Superheroes on Sky 1
Sponsorship Opportunity
Channel Information
Sky 1
The home of fresh, feel-good, family entertainment
Pillars
1
2
3
Feel-good:
Fresh and original:
Multi-generational Fun:
Bold, uplifting entertainment that’s full of life
New, inventive formats, you’ll only find on Sky 1
TV that is made to be shared with teen families
Sky 1
The home of fresh, feel-good, family entertainment
ABC1 53%
C2DE 47%
Core Females
Core Males
Teen Families
Women 35 - 54
Men 35 - 54
Adults 16-54 with kids aged 10-15
Married 71%
Work Part-Time
Kids in HH
43%
Own Home 60%
Talk about and read about entertainment
programmes in social
ABC1 48%
C2DE 52%
Married 71%
Travel to work by
car 50%
Kids in HH 47%
Spend up to an hour a
day travelling 18%
Over index with watching content online and
listening to radio
ABC1 42%
C2DE 58%
Married 74%
Own Home 58%
Children (10-15)
Work Full-Time
Over index with online streaming
(Netflix, Amazon Prime)
Sky 1 is home to top US Shows including Arrow & The Flash
Top performing programmes Sky 1 | avg. 000s
Rank
Title
000s
Share %
1
The Flash
1,359
5.5
2
Hawaii Five-0
1,054
3.9
3
Arrow
1,042
4.1
4
Modern Family
1,028
4.2
5
Stella
1,008
3.8
6
Strike Back: Legacy
989
4.4
7
Forever
928
3.8
8
A League of Their Own
879
4.0
9
NCIS: Los Angeles
878
4.7
10
Ascension
856
3.3
New!
New!
Source: BARB/Techedge. 01/01/15-30/06/15 . Individuals 4+Highest performing episode, ranked by 000’s
Supergirl
The heroes Sky 1 deserve
Arrow
Arrow and The Flash avg. 000’s and Audience Profile
1,543
975 1,079
995
S1
Av
S3
Av
S2
Av
48%
54%
Total
Commercial TV
* Highest Rating Sky 1
Programme of 2014
Arrow
Avg. 000’s
45%
Men
The Flash
Avg. 000’s
1,489
302
S3
Peak
Slot
51%
9%
46%
11%
55%
Women
19%
17%
8% 12% 9%
16-24 Adults
45-54 Adults
20%
19%
19%
24%
20% 1%
20%
13% 5%
16%
25-34 Adults
55-64 Adults
24%
35-44 Adults
65+ Adults
Source: BARB/TechEdge. Figures based on Individuals 4+, Sky1 Stagger all data is from first showing, not repeats.
16%
26%
21%
17%
16%
38%
25%
AB Adults
S1
Av
1,685*
S1
Peak
41%
18%
24%
C1 Adults
22%
35%
C2 Adults
DE Adults
The Flash
Sky 1 Sponsorship Facts and Figures
Sky 1 Sponsorship: Impressive KPI Gains
Norms across all Sky 1 sponsorship
Non-viewers
Viewers
Gain
Spontaneous
2
12
+10
Spontaneous & prompted
7
29
+22
Total awareness
13
51
+38
Spontaneous
29
32
+3
Spontaneous & prompted
84
86
+2
Is a brand I trust
45
56
+11
Hearing more good things about
34
53
+19
Is a brand I would recommend
56
71
+15
Is a brand I would talk about with others
36
56
+20
Brand Likeability
Is a brand I like
75
80
+5
Purchase Intent
Fairly/Very/Certain to
39
52
+13
Sponsorship Awareness
Brand Awareness
Brand Status
Sky 1 programmes are widely considered as fun, family & entertaining
84%
82%
of viewers say Sky 1
content is entertaining
of viewers say Sky 1
content is fun
Q: For each of the following adjectives please tell me whether you think they apply to [a programme] on Sky 1.
70%
of viewers say Sky 1
content is fit for families
Sky 1 Sponsorship Increased Viewers’ Brand Image Scores
Non-Viewers
Viewers
Viewers Aware
Average Brand Score Uplift
(Vs. Non Viewers)
54%
50%
48%
46%
38%
+20pp +29pp
Viewers
38%
22%
18%
13%
Viewers Aware
Is a brand I'm hearing more
and more good things about
these days
Is good value for money
Is a brand I trust
Q8. To what extent do you agree or disagree that each of the following statements apply to <sponsor brand>, where 1 means ‘strongly disagree’ and 5 means ‘strongly agree’.
Sponsorship Drives Advocacy & Call to Action
Non Viewers
Viewers
Viewers Aware SP
= Significantly different to Non Viewers at 95%
67%
57%
55%
49%
48%
43%
49%
40%
46%
39%
35%
31%
28%
19%
Likeability
Knowledge
Talkability
20%
Advocacy
16%
8%
7%
Website Visits
Consideration
Q11a. How likely, if at all, is it that you would recommend the following to family or friends? Q11b. How likely, if at all, would you be to talk about the following these brands with other people? Q11c. How much, if anything, do
you know about the following brands? Q11d. How much, if at all, do you like the following brands? Q11e How likely, or unlikely, are you to visit the website of one of the following brands in the next 12 months or so?
