Western Adelaide China
Business Engagement Strategy 2015
Local Business getting
China Ready
Local Business Getting China Ready
Contents Page
1. Executive Summary .................................................................................... 2
2. Background ................................................................................................. 2
3. State Government China Engagement Strategy ......................................... 3
4. Role for Local Government ......................................................................... 4
5. The Significance of China’s Economy .......................................................... 4
6. China Business Engagement Survey ........................................................... 5
7. Western Adelaide China Business Engagement Workshop ...................... 20
8. Summary and Recommendations ............................................................. 20
Attachments
Western Adelaide China Business Engagement Survey
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Attachment A
Professor Ying Zhu, 8 February 2015
Local Business Getting China Ready
1.
Executive Summary
The City of Charles Sturt’s Western Adelaide China Business Engagement Strategy has been
undertaken to assist local business become China Ready.
The University of South Australia’s Australian Centre for Asian Business (ACAB) was engaged
to assist with the strategy. It is recognised that Council is not a China expert but can play a
significant role in working with other agencies to mobilise existing resources such as State
Government’s Department of State Development, Austrade and groups such as the Australia
China Business Council (ACBC).
Council’s primary role is to identify and facilitate local businesses to be ready for business
engagement with China and benefit from this engagement in the long-term.
The growth of the Chinese upper middle class and its affluent class will represent a market
of approximately 225 million people i by 2022. Understanding and adapting our goods and
services to this market presents a major long term growth opportunity to Charles Sturt
businesses.
During the preparation of the report a survey of over 2,000 local businesses was undertaken
to determine their needs to expand into the China market. Among them, 163 local
businesses responded to this survey. These and other businesses were invited to a workshop
to further determine what assistance local businesses wanted to engage further with China.
A five step China Ready Business Action Plan has been developed to address the needs of
local businesses. In addition, eight recommendations have been made to assist Council to
further work with key agencies and local businesses to expand into the growing China
market.
2.
Background
The City of Charles Sturt is undertaking a Western Adelaide China Business Engagement
Strategy. The University of South Australia’s Australian Centre for Asian Business (ACAB) was
engaged to assist with the strategy. Additional assistance was sought from:
•
•
•
2.1
State Government’s Department of State Development
Austrade
Australia China Business Council (ACBC).
Charles Sturt, Economic Development Strategy – 2013
The City of Charles Sturt adopted on Economic Development Strategy in 2013 which
recommended:
•
Promote investment, export and tourism opportunities in collaboration with State
and Commonwealth Government initiatives in priority markets including ii:
China
India
Indonesia.
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Professor Ying Zhu, 8 February 2015
Local Business Getting China Ready
South Australia’s relationship with China reflects the highly complementary nature of the
two economies. However, much of the trade is resources based. Businesses in Western
Adelaide and particularly the Charles Sturt’s offer to Chinese business has to be about
exporting goods and services, or developing joint ventures in this region. It is proposed to
identify opportunities to develop small to medium enterprises (SMEs) to work together
selling high quality, high value Australian goods and services to China’s fast growing middle
class.
This Western Adelaide China Business Engagement Strategy will seek identify:
1.
2.
3.
4.
Key advantages to City of Charles Sturt to engage with Chinese businesses
Role for City of Charles Sturt to assist local business to engage with Chinese
business
Needs of local business to engage with the China market, through a survey
Resources required for short, medium and long term engagement.
The recently signed Australia - China Free Trade Agreement (2014) provides a strong
incentive for increased trade of goods and services between Australia and China. There is
also an increasing amount of official trade missions to China and inbound visits from Chinese
Government officials and business groups seeking trade opportunities. In addition to these
official visits there are many private organisations and consultants seeking to facilitate trade.
This Western Adelaide China Business Engagement Strategy will seek to assist local business
to become China Ready. As such it will seek to identify which businesses are investment or
export ready and what assistance they require to become investment or export ready.
3.
State Government China Engagement Strategy
The South Australian Government’s China Engagement Strategy points to the need to
deepen and strengthen Government to Government ties to secure ongoing trade and
investment opportunities with China. The State Strategy highlights in particular the
significant, strategic importance of Local Government in establishing meaningful links to the
growing China market for the future of the State, regional and local economies.
The State Government has a twenty nine year Sister State relationship with Shandong
Province. Shandong is China’s third largest province with a gross domestic product (GDP) of
US $892 billion (2013) and a population of 98 million people. Adelaide City Council has a
Sister City relationship with Qingdao City which is the commercial capital of Shandong
Province. Bio Innovation SA in 2014 opened an office in Qingdao to strengthen cooperation
between Adelaide and Chinese Bio Tech companies and research organisations (see
Attachment A: Shandong Economic Profile – 2014).
The State Government leads out bound investment delegations as well as hosting inbound
delegations from Shandong Province. It is understood that an inbound Shandong Business
delegation will visit here in March 2015. The Premier will lead a business delegation to
Shandong in May 2015. These activities will promote bilateral trade and investment
cooperation.
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Professor Ying Zhu, 8 February 2015
Local Business Getting China Ready
4.
Role for Local Government
The State Government’s China Engagement Strategy outlines a number of initiatives of State
Government to support China business education among South Australian businesses. The
Strategy foreshadows that initiatives will be developed and delivered in collaboration with
other stakeholders. Local Government is one such stakeholder and can both leverage and, in
some cases, drive the broader China business education process across industry sectors. The
Local Government Association is currently undertaking a Local Government China
Engagement Strategy which will seek to address issues of the role of Local Government and
the nature of city to city relationships. It is anticipated that this initial project will be
completed in the middle of 2015.
Specifically the State Government’s China Strategy suggests a role for Local Government to:
“2.2.4 Collaborate with local government to establish and nurture government-to
government and city-to-city relationships in second and third-tier markets
Local government has a vital role to play in establishing and nurturing government-togovernment relationships in second and third-tier Chinese cities and providing an
important business engagement framework for South Australia’s small and medium
enterprises (SMEs). These links are critical to broadening the State’s engagement with
China where the scale and scope of demand is better matched by the capacity and
capabilities of our local and regional economies. Local government and second and
third-tier Chinese city relationships can complement state-to-province relationships.
Together, they can significantly and strategically deepen business engagement for
South Australian SMEs. The State Government will collaborate with local government
to nurture these strategic city relationships”. iii
At this stage it is proposed that this project will not make a specific recommendation on
Sister City relationships and cultural engagement with individual Chinese cities. Rather it is
proposed to work with the State Government building on the existing Sister State
relationship with Shandong province and focus on business to business relations. It is
proposed that in the first instance the City of Charles Sturt will work with the State
Government and existing agencies to identify SMEs who have goods and services which can
be exported to China or who may benefit from inbound investment or Chinese tourists. As
such Council’s primary role is to identify and facilitate local businesses to develop capacity to
engage with Chinese businesses (i.e. to become China Ready) and benefit from this
engagement.
5.
The Significance of China’s Economy
In recent years, more and more Australian governments, businesses and communities have
developed their own business strategies of engagement with China given China has become
the largest economy in the world in 2014 based on the IMF calculation (PPP Price). China has
been our largest trading partner with 75% of Australian total exports going to China with
value of more than $100 billion last year. Given the recent Free Trade Agreement (FTA)
established between Australia and China, most Australian economic sectors will benefit
hugely from the FTA, in particular in the areas of health care sector and professional services
sector, which are the major business sectors operating in the Western Adelaide region.
Therefore, it is timely to develop the Western Adelaide China Business Engagement Strategy
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Professor Ying Zhu, 8 February 2015
Local Business Getting China Ready
now to guide our City Council and Business Communities to fully develop our potential in
this regard.
The rise of the upper middle class in China and the affluent class present the biggest
business opportunity for Charles Sturt businesses. As their tastes mature and their income
increases, they will demand higher quality foods, products and health care. McKinsey’s
report ‘Quarterly’ (June 2013) has estimated that the growth of the urban population will
see the upper middle class become the largest sector of the urban population by 2022.
Between 2012 and 2022 the upper middle class will grow from 14% of urban households to
54% of total urban households. Affluent households in the same period are predicted to
grow from 3% to 9% of urban households. The upper middle class and the affluent class
combined are therefore estimated to represent 63% of the 357 million urban population in
2022. This combined upper middle and the affluent class could reach 225 million people by
2022 iv (see figure 1).
With this huge market at our doorstep and the trade gates open across China and
particularly in Shandong, it is important to determine what our local businesses need in
order for us to assist them into this growing market and provide local jobs.
Figure 1
6.
China Business Engagement Survey
The City of Charles Sturt undertook a Western Adelaide China Business Engagement Survey
in Sep/Oct 2014. The survey was undertaken in collaboration with the University of South
Australia’s Australian Centre for Asian Business (ACAB) and in collaboration with the
Australian China Business Council. A copy of the survey is in Attachment A. The purpose of
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Professor Ying Zhu, 8 February 2015
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the survey was to identify and examine local business engagement with China and to
develop further strategies for local economic development, international trade and export
promotion.
ACAB is a research centre with leading academics dedicated to produce high-quality
research on Asian business to serve both academic and industry needs.
The survey found that there were already a substantial number of businesses in Western
Adelaide (31% of those surveyed) who were engaged with China. While 68% of those
surveyed were planning to engage with China.
Of the businesses intending to engage with China the majority wanted more information
and were planning to start that engagement within the next 12 months. These businesses
were keen to gain assistance with business matching and information workshops. The
businesses sighted a lack of experience as being the major reason preventing them from
engaging with China.
The report provides recommendations on how to assist those businesses through a series of
structured workshops/ information briefings with government agencies, the University of SA
and the Australia China Business Council.
As such the survey will be valuable to assist the City of Charles Sturt and its partners in the
Western Adelaide China Business Engagement Strategy to provide a framework for its
businesses to have a greater and more fruitful engagement with China.
6.1
Survey Methodology
As the first step of developing the China Business Engagement Strategy, a China Business
Engagement survey was undertaken with over 2070 local businesses in Western Adelaide
with the majority being in the City of Charles Sturt (754). Of the 2072 emails sent it is
estimated that at least 20% bounced (414). Therefore, approximately 1658 emails had
reached a valid email address. 163 responses were received from the 1658 emails, which
equated to a response rate of 9.8%.
Table 1 Number of Businesses by Council area, contacted by email
Council Area
ADELAIDE
CHARLES S
HOLDFAST
PORT ADEL
W TORRENS
Grand Total
Number of Businesses Emailed
111
754
260
475
472
2072
The results of the survey will be used to develop a list of businesses for the Council, the State
Government, ACBC and ACAB to engage with businesses and to identify those businesses
that should be invited to attend information events and networking events, and possible
individual tailor-made coaching services provided by City Council and ACAB in the future.
Analysis of the results will also be used to determine what are the needs of local businesses
that are currently doing business in China or contemplating entering into the China market.
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Local Business Getting China Ready
As such the results will be able to shape programs and how to deliver advice to local
businesses.
The China Business Engagement survey used SurveyMonkey email engine to survey local
businesses. The primary source of business email addresses was from the Australian Tax
Office (ATO) data base, known as the Australian Business Register (ABR), and Council’s
Western Business Leaders database.
While there are over 22,000 businesses registered by the ATO in Western Adelaide the
survey was highly targeted at businesses that may be able to benefit from such engagement.
While inbound investment from China could benefit the commercial property sector, and
tourists could benefit some restaurants and accommodation businesses, the focus of the
survey was on what local business could export to China.
As such the bulk of the business sectors targeted were in the business services,
manufacturing and health sector.
Table 2 Number of Businesses by Sector contacted by email
Business Sector
Tourism
Design
Health
Hospt-Accom
Manufacturing
Manage-Legal
Property
IT-BusServices
Prof-Science
Transport
Grand Total
Number of Businesses Emailed
138
303
53
22
435
108
101
774
92
46
2072
The survey divided the target businesses into two groups, namely businesses intending to
engage with China and businesses currently engaged with China. 11 questions were
designed for each group with the following parts: Part One is an introduction and one
question about whether the businesses are currently engaged with China. Part Two has a
number of questions regarding businesses intending to engage with China. Part Three has
multiple questions about those businesses currently engaged with China. This report will
now provide more detailed information of the survey results in the following sections.
6.2
Survey Results
1.
Current situation of business engagement with China
The first question we asked is ‘Are you currently engaged in business with China?’ Among
the 163 responses, 31% said ‘Yes’ and 69% said ‘No’. This result indicates that there are a
substantial number of businesses in Western Adelaide having business engagement with
China. In addition, a number of businesses are also intending to develop business
engagement with China in the future. This leads us to the following questions about the
needs and supports those businesses intending to develop business engagement with China.
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Professor Ying Zhu, 8 February 2015
Local Business Getting China Ready
2.
Business intending to engage with China
As for the group of businesses intending to engage with China, we asked the following
questions:
2.1
‘Do you require more information on engaging with China or market opportunities in
China?’
Among the 63 responses within this group, 51% said ‘Yes’.
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Professor Ying Zhu, 8 February 2015
Local Business Getting China Ready
2.2
‘Where would you go for information on engaging with China?’
Among the 49 responses within this group, people ranked the following sources: Austrade
(41%), State Government (37%), ACBC (37%), private consulting firms (4%), all of the above
(25%) and others (20%).
2.3
‘When do you plan to start the engagement?’
Among the 37 responses within this group, 68% indicated 12 months, 22% said 24 months
and 11% expected in 36 months.
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Professor Ying Zhu, 8 February 2015
Local Business Getting China Ready
2.4
‘What kind of help do you need to start or enhance your business engagement with
China?’
Among the 39 responses within this group, business partner matching (59%), help to identify
business potential (49%), information workshop (39%), legal advice/services (33%), business
planning (31%), export advice (26%) and cultural training (21%) received relatively higher
scores.
2.5
‘If you are planning to engage with China, would you consider potential co-investment
or other investments from a Chinese company?’
Among the 41 responses within this group, 68% said ‘Yes’.
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Professor Ying Zhu, 8 February 2015
Local Business Getting China Ready
2.6
‘Which business sectors are you planning to be engaged with China?’
Among the 40 responses within this group, manufactured goods (35%), food and beverages
(22.5%), consulting services (22.5%), and health services (20%) obtained relatively higher
scores compared with other sectors such as tourism and recreation (15%), property
development (12.5%) and intellectual/legal services (2.5%).
2.7
‘If you are planning to engage your business with China in the tourism sector, what are
you planning to offer?’
Among the 25 responses within this group, hospitality was relatively higher with 12%
compared with others such as accommodation (4%), live entertainment (4%), retail
(souvenir) (4%), and travel agencies (4%).
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Professor Ying Zhu, 8 February 2015
Local Business Getting China Ready
2.8
‘Which consumer group would your business target in China?’
Among the 38 responses within this group, businesses (42%), middle class (24%), wealthy
(21%) and government (21%) obtained relatively higher scores compared with young people
(13%) and older people (5.3%).
2.9
‘Which part of China are you planning your business engagement with?’
Among the 40 responses within this group, many people said ‘don’t know’ (45%) or all
provinces (35%). A number of people could identify major cities and provinces such as
Shanghai (15%), Beijing (12.5%), Shandong (12.5%) and Guangdong (12.5%).
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Professor Ying Zhu, 8 February 2015
Local Business Getting China Ready
2.10 ‘What challenges are preventing you to engage with China?’
