
240
32
196
78
118
240
226
Total
230
35
141
54
87
230
190
Base for %
218
32
140
218
185
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
196
296
9
104
155
231
8
88
157
221
10
85
148
209
10
53
86
I'm not interested in the internet
80
37%
**
**
63
45%
**
**
42
49%
e
80
37%
76
41%
33
38%
52
35%
78
37%
**
**
I don't need it
54
25%
**
**
34
24%
**
**
18
21%
54
25%
40
22%
16
18%
43
29%
50
24%
**
**
I can't afford a computer
15
7%
**
**
3
2%
**
**
-%
15
7%
bd
12
7%
6
7%
11
7%
15
7%
**
**
I don't know how to use a computer
13
6%
**
**
13
10%
**
**
8
9%
13
6%
16
9%
9
11%
7
5%
13
6%
**
**
It's not for people of my age
13
6%
**
**
14
10%
**
**
12
14%
e
13
6%
14
8%
9
11%
h
5
3%
12
6%
**
**
I don't have a computer
9
4%
**
**
4
3%
**
**
1
2%
9
4%
5
3%
1
1%
8
5%
9
4%
**
**
I would not use it enough
6
3%
**
**
1
1%
**
**
1
2%
6
3%
3
2%
1
1%
5
4%
5
3%
**
**
It's too expensive
6
3%
**
**
-%
**
**
-%
6
3%
b
6
3%
2
2%
4
3%
6
3%
**
**
I don't have time to use it/ I'm too busy
5
2%
**
**
2
2%
**
**
1
1%
5
2%
2
1%
-%
5
4%
g
5
3%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 173
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 134
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN18A And what is your main reason for not getting internet access at home?
Base : Those who do not intend to get internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
305
41
209
86
123
305
264
109
Effective Weighted Sample
240
32
196
78
118
240
226
Total
230
35
141
54
87
230
190
Significance Level: 95%
I can't justify the cost/ I need other things more
EMG
WHITE
i
NON-WHITE
~j
196
296
9
104
155
231
8
88
157
221
10
5
2%
**
**
-%
**
**
-%
5
2%
b
5
2%
-%
5
3%
5
2%
**
**
3
1%
**
**
-%
**
**
-%
3
1%
-%
1
2%
1
1%
3
1%
**
**
1
1%
**
**
-%
**
**
-%
1
1%
-%
2
2%
-%
1
1%
**
**
1
*%
**
**
1
*%
**
**
1
1%
1
*%
1
*%
1
1%
-%
1
*%
**
**
I don't really know what it does
*
*%
**
**
-%
**
**
-%
*
*%
*
*%
1
1%
-%
*
*%
**
**
There is too much immoral content on the internet
*
*%
**
**
*
*%
**
**
-%
*
*%
*
*%
-%
*
*%
*
*%
**
**
Other
6
3%
**
**
3
2%
**
**
2
2%
6
3%
5
3%
4
5%
2
1%
6
3%
**
**
159
73%
**
**
115
82%
e
**
**
75
87%
e
159
73%
135
73%
59
69%
110
74%
150
72%
**
**
26
12%
**
**
3
2%
**
**
-%
26
12%
bd
22
12%
8
10%
20
13%
26
12%
**
**
I'm satisfied with using the internet at work/
elsewhere
I'm not sure it's available in my area
I am worried about security/ ID theft/ Bank fraud/
privacy issues
INTEREST/ LIKELY USAGE
COST
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 174
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 134
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN18A And what is your main reason for not getting internet access at home?
Base : Those who do not intend to get internet access at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
305
41
209
86
123
305
264
109
Effective Weighted Sample
240
32
196
78
118
240
226
Total
230
35
141
54
87
230
190
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
196
296
9
104
155
231
8
88
157
221
10
KNOWLEDGE
14
6%
**
**
13
10%
**
**
8
9%
14
6%
16
9%
10
12%
h
7
5%
14
7%
**
**
ACCESS ISSUES
10
5%
**
**
4
3%
**
**
1
2%
10
5%
5
3%
2
3%
8
5%
10
5%
**
**
ALTERNATIVE ACCESS
3
1%
**
**
-%
**
**
-%
3
1%
-%
1
2%
1
1%
3
1%
**
**
CONCERNS
1
*%
**
**
1
1%
**
**
1
1%
1
*%
1
1%
1
1%
*
*%
1
1%
**
**
**
1
**
1
5
2
9
Refused
Columns Tested: a,b,c,d,e - g,h - i,j
12
Prepared by Saville Rossiter-Base : 01727 899 399
12
12
**
Page 175
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 135
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF INTERNET TAKE UP AND INTENTIONS
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
INTERNET CONNECTION AT HOME
1230
79%
188
79%
bcd
115
43%
d
79
56%
bd
37
28%
1230
79%
bcd
33
2%
4
2%
7
3%
2
1%
5
4%
e
61
4%
9
4%
d
7
3%
6
4%
d
230
15%
35
15%
141
52%
ace
54
38%
ae
Significance Level: 95%
LIKELY TO GET IN NEXT 12 MONTHS
DON'T KNOW IF WILL GET AN INTERNET
CONNECTION
DON'T INTEND TO GET AN INTERNET
CONNECTION
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
352
59%
142
59%
1108
82%
g
1122
79%
77
79%
33
2%
22
4%
6
2%
29
2%
30
2%
3
4%
1
1%
61
4%
d
30
5%
7
3%
53
4%
50
4%
7
7%
87
67%
abce
230
15%
190
32%
88
36%
h
157
12%
221
16%
10
10%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 176
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 136
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN19A EXPERIENCE OR LEVEL OF INTEREST - Set up your own social networking site page or profile on a site such as Facebook, Piczo, Bebo, hi5, Twitter or MySpace
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Done this
Interested in doing this
Not interested in doing this
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
788
64%
61
35%
bd
22
25%
d
19
28%
d
3
13%
788
64%
abcd
195
57%
68
53%
738
66%
g
715
64%
**
**
23
2%
5
3%
2
2%
2
3%
*
1%
23
2%
5
1%
3
3%
21
2%
20
2%
**
**
404
33%
107
62%
e
64
73%
ae
46
69%
e
18
84%
abce
404
33%
140
41%
54
42%
h
352
32%
377
34%
**
**
10
1%
-%
1
1%
-%
1
2%
a
10
1%
1
*%
2
2%
7
1%
7
1%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 177
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 137
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN19B EXPERIENCE OR LEVEL OF INTEREST - Made a short video and uploaded it to a website
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Done this
268
22%
13
8%
bcd
2
2%
1
2%
*
2%
268
22%
abcd
54
16%
24
19%
250
22%
243
22%
**
**
Interested in doing this
128
10%
13
8%
b
3
3%
2
3%
1
4%
128
10%
bcd
36
11%
8
6%
122
11%
111
10%
**
**
Not interested in doing this
790
64%
142
82%
e
83
94%
ae
64
95%
ae
19
91%
ae
790
64%
238
70%
88
69%
715
64%
732
65%
**
**
39
3%
5
3%
c
1
1%
-%
1
3%
c
39
3%
bc
11
3%
8
6%
h
31
3%
33
3%
**
**
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 178
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 138
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN19C EXPERIENCE OR LEVEL OF INTEREST - Uploaded photos to a website
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Done this
697
57%
68
39%
bcd
22
25%
17
26%
4
21%
697
57%
abcd
166
49%
58
45%
651
58%
g
638
57%
**
**
Interested in doing this
103
8%
15
9%
8
9%
6
10%
2
8%
103
8%
28
8%
9
7%
94
8%
93
8%
**
**
Not interested in doing this
405
33%
90
52%
e
58
65%
ae
44
65%
ae
14
67%
ae
405
33%
142
42%
56
44%
h
358
32%
372
33%
**
**
20
2%
1
1%
1
1%
-%
1
4%
abce
20
2%
3
1%
4
3%
16
1%
16
1%
**
**
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 179
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 139
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN19D EXPERIENCE OR LEVEL OF INTEREST - Set up your own website
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Done this
185
15%
19
11%
bcd
2
2%
1
2%
*
1%
185
15%
bcd
26
8%
13
11%
175
16%
172
15%
**
**
Interested in doing this
151
12%
8
5%
d
4
4%
d
4
5%
d
*
1%
151
12%
abcd
31
9%
12
9%
142
13%
127
11%
**
**
Not interested in doing this
826
67%
141
81%
e
82
92%
ae
62
92%
ae
20
93%
ae
826
67%
265
78%
94
74%
746
67%
768
69%
**
**
63
5%
6
3%
2
2%
1
1%
1
5%
c
63
5%
bc
18
5%
8
6%
55
5%
53
5%
**
**
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 180
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 140
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN19E EXPERIENCE OR LEVEL OF INTEREST - Set up your own weblog/ blog
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Done this
149
12%
10
6%
bd
2
2%
2
3%
-%
149
12%
abcd
15
4%
6
5%
143
13%
g
141
13%
**
**
Interested in doing this
121
10%
4
2%
2
3%
2
3%
*
1%
121
10%
abcd
32
9%
9
7%
114
10%
97
9%
**
**
Not interested in doing this
902
74%
154
89%
e
83
93%
e
63
93%
e
20
94%
e
902
74%
279
82%
103
81%
h
816
73%
838
75%
**
**
54
4%
5
3%
2
2%
1
1%
1
5%
c
54
4%
bc
15
4%
8
6%
46
4%
44
4%
**
**
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 181
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 141
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN19F EXPERIENCE OR LEVEL OF INTEREST - Contributed comments to someone else's weblog or blog
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Done this
375
31%
30
17%
bcd
5
5%
3
5%
1
7%
375
31%
abcd
73
21%
29
23%
353
32%
g
342
31%
**
**
Interested in doing this
102
8%
7
4%
3
3%
2
4%
*
1%
102
8%
abcd
19
6%
10
8%
95
9%
80
7%
**
**
Not interested in doing this
705
58%
132
76%
e
79
89%
ae
61
90%
ae
18
87%
ae
705
58%
238
70%
82
64%
633
57%
663
59%
**
**
44
4%
5
3%
2
2%
1
1%
1
5%
44
4%
11
3%
7
5%
37
3%
35
3%
**
**
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 182
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 142
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN19G EXPERIENCE OR LEVEL OF INTEREST - Contributed to a collaborative website such as Wikipedia
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Done this
111
9%
11
6%
3
3%
2
4%
1
2%
111
9%
bcd
18
5%
7
6%
105
9%
107
10%
**
**
Interested in doing this
123
10%
8
4%
3
3%
2
3%
*
1%
123
10%
abcd
22
6%
7
5%
116
10%
g
99
9%
**
**
Not interested in doing this
929
76%
150
86%
e
81
92%
e
62
92%
e
19
91%
e
929
76%
281
83%
105
83%
h
844
75%
863
77%
**
**
62
5%
5
3%
2
2%
1
1%
1
5%
62
5%
bc
18
5%
8
6%
53
5%
50
4%
**
**
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 183
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 143
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF CREATIVE ACTIVITES DONE
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Set up your own social networking page or profile
788
64%
61
35%
bd
22
25%
d
19
28%
d
3
13%
788
64%
abcd
195
57%
68
53%
738
66%
g
715
64%
**
**
Uploaded photos to a website
697
57%
68
39%
bcd
22
25%
17
26%
4
21%
697
57%
abcd
166
49%
58
45%
651
58%
g
638
57%
**
**
375
31%
30
17%
bcd
5
5%
3
5%
1
7%
375
31%
abcd
73
21%
29
23%
353
32%
g
342
31%
**
**
Made a short video and uploaded it to a website
268
22%
13
8%
bcd
2
2%
1
2%
*
2%
268
22%
abcd
54
16%
24
19%
250
22%
243
22%
**
**
Set up your own website
185
15%
19
11%
bcd
2
2%
1
2%
*
1%
185
15%
bcd
26
8%
13
11%
175
16%
172
15%
**
**
Set up your own weblog/ blog
149
12%
10
6%
bd
2
2%
2
3%
-%
149
12%
abcd
15
4%
6
5%
143
13%
g
141
13%
**
**
111
9%
11
6%
3
3%
2
4%
1
2%
111
9%
bcd
18
5%
7
6%
105
9%
107
10%
**
**
893
73%
96
55%
bcd
34
39%
d
29
42%
d
6
28%
893
73%
abcd
214
63%
80
63%
830
74%
g
813
73%
**
**
Contributed comments to someone else's weblog or
blog
Contributed to a collaborative website such as
Wikipedia
ANY OF THESE
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 184
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 143
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF CREATIVE ACTIVITES DONE
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
NONE OF THESE
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
54
61%
ae
39
58%
ae
Significance Level: 95%
Unweighted total
AGE/SEG
332
27%
77
45%
e
15
72%
abce
332
27%
126
37%
48
37%
h
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
288
26%
306
27%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 185
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 144
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN20 Which different sites like this do you have a page or profile on?
Base : Those with a social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
798
70
55
39
16
798
231
65
Effective Weighted Sample
596
54
45
36
15
596
154
Total
788
61
22
19
3
788
195
Facebook
754
96%
**
**
**
**
**
**
**
**
754
96%
Twitter
222
28%
**
**
**
**
**
**
**
**
YouTube
173
22%
**
**
**
**
**
**
Google+ (Google Plus)
85
11%
**
**
**
**
LinkedIn
76
10%
**
**
MySpace
52
7%
Flickr
EMG
WHITE
i
NON-WHITE
~j
733
743
52
56
551
546
45
68
738
715
49
186
95%
**
**
705
96%
686
96%
**
**
222
28%
43
22%
**
**
214
29%
200
28%
**
**
**
**
173
22%
29
15%
**
**
168
23%
149
21%
**
**
**
**
**
**
85
11%
17
9%
**
**
79
11%
75
10%
**
**
**
**
**
**
**
**
76
10%
5
2%
**
**
76
10%
62
9%
**
**
**
**
**
**
**
**
**
**
52
7%
6
3%
**
**
52
7%
46
6%
**
**
42
5%
**
**
**
**
**
**
**
**
42
5%
4
2%
**
**
40
5%
35
5%
**
**
Bebo
41
5%
**
**
**
**
**
**
**
**
41
5%
10
5%
**
**
38
5%
38
5%
**
**
Spotify
28
4%
**
**
**
**
**
**
**
**
28
4%
1
1%
**
**
28
4%
27
4%
**
**
Friends Reunited
24
3%
**
**
**
**
**
**
**
**
24
3%
4
2%
**
**
24
3%
21
3%
**
**
Tumblr
15
2%
**
**
**
**
**
**
**
**
15
2%
1
*%
**
**
15
2%
14
2%
**
**
Flixster
11
1%
**
**
**
**
**
**
**
**
11
1%
3
2%
**
**
11
1%
10
1%
**
**
Hi5
10
1%
**
**
**
**
**
**
**
**
10
1%
1
1%
**
**
10
1%
7
1%
**
**
Significance Level: 95%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 186
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 144
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN20 Which different sites like this do you have a page or profile on?
Base : Those with a social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
798
70
55
39
16
798
231
65
Effective Weighted Sample
596
54
45
36
15
596
154
Total
788
61
22
19
3
788
195
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
733
743
52
56
551
546
45
68
738
715
49
Last.fm
9
1%
**
**
**
**
**
**
**
**
9
1%
1
*%
**
**
9
1%
8
1%
**
**
Pinterest
9
1%
**
**
**
**
**
**
**
**
9
1%
1
*%
**
**
9
1%
9
1%
**
**
Piczo
6
1%
**
**
**
**
**
**
**
**
6
1%
1
*%
**
**
6
1%
5
1%
**
**
StumbleUpon
5
1%
**
**
**
**
**
**
**
**
5
1%
-%
**
**
5
1%
5
1%
**
**
Foursquare
4
1%
**
**
**
**
**
**
**
**
4
1%
1
*%
**
**
4
1%
4
1%
**
**
Habbo
4
*%
**
**
**
**
**
**
**
**
4
*%
*
*%
**
**
4
*%
4
*%
**
**
Reddit
2
*%
**
**
**
**
**
**
**
**
2
*%
-%
**
**
2
*%
2
*%
**
**
Mixx It
1
*%
**
**
**
**
**
**
**
**
1
*%
-%
**
**
1
*%
1
*%
**
**
Delicious
1
*%
**
**
**
**
**
**
**
**
1
*%
1
*%
**
**
1
*%
1
*%
**
**
Other
10
1%
**
**
**
**
**
**
**
**
10
1%
3
1%
**
**
9
1%
9
1%
**
**
Don't have any current pages/ profiles
13
2%
**
**
**
**
**
**
**
**
13
2%
3
2%
**
**
12
2%
11
2%
**
**
410
52%
**
**
**
**
**
**
**
**
410
52%
119
61%
**
**
376
51%
383
54%
**
**
FACEBOOK ONLY
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 187
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 144
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN20 Which different sites like this do you have a page or profile on?
Base : Those with a social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
798
70
55
39
16
798
231
65
Effective Weighted Sample
596
54
45
36
15
596
154
Total
788
61
22
19
3
788
195
FACEBOOK AND OTHER SITES
344
44%
**
**
**
**
**
**
**
**
344
44%
21
3%
**
**
**
**
**
**
**
**
21
3%
Significance Level: 95%
ONLY OTHER SITES AND NOT FACEBOOK
EMG
WHITE
i
NON-WHITE
~j
733
743
52
56
551
546
45
68
738
715
49
67
34%
**
**
329
45%
303
42%
**
**
6
3%
**
**
21
3%
18
3%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 188
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 145
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN20 Which different sites like this do you have a page or profile on?
Base : Those with an active social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
784
70
51
35
16
784
226
64
Effective Weighted Sample
586
54
41
33
15
586
151
Total
775
61
20
18
3
775
192
Facebook
754
97%
**
**
**
**
**
**
**
**
754
97%
Twitter
222
29%
**
**
**
**
**
**
**
**
YouTube
173
22%
**
**
**
**
**
**
Google+ (Google Plus)
85
11%
**
**
**
**
LinkedIn
76
10%
**
**
MySpace
52
7%
Flickr
EMG
WHITE
i
NON-WHITE
~j
720
730
51
55
543
537
44
66
726
704
48
186
97%
**
**
705
97%
686
97%
**
**
222
29%
43
22%
**
**
214
29%
200
28%
**
**
**
**
173
22%
29
15%
**
**
168
23%
149
21%
**
**
**
**
**
**
85
11%
17
9%
**
**
79
11%
75
11%
**
**
**
**
**
**
**
**
76
10%
5
3%
**
**
76
10%
62
9%
**
**
**
**
**
**
**
**
**
**
52
7%
6
3%
**
**
52
7%
46
7%
**
**
42
5%
**
**
**
**
**
**
**
**
42
5%
4
2%
**
**
40
6%
35
5%
**
**
Bebo
41
5%
**
**
**
**
**
**
**
**
41
5%
10
5%
**
**
38
5%
38
5%
**
**
Spotify
28
4%
**
**
**
**
**
**
**
**
28
4%
1
1%
**
**
28
4%
27
4%
**
**
Friends Reunited
24
3%
**
**
**
**
**
**
**
**
24
3%
4
2%
**
**
24
3%
21
3%
**
**
Tumblr
15
2%
**
**
**
**
**
**
**
**
15
2%
1
*%
**
**
15
2%
14
2%
**
**
Flixster
11
1%
**
**
**
**
**
**
**
**
11
1%
3
2%
**
**
11
1%
10
1%
**
**
Hi5
10
1%
**
**
**
**
**
**
**
**
10
1%
1
1%
**
**
10
1%
7
1%
**
**
Significance Level: 95%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 189
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 145
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN20 Which different sites like this do you have a page or profile on?
Base : Those with an active social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
784
70
51
35
16
784
226
64
Effective Weighted Sample
586
54
41
33
15
586
151
Total
775
61
20
18
3
775
192
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
720
730
51
55
543
537
44
66
726
704
48
Last.fm
9
1%
**
**
**
**
**
**
**
**
9
1%
1
*%
**
**
9
1%
8
1%
**
**
Pinterest
9
1%
**
**
**
**
**
**
**
**
9
1%
1
*%
**
**
9
1%
9
1%
**
**
Piczo
6
1%
**
**
**
**
**
**
**
**
6
1%
1
*%
**
**
6
1%
5
1%
**
**
StumbleUpon
5
1%
**
**
**
**
**
**
**
**
5
1%
-%
**
**
5
1%
5
1%
**
**
Foursquare
4
1%
**
**
**
**
**
**
**
**
4
1%
1
*%
**
**
4
1%
4
1%
**
**
Habbo
4
*%
**
**
**
**
**
**
**
**
4
*%
*
*%
**
**
4
*%
4
1%
**
**
Reddit
2
*%
**
**
**
**
**
**
**
**
2
*%
-%
**
**
2
*%
2
*%
**
**
Mixx It
1
*%
**
**
**
**
**
**
**
**
1
*%
-%
**
**
1
*%
1
*%
**
**
Delicious
1
*%
**
**
**
**
**
**
**
**
1
*%
1
*%
**
**
1
*%
1
*%
**
**
10
1%
**
**
**
**
**
**
**
**
10
1%
3
1%
**
**
9
1%
9
1%
**
**
FACEBOOK ONLY
410
53%
**
**
**
**
**
**
**
**
410
53%
119
62%
**
**
376
52%
383
54%
**
**
FACEBOOK AND OTHER SITES
344
44%
**
**
**
**
**
**
**
**
344
44%
67
35%
**
**
329
45%
303
43%
**
**
Other
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 190
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 145
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN20 Which different sites like this do you have a page or profile on?
Base : Those with an active social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
784
70
51
35
16
784
226
64
Effective Weighted Sample
586
54
41
33
15
586
151
Total
775
61
20
18
3
775
192
**
**
**
**
**
**
**
**
Significance Level: 95%
ONLY OTHER SITES AND NOT FACEBOOK
21
3%
21
3%
6
3%
EMG
WHITE
i
NON-WHITE
~j
720
730
51
55
543
537
44
66
726
704
48
**
**
21
3%
18
3%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 191
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 146
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN21 Thinking now about your main social networking site profile, how many people do you have listed as 'friends' or contacts?
Base : Those with an active social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
784
70
51
35
16
784
226
64
Effective Weighted Sample
586
54
41
33
15
586
151
Total
775
61
20
18
3
775
192
Up to 50
225
29%
**
**
**
**
**
**
**
**
225
29%
51 to 100
115
15%
**
**
**
**
**
**
**
**
101 to 300
238
31%
**
**
**
**
**
**
301+
166
21%
**
**
**
**
31
4%
**
**
**
**
**
Significance Level: 95%
Don't know
Mean number
Standard deviation
Standard error
Columns Tested: a,b,c,d,e - g,h - i,j
237.1
303.26
11.92
EMG
WHITE
i
NON-WHITE
~j
720
730
51
55
543
537
44
66
726
704
48
59
31%
**
**
209
29%
204
29%
**
**
115
15%
22
11%
**
**
108
15%
99
14%
**
**
**
**
238
31%
50
26%
**
**
222
31%
221
31%
**
**
**
**
**
**
166
21%
47
24%
**
**
158
22%
150
21%
**
**
**
**
**
**
**
**
31
4%
14
8%
**
**
29
4%
29
4%
**
**
**
**
**
**
**
**
**
**
**
237.1
303.26
11.92
Prepared by Saville Rossiter-Base : 01727 899 399
256.1
303.73
22.64
**
**
**
240.1
307.76
12.69
239.0
308.54
12.48
**
**
**
Page 192
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 147
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN22A TYPES OF INFORMATION ON SNS PROFILE - Your personal information - such as your relationship status, date of birth, home town, and so on
Base : Those with an active social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
784
70
51
35
16
784
226
64
Effective Weighted Sample
586
54
41
33
15
586
151
Total
775
61
20
18
3
775
192
Can only be seen by my friends
559
72%
**
**
**
**
**
**
**
**
559
72%
Can be seen by my friends plus friends of friends
119
15%
**
**
**
**
**
**
**
**
Can be seen by anyone
53
7%
**
**
**
**
**
**
Can't be seen/ totally private
19
2%
**
**
**
**
Don't have this on my page
20
3%
**
**
5
1%
172
22%
Significance Level: 95%
Don't know
TOTAL - CAN BE SEEN BY ANYONE/ SEEN BY
FRIENDS AND FRIENDS OF FRIENDS
EMG
WHITE
i
NON-WHITE
~j
720
730
51
55
543
537
44
66
726
704
48
131
69%
**
**
531
73%
514
73%
**
**
119
15%
27
14%
**
**
105
15%
102
14%
**
**
**
**
53
7%
22
11%
**
**
50
7%
51
7%
**
**
**
**
**
**
19
2%
5
3%
**
**
18
2%
16
2%
**
**
**
**
**
**
**
**
20
3%
4
2%
**
**
17
2%
16
2%
**
**
**
**
**
**
**
**
**
**
5
1%
3
1%
**
**
5
1%
5
1%
**
**
**
**
**
**
**
**
**
**
172
22%
49
25%
**
**
155
21%
153
22%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 193
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 148
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN22B TYPES OF INFORMATION ON SNS PROFILE - Photographs that you have posted on the site
Base : Those with an active social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
784
70
51
35
16
784
226
64
Effective Weighted Sample
586
54
41
33
15
586
151
Total
775
61
20
18
3
775
192
Can only be seen by my friends
534
69%
**
**
**
**
**
**
**
**
534
69%
Can be seen by my friends plus friends of friends
153
20%
**
**
**
**
**
**
**
**
Can be seen by anyone
60
8%
**
**
**
**
**
**
Can't be seen/ totally private
10
1%
**
**
**
**
Don't have this on my page
16
2%
**
**
3
*%
213
27%
Significance Level: 95%
Don't know
TOTAL - CAN BE SEEN BY ANYONE/ SEEN BY
FRIENDS AND FRIENDS OF FRIENDS
EMG
WHITE
i
NON-WHITE
~j
720
730
51
55
543
537
44
66
726
704
48
125
65%
**
**
507
70%
494
70%
**
**
153
20%
35
18%
**
**
139
19%
128
18%
**
**
**
**
60
8%
21
11%
**
**
56
8%
55
8%
**
**
**
**
**
**
10
1%
2
1%
**
**
8
1%
10
1%
**
**
**
**
**
**
**
**
16
2%
6
3%
**
**
13
2%
14
2%
**
**
**
**
**
**
**
**
**
**
3
*%
1
*%
**
**
3
*%
3
*%
**
**
**
**
**
**
**
**
**
**
213
27%
57
30%
**
**
195
27%
183
26%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 194
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 149
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN22C TYPES OF INFORMATION ON SNS PROFILE - Your contact details - such as your email address, home address, telephone number, and so on
Base : Those with an active social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
784
70
51
35
16
784
226
64
Effective Weighted Sample
586
54
41
33
15
586
151
Total
775
61
20
18
3
775
192
Can only be seen by my friends
461
59%
**
**
**
**
**
**
**
**
461
59%
Can be seen by my friends plus friends of friends
108
14%
**
**
**
**
**
**
**
**
Can be seen by anyone
38
5%
**
**
**
**
**
**
Can't be seen/ totally private
57
7%
**
**
**
**
Don't have this on my page
104
13%
**
**
7
1%
147
19%
Significance Level: 95%
Don't know
TOTAL - CAN BE SEEN BY ANYONE/ SEEN BY
FRIENDS AND FRIENDS OF FRIENDS
EMG
WHITE
i
NON-WHITE
~j
720
730
51
55
543
537
44
66
726
704
48
111
58%
**
**
436
60%
424
60%
**
**
108
14%
29
15%
**
**
97
13%
92
13%
**
**
**
**
38
5%
12
6%
**
**
37
5%
27
4%
**
**
**
**
**
**
57
7%
12
6%
**
**
53
7%
54
8%
**
**
**
**
**
**
**
**
104
13%
28
14%
**
**
97
13%
100
14%
**
**
**
**
**
**
**
**
**
**
7
1%
1
*%
**
**
6
1%
7
1%
**
**
**
**
**
**
**
**
**
**
147
19%
41
21%
**
**
134
18%
119
17%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 195
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 150
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN22D TYPES OF INFORMATION ON SNS PROFILE - Your current location when you 'check-in' through an app like FourSquare
Base : Those with an active social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
784
70
51
35
16
784
226
64
Effective Weighted Sample
586
54
41
33
15
586
151
Total
775
61
20
18
3
775
192
Can only be seen by my friends
391
50%
**
**
**
**
**
**
**
**
391
50%
Can be seen by my friends plus friends of friends
117
15%
**
**
**
**
**
**
**
**
Can be seen by anyone
42
5%
**
**
**
**
**
**
Can't be seen/ totally private
32
4%
**
**
**
**
Don't have this on my page
158
20%
**
**
36
5%
159
21%
Significance Level: 95%
Don't know
TOTAL - CAN BE SEEN BY ANYONE/ SEEN BY
FRIENDS AND FRIENDS OF FRIENDS
EMG
WHITE
i
NON-WHITE
~j
720
730
51
55
543
537
44
66
726
704
48
89
46%
**
**
369
51%
370
53%
**
**
117
15%
33
17%
**
**
109
15%
95
13%
**
**
**
**
42
5%
13
7%
**
**
41
6%
32
4%
**
**
**
**
**
**
32
4%
7
3%
**
**
30
4%
27
4%
**
**
**
**
**
**
**
**
158
20%
44
23%
**
**
143
20%
148
21%
**
**
**
**
**
**
**
**
**
**
36
5%
7
4%
**
**
34
5%
33
5%
**
**
**
**
**
**
**
**
**
**
159
21%
45
24%
**
**
150
21%
126
18%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 196
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 151
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN23 How often do you visit any social networking sites (like Facebook, Piczo, Bebo, hi5, Twitter or MySpace)? Please also include any times you access these social networking sites through a mobile phone app or an app on a tablet computer
Base : Those with an active social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
EMG
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
784
70
51
35
16
784
226
64
Effective Weighted Sample
586
54
41
33
15
586
151
Total
775
61
20
18
3
775
192
68
9%
**
**
**
**
**
**
**
**
68
9%
19
10%
**
**
68
9%
65
9%
**
**
2-10 times a day
321
41%
**
**
**
**
**
**
**
**
321
41%
83
43%
**
**
303
42%
296
42%
**
**
Once a day
171
22%
**
**
**
**
**
**
**
**
171
22%
35
18%
**
**
164
23%
152
22%
**
**
Every other day
69
9%
**
**
**
**
**
**
**
**
69
9%
25
13%
**
**
65
9%
65
9%
**
**
A couple of times a week
64
8%
**
**
**
**
**
**
**
**
64
8%
10
5%
**
**
55
8%
54
8%
**
**
Once a week
38
5%
**
**
**
**
**
**
**
**
38
5%
10
5%
**
**
35
5%
30
4%
**
**
Less often
40
5%
**
**
**
**
**
**
**
**
40
5%
8
4%
**
**
33
4%
37
5%
**
**
Don't know
4
*%
**
**
**
**
**
**
**
**
4
*%
2
1%
**
**
4
1%
4
1%
**
**
DAILY
561
72%
**
**
**
**
**
**
**
**
561
72%
136
71%
**
**
534
74%
513
73%
**
**
WEEKLY
732
94%
**
**
**
**
**
**
**
**
732
94%
181
95%
**
**
690
95%
663
94%
**
**
LESS OFTEN THAN DAILY
211
27%
**
**
**
**
**
**
**
**
211
27%
53
28%
**
**
188
26%
187
27%
**
**
MORE OFTEN THAN DAILY
389
50%
**
**
**
**
**
**
**
**
389
50%
101
53%
**
**
371
51%
361
51%
**
**
Significance Level: 95%
More than ten times a day
WHITE
i
NON-WHITE
~j
720
730
51
55
543
537
44
66
726
704
48
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 197
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 152
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN24 Do you regularly use these social networking sites for any of the things shown on this card?
Base : Those with an active social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
784
70
51
35
16
784
226
64
Effective Weighted Sample
586
54
41
33
15
586
151
Total
775
61
20
18
3
775
192
Talk to friends/ family I see a lot
622
80%
**
**
**
**
**
**
**
**
622
80%
Talk to friends/ family I rarely see
590
76%
**
**
**
**
**
**
**
**
WHITE
i
NON-WHITE
~j
720
730
51
55
543
537
44
66
726
704
48
160
84%
**
**
582
80%
570
81%
**
**
590
76%
145
75%
**
**
556
77%
533
76%
**
**
347
45%
**
**
**
**
**
**
**
**
347
45%
85
44%
**
**
328
45%
317
45%
**
**
Look for old friends/ people I've lost touch with
345
44%
**
**
**
**
**
**
**
**
345
44%
88
46%
**
**
326
45%
315
45%
**
**
Talk to people who are friends of friends
220
28%
**
**
**
**
**
**
**
**
220
28%
63
33%
**
**
210
29%
201
29%
**
**
196
25%
**
**
**
**
**
**
**
**
196
25%
30
16%
**
**
182
25%
178
25%
**
**
193
25%
**
**
**
**
**
**
**
**
193
25%
60
31%
**
**
181
25%
188
27%
**
**
180
23%
**
**
**
**
**
**
**
**
180
23%
47
24%
**
**
163
22%
158
22%
**
**
169
22%
**
**
**
**
**
**
**
**
169
22%
48
25%
**
**
152
21%
157
22%
**
**
Significance Level: 95%
Look at other people's pages or sites without
leaving a message
Organise social events/ invite people to events e.g.
parties
Click on the 'like' button for products or services
Find out about local events happening in the
neighbourhood
Find out about breaking news stories
EMG
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 198
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 152
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN24 Do you regularly use these social networking sites for any of the things shown on this card?
Base : Those with an active social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
784
70
51
35
16
784
226
64
Effective Weighted Sample
586
54
41
33
15
586
151
Total
775
61
20
18
3
775
192
Listen to music/ find out about bands
164
21%
**
**
**
**
**
**
**
**
164
21%
163
21%
**
**
**
**
**
**
**
**
150
19%
**
**
**
**
**
**
Share video clips/ content
133
17%
**
**
**
**
Network with business or professional contacts
116
15%
**
**
Find out about issues affecting my local community
102
13%
Post your location online/ 'checking-into'a location
EMG
WHITE
i
NON-WHITE
~j
720
730
51
55
543
537
44
66
726
704
48
47
25%
**
**
154
21%
150
21%
**
**
163
21%
53
28%
**
**
152
21%
153
22%
**
**
**
**
150
19%
47
24%
**
**
139
19%
134
19%
**
**
**
**
**
**
133
17%
36
19%
**
**
123
17%
121
17%
**
**
**
**
**
**
**
**
116
15%
11
6%
**
**
111
15%
102
14%
**
**
**
**
**
**
**
**
**
**
102
13%
23
12%
**
**
92
13%
87
12%
**
**
93
12%
**
**
**
**
**
**
**
**
93
12%
27
14%
**
**
84
12%
88
12%
**
**
Look at campaigns and petitions
84
11%
**
**
**
**
**
**
**
**
84
11%
19
10%
**
**
75
10%
77
11%
**
**
Advertise or promote my own business
77
10%
**
**
**
**
**
**
**
**
77
10%
11
6%
**
**
72
10%
69
10%
**
**
Significance Level: 95%
For entertainment or sporting news and information
e.g. celebrity gossip, sports news
Talk to people I don't know/ people I've never met in
person
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 199
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 152
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN24 Do you regularly use these social networking sites for any of the things shown on this card?
Base : Those with an active social networking site profile
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
784
70
51
35
16
784
226
64
Effective Weighted Sample
586
54
41
33
15
586
151
Total
775
61
20
18
3
775
192
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
720
730
51
55
543
537
44
66
726
704
48
For dating purposes
24
3%
**
**
**
**
**
**
**
**
24
3%
8
4%
**
**
23
3%
20
3%
**
**
Any other uses
27
3%
**
**
**
**
**
**
**
**
27
3%
4
2%
**
**
23
3%
25
4%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 200
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 153
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN25 How do you think the BBC's website is mainly funded?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Licence fee/ by the public
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
768
49%
134
57%
bcde
90
33%
d
57
40%
d
34
26%
768
49%
bcd
223
38%
102
42%
675
50%
g
706
50%
43
44%
By the government
41
3%
9
4%
d
5
2%
3
2%
2
1%
41
3%
11
2%
4
2%
39
3%
31
2%
5
5%
Advertising on the website
36
2%
5
2%
bd
1
*%
*
*%
*
*%
36
2%
bcd
10
2%
5
2%
34
2%
35
2%
1
1%
TV/ Radio advertising
12
1%
2
1%
3
1%
2
1%
1
1%
12
1%
5
1%
5
2%
h
8
1%
12
1%
2
2%
7
*%
-%
2
1%
1
*%
1
1%
7
*%
4
1%
1
*%
6
*%
7
*%
-%
3
*%
-%
-%
-%
-%
3
*%
-%
-%
3
*%
3
*%
-%
3
*%
-%
-%
-%
-%
3
*%
-%
-%
3
*%
2
*%
1
1%
1
*%
1
*%
*
*%
-%
*
*%
1
*%
*
*%
-%
1
*%
1
*%
-%
14
1%
2
1%
1
*%
-%
1
1%
14
1%
5
1%
1
1%
13
1%
14
1%
-%
Programme sponsorship
Advertisers pay when users click through from
sponsored links to their website
Programme sales to other countries
Advertisers pay to prioritise their entry on the list/ be
first on the list
Other
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 201
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 153
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN25 How do you think the BBC's website is mainly funded?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Never heard of it
Don't know
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
32
2%
7
3%
15
5%
e
9
6%
e
6
5%
e
32
2%
23
4%
10
4%
h
23
2%
26
2%
4
4%
637
41%
77
33%
155
57%
ace
69
49%
ae
85
66%
abce
637
41%
a
313
53%
115
47%
h
543
40%
587
41%
41
43%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 202
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 154
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN26 How do you think search engine websites such as Google or Ask.com are mainly funded?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Advertising on the website
518
33%
99
42%
bcde
40
15%
25
18%
d
15
12%
518
33%
bcd
131
22%
62
26%
464
34%
g
487
34%
j
20
21%
Licence fee/ by the public
57
4%
4
2%
8
3%
4
3%
3
3%
57
4%
18
3%
6
2%
51
4%
48
3%
5
5%
Programme sponsorship
56
4%
8
3%
d
5
2%
3
2%
1
1%
56
4%
bd
13
2%
4
2%
54
4%
g
48
3%
6
6%
TV/ Radio advertising
49
3%
8
3%
9
3%
6
4%
3
2%
49
3%
12
2%
7
3%
44
3%
46
3%
2
3%
46
3%
5
2%
4
2%
3
2%
1
1%
46
3%
d
11
2%
3
1%
43
3%
42
3%
4
4%
40
3%
6
2%
bc
1
*%
*
*%
1
*%
40
3%
bcd
6
1%
4
2%
36
3%
39
3%
1
1%
18
1%
2
1%
2
1%
1
1%
1
*%
18
1%
6
1%
4
1%
15
1%
15
1%
1
1%
1
*%
-%
*
*%
-%
*
*%
1
*%
*
*%
1
*%
1
*%
1
*%
-%
24
2%
6
2%
2
1%
1
1%
1
1%
24
2%
6
1%
2
1%
22
2%
22
2%
2
2%
Advertisers pay to prioritise their entry on the list/ be
first on the list
Advertisers pay when users click through from
sponsored links to their website
By the government
Programme sales to other countries
Other
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 203
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 154
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN26 How do you think search engine websites such as Google or Ask.com are mainly funded?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Never heard of it
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
47
3%
7
3%
22
8%
ae
10
7%
ae
11
9%
ae
47
3%
35
6%
13
5%
h
35
3%
39
3%
6
6%
Don't know
699
45%
93
39%
178
66%
ae
85
60%
ae
93
71%
ace
699
45%
356
60%
137
56%
h
583
43%
636
45%
50
52%
CORRECT RESPONSES
558
36%
105
44%
bcde
41
15%
26
18%
d
16
12%
558
36%
bcd
137
23%
67
27%
500
37%
g
526
37%
j
21
22%
INCORRECT RESPONSES
226
15%
26
11%
28
10%
18
13%
d
9
7%
226
15%
bd
60
10%
25
10%
207
15%
g
200
14%
18
18%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 204
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 155
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN27 Can you tell me if you have any concerns about what is on the internet?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
No, do not have any concerns
757
49%
91
38%
136
50%
a
67
48%
a
69
53%
a
757
49%
a
292
49%
112
46%
661
49%
681
48%
63
65%
i
Unsuitable for children
313
20%
49
21%
47
18%
28
20%
19
15%
313
20%
d
118
20%
37
15%
280
21%
g
302
21%
j
8
8%
Sexual content/ pornography
242
16%
46
19%
bcd
30
11%
18
13%
12
9%
242
16%
bd
78
13%
37
15%
211
16%
232
16%
j
5
6%
Identity theft
184
12%
35
15%
bcd
18
7%
12
8%
6
5%
184
12%
bd
52
9%
18
7%
167
12%
g
170
12%
10
10%
Fraud
180
12%
31
13%
bd
20
7%
13
10%
d
7
5%
180
12%
bd
52
9%
27
11%
156
12%
167
12%
11
11%
Violent content
158
10%
22
9%
21
8%
14
10%
d
7
6%
158
10%
d
52
9%
21
9%
142
11%
149
10%
6
7%
Strangers contacting children
147
9%
30
13%
bc
19
7%
9
7%
10
8%
147
9%
49
8%
29
12%
125
9%
137
10%
6
6%
Websites showing abuse of children
123
8%
19
8%
16
6%
9
7%
6
5%
123
8%
43
7%
12
5%
110
8%
117
8%
4
4%
Others getting access to my personal details
121
8%
16
7%
15
5%
10
7%
5
4%
121
8%
d
35
6%
17
7%
107
8%
117
8%
j
2
2%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 205
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 155
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN27 Can you tell me if you have any concerns about what is on the internet?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Viruses/Trojans/Worms/Spyware/Malicious software
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
113
7%
15
6%
bd
7
2%
4
3%
2
2%
113
7%
bcd
29
5%
12
5%
103
8%
96
7%
11
11%
Insecure sites
98
6%
14
6%
d
10
4%
8
5%
d
3
2%
98
6%
bd
21
3%
14
6%
88
6%
91
6%
4
4%
People masquerading as younger people online
95
6%
13
5%
13
5%
8
5%
5
4%
95
6%
35
6%
13
5%
85
6%
91
6%
2
2%
Spam/ unwanted e-mails
90
6%
17
7%
b
10
4%
5
4%
5
4%
90
6%
24
4%
17
7%
75
6%
83
6%
4
5%
Claims for money/ phishing emails
76
5%
8
3%
7
3%
6
4%
2
1%
76
5%
bd
23
4%
14
6%
64
5%
71
5%
3
3%
Strong language/ swearing
72
5%
13
5%
bc
6
2%
3
2%
3
2%
72
5%
bc
22
4%
9
4%
64
5%
67
5%
3
4%
72
5%
11
5%
8
3%
5
3%
4
3%
72
5%
22
4%
4
2%
68
5%
g
70
5%
1
1%
66
4%
7
3%
7
3%
4
3%
4
3%
66
4%
17
3%
8
3%
59
4%
62
4%
2
2%
Personal information that companies may hold
about me
General concerns about online privacy (unspecified)
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 206
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 155
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN27 Can you tell me if you have any concerns about what is on the internet?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Third parties having access to/ using your personal
data without informing you
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
64
4%
9
4%
d
4
2%
3
2%
1
1%
64
4%
bd
17
3%
5
2%
59
4%
g
60
4%
3
4%
60
4%
8
4%
bd
3
1%
2
1%
1
1%
60
4%
bcd
16
3%
6
2%
54
4%
56
4%
2
2%
52
3%
9
4%
9
3%
7
5%
d
2
2%
52
3%
15
3%
8
3%
43
3%
46
3%
3
3%
Illegal goods for sale online
50
3%
11
5%
d
6
2%
5
4%
d
1
1%
50
3%
d
12
2%
10
4%
42
3%
45
3%
3
4%
Inappropriate advertising/ selling
49
3%
8
3%
d
6
2%
5
4%
d
1
1%
49
3%
d
17
3%
5
2%
44
3%
45
3%
4
4%
People gambling online
48
3%
9
4%
d
5
2%
4
3%
1
1%
48
3%
11
2%
8
3%
43
3%
45
3%
1
1%
Racist/ far right websites
48
3%
6
3%
7
3%
5
4%
2
2%
48
3%
16
3%
7
3%
41
3%
46
3%
1
1%
Websites instructing how to be a terrorist
48
3%
7
3%
4
1%
1
1%
2
2%
48
3%
b
8
1%
7
3%
42
3%
44
3%
2
2%
Pop-up adverts/ too many adverts
Not controlled/ regulated/ anything can be shown on
it
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 207
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 155
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN27 Can you tell me if you have any concerns about what is on the internet?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Websites instructing how to commit suicide/ selfharm/ Body image/ websites with information about
excessive dieting/ eating disorders
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
46
3%
6
2%
6
2%
4
3%
2
2%
46
3%
8
1%
6
3%
41
3%
40
3%
3
3%
45
3%
9
4%
4
2%
3
2%
2
1%
45
3%
11
2%
6
3%
38
3%
44
3%
1
1%
Religious hate material/ websites
44
3%
8
3%
4
2%
3
2%
2
1%
44
3%
10
2%
9
4%
38
3%
43
3%
1
1%
Homophobic material/ websites
44
3%
8
3%
4
2%
2
2%
2
2%
44
3%
13
2%
3
1%
41
3%
42
3%
1
1%
Receiving advertising that is personally targeted
40
3%
3
1%
4
2%
3
2%
1
1%
40
3%
12
2%
4
2%
36
3%
40
3%
1
1%
34
2%
2
1%
4
2%
3
2%
1
1%
34
2%
8
1%
4
2%
31
2%
32
2%
1
1%
22
1%
6
2%
bd
1
*%
1
1%
-%
22
1%
d
7
1%
3
1%
18
1%
22
2%
-%
10
1%
6
3%
ce
3
1%
*
*%
2
2%
10
1%
4
1%
2
1%
8
1%
10
1%
-%
Personal information that the government may hold
about me
My behaviour online being recorded/ tracked by
websites
Bullying/ malicious/ libellous/ offensive comments
online
Social networking sites/ Facebook
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 208
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 155
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN27 Can you tell me if you have any concerns about what is on the internet?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
False/ inaccurate/ misleading information
6
*%
1
*%
1
*%
1
1%
-%
6
*%
2
*%
-%
6
*%
6
*%
-%
Too much personal information shared online
2
*%
2
1%
be
-%
-%
-%
2
*%
2
*%
1
*%
1
*%
2
*%
-%
People spend too much time using the internet
2
*%
-%
-%
-%
-%
2
*%
-%
-%
2
*%
2
*%
-%
Children's exposure to social networking sites
*
*%
*
*%
-%
-%
-%
*
*%
*
*%
1
*%
h
-%
*
*%
-%
Other
33
2%
4
2%
4
2%
2
1%
3
2%
33
2%
10
2%
5
2%
28
2%
28
2%
2
2%
Don't know
57
4%
13
5%
35
13%
ace
10
7%
e
25
20%
abce
57
4%
44
7%
22
9%
h
41
3%
54
4%
2
2%
ANY CONCERNS
740
48%
133
56%
bcde
99
37%
d
64
45%
bd
36
27%
740
48%
bd
258
43%
109
45%
645
48%
688
48%
j
32
33%
OFFENSIVE/ ILLEGAL CONTENT
503
32%
90
38%
bd
70
26%
43
31%
d
27
20%
503
32%
bd
175
29%
73
30%
441
33%
473
33%
j
19
19%
SECURITY/ FRAUD
347
22%
60
25%
bd
43
16%
27
19%
d
15
12%
347
22%
bd
113
19%
51
21%
304
23%
319
22%
20
21%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 209
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 155
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN27 Can you tell me if you have any concerns about what is on the internet?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
RISKS TO OTHERS/ SOCIETY
234
15%
41
17%
bd
30
11%
16
12%
14
11%
234
15%
b
81
14%
39
16%
204
15%
218
15%
9
10%
PERSONAL PRIVACY
123
8%
20
8%
16
6%
8
6%
8
6%
123
8%
39
7%
11
4%
114
8%
g
115
8%
4
4%
ADVERTISING
109
7%
16
7%
bd
9
3%
7
5%
d
2
2%
109
7%
bd
32
5%
8
3%
101
7%
g
101
7%
6
6%
RISK/ HARM TO CHILDREN
426
27%
71
30%
bd
63
23%
38
27%
d
25
19%
426
27%
d
164
28%
63
26%
376
28%
406
29%
j
13
14%
ILLEGAL/ OFFENSIVE CONTENT OR ACTIVITIES
292
19%
50
21%
bd
39
14%
d
27
19%
d
12
9%
292
19%
bd
96
16%
45
18%
254
19%
268
19%
15
16%
FRAUD
275
18%
49
21%
bd
33
12%
22
16%
d
11
8%
275
18%
bd
92
15%
39
16%
242
18%
254
18%
16
16%
SEXUAL CONTENT/ PORNOGRAPHY
242
16%
46
19%
bcd
30
11%
18
13%
12
9%
242
16%
bd
78
13%
37
15%
211
16%
232
16%
j
5
6%
DATA PRIVACY
200
13%
28
12%
25
9%
15
11%
10
8%
200
13%
bd
65
11%
23
10%
181
13%
187
13%
8
8%
TECHNICAL COMPUTER/ SYSTEM SECURITY
161
10%
27
12%
bcd
15
5%
8
6%
6
5%
161
10%
bcd
46
8%
25
10%
139
10%
144
10%
11
11%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 210
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 155
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN27 Can you tell me if you have any concerns about what is on the internet?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
ADVERTISING
109
7%
16
7%
bd
9
3%
7
5%
d
2
2%
109
7%
bd
32
5%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
8
3%
101
7%
g
101
7%
6
6%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 211
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 156
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN27 Can you tell me if you have any concerns about what is on the internet?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
No, do not have any concerns
577
47%
63
36%
35
40%
25
37%
10
49%
ac
577
47%
abc
155
46%
50
39%
536
48%
g
520
46%
**
**
Unsuitable for children
271
22%
42
24%
20
22%
16
23%
4
19%
271
22%
78
23%
25
20%
249
22%
260
23%
**
**
Sexual content/ pornography
210
17%
37
21%
17
19%
14
20%
3
16%
210
17%
58
17%
26
20%
187
17%
199
18%
**
**
Identity theft
162
13%
26
15%
12
14%
10
14%
3
13%
162
13%
40
12%
14
11%
150
13%
150
13%
**
**
Fraud
160
13%
26
15%
13
15%
10
16%
3
14%
160
13%
41
12%
22
17%
141
13%
149
13%
**
**
Violent content
138
11%
15
9%
10
11%
8
12%
2
8%
138
11%
37
11%
14
11%
128
11%
128
11%
**
**
Strangers contacting children
126
10%
25
14%
bc
7
8%
5
7%
2
11%
126
10%
31
9%
19
15%
112
10%
116
10%
**
**
Viruses/Trojans/Worms/Spyware/Malicious software
110
9%
13
8%
6
7%
4
7%
2
8%
110
9%
27
8%
10
8%
103
9%
94
8%
**
**
Others getting access to my personal details
108
9%
16
9%
9
10%
7
10%
2
8%
108
9%
25
7%
13
10%
99
9%
104
9%
**
**
Websites showing abuse of children
107
9%
15
9%
8
9%
5
8%
2
10%
107
9%
31
9%
8
6%
98
9%
100
9%
**
**
92
7%
14
8%
7
8%
6
9%
1
4%
92
7%
15
4%
11
9%
84
7%
85
8%
**
**
Insecure sites
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 212
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 156
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN27 Can you tell me if you have any concerns about what is on the internet?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
People masquerading as younger people online
86
7%
11
7%
7
8%
5
8%
2
10%
86
7%
26
8%
10
8%
79
7%
82
7%
**
**
Spam/ unwanted e-mails
86
7%
16
9%
7
8%
5
8%
2
8%
86
7%
19
5%
15
12%
h
72
6%
79
7%
**
**
Claims for money/ phishing emails
71
6%
7
4%
6
6%
5
7%
1
4%
71
6%
19
6%
13
10%
h
62
6%
66
6%
**
**
Strong language/ swearing
69
6%
12
7%
3
4%
3
4%
1
3%
69
6%
18
5%
8
6%
62
6%
63
6%
**
**
64
5%
9
5%
5
5%
4
6%
1
3%
64
5%
15
4%
3
2%
61
5%
62
6%
**
**
62
5%
8
4%
4
4%
3
4%
1
3%
62
5%
15
4%
5
4%
56
5%
58
5%
**
**
General concerns about online privacy (unspecified)
61
5%
7
4%
5
6%
3
5%
2
10%
ae
61
5%
13
4%
6
5%
57
5%
58
5%
**
**
Pop-up adverts/ too many adverts
58
5%
8
5%
3
3%
2
3%
1
4%
58
5%
13
4%
5
4%
53
5%
53
5%
**
**
Illegal goods for sale online
47
4%
11
6%
5
5%
4
5%
1
6%
47
4%
9
3%
9
7%
h
40
4%
42
4%
**
**
Personal information that companies may hold
about me
Third parties having access to/ using your personal
data without informing you
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 213
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 156
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN27 Can you tell me if you have any concerns about what is on the internet?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Inappropriate advertising/ selling
46
4%
8
4%
6
6%
5
7%
1
4%
46
4%
14
4%
4
3%
42
4%
42
4%
**
**
Racist/ far right websites
45
4%
5
3%
4
5%
4
5%
1
3%
45
4%
13
4%
4
3%
40
4%
43
4%
**
**
45
4%
7
4%
4
5%
4
6%
*
2%
45
4%
10
3%
6
5%
38
3%
38
3%
**
**
Websites instructing how to be a terrorist
45
4%
7
4%
2
2%
1
1%
1
7%
bc
45
4%
4
1%
6
5%
39
4%
41
4%
**
**
People gambling online
44
4%
7
4%
4
5%
3
4%
1
6%
44
4%
8
2%
8
6%
39
3%
41
4%
**
**
Homophobic material/ websites
43
3%
8
4%
3
3%
2
3%
1
4%
43
3%
11
3%
2
2%
41
4%
41
4%
**
**
42
3%
5
3%
3
4%
2
3%
1
6%
42
3%
4
1%
5
4%
38
3%
36
3%
**
**
41
3%
7
4%
2
2%
1
2%
*
1%
41
3%
8
2%
5
4%
36
3%
40
4%
**
**
41
3%
8
5%
2
2%
2
3%
*
1%
41
3%
9
3%
5
4%
36
3%
40
4%
**
**
Not controlled/ regulated/ anything can be shown on
it
Websites instructing how to commit suicide/ selfharm/ Body image/ websites with information about
excessive dieting/ eating disorders
Religious hate material/ websites
Personal information that the government may hold
about me
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 214
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 156
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN27 Can you tell me if you have any concerns about what is on the internet?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Receiving advertising that is personally targeted
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
40
3%
3
2%
4
4%
3
5%
*
1%
40
3%
11
3%
4
3%
36
3%
39
3%
**
**
33
3%
2
1%
3
3%
3
4%
*
1%
33
3%
6
2%
4
3%
30
3%
32
3%
**
**
21
2%
4
3%
1
1%
1
2%
-%
21
2%
7
2%
2
1%
18
2%
21
2%
**
**
False/ inaccurate/ misleading information
6
*%
1
1%
1
1%
1
2%
-%
6
*%
2
1%
-%
6
1%
6
1%
**
**
Social networking sites/ Facebook
6
*%
4
2%
e
*
*%
*
*%
-%
6
*%
1
*%
1
1%
5
*%
6
1%
**
**
Too much personal information shared online
2
*%
2
1%
e
-%
-%
-%
2
*%
2
1%
1
1%
1
*%
2
*%
**
**
People spend too much time using the internet
2
*%
-%
-%
-%
-%
2
*%
-%
-%
2
*%
2
*%
**
**
Other
25
2%
3
2%
2
2%
2
3%
-%
25
2%
5
1%
3
2%
23
2%
22
2%
**
**
Don't know
16
1%
3
2%
3
3%
e
2
3%
*
2%
16
1%
4
1%
2
2%
14
1%
14
1%
**
**
My behaviour online being recorded/ tracked by
websites
Bullying/ malicious/ libellous/ offensive comments
online
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 215
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 156
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN27 Can you tell me if you have any concerns about what is on the internet?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
ANY CONCERNS
632
52%
107
62%
de
51
57%
40
60%
10
49%
632
52%
180
53%
76
59%
h
568
51%
585
52%
**
**
OFFENSIVE/ ILLEGAL CONTENT
434
35%
73
42%
33
38%
26
39%
7
35%
434
35%
121
36%
50
39%
392
35%
405
36%
**
**
SECURITY/ FRAUD
303
25%
46
27%
27
31%
e
21
31%
6
30%
303
25%
81
24%
40
31%
272
24%
277
25%
**
**
RISKS TO OTHERS/ SOCIETY
207
17%
34
20%
14
16%
10
15%
4
21%
207
17%
56
16%
28
22%
185
17%
190
17%
**
**
PERSONAL PRIVACY
110
9%
17
10%
8
9%
6
8%
3
13%
110
9%
27
8%
8
6%
103
9%
101
9%
**
**
ADVERTISING
104
9%
16
9%
8
9%
7
10%
1
7%
104
9%
27
8%
7
6%
97
9%
96
9%
**
**
RISK/ HARM TO CHILDREN
367
30%
58
33%
28
32%
22
32%
6
30%
367
30%
113
33%
39
31%
336
30%
347
31%
**
**
ILLEGAL/ OFFENSIVE CONTENT OR ACTIVITIES
259
21%
41
24%
21
23%
17
25%
4
20%
259
21%
70
21%
33
26%
232
21%
235
21%
**
**
FRAUD
238
19%
36
21%
21
24%
16
24%
5
22%
238
19%
67
20%
31
24%
213
19%
219
20%
**
**
SEXUAL CONTENT/ PORNOGRAPHY
210
17%
37
21%
17
19%
14
20%
3
16%
210
17%
58
17%
26
20%
187
17%
199
18%
**
**
DATA PRIVACY
175
14%
23
13%
14
16%
11
16%
4
17%
175
14%
45
13%
19
15%
161
14%
162
14%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 216
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 156
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN27 Can you tell me if you have any concerns about what is on the internet?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
TECHNICAL COMPUTER/ SYSTEM SECURITY
155
13%
24
14%
11
13%
8
12%
3
13%
155
13%
40
12%
21
17%
136
12%
138
12%
**
**
ADVERTISING
104
9%
16
9%
8
9%
7
10%
1
7%
104
9%
27
8%
7
6%
97
9%
96
9%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 217
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 157
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN28 As far as you know, is the internet regulated in terms of what can be shown and written? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Yes
683
44%
111
47%
bcd
78
29%
d
53
38%
bd
24
19%
683
44%
bd
215
36%
82
34%
616
46%
g
630
44%
35
36%
No
402
26%
59
25%
bcd
48
18%
25
18%
23
18%
402
26%
bcd
116
20%
57
24%
352
26%
365
26%
27
28%
Don't know
469
30%
66
28%
145
54%
ace
62
44%
ae
83
64%
abce
469
30%
262
44%
104
43%
h
379
28%
428
30%
34
36%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 218
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 158
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN29 Which, if any, of the following do you think are regulated in terms of what can be shown on the internet?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Programmes or clips of programmes shown on
broadcaster's own website - e.g. the BBC website,
the ITV website etc.
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
681
44%
86
36%
bcd
49
18%
d
33
24%
d
15
12%
681
44%
abcd
169
28%
76
31%
616
46%
g
620
44%
38
39%
456
29%
59
25%
bcd
24
9%
16
11%
8
6%
456
29%
bcd
102
17%
43
18%
418
31%
g
418
29%
26
27%
433
28%
48
20%
bcd
20
7%
15
10%
d
5
4%
433
28%
abcd
107
18%
40
17%
397
29%
g
393
28%
29
30%
245
16%
29
12%
bcd
14
5%
10
7%
d
4
3%
245
16%
bcd
64
11%
27
11%
223
17%
g
233
16%
10
10%
NONE OF THESE
121
8%
20
8%
18
7%
11
8%
7
5%
121
8%
38
6%
11
5%
110
8%
g
109
8%
9
10%
SUMMARY YOUTUBE CONTENT
461
30%
50
21%
bcd
23
8%
d
17
12%
d
6
4%
461
30%
abcd
116
19%
45
19%
422
31%
g
422
30%
29
30%
ANY OF THESE
786
51%
100
42%
bcd
58
22%
d
41
29%
bd
17
13%
786
51%
abcd
204
34%
86
36%
713
53%
g
717
50%
43
45%
Programmes or clips shown on news websites
Programmes or clips of programmes shown on sites
such as YouTube
Home-made videos made by the general public
shown on sites such as YouTube
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 219
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 158
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN29 Which, if any, of the following do you think are regulated in terms of what can be shown on the internet?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
117
49%
e
195
72%
ace
352
59%
145
60%
h
Significance Level: 95%
Don't know
646
42%
89
63%
ae
106
81%
abce
646
42%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
524
39%
596
42%
44
46%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 220
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 159
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN29 Which, if any, of the following do you think are regulated in terms of what can be shown on the internet?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Programmes or clips of programmes shown on
broadcaster's own website - e.g. the BBC website,
the ITV website etc.
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
651
53%
82
47%
d
36
41%
29
43%
7
33%
651
53%
bcd
150
44%
64
51%
597
53%
592
53%
**
**
436
36%
57
33%
bcd
18
21%
15
21%
4
17%
436
36%
bcd
91
27%
37
29%
405
36%
400
36%
**
**
415
34%
47
27%
bd
14
16%
d
12
18%
d
2
8%
415
34%
bcd
96
28%
34
27%
386
35%
377
34%
**
**
233
19%
27
15%
d
9
11%
8
12%
1
6%
233
19%
bcd
58
17%
22
17%
215
19%
222
20%
**
**
NONE OF THESE
102
8%
16
9%
9
10%
7
11%
2
10%
102
8%
23
7%
10
8%
92
8%
91
8%
**
**
SUMMARY YOUTUBE CONTENT
442
36%
47
27%
bd
16
19%
d
14
21%
d
2
11%
442
36%
abcd
104
31%
38
30%
410
37%
404
36%
**
**
ANY OF THESE
750
61%
95
55%
d
43
49%
35
52%
d
8
39%
750
61%
bcd
180
53%
74
59%
688
61%
684
61%
**
**
Don't know
373
30%
63
36%
36
41%
e
25
37%
11
51%
abce
373
30%
136
40%
43
34%
338
30%
344
31%
**
**
Programmes or clips shown on news websites
Programmes or clips of programmes shown on sites
such as YouTube
Home-made videos made by the general public
shown on sites such as YouTube
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 221
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 160
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN30A ANY PRIVACY CONCERNS - Information about how you are feeling or what you're doing in general
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Would not want anyone to see this
Would only want my friends to see this and nobody
else
Would only want my friends and their friends to see
this
Would be happy for anyone to see this
TOTAL - HAPPY FOR ANYONE OR FRIENDS
AND THEIR FRIENDS TO SEE THIS
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
537
44%
111
64%
e
68
77%
ae
51
76%
ae
17
81%
ae
537
44%
166
49%
70
55%
h
473
42%
499
45%
**
**
514
42%
45
26%
bcd
13
15%
10
16%
2
11%
514
42%
abcd
123
36%
42
33%
484
43%
g
461
41%
**
**
64
5%
3
2%
3
3%
3
4%
*
2%
64
5%
a
19
6%
4
3%
60
5%
60
5%
**
**
96
8%
12
7%
d
3
3%
3
4%
*
2%
96
8%
bd
29
9%
11
8%
86
8%
87
8%
**
**
161
13%
15
8%
6
7%
5
8%
1
3%
161
13%
bd
49
14%
15
12%
147
13%
147
13%
**
**
14
1%
2
1%
2
2%
1
1%
1
5%
e
14
1%
2
1%
-%
14
1%
11
1%
**
**
Significance Level: 95%
Unweighted total
AGE/SEG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 222
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 161
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN30B ANY PRIVACY CONCERNS - Information about how you are feeling about work or college
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Would not want anyone to see this
Would only want my friends to see this and nobody
else
Would only want my friends and their friends to see
this
Would be happy for anyone to see this
TOTAL - HAPPY FOR ANYONE OR FRIENDS
AND THEIR FRIENDS TO SEE THIS
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
578
47%
115
66%
e
63
71%
e
48
71%
e
15
70%
e
578
47%
166
49%
67
53%
517
46%
538
48%
**
**
468
38%
32
19%
11
13%
9
13%
3
13%
468
38%
abcd
114
34%
36
28%
441
39%
g
414
37%
**
**
52
4%
4
2%
1
1%
1
1%
*
2%
52
4%
bc
10
3%
4
3%
48
4%
49
4%
**
**
76
6%
8
5%
3
3%
3
4%
*
2%
76
6%
d
27
8%
10
8%
67
6%
72
6%
**
**
128
10%
12
7%
4
4%
3
5%
1
3%
128
10%
bcd
38
11%
14
11%
116
10%
121
11%
**
**
51
4%
14
8%
e
10
12%
e
8
11%
e
3
14%
e
51
4%
22
6%
10
8%
h
44
4%
46
4%
**
**
Significance Level: 95%
Unweighted total
AGE/SEG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 223
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 162
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN30C ANY PRIVACY CONCERNS - Photos from your holidays or an evening out
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Would not want anyone to see this
Would only want my friends to see this and nobody
else
Would only want my friends and their friends to see
this
Would be happy for anyone to see this
TOTAL - HAPPY FOR ANYONE OR FRIENDS
AND THEIR FRIENDS TO SEE THIS
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
352
29%
80
46%
e
54
61%
ae
41
61%
ae
13
63%
ae
352
29%
124
36%
47
37%
h
311
28%
321
29%
**
**
663
54%
70
40%
bcd
25
28%
19
28%
6
28%
663
54%
abcd
156
46%
59
46%
618
55%
g
608
54%
**
**
108
9%
9
5%
5
5%
4
6%
1
4%
108
9%
b
28
8%
10
8%
100
9%
100
9%
**
**
91
7%
12
7%
d
4
4%
3
5%
*
2%
91
7%
bd
31
9%
11
8%
80
7%
80
7%
**
**
199
16%
20
12%
8
9%
7
10%
1
6%
199
16%
bd
59
17%
20
16%
181
16%
180
16%
**
**
11
1%
3
2%
1
1%
*
*%
1
4%
e
11
1%
1
*%
1
1%
9
1%
9
1%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 224
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 163
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN30D ANY PRIVACY CONCERNS - Your date of birth
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Would not want anyone to see this
Would only want my friends to see this and nobody
else
Would only want my friends and their friends to see
this
Would be happy for anyone to see this
TOTAL - HAPPY FOR ANYONE OR FRIENDS
AND THEIR FRIENDS TO SEE THIS
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
519
42%
101
58%
e
57
64%
e
42
62%
e
15
69%
ae
519
42%
149
44%
58
46%
464
42%
466
42%
**
**
495
40%
42
24%
20
22%
16
23%
4
19%
495
40%
abcd
138
41%
46
37%
463
41%
452
40%
**
**
65
5%
6
3%
3
3%
3
4%
*
2%
65
5%
14
4%
6
4%
60
5%
63
6%
**
**
130
11%
18
11%
8
9%
6
9%
2
7%
130
11%
36
11%
16
13%
114
10%
124
11%
**
**
195
16%
24
14%
11
12%
9
13%
2
9%
195
16%
d
50
15%
22
17%
174
16%
187
17%
**
**
17
1%
7
4%
e
1
1%
1
1%
1
3%
17
1%
3
1%
1
1%
17
2%
14
1%
**
**
Significance Level: 95%
Unweighted total
AGE/SEG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 225
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 164
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN30E ANY PRIVACY CONCERNS - Your home address/ where you live
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Would not want anyone to see this
Would only want my friends to see this and nobody
else
Would only want my friends and their friends to see
this
Would be happy for anyone to see this
TOTAL - HAPPY FOR ANYONE OR FRIENDS
AND THEIR FRIENDS TO SEE THIS
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
670
55%
109
63%
e
66
74%
ae
50
74%
ae
16
75%
ae
670
55%
189
56%
66
52%
614
55%
614
55%
**
**
434
35%
45
26%
b
16
18%
12
19%
4
17%
434
35%
abcd
121
36%
49
38%
396
35%
398
36%
**
**
47
4%
6
3%
2
2%
2
3%
*
2%
47
4%
10
3%
4
3%
43
4%
41
4%
**
**
60
5%
10
6%
3
4%
3
4%
1
4%
60
5%
16
5%
9
7%
51
5%
56
5%
**
**
108
9%
16
9%
6
6%
4
7%
1
5%
108
9%
27
8%
13
10%
94
8%
97
9%
**
**
13
1%
4
2%
1
1%
1
1%
1
3%
13
1%
3
1%
-%
13
1%
10
1%
**
**
Significance Level: 95%
Unweighted total
AGE/SEG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 226
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 165
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN30F ANY PRIVACY CONCERNS - Your current location
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Would not want anyone to see this
Would only want my friends to see this and nobody
else
Would only want my friends and their friends to see
this
Would be happy for anyone to see this
TOTAL - HAPPY FOR ANYONE OR FRIENDS
AND THEIR FRIENDS TO SEE THIS
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
590
48%
104
60%
e
65
73%
ae
50
73%
ae
16
74%
ae
590
48%
175
52%
70
55%
527
47%
546
49%
**
**
502
41%
51
30%
bcd
16
18%
12
18%
4
19%
502
41%
abcd
127
37%
47
37%
468
42%
456
41%
**
**
56
5%
6
3%
2
2%
2
3%
*
2%
56
5%
15
5%
3
2%
54
5%
50
4%
**
**
66
5%
9
5%
4
4%
3
5%
1
2%
66
5%
20
6%
7
6%
59
5%
58
5%
**
**
123
10%
15
9%
6
7%
5
8%
1
4%
123
10%
d
36
11%
10
8%
113
10%
108
10%
**
**
11
1%
4
2%
1
1%
1
1%
1
3%
e
11
1%
2
1%
-%
11
1%
9
1%
**
**
Significance Level: 95%
Unweighted total
AGE/SEG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 227
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 166
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN30G ANY PRIVACY CONCERNS - Your email address
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Would not want anyone to see this
Would only want my friends to see this and nobody
else
Would only want my friends and their friends to see
this
Would be happy for anyone to see this
TOTAL - HAPPY FOR ANYONE OR FRIENDS
AND THEIR FRIENDS TO SEE THIS
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
413
34%
71
41%
53
60%
ae
40
59%
ae
13
62%
ae
413
34%
134
40%
46
36%
370
33%
383
34%
**
**
614
50%
75
43%
bcd
25
28%
19
28%
6
28%
614
50%
bcd
154
45%
62
49%
568
51%
553
49%
**
**
67
5%
8
5%
4
4%
3
5%
*
2%
67
5%
16
5%
7
5%
62
6%
61
5%
**
**
118
10%
13
8%
5
6%
4
6%
1
4%
118
10%
33
10%
11
9%
106
10%
111
10%
**
**
186
15%
22
12%
9
10%
8
11%
1
7%
186
15%
bd
49
14%
17
14%
168
15%
172
15%
**
**
13
1%
6
4%
e
2
2%
1
1%
1
3%
e
13
1%
3
1%
1
1%
12
1%
12
1%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 228
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 167
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN30H ANY PRIVACY CONCERNS - Your mobile or home phone number
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Would not want anyone to see this
Would only want my friends to see this and nobody
else
Would only want my friends and their friends to see
this
Would be happy for anyone to see this
TOTAL - HAPPY FOR ANYONE OR FRIENDS
AND THEIR FRIENDS TO SEE THIS
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
568
46%
89
51%
59
67%
ae
45
66%
ae
15
70%
ae
568
46%
167
49%
66
52%
509
46%
529
47%
**
**
525
43%
60
35%
bcd
19
21%
15
22%
4
19%
525
43%
abcd
137
40%
50
39%
489
44%
470
42%
**
**
58
5%
8
5%
3
3%
2
4%
*
2%
58
5%
10
3%
7
5%
51
5%
51
5%
**
**
62
5%
9
5%
5
6%
5
7%
1
3%
62
5%
19
6%
4
4%
57
5%
58
5%
**
**
119
10%
17
10%
8
9%
7
11%
1
5%
119
10%
30
9%
11
9%
108
10%
109
10%
**
**
13
1%
7
4%
e
2
2%
1
1%
1
6%
ce
13
1%
5
2%
*
*%
13
1%
11
1%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 229
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 168
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN30I ANY PRIVACY CONCERNS - Information about the products or services that you like through clicking on the 'Like' button
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Would not want anyone to see this
Would only want my friends to see this and nobody
else
Would only want my friends and their friends to see
this
Would be happy for anyone to see this
TOTAL - HAPPY FOR ANYONE OR FRIENDS
AND THEIR FRIENDS TO SEE THIS
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
428
35%
92
53%
e
61
68%
ae
46
68%
ae
15
69%
ae
428
35%
137
40%
55
43%
h
378
34%
400
36%
**
**
516
42%
45
26%
bcd
14
16%
10
15%
3
16%
516
42%
abcd
127
37%
40
31%
489
44%
g
465
42%
**
**
89
7%
6
3%
3
3%
2
3%
*
2%
89
7%
abd
14
4%
4
3%
84
8%
81
7%
**
**
120
10%
17
10%
bcd
3
3%
2
4%
1
3%
120
10%
bcd
36
11%
16
13%
104
9%
113
10%
**
**
208
17%
22
13%
bd
6
6%
5
7%
1
5%
208
17%
bcd
50
15%
20
16%
188
17%
194
17%
**
**
73
6%
14
8%
9
10%
e
7
10%
2
10%
73
6%
25
7%
12
9%
63
6%
60
5%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 230
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 169
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF PRIVACY CONCERNS - WOULD NOT WANT ANYONE TO SEE THIS
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Your home address/ where you live
670
55%
109
63%
e
66
74%
ae
50
74%
ae
16
75%
ae
670
55%
189
56%
66
52%
614
55%
614
55%
**
**
Your current location
590
48%
104
60%
e
65
73%
ae
50
73%
ae
16
74%
ae
590
48%
175
52%
70
55%
527
47%
546
49%
**
**
578
47%
115
66%
e
63
71%
e
48
71%
e
15
70%
e
578
47%
166
49%
67
53%
517
46%
538
48%
**
**
568
46%
89
51%
59
67%
ae
45
66%
ae
15
70%
ae
568
46%
167
49%
66
52%
509
46%
529
47%
**
**
537
44%
111
64%
e
68
77%
ae
51
76%
ae
17
81%
ae
537
44%
166
49%
70
55%
h
473
42%
499
45%
**
**
519
42%
101
58%
e
57
64%
e
42
62%
e
15
69%
ae
519
42%
149
44%
58
46%
464
42%
466
42%
**
**
428
35%
92
53%
e
61
68%
ae
46
68%
ae
15
69%
ae
428
35%
137
40%
55
43%
h
378
34%
400
36%
**
**
Information about how you are feeling about work or
college
Your mobile or home phone number
Information about how you are feeling or what
you're doing in general
Your date of birth
Information about the products or services that you
like through clicking on the 'Like' button
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 231
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 169
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF PRIVACY CONCERNS - WOULD NOT WANT ANYONE TO SEE THIS
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Your email address
413
34%
71
41%
53
60%
ae
40
59%
ae
13
62%
ae
413
34%
134
40%
46
36%
370
33%
383
34%
**
**
Photos from your holidays or an evening out
352
29%
80
46%
e
54
61%
ae
41
61%
ae
13
63%
ae
352
29%
124
36%
47
37%
h
311
28%
321
29%
**
**
ANY OF THESE
857
70%
137
79%
e
75
84%
e
57
84%
e
18
85%
e
857
70%
238
70%
90
71%
781
70%
786
70%
**
**
NONE OF THESE
368
30%
36
21%
14
16%
11
16%
3
15%
368
30%
abcd
102
30%
37
29%
337
30%
333
30%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 232
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 170
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF PRIVACY CONCERNS - WOULD BE HAPPY FOR ANYONE TO SEE THIS
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Your date of birth
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
130
11%
18
11%
8
9%
6
9%
2
7%
130
11%
36
11%
16
13%
114
10%
124
11%
**
**
120
10%
17
10%
bcd
3
3%
2
4%
1
3%
120
10%
bcd
36
11%
16
13%
104
9%
113
10%
**
**
118
10%
13
8%
5
6%
4
6%
1
4%
118
10%
33
10%
11
9%
106
10%
111
10%
**
**
96
8%
12
7%
d
3
3%
3
4%
*
2%
96
8%
bd
29
9%
11
8%
86
8%
87
8%
**
**
91
7%
12
7%
d
4
4%
3
5%
*
2%
91
7%
bd
31
9%
11
8%
80
7%
80
7%
**
**
76
6%
8
5%
3
3%
3
4%
*
2%
76
6%
d
27
8%
10
8%
67
6%
72
6%
**
**
Your current location
66
5%
9
5%
4
4%
3
5%
1
2%
66
5%
20
6%
7
6%
59
5%
58
5%
**
**
Your mobile or home phone number
62
5%
9
5%
5
6%
5
7%
1
3%
62
5%
19
6%
4
4%
57
5%
58
5%
**
**
Information about the products or services that you
like through clicking on the 'Like' button
Your email address
Information about how you are feeling or what
you're doing in general
Photos from your holidays or an evening out
Information about how you are feeling about work or
college
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 233
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 170
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF PRIVACY CONCERNS - WOULD BE HAPPY FOR ANYONE TO SEE THIS
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Your home address/ where you live
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
60
5%
10
6%
3
4%
3
4%
1
4%
60
5%
16
5%
9
7%
51
5%
56
5%
**
**
ANY OF THESE
258
21%
34
19%
bd
11
13%
9
14%
2
8%
258
21%
bcd
77
23%
25
20%
235
21%
240
21%
**
**
NONE OF THESE
967
79%
140
81%
78
87%
ae
58
86%
e
19
92%
ae
967
79%
263
77%
102
80%
883
79%
879
79%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 234
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 171
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN31A ANY SECURITY CONCERNS - Paying by entering your credit or debit card details
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Happy to do this
Have some security concerns about doing this, but
would do it
Would never do this because I have security
concerns
Not applicable (I don't have this)
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
403
33%
43
25%
22
24%
18
26%
4
19%
403
33%
abd
91
27%
33
26%
373
33%
375
34%
**
**
583
48%
86
50%
38
43%
29
44%
9
41%
583
48%
144
42%
55
43%
541
48%
515
46%
**
**
196
16%
41
24%
e
26
29%
e
19
28%
e
7
34%
e
196
16%
84
25%
37
29%
h
164
15%
190
17%
**
**
35
3%
3
2%
2
3%
1
2%
1
5%
35
3%
19
6%
3
2%
33
3%
34
3%
**
**
8
1%
-%
*
*%
-%
*
2%
8
1%
2
1%
-%
8
1%
5
*%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 235
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 172
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN31B ANY SECURITY CONCERNS - Entering your home address details
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Happy to do this
Have some security concerns about doing this, but
would do it
Would never do this because I have security
concerns
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
397
32%
45
26%
22
25%
18
27%
4
19%
397
32%
bd
96
28%
36
28%
364
33%
372
33%
**
**
611
50%
96
55%
bd
40
45%
31
46%
9
43%
611
50%
153
45%
60
47%
565
51%
541
48%
**
**
205
17%
32
19%
24
27%
ae
17
25%
e
7
34%
ae
205
17%
87
25%
29
23%
h
179
16%
195
17%
**
**
12
1%
-%
2
3%
ae
1
2%
a
1
4%
ae
12
1%
4
1%
3
2%
10
1%
11
1%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 236
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 173
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN31C ANY SECURITY CONCERNS - Entering your home phone number
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Happy to do this
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
359
29%
43
25%
20
22%
16
23%
4
19%
359
29%
bd
86
25%
32
25%
330
29%
331
30%
**
**
571
47%
86
50%
d
37
42%
30
44%
8
36%
571
47%
d
141
41%
53
41%
531
48%
506
45%
**
**
262
21%
40
23%
28
31%
e
19
28%
9
40%
ace
262
21%
102
30%
40
31%
h
226
20%
250
22%
**
**
Not applicable (I don't have this)
22
2%
3
2%
4
4%
e
3
5%
e
*
2%
22
2%
10
3%
3
2%
19
2%
22
2%
**
**
Don't know
12
1%
1
1%
*
*%
-%
*
2%
12
1%
1
*%
-%
12
1%
10
1%
**
**
Have some security concerns about doing this, but
would do it
Would never do this because I have security
concerns
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 237
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 174
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN31D ANY SECURITY CONCERNS - Entering your mobile phone number
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Happy to do this
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
379
31%
44
25%
17
19%
13
20%
4
18%
379
31%
bcd
89
26%
32
25%
349
31%
355
32%
**
**
573
47%
80
46%
d
37
42%
30
44%
7
34%
573
47%
d
144
42%
52
41%
535
48%
502
45%
**
**
243
20%
42
24%
28
31%
e
20
30%
e
8
37%
ae
243
20%
94
28%
38
30%
h
209
19%
234
21%
**
**
Not applicable (I don't have this)
20
2%
4
2%
6
6%
e
4
5%
e
2
9%
ae
20
2%
10
3%
3
3%
17
2%
19
2%
**
**
Don't know
10
1%
3
2%
1
1%
1
1%
*
2%
10
1%
3
1%
2
1%
9
1%
9
1%
**
**
Have some security concerns about doing this, but
would do it
Would never do this because I have security
concerns
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 238
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 175
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN31E ANY SECURITY CONCERNS - Entering your personal e-mail address
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
Happy to do this
Have some security concerns about doing this, but
would do it
Would never do this because I have security
concerns
Not applicable (I don't have this)
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
449
37%
53
30%
28
31%
22
33%
5
26%
449
37%
d
119
35%
43
34%
409
37%
419
37%
**
**
590
48%
88
51%
38
43%
30
44%
8
40%
590
48%
146
43%
54
42%
548
49%
527
47%
**
**
166
14%
30
17%
21
23%
e
14
21%
e
6
31%
ae
166
14%
68
20%
27
21%
h
144
13%
156
14%
**
**
11
1%
1
1%
2
2%
1
2%
*
2%
11
1%
2
1%
3
3%
h
8
1%
11
1%
**
**
9
1%
2
1%
*
*%
-%
*
2%
9
1%
4
1%
-%
9
1%
6
1%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 239
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 176
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF SECURITY CONCERNS - 'WOULD NEVER DO THIS'
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Entering your home phone number
262
21%
40
23%
28
31%
e
19
28%
9
40%
ace
262
21%
102
30%
40
31%
h
226
20%
250
22%
**
**
Entering your mobile phone number
243
20%
42
24%
28
31%
e
20
30%
e
8
37%
ae
243
20%
94
28%
38
30%
h
209
19%
234
21%
**
**
Entering your home address details
205
17%
32
19%
24
27%
ae
17
25%
e
7
34%
ae
205
17%
87
25%
29
23%
h
179
16%
195
17%
**
**
Paying by entering your credit or debit card details
196
16%
41
24%
e
26
29%
e
19
28%
e
7
34%
e
196
16%
84
25%
37
29%
h
164
15%
190
17%
**
**
Entering your personal email address
166
14%
30
17%
21
23%
e
14
21%
e
6
31%
ae
166
14%
68
20%
27
21%
h
144
13%
156
14%
**
**
ANY OF THESE
342
28%
56
32%
33
37%
e
23
34%
10
48%
abce
342
28%
124
36%
48
37%
h
299
27%
329
29%
**
**
NONE OF THESE
883
72%
117
68%
d
55
63%
d
45
66%
d
11
52%
883
72%
bd
216
64%
80
63%
819
73%
g
790
71%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 240
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 177
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF SECURITY CONCERNS - 'WOULD HAVE SOME CONCERNS'
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Entering your home address details
611
50%
96
55%
bd
40
45%
31
46%
9
43%
611
50%
153
45%
60
47%
565
51%
541
48%
**
**
Entering your personal email address
590
48%
88
51%
38
43%
30
44%
8
40%
590
48%
146
43%
54
42%
548
49%
527
47%
**
**
Paying by entering your credit or debit card details
583
48%
86
50%
38
43%
29
44%
9
41%
583
48%
144
42%
55
43%
541
48%
515
46%
**
**
Entering your mobile phone number
573
47%
80
46%
d
37
42%
30
44%
7
34%
573
47%
d
144
42%
52
41%
535
48%
502
45%
**
**
Entering your home phone number
571
47%
86
50%
d
37
42%
30
44%
8
36%
571
47%
d
141
41%
53
41%
531
48%
506
45%
**
**
ANY OF THESE
726
59%
105
60%
46
52%
35
52%
11
53%
726
59%
b
177
52%
71
56%
670
60%
650
58%
**
**
NONE OF THESE
499
41%
69
40%
42
48%
e
32
48%
10
47%
499
41%
163
48%
56
44%
448
40%
469
42%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 241
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 178
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF SECURITY CONCERNS - 'WOULD BE HAPPY TO DO THIS'
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Entering your personal email address
449
37%
53
30%
28
31%
22
33%
5
26%
449
37%
d
119
35%
43
34%
409
37%
419
37%
**
**
Paying by entering your credit or debit card details
403
33%
43
25%
22
24%
18
26%
4
19%
403
33%
abd
91
27%
33
26%
373
33%
375
34%
**
**
Entering your home address details
397
32%
45
26%
22
25%
18
27%
4
19%
397
32%
bd
96
28%
36
28%
364
33%
372
33%
**
**
Entering your mobile phone number
379
31%
44
25%
17
19%
13
20%
4
18%
379
31%
bcd
89
26%
32
25%
349
31%
355
32%
**
**
Entering your home phone number
359
29%
43
25%
20
22%
16
23%
4
19%
359
29%
bd
86
25%
32
25%
330
29%
331
30%
**
**
ANY OF THESE
509
42%
55
32%
29
33%
23
34%
6
30%
509
42%
abd
126
37%
47
37%
467
42%
472
42%
**
**
NONE OF THESE
717
58%
118
68%
e
59
67%
e
44
66%
15
70%
e
717
58%
214
63%
80
63%
651
58%
647
58%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 242
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 179
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN32 Could you tell me whether you would make a judgement about a website before entering these types of details?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
No, would not make a judgement
117
10%
16
9%
7
8%
6
9%
1
5%
117
10%
35
10%
6
5%
113
10%
g
100
9%
**
**
A company I've heard of
490
40%
73
42%
31
35%
22
32%
9
44%
c
490
40%
120
35%
52
41%
444
40%
434
39%
**
**
Look for padlock symbol in corner of the screen
380
31%
49
28%
bd
16
18%
13
19%
3
15%
380
31%
bcd
79
23%
31
24%
351
31%
343
31%
**
**
Approved site rating
370
30%
49
28%
d
18
20%
15
22%
3
15%
370
30%
bcd
88
26%
26
21%
345
31%
g
330
30%
**
**
PayPal member
306
25%
32
18%
16
18%
14
20%
3
12%
306
25%
abd
68
20%
30
23%
278
25%
270
24%
**
**
Recommendations from friends
224
18%
24
14%
17
19%
12
17%
5
24%
a
224
18%
67
20%
26
20%
204
18%
205
18%
**
**
Links to the site from another trusted site
170
14%
11
6%
9
10%
7
11%
1
6%
170
14%
ad
43
13%
15
12%
158
14%
144
13%
**
**
Looks professional/ not dodgy
147
12%
16
9%
bc
3
3%
2
3%
1
4%
147
12%
bcd
30
9%
14
11%
135
12%
125
11%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 243
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 179
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN32 Could you tell me whether you would make a judgement about a website before entering these types of details?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
System/ software messages about 'secure site'
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
146
12%
17
10%
8
9%
7
10%
1
6%
146
12%
d
22
6%
13
10%
133
12%
131
12%
**
**
76
6%
6
4%
4
4%
3
4%
1
4%
76
6%
16
5%
5
4%
72
6%
66
6%
**
**
Recommendations in press/ magazines
24
2%
3
2%
1
2%
1
2%
*
1%
24
2%
5
2%
3
2%
21
2%
22
2%
**
**
Other
47
4%
14
8%
bcde
2
2%
1
2%
*
2%
47
4%
6
2%
4
3%
43
4%
42
4%
**
**
ANY JUDGEMENT MADE
989
81%
136
78%
63
71%
48
72%
15
70%
989
81%
bcd
246
72%
101
79%
903
81%
904
81%
**
**
FORMAL
744
61%
97
56%
d
42
47%
d
35
51%
d
7
35%
744
61%
bcd
176
52%
60
47%
690
62%
g
677
61%
**
**
PEER/ RECOMMENDATION
652
53%
85
49%
43
48%
31
46%
12
56%
652
53%
165
49%
73
57%
593
53%
589
53%
**
**
LOOK AND FEEL
147
12%
16
9%
bc
3
3%
2
3%
1
4%
147
12%
bcd
30
9%
14
11%
135
12%
125
11%
**
**
ANY FORMAL JUDGEMENT
744
61%
97
56%
d
42
47%
d
35
51%
d
7
35%
744
61%
bcd
176
52%
60
47%
690
62%
g
677
61%
**
**
Peer review/ looking at what other users/
purchasers have said about the site
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 244
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 179
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN32 Could you tell me whether you would make a judgement about a website before entering these types of details?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
PEER RECOMMENDATION & NOT FORMAL
JUDGEMENT
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
207
17%
29
17%
21
23%
e
13
20%
7
33%
abce
207
17%
61
18%
36
28%
h
181
16%
191
17%
**
**
LOOK AND FEEL JUDGEMENT ONLY
22
2%
3
2%
*
*%
*
*%
*
1%
22
2%
5
2%
2
2%
20
2%
22
2%
**
**
Would not trust any site to be secure in this way
68
6%
15
8%
10
12%
e
7
10%
e
3
17%
ae
68
6%
34
10%
14
11%
h
56
5%
66
6%
**
**
Don't know
52
4%
8
4%
8
9%
e
6
9%
e
2
8%
e
52
4%
24
7%
6
5%
47
4%
49
4%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 245
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 180
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN33A ANY SECURITY CONCERNS PROVIDING PERSONAL INFORMATION WHEN - Shopping online
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
I do this and I am happy to enter my personal
details
I do this but have some security concerns
I do not do this because I have security concerns
I do not do this because I'm not interested in using
these sites
WOULD DO THIS
WOULD NOT DO THIS
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
532
43%
60
35%
d
29
33%
d
25
38%
d
4
18%
532
43%
abd
138
41%
50
40%
487
44%
500
45%
**
**
476
39%
70
41%
29
33%
22
33%
7
31%
476
39%
110
32%
42
33%
445
40%
414
37%
**
**
75
6%
13
7%
9
10%
e
5
7%
4
20%
abce
75
6%
29
9%
14
11%
h
62
6%
73
7%
**
**
127
10%
30
17%
e
21
24%
e
15
22%
e
6
29%
ae
127
10%
57
17%
21
17%
h
110
10%
120
11%
**
**
1009
82%
131
75%
bd
58
66%
d
48
71%
d
10
49%
1009
82%
abcd
248
73%
92
73%
932
83%
g
914
82%
**
**
202
17%
42
25%
e
30
34%
ae
20
29%
e
10
49%
abce
202
17%
86
25%
35
27%
h
172
15%
194
17%
**
**
14
1%
-%
1
1%
-%
1
3%
a
14
1%
5
2%
-%
14
1%
11
1%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 246
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 181
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN33B ANY SECURITY CONCERNS PROVIDING PERSONAL INFORMATION WHEN - Using government websites
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
I do this and I am happy to enter my personal
details
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
511
42%
73
42%
d
30
34%
d
25
37%
d
5
22%
511
42%
bd
116
34%
47
37%
467
42%
477
43%
**
**
338
28%
46
27%
19
22%
14
21%
5
24%
338
28%
b
81
24%
31
25%
314
28%
303
27%
**
**
63
5%
10
6%
8
9%
e
5
8%
3
14%
ae
63
5%
24
7%
10
8%
54
5%
60
5%
**
**
278
23%
41
24%
29
33%
ae
22
32%
e
7
35%
ae
278
23%
107
31%
35
28%
249
22%
254
23%
**
**
WOULD DO THIS
849
69%
119
69%
bd
49
55%
39
58%
d
10
46%
849
69%
bcd
197
58%
79
62%
781
70%
g
779
70%
**
**
WOULD NOT DO THIS
341
28%
51
29%
37
42%
ae
27
40%
ae
10
48%
ae
341
28%
131
39%
45
36%
h
303
27%
315
28%
**
**
35
3%
4
2%
2
3%
1
2%
1
5%
35
3%
12
4%
3
2%
34
3%
25
2%
**
**
I do this but have some security concerns
I do not do this because I have security concerns
I do not do this because I'm not interested in using
these sites
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 247
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 182
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN33C ANY SECURITY CONCERNS PROVIDING PERSONAL INFORMATION WHEN - Banking online
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
I do this and I am happy to enter my personal
details
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
506
41%
66
38%
bd
24
27%
d
21
31%
d
4
17%
506
41%
bcd
115
34%
41
32%
467
42%
g
469
42%
**
**
I do this but have some security concerns
337
28%
41
23%
17
19%
14
20%
4
17%
337
28%
bd
64
19%
31
25%
315
28%
295
26%
**
**
I do not do this because I have security concerns
124
10%
24
14%
15
17%
e
10
14%
5
25%
ace
124
10%
45
13%
20
16%
h
106
9%
120
11%
**
**
232
19%
42
24%
31
35%
ae
23
35%
ae
8
38%
ae
232
19%
106
31%
35
27%
h
204
18%
219
20%
**
**
WOULD DO THIS
843
69%
106
61%
bd
42
47%
d
34
51%
d
7
33%
843
69%
abcd
179
53%
72
57%
783
70%
g
764
68%
**
**
WOULD NOT DO THIS
357
29%
66
38%
e
46
52%
ae
33
49%
ae
13
62%
ace
357
29%
151
44%
55
43%
h
310
28%
339
30%
**
**
25
2%
2
1%
1
1%
-%
1
4%
abc
25
2%
10
3%
*
*%
25
2%
16
1%
**
**
I do not do this because I'm not interested in using
these sites
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 248
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 183
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF IN33A-C ANY SECURITY CONCERNS PROVIDING PERSONAL INFORMATION - I DO NOT DO THIS BECAUSE I HAVE SECURITY CONCERNS
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Banking online
124
10%
24
14%
15
17%
e
10
14%
5
25%
ace
124
10%
45
13%
20
16%
h
106
9%
120
11%
**
**
Shopping online
75
6%
13
7%
9
10%
e
5
7%
4
20%
abce
75
6%
29
9%
14
11%
h
62
6%
73
7%
**
**
Using government websites
63
5%
10
6%
8
9%
e
5
8%
3
14%
ae
63
5%
24
7%
10
8%
54
5%
60
5%
**
**
167
14%
33
19%
e
18
20%
e
11
17%
6
30%
abce
167
14%
54
16%
25
20%
h
145
13%
160
14%
**
**
1058
86%
140
81%
d
71
80%
d
56
83%
d
15
70%
1058
86%
abd
286
84%
102
80%
973
87%
g
959
86%
**
**
ANY OF THESE
NONE OF THESE
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 249
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 184
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF IN33A-C ANY SECURITY CONCERNS PROVIDING PERSONAL INFORMATION - I DO THIS BUT HAVE SOME SECURITY CONCERNS
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Shopping online
476
39%
70
41%
29
33%
22
33%
7
31%
476
39%
110
32%
42
33%
445
40%
414
37%
**
**
Using government websites
338
28%
46
27%
19
22%
14
21%
5
24%
338
28%
b
81
24%
31
25%
314
28%
303
27%
**
**
Banking online
337
28%
41
23%
17
19%
14
20%
4
17%
337
28%
bd
64
19%
31
25%
315
28%
295
26%
**
**
ANY OF THESE
573
47%
82
47%
34
38%
26
38%
8
39%
573
47%
bc
135
40%
55
43%
531
47%
504
45%
**
**
NONE OF THESE
652
53%
91
53%
55
62%
e
42
62%
e
13
61%
652
53%
205
60%
73
57%
587
53%
615
55%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 250
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 185
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF IN33A-C ANY SECURITY CONCERNS PROVIDING PERSONAL INFORMATION - I DO THIS AND I AM HAPPY TO ENTER MY PERSONAL DETAILS
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Shopping online
532
43%
60
35%
d
29
33%
d
25
38%
d
4
18%
532
43%
abd
138
41%
50
40%
487
44%
500
45%
**
**
Using government websites
511
42%
73
42%
d
30
34%
d
25
37%
d
5
22%
511
42%
bd
116
34%
47
37%
467
42%
477
43%
**
**
Banking online
506
41%
66
38%
bd
24
27%
d
21
31%
d
4
17%
506
41%
bcd
115
34%
41
32%
467
42%
g
469
42%
**
**
ANY OF THESE
675
55%
86
50%
d
37
42%
d
31
46%
d
6
28%
675
55%
bcd
170
50%
57
45%
622
56%
g
629
56%
**
**
NONE OF THESE
550
45%
88
50%
52
58%
e
37
54%
e
15
72%
abce
550
45%
170
50%
70
55%
h
496
44%
490
44%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 251
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 186
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN33D Which one of the following statements is closest to your attitude about sharing your personal information online? This could be information such as your home address, telephone number or credit card details.
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
I am happy to share my personal information online
with any websites/ companies in order to access
what I want
I am happy to share my personal information but
only with those websites/ companies that I trust
I think very carefully about sharing my personal
information with any website/ company, even if it is
one I trust
I never share any personal information with any
websites/ companies
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
97
8%
10
6%
6
6%
5
7%
1
4%
97
8%
28
8%
7
6%
89
8%
89
8%
**
**
613
50%
69
40%
35
39%
28
42%
d
6
30%
613
50%
abd
152
45%
61
48%
568
51%
556
50%
**
**
351
29%
62
36%
ce
24
28%
17
26%
7
34%
351
29%
95
28%
33
26%
320
29%
320
29%
**
**
165
13%
32
19%
24
27%
ae
17
25%
e
7
32%
ae
165
13%
65
19%
26
20%
h
141
13%
153
14%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 252
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 187
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN33E When you want to buy something online, which of the following statements most closely applies?
Base : All who say they shop online
AGE
Effective Weighted Sample
Total
I only buy items from websites that I have
previously bought from
I would buy an item from a website that I had never
previously bought from, once I made certain checks
and was satisfied the website was trustworthy
I would buy an item from a website that I had never
previously bought from as long as it sold what I
wanted
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
~d
All
e
65+ OR DE
f
1076
146
166
103
63
1076
350
107
778
114
131
95
59
778
212
1009
131
58
48
10
1009
248
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
969
1003
70
83
709
713
60
92
932
914
65
254
25%
31
24%
20
35%
ae
16
34%
**
**
254
25%
72
29%
26
29%
232
25%
228
25%
**
**
671
67%
84
64%
35
61%
30
63%
**
**
671
67%
153
62%
59
64%
623
67%
610
67%
**
**
84
8%
16
12%
bc
3
5%
1
3%
**
**
84
8%
24
9%
7
8%
77
8%
76
8%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 253
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 188
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN34 (READ DESCRIPTION ABOUT DOWNLOADING MUSIC AND FILMS FROM THE INTERNET) Do you think that downloading music and films for free in this way should be illegal?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Yes
605
39%
88
37%
d
93
34%
d
59
42%
bd
35
27%
605
39%
d
202
34%
76
31%
536
40%
g
578
41%
j
19
20%
No
585
38%
82
34%
bcd
45
17%
25
18%
20
15%
585
38%
bcd
194
33%
83
34%
516
38%
527
37%
42
43%
Don't know
365
23%
67
28%
133
49%
ace
57
41%
ae
76
58%
abce
365
23%
198
33%
84
34%
h
294
22%
319
22%
36
37%
i
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 254
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 189
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN35A AGREEMENT WITH STATEMENTS - The internet makes life easier
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Strongly disagree
44
3%
10
4%
16
6%
e
5
4%
11
9%
ace
44
3%
22
4%
10
4%
35
3%
40
3%
5
6%
Slightly disagree
61
4%
13
5%
13
5%
6
4%
7
5%
61
4%
31
5%
13
5%
50
4%
60
4%
1
2%
TOTAL DISAGREE
105
7%
23
10%
29
11%
e
11
8%
18
14%
ce
105
7%
53
9%
23
9%
h
85
6%
99
7%
7
7%
Neither/ nor
117
8%
24
10%
47
17%
ae
21
15%
e
26
20%
ae
117
8%
72
12%
35
14%
h
85
6%
104
7%
9
10%
Slightly agree
377
24%
77
33%
de
76
28%
47
34%
de
29
22%
377
24%
168
28%
60
25%
327
24%
352
25%
19
20%
Strongly agree
865
56%
101
43%
bcd
55
20%
d
39
28%
bd
16
12%
865
56%
abcd
223
37%
92
38%
789
59%
g
782
55%
57
59%
TOTAL AGREE
1242
80%
179
75%
bcd
131
48%
d
86
61%
bd
45
34%
1242
80%
bcd
390
66%
152
63%
1116
83%
g
1135
80%
76
79%
90
6%
11
5%
64
24%
ace
22
16%
ae
42
32%
abce
90
6%
79
13%
33
13%
h
61
4%
85
6%
4
5%
207
13%
35
15%
111
41%
ace
43
31%
ae
68
52%
abce
207
13%
151
25%
68
28%
h
146
11%
190
13%
14
14%
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 255
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 190
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN35A AGREEMENT WITH STATEMENTS - The internet makes life easier
Base : Those who do not go online at home (on any device) and do not use elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
~a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
424
72
263
112
151
424
345
142
Effective Weighted Sample
333
57
247
103
144
333
295
Total
329
63
182
73
109
329
254
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
282
402
21
136
220
314
19
116
228
304
22
Strongly disagree
32
10%
**
**
16
9%
5
7%
11
10%
32
10%
20
8%
8
7%
24
11%
27
9%
**
**
Slightly disagree
30
9%
**
**
11
6%
5
7%
6
6%
30
9%
22
9%
7
6%
25
11%
30
10%
**
**
TOTAL DISAGREE
63
19%
**
**
27
15%
10
14%
17
15%
63
19%
43
17%
15
13%
49
21%
g
58
19%
**
**
Neither/ nor
73
22%
**
**
36
20%
13
17%
23
21%
73
22%
53
21%
27
23%
49
21%
62
20%
**
**
Slightly agree
85
26%
**
**
46
25%
25
34%
d
21
19%
85
26%
65
26%
31
27%
58
25%
81
27%
**
**
Strongly agree
25
7%
**
**
11
6%
4
6%
7
6%
25
7%
18
7%
11
10%
18
8%
25
8%
**
**
TOTAL AGREE
110
33%
**
**
57
31%
29
39%
d
28
25%
110
33%
83
33%
42
36%
76
33%
105
35%
**
**
84
25%
**
**
63
35%
e
21
29%
42
38%
e
84
25%
75
29%
32
28%
55
24%
79
26%
**
**
157
48%
**
**
99
54%
34
47%
65
59%
ce
157
48%
128
50%
59
51%
104
46%
141
46%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 256
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 191
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN35B AGREEMENT WITH STATEMENTS - The internet is difficult to use
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Strongly disagree
706
45%
76
32%
bcd
32
12%
d
25
18%
bd
8
6%
706
45%
abcd
169
28%
63
26%
652
48%
g
655
46%
37
39%
Slightly disagree
308
20%
52
22%
bd
39
15%
25
18%
d
15
11%
308
20%
bd
98
16%
38
16%
279
21%
g
273
19%
21
21%
1014
65%
128
54%
bcd
72
26%
d
50
35%
bd
22
17%
1014
65%
abcd
267
45%
100
41%
931
69%
g
928
65%
58
60%
Neither/ nor
192
12%
36
15%
41
15%
22
16%
19
14%
192
12%
84
14%
36
15%
154
11%
168
12%
19
20%
i
Slightly agree
158
10%
38
16%
e
41
15%
e
19
14%
22
17%
e
158
10%
83
14%
31
13%
133
10%
150
11%
8
8%
Strongly agree
97
6%
23
10%
e
49
18%
ae
24
17%
ae
25
19%
ae
97
6%
78
13%
46
19%
h
62
5%
89
6%
8
8%
TOTAL AGREE
255
16%
61
26%
e
90
33%
ae
43
30%
e
47
36%
ae
255
16%
161
27%
77
32%
h
196
15%
239
17%
16
17%
93
6%
12
5%
69
25%
ace
26
19%
ae
43
33%
abce
93
6%
82
14%
29
12%
h
66
5%
89
6%
3
3%
285
18%
48
20%
110
40%
ae
48
34%
ae
61
47%
ace
285
18%
166
28%
65
27%
h
220
16%
257
18%
22
23%
TOTAL DISAGREE
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 257
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 192
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN35C AGREEMENT WITH STATEMENTS - People who buy things online put their privacy at risk
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Strongly disagree
87
6%
8
3%
4
2%
2
1%
2
2%
87
6%
bcd
29
5%
6
2%
80
6%
g
83
6%
4
4%
Slightly disagree
197
13%
22
9%
bcd
13
5%
6
5%
6
5%
197
13%
bcd
53
9%
23
9%
176
13%
182
13%
10
11%
TOTAL DISAGREE
284
18%
30
13%
bcd
17
6%
8
6%
9
7%
284
18%
abcd
82
14%
29
12%
257
19%
g
265
19%
15
15%
Neither/ nor
296
19%
43
18%
bcd
28
10%
17
12%
11
8%
296
19%
bcd
73
12%
34
14%
268
20%
g
256
18%
27
28%
i
Slightly agree
589
38%
91
38%
bd
76
28%
46
33%
d
30
23%
589
38%
bd
205
34%
77
32%
526
39%
g
539
38%
35
36%
Strongly agree
304
20%
59
25%
e
91
34%
ae
47
33%
ae
45
34%
ae
304
20%
163
27%
73
30%
h
242
18%
287
20%
15
16%
TOTAL AGREE
893
57%
150
63%
167
62%
92
66%
de
75
57%
893
57%
368
62%
150
62%
768
57%
826
58%
50
51%
82
5%
13
6%
59
22%
ae
23
16%
ae
36
28%
ace
82
5%
71
12%
30
12%
h
54
4%
76
5%
5
5%
378
24%
56
24%
87
32%
ae
40
28%
47
36%
ae
378
24%
144
24%
64
26%
322
24%
332
23%
32
33%
i
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 258
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 193
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN35C AGREEMENT WITH STATEMENTS - People who buy things online put their privacy at risk
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Strongly disagree
83
7%
6
4%
3
3%
2
2%
1
5%
83
7%
bc
25
7%
5
4%
77
7%
80
7%
**
**
Slightly disagree
187
15%
22
13%
d
7
8%
6
9%
1
4%
187
15%
bcd
45
13%
18
14%
171
15%
172
15%
**
**
TOTAL DISAGREE
270
22%
28
16%
9
11%
7
11%
2
10%
270
22%
bcd
70
21%
23
18%
248
22%
252
23%
**
**
Neither/ nor
257
21%
35
20%
15
17%
12
18%
4
17%
257
21%
48
14%
21
17%
243
22%
224
20%
**
**
Slightly agree
510
42%
78
45%
38
43%
29
43%
9
42%
510
42%
148
43%
53
42%
467
42%
468
42%
**
**
Strongly agree
184
15%
31
18%
25
28%
ae
18
27%
ae
6
31%
ae
184
15%
72
21%
28
22%
h
158
14%
172
15%
**
**
TOTAL AGREE
694
57%
108
63%
63
71%
e
47
70%
e
15
73%
e
694
57%
219
65%
81
64%
625
56%
640
57%
**
**
4
*%
2
1%
1
1%
1
1%
*
1%
4
*%
3
1%
1
1%
3
*%
3
*%
**
**
261
21%
37
21%
16
18%
13
19%
4
17%
261
21%
51
15%
23
18%
245
22%
227
20%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 259
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 194
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN35D AGREEMENT WITH STATEMENTS - The internet is for people like me
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Strongly disagree
177
11%
38
16%
e
101
37%
ae
43
31%
ae
58
45%
abce
177
11%
133
22%
70
29%
h
119
9%
165
12%
12
13%
Slightly disagree
93
6%
16
7%
32
12%
ae
15
11%
e
17
13%
ae
93
6%
50
8%
21
9%
h
74
5%
86
6%
5
6%
TOTAL DISAGREE
270
17%
53
23%
e
134
49%
ace
58
41%
ae
76
58%
abce
270
17%
183
31%
90
37%
h
193
14%
251
18%
18
18%
Neither/ nor
150
10%
35
15%
bde
27
10%
15
11%
11
9%
150
10%
75
13%
26
11%
124
9%
132
9%
14
15%
Slightly agree
304
20%
50
21%
bd
37
14%
24
17%
d
13
10%
304
20%
bd
109
18%
37
15%
274
20%
g
273
19%
19
20%
Strongly agree
781
50%
90
38%
bcd
38
14%
d
29
21%
bd
9
7%
781
50%
abcd
185
31%
72
30%
724
54%
g
722
51%
44
46%
TOTAL AGREE
1086
70%
140
59%
bcd
75
28%
d
53
38%
bd
22
17%
1086
70%
abcd
293
49%
109
45%
998
74%
g
994
70%
64
66%
48
3%
8
3%
35
13%
ae
14
10%
ae
21
16%
ace
48
3%
43
7%
18
7%
h
32
2%
46
3%
1
1%
198
13%
43
18%
e
62
23%
e
30
21%
e
32
25%
e
198
13%
118
20%
44
18%
h
156
12%
178
13%
15
16%
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 260
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 195
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN35E AGREEMENT WITH STATEMENTS - Internet users must be protected from seeing inappropriate or offensive content
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Strongly disagree
72
5%
15
6%
bcd
4
1%
2
1%
2
2%
72
5%
bcd
16
3%
16
7%
h
56
4%
67
5%
5
5%
Slightly disagree
56
4%
7
3%
8
3%
2
1%
6
4%
56
4%
21
3%
9
4%
49
4%
53
4%
3
3%
TOTAL DISAGREE
128
8%
21
9%
bc
12
4%
4
3%
8
6%
128
8%
bc
36
6%
26
11%
104
8%
120
8%
8
8%
Neither/ nor
180
12%
21
9%
25
9%
14
10%
11
9%
180
12%
67
11%
15
6%
165
12%
g
158
11%
18
18%
i
Slightly agree
417
27%
56
23%
bd
43
16%
26
18%
18
13%
417
27%
bcd
128
22%
43
18%
379
28%
g
378
27%
25
26%
Strongly agree
762
49%
128
54%
149
55%
e
81
58%
e
68
52%
762
49%
309
52%
138
57%
h
650
48%
705
50%
42
44%
TOTAL AGREE
1179
76%
183
77%
d
193
71%
107
76%
d
86
66%
1179
76%
bd
437
74%
181
75%
1029
76%
1083
76%
68
70%
67
4%
11
5%
42
15%
ae
16
11%
ae
26
20%
ace
67
4%
53
9%
21
9%
h
48
4%
63
4%
3
3%
247
16%
32
14%
67
25%
ae
30
21%
ae
37
28%
ace
247
16%
121
20%
36
15%
213
16%
221
15%
21
22%
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 261
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 196
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN35E AGREEMENT WITH STATEMENTS - Internet users must be protected from seeing inappropriate or offensive content
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Strongly disagree
66
5%
12
7%
bcd
2
2%
1
2%
*
1%
66
5%
bd
12
3%
14
11%
h
51
5%
61
5%
**
**
Slightly disagree
49
4%
7
4%
3
3%
2
3%
*
2%
49
4%
13
4%
7
5%
44
4%
46
4%
**
**
TOTAL DISAGREE
115
9%
18
11%
bd
4
5%
4
5%
1
3%
115
9%
bd
25
7%
21
17%
h
95
9%
107
10%
**
**
Neither/ nor
128
10%
13
7%
7
8%
5
7%
2
10%
128
10%
36
10%
3
2%
126
11%
g
116
10%
**
**
Slightly agree
361
29%
42
24%
23
26%
17
25%
6
27%
361
29%
91
27%
29
23%
335
30%
327
29%
**
**
Strongly agree
619
51%
101
58%
e
54
61%
e
42
62%
e
13
59%
619
51%
187
55%
74
58%
560
50%
567
51%
**
**
TOTAL AGREE
980
80%
143
82%
77
87%
e
59
87%
e
18
87%
980
80%
278
82%
103
81%
895
80%
894
80%
**
**
2
*%
-%
*
*%
*
*%
*
1%
2
*%
1
*%
*
*%
2
*%
2
*%
**
**
131
11%
13
7%
7
8%
5
8%
2
11%
131
11%
37
11%
3
3%
128
11%
g
118
11%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 262
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 197
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN35F AGREEMENT WITH STATEMENTS - As long as the internet provides good websites it doesn't really matter who owns the websites or how they're funded
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Strongly disagree
195
13%
38
16%
d
30
11%
19
14%
d
11
8%
195
13%
d
59
10%
41
17%
h
160
12%
173
12%
15
16%
Slightly disagree
196
13%
37
16%
bcd
23
9%
13
9%
11
8%
196
13%
bd
62
10%
21
9%
176
13%
g
177
12%
11
12%
TOTAL DISAGREE
391
25%
74
31%
bcde
53
20%
32
23%
d
21
16%
391
25%
bd
122
20%
62
26%
335
25%
350
25%
27
28%
Neither/ nor
309
20%
47
20%
52
19%
28
20%
24
19%
309
20%
115
19%
36
15%
279
21%
g
283
20%
20
21%
Slightly agree
345
22%
38
16%
d
30
11%
19
13%
11
9%
345
22%
abcd
114
19%
30
12%
317
24%
g
314
22%
22
23%
Strongly agree
346
22%
51
21%
bd
40
15%
25
18%
15
12%
346
22%
bd
116
20%
59
24%
299
22%
320
22%
22
23%
TOTAL AGREE
692
45%
89
37%
bd
70
26%
44
31%
d
27
21%
692
45%
abcd
230
39%
89
37%
616
46%
g
634
45%
43
45%
Don't know
163
10%
27
12%
95
35%
ace
37
26%
ae
58
45%
abce
163
10%
128
22%
56
23%
h
117
9%
156
11%
6
7%
TOTAL NEITHER/ DON'T KNOW
472
30%
74
31%
147
54%
ace
65
46%
ae
82
63%
abce
472
30%
242
41%
92
38%
h
395
29%
439
31%
26
27%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 263
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 198
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN35F AGREEMENT WITH STATEMENTS - As long as the internet provides good websites it doesn't really matter who owns the websites or how they're funded
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Strongly disagree
161
13%
33
19%
e
13
15%
11
16%
3
12%
161
13%
38
11%
29
23%
h
136
12%
143
13%
**
**
Slightly disagree
177
14%
34
20%
12
14%
8
12%
4
17%
177
14%
48
14%
14
11%
163
15%
161
14%
**
**
TOTAL DISAGREE
339
28%
67
39%
be
25
29%
19
28%
6
29%
339
28%
85
25%
43
34%
298
27%
304
27%
**
**
Neither/ nor
230
19%
29
17%
18
20%
13
19%
5
25%
230
19%
63
19%
14
11%
218
19%
g
216
19%
**
**
Slightly agree
300
24%
30
18%
17
19%
13
20%
3
16%
300
24%
abd
81
24%
17
13%
285
26%
g
272
24%
**
**
Strongly agree
315
26%
41
24%
20
23%
16
24%
4
19%
315
26%
92
27%
42
33%
h
284
25%
289
26%
**
**
TOTAL AGREE
615
50%
71
41%
37
41%
29
44%
7
34%
615
50%
abd
173
51%
59
47%
569
51%
561
50%
**
**
42
3%
6
3%
9
10%
ae
6
9%
ae
3
12%
ae
42
3%
19
6%
10
8%
h
33
3%
38
3%
**
**
272
22%
35
20%
27
30%
ae
19
28%
8
37%
ae
272
22%
82
24%
25
19%
251
22%
254
23%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 264
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 199
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN36A AGREEMENT WITH STATEMENTS - When I visit news websites I tend to trust what I read or see
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Strongly disagree
89
7%
20
11%
de
6
7%
5
8%
1
4%
89
7%
19
6%
17
13%
h
71
6%
83
7%
**
**
Slightly disagree
183
15%
26
15%
11
12%
8
11%
3
14%
183
15%
44
13%
22
17%
163
15%
171
15%
**
**
TOTAL DISAGREE
271
22%
46
26%
17
19%
13
19%
4
18%
271
22%
63
18%
39
31%
h
235
21%
253
23%
**
**
Neither/ nor
258
21%
32
19%
17
19%
12
18%
5
22%
258
21%
64
19%
20
15%
242
22%
225
20%
**
**
Slightly agree
340
28%
41
24%
27
31%
22
32%
6
26%
340
28%
87
26%
28
22%
318
28%
307
27%
**
**
Strongly agree
220
18%
32
18%
d
11
13%
10
14%
2
8%
220
18%
bd
65
19%
21
17%
203
18%
204
18%
**
**
TOTAL AGREE
560
46%
73
42%
39
44%
32
47%
d
7
34%
560
46%
d
152
45%
50
39%
520
47%
511
46%
**
**
10
1%
3
2%
1
1%
*
1%
*
1%
10
1%
7
2%
3
2%
9
1%
9
1%
**
**
Not applicable
126
10%
19
11%
16
18%
e
11
16%
e
5
24%
ae
126
10%
54
16%
16
13%
112
10%
121
11%
**
**
TOTAL NEITHER/ DON'T KNOW
268
22%
35
20%
17
20%
12
18%
5
23%
268
22%
71
21%
22
17%
251
22%
233
21%
**
**
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 265
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 200
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN36A AGREEMENT WITH STATEMENTS - When I visit news websites I tend to trust what I read or see
Base : Those who go online at home (on any device) or elsewhere - excluding those who do not visit news websites
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
~d
All
e
65+ OR DE
f
1222
165
222
123
99
1222
440
138
863
132
170
113
94
863
256
1099
154
73
57
16
1099
286
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1084
1140
79
105
777
792
66
111
1006
998
72
Strongly disagree
89
8%
20
13%
e
6
8%
5
9%
**
**
89
8%
19
7%
17
15%
h
71
7%
83
8%
**
**
Slightly disagree
183
17%
26
17%
11
15%
8
14%
**
**
183
17%
44
15%
22
20%
163
16%
171
17%
**
**
TOTAL DISAGREE
271
25%
46
30%
17
23%
13
23%
**
**
271
25%
63
22%
39
35%
h
235
23%
253
25%
**
**
Neither/ nor
258
23%
32
21%
17
23%
12
21%
**
**
258
23%
64
22%
20
18%
242
24%
225
23%
**
**
Slightly agree
340
31%
41
27%
27
38%
a
22
38%
a
**
**
340
31%
87
30%
28
26%
318
32%
307
31%
**
**
Strongly agree
220
20%
32
20%
11
16%
10
17%
**
**
220
20%
65
23%
21
19%
203
20%
204
20%
**
**
TOTAL AGREE
560
51%
73
47%
39
53%
32
56%
**
**
560
51%
152
53%
50
45%
520
52%
511
51%
**
**
10
1%
3
2%
1
1%
*
1%
**
**
10
1%
7
2%
3
2%
9
1%
9
1%
**
**
268
24%
35
23%
17
24%
12
22%
**
**
268
24%
71
25%
22
20%
251
25%
233
23%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 266
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 201
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN36B AGREEMENT WITH STATEMENTS - When I visit social networking websites like Facebook I tend to trust what I read or see
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
Strongly disagree
189
15%
21
12%
8
9%
6
8%
2
10%
189
15%
bc
47
14%
29
23%
h
168
15%
184
16%
**
**
Slightly disagree
200
16%
16
9%
6
7%
4
7%
1
6%
200
16%
abcd
55
16%
18
14%
187
17%
183
16%
**
**
TOTAL DISAGREE
389
32%
37
21%
13
15%
10
15%
3
16%
389
32%
abcd
103
30%
47
37%
355
32%
367
33%
**
**
Neither/ nor
235
19%
23
13%
d
8
9%
7
11%
1
4%
235
19%
abcd
49
15%
15
12%
223
20%
g
207
18%
**
**
Slightly agree
205
17%
11
6%
8
9%
d
8
11%
d
*
2%
205
17%
abd
52
15%
13
10%
192
17%
g
182
16%
**
**
Strongly agree
73
6%
12
7%
3
3%
2
3%
1
4%
73
6%
23
7%
3
2%
71
6%
g
67
6%
**
**
TOTAL AGREE
278
23%
23
13%
d
11
13%
d
10
15%
d
1
6%
278
23%
abcd
75
22%
16
12%
262
23%
g
249
22%
**
**
12
1%
2
1%
2
2%
1
1%
1
4%
e
12
1%
8
2%
3
2%
11
1%
12
1%
**
**
Not applicable
311
25%
90
52%
e
54
61%
ae
39
58%
e
15
69%
ae
311
25%
106
31%
47
37%
h
267
24%
284
25%
**
**
TOTAL NEITHER/ DON'T KNOW
247
20%
25
14%
10
11%
8
12%
2
9%
247
20%
abcd
57
17%
18
14%
234
21%
g
219
20%
**
**
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 267
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 202
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN36B AGREEMENT WITH STATEMENTS - When I visit social networking websites like Facebook I tend to trust what I read or see
Base : Those who go online at home (on any device) or elsewhere - excluding those who do not visit social networking sites
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
948
94
95
56
39
948
304
89
Effective Weighted Sample
696
73
74
52
36
696
193
Total
914
84
35
28
6
914
234
Strongly disagree
189
21%
**
**
**
**
**
**
**
**
189
21%
Slightly disagree
200
22%
**
**
**
**
**
**
**
**
TOTAL DISAGREE
389
43%
**
**
**
**
**
**
Neither/ nor
235
26%
**
**
**
**
Slightly agree
205
22%
**
**
Strongly agree
73
8%
TOTAL AGREE
WHITE
i
NON-WHITE
~j
859
888
57
71
639
642
49
80
851
835
53
47
20%
**
**
168
20%
184
22%
**
**
200
22%
55
24%
**
**
187
22%
183
22%
**
**
**
**
389
43%
103
44%
**
**
355
42%
367
44%
**
**
**
**
**
**
235
26%
49
21%
**
**
223
26%
207
25%
**
**
**
**
**
**
**
**
205
22%
52
22%
**
**
192
23%
182
22%
**
**
**
**
**
**
**
**
**
**
73
8%
23
10%
**
**
71
8%
67
8%
**
**
278
30%
**
**
**
**
**
**
**
**
278
30%
75
32%
**
**
262
31%
249
30%
**
**
12
1%
**
**
**
**
**
**
**
**
12
1%
8
3%
**
**
11
1%
12
1%
**
**
247
27%
**
**
**
**
**
**
**
**
247
27%
57
24%
**
**
234
27%
219
26%
**
**
Significance Level: 95%
Don't know
TOTAL NEITHER/ DON'T KNOW
EMG
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 268
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 203
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN38 (READ DESCRIPTION ABOUT WEBSITE TERMS AND CONDITIONS AND PRIVACY STATEMENTS) Which of the following statements best describes what you do about website terms and conditions and privacy statements?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
Total
I read them thoroughly
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
965
150
210
135
122
965
305
121
1225
173
89
67
21
1225
340
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1296
82
866
892
68
1118
1119
75
1220
215
18%
29
16%
25
28%
ae
19
28%
ae
7
31%
ae
215
18%
65
19%
23
18%
194
17%
195
17%
**
**
580
47%
81
47%
35
39%
26
39%
8
40%
580
47%
b
134
40%
55
43%
532
48%
536
48%
**
**
345
28%
54
31%
bcd
16
18%
13
19%
3
14%
345
28%
bcd
95
28%
38
30%
317
28%
307
27%
**
**
1140
93%
163
94%
bcd
76
86%
58
86%
18
85%
1140
93%
bcd
294
87%
117
92%
1043
93%
1038
93%
**
**
925
75%
135
78%
bcd
51
58%
40
59%
11
54%
925
75%
bcd
230
68%
93
73%
849
76%
843
75%
**
**
I'm not aware of them
64
5%
9
5%
9
10%
e
7
10%
e
2
10%
e
64
5%
34
10%
8
6%
56
5%
59
5%
**
**
Don't know
22
2%
1
1%
4
4%
ae
3
4%
a
1
5%
ae
22
2%
12
3%
2
2%
20
2%
22
2%
**
**
I skim through them without reading them
thoroughly
I'm aware of them but don't read them
TOTAL AWARE
TOTAL AWARE AND DON'T READ
THOROUGHLY
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 269
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 204
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN38 (READ DESCRIPTION ABOUT WEBSITE TERMS AND CONDITIONS AND PRIVACY STATEMENTS) Which of the following statements best describes what you do about website terms and conditions and privacy statements?
Base : Those aware of website terms and conditions or privacy statements
AGE
Effective Weighted Sample
Total
I read them thoroughly
I skim through them without reading them
thoroughly
I'm aware of them but don't read them
TOTAL AWARE
TOTAL AWARE AND DON'T READ
THOROUGHLY
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1265
175
233
125
108
1265
457
145
897
140
178
115
102
897
266
111
1140
163
76
58
18
1140
294
117
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1185
77
807
827
64
1043
1038
69
1120
215
19%
29
17%
25
33%
ae
19
32%
ae
7
36%
ae
215
19%
65
22%
23
20%
194
19%
195
19%
**
**
580
51%
81
50%
35
46%
26
45%
8
47%
580
51%
134
46%
55
47%
532
51%
536
52%
**
**
345
30%
54
33%
bcd
16
21%
13
23%
3
17%
345
30%
bd
95
32%
38
33%
317
30%
307
30%
**
**
1140
100%
163
100%
76
100%
58
100%
18
100%
1140
100%
294
100%
117
100%
1043
100%
1038
100%
**
**
925
81%
135
83%
bcd
51
67%
40
68%
11
64%
925
81%
bcd
230
78%
93
80%
849
81%
843
81%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 270
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 205
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN39 Do you ever use search engine websites like Google, Yahoo, Bing or Ask Jeeves to find out about other websites or to search for information?
Base : Those who go online at home (on any device) or elsewhere
AGE
Effective Weighted Sample
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1381
190
276
147
129
1381
529
161
Significance Level: 95%
Unweighted total
AGE/SEG
1220
EMG
WHITE
i
NON-WHITE
~j
1296
82
965
150
210
135
122
965
305
121
866
892
68
Total
1225
173
89
67
21
1225
340
127
1118
1119
75
Yes
1178
96%
165
95%
bd
80
90%
d
62
92%
d
18
83%
1178
96%
bcd
316
93%
120
95%
1077
96%
1077
96%
**
**
43
4%
7
4%
8
9%
ae
5
8%
e
3
14%
ae
43
4%
19
6%
6
5%
37
3%
39
4%
**
**
4
*%
2
1%
1
1%
-%
1
3%
ce
4
*%
5
1%
*
*%
4
*%
3
*%
**
**
No
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 271
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 206
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN40 When you use a search engine to find information, you enter a query in the search box and the search engine will then show some links to websites
in the results pages. Which one of these is closest to your opinion about the level of accuracy or bias of the information detailed in the websites that appear in the results pages?
Base : Those who use search engine websites
AGE
Effective Weighted Sample
Total
I think that if they have been listed by the search
engine, these websites will have accurate and
unbiased information
I think that some of the websites will be accurate or
unbiased and some won't be
I don't really think about whether or not they have
accurate or unbiased information, I just use the
sites I like the look of
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1305
180
242
135
107
1305
479
149
925
142
186
124
101
925
280
114
1178
165
80
62
18
1178
316
120
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1156
1224
78
832
855
65
1077
1077
71
245
21%
30
18%
18
23%
14
22%
4
25%
245
21%
72
23%
26
22%
224
21%
217
20%
**
**
709
60%
90
55%
43
54%
35
55%
9
50%
709
60%
d
174
55%
67
56%
651
61%
651
60%
**
**
184
16%
31
19%
12
14%
8
14%
3
18%
184
16%
51
16%
20
17%
167
16%
171
16%
**
**
40
3%
14
9%
e
7
9%
e
6
9%
e
1
7%
e
40
3%
19
6%
7
6%
34
3%
39
4%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 272
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 207
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN41 You may use a search engine to reach a website or company even when you know the web address of that particular website or company. You may also use a search engine to look for more general information online - such as a breaking
news story, or information about an event or a product. When you use a search engine to look for more general information, which one of the following most closely applies to what you tend to do once the search engine has listed the results?
Base : Those who use search engine websites
AGE
Effective Weighted Sample
Total
I tend to only look at the first few items listed by the
search engine
I tend to look at the first page of results and rarely
look at the second page of results
I tend to look beyond the first page of results
Don't know
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1305
180
242
135
107
1305
479
149
925
142
186
124
101
925
280
114
1178
165
80
62
18
1178
316
120
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1156
1224
78
832
855
65
1077
1077
71
412
35%
45
27%
28
35%
21
34%
7
38%
412
35%
a
137
43%
32
27%
386
36%
g
377
35%
**
**
399
34%
59
36%
25
31%
20
32%
5
29%
399
34%
97
31%
43
36%
362
34%
365
34%
**
**
347
29%
58
35%
26
32%
20
32%
6
31%
347
29%
76
24%
41
34%
313
29%
318
30%
**
**
19
2%
3
2%
1
2%
1
2%
*
1%
19
2%
7
2%
4
4%
17
2%
16
2%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 273
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 208
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
IN42 Here are some things that other people have said about online passwords. Which of these apply regarding the passwords that you use online? These might be passwords that you use for registering with websites, when making purchases
online, or for logging in to a website to gain access to particular content
Base : Those who go online at home (on any device) or elsewhere - excluding none of these responses
AGE
Effective Weighted Sample
Total
I use the same passwords for most, if not all
websites
I tend to have problems remembering my
passwords
I tend to use easy to remember passwords like
birthdays or names
USE THE SAME PASSWORDS OR USE EASY TO
REMEMBER PASSWORDS
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
1374
190
273
145
128
1374
526
160
960
150
207
133
121
960
303
121
1219
173
88
67
21
1219
339
127
Significance Level: 95%
Unweighted total
AGE/SEG
EMG
WHITE
i
NON-WHITE
~j
1214
1289
82
861
887
68
1112
1113
75
671
55%
92
53%
50
57%
38
57%
12
57%
671
55%
207
61%
66
52%
618
56%
611
55%
**
**
305
25%
58
33%
bde
22
25%
17
26%
4
21%
305
25%
82
24%
37
29%
269
24%
282
25%
**
**
321
26%
42
24%
21
23%
15
23%
5
25%
321
26%
69
20%
32
25%
294
26%
295
27%
**
**
961
79%
126
73%
69
79%
52
78%
17
81%
961
79%
269
79%
94
74%
885
80%
877
79%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 274
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 209
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M1 Do you personally use a mobile phone?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Yes
1423
92%
217
92%
bcd
185
68%
d
113
80%
bd
72
55%
1423
92%
bcd
No
131
8%
20
8%
86
32%
ace
28
20%
ae
58
45%
abce
131
8%
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
485
82%
182
75%
1269
94%
g
1299
91%
91
94%
109
18%
61
25%
h
77
6%
124
9%
5
6%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 275
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 210
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M2 Is this a smartphone? A smartphone is a phone on which you can easily access emails and download files as well as view websites and generally surf the internet. Popular brands of smartphone include BlackBerry, iPhone and HTC.
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Yes
833
58%
81
37%
bcd
19
10%
d
16
14%
d
3
4%
833
58%
abcd
187
39%
62
34%
782
62%
g
745
57%
**
**
No
578
41%
134
62%
e
163
88%
ae
95
85%
ae
68
95%
abce
578
41%
291
60%
120
66%
h
475
37%
542
42%
**
**
13
1%
2
1%
2
1%
1
1%
1
2%
13
1%
6
1%
1
*%
12
1%
12
1%
**
**
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 276
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 211
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF MOBILE PHONE OWNERSHIP
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
ALL WITH A SMARTPHONE
833
58%
81
37%
bcd
19
10%
d
16
14%
d
3
4%
833
58%
abcd
187
39%
62
34%
782
62%
g
745
57%
**
**
ALL WITH ANOTHER TYPE OF MOBILE PHONE
591
42%
136
63%
e
166
90%
ae
97
86%
ae
69
96%
abce
591
42%
297
61%
120
66%
h
487
38%
554
43%
**
**
1423
100%
217
100%
185
100%
113
100%
72
100%
1423
100%
485
100%
182
100%
1269
100%
1299
100%
**
**
ALL WITH A MOBILE PHONE
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 277
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 212
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF MOBILE PHONE OWNERSHIP
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
ALL WITH A SMARTPHONE
833
54%
81
34%
bcd
19
7%
d
16
12%
bd
3
2%
833
54%
abcd
187
32%
62
25%
782
58%
g
745
52%
59
61%
ALL WITH ANOTHER TYPE OF MOBILE PHONE
591
38%
136
57%
e
166
61%
de
97
69%
abde
69
53%
e
591
38%
297
50%
120
50%
h
487
36%
554
39%
32
34%
1423
92%
217
92%
bcd
185
68%
d
113
80%
bd
72
55%
1423
92%
bcd
485
82%
182
75%
1269
94%
g
1299
91%
91
94%
131
8%
20
8%
86
32%
ace
28
20%
ae
58
45%
abce
131
8%
109
18%
61
25%
h
77
6%
124
9%
5
6%
ALL WITH A MOBILE PHONE
DOES NOT HAVE A MOBILE PHONE
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 278
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 213
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M3 Can you tell me if you have any concerns about mobile phones?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
No, do not have any concerns
1196
77%
180
76%
211
78%
109
78%
102
78%
1196
77%
Cost of calls - generally
79
5%
9
4%
10
4%
5
3%
5
4%
Junk/ spam text messages
72
5%
10
4%
bd
3
1%
3
2%
d
Intrusion into other people's space/ public space
57
4%
15
6%
de
10
4%
Health concerns - using handset
54
3%
9
4%
Children having phones at a young age
49
3%
People driving while using mobile phones
Health concerns - masts
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
469
79%
187
77%
1037
77%
1101
77%
75
78%
79
5%
24
4%
5
2%
75
6%
g
66
5%
9
9%
i
-%
72
5%
bd
18
3%
10
4%
62
5%
70
5%
1
1%
8
6%
d
2
2%
57
4%
22
4%
11
4%
46
3%
55
4%
1
1%
5
2%
3
2%
3
2%
54
3%
13
2%
9
4%
45
3%
44
3%
7
7%
i
9
4%
11
4%
8
5%
3
2%
49
3%
17
3%
13
5%
h
38
3%
42
3%
4
4%
39
2%
8
3%
9
3%
6
4%
3
3%
39
2%
16
3%
5
2%
36
3%
31
2%
5
5%
36
2%
5
2%
10
4%
7
5%
e
3
3%
36
2%
11
2%
7
3%
32
2%
34
2%
2
2%
32
2%
3
1%
3
1%
3
2%
d
-%
32
2%
d
10
2%
5
2%
29
2%
30
2%
1
1%
Significance Level: 95%
Unsolicited text messages that charge a premium
rate to respond
EMG
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 279
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 213
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M3 Can you tell me if you have any concerns about mobile phones?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Cost of calls when abroad
29
2%
4
2%
bcd
-%
-%
-%
29
2%
bcd
3
1%
2
1%
27
2%
24
2%
2
2%
Strangers contacting children
27
2%
2
1%
3
1%
3
2%
1
*%
27
2%
10
2%
5
2%
22
2%
22
2%
4
4%
i
People using phones in quiet spaces
26
2%
5
2%
9
3%
e
7
5%
de
2
1%
26
2%
13
2%
6
2%
20
1%
21
1%
3
3%
24
2%
2
1%
1
*%
1
1%
*
*%
24
2%
bd
4
1%
2
1%
23
2%
21
1%
1
1%
Mis-use of camera phones/ 'happy slapping'
24
2%
4
2%
d
3
1%
3
2%
d
-%
24
2%
d
6
1%
2
1%
24
2%
19
1%
2
2%
Target for stealing mobile phone
23
1%
5
2%
d
2
1%
2
1%
*
*%
23
1%
7
1%
2
1%
22
2%
20
1%
2
2%
Cost of new handsets
20
1%
*
*%
1
*%
*
*%
*
*%
20
1%
b
1
*%
*
*%
20
1%
15
1%
3
3%
19
1%
-%
1
*%
1
1%
-%
19
1%
5
1%
3
1%
17
1%
19
1%
-%
Receiving targeted advertising based on my
location
App(s)/ applications being recalled by the provider
due to security issues
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 280
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 213
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M3 Can you tell me if you have any concerns about mobile phones?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Getting viruses, Trojans or Malware installed on the
phone
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
18
1%
-%
1
*%
1
1%
-%
18
1%
2
*%
4
2%
16
1%
16
1%
1
1%
16
1%
*
*%
1
*%
1
*%
-%
16
1%
1
*%
-%
16
1%
13
1%
1
1%
15
1%
*
*%
-%
-%
-%
15
1%
b
*
*%
1
*%
14
1%
10
1%
3
3%
i
12
1%
*
*%
-%
-%
-%
12
1%
b
*
*%
-%
12
1%
10
1%
1
1%
11
1%
-%
-%
-%
-%
11
1%
2
*%
-%
11
1%
9
1%
1
1%
Poor signal/ coverage/ reception
6
*%
2
1%
1
*%
1
1%
-%
6
*%
2
*%
1
*%
5
*%
6
*%
-%
Phone hacking
5
*%
1
1%
-%
-%
-%
5
*%
1
*%
1
1%
4
*%
5
*%
-%
Tracks your location
3
*%
-%
-%
-%
-%
3
*%
-%
1
1%
2
*%
3
*%
-%
Receiving advertising on the phone
3
*%
-%
-%
-%
-%
3
*%
-%
1
*%
2
*%
3
*%
-%
Cost of using the phone to get online/ visit websites
Incurring unexpected additional charges through
using apps/ applications
Cost of premium rate text messages
Incurring unexpected costs due to exceeding the
data plan/ going online too much
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 281
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 213
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M3 Can you tell me if you have any concerns about mobile phones?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Losing phone and information contained
2
*%
-%
-%
-%
-%
2
*%
1
*%
1
1%
1
*%
2
*%
-%
Unsolicited calls/ number sold on
1
*%
*
*%
1
*%
-%
1
*%
1
*%
1
*%
-%
1
*%
1
*%
-%
Kills conversation/ anti-social
1
*%
1
*%
1
*%
-%
1
*%
1
*%
1
*%
1
*%
*
*%
1
*%
-%
Bullying through the phone
1
*%
-%
1
*%
-%
1
1%
e
1
*%
1
*%
-%
1
*%
1
*%
-%
Other
38
2%
8
3%
7
3%
3
2%
4
3%
38
2%
15
3%
7
3%
32
2%
36
3%
1
1%
Don't know
22
1%
5
2%
8
3%
e
1
1%
7
5%
ce
22
1%
12
2%
7
3%
17
1%
22
2%
-%
ANY CONCERNS
336
22%
52
22%
52
19%
30
21%
22
17%
336
22%
113
19%
49
20%
292
22%
300
21%
21
22%
AFFORDABILITY
110
7%
12
5%
11
4%
6
4%
5
4%
110
7%
b
28
5%
5
2%
105
8%
g
90
6%
12
13%
i
SECURITY/ FRAUD
94
6%
11
5%
d
7
2%
d
7
5%
d
-%
94
6%
bd
25
4%
13
5%
82
6%
90
6%
2
3%
RISKS TO OTHER PEOPLE/ RISKS TO SOCIETY
91
6%
17
7%
17
6%
10
7%
6
5%
91
6%
33
6%
17
7%
78
6%
80
6%
7
7%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 282
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 213
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M3 Can you tell me if you have any concerns about mobile phones?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
PRIVACY
87
6%
18
8%
d
14
5%
11
8%
d
3
2%
87
6%
d
32
5%
14
6%
73
5%
77
5%
5
5%
HEALTH
75
5%
11
5%
14
5%
8
6%
6
5%
75
5%
24
4%
14
6%
63
5%
62
4%
8
8%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 283
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 214
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M3 Can you tell me if you have any concerns about mobile phones?
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
No, do not have any concerns
1107
78%
173
80%
147
79%
88
78%
58
81%
1107
78%
392
81%
143
79%
Junk/ spam text messages
71
5%
9
4%
d
3
2%
3
3%
d
-%
71
5%
bd
17
4%
Cost of calls - generally
70
5%
7
3%
4
2%
3
2%
1
2%
70
5%
b
Health concerns - using handset
50
4%
8
4%
5
3%
2
2%
2
3%
Intrusion into other people's space/ public space
50
4%
11
5%
8
4%
6
6%
d
Children having phones at a young age
42
3%
7
3%
7
4%
People driving while using mobile phones
35
2%
6
3%
32
2%
32
2%
Significance Level: 95%
Unsolicited text messages that charge a premium
rate to respond
Health concerns - masts
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
986
78%
1013
78%
**
**
9
5%
62
5%
69
5%
**
**
16
3%
3
2%
66
5%
g
59
5%
**
**
50
4%
11
2%
8
4%
43
3%
42
3%
**
**
1
2%
50
4%
17
3%
8
4%
43
3%
49
4%
**
**
6
5%
1
2%
42
3%
13
3%
11
6%
h
33
3%
38
3%
**
**
7
4%
5
4%
2
3%
35
2%
12
3%
3
2%
33
3%
28
2%
**
**
3
1%
3
2%
3
3%
d
-%
32
2%
d
10
2%
5
3%
29
2%
30
2%
**
**
4
2%
7
4%
6
6%
ade
1
1%
32
2%
7
1%
6
3%
29
2%
29
2%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 284
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 214
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M3 Can you tell me if you have any concerns about mobile phones?
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Cost of calls when abroad
29
2%
4
2%
b
-%
-%
-%
29
2%
bc
3
1%
2
1%
27
2%
24
2%
**
**
Strangers contacting children
24
2%
1
1%
3
2%
2
2%
*
1%
24
2%
8
2%
5
3%
19
2%
21
2%
**
**
24
2%
2
1%
1
1%
1
1%
*
*%
24
2%
4
1%
2
1%
23
2%
21
2%
**
**
Mis-use of camera phones/ 'happy slapping'
24
2%
3
1%
3
1%
3
2%
d
-%
24
2%
6
1%
1
*%
24
2%
19
1%
**
**
People using phones in quiet spaces
22
2%
4
2%
5
3%
4
4%
e
1
1%
22
2%
8
2%
5
3%
16
1%
18
1%
**
**
Target for stealing mobile phone
20
1%
4
2%
1
1%
1
1%
*
*%
20
1%
5
1%
2
1%
19
1%
19
1%
**
**
19
1%
-%
1
1%
1
1%
-%
19
1%
5
1%
3
2%
17
1%
19
1%
**
**
19
1%
*
*%
*
*%
*
*%
-%
19
1%
*
*%
-%
19
1%
13
1%
**
**
Receiving targeted advertising based on my
location
App(s)/ applications being recalled by the provider
due to security issues
Cost of new handsets
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 285
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 214
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M3 Can you tell me if you have any concerns about mobile phones?
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
Getting viruses, Trojans or Malware installed on the
phone
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
18
1%
-%
1
*%
1
1%
-%
18
1%
2
*%
4
2%
16
1%
16
1%
**
**
16
1%
*
*%
1
*%
1
1%
-%
16
1%
1
*%
-%
16
1%
13
1%
**
**
15
1%
*
*%
-%
-%
-%
15
1%
b
*
*%
1
*%
14
1%
10
1%
**
**
12
1%
*
*%
-%
-%
-%
12
1%
*
*%
-%
12
1%
10
1%
**
**
11
1%
-%
-%
-%
-%
11
1%
2
*%
-%
11
1%
9
1%
**
**
Phone hacking
5
*%
1
1%
-%
-%
-%
5
*%
1
*%
1
1%
4
*%
5
*%
**
**
Poor signal/ coverage/ reception
4
*%
1
*%
1
1%
1
1%
-%
4
*%
2
*%
1
*%
3
*%
4
*%
**
**
Tracks your location
3
*%
-%
-%
-%
-%
3
*%
-%
1
1%
2
*%
3
*%
**
**
Receiving advertising on the phone
3
*%
-%
-%
-%
-%
3
*%
-%
1
*%
2
*%
3
*%
**
**
Cost of using the phone to get online/ visit websites
Incurring unexpected additional charges through
using apps/ applications
Cost of premium rate text messages
Incurring unexpected costs due to exceeding the
data plan/ going online too much
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 286
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 214
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M3 Can you tell me if you have any concerns about mobile phones?
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Losing phone and information contained
2
*%
-%
-%
-%
-%
2
*%
1
*%
1
1%
1
*%
2
*%
**
**
Unsolicited calls/ number sold on
1
*%
*
*%
1
*%
-%
1
1%
e
1
*%
1
*%
-%
1
*%
1
*%
**
**
Kills conversation/ anti-social
1
*%
1
*%
-%
-%
-%
1
*%
-%
1
*%
h
*
*%
1
*%
**
**
Bullying through the phone
1
*%
-%
1
*%
-%
1
1%
e
1
*%
1
*%
-%
1
*%
1
*%
**
**
Other
33
2%
7
3%
6
3%
2
2%
4
6%
ce
33
2%
13
3%
4
2%
30
2%
31
2%
**
**
Don't know
13
1%
1
*%
2
1%
1
1%
*
*%
13
1%
3
1%
2
1%
12
1%
13
1%
**
**
ANY CONCERNS
304
21%
43
20%
37
20%
23
21%
14
19%
304
21%
90
19%
37
20%
271
21%
273
21%
**
**
AFFORDABILITY
101
7%
11
5%
5
3%
4
3%
1
2%
101
7%
bcd
21
4%
4
2%
96
8%
g
83
6%
**
**
93
7%
10
5%
d
7
4%
d
7
6%
d
-%
93
7%
bd
24
5%
12
7%
82
6%
88
7%
**
**
SECURITY/ FRAUD
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 287
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 214
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M3 Can you tell me if you have any concerns about mobile phones?
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
RISKS TO OTHER PEOPLE/ RISKS TO SOCIETY
82
6%
15
7%
11
6%
7
6%
4
5%
82
6%
26
5%
13
7%
72
6%
73
6%
**
**
PRIVACY
79
6%
14
7%
11
6%
8
7%
2
3%
79
6%
26
5%
11
6%
68
5%
70
5%
**
**
HEALTH
67
5%
9
4%
11
6%
7
7%
3
5%
67
5%
17
3%
12
6%
58
5%
56
4%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 288
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 215
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M4 Which, if any, of the following things have happened to you as a result of using your mobile phone in the last 12 months?
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
Received targeted advertising to your phone based
on my location
Had a virus, Trojan or malware on your mobile
phone
Had an app/ application recalled remotely by the
provider due to security issues
ANY OF THESE
None of these
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
310
22%
42
19%
bcd
18
10%
11
9%
7
10%
310
22%
bcd
79
16%
41
22%
277
22%
293
23%
**
**
29
2%
4
2%
b
-%
-%
-%
29
2%
bc
8
2%
2
1%
27
2%
28
2%
**
**
28
2%
3
1%
*
*%
-%
*
*%
28
2%
bc
4
1%
4
2%
24
2%
24
2%
**
**
336
24%
44
21%
bcd
18
10%
11
9%
7
10%
336
24%
bcd
86
18%
44
24%
299
24%
314
24%
**
**
1087
76%
172
79%
167
90%
ae
102
91%
ae
65
90%
ae
1087
76%
399
82%
138
76%
971
76%
985
76%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 289
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 217
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M5 Before today, which, if any, of the following mobile phone security measures or safety features had you heard of?
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
1150
81%
157
72%
bcd
91
49%
61
54%
d
30
42%
1150
81%
abcd
922
65%
133
61%
bcd
57
31%
40
35%
d
18
25%
661
46%
91
42%
bcd
38
21%
25
22%
1202
84%
169
78%
bcd
98
53%
d
AWARE OF ALL THREE
617
43%
88
40%
bcd
None of these
221
16%
48
22%
e
Significance Level: 95%
Screen locks (using a PIN or on-screen pattern) that
prevent your phone being used until the code is
entered
PIN Protection of your SIM card so it can't be
accessed until the code is entered
Anti-virus software to prevent viruses and other
malicious software on your mobile phone
AWARE OF ANY OF THESE
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
332
68%
123
68%
1043
82%
g
1046
81%
**
**
922
65%
bcd
248
51%
96
53%
837
66%
g
854
66%
**
**
13
18%
661
46%
bcd
169
35%
66
36%
606
48%
g
611
47%
**
**
67
60%
d
30
42%
1202
84%
abcd
351
72%
128
70%
1090
86%
g
1094
84%
**
**
34
18%
21
19%
13
18%
617
43%
bcd
155
32%
65
36%
564
44%
g
569
44%
**
**
87
47%
ae
46
40%
ae
41
58%
abce
221
16%
134
28%
54
30%
h
180
14%
205
16%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 290
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 218
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M6A USE OF MOBILE PHONE SECURITY MEASURES/ SAFETY FEATURES - Screen locks (using a PIN or on-screen pattern) that prevent your phone being used until the code is entered
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
I have this for my mobile phone
I don't have this - because I don't know how this
works/ how to use this/ how to install this
I don't have this - for some other reason
I don't know whether I have this
NOT AWARE OF THIS MEASURE/ FEATURE
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
863
61%
104
48%
bcd
45
25%
32
28%
d
14
19%
863
61%
abcd
223
46%
81
45%
792
62%
g
782
60%
**
**
47
3%
10
5%
8
4%
5
4%
3
5%
47
3%
20
4%
9
5%
40
3%
46
4%
**
**
169
12%
24
11%
19
10%
13
11%
6
9%
169
12%
59
12%
24
13%
148
12%
151
12%
**
**
71
5%
18
8%
e
18
10%
e
12
10%
e
7
9%
e
71
5%
30
6%
9
5%
63
5%
68
5%
**
**
273
19%
60
28%
e
94
51%
ae
52
46%
ae
42
58%
ace
273
19%
153
32%
59
32%
h
226
18%
253
19%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 291
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 219
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M6B USE OF MOBILE PHONE SECURITY MEASURES/ SAFETY FEATURES - PIN Protection of your SIM card so it can't be accessed until the code is entered
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
I have this for my mobile phone
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
536
38%
71
33%
bcd
22
12%
d
18
16%
d
4
6%
536
38%
bcd
128
26%
50
27%
493
39%
g
492
38%
**
**
62
4%
14
7%
7
4%
4
3%
3
4%
62
4%
23
5%
10
6%
54
4%
59
5%
**
**
I don't have this - for some other reason
210
15%
20
9%
14
8%
9
8%
5
7%
210
15%
abcd
65
13%
23
12%
191
15%
194
15%
**
**
I don't know whether I have this
114
8%
27
13%
be
14
8%
9
8%
5
7%
114
8%
32
7%
14
8%
99
8%
108
8%
**
**
NOT AWARE OF THIS MEASURE/ FEATURE
501
35%
84
39%
127
69%
ae
73
65%
ae
54
75%
ace
501
35%
237
49%
86
47%
h
432
34%
445
34%
**
**
I don't have this - because I don't know how this
works/ how to use this/ how to install this
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 292
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 220
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M6C USE OF MOBILE PHONE SECURITY MEASURES/ SAFETY FEATURES - Anti-virus software to prevent viruses and other malicious software on your mobile phone
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
I have this for my mobile phone
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
255
18%
26
12%
bcd
6
3%
4
4%
2
2%
255
18%
abcd
51
11%
24
13%
237
19%
g
239
18%
**
**
53
4%
9
4%
6
3%
2
2%
4
5%
53
4%
20
4%
7
4%
49
4%
49
4%
**
**
I don't have this - for some other reason
196
14%
17
8%
10
6%
7
6%
4
5%
196
14%
abcd
58
12%
16
9%
181
14%
g
174
13%
**
**
I don't know whether I have this
158
11%
39
18%
bcde
16
9%
12
11%
4
5%
158
11%
d
40
8%
19
11%
139
11%
149
11%
**
**
NOT AWARE OF THIS MEASURE/ FEATURE
762
54%
126
58%
146
79%
ae
87
78%
ae
59
82%
ae
762
54%
316
65%
116
64%
h
663
52%
688
53%
**
**
I don't have this - because I don't know how this
works/ how to use this/ how to install this
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 293
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 221
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M7 As far as you know, is mobile phone content - such as internet surfing and downloading videos from websites on your mobile - regulated at all? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Yes
450
29%
53
22%
bd
41
15%
d
29
21%
d
12
9%
450
29%
abcd
137
23%
51
21%
406
30%
g
416
29%
24
25%
No
370
24%
57
24%
bc
47
17%
23
16%
24
19%
370
24%
bc
111
19%
55
23%
320
24%
330
23%
27
28%
Don't know
734
47%
127
54%
183
67%
ae
89
63%
ae
94
72%
ace
734
47%
346
58%
136
56%
h
621
46%
677
48%
46
47%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 294
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 222
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8A HOW OFTEN USE MOBILE PHONE TO - Make or receive calls
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Most days
1166
82%
152
70%
bcd
83
45%
d
58
51%
d
25
35%
1166
82%
abcd
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
328
68%
111
61%
1074
85%
g
1055
81%
**
**
179
13%
50
23%
e
60
32%
ae
35
31%
e
25
35%
ae
179
13%
102
21%
45
24%
h
143
11%
168
13%
**
**
At least every 3 months
51
4%
7
3%
30
16%
ae
15
13%
ae
15
22%
ace
51
4%
38
8%
20
11%
h
34
3%
50
4%
**
**
Less often
26
2%
7
3%
12
6%
e
5
5%
e
6
9%
ae
26
2%
17
3%
5
3%
19
2%
26
2%
**
**
1422
100%
216
100%
185
100%
113
100%
72
100%
1422
100%
485
100%
181
100%
1269
100%
g
1298
100%
**
**
1
*%
*
*%
-%
-%
-%
1
*%
-%
1
*%
h
*
*%
1
*%
**
**
AT LEAST WEEKLY
1345
95%
202
93%
bcd
143
77%
93
82%
d
50
70%
1345
95%
bcd
430
89%
156
85%
1216
96%
g
1222
94%
**
**
AT LEAST QUARTERLY
1396
98%
209
97%
d
173
94%
108
95%
65
91%
1396
98%
bcd
468
97%
176
97%
1250
98%
1272
98%
**
**
Significance Level: 95%
Once or twice a week
EVER DO THIS
Never
EMG
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 295
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 223
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8B HOW OFTEN USE MOBILE PHONE TO - Send or receive text messages
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Most days
1109
78%
127
59%
bcd
46
25%
d
37
33%
bd
8
11%
1109
78%
abcd
300
62%
157
11%
46
21%
e
42
23%
e
29
26%
e
13
18%
e
157
11%
At least every 3 months
31
2%
15
7%
e
9
5%
e
4
4%
5
6%
e
Less often
21
1%
10
4%
e
7
4%
e
4
4%
e
1319
93%
198
91%
bcd
104
56%
d
104
7%
18
9%
AT LEAST WEEKLY
1266
89%
AT LEAST QUARTERLY
1297
91%
Significance Level: 95%
Once or twice a week
EVER DO THIS
Never
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
94
52%
1029
81%
g
1010
78%
**
**
75
15%
30
16%
h
131
10%
143
11%
**
**
31
2%
12
2%
10
6%
h
21
2%
30
2%
**
**
3
4%
e
21
1%
11
2%
5
3%
17
1%
19
2%
**
**
75
67%
bd
29
40%
1319
93%
bcd
397
82%
139
76%
1199
94%
g
1202
93%
**
**
81
44%
ace
38
33%
ae
43
60%
abce
104
7%
88
18%
43
24%
h
71
6%
97
7%
**
**
174
80%
bcd
88
48%
d
67
59%
bd
21
29%
1266
89%
abcd
375
77%
124
68%
1160
91%
g
1153
89%
**
**
189
87%
bcd
97
52%
d
71
63%
bd
26
36%
1297
91%
abcd
386
80%
134
74%
1182
93%
g
1183
91%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 296
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 224
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8C HOW OFTEN USE MOBILE PHONE TO - Send or receive photo messages
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
161
11%
9
4%
bd
3
1%
2
2%
*
*%
161
11%
abcd
30
6%
12
6%
150
12%
g
140
11%
**
**
Once or twice a week
281
20%
29
13%
bcd
6
4%
5
5%
1
2%
281
20%
abcd
74
15%
16
9%
267
21%
g
253
20%
**
**
At least every 3 months
286
20%
36
17%
bcd
12
6%
d
11
10%
d
1
1%
286
20%
bcd
67
14%
33
18%
261
21%
255
20%
**
**
Less often
214
15%
38
17%
bcd
11
6%
d
10
9%
d
1
1%
214
15%
bcd
64
13%
16
9%
198
16%
g
193
15%
**
**
EVER DO THIS
942
66%
111
51%
bcd
32
17%
d
28
25%
bd
3
5%
942
66%
abcd
235
48%
77
42%
875
69%
g
842
65%
**
**
Never
481
34%
106
49%
e
153
83%
ace
84
75%
ae
69
95%
abce
481
34%
250
52%
105
58%
h
394
31%
457
35%
**
**
AT LEAST WEEKLY
442
31%
38
17%
bcd
9
5%
8
7%
d
1
2%
442
31%
abcd
104
22%
28
15%
416
33%
g
394
30%
**
**
AT LEAST QUARTERLY
728
51%
73
34%
bcd
21
11%
d
19
16%
d
2
3%
728
51%
abcd
171
35%
61
34%
677
53%
g
649
50%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 297
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 225
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8D HOW OFTEN USE MOBILE PHONE TO - Send or receive video clips
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
53
4%
1
1%
*
*%
-%
*
*%
53
4%
abcd
13
3%
2
1%
52
4%
g
44
3%
**
**
Once or twice a week
97
7%
7
3%
2
1%
2
1%
*
*%
97
7%
abcd
21
4%
5
3%
91
7%
g
86
7%
**
**
At least every 3 months
183
13%
17
8%
bd
5
3%
4
4%
d
*
1%
183
13%
abcd
31
6%
17
9%
174
14%
154
12%
**
**
Less often
244
17%
26
12%
bcd
4
2%
4
3%
*
1%
244
17%
bcd
57
12%
12
7%
233
18%
g
223
17%
**
**
EVER DO THIS
577
41%
51
24%
bcd
11
6%
d
10
9%
d
1
2%
577
41%
abcd
123
25%
36
20%
549
43%
g
507
39%
**
**
Never
846
59%
165
76%
e
174
94%
ae
103
91%
ae
71
98%
abce
846
59%
362
75%
146
80%
h
721
57%
792
61%
**
**
AT LEAST WEEKLY
150
11%
8
4%
b
2
1%
2
1%
1
1%
150
11%
abcd
35
7%
7
4%
143
11%
g
130
10%
**
**
AT LEAST QUARTERLY
333
23%
25
12%
bcd
7
4%
6
5%
d
1
1%
333
23%
abcd
66
14%
23
13%
316
25%
g
283
22%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 298
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 226
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8E HOW OFTEN USE MOBILE PHONE TO - Play games that are loaded on the phone
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
141
10%
4
2%
b
*
*%
-%
*
*%
141
10%
abcd
49
10%
16
9%
132
10%
130
10%
**
**
Once or twice a week
164
11%
11
5%
bcd
1
1%
*
*%
1
1%
164
11%
abcd
40
8%
7
4%
158
12%
g
146
11%
**
**
At least every 3 months
116
8%
3
2%
1
*%
1
1%
-%
116
8%
abcd
32
7%
8
5%
108
9%
g
101
8%
**
**
Less often
140
10%
13
6%
bcd
1
*%
1
1%
*
*%
140
10%
bcd
27
6%
9
5%
132
10%
g
125
10%
**
**
EVER DO THIS
561
39%
31
14%
bcd
3
2%
2
2%
1
1%
561
39%
abcd
149
31%
39
22%
530
42%
g
502
39%
**
**
Never
863
61%
186
86%
e
182
98%
ae
111
98%
ae
71
99%
ae
863
61%
336
69%
143
78%
h
739
58%
797
61%
**
**
AT LEAST WEEKLY
304
21%
15
7%
bcd
1
1%
*
*%
1
1%
304
21%
abcd
89
18%
22
12%
290
23%
g
276
21%
**
**
AT LEAST QUARTERLY
421
30%
18
8%
bcd
2
1%
1
1%
1
1%
421
30%
abcd
122
25%
31
17%
398
31%
g
377
29%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 299
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 227
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8F HOW OFTEN USE MOBILE PHONE TO - Play games over the internet using your phone
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
72
5%
2
1%
-%
-%
-%
72
5%
abcd
23
5%
10
5%
68
5%
63
5%
**
**
Once or twice a week
55
4%
1
1%
-%
-%
-%
55
4%
abcd
12
2%
-%
55
4%
g
50
4%
**
**
At least every 3 months
51
4%
1
*%
1
*%
1
1%
-%
51
4%
abcd
6
1%
5
3%
47
4%
38
3%
**
**
Less often
107
7%
6
3%
bd
1
1%
1
1%
-%
107
7%
abcd
15
3%
3
2%
103
8%
g
96
7%
**
**
EVER DO THIS
285
20%
10
5%
bd
2
1%
2
2%
-%
285
20%
abcd
56
12%
18
10%
273
21%
g
248
19%
**
**
1138
80%
207
95%
e
183
99%
ae
111
98%
e
72
100%
ae
1138
80%
429
88%
165
90%
h
997
79%
1051
81%
**
**
AT LEAST WEEKLY
127
9%
3
2%
b
-%
-%
-%
127
9%
abcd
35
7%
10
5%
123
10%
g
113
9%
**
**
AT LEAST QUARTERLY
178
13%
4
2%
1
*%
1
1%
-%
178
13%
abcd
41
8%
15
8%
170
13%
g
151
12%
**
**
Never
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 300
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 228
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8G HOW OFTEN USE MOBILE PHONE TO - Visit websites using your phone
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
326
23%
12
5%
bcd
1
1%
1
1%
-%
326
23%
abcd
79
16%
21
12%
315
25%
g
293
23%
**
**
Once or twice a week
224
16%
15
7%
bcd
2
1%
1
1%
*
*%
224
16%
abcd
44
9%
10
5%
216
17%
g
200
15%
**
**
At least every 3 months
82
6%
15
7%
bd
5
3%
5
4%
d
*
*%
82
6%
bd
13
3%
9
5%
74
6%
72
6%
**
**
Less often
78
6%
11
5%
bcd
1
1%
1
1%
*
*%
78
6%
bcd
13
3%
5
3%
75
6%
69
5%
**
**
EVER DO THIS
710
50%
53
25%
bcd
9
5%
d
8
7%
d
1
1%
710
50%
abcd
149
31%
45
25%
680
54%
g
634
49%
**
**
Never
713
50%
163
75%
e
176
95%
ae
104
93%
ae
71
99%
abce
713
50%
336
69%
137
75%
h
590
46%
665
51%
**
**
AT LEAST WEEKLY
550
39%
27
12%
bcd
3
1%
2
2%
*
*%
550
39%
abcd
123
25%
31
17%
531
42%
g
493
38%
**
**
AT LEAST QUARTERLY
632
44%
42
19%
bcd
8
4%
d
7
6%
d
*
1%
632
44%
abcd
136
28%
40
22%
605
48%
g
564
43%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 301
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 229
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8H HOW OFTEN USE MOBILE PHONE TO - Listen to music
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
289
20%
6
3%
bd
1
1%
1
1%
-%
289
20%
abcd
78
16%
19
10%
277
22%
g
263
20%
**
**
Once or twice a week
178
13%
4
2%
3
2%
3
3%
d
*
*%
178
13%
abcd
50
10%
9
5%
172
14%
g
157
12%
**
**
At least every 3 months
91
6%
9
4%
bcd
2
1%
1
1%
*
1%
91
6%
bcd
17
4%
7
4%
84
7%
73
6%
**
**
Less often
98
7%
14
6%
bcd
2
1%
2
1%
-%
98
7%
bcd
13
3%
7
4%
91
7%
83
6%
**
**
EVER DO THIS
656
46%
32
15%
bcd
7
4%
d
7
6%
d
1
1%
656
46%
abcd
158
33%
42
23%
624
49%
g
576
44%
**
**
Never
767
54%
185
85%
e
177
96%
ae
106
94%
ae
71
99%
abce
767
54%
327
67%
141
77%
h
646
51%
723
56%
**
**
AT LEAST WEEKLY
467
33%
9
4%
d
4
2%
4
4%
d
*
*%
467
33%
abcd
128
26%
27
15%
449
35%
g
420
32%
**
**
AT LEAST QUARTERLY
559
39%
18
8%
bd
6
3%
5
5%
d
1
1%
559
39%
abcd
145
30%
34
19%
533
42%
g
493
38%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 302
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 230
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8I HOW OFTEN USE MOBILE PHONE TO - Take photos
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
290
20%
8
4%
bc
2
1%
1
1%
1
1%
290
20%
abcd
75
16%
24
13%
273
21%
g
263
20%
**
**
Once or twice a week
392
28%
45
21%
bcd
12
6%
d
11
10%
d
1
1%
392
28%
abcd
92
19%
26
14%
369
29%
g
352
27%
**
**
At least every 3 months
265
19%
58
27%
bcde
20
11%
d
16
14%
d
3
5%
265
19%
bd
73
15%
33
18%
233
18%
242
19%
**
**
Less often
111
8%
27
12%
bde
10
5%
8
7%
d
2
2%
111
8%
d
34
7%
10
5%
103
8%
92
7%
**
**
1058
74%
138
63%
bcd
43
23%
d
36
32%
bd
7
9%
1058
74%
abcd
274
56%
93
51%
978
77%
g
949
73%
**
**
Never
365
26%
79
37%
e
142
77%
ace
76
68%
ae
65
91%
abce
365
26%
211
44%
89
49%
h
291
23%
350
27%
**
**
AT LEAST WEEKLY
682
48%
53
25%
bcd
13
7%
d
12
11%
d
2
2%
682
48%
abcd
168
35%
50
27%
642
51%
g
615
47%
**
**
AT LEAST QUARTERLY
947
67%
111
51%
bcd
33
18%
d
28
25%
bd
5
7%
947
67%
abcd
240
50%
83
46%
875
69%
g
857
66%
**
**
EVER DO THIS
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 303
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 231
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8J HOW OFTEN USE MOBILE PHONE TO - Take videos
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
121
8%
*
*%
*
*%
-%
*
*%
121
8%
abcd
33
7%
11
6%
113
9%
111
9%
**
**
Once or twice a week
193
14%
14
6%
bcd
1
*%
-%
1
1%
193
14%
abcd
43
9%
13
7%
183
14%
g
167
13%
**
**
At least every 3 months
232
16%
20
9%
bd
8
4%
7
6%
d
1
2%
232
16%
abcd
56
11%
15
8%
221
17%
g
204
16%
**
**
Less often
191
13%
22
10%
bd
6
3%
d
6
5%
d
-%
191
13%
bcd
46
9%
10
5%
182
14%
g
162
13%
**
**
EVER DO THIS
737
52%
56
26%
bcd
15
8%
d
13
11%
d
2
3%
737
52%
abcd
177
37%
50
27%
699
55%
g
644
50%
**
**
Never
687
48%
161
74%
e
170
92%
ae
100
89%
ae
70
97%
abce
687
48%
308
63%
133
73%
h
571
45%
655
50%
**
**
AT LEAST WEEKLY
314
22%
14
7%
bcd
1
*%
-%
1
1%
314
22%
abcd
76
16%
25
14%
296
23%
g
278
21%
**
**
AT LEAST QUARTERLY
546
38%
34
16%
bcd
9
5%
7
6%
2
3%
546
38%
abcd
131
27%
40
22%
517
41%
g
482
37%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 304
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 232
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8K HOW OFTEN USE MOBILE PHONE TO - Watch TV programmes
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
41
3%
-%
-%
-%
-%
41
3%
abcd
8
2%
2
1%
40
3%
35
3%
**
**
Once or twice a week
49
3%
3
2%
b
-%
-%
-%
49
3%
bcd
10
2%
7
4%
43
3%
41
3%
**
**
At least every 3 months
68
5%
3
1%
b
-%
-%
-%
68
5%
abcd
13
3%
3
2%
66
5%
g
62
5%
**
**
Less often
109
8%
7
3%
bc
*
*%
-%
*
*%
109
8%
abcd
21
4%
7
4%
102
8%
g
91
7%
**
**
EVER DO THIS
266
19%
13
6%
bcd
*
*%
-%
*
*%
266
19%
abcd
52
11%
19
10%
252
20%
g
229
18%
**
**
1157
81%
204
94%
e
184
100%
ae
113
100%
ae
72
100%
ae
1157
81%
433
89%
163
90%
h
1017
80%
1070
82%
**
**
89
6%
3
2%
b
-%
-%
-%
89
6%
abcd
18
4%
9
5%
83
7%
76
6%
**
**
157
11%
6
3%
bcd
-%
-%
-%
157
11%
abcd
31
6%
12
6%
150
12%
g
138
11%
**
**
Never
AT LEAST WEEKLY
AT LEAST QUARTERLY
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 305
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 233
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8L HOW OFTEN USE MOBILE PHONE TO - Visit social networking sites like Facebook, Bebo, Piczo, MySpace, or Hi5
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
390
27%
15
7%
bcd
2
1%
1
1%
1
1%
390
27%
abcd
97
20%
18
10%
379
30%
g
362
28%
**
**
Once or twice a week
134
9%
4
2%
2
1%
2
2%
*
*%
134
9%
abcd
22
5%
6
3%
130
10%
g
113
9%
**
**
At least every 3 months
59
4%
5
2%
2
1%
2
2%
*
*%
59
4%
bd
11
2%
8
5%
50
4%
50
4%
**
**
Less often
35
2%
6
3%
bc
1
*%
-%
1
1%
35
2%
bc
6
1%
2
1%
34
3%
29
2%
**
**
EVER DO THIS
617
43%
29
14%
bcd
7
4%
5
5%
2
3%
617
43%
abcd
136
28%
34
19%
594
47%
g
554
43%
**
**
Never
806
57%
187
86%
e
177
96%
ae
107
95%
ae
70
97%
ae
806
57%
349
72%
148
81%
h
676
53%
745
57%
**
**
AT LEAST WEEKLY
523
37%
19
9%
bcd
5
2%
3
3%
1
2%
523
37%
abcd
119
25%
24
13%
509
40%
g
475
37%
**
**
AT LEAST QUARTERLY
582
41%
23
11%
bcd
7
4%
5
5%
1
2%
582
41%
abcd
130
27%
32
18%
559
44%
g
525
40%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 306
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 234
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8M HOW OFTEN USE MOBILE PHONE TO - Visit sites like YouTube or Bebo to look at videos or clips posted by other people
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
172
12%
5
2%
bc
*
*%
-%
*
1%
172
12%
abcd
36
7%
12
7%
165
13%
g
152
12%
**
**
Once or twice a week
150
11%
4
2%
bc
-%
-%
-%
150
11%
abcd
37
8%
7
4%
145
11%
g
130
10%
**
**
At least every 3 months
96
7%
9
4%
bd
1
1%
1
1%
-%
96
7%
bcd
17
3%
7
4%
90
7%
87
7%
**
**
Less often
69
5%
4
2%
1
*%
1
1%
*
*%
69
5%
abcd
14
3%
6
3%
66
5%
60
5%
**
**
EVER DO THIS
488
34%
22
10%
bcd
2
1%
2
2%
1
1%
488
34%
abcd
105
22%
32
18%
467
37%
g
428
33%
**
**
Never
936
66%
195
90%
e
182
99%
ae
111
98%
ae
71
99%
ae
936
66%
380
78%
150
82%
h
803
63%
871
67%
**
**
AT LEAST WEEKLY
323
23%
9
4%
bcd
*
*%
-%
*
1%
323
23%
abcd
74
15%
19
11%
310
24%
g
281
22%
**
**
AT LEAST QUARTERLY
418
29%
18
8%
bcd
2
1%
1
1%
*
1%
418
29%
abcd
91
19%
26
14%
401
32%
g
368
28%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 307
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 235
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8N HOW OFTEN USE MOBILE PHONE TO - Put photos or videos on sites like YouTube or Bebo for others to see
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
76
5%
2
1%
-%
-%
-%
76
5%
abcd
18
4%
7
4%
71
6%
70
5%
**
**
Once or twice a week
52
4%
2
1%
b
-%
-%
-%
52
4%
abcd
11
2%
4
2%
49
4%
45
3%
**
**
At least every 3 months
85
6%
5
3%
b
1
*%
1
1%
*
*%
85
6%
abcd
22
4%
4
2%
82
6%
g
76
6%
**
**
Less often
90
6%
5
2%
bcd
-%
-%
-%
90
6%
abcd
18
4%
3
2%
87
7%
g
73
6%
**
**
304
21%
15
7%
bcd
1
*%
1
1%
*
*%
304
21%
abcd
68
14%
18
10%
290
23%
g
264
20%
**
**
1119
79%
202
93%
e
184
100%
ae
112
99%
ae
72
100%
ae
1119
79%
417
86%
164
90%
h
979
77%
1035
80%
**
**
AT LEAST WEEKLY
129
9%
4
2%
bc
-%
-%
-%
129
9%
abcd
29
6%
11
6%
121
10%
115
9%
**
**
AT LEAST QUARTERLY
214
15%
10
4%
bcd
1
*%
1
1%
*
*%
214
15%
abcd
51
10%
15
8%
203
16%
g
191
15%
**
**
EVER DO THIS
Never
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 308
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 236
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8O HOW OFTEN USE MOBILE PHONE TO - Send or receive Twitter updates using your phone
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
Most days
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
130
9%
6
3%
bcd
-%
-%
-%
130
9%
abcd
22
5%
4
2%
127
10%
g
122
9%
**
**
Once or twice a week
50
4%
2
1%
*
*%
-%
*
*%
50
4%
abcd
7
1%
2
1%
49
4%
g
46
4%
**
**
At least every 3 months
46
3%
2
1%
*
*%
-%
*
*%
46
3%
abcd
10
2%
7
4%
41
3%
41
3%
**
**
Less often
36
3%
4
2%
bc
-%
-%
-%
36
3%
bcd
11
2%
3
2%
34
3%
30
2%
**
**
263
18%
14
6%
bcd
*
*%
-%
*
1%
263
18%
abcd
50
10%
16
9%
253
20%
g
239
18%
**
**
1160
82%
203
94%
e
184
100%
ae
113
100%
ae
71
99%
ae
1160
82%
435
90%
167
91%
h
1017
80%
1060
82%
**
**
AT LEAST WEEKLY
180
13%
8
4%
bcd
*
*%
-%
*
*%
180
13%
abcd
29
6%
5
3%
177
14%
g
168
13%
**
**
AT LEAST QUARTERLY
227
16%
10
4%
bcd
*
*%
-%
*
1%
227
16%
abcd
39
8%
13
7%
218
17%
g
209
16%
**
**
EVER DO THIS
Never
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 309
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 237
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8P HOW OFTEN USE MOBILE PHONE TO - Send or receive email
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
372
26%
25
12%
bcd
1
1%
1
1%
*
*%
372
26%
abcd
52
11%
21
11%
359
28%
g
322
25%
**
**
Once or twice a week
160
11%
12
6%
bd
4
2%
4
4%
d
-%
160
11%
abcd
47
10%
9
5%
154
12%
g
153
12%
**
**
At least every 3 months
62
4%
8
4%
d
3
1%
3
2%
d
-%
62
4%
bd
7
1%
7
4%
55
4%
55
4%
**
**
Less often
50
3%
8
4%
bcd
-%
-%
-%
50
3%
bcd
13
3%
4
2%
47
4%
45
3%
**
**
EVER DO THIS
644
45%
55
25%
bcd
8
4%
d
8
7%
d
*
*%
644
45%
abcd
119
24%
41
23%
615
48%
g
575
44%
**
**
Never
779
55%
162
75%
e
177
96%
ae
105
93%
ae
72
100%
abce
779
55%
366
76%
141
77%
h
654
52%
724
56%
**
**
AT LEAST WEEKLY
533
37%
38
17%
bcd
5
3%
5
4%
d
*
*%
533
37%
abcd
99
20%
30
17%
513
40%
g
475
37%
**
**
AT LEAST QUARTERLY
594
42%
46
21%
bcd
8
4%
d
8
7%
d
*
*%
594
42%
abcd
106
22%
37
20%
568
45%
g
530
41%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 310
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 238
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8Q HOW OFTEN USE MOBILE PHONE TO - Use your phone to make or receive calls over the internet (as opposed to over your mobile provider's network) on services such as Skype
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
77
5%
3
1%
b
-%
-%
-%
77
5%
abcd
5
1%
3
2%
76
6%
g
64
5%
**
**
Once or twice a week
49
3%
4
2%
b
-%
-%
-%
49
3%
bcd
9
2%
4
2%
46
4%
42
3%
**
**
At least every 3 months
58
4%
3
2%
*
*%
*
*%
-%
58
4%
bcd
7
1%
2
1%
56
4%
g
46
4%
**
**
Less often
74
5%
5
2%
b
1
*%
1
*%
*
*%
74
5%
bcd
7
1%
1
*%
74
6%
g
61
5%
**
**
258
18%
15
7%
bcd
1
1%
1
1%
*
*%
258
18%
abcd
28
6%
10
6%
252
20%
g
213
16%
**
**
1165
82%
201
93%
e
184
99%
ae
112
99%
ae
72
100%
ae
1165
82%
457
94%
172
94%
h
1018
80%
1086
84%
**
**
AT LEAST WEEKLY
126
9%
7
3%
bcd
-%
-%
-%
126
9%
abcd
14
3%
7
4%
123
10%
g
106
8%
**
**
AT LEAST QUARTERLY
184
13%
10
5%
bcd
*
*%
*
*%
-%
184
13%
abcd
21
4%
10
5%
178
14%
g
152
12%
**
**
EVER DO THIS
Never
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 311
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 239
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8R HOW OFTEN USE MOBILE PHONE TO - Use Instant Messaging (MSN/ Windows Live Messenger, AOL Instant Messenger/ AIM etc.)
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
91
6%
2
1%
*
*%
-%
*
*%
91
6%
abcd
19
4%
3
2%
90
7%
g
73
6%
**
**
Once or twice a week
91
6%
9
4%
bcd
1
*%
1
1%
-%
91
6%
bcd
8
2%
7
4%
87
7%
77
6%
**
**
At least every 3 months
74
5%
6
3%
2
1%
1
1%
*
*%
74
5%
bcd
14
3%
6
3%
69
5%
65
5%
**
**
Less often
62
4%
6
3%
bc
*
*%
-%
*
*%
62
4%
bcd
12
3%
-%
62
5%
g
53
4%
**
**
317
22%
22
10%
bcd
3
1%
2
2%
1
1%
317
22%
abcd
54
11%
15
9%
309
24%
g
267
21%
**
**
1106
78%
195
90%
e
182
99%
ae
111
98%
ae
71
99%
ae
1106
78%
431
89%
167
91%
h
961
76%
1032
79%
**
**
AT LEAST WEEKLY
181
13%
11
5%
bcd
1
*%
1
1%
*
*%
181
13%
abcd
27
6%
10
5%
178
14%
g
150
12%
**
**
AT LEAST QUARTERLY
255
18%
16
8%
bcd
2
1%
2
2%
*
1%
255
18%
abcd
41
9%
15
9%
247
19%
g
214
16%
**
**
EVER DO THIS
Never
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 312
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 240
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8S HOW OFTEN USE MOBILE PHONE TO - Use features such as Maps or satellite navigation to get to where you want to go/ plot a route to your destination
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
130
9%
7
3%
bcd
-%
-%
-%
130
9%
abcd
15
3%
4
2%
128
10%
g
111
9%
**
**
Once or twice a week
172
12%
11
5%
bcd
1
1%
1
1%
1
1%
172
12%
abcd
31
6%
14
7%
162
13%
g
146
11%
**
**
At least every 3 months
158
11%
13
6%
bd
3
1%
3
2%
d
-%
158
11%
abcd
23
5%
6
3%
152
12%
g
146
11%
**
**
87
6%
13
6%
bcd
*
*%
*
*%
-%
87
6%
bcd
12
3%
9
5%
83
7%
79
6%
**
**
EVER DO THIS
548
38%
44
20%
bcd
4
2%
4
3%
1
1%
548
38%
abcd
81
17%
33
18%
525
41%
g
482
37%
**
**
Never
875
62%
173
80%
e
181
98%
ae
109
97%
ae
71
99%
ae
875
62%
404
83%
149
82%
h
745
59%
817
63%
**
**
AT LEAST WEEKLY
302
21%
18
8%
bcd
1
1%
1
1%
1
1%
302
21%
abcd
46
9%
18
10%
290
23%
g
258
20%
**
**
AT LEAST QUARTERLY
461
32%
30
14%
bcd
4
2%
3
3%
1
1%
461
32%
abcd
69
14%
24
13%
442
35%
g
403
31%
**
**
Less often
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 313
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 241
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8T HOW OFTEN USE MOBILE PHONE TO - Check your bank balance
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
105
7%
5
2%
bc
*
*%
-%
*
*%
105
7%
abcd
21
4%
3
2%
104
8%
g
89
7%
**
**
Once or twice a week
159
11%
7
3%
bcd
1
*%
*
*%
*
*%
159
11%
abcd
28
6%
8
5%
151
12%
g
143
11%
**
**
At least every 3 months
58
4%
4
2%
1
*%
1
1%
*
*%
58
4%
bcd
12
2%
4
2%
56
4%
48
4%
**
**
Less often
32
2%
2
1%
-%
-%
-%
32
2%
bcd
6
1%
1
1%
30
2%
30
2%
**
**
353
25%
18
8%
bcd
2
1%
1
1%
1
1%
353
25%
abcd
68
14%
16
9%
342
27%
g
310
24%
**
**
1070
75%
199
92%
e
183
99%
ae
112
99%
ae
71
99%
ae
1070
75%
417
86%
166
91%
h
928
73%
989
76%
**
**
AT LEAST WEEKLY
264
19%
12
6%
bcd
1
*%
*
*%
*
1%
264
19%
abcd
50
10%
11
6%
256
20%
g
232
18%
**
**
AT LEAST QUARTERLY
322
23%
16
7%
bcd
2
1%
1
1%
1
1%
322
23%
abcd
62
13%
15
8%
312
25%
g
280
22%
**
**
EVER DO THIS
Never
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 314
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 242
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8U HOW OFTEN USE MOBILE PHONE TO - Download apps/ applications (including games)
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
Most days
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
99
7%
3
1%
b
-%
-%
-%
99
7%
abcd
25
5%
9
5%
94
7%
88
7%
**
**
Once or twice a week
156
11%
9
4%
bcd
-%
-%
-%
156
11%
abcd
29
6%
9
5%
148
12%
g
145
11%
**
**
At least every 3 months
178
13%
13
6%
bcd
2
1%
2
2%
*
1%
178
13%
abcd
41
9%
10
6%
171
13%
g
158
12%
**
**
87
6%
7
3%
bcd
1
*%
1
*%
-%
87
6%
bcd
11
2%
4
2%
84
7%
g
76
6%
**
**
EVER DO THIS
521
37%
31
14%
bcd
3
2%
2
2%
*
1%
521
37%
abcd
106
22%
33
18%
498
39%
g
467
36%
**
**
Never
902
63%
185
86%
e
182
98%
ae
110
98%
ae
72
99%
ae
902
63%
379
78%
149
82%
h
772
61%
832
64%
**
**
AT LEAST WEEKLY
255
18%
11
5%
bcd
-%
-%
-%
255
18%
abcd
54
11%
19
10%
243
19%
g
233
18%
**
**
AT LEAST QUARTERLY
433
30%
24
11%
bcd
2
1%
2
2%
*
1%
433
30%
abcd
95
20%
29
16%
414
33%
g
391
30%
**
**
Less often
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 315
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 243
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M8V HOW OFTEN USE MOBILE PHONE TO - Buy things from websites using your phone
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Most days
64
5%
2
1%
-%
-%
-%
64
5%
abcd
11
2%
5
3%
62
5%
54
4%
**
**
Once or twice a week
79
6%
7
3%
bcd
-%
-%
-%
79
6%
bcd
18
4%
9
5%
71
6%
72
6%
**
**
107
8%
3
1%
*
*%
-%
*
*%
107
8%
abcd
20
4%
8
4%
103
8%
89
7%
**
**
75
5%
8
4%
bcd
*
*%
*
*%
-%
75
5%
bcd
11
2%
4
2%
71
6%
63
5%
**
**
325
23%
19
9%
bcd
1
*%
*
*%
*
*%
325
23%
abcd
60
12%
27
15%
307
24%
g
278
21%
**
**
1098
77%
197
91%
e
184
100%
ae
112
100%
ae
72
100%
ae
1098
77%
425
88%
155
85%
h
963
76%
1021
79%
**
**
AT LEAST WEEKLY
143
10%
8
4%
bcd
-%
-%
-%
143
10%
abcd
29
6%
14
8%
133
11%
127
10%
**
**
AT LEAST QUARTERLY
250
18%
11
5%
bcd
*
*%
-%
*
*%
250
18%
abcd
49
10%
22
12%
236
19%
g
215
17%
**
**
At least every 3 months
Less often
EVER DO THIS
Never
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 316
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 244
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE AT LEAST ONCE A WEEK
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Make or receive calls
1345
95%
202
93%
bcd
143
77%
93
82%
d
50
70%
1345
95%
bcd
Send or receive text messages
1266
89%
174
80%
bcd
88
48%
d
67
59%
bd
21
29%
Take photos
682
48%
53
25%
bcd
13
7%
d
12
11%
d
Visit websites using your phone
550
39%
27
12%
bcd
3
1%
Send or receive email
533
37%
38
17%
bcd
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
430
89%
156
85%
1216
96%
g
1222
94%
**
**
1266
89%
abcd
375
77%
124
68%
1160
91%
g
1153
89%
**
**
2
2%
682
48%
abcd
168
35%
50
27%
642
51%
g
615
47%
**
**
2
2%
*
*%
550
39%
abcd
123
25%
31
17%
531
42%
g
493
38%
**
**
5
3%
5
4%
d
*
*%
533
37%
abcd
99
20%
30
17%
513
40%
g
475
37%
**
**
523
37%
19
9%
bcd
5
2%
3
3%
1
2%
523
37%
abcd
119
25%
24
13%
509
40%
g
475
37%
**
**
Listen to music
467
33%
9
4%
d
4
2%
4
4%
d
*
*%
467
33%
abcd
128
26%
27
15%
449
35%
g
420
32%
**
**
Send or receive photo messages
442
31%
38
17%
bcd
9
5%
8
7%
d
1
2%
442
31%
abcd
104
22%
28
15%
416
33%
g
394
30%
**
**
Significance Level: 95%
Use your phone to visit social networking sites like
Facebook, Bebo, Piczo, MySpace, Twitter or Hi5
EMG
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 317
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 244
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE AT LEAST ONCE A WEEK
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
Use your phone to visit sites like YouTube or Bebo
to look at videos or clips posted by other people
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
323
23%
9
4%
bcd
*
*%
-%
*
1%
323
23%
abcd
74
15%
19
11%
310
24%
g
281
22%
**
**
Take videos
314
22%
14
7%
bcd
1
*%
-%
1
1%
314
22%
abcd
76
16%
25
14%
296
23%
g
278
21%
**
**
Play games that are loaded on the phone
304
21%
15
7%
bcd
1
1%
*
*%
1
1%
304
21%
abcd
89
18%
22
12%
290
23%
g
276
21%
**
**
302
21%
18
8%
bcd
1
1%
1
1%
1
1%
302
21%
abcd
46
9%
18
10%
290
23%
g
258
20%
**
**
Check your bank balance
264
19%
12
6%
bcd
1
*%
*
*%
*
1%
264
19%
abcd
50
10%
11
6%
256
20%
g
232
18%
**
**
Download apps/ applications (including games)
255
18%
11
5%
bcd
-%
-%
-%
255
18%
abcd
54
11%
19
10%
243
19%
g
233
18%
**
**
181
13%
11
5%
bcd
1
*%
1
1%
*
*%
181
13%
abcd
27
6%
10
5%
178
14%
g
150
12%
**
**
Use features such as Maps or satellite navigation
on your phone to get to where you want to go/ plot a
route to your destination
Use Instant Messaging (MSN/ Windows Live
Messenger, AOL Instant Messenger/ AIM etc.)
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 318
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 244
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE AT LEAST ONCE A WEEK
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Send or receive Twitter updates using your phone
180
13%
8
4%
bcd
*
*%
-%
*
*%
180
13%
abcd
29
6%
5
3%
177
14%
g
168
13%
**
**
Send or receive video clips
150
11%
8
4%
b
2
1%
2
1%
1
1%
150
11%
abcd
35
7%
7
4%
143
11%
g
130
10%
**
**
Buy things from websites using your phone
143
10%
8
4%
bcd
-%
-%
-%
143
10%
abcd
29
6%
14
8%
133
11%
127
10%
**
**
129
9%
4
2%
bc
-%
-%
-%
129
9%
abcd
29
6%
11
6%
121
10%
115
9%
**
**
127
9%
3
2%
b
-%
-%
-%
127
9%
abcd
35
7%
10
5%
123
10%
g
113
9%
**
**
126
9%
7
3%
bcd
-%
-%
-%
126
9%
abcd
14
3%
7
4%
123
10%
g
106
8%
**
**
89
6%
3
2%
b
-%
-%
-%
89
6%
abcd
18
4%
9
5%
83
7%
76
6%
**
**
Use your phone to put photos or videos on sites like
YouTube or Bebo for others to see
Play games over the internet using your phone
Use your phone to make or receive calls over the
internet (as opposed to over your mobile provider's
network) on services such as Skype
Watch TV programmes
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 319
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 244
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE AT LEAST ONCE A WEEK
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
ANY OF THESE
1373
96%
206
95%
bcd
147
80%
d
97
86%
d
51
70%
1373
96%
bcd
51
4%
11
5%
38
20%
ae
16
14%
ae
21
30%
abce
736
52%
51
24%
bcd
9
5%
8
7%
d
734
52%
51
24%
bcd
9
5%
8
7%
d
Significance Level: 95%
NONE OF THESE
ANY ONLINE ACTIVITIES
ANY ONLINE ACTIVITIES - FOR 2011
COMPARISON - EXCLUDING BUY THINGS
FROM WEBSITES USING PHONE
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
444
91%
165
91%
1235
97%
g
1250
96%
**
**
51
4%
41
9%
17
9%
h
35
3%
49
4%
**
**
2
2%
736
52%
abcd
153
32%
45
25%
705
56%
g
662
51%
**
**
2
2%
734
52%
abcd
153
32%
45
25%
704
55%
g
660
51%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 320
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 245
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE FOR AT ALL
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Make or receive calls
1422
100%
216
100%
185
100%
113
100%
72
100%
1422
100%
Send or receive text messages
1319
93%
198
91%
bcd
104
56%
d
75
67%
bd
29
40%
Take photos
1058
74%
138
63%
bcd
43
23%
d
36
32%
bd
Send or receive photo messages
942
66%
111
51%
bcd
32
17%
d
Take videos
737
52%
56
26%
bcd
Visit websites using your phone
710
50%
Listen to music
Send or receive email
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
485
100%
181
100%
1269
100%
g
1298
100%
**
**
1319
93%
bcd
397
82%
139
76%
1199
94%
g
1202
93%
**
**
7
9%
1058
74%
abcd
274
56%
93
51%
978
77%
g
949
73%
**
**
28
25%
bd
3
5%
942
66%
abcd
235
48%
77
42%
875
69%
g
842
65%
**
**
15
8%
d
13
11%
d
2
3%
737
52%
abcd
177
37%
50
27%
699
55%
g
644
50%
**
**
53
25%
bcd
9
5%
d
8
7%
d
1
1%
710
50%
abcd
149
31%
45
25%
680
54%
g
634
49%
**
**
656
46%
32
15%
bcd
7
4%
d
7
6%
d
1
1%
656
46%
abcd
158
33%
42
23%
624
49%
g
576
44%
**
**
644
45%
55
25%
bcd
8
4%
d
8
7%
d
*
*%
644
45%
abcd
119
24%
41
23%
615
48%
g
575
44%
**
**
Significance Level: 95%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 321
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 245
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE FOR AT ALL
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
Use your phone to visit social networking sites like
Facebook, Bebo, Piczo, MySpace, Twitter or Hi5
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
617
43%
29
14%
bcd
7
4%
5
5%
2
3%
617
43%
abcd
136
28%
34
19%
594
47%
g
554
43%
**
**
Send or receive video clips
577
41%
51
24%
bcd
11
6%
d
10
9%
d
1
2%
577
41%
abcd
123
25%
36
20%
549
43%
g
507
39%
**
**
Play games that are loaded on the phone
561
39%
31
14%
bcd
3
2%
2
2%
1
1%
561
39%
abcd
149
31%
39
22%
530
42%
g
502
39%
**
**
548
38%
44
20%
bcd
4
2%
4
3%
1
1%
548
38%
abcd
81
17%
33
18%
525
41%
g
482
37%
**
**
521
37%
31
14%
bcd
3
2%
2
2%
*
1%
521
37%
abcd
106
22%
33
18%
498
39%
g
467
36%
**
**
488
34%
22
10%
bcd
2
1%
2
2%
1
1%
488
34%
abcd
105
22%
32
18%
467
37%
g
428
33%
**
**
353
25%
18
8%
bcd
2
1%
1
1%
1
1%
353
25%
abcd
68
14%
16
9%
342
27%
g
310
24%
**
**
Use features such as Maps or satellite navigation
on your phone to get to where you want to go/ plot a
route to your destination
Download apps/ applications (including games)
Use your phone to visit sites like YouTube or Bebo
to look at videos or clips posted by other people
Check your bank balance
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 322
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 245
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE FOR AT ALL
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
Buy things from websites using your phone
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
325
23%
19
9%
bcd
1
*%
*
*%
*
*%
325
23%
abcd
60
12%
27
15%
307
24%
g
278
21%
**
**
317
22%
22
10%
bcd
3
1%
2
2%
1
1%
317
22%
abcd
54
11%
15
9%
309
24%
g
267
21%
**
**
304
21%
15
7%
bcd
1
*%
1
1%
*
*%
304
21%
abcd
68
14%
18
10%
290
23%
g
264
20%
**
**
Play games over the internet using your phone
285
20%
10
5%
bd
2
1%
2
2%
-%
285
20%
abcd
56
12%
18
10%
273
21%
g
248
19%
**
**
Watch TV programmes
266
19%
13
6%
bcd
*
*%
-%
*
*%
266
19%
abcd
52
11%
19
10%
252
20%
g
229
18%
**
**
Send or receive Twitter updates using your phone
263
18%
14
6%
bcd
*
*%
-%
*
1%
263
18%
abcd
50
10%
16
9%
253
20%
g
239
18%
**
**
Use Instant Messaging (MSN/ Windows Live
Messenger, AOL Instant Messenger/ AIM etc.)
Use your phone to put photos or videos on sites like
YouTube or Bebo for others to see
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 323
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 245
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE FOR AT ALL
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
Use your phone to make or receive calls over the
internet (as opposed to over your mobile provider's
network) on services such as Skype
ANY OF THESE
ANY ONLINE ACTIVITIES
ANY ONLINE ACTIVITIES - FOR 2011
COMPARISON - EXCLUDING BUY THINGS
FROM WEBSITES USING PHONE
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
258
18%
15
7%
bcd
1
1%
1
1%
*
*%
258
18%
abcd
28
6%
10
6%
252
20%
g
213
16%
**
**
1423
100%
217
100%
185
100%
113
100%
72
100%
1423
100%
485
100%
182
100%
1269
100%
1299
100%
**
**
836
59%
77
36%
bcd
14
7%
11
10%
d
2
3%
836
59%
abcd
177
37%
58
32%
789
62%
g
747
57%
**
**
834
59%
77
36%
bcd
14
7%
11
10%
d
2
3%
834
59%
abcd
177
37%
58
32%
788
62%
g
745
57%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 324
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 246
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE AT LEAST ONCE A WEEK
Base : Those who use a smartphone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
797
83
43
32
11
797
198
56
Effective Weighted Sample
616
67
36
30
7
616
141
Total
833
81
19
16
3
833
187
Make or receive calls
818
98%
**
**
**
**
**
**
**
**
818
98%
Send or receive text messages
810
97%
**
**
**
**
**
**
**
**
Take photos
552
66%
**
**
**
**
**
**
Visit websites using your phone
529
64%
**
**
**
**
Send or receive email
513
62%
**
**
WHITE
i
NON-WHITE
~j
741
733
61
51
574
556
53
62
782
745
59
182
97%
**
**
772
99%
731
98%
**
**
810
97%
181
97%
**
**
767
98%
724
97%
**
**
**
**
552
66%
120
64%
**
**
524
67%
496
67%
**
**
**
**
**
**
529
64%
119
63%
**
**
511
65%
473
64%
**
**
**
**
**
**
**
**
513
62%
97
52%
**
**
493
63%
455
61%
**
**
495
59%
**
**
**
**
**
**
**
**
495
59%
113
60%
**
**
481
62%
447
60%
**
**
Listen to music
427
51%
**
**
**
**
**
**
**
**
427
51%
108
58%
**
**
412
53%
383
51%
**
**
Send or receive photo messages
371
45%
**
**
**
**
**
**
**
**
371
45%
75
40%
**
**
355
45%
330
44%
**
**
312
37%
**
**
**
**
**
**
**
**
312
37%
72
38%
**
**
300
38%
271
36%
**
**
Significance Level: 95%
Use your phone to visit social networking sites like
Facebook, Bebo, Piczo, MySpace, Twitter or Hi5
Use your phone to visit sites like YouTube or Bebo
to look at videos or clips posted by other people
EMG
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 325
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 246
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE AT LEAST ONCE A WEEK
Base : Those who use a smartphone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
797
83
43
32
11
797
198
56
Effective Weighted Sample
616
67
36
30
7
616
141
Total
833
81
19
16
3
833
187
294
35%
**
**
**
**
**
**
**
**
294
35%
Take videos
273
33%
**
**
**
**
**
**
**
**
Play games that are loaded on the phone
271
33%
**
**
**
**
**
**
Check your bank balance
252
30%
**
**
**
**
Download apps/ applications (including games)
252
30%
**
**
175
21%
Send or receive Twitter updates using your phone
EMG
WHITE
i
NON-WHITE
~j
741
733
61
51
574
556
53
62
782
745
59
46
25%
**
**
282
36%
250
34%
**
**
273
33%
67
36%
**
**
262
34%
243
33%
**
**
**
**
271
33%
75
40%
**
**
260
33%
244
33%
**
**
**
**
**
**
252
30%
48
26%
**
**
244
31%
220
29%
**
**
**
**
**
**
**
**
252
30%
54
29%
**
**
240
31%
230
31%
**
**
**
**
**
**
**
**
**
**
175
21%
27
14%
**
**
171
22%
143
19%
**
**
168
20%
**
**
**
**
**
**
**
**
168
20%
29
16%
**
**
165
21%
156
21%
**
**
Buy things from websites using your phone
139
17%
**
**
**
**
**
**
**
**
139
17%
27
15%
**
**
129
17%
122
16%
**
**
Send or receive video clips
131
16%
**
**
**
**
**
**
**
**
131
16%
26
14%
**
**
128
16%
111
15%
**
**
Significance Level: 95%
Use features such as Maps or satellite navigation
on your phone to get to where you want to go/ plot a
route to your destination
Use Instant Messaging (MSN/ Windows Live
Messenger, AOL Instant Messenger/ AIM etc.)
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 326
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 246
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE AT LEAST ONCE A WEEK
Base : Those who use a smartphone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
797
83
43
32
11
797
198
56
Effective Weighted Sample
616
67
36
30
7
616
141
Total
833
81
19
16
3
833
187
WHITE
i
NON-WHITE
~j
741
733
61
51
574
556
53
62
782
745
59
124
15%
**
**
**
**
**
**
**
**
124
15%
28
15%
**
**
115
15%
110
15%
**
**
123
15%
**
**
**
**
**
**
**
**
123
15%
14
7%
**
**
119
15%
103
14%
**
**
122
15%
**
**
**
**
**
**
**
**
122
15%
34
18%
**
**
119
15%
109
15%
**
**
86
10%
**
**
**
**
**
**
**
**
86
10%
18
10%
**
**
80
10%
72
10%
**
**
829
100%
**
**
**
**
**
**
**
**
829
100%
185
99%
**
**
779
100%
742
100%
**
**
3
*%
**
**
**
**
**
**
**
**
3
*%
2
1%
**
**
3
*%
3
*%
**
**
692
83%
**
**
**
**
**
**
**
**
692
83%
143
76%
**
**
662
85%
619
83%
**
**
690
83%
**
**
**
**
**
**
**
**
690
83%
143
76%
**
**
660
84%
617
83%
**
**
Significance Level: 95%
Use your phone to put photos or videos on sites like
YouTube or Bebo for others to see
Use your phone to make or receive calls over the
internet (as opposed to over your mobile provider's
network) on services such as Skype
Play games over the internet using your phone
Watch TV programmes
ANY OF THESE
NONE OF THESE
ANY ONLINE ACTIVITIES
ANY ONLINE ACTIVITIES - FOR 2011
COMPARISON - EXCLUDING BUY THINGS
FROM WEBSITES USING PHONE
EMG
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 327
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 247
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE FOR AT ALL
Base : Those who use a smartphone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
797
83
43
32
11
797
198
56
Effective Weighted Sample
616
67
36
30
7
616
141
Total
833
81
19
16
3
833
187
Make or receive calls
833
100%
**
**
**
**
**
**
**
**
833
100%
Send or receive text messages
826
99%
**
**
**
**
**
**
**
**
Take photos
779
94%
**
**
**
**
**
**
Send or receive photo messages
708
85%
**
**
**
**
Visit websites using your phone
668
80%
**
**
Send or receive email
615
74%
Take videos
WHITE
i
NON-WHITE
~j
741
733
61
51
574
556
53
62
782
745
59
187
100%
**
**
782
100%
745
100%
**
**
826
99%
183
98%
**
**
776
99%
739
99%
**
**
**
**
779
94%
163
87%
**
**
734
94%
691
93%
**
**
**
**
**
**
708
85%
142
76%
**
**
668
85%
626
84%
**
**
**
**
**
**
**
**
668
80%
140
75%
**
**
638
82%
592
80%
**
**
**
**
**
**
**
**
**
**
615
74%
113
60%
**
**
586
75%
546
73%
**
**
603
72%
**
**
**
**
**
**
**
**
603
72%
130
69%
**
**
575
74%
529
71%
**
**
575
69%
**
**
**
**
**
**
**
**
575
69%
122
65%
**
**
552
71%
513
69%
**
**
569
68%
**
**
**
**
**
**
**
**
569
68%
127
68%
**
**
543
69%
498
67%
**
**
Significance Level: 95%
Use your phone to visit social networking sites like
Facebook, Bebo, Piczo, MySpace, Twitter or Hi5
Listen to music
EMG
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 328
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 247
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE FOR AT ALL
Base : Those who use a smartphone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
797
83
43
32
11
797
198
56
Effective Weighted Sample
616
67
36
30
7
616
141
Total
833
81
19
16
3
833
187
WHITE
i
NON-WHITE
~j
741
733
61
51
574
556
53
62
782
745
59
518
62%
**
**
**
**
**
**
**
**
518
62%
76
41%
**
**
498
64%
452
61%
**
**
Download apps/ applications (including games)
500
60%
**
**
**
**
**
**
**
**
500
60%
102
55%
**
**
478
61%
447
60%
**
**
Play games that are loaded on the phone
480
58%
**
**
**
**
**
**
**
**
480
58%
113
60%
**
**
458
59%
427
57%
**
**
Send or receive video clips
472
57%
**
**
**
**
**
**
**
**
472
57%
85
45%
**
**
452
58%
405
54%
**
**
466
56%
**
**
**
**
**
**
**
**
466
56%
98
52%
**
**
446
57%
406
55%
**
**
Check your bank balance
332
40%
**
**
**
**
**
**
**
**
332
40%
64
34%
**
**
320
41%
290
39%
**
**
Buy things from websites using your phone
309
37%
**
**
**
**
**
**
**
**
309
37%
56
30%
**
**
290
37%
264
35%
**
**
295
35%
**
**
**
**
**
**
**
**
295
35%
48
26%
**
**
287
37%
247
33%
**
**
Significance Level: 95%
Use features such as Maps or satellite navigation
on your phone to get to where you want to go/ plot a
route to your destination
Use your phone to visit sites like YouTube or Bebo
to look at videos or clips posted by other people
Use Instant Messaging (MSN/ Windows Live
Messenger, AOL Instant Messenger/ AIM etc.)
EMG
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 329
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 247
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE FOR AT ALL
Base : Those who use a smartphone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
797
83
43
32
11
797
198
56
Effective Weighted Sample
616
67
36
30
7
616
141
Total
833
81
19
16
3
833
187
WHITE
i
NON-WHITE
~j
741
733
61
51
574
556
53
62
782
745
59
287
34%
**
**
**
**
**
**
**
**
287
34%
62
33%
**
**
276
35%
246
33%
**
**
Play games over the internet using your phone
269
32%
**
**
**
**
**
**
**
**
269
32%
51
27%
**
**
257
33%
233
31%
**
**
Watch TV programmes
256
31%
**
**
**
**
**
**
**
**
256
31%
49
26%
**
**
242
31%
218
29%
**
**
Send or receive Twitter updates using your phone
246
30%
**
**
**
**
**
**
**
**
246
30%
46
25%
**
**
236
30%
222
30%
**
**
245
29%
**
**
**
**
**
**
**
**
245
29%
24
13%
**
**
238
30%
201
27%
**
**
ANY OF THESE
833
100%
**
**
**
**
**
**
**
**
833
100%
187
100%
**
**
782
100%
745
100%
**
**
ANY ONLINE ACTIVITIES
755
91%
**
**
**
**
**
**
**
**
755
91%
156
83%
**
**
714
91%
672
90%
**
**
753
90%
**
**
**
**
**
**
**
**
753
90%
156
83%
**
**
713
91%
671
90%
**
**
Significance Level: 95%
Use your phone to put photos or videos on sites like
YouTube or Bebo for others to see
Use your phone to make or receive calls over the
internet (as opposed to over your mobile provider's
network) on services such as Skype
ANY ONLINE ACTIVITIES - FOR 2011
COMPARISON - EXCLUDING BUY THINGS
FROM WEBSITES USING PHONE
EMG
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 330
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 248
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
M9A AGREEMENT WITH STATEMENT - Mobile phone users must be protected from receiving inappropriate or offensive content
Base : Those who use a mobile phone
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1608
238
385
213
172
1608
698
219
Effective Weighted Sample
1150
188
297
188
109
1150
459
Total
1423
217
185
113
72
1423
485
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1389
1506
98
183
1003
1062
83
182
1269
1299
91
Strongly disagree
38
3%
10
4%
bcd
1
1%
1
1%
*
*%
38
3%
b
5
1%
9
5%
h
30
2%
38
3%
**
**
Slightly disagree
32
2%
1
1%
2
1%
1
*%
1
1%
32
2%
8
2%
3
2%
29
2%
29
2%
**
**
TOTAL DISAGREE
70
5%
11
5%
bc
3
1%
1
1%
1
2%
70
5%
bc
13
3%
12
7%
59
5%
67
5%
**
**
Neither/ nor
178
12%
24
11%
18
10%
9
8%
9
13%
178
12%
57
12%
12
6%
166
13%
g
151
12%
**
**
Slightly agree
323
23%
40
19%
bd
23
12%
16
14%
7
10%
323
23%
bcd
90
19%
26
14%
298
23%
g
285
22%
**
**
Strongly agree
819
58%
137
63%
131
71%
ae
82
73%
ae
49
68%
e
819
58%
308
64%
127
70%
h
719
57%
771
59%
**
**
TOTAL AGREE
1142
80%
177
82%
154
83%
98
87%
de
56
77%
1142
80%
399
82%
153
84%
1017
80%
1056
81%
**
**
33
2%
5
2%
10
5%
e
4
4%
6
8%
ace
33
2%
16
3%
5
3%
28
2%
25
2%
**
**
211
15%
29
13%
29
15%
13
12%
15
21%
ace
211
15%
73
15%
17
9%
194
15%
g
176
14%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 331
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 249
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G1 Does your household have...
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
A hand held games console (e.g. Sony PSP/
Nintendo DS)
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
404
26%
26
11%
bcd
9
3%
7
5%
d
2
1%
404
26%
abcd
105
18%
40
16%
372
28%
g
380
27%
j
14
15%
616
40%
33
14%
bcd
15
6%
11
8%
d
4
3%
616
40%
abcd
171
29%
59
24%
570
42%
g
577
41%
j
26
27%
Neither of these
857
55%
190
80%
e
253
93%
ae
126
90%
ae
126
97%
abce
857
55%
402
68%
174
72%
h
705
52%
774
54%
66
69%
i
EITHER OF THESE
697
45%
46
20%
bcd
18
7%
d
14
10%
d
4
3%
697
45%
abcd
192
32%
68
28%
642
48%
g
649
46%
j
30
31%
BOTH OF THESE
323
21%
13
6%
bd
6
2%
4
3%
2
1%
323
21%
abcd
84
14%
30
12%
300
22%
g
307
22%
j
11
11%
A games console connected to a TV (e.g. Xbox/
PlayStation/ Wii)
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 332
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 250
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G2 Do you ever play games at home or elsewhere in any of these ways?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
On a games console connected to a TV (e.g. Xbox/
PlayStation/ Wii)
On a computer, laptop, or netbook
On a mobile phone or smartphone (e.g. BlackBerry
or iPhone)
On a hand held games console (e.g. Sony PSP/
Nintendo DS)
On a tablet computer (e.g. iPad)
On a portable media player (e.g. iPod Touch/
Archos)
On an MP3 player
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
387
25%
22
9%
bcd
5
2%
5
3%
d
*
*%
387
25%
abcd
109
18%
29
12%
365
27%
g
366
26%
j
13
14%
234
15%
14
6%
d
9
3%
7
5%
d
2
2%
234
15%
abcd
67
11%
28
11%
216
16%
g
219
15%
11
11%
203
13%
7
3%
bd
1
*%
1
1%
-%
203
13%
abcd
49
8%
17
7%
194
14%
g
189
13%
10
10%
191
12%
10
4%
bd
3
1%
3
2%
d
*
*%
191
12%
abcd
55
9%
22
9%
175
13%
176
12%
7
7%
73
5%
4
2%
b
1
*%
*
*%
*
*%
73
5%
abcd
10
2%
7
3%
69
5%
64
5%
5
5%
51
3%
2
1%
b
-%
-%
-%
51
3%
abcd
8
1%
9
4%
46
3%
49
3%
1
1%
28
2%
1
*%
-%
-%
-%
28
2%
bcd
4
1%
3
1%
26
2%
27
2%
1
1%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 333
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 250
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G2 Do you ever play games at home or elsewhere in any of these ways?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
On a Personal Digital Assistant/ PDA
No, never
PLAYS GAMES IN ANY OF THESE WAYS
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
5
*%
-%
-%
-%
-%
5
*%
*
*%
-%
5
*%
5
*%
-%
1004
65%
193
82%
e
255
94%
ae
128
91%
ae
128
98%
abce
1004
65%
431
73%
195
80%
h
835
62%
917
64%
67
69%
550
35%
44
18%
bcd
16
6%
d
13
9%
d
3
2%
550
35%
abcd
163
27%
48
20%
512
38%
g
506
36%
29
31%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 334
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 251
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G3 Have you ever downloaded games from the internet to play on any of the devices you use for games playing?
Base : All who play games at home or elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
551
46
40
27
13
551
189
45
Effective Weighted Sample
412
37
33
25
11
412
127
Total
550
44
16
13
3
550
163
Yes
270
49%
**
**
**
**
**
**
**
**
270
49%
No
276
50%
**
**
**
**
**
**
**
**
4
1%
**
**
**
**
**
**
**
**
Significance Level: 95%
Don't know
EMG
WHITE
i
NON-WHITE
~j
506
517
32
40
381
382
28
48
512
506
29
73
45%
**
**
253
49%
252
50%
**
**
276
50%
88
54%
**
**
256
50%
251
50%
**
**
4
1%
2
1%
**
**
4
1%
3
1%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 335
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 252
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G3 Have you ever downloaded games from the internet to play on any of the devices you use for games playing?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Yes
270
17%
11
4%
bcd
2
1%
1
1%
1
*%
270
17%
abcd
73
12%
24
10%
253
19%
g
252
18%
14
14%
No
276
18%
33
14%
bcd
14
5%
d
12
8%
d
2
2%
276
18%
bcd
88
15%
22
9%
256
19%
g
251
18%
16
16%
4
*%
-%
-%
-%
-%
4
*%
2
*%
1
*%
4
*%
3
*%
-%
1004
65%
193
82%
e
255
94%
ae
128
91%
ae
128
98%
abce
1004
65%
431
73%
195
80%
h
835
62%
917
64%
67
69%
Don't know
DO NOT PLAY GAMES AT HOME OR
ELSEWHERE
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 336
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 253
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G4 Do you ever play single or multiplayer games over the internet on any of these devices, which is often referred to as online game playing?
Base : All who play games at home or elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
551
46
40
27
13
551
189
45
Effective Weighted Sample
412
37
33
25
11
412
127
Total
550
44
16
13
3
550
163
Yes
244
44%
**
**
**
**
**
**
**
**
244
44%
No
300
55%
**
**
**
**
**
**
**
**
6
1%
**
**
**
**
**
**
**
**
Significance Level: 95%
Don't know
EMG
WHITE
i
NON-WHITE
~j
506
517
32
40
381
382
28
48
512
506
29
66
40%
**
**
228
45%
224
44%
**
**
300
55%
96
59%
**
**
278
54%
278
55%
**
**
6
1%
2
1%
**
**
5
1%
5
1%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 337
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 254
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G4 Do you ever play single or multiplayer games over the internet on any of these devices, which is often referred to as online game playing?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Yes
244
16%
12
5%
bcd
*
*%
-%
*
*%
244
16%
abcd
66
11%
24
10%
228
17%
g
224
16%
16
16%
No
300
19%
30
13%
bd
14
5%
d
12
9%
d
2
2%
300
19%
abcd
96
16%
23
10%
278
21%
g
278
20%
14
14%
6
*%
1
1%
1
*%
1
*%
-%
6
*%
2
*%
1
*%
5
*%
5
*%
-%
1004
65%
193
82%
e
255
94%
ae
128
91%
ae
128
98%
abce
1004
65%
431
73%
195
80%
h
835
62%
917
64%
67
69%
Don't know
DO NOT PLAY GAMES AT HOME OR
ELSEWHERE
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 338
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 255
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G5 Please think about the HOURS that you spend game playing in a typical WEEK - so both weekdays and at the weekend ...How many HOURS in a typical WEEK would you say you play games?
Base : All who play games at home or elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
551
46
40
27
13
551
189
45
Effective Weighted Sample
412
37
33
25
11
412
127
Total
550
44
16
13
3
550
163
Base for %
537
537
161
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
506
517
32
40
381
382
28
48
512
506
29
48
499
498
27
42
16
13
3
19
4%
**
**
**
**
**
**
**
**
19
4%
2
1%
**
**
19
4%
17
4%
**
**
Up to 1 hour
161
30%
**
**
**
**
**
**
**
**
161
30%
42
26%
**
**
150
30%
145
29%
**
**
Up to 5 hours
196
36%
**
**
**
**
**
**
**
**
196
36%
49
31%
**
**
183
37%
186
37%
**
**
Up to 10 hours
88
16%
**
**
**
**
**
**
**
**
88
16%
38
24%
**
**
82
16%
81
16%
**
**
Up to 15 hours
26
5%
**
**
**
**
**
**
**
**
26
5%
10
6%
**
**
25
5%
24
5%
**
**
Up to 20 hours
20
4%
**
**
**
**
**
**
**
**
20
4%
8
5%
**
**
18
4%
20
4%
**
**
Up to 30 hours
16
3%
**
**
**
**
**
**
**
**
16
3%
5
3%
**
**
15
3%
13
3%
**
**
Up to 40 hours
7
1%
**
**
**
**
**
**
**
**
7
1%
4
3%
**
**
5
1%
7
1%
**
**
Up to 50 hours
5
1%
**
**
**
**
**
**
**
**
5
1%
2
1%
**
**
3
1%
5
1%
**
**
13
**
**
**
**
13
2
**
13
8
**
5.7
7.69
.33
**
**
**
**
**
**
**
**
**
**
**
**
5.7
7.69
.33
7.1
8.69
.64
**
**
**
5.4
7.24
.32
5.7
7.76
.34
**
**
**
None
No answer
Mean number of hours per week
Standard deviation
Standard error
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 339
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 256
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G6 Can you tell me if you have any concerns about gaming? IF YES- What sorts of things are you concerned about?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
No, do not have any concerns
1037
67%
137
58%
163
60%
82
58%
81
62%
1037
67%
abc
399
67%
153
63%
905
67%
951
67%
69
71%
Violent content
185
12%
36
15%
bd
27
10%
17
12%
10
8%
185
12%
d
56
9%
36
15%
153
11%
162
11%
12
12%
Unsuitable for children
176
11%
25
11%
d
25
9%
17
12%
d
7
6%
176
11%
d
55
9%
33
14%
147
11%
161
11%
8
8%
Bad language
97
6%
10
4%
d
7
3%
6
4%
d
2
1%
97
6%
bd
20
3%
10
4%
86
6%
84
6%
7
7%
Sexual content
81
5%
11
5%
8
3%
5
4%
3
2%
81
5%
bd
14
2%
10
4%
72
5%
69
5%
7
7%
Encourage children to stay indoors
62
4%
8
3%
10
4%
8
5%
d
2
1%
62
4%
d
18
3%
9
4%
54
4%
60
4%
1
1%
Others could become addicted to playing games
56
4%
16
7%
e
13
5%
7
5%
5
4%
56
4%
21
4%
9
4%
49
4%
49
3%
5
5%
Discourage creative play for children
56
4%
6
3%
10
4%
7
5%
3
3%
56
4%
17
3%
6
3%
51
4%
46
3%
5
5%
I could become addicted to playing games
50
3%
7
3%
5
2%
4
3%
2
1%
50
3%
15
3%
7
3%
44
3%
42
3%
6
6%
Significance Level: 95%
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 340
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 256
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G6 Can you tell me if you have any concerns about gaming? IF YES- What sorts of things are you concerned about?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Impact on social skills
48
3%
8
4%
d
10
4%
d
9
6%
de
1
1%
48
3%
d
12
2%
6
2%
44
3%
42
3%
3
3%
Cost of games
43
3%
13
5%
bde
4
2%
d
4
3%
d
-%
43
3%
d
16
3%
4
2%
41
3%
38
3%
4
4%
Cost of games consoles/ games players
43
3%
11
4%
bd
4
1%
4
3%
d
-%
43
3%
d
11
2%
3
1%
41
3%
g
35
2%
3
4%
Health issues
38
2%
3
1%
9
3%
7
5%
ade
2
1%
38
2%
14
2%
5
2%
34
3%
37
3%
1
1%
Contributes to obesity
32
2%
8
3%
d
5
2%
5
4%
d
*
*%
32
2%
d
7
1%
1
1%
30
2%
29
2%
1
1%
12
1%
2
1%
3
1%
2
1%
1
1%
12
1%
5
1%
3
1%
9
1%
12
1%
1
1%
Security/ fraud
2
*%
-%
-%
-%
-%
2
*%
2
*%
1
1%
1
*%
2
*%
-%
Waste of time
1
*%
-%
1
*%
*
*%
*
*%
1
*%
1
*%
-%
1
*%
1
*%
-%
Gambling
1
*%
-%
1
*%
*
*%
1
1%
e
1
*%
1
*%
-%
1
*%
1
*%
-%
26
2%
5
2%
5
2%
4
3%
d
1
*%
26
2%
8
1%
2
1%
23
2%
26
2%
-%
Contact with people I don't personally know/ I've
never met in person
Other
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 341
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 256
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G6 Can you tell me if you have any concerns about gaming? IF YES- What sorts of things are you concerned about?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
ANY CONCERNS
404
26%
69
29%
d
63
23%
d
42
30%
d
21
16%
404
26%
d
132
22%
66
27%
347
26%
365
26%
24
24%
OFFENSIVE CONTENT
286
18%
46
19%
bd
36
13%
23
16%
d
14
10%
286
18%
bd
81
14%
48
20%
243
18%
257
18%
16
16%
HEALTH
125
8%
25
10%
d
22
8%
15
11%
d
7
5%
125
8%
40
7%
17
7%
112
8%
114
8%
8
8%
RISKS TO OTHER PEOPLE/ TO SOCIETY
109
7%
16
7%
18
7%
14
10%
d
5
4%
109
7%
d
31
5%
17
7%
94
7%
96
7%
7
7%
68
4%
17
7%
bde
6
2%
d
6
4%
d
-%
68
4%
bd
21
4%
6
3%
64
5%
58
4%
6
6%
114
7%
30
13%
e
45
17%
e
17
12%
e
28
21%
ace
114
7%
62
10%
24
10%
95
7%
108
8%
4
4%
AFFORDABILITY
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 342
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 257
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G6 Can you tell me if you have any concerns about gaming? IF YES- What sorts of things are you concerned about?
Base : All who play games at home or elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
551
46
40
27
13
551
189
45
Effective Weighted Sample
412
37
33
25
11
412
127
Total
550
44
16
13
3
550
163
No, do not have any concerns
413
75%
**
**
**
**
**
**
**
**
413
75%
Unsuitable for children
58
10%
**
**
**
**
**
**
**
**
Violent content
55
10%
**
**
**
**
**
**
Bad language
31
6%
**
**
**
**
Sexual content
29
5%
**
**
I could become addicted to playing games
16
3%
Cost of games
EMG
WHITE
i
NON-WHITE
~j
506
517
32
40
381
382
28
48
512
506
29
128
78%
**
**
389
76%
379
75%
**
**
58
10%
15
9%
**
**
52
10%
55
11%
**
**
**
**
55
10%
14
9%
**
**
47
9%
52
10%
**
**
**
**
**
**
31
6%
5
3%
**
**
25
5%
29
6%
**
**
**
**
**
**
**
**
29
5%
2
1%
**
**
25
5%
26
5%
**
**
**
**
**
**
**
**
**
**
16
3%
2
1%
**
**
14
3%
16
3%
**
**
16
3%
**
**
**
**
**
**
**
**
16
3%
3
2%
**
**
16
3%
16
3%
**
**
Encourage children to stay indoors
14
3%
**
**
**
**
**
**
**
**
14
3%
3
2%
**
**
11
2%
14
3%
**
**
Health issues
14
2%
**
**
**
**
**
**
**
**
14
2%
3
2%
**
**
10
2%
14
3%
**
**
Others could become addicted to playing games
13
2%
**
**
**
**
**
**
**
**
13
2%
3
2%
**
**
11
2%
13
2%
**
**
Cost of games consoles/ games players
11
2%
**
**
**
**
**
**
**
**
11
2%
2
1%
**
**
11
2%
9
2%
**
**
Significance Level: 95%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 343
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 257
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G6 Can you tell me if you have any concerns about gaming? IF YES- What sorts of things are you concerned about?
Base : All who play games at home or elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
EMG
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
551
46
40
27
13
551
189
45
Effective Weighted Sample
412
37
33
25
11
412
127
Total
550
44
16
13
3
550
163
10
2%
**
**
**
**
**
**
**
**
10
2%
2
1%
**
**
10
2%
10
2%
**
**
Impact on social skills
9
2%
**
**
**
**
**
**
**
**
9
2%
2
1%
**
**
8
2%
9
2%
**
**
Contributes to obesity
6
1%
**
**
**
**
**
**
**
**
6
1%
-%
**
**
6
1%
6
1%
**
**
5
1%
**
**
**
**
**
**
**
**
5
1%
1
*%
**
**
2
*%
5
1%
**
**
Waste of time
1
*%
**
**
**
**
**
**
**
**
1
*%
*
*%
**
**
1
*%
1
*%
**
**
Security/ fraud
1
*%
**
**
**
**
**
**
**
**
1
*%
1
*%
**
**
-%
1
*%
**
**
Gambling
*
*%
**
**
**
**
**
**
**
**
*
*%
-%
**
**
*
*%
*
*%
**
**
Other
8
1%
**
**
**
**
**
**
**
**
8
1%
4
2%
**
**
8
1%
8
1%
**
**
128
23%
**
**
**
**
**
**
**
**
128
23%
34
21%
**
**
114
22%
120
24%
**
**
OFFENSIVE CONTENT
91
17%
**
**
**
**
**
**
**
**
91
17%
25
15%
**
**
81
16%
86
17%
**
**
HEALTH
37
7%
**
**
**
**
**
**
**
**
37
7%
7
4%
**
**
31
6%
37
7%
**
**
Significance Level: 95%
Discourage creative play for children
Contact with people I don't personally know/ I've
never met in person
ANY CONCERNS
WHITE
i
NON-WHITE
~j
506
517
32
40
381
382
28
48
512
506
29
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 344
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 257
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G6 Can you tell me if you have any concerns about gaming? IF YES- What sorts of things are you concerned about?
Base : All who play games at home or elsewhere
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
551
46
40
27
13
551
189
45
Effective Weighted Sample
412
37
33
25
11
412
127
Total
550
44
16
13
3
550
163
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
506
517
32
40
381
382
28
48
512
506
29
RISKS TO OTHER PEOPLE/ TO SOCIETY
29
5%
**
**
**
**
**
**
**
**
29
5%
6
4%
**
**
22
4%
29
6%
**
**
AFFORDABILITY
22
4%
**
**
**
**
**
**
**
**
22
4%
3
2%
**
**
22
4%
20
4%
**
**
9
2%
**
**
**
**
**
**
**
**
9
2%
1
1%
**
**
9
2%
7
1%
**
**
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 345
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 258
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
G7 As far as you know, is gaming regulated at all?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Yes
656
42%
80
34%
bd
61
22%
37
26%
d
24
18%
656
42%
abcd
201
34%
90
37%
579
43%
619
44%
j
24
25%
No
252
16%
27
12%
36
13%
21
15%
15
11%
252
16%
ad
88
15%
20
8%
233
17%
g
223
16%
24
25%
i
Don't know
646
42%
129
54%
e
175
64%
ae
83
59%
e
92
70%
ace
646
42%
305
51%
133
55%
h
535
40%
581
41%
48
50%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 346
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 259
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NZ2A - PREFERRED WAY TO MAKE CONTACT - Getting in touch with a friend to arrange to meet
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Text message
645
41%
50
21%
bcd
17
6%
13
9%
d
4
3%
645
41%
abcd
180
30%
51
21%
605
45%
g
607
43%
j
30
31%
Home/ landline phone call
432
28%
115
49%
e
207
77%
ace
94
67%
ae
113
87%
abce
432
28%
265
45%
121
50%
h
321
24%
409
29%
j
18
18%
Mobile phone call
429
28%
61
26%
bd
36
13%
d
27
19%
bd
10
7%
429
28%
bcd
128
22%
60
25%
382
28%
366
26%
43
44%
i
28
2%
8
4%
bd
4
1%
3
2%
d
*
*%
28
2%
d
9
2%
1
1%
27
2%
24
2%
3
4%
7
*%
*
*%
4
2%
e
2
1%
2
2%
ae
7
*%
5
1%
5
2%
h
3
*%
5
*%
2
2%
i
12
1%
2
1%
3
1%
2
1%
1
1%
12
1%
6
1%
5
2%
h
8
1%
12
1%
-%
e-mail/ website
Letter
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 347
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 260
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NZ2B - PREFERRED WAY TO MAKE CONTACT - Contacting the local council to find out about refuse collection
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Home/ landline phone call
785
50%
148
63%
e
226
84%
ae
110
78%
ae
116
89%
abce
785
50%
355
60%
163
67%
h
640
48%
726
51%
40
42%
Mobile phone call
343
22%
33
14%
bcd
15
6%
11
8%
d
4
3%
343
22%
abcd
112
19%
37
15%
313
23%
g
301
21%
30
31%
i
e-mail/ website
235
15%
45
19%
bcd
10
4%
8
6%
d
2
2%
235
15%
bcd
41
7%
11
5%
228
17%
g
221
16%
11
12%
Meet in person
58
4%
2
1%
8
3%
4
3%
4
3%
58
4%
a
36
6%
11
4%
49
4%
52
4%
6
6%
Letter
33
2%
3
1%
7
3%
4
3%
3
2%
33
2%
12
2%
9
4%
26
2%
28
2%
3
3%
6
*%
1
*%
1
*%
-%
1
*%
6
*%
2
*%
1
1%
4
*%
5
*%
1
2%
93
6%
3
1%
3
1%
3
2%
1
1%
93
6%
abcd
36
6%
11
4%
86
6%
90
6%
4
5%
Text message
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 348
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 261
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NZ2C - PREFERRED WAY TO MAKE CONTACT - Booking a holiday
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
e-mail/ website
690
44%
98
41%
bcd
40
15%
d
33
24%
bd
7
5%
690
44%
bcd
156
26%
53
22%
649
48%
g
624
44%
44
46%
Meet in person
465
30%
70
30%
138
51%
ae
67
47%
ae
71
55%
ae
465
30%
255
43%
103
43%
h
380
28%
434
31%
25
26%
Home/ landline phone call
195
13%
39
16%
51
19%
e
24
17%
e
26
20%
e
195
13%
77
13%
40
17%
h
153
11%
181
13%
8
8%
74
5%
7
3%
4
1%
3
2%
1
1%
74
5%
bcd
23
4%
7
3%
67
5%
61
4%
10
10%
i
Letter
8
1%
3
1%
3
1%
2
1%
2
1%
8
1%
5
1%
4
2%
h
5
*%
8
1%
-%
Text message
1
*%
*
*%
-%
-%
-%
1
*%
-%
1
1%
h
*
*%
1
*%
-%
122
8%
20
9%
35
13%
e
12
8%
23
18%
ace
122
8%
78
13%
34
14%
h
94
7%
114
8%
10
10%
Mobile phone call
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 349
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 262
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NZ2D - PREFERRED WAY TO MAKE CONTACT - Checking your bank balance
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Meet in person
651
42%
112
47%
186
69%
ae
90
64%
ae
96
74%
ace
651
42%
339
57%
145
60%
h
529
39%
599
42%
39
41%
e-mail/ website
610
39%
88
37%
bcd
36
13%
d
30
22%
bd
6
4%
610
39%
bcd
121
20%
48
20%
567
42%
g
558
39%
36
38%
Home/ landline phone call
88
6%
21
9%
18
6%
10
7%
8
6%
88
6%
47
8%
16
6%
74
6%
85
6%
1
1%
Mobile phone call
77
5%
5
2%
bc
1
*%
*
*%
1
1%
77
5%
abcd
22
4%
4
2%
74
5%
g
62
4%
10
10%
i
Letter
33
2%
5
2%
21
8%
ae
7
5%
ae
14
11%
ace
33
2%
22
4%
12
5%
h
22
2%
32
2%
1
1%
Text message
29
2%
1
*%
1
*%
*
*%
*
*%
29
2%
bd
12
2%
1
1%
28
2%
28
2%
1
1%
Don't know
65
4%
6
3%
8
3%
3
2%
5
4%
65
4%
32
5%
17
7%
h
52
4%
59
4%
8
8%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 350
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 263
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NZ2E - PREFERRED WAY TO MAKE CONTACT - Completing government processes such as registering for tax credits, renewing driving licence, car tax or passport, completing tax return
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
e-mail/ website
671
43%
93
39%
bcd
36
13%
d
30
22%
bd
6
4%
671
43%
bcd
130
22%
50
21%
624
46%
g
605
43%
42
44%
Meet in person
300
19%
51
22%
98
36%
ae
49
35%
ae
49
38%
ae
300
19%
159
27%
77
32%
h
241
18%
281
20%
18
18%
Letter
267
17%
45
19%
79
29%
ae
36
26%
e
42
32%
ae
267
17%
144
24%
59
24%
h
214
16%
240
17%
21
21%
Home/ landline phone call
162
10%
29
12%
36
13%
17
12%
18
14%
162
10%
81
14%
32
13%
131
10%
155
11%
j
3
3%
43
3%
3
1%
1
*%
1
1%
-%
43
3%
bcd
25
4%
5
2%
40
3%
42
3%
1
1%
2
*%
-%
*
*%
-%
*
*%
2
*%
2
*%
*
*%
2
*%
1
*%
1
1%
i
109
7%
17
7%
21
8%
6
5%
15
11%
ce
109
7%
55
9%
19
8%
95
7%
98
7%
10
11%
Mobile phone call
Text message
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 351
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 264
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
Z1 As far as you know, is the press regulated in terms of what they show and write?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Yes
1112
72%
180
76%
bcd
179
66%
93
66%
85
65%
1112
72%
bd
393
66%
160
66%
No
196
13%
31
13%
38
14%
21
15%
18
14%
196
13%
80
14%
Don't know
246
16%
26
11%
54
20%
ae
27
19%
a
27
21%
ae
246
16%
a
121
20%
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
975
72%
g
1028
72%
j
54
56%
32
13%
166
12%
177
12%
17
18%
51
21%
h
205
15%
219
15%
25
26%
i
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 352
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 265
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
Z2A AGREEMENT WITH STATEMENT - When I read newspapers, I tend to trust what I read
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Strongly disagree
355
23%
62
26%
d
58
21%
35
25%
d
23
17%
355
23%
d
135
23%
63
26%
299
22%
341
24%
j
8
9%
Slightly disagree
369
24%
56
24%
72
27%
34
24%
38
29%
e
369
24%
145
24%
60
25%
316
23%
351
25%
16
16%
TOTAL DISAGREE
724
47%
118
50%
130
48%
69
49%
61
47%
724
47%
280
47%
123
51%
615
46%
692
49%
j
24
25%
Neither/ nor
241
16%
29
12%
39
14%
25
18%
d
14
11%
241
16%
d
89
15%
33
14%
216
16%
206
14%
26
27%
i
Slightly agree
356
23%
53
22%
66
24%
31
22%
35
27%
356
23%
133
22%
51
21%
316
23%
324
23%
21
22%
Strongly agree
158
10%
22
9%
24
9%
12
9%
11
9%
158
10%
58
10%
23
9%
136
10%
133
9%
18
19%
i
TOTAL AGREE
514
33%
75
32%
90
33%
43
31%
47
36%
514
33%
191
32%
73
30%
452
34%
457
32%
40
41%
Don't know
11
1%
3
1%
3
1%
-%
3
2%
ce
11
1%
5
1%
3
1%
9
1%
10
1%
1
1%
Not applicable
64
4%
12
5%
9
3%
4
3%
5
4%
64
4%
29
5%
10
4%
55
4%
58
4%
6
6%
252
16%
32
14%
42
16%
25
18%
17
13%
252
16%
94
16%
37
15%
225
17%
216
15%
27
28%
i
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 353
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 266
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
Z2B AGREEMENT WITH STATEMENT - As long as newspapers provide news it doesn't really matter who owns them or how they're funded
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Strongly disagree
325
21%
64
27%
bcde
48
18%
27
19%
21
16%
325
21%
98
16%
55
23%
277
21%
296
21%
19
20%
Slightly disagree
267
17%
38
16%
42
15%
24
17%
18
14%
267
17%
98
16%
39
16%
232
17%
243
17%
16
17%
TOTAL DISAGREE
592
38%
102
43%
bd
90
33%
51
36%
40
30%
592
38%
bd
196
33%
94
39%
508
38%
540
38%
35
37%
Neither/ nor
305
20%
51
22%
56
21%
29
21%
26
20%
305
20%
115
19%
50
21%
264
20%
280
20%
18
19%
Slightly agree
341
22%
38
16%
63
23%
a
32
23%
31
24%
a
341
22%
a
137
23%
38
15%
309
23%
g
320
22%
15
16%
Strongly agree
253
16%
34
15%
49
18%
27
19%
23
17%
253
16%
113
19%
47
19%
211
16%
229
16%
20
21%
TOTAL AGREE
595
38%
72
31%
113
42%
a
59
42%
a
54
41%
a
595
38%
a
250
42%
85
35%
520
39%
549
39%
35
37%
62
4%
11
5%
c
12
5%
c
2
1%
10
8%
bce
62
4%
c
33
6%
14
6%
54
4%
55
4%
7
8%
367
24%
62
26%
68
25%
31
22%
37
28%
367
24%
149
25%
64
26%
318
24%
335
24%
26
27%
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 354
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 267
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
Z2A AGREEMENT WITH STATEMENT - When I read newspapers, I tend to trust what I read
Base : All adults - excluding those who do not read newspapers
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1734
248
525
254
271
1734
839
291
Effective Weighted Sample
1231
196
415
226
190
1231
563
Total
1490
225
262
137
125
1490
565
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1443
1632
98
243
1033
1142
82
233
1291
1365
90
Strongly disagree
355
24%
62
28%
d
58
22%
35
26%
d
23
18%
355
24%
d
135
24%
63
27%
299
23%
341
25%
**
**
Slightly disagree
369
25%
56
25%
72
27%
34
25%
38
31%
e
369
25%
145
26%
60
26%
316
24%
351
26%
**
**
TOTAL DISAGREE
724
49%
118
52%
130
50%
69
51%
61
49%
724
49%
280
50%
123
53%
615
48%
692
51%
**
**
Neither/ nor
241
16%
29
13%
39
15%
25
18%
d
14
11%
241
16%
d
89
16%
33
14%
216
17%
206
15%
**
**
Slightly agree
356
24%
53
24%
66
25%
31
23%
35
28%
356
24%
133
24%
51
22%
316
24%
324
24%
**
**
Strongly agree
158
11%
22
10%
24
9%
12
9%
11
9%
158
11%
58
10%
23
10%
136
11%
133
10%
**
**
TOTAL AGREE
514
35%
75
33%
90
34%
43
31%
47
37%
514
35%
191
34%
73
31%
452
35%
457
34%
**
**
11
1%
3
1%
3
1%
-%
3
3%
ce
11
1%
5
1%
3
1%
9
1%
10
1%
**
**
252
17%
32
14%
42
16%
25
18%
17
14%
252
17%
94
17%
37
16%
225
17%
216
16%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 355
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 268
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
Z2B AGREEMENT WITH STATEMENT - As long as newspapers provide news it doesn't really matter who owns them or how they're funded
Base : All adults - excluding those who do not read newspapers
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1734
248
525
254
271
1734
839
291
Effective Weighted Sample
1231
196
415
226
190
1231
563
Total
1490
225
262
137
125
1490
565
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
1443
1632
98
243
1033
1142
82
233
1291
1365
90
Strongly disagree
319
21%
62
28%
bcde
48
18%
27
20%
21
17%
319
21%
98
17%
53
23%
272
21%
290
21%
**
**
Slightly disagree
258
17%
38
17%
41
16%
23
17%
18
15%
258
17%
94
17%
39
17%
223
17%
235
17%
**
**
TOTAL DISAGREE
578
39%
100
45%
bd
89
34%
50
37%
39
31%
578
39%
d
192
34%
92
40%
496
38%
525
38%
**
**
Neither/ nor
288
19%
47
21%
53
20%
28
20%
25
20%
288
19%
108
19%
49
21%
247
19%
263
19%
**
**
Slightly agree
332
22%
36
16%
62
24%
a
32
23%
a
30
24%
a
332
22%
a
134
24%
33
14%
305
24%
g
312
23%
**
**
Strongly agree
245
16%
33
15%
48
18%
26
19%
23
18%
245
16%
106
19%
47
20%
203
16%
220
16%
**
**
TOTAL AGREE
577
39%
69
31%
110
42%
a
57
42%
a
53
42%
a
577
39%
a
240
42%
79
34%
507
39%
532
39%
**
**
48
3%
9
4%
10
4%
2
1%
8
7%
ce
48
3%
26
5%
13
5%
41
3%
45
3%
**
**
336
23%
56
25%
63
24%
30
22%
33
26%
336
23%
134
24%
62
26%
288
22%
308
23%
**
**
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 356
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 269
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
Z3A AGREEMENT WITH STATEMENT - I consider myself to be involved in the local community
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Strongly disagree
396
26%
51
22%
69
25%
28
20%
41
31%
ace
396
26%
187
31%
72
30%
334
25%
372
26%
22
23%
Slightly disagree
376
24%
54
23%
62
23%
32
23%
30
23%
376
24%
146
25%
59
24%
322
24%
346
24%
23
24%
TOTAL DISAGREE
773
50%
105
45%
131
48%
60
43%
71
54%
ac
773
50%
c
333
56%
131
54%
656
49%
717
50%
45
47%
Neither/ nor
198
13%
28
12%
d
27
10%
d
20
14%
d
7
6%
198
13%
d
62
10%
23
10%
181
13%
171
12%
18
18%
Slightly agree
358
23%
50
21%
59
22%
31
22%
27
21%
358
23%
116
20%
46
19%
321
24%
328
23%
23
24%
Strongly agree
222
14%
52
22%
e
54
20%
e
29
21%
e
25
19%
e
222
14%
83
14%
42
17%
187
14%
204
14%
11
11%
TOTAL AGREE
580
37%
102
43%
113
42%
60
43%
52
40%
580
37%
198
33%
88
36%
507
38%
532
37%
34
35%
3
*%
1
1%
1
*%
1
1%
-%
3
*%
1
*%
1
*%
2
*%
3
*%
-%
201
13%
30
13%
d
27
10%
d
20
14%
d
7
6%
201
13%
d
63
11%
24
10%
183
14%
174
12%
18
18%
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 357
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 270
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
Z3B AGREEMENT WITH STATEMENT - I consider myself to be involved in political or campaigning issues
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Strongly disagree
914
59%
138
58%
176
65%
e
86
61%
89
69%
ae
914
59%
382
64%
161
66%
h
776
58%
844
59%
56
58%
Slightly disagree
340
22%
51
22%
52
19%
30
21%
22
17%
340
22%
126
21%
46
19%
298
22%
315
22%
16
17%
1253
81%
189
80%
227
84%
116
82%
111
85%
1253
81%
507
85%
207
85%
h
1074
80%
1159
81%
72
74%
154
10%
18
8%
d
16
6%
11
8%
d
5
4%
154
10%
bd
38
6%
12
5%
147
11%
g
130
9%
16
16%
i
Slightly agree
88
6%
18
8%
16
6%
8
5%
8
6%
88
6%
29
5%
13
5%
76
6%
79
6%
8
9%
Strongly agree
55
4%
10
4%
12
4%
6
4%
6
4%
55
4%
19
3%
9
4%
49
4%
52
4%
1
1%
TOTAL AGREE
143
9%
28
12%
28
10%
14
10%
14
11%
143
9%
48
8%
22
9%
124
9%
131
9%
9
9%
3
*%
1
1%
-%
-%
-%
3
*%
1
*%
1
1%
2
*%
3
*%
-%
158
10%
20
8%
d
16
6%
11
8%
d
5
4%
158
10%
bd
39
7%
14
6%
148
11%
g
134
9%
16
16%
i
TOTAL DISAGREE
Neither/ nor
Don't know
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 358
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 271
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C1 Please take a look at the options shown on this card and let me know which letter applies to you?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Base for %
1551
130
1551
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
1343
1423
237
271
141
594
243
Married/ Civil partnership
810
52%
159
67%
bde
150
55%
d
94
67%
bde
56
43%
810
52%
d
271
46%
111
46%
709
53%
g
744
52%
48
51%
Co-habiting
127
8%
5
2%
3
1%
2
1%
1
1%
127
8%
abcd
42
7%
12
5%
119
9%
g
120
8%
3
4%
Single
386
25%
29
12%
bcd
13
5%
6
4%
8
6%
386
25%
abcd
134
23%
48
20%
351
26%
g
343
24%
33
35%
i
Widowed, divorced or separated
227
15%
44
19%
105
39%
ace
39
28%
ae
66
51%
abce
227
15%
147
25%
72
30%
h
165
12%
216
15%
10
11%
3
-
-
-
3
-
-
3
-
2
Refused
Columns Tested: a,b,c,d,e - g,h - i,j
-
Prepared by Saville Rossiter-Base : 01727 899 399
94
Page 359
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 272
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C2 How many people are there in your household in total (including yourself)?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
1
264
17%
57
24%
e
103
38%
ace
35
25%
e
67
51%
abce
264
17%
156
26%
83
34%
h
193
14%
250
18%
13
14%
2
521
34%
134
57%
de
139
51%
de
85
61%
bde
53
41%
e
521
34%
240
40%
101
41%
h
438
33%
489
34%
25
26%
3
329
21%
26
11%
d
24
9%
16
11%
d
8
6%
329
21%
abcd
104
18%
31
13%
301
22%
g
301
21%
18
19%
4
288
19%
16
7%
bcd
6
2%
4
3%
2
2%
288
19%
abcd
51
9%
14
6%
276
21%
g
256
18%
21
22%
5-6
141
9%
4
2%
bc
*
*%
-%
*
*%
141
9%
abcd
40
7%
14
6%
127
9%
g
118
8%
18
18%
i
7-9
11
1%
-%
-%
-%
-%
11
1%
2
*%
-%
11
1%
9
1%
1
1%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 360
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 273
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C3 Do you have any children aged under 16 who live at home with you - where you are their parent or guardian?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
None
995
64%
224
95%
e
265
98%
ae
137
97%
e
128
98%
ae
995
64%
447
75%
210
87%
h
817
61%
933
66%
j
50
52%
1
266
17%
8
3%
6
2%
4
3%
2
2%
266
17%
abcd
74
12%
18
7%
247
18%
g
238
17%
19
20%
2
210
14%
3
1%
b
-%
-%
-%
210
14%
abcd
45
8%
7
3%
206
15%
g
185
13%
17
18%
3
60
4%
2
1%
b
-%
-%
-%
60
4%
abcd
15
2%
3
1%
58
4%
g
48
3%
7
8%
i
4
21
1%
-%
-%
-%
-%
21
1%
bd
11
2%
5
2%
16
1%
18
1%
3
3%
5-6
2
*%
-%
-%
-%
-%
2
*%
2
*%
-%
2
*%
2
*%
-%
7-9
*
*%
-%
-%
-%
-%
*
*%
-%
-%
*
*%
*
*%
-%
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 361
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 274
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C4 And what ages are these children?
Base : Those with children aged under 16 at home
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
~g
h
Total
55-64
~a
65+
~b
65-74
~c
75+
~d
All
e
65+ OR DE
f
Unweighted total
494
15
12
7
5
494
144
31
Effective Weighted Sample
380
10
10
7
3
380
102
Total
559
13
6
4
2
559
147
Base for %
552
552
145
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
463
444
49
28
357
335
43
33
529
491
47
33
522
483
47
13
6
3
2
71
13%
**
**
**
**
**
**
**
**
71
13%
24
16%
**
**
69
13%
64
13%
**
**
1-4 years old
199
36%
**
**
**
**
**
**
**
**
199
36%
65
45%
**
**
192
37%
174
36%
**
**
5-7 years old
156
28%
**
**
**
**
**
**
**
**
156
28%
38
26%
**
**
150
29%
133
28%
**
**
8-11 years old
202
37%
**
**
**
**
**
**
**
**
202
37%
46
32%
**
**
188
36%
173
36%
**
**
12-15 years old
178
32%
**
**
**
**
**
**
**
**
178
32%
49
34%
**
**
163
31%
157
33%
**
**
8
**
**
**
**
8
2
**
8
8
**
Under 1 year old
Refused
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 362
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 275
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C5 Which of these adults aged 16 and over live in your household with you, in terms of their relationship to you?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Base for %
1525
139
130
1525
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
1319
1399
92
234
269
582
240
Husband/ Wife/ Partner
920
60%
158
67%
bde
142
53%
d
91
66%
bd
51
39%
920
60%
bd
302
52%
120
50%
813
62%
g
850
61%
**
**
Mother/ Stepmother/ Partner of Father
147
10%
3
1%
d
2
1%
2
1%
-%
147
10%
abcd
40
7%
13
5%
136
10%
g
134
10%
**
**
Father/ Stepfather/ Partner of Mother
93
6%
2
1%
b
-%
-%
-%
93
6%
abcd
15
3%
3
1%
90
7%
g
81
6%
**
**
Brothers/ Sisters/ Stepbrothers/ Stepsisters
87
6%
2
1%
5
2%
2
2%
3
2%
87
6%
abcd
22
4%
3
1%
84
6%
g
73
5%
**
**
211
14%
40
17%
bcd
27
10%
15
11%
11
9%
211
14%
bd
65
11%
35
15%
181
14%
199
14%
**
**
Grandmother
18
1%
-%
-%
-%
-%
18
1%
b
8
1%
-%
18
1%
g
17
1%
**
**
Grandfather
5
*%
-%
-%
-%
-%
5
*%
3
1%
-%
5
*%
5
*%
**
**
40
3%
5
2%
12
4%
e
7
5%
5
4%
40
3%
19
3%
9
4%
32
2%
36
3%
**
**
Child/ children aged 16 and over
Other relative aged 16 or over
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 363
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 275
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C5 Which of these adults aged 16 and over live in your household with you, in terms of their relationship to you?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Friend/ other person not related to you aged 16 or
over
None - I am the only adult in the household
Refused
Columns Tested: a,b,c,d,e - g,h - i,j
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
70
5%
2
1%
2
1%
2
1%
*
*%
70
5%
abcd
21
4%
7
3%
65
5%
57
4%
**
**
300
20%
57
25%
103
38%
ace
35
26%
e
67
52%
abce
300
20%
179
31%
87
36%
h
227
17%
280
20%
**
**
29
3
2
2
29
12
3
27
24
**
*
Prepared by Saville Rossiter-Base : 01727 899 399
Page 364
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 276
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C6 Are you currently working?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Base for %
1549
237
268
138
130
1549
591
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
241
1343
1419
96
Working full-time (30 hours per week plus)
617
40%
83
35%
bcd
10
4%
d
8
6%
d
1
1%
617
40%
bcd
107
18%
32
13%
596
44%
g
554
39%
43
45%
Working part-time (Under 30 hours per week)
252
16%
38
16%
bcd
8
3%
d
7
5%
d
1
1%
252
16%
bcd
64
11%
22
9%
230
17%
g
227
16%
17
17%
Looking for work
51
3%
3
1%
bd
1
*%
1
*%
-%
51
3%
bcd
28
5%
6
3%
46
3%
47
3%
3
3%
In full-time education
94
6%
1
*%
2
1%
1
1%
1
1%
94
6%
abcd
11
2%
10
4%
88
7%
77
5%
12
13%
i
Retired
340
22%
88
37%
e
242
90%
ace
117
85%
ae
124
95%
abce
340
22%
263
45%
121
50%
h
231
17%
332
23%
j
8
8%
Not working
196
13%
23
10%
bcd
7
2%
3
2%
3
3%
196
13%
bcd
119
20%
49
20%
h
152
11%
181
13%
13
14%
WORKING
868
56%
121
51%
bcd
18
7%
d
16
11%
bd
2
2%
868
56%
bcd
170
29%
54
23%
826
62%
g
781
55%
60
62%
5
-
3
3
-
5
3
2
4
4
-
Refused
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 365
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 277
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C7 At what age did you finish your education?/ At what age do you expect to finish your education?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Base for %
1528
139
128
1528
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
1321
1399
232
267
586
242
Aged 16 or under
693
45%
125
54%
e
193
72%
ae
92
66%
ae
101
78%
ace
693
45%
398
68%
153
63%
h
560
42%
667
48%
j
24
26%
Aged 17-18
348
23%
48
21%
bd
34
13%
23
17%
d
11
9%
348
23%
bcd
107
18%
43
18%
309
23%
g
319
23%
25
27%
Aged 19-20
107
7%
11
5%
11
4%
4
3%
6
5%
107
7%
bc
27
5%
11
4%
100
8%
94
7%
8
9%
Aged 21 or over
364
24%
46
20%
bcd
26
10%
18
13%
d
8
6%
364
24%
bcd
50
8%
29
12%
342
26%
g
306
22%
36
38%
i
Don't know
16
1%
1
*%
4
2%
2
1%
3
2%
16
1%
4
1%
5
2%
h
10
1%
14
1%
1
1%
Refused
Columns Tested: a,b,c,d,e - g,h - i,j
26
5
4
2
2
26
8
1
26
24
2
Prepared by Saville Rossiter-Base : 01727 899 399
95
Page 366
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 278
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C8 Which of these options best describes how you feel about your ability to read and write?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Very confident
1334
86%
208
88%
225
83%
117
83%
107
82%
1334
86%
Fairly confident
173
11%
17
7%
41
15%
ae
20
14%
a
21
16%
ae
1507
97%
225
95%
265
98%
a
137
97%
Neither/ nor
14
1%
3
1%
2
1%
Not very confident
21
1%
7
3%
bd
Not at all confident
8
1%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
469
79%
182
75%
1183
88%
g
1237
87%
j
64
67%
173
11%
a
103
17%
43
18%
h
131
10%
154
11%
19
20%
i
128
98%
a
1507
97%
572
96%
226
93%
1314
98%
g
1391
98%
j
83
87%
1
1%
2
1%
14
1%
8
1%
6
3%
h
10
1%
7
*%
7
7%
i
2
1%
1
1%
1
*%
21
1%
8
1%
8
3%
h
13
1%
17
1%
4
4%
i
1
1%
1
*%
1
1%
-%
8
1%
5
1%
1
1%
8
1%
6
*%
3
3%
i
29
2%
8
3%
bd
3
1%
2
2%
1
*%
29
2%
13
2%
9
4%
h
21
2%
23
2%
6
7%
i
Don't know
3
*%
2
1%
*
*%
*
*%
-%
3
*%
1
*%
1
1%
2
*%
3
*%
-%
Refused
1
*%
-%
-%
-%
-%
1
*%
-%
-%
1
*%
-%
-%
17
1%
4
2%
3
1%
1
1%
2
1%
17
1%
9
1%
8
3%
h
11
1%
10
1%
7
7%
i
Significance Level: 95%
TOTAL CONFIDENT
TOTAL NOT CONFIDENT
TOTAL NEITHER/ DON'T KNOW
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 367
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 280
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C10 Which of these options applies to your household for the total annual household income before tax and deductions?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Base for %
1084
147
80
1084
416
171
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
165
85
938
993
70
Under £11,500
246
23%
27
18%
70
42%
ace
26
30%
ae
44
55%
abce
246
23%
184
44%
73
43%
h
182
19%
231
23%
**
**
£11,500 - £17,499
175
16%
29
20%
38
23%
e
23
27%
e
15
18%
175
16%
89
21%
29
17%
152
16%
151
15%
**
**
£17,500 - £29,999
168
15%
25
17%
bd
17
10%
10
12%
7
8%
168
15%
bd
49
12%
21
12%
150
16%
151
15%
**
**
£30,000 - £49,999
193
18%
27
18%
bcd
6
4%
5
6%
1
2%
193
18%
bcd
20
5%
15
9%
179
19%
g
177
18%
**
**
87
8%
11
7%
bcd
3
2%
2
2%
1
1%
87
8%
bcd
3
1%
7
4%
81
9%
g
83
8%
**
**
Don't know
216
20%
28
19%
31
19%
18
22%
13
16%
216
20%
71
17%
27
16%
195
21%
200
20%
**
**
Refused
Columns Tested: a,b,c,d,e - g,h - i,j
470
90
56
50
470
72
409
430
**
£50,000 or over
106
Prepared by Saville Rossiter-Base : 01727 899 399
178
Page 368
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 281
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C11 Do you have any long-standing illness, disability or infirmity?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Yes
270
17%
63
27%
e
108
40%
ace
45
32%
e
63
48%
abce
270
17%
167
28%
243
100%
h
63
5%
262
18%
j
6
6%
No
1276
82%
174
73%
bd
162
60%
d
95
68%
bd
67
51%
1276
82%
abcd
423
71%
-%
1276
95%
g
1154
81%
91
94%
i
8
1%
-%
1
*%
*
*%
*
*%
8
1%
4
1%
-%
8
1%
8
1%
-%
Don't know
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 369
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 282
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C12 Does this illness, disability or infirmity limit your activities in any way?
Base : Those with a long standing illness/ disability or infirmity
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
~h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
303
55
166
66
100
303
230
303
Effective Weighted Sample
216
45
135
60
75
216
171
Total
207
48
91
38
53
207
142
Yes
207
100%
**
**
91
100%
**
**
53
100%
207
100%
142
100%
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
~j
-
297
6
254
-
211
5
243
-
201
5
243
100%
-%
201
100%
**
**
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 370
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 283
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C13 Which of these limit your activities?
Base : Those whose long standing illness/ disability or infirmity limits their activities in any way
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
~h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
307
55
169
67
102
307
233
303
Effective Weighted Sample
219
45
137
61
77
219
173
Total
209
48
92
39
54
209
143
Base for %
WHITE
i
NON-WHITE
~j
4
301
6
254
3
214
5
243
2
203
5
207
48
91
38
53
207
142
243
-
201
5
100
48%
**
**
49
54%
**
**
31
59%
100
48%
73
51%
111
46%
-%
97
48%
**
**
Breathlessness or chest pains
52
25%
**
**
28
31%
**
**
13
25%
52
25%
36
25%
60
25%
-%
49
25%
**
**
Poor hearing, partial hearing or deafness
22
11%
**
**
15
16%
**
**
10
19%
e
22
11%
16
11%
25
10%
-%
20
10%
**
**
Poor vision, partial sight or blindness
18
9%
**
**
10
11%
**
**
7
13%
18
9%
13
9%
20
8%
-%
17
9%
**
**
Mental health difficulties
15
7%
**
**
1
2%
**
**
1
2%
15
7%
b
9
7%
23
10%
-%
15
8%
**
**
Cannot walk at all/ use a wheelchair
13
6%
**
**
4
4%
**
**
3
6%
13
6%
11
8%
13
5%
-%
13
6%
**
**
7
4%
**
**
-%
**
**
-%
7
4%
b
6
4%
8
3%
-%
7
4%
**
**
4
2%
**
**
1
2%
**
**
1
2%
4
2%
3
2%
4
1%
-%
4
2%
**
**
Significance Level: 95%
Cannot walk very far or manage stairs or can only
do so with difficulty
Learning difficulties such as dyslexia, dyspraxia or
dyscalculia
Difficulty in speaking or communicating
EMG
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 371
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 283
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C13 Which of these limit your activities?
Base : Those whose long standing illness/ disability or infirmity limits their activities in any way
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
~h
Total
55-64
~a
65+
b
65-74
~c
75+
d
All
e
65+ OR DE
f
Unweighted total
307
55
169
67
102
307
233
303
Effective Weighted Sample
219
45
137
61
77
219
173
Total
209
48
92
39
54
209
143
63
30%
**
**
20
22%
**
**
11
20%
63
30%
d
35
24%
76
31%
2
**
2
**
1
2
2
-
Significance Level: 95%
Other illnesses/ health problems which limit daily
activities
Refused
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
EMG
WHITE
i
NON-WHITE
~j
4
301
6
254
3
214
5
243
2
203
5
-%
2
60
30%
**
**
2
**
Page 372
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 284
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C14 Which of these options applies to your home?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
Being bought on mortgage
453
29%
59
25%
bcd
16
6%
9
6%
7
5%
453
29%
bcd
59
10%
33
14%
424
31%
g
423
30%
j
19
20%
Owned outright by the household
422
27%
121
51%
e
180
66%
ae
92
65%
ae
88
68%
ae
422
27%
218
37%
89
36%
h
345
26%
405
28%
j
18
18%
364
23%
38
16%
68
25%
a
35
25%
a
33
25%
a
364
23%
a
220
37%
92
38%
h
284
21%
337
24%
20
21%
270
17%
12
5%
bd
5
2%
3
2%
1
1%
270
17%
abcd
87
15%
26
11%
252
19%
g
223
16%
35
36%
i
Other
15
1%
-%
1
*%
*
*%
*
*%
15
1%
1
*%
2
1%
14
1%
14
1%
1
1%
Don't know
30
2%
7
3%
b
2
1%
1
1%
1
1%
30
2%
b
9
1%
2
1%
28
2%
23
2%
3
3%
Rented from Local Authority/ Housing Association/
Trust
Rented from Private Landlord
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 373
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 285
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C15 Which of these groups best describes you?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
EMG
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
British
1069
69%
163
69%
183
67%
98
70%
84
65%
1069
69%
414
70%
158
65%
922
69%
1069
75%
j
-%
English
140
9%
30
13%
29
11%
12
8%
18
14%
ce
140
9%
49
8%
22
9%
115
9%
140
10%
j
-%
Scottish
108
7%
17
7%
21
8%
8
6%
13
10%
108
7%
52
9%
25
10%
h
92
7%
108
8%
j
-%
Welsh
34
2%
9
4%
16
6%
e
7
5%
e
8
6%
e
34
2%
23
4%
18
8%
h
28
2%
34
2%
-%
Irish
21
1%
4
2%
9
3%
e
6
4%
e
3
3%
21
1%
15
3%
8
3%
h
19
1%
21
1%
-%
Any other white background
51
3%
6
2%
5
2%
4
3%
1
1%
51
3%
d
16
3%
6
2%
46
3%
51
4%
-%
White and Black Caribbean
8
1%
-%
-%
-%
-%
8
1%
-%
-%
8
1%
-%
4
4%
i
White and Black African
3
*%
-%
-%
-%
-%
3
*%
-%
-%
3
*%
-%
1
1%
i
White and Asian
4
*%
2
1%
*
*%
*
*%
-%
4
*%
1
*%
1
*%
3
*%
-%
3
3%
i
Significance Level: 95%
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
WHITE
MIXED
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 374
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 285
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C15 Which of these groups best describes you?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
Any other mixed background
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
2
*%
-%
*
*%
*
*%
-%
2
*%
*
*%
-%
2
*%
-%
1
1%
i
21
1%
-%
3
1%
2
2%
a
1
1%
21
1%
6
1%
1
*%
21
2%
-%
23
24%
i
Pakistani
9
1%
1
1%
1
*%
1
*%
-%
9
1%
2
*%
1
*%
8
1%
-%
9
10%
i
Bangladeshi
6
*%
-%
-%
-%
-%
6
*%
2
*%
-%
6
*%
-%
7
7%
i
11
1%
-%
-%
-%
-%
11
1%
b
5
1%
1
1%
9
1%
-%
11
12%
i
Caribbean
20
1%
3
1%
1
*%
-%
1
1%
20
1%
4
1%
3
1%
17
1%
-%
9
10%
i
African
31
2%
-%
2
1%
1
1%
*
*%
31
2%
abd
2
*%
-%
31
2%
g
-%
14
15%
i
2
*%
-%
-%
-%
-%
2
*%
1
*%
-%
2
*%
-%
1
1%
i
ASIAN AND BRITISH ASIAN
Indian
Any other Asian background
BLACK AND BLACK BRITISH
Any other black background
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 375
OFCOM MEDIA LITERACY TRACKER 2012 - SUBSET 65+, DE, EMG, DISABILITY ONLY - 24th September to 2nd November 2012.
Table 285
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
C15 Which of these groups best describes you?
Base : All adults
AGE
AGE/SEG
DISABILITY
DOES NOT
REPORTS
REPORT
g
h
Total
55-64
a
65+
b
65-74
c
75+
d
All
e
65+ OR DE
f
Unweighted total
1805
262
539
259
280
1805
874
303
Effective Weighted Sample
1285
207
426
230
197
1285
590
Total
1554
237
271
141
130
1554
594
Significance Level: 95%
EMG
WHITE
i
NON-WHITE
j
1502
1698
103
254
1079
1193
87
243
1347
1423
96
MIDDLE EAST AND ARABIC ORIGIN
Iranian
*
*%
-%
-%
-%
-%
*
*%
*
*%
-%
*
*%
-%
1
1%
i
Chinese
4
*%
3
1%
be
*
*%
-%
*
*%
4
*%
2
*%
-%
4
*%
-%
6
6%
i
Any other background
4
*%
-%
-%
-%
-%
4
*%
1
*%
-%
4
*%
-%
4
5%
i
Refused
5
*%
-%
-%
-%
-%
5
*%
-%
-%
5
*%
-%
-%
CHINESE AND OTHER ETHNIC GROUP
Columns Tested: a,b,c,d,e - g,h - i,j
Prepared by Saville Rossiter-Base : 01727 899 399
Page 376