Contact: Sam Mazzarelli/Emily Kaiden
marlo marketing/communications
617-375-9700
[email protected]/[email protected]
FOR IMMEDIATE RELEASE
CASTLETON CRACKERS DEBUTS NEW FLAVORS
AND NEW PACKAGING
MARCH 28, 2013; SOUTH WOODSTOCK, VT – Today, Vermont Farmstead Cheese Company
(VFCC) and artisan cracker division Castleton Crackers, is proud to introduce two new
Castleton Cracker flavors and the newly-designed box packaging for the entire line.
The two new cracker flavors are the happy result of the recent partnership between Vermont
Farmstead Cheese Company and Castleton Crackers. Governor’s Cheddar is made using
VFCC’s Governor’s Cheddar, a recent American Cheese Society award winner. Alehouse
Cheddar uses VFCC Artisan Cheddar and local artisan ale along with horseradish mustard.
“Both flavors are proving very popular as we’ve introduced them at tasting events and Farmer’s
Markets, “ according to Castleton Crackers Founder, Whitney Lamy, Additional cracker flavors
are also on the horizon including an expanded line of graham crackers.
The new packaging design updates the Castleton Cracker’s signature kraft bag to a box with
more color and information, while still keeping the window. “Changing our packaging from a
bag to a box makes us much more attractive to retailers who are limited by traditional shelving”,
said Lamy. “More durable, sturdy packaging also will cut down on the crackers being broken or
crushed before they get into the hands of our customers.”
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ABOUT VERMONT FARMSTEAD CHEESE COMPANY:
The Vermont Farmstead Cheese Company (www.vermontfarmstead.com), which began as an
inspiring community effort to save a local farm and its surrounding rural landscape, is today an
award-winning cheese company creating an entirely new generation of unique farmstead and
artisanal cheeses.
Based in South Woodstock, VT, the farm is home to a prize-winning, multi-breed herd, with an
adjoining 5,500-sq. ft. production facility. The company’s creative cheesemakers employ
traditional and sustainable dairy farming practices in creating a line of the highest-quality, “oldworld” cheeses with distinct Vermont authenticity and style.
Moreover, the company’s mission is to foster and support the state’s farming communities,
having established The Vermont Dairy Foundation as a way to develop sustainable small family
dairy farms in Vermont through education and business support. The Foundation was also
created to help reverse the trend of declining dairy farms and boost the agricultural way of life in
Vermont.
ABOUT CASTLETON CRACKERS:
Founded in 2008 by Whitney Lamy in Castleton, VT, Castleton Crackers
(www.castletoncrackers.com) is an all-natural line of artisanal and hand-cracked crackers
inspired by an 1800s recipe. Mixed, rolled, baked and cracked by hand, the wholesome, rusticlooking crackers are available in eight flavors: Grafton Graham, Middlebury Maple, Rutland Rye,
Windham Wheat, Putney Pumpkin, Richmond Rosemary, Governor’s Cheddar and Alehouse
Cheddar. Castleton Crackers contain no trans fats or artificial colors, flavors or preservatives.
Castleton Crackers are available nationwide.