Q11f. And which of the statements below most corresponds to your view of the following brands?
11
Sponsorship can drive interest in wider external platforms
Future Sponsor Direct Website Visits
Fairly Likely
Very Likely
Certain To
46
35
7
11
14
11
6
17
21
6
Non Viewers
Q: How likely or unlikely are you to go to the sponsor’s website in the future?
Viewers
Viewers Aware SP
Programming
The Flash
Series 2 Part 2
Central City Police scientist Barry Allen (Grant Gustin) has been standing still
emotionally since the day his mother was murdered and his father unjustly jailed for
the crime. But when an unexpected and devastating accident at the S.T.A.R. Labs
Particle Accelerator facility strikes Barry, he finds himself suddenly charged with the
incredible power to move at super speeds.
The end of series 1 saw Barry Allen defeat his arch-nemesis Eobard Thawne (aka
Reverse Flash), and Team Flash quickly turn their attention to the singularity swirling
high above Central City. Armed with the heart of a hero and the ability to move at
super speeds, Barry charged into the eye of the singularity, but will he actually be able
to save his city from impending doom?
Scheduling:
• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.
• Part 2 (14 eps) starting in March 2016
• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2
• All viewings on Sky Go and pushed/pulled to our On Demand service
The Flash
Arrow
Series 4 Part 2
After suffering unimaginable ordeals while marooned for five years on a remote island,
billionaire Oliver Queen (Stephen Amell) returns home with a mysterious agenda and
lethal set of new skills.
Determined to right the wrongs his father committed while amassing the Queen family
fortune, Oliver has sworn to bring justice upon the rich and powerful who have
corrupted his city.
After defeating his most formidable foe to date at the end of series 3 and riding off
into the sunset with longtime flame Felicity Smoak, Oliver Queen (a.k.a. The Arrow) left
Starling City with the hopes of beginning a new life. But will Oliver ever truly be able to
leave behind his past as the Arrow, and, if so, what becomes of the team he has worked
so hard to assemble? Find out when Arrow returns to our screens for series 4 this
autumn
Scheduling:
• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.
• Part 2 (14 eps) starting in March 2016
• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2
• All viewings on Sky Go and pushed/pulled to our On Demand service
Arrow
Legends of Tomorrow
Series 1
When heroes alone are not enough… the world needs legends. Having seen the
future, one he will desperately try to prevent from happening, time-traveling
rogue Rip Hunter is tasked with assembling a disparate group of both heroes
and villains to confront an unstoppable threat — one in which not only is the
planet at stake, but all of time itself. Can this ragtag team defeat an immortal
threat unlike anything they have ever known?
From the universe of Arrow and The Flash comes the spin off Legends of
Tomorrow, brand new to Sky 1 for 2016.
Scheduling:
• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.
• 16 eps starting in March 2016.
• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2
• All viewings on Sky Go and pushed/pulled to our On Demand service
Legends of Tomorrow
Supergirl
Series 1 Part 2
Supergirl follows the story of Superman’s cousin, Kara Zor-El. Having escaped
their doomed planet Krypton Kara was raised by her foster family the Danvers
and has spent the past 12 years keeping her powers a secret. However when the
head of a super-secret agency enlists her help in protecting the citizens of
National City, Kara decides its time to embrace her superhuman abilities and be
the hero she was always destined to be.
Scheduling:
• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.
• Part 2 (14 eps) starting in March 2016
• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2
• All viewings on Sky Go and pushed/pulled to our On Demand service
Supergirl
Scheduling
Superheroes on Sky 1
Scheduling
Programme
The Flash S2
Mar ‘16
Apr ‘16
May ‘16
Mar – May part 2
Arrow S4
Mar – Jun part 2
Supergirl
Mar – Jun part 2
Legends of Tomorrow S1
Mar – Jun part 2
Jun ‘16
Key Benefits
Key Benefits
• Established and loyal audience- Arrow and The Flash already have picked up a loyal audience, as well as
acquiring new fans as the series continues. Both shows will look to maintain the viewing figures giving the
sponsor maximum coverage and deliveries for core audiences. Must see new shows Supergirl and Legends
of Tomorrow will also help to draw in new audiences thus extending reach.
• Multi-Platform opportunity- With sponsorship accreditation online, On Demand and on Sky Go, the
sponsor has a great opportunity to maximise the reach and coverage for this campaign due to the multiplatform opportunity.
• High Quality US Drama – All these shows epitomise the vision of Sky1, creating buzz and excitement on a
channel that is renowned for it’s quality dramas. This unique sponsorship gives the brand a great
opportunity to associate with the very best of US drama.
Digital Sponsorship
Digital Sponsorship
Sky Go, On Demand & Online
TV VOD ads almost a 1/4m in incremental reach every month
Incremental reach added by other platforms to Sky Wholly Owned Entertainment
TV: 29.6m
1.2m
288k
23.1m
TV VOD and Sky Go: 5.6m
Online: 2.7m
1.1m
64k
4.2m
248k
Source: Sky Landscape Study 2015 | Adults 16+
Total: 30.2m
Forever grew its audience cross platform
Forever S1 E1 | Cross-platform Avg. 000s
1,295
136
35
145
625
92
262
Prem Live
Prem VOSDAL
Prem TS
Repeats
On Demand
Sky Go
Total
Source: BARB Individuals consolidated viewing,; On Demand based on reach and down weighed using ASL/Duration and Number of Session metrics
Forever
Delivery and Costing
Superheroes on Sky 1 – 2016
UK Broadcast
Superheroes on Sky 1 – 2016
UK Digital
Superheroes – 2016
Investment
Appendix
Broadcast Deliveries
UK
The Flash S2 P2
Individuals
Adults
ADABC1
Ads 16-34
WM1634
M 16- 34
MABC1
Average TVR's (1st
Runs)
1.42
1.45
1.48
2.17
1.62
1.52
1.72
Average TVRs
(Repeats)
0.11
0.12
0.12
0.17
0.10
0.12
0.08
Total Actuals
195.1
201.4
205.5
298.8
216.0
211.3
220.4
Total 30" Equivalents
85.4
88.1
89.9
130.7
94.5
92.5
96.4
Coverage (%)
10.6
10.7
10.6
15.4
11.7
11.2
12.2
Coverage (000s)
6,166
5,331
2,900
1,060
1,736
833
803
18
19
19
19
18
19
18
OTS/Frequency
Broadcast Deliveries
UK
Arrow S4 P2
Individuals
Adults
ADABC1
Ads 16-34
WM1634
M 16- 34
MABC1
Average TVR's (1st
Runs)
1.50
1.64
1.63
2.18
1.55
1.46
1.65
Average TVRs
(Repeats)
0.08
0.09
0.11
0.07
0.06
0.06
0.06
Total Actuals
193.3
213.0
218.1
268.6
194.2
183.1
205.3
Total 30" Equivalents
84.6
93.2
95.4
117.5
85.0
80.1
89.8
7.5
7.6
7.9
9.6
8.6
7.5
9.8
4,361
3,805
2,149
661
1,280
558
722
26
28
28
28
23
24
21
Coverage (%)
Coverage (000s)
OTS/Frequency
Broadcast Deliveries
UK
Supergirl P2
Individuals
Adults
ADABC1
Ads 16-34
WM1634
M 16- 34
MABC1
Average TVR's (1st
Runs)
1.50
1.64
1.63
2.18
1.55
1.46
1.65
Average TVRs
(Repeats)
0.08
0.09
0.11
0.07
0.06
0.06
0.06
Total Actuals
193.3
213.0
218.1
268.6
194.2
183.1
205.3
Total 30" Equivalents
84.6
93.2
95.4
117.5
85.0
80.1
89.8
7.5
7.6
7.9
9.6
8.6
7.5
9.8
4,361
3,805
2,149
661
1,280
558
722
26
28
28
28
23
24
21
Coverage (%)
Coverage (000s)
OTS/Frequency
Broadcast Deliveries
UK
Legends of
Tomorrow (TBC)
Individuals
Adults
ADABC1
Ads 16-34
WM1634
M 16- 34
ABC 1 M
Average TVR's (1st
Runs)
1.71
1.75
1.83
1.92
1.78
2.06
1.53
Average TVRs
(Repeats)
0.13
0.14
0.14
0.14
0.17
0.11
0.15
252.0
260.4
270.0
280.8
274.8
286.8
237.8
110.3
113.9
118.1
122.9
120.2
125.5
104.0
13.5
13.5
13.5
15.4
15.2
15.6
12.1
7,875
6,735
3,661
2,313
1,142
1,171
1,624
19
19
20
18
18
18
20
Total Actuals
Total 30" Equivalents
Coverage (%)
Coverage (000s)
OTS/Frequency
Broadcast Deliveries
UK
Combined
Individuals
Adults
ADABC1
Ads 16-34
WM1634
M 16- 34
ABC 1 M
Total Actuals
780
835
869
780
780
791
899
Total 30" Equivalents
341
365
380
341
341
346
393
Coverage (%)
19.4
19.7
19.9
22.3
21.4
23.2
21.2
Coverage (000s)
11,374
9,818
5,375
3,348
1,608
1,740
2,766
OTS/Frequency
40
42
44
35
36
34
42