Among the 39 responses within this group, many people said ‘lack of experience’ (48.7%),
‘lack of relevant market information’ (33.3%) and ‘lack of capital’ (33.3%). A number of
people also identified ‘complexity of regulations’ (25.6%) and ‘all of the above’ (28.2%) as
the major challenges.
2.11 ‘Do you wish to be part of the Western Adelaide China Engagement Strategy and be
invited to events, workshops or receive information updates?’
Among the 51 responses within this group, majority (64.7%) said ‘Yes’.
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Professor Ying Zhu, 8 February 2015
Local Business Getting China Ready
3.
Businesses that are currently engaged with China
As for the businesses currently engaged with China, we asked 11 different questions and the
results are presented below.
3.1
‘How long have you been engaged with China?’
Among the 33 responses within this group, 42.2% people said ‘under 5 years’, 30.3% people
said ‘more than 10 years’, and 27.3% people said ‘between 5 and 10 years’. This result is
remarkable given many of these businesses have a long history of business engagement with
China and they are a rich business resource for the region.
Continued
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Professor Ying Zhu, 8 February 2015
Local Business Getting China Ready
3.2
‘What is the amount of annual turn-over of your business engagement with China?’
Among the 32 responses within this group, 62.5% said ‘less than $500,000’, and 9.38% said
‘between $500,000 and $1 million’. There were no businesses with a turnover in China
above $1 million. This indicates that the overall value of business engagement with China is
relatively small.
3.3
‘Do you expect business engagement with China will improve your business’s
competitiveness?’
Among the 32 responses within this group, majority (90.6%) said ‘Yes’. This is very strong
positive statement for business engagement with China among those businesses that have
been engaged with China and that would help new comers to consider to join the trend in
the future.
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Local Business Getting China Ready
3.4
‘What is your business’s targeted consumer group in China?’
Among the 32 responses within this group, businesses was the highest group (50%)
compared with other groups such as young people (18.8%), older people (18.8%),
government (15.6%), middle class (12.5%), and wealthy (12.5%). Interestingly, these
businesses being engaged with China answered this question differently from those
intending engagement businesses we list above, where they preferred middle class and
wealthy more than young and older people.
3.5
‘Which part of China are you currently engaged with?’
Among the 33 responses within this group, Shanghai was identified as the most important
region with 27.3%, followed by Guangdong (21.2%), Beijing (18.2%) and Shandong (9.1%).
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Local Business Getting China Ready
3.6
‘Which business sector(s) are you currently engaged with in China?’
Among the 33 responses within this group, manufactured goods (60.6%), health services
(18.2%), consulting services (18.2%), and food and beverages (15.2%) obtained relatively
higher scores compared with other sectors such as tourism and recreation (6%), property
development (6%) and intellectual/legal services (6%).
3.7
‘Would you like to receive further assistance from the listed areas to enhance your
current business engagement in China?’
Among the 20 responses within this group, business partner matching (50%), business
planning (30%), help to identify business potential (25%), cultural and language training
(25%), export advices (25%), information workshop (20%), legal advice/services (20%)
received higher scores.
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Professor Ying Zhu, 8 February 2015
Local Business Getting China Ready
3.8
‘If your business is currently engaged with the Chinese tourism sector, what do you
currently offer?’
There were 4 businesses which are engaged in this area with 2 in accommodation and 2 in
travel agencies/services.
3.9
‘Are you planning to expand your existing business engagement with China?’
Among the 33 responses within this group, majority with 75.8% said ‘Yes’.
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Local Business Getting China Ready
3.10 ‘If you are currently engaged with China, would you consider potential co-investment
or other investments from a Chinese company?’
Among the 33 responses within this group, majority with 63.6% said ‘Yes’.
3.11
‘Do you wish to be part of the Western Adelaide China Engagement Strategy and be
invited to events, workshops or information updates?’
Among the 33 responses within this group, majority with 66.7% said ‘Yes’.
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Local Business Getting China Ready
7.
Western Adelaide China Business Engagement Workshop
After the survey was conducted, we invited those businesses who had expressed an interest
in engagement with China to a Business Briefing Workshop on the 13th of November 2014. A
presentation was made of the survey results by ACAB Director at the University of SA. Other
presentations on trade with China and opportunities for assistance to business were made
by the Department of State Development, Austrade and Australia China Business Council.
The workshop was attended by over 50 local businesses.
Businesses identified some of the following priorities during the workshop:
•
Programs need to be designed to help businesses understand their core strengths
and competitive advantage in the China market
The health sector was seen as an opportunity to export product/services to China
The recent China-Australia Free Trade Agreement was a major opportunity that
needed to be capitalised on
Businesses needed access to information and to build the relationship
Business networking is needed to improve international connections
Businesses wanted to be a part of Trade Missions
Businesses should think about alliances and collaboration to offer new products
and services to the China market
SATC could be involved to assist with greater amounts of inbound tourists.
•
•
•
•
•
•
•
Council identified a five step China Ready Business Action Plan to address some of these
issues, which received a positive response from workshop participants.
7.1
China Ready Business Action Plan - Five Steps
1.
2.
3.
4.
5.
8.
Cultural Training – Coaching at Chinese Dinner
Business Conditions in China (Education Seminar)
Develop your Business Pitch – (Expert Panel)
Business Matching & identify potential businesses – (State Support and possible in
country visit via UniSA Business School)
Export Advice - (Austrade) via TradeStart and Gateway programs.
Summary & Recommendations
The results of the survey indicated there is a strong willingness to participate in the Western
Adelaide China Business Engagement Strategy among businesses in the region. For those
businesses which are currently engaged with China, there has been a good foundation and a
history of business engagement with China. For those businesses intending future
engagement, they expressed the desire to be part of the engagement with China, and also
provides detailed needs and areas for engagement. In addition, among those businesses
intending to engage with China, the majority plan to start in the next 12 months.
The survey and the workshop both found that participating businesses wanted more
information on the China market. In addition, there was a strong desire for “help to identify
business potential” and “business partner matching” (survey response to question 2.4).
Fortunately the partners in this Strategy are intending to continue with a focus on further
engagement and business briefings. Nevertheless, a sustained effort is required to make
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Local Business Getting China Ready
local businesses ready to develop goods and services for the China market or seek
investment for joint ventures and inbound tourism visitations.
By considering the needs and areas for engagement, we would suggest relevant strategies
and support to facilitate their business engagement with China. Businesses who are
investment, tourism or export focused have identified a number of areas that they require
support, including: business partner matching, business planning, help to identify business
potential, cultural and language training, export advices, information workshop, and legal
advice/services. In terms of business sectors, we can see a number of industries that are
crucial for regional development, including manufactured goods, health services, consulting
services, food and beverages, tourism and recreation and other services.
The SA Department of State Development has nominated the health sector as one of the key
themes for the outbound May 2015 delegation to Shandong. Council should identify
businesses in the health sector and ensure they are part of the China Ready program. These
companies should seek assistance to secure Chinese business partners, in particular to
secure a co-investor for business expansion as the survey result indicated.
The Commonwealth and State Government are both encouraging businesses to engage and
export to China. The Commonwealth Government works at the trade level through Free
Trade Agreement and at the individual business level through Austrade, with offices in 12
major Chinese Cities. The State Government is committed to supporting local business in
their pursuit of international markets. This support is available in the form of expert advice
and facilitation services through the TradeStart network, and through funding under the
Gateway Program. The Gateway Program is currently on hold (Feb 2015), pending the
launch of a new export grant program which will provide greater access and flexibility to
companies. Eligible companies will be able to apply for up to $50,000 (dollar for dollar) for
eligible export marketing activities. The new program will be launched in the first quarter of
2015.
Universities and business organisation such as the Australian China Business Council and the
Hong Kong – Australia Business Association offer networking opportunities and educational
and cultural programs that assist business. One such program is being offered by the
University of SA, Business School Executive Program ‘Doing Business in China’. It will be
offered with the aim of bringing Australian business people to meet Chinese officials and
potential business partners in China for one or two weeks. This program provides a unique
opportunity for Australian business people to gain insight knowledge about the Chinese
business environment as well as to develop potential business partnership with Chinese
business people. Council could encourage its business to participate in the above business
organisation and enrol in appropriate courses.
Council’s primary role is to identify and facilitate local businesses to be ready for business
engagement in China. As such the recommended actions are based around channelling local
businesses into programs and trade missions that are being run by the Commonwealth and
State Government. The China Ready program being promoted here is aimed at making
businesses aware of the opportunities in the China market and then helping to make the
connections to State and Commonwealth programs and trade missions or universities and
business organisations.
The China Ready initiatives will support businesses in the near future, in particular working
together with SA State Government on business engagement with Shandong Province in
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Local Business Getting China Ready
China. Given there will be some business delegations from Shandong to Adelaide in March
2015 and a large business delegation from SA to Shandong in May 2015, the City of Charles
Sturt and the businesses in this region should be ready to take advantage of these events
and generate some meaningful business cooperation outcomes.
The following recommendations are provided for consideration:
1.
Council continue to work with the University of SA, Department of State Development
(DSD), Austrade and Australia China Business Council to develop a series of structured
workshops to assist local businesses further engage with China.
Council facilitate a five-step China Ready Business Action Plan:
•
•
•
•
•
Cultural Training – via a structured dinner
Preparing your business case & China Business Conditions
Develop your Business Pitch – (Expert Panel)
Business Matching to identify potential businesses – (Supported by DSD or in
country visit to meet business partners in China via UniSA Business School’s ‘Doing
Business in China’ Executive Program)
Export Advice - (Austrade) via TradeStart and Gateway programs.
2.
For business that successfully complete the China Ready Business Action Plan, Council
should contribute 50% to the 2015 membership of Australia China Business Council or
the Hong Kong – Australia Business Association. Full membership fees are
approximately $400 per annum.
3.
Prepare for inbound delegations from Shandong and China arriving throughout 2015.
As such the China Ready Program will prepare business for engagement with China
businesses and Government officials. An allocation of funds should be provided for a
Welcome Dinner in Charles Sturt for an inbound delegation, when details are
confirmed by the State Government.
4.
Work with State and Commonwealth Government to encourage overseas investment
in the City. Council prepares a Chinese (Mandarin) version of Invest in the West and
other promotional material for Chinese investors.
5.
The City of Charles Sturt considers supporting a business delegation of local
businesses to participate in the business exchange event in Shandong led by the SA
Government in May 2015.
6.
Identifying key business sectors and companies to prepare for business meetings and
negotiations with inbound and outbound business delegations. Council encourages
businesses to work with Universities on business education programs. One such
program is ‘Doing Business in China’ offered by the UniSA Business School.
7.
Seek an inbound health focused delegation with assistance from Department of State
Development and UniSA. The delegation should focus on business opportunities in the
SME health business and service sector in Western Adelaide. The inbound health
delegation would also link with Bio Innovation SA, SAHMRI and Health in SA.
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Local Business Getting China Ready
8.
In the medium and long-term, the City of Charles Sturt seek funding from the State,
Department of State Development to support an “Innovation and Export Network”
based on the concept of an exporters club to assist local business with information
and awareness of the China market and other Asian and overseas business
opportunities.
References
i
McKinsey Quarterly, June 2013 Page 1
City of Charles Sturt, Economic Development Strategy, 2013
iii
Government of South Australia, South Australia China Engagement Strategy 2012
iv
McKinsey Quarterly, June 2013 Exhibit 1
ii
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Professor Ying Zhu, 8 February 2015