Dear SABC Partner
It has been a pleasure doing business with you in 2012, and we look forward to being of
service to you again in 2013. Your support for SABC Radio in 2012 was incredible, and we
thank you profoundly for your patronage.
This letter serves as notice of our rate increase effective 1 April 2013. The average increase is
9% and the increases are largely on the African Language Services, which have historically
been underpriced. Given their massive reach and the loyalty of their audiences, we are
confident that you will still find them a cost effective buy. SABC Radio remains committed to
continue its proud heritage of providing these audiences with programming that will help
shape our society into becoming the winning nation we all want it to be.
Please note that after an in depth analysis and consultation with our business partners, a
decision has been taken to discontinue all ALS Ad Splits with effect from the 1st April 2013.
Using the same analysis as a sounding board, the Ad Splits on 5FM, Metro FM and RSG will
be retained under the existing terms and conditions as set out in the rate card. We are very
proud of what the ALS Ad Splits have enabled us to achieve.
The electronic version of the rate card is attached, and the printed version will be delivered
by your account executive soon. If you have any questions regarding this increase, or any
matter you wish to raise, please feel free to give us a call. We appreciate the opportunity to
serve you.
Regards
Eugene Zwane
General Manager
MG5 Positioning Statement
MG5
The MG5 offering is a collaboration of three of South Africa’s most successful commercial stations: METRO FM,
GOOD HOPE FM and 5FM. This combination is able to harness the power of these stations as a collective, and offer
access to a tightly defined target audience that is able to leverage on the individuality of each station and create a
powerful vehicle to reach a lucrative target sector that this combo intimately understands.
The MG5 group of stations have built up a trust and established relationships with the youthful, chic, hip and
upwardly mobile 16-34 target market. These consumers are the trendsetters – they are the pulse, bringing the
cutting edge of trends, music, fashion and attitude to the audiences and placing all three stations very much at
the top of their game.
The MG5 stations have many years of experience with the youth market and appreciate their desire and aspirations
especially in the modern context. This is a generation dealing with a planet in crisis, HIV/AIDS and more explosively,
the financial meltdown. However, they still demand the right to have a good time and look good while doing it. But
what advertisers need to recognise is that this generation is a lot more marketing-savvy and has a healthy dose
of cynicism going on. Bearing in mind, MG5 can guide you, the advertiser, on how best to speak to 16-34 year old
consumers and still get more bang for your buck. From generic 30 second sound bites, to on-air promotions with
bespoke concepts, to outside broadcasts, to new media opportunities nationwide - we simply have the youth by
the ears.
MG5 National Coverage
METRO FM
5FM
GOOD HOPE FM
1
METRO FM
METRO FM is the largest national urban commercial station in South Africa with listeners in excess of 6 million. The
station embodies and reflects the style and attitude of its listeners, who are ambitious, high flyers with the confidence
that comes from being comfortable in a multiracial multicultural South Africa. Though primarily a music station METRO
FM also delivers credible and unbiased news reporting that keeps its listeners’ involved and informed. As a brand, METRO
FM is influential in driving the habits of its listeners as an extension of the listener’s lifestyle. METRO FM is well positioned
as a primary vehicle to reach the emerging, influential and aspirant Black market.
METRO FM is a mentor and guide for youthful urban adults that embrace a pragmatic and successful life and is influential
in their constantly changing environment. As the iconic leader in its market, broadcasting in English, METRO FM is
ideally positioned to deliver both a global and national perspective that instills confidence and inspires its audiences. Its
national footprint and progressive audience profile offer advertisers a cost effective medium to reach a quality audience.
AD-SPLITS RATES
RATES
07:10
5,550
3,420
3,420
10:10
14:10
3,570
2,970
2,070
1,770
1,500
1,740
17:10
6,450
4,110
3,210
20:10
22:10
2,880
690
1,170
510
930
660
540
990
5,490
7,680
6,150
3,600
1,800
1,200
07:10
10:10
14:10
17:10
20:10
22:10
4,320
5,430
3,930
2,790
1,350
900
1,530
3,600
1,590
1,110
720
480
1,620
2,400
1,320
1,110
600
390
540
630
2,820
3,870
4,260
3,420
1,440
780
07:10
10:10
14:10
17:10
20:10
22:10
2,010
3,240
3,330
2,850
900
450
720
2,040
1,440
1,110
360
360
270
660
1,200
1,380
1,080
420
570
2,070
11,460
12,150
11,460
6,600
6,450
8,880
9,240
10,410
10,110
4,800
1,500
Saturday
KZN
00:00-05:00
05:00-06:00
06:00-07:00
07:00-08:00
08:00-09:00
09:00-12:00
12:00-15:00
15:00-16:00
16:00-17:00
17:00-18:00
18:00-19:30
19:30-21:00
21:00-24:00
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-22:00
22:00-24:00
Sunday
WESTERN CAPE
EASTERN CAPE
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
Monday - Friday
2
TIMES
GAUTENG
MPUMALANGA
LIMPOPO
FREE STATE
NORTH WEST
TIMES
GOOD HOPE FM
GOOD HOPE FM is Cape Town’s leading music focused, interactive, lifestyle radio station, whose Contemporary Hit Radio
format provides a music mix of R&B, Pop, Soft Rock, Hip Hop, Dance and the best South African Music. As an ideal
medium to reach the twenty something Capetonian audience, GOOD HOPE FM is well positioned to meet the lifestyle
needs of this audience through showcasing events and public concerns.
GOOD HOPE FM encapsulates the fun, energy and funkiness of urban Cape Town. It entertains and actively engages
youthful Capetonians through music, relevant lifestyle news and events. GOOD HOPE FM’s caring and energetic spirit,
combined with its local heritage that is deeply rooted in Cape Town, surrounding towns and villages, and the Overberg,
which enables the station to wrap its content with an emotional blanket that connects with its local audiences.
Its youthful vibrant energy and entrepreneurial spirit allows it to deliver a platform that celebrates individual and societal
empowerment and wellbeing. It is a true Cape Town station that offers advertisers powerful regional access to existing
buying power and an upwardly mobile Cape Town target audience.
Monday - Friday
RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-19:00
19:00-22:00
22:00-24:00
240
270
2,220
2,220
2,070
1,560
720
270
RATES
30” RATES
TIMES
30” RATES
00:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-22:00
22:00-24:00
210
750
2,040
870
300
270
240
00:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-22:00
22:00-24:00
240
390
960
600
360
210
240
Sunday
Saturday
RATES
TIMES
3
5FM
Hailed as the entertainment power-house for South African youth, 5FM delivers the most popular contemporary music
and entertainment to its listeners. With their finger on the pulse of global music and content trends, 5FM gives its
audience the opportunity to be part of the energy and dynamism of the fast changing youthful global community.
Underpinned by its diverse and vibrant on-air talent, 5FM caters to the varied tastes of the audience that it serves. 5FM’s
youthful mindset, combined with its innovative attitude allows the station to deliver an environment where the youth
meet and amplify their experiences.
As a contemporary radio station, 5FM plays a mix of hit music across all genres including Pop, R&B, Hip Hop, Kwaito,
House and Rock. The cheeky but stylish brand personality is augmented by a line-up of on-air talent plays like no other
in South Africa and is the primary source of global music trends for a nation of cool and trendy young adults.
AD-SPLITS RATES
RATES
540
810
9,510
3,570
4,050
7,080
7,740
2,760
630
10:10
14:10
1,530
1,620
1,050
1,230
1,050
1,230
20:10
22:10
1,380
300
1,020
270
1,020
270
Saturday
KZN
30” RATES
01:00-04:00
04:00-07:00
07:00-10:00
10:00-14:00
14:00-17:00
17:00-18:00
18:00-22:00
22:00-01:00
510
750
2,520
4,440
1,890
1,320
1,560
480
07:10
10:10
14:10
17:10
20:10
22:10
1,170
2,070
840
480
750
240
900
1,260
630
420
420
210
900
1,260
630
420
420
210
Sunday
WESTERN CAPE
EASTERN CAPE
TIMES
01:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-17:00
17:00-19:00
19:00-22:00
22:00-01:00
01:00-04:00
04:00-07:00
07:00-10:00
10:00-14:00
14:00-17:00
17:00-19:00
19:00-22:00
22:00-01:00
480
690
1,680
2,970
1,440
930
960
570
07:10
10:10
14:10
17:10
20:10
22:10
840
1,290
630
360
330
330
510
930
510
300
240
270
510
930
510
300
240
270
Monday - Friday
4
TIMES
GAUTENG
MPUMALANGA
LIMPOPO
FREE STATE
NORTH WEST
ALS Positioning Statement
ALS Radio is for all South Africans (young and old) from all walks of life (urban and rural) who speak and understand a
South African indigenous language. ALS is governed by the mandate to educate, inform, entertain, support, develop
culture and as far as possible ensure the fair and equal treatment of all languages.
ALS listeners are a diverse group with wide and varied ancestries dating back many centuries and some with their roots
in East and West Africa. Evidence of this diversity is reflected in the vastly differing languages. Even though there are
many cultural differences that exist between the various groups, there is evidence pointing to a common origin of these
cultures as reflected in the customary rituals and practices that have been preserved through the years.
These rituals and practices provide a solid foundation in order to understand the modern psyche of the various cultural
groups and what motivates their consumption behaviour.
ALS Radio enriches the lives of its audiences by inspiring a strong sense of belonging. Knowledge and capacity building
are the key drivers and the stations are seen as dependable and trusted friends. Listeners get a strong connection to their
roots within the context of a modern environment. Programming revolves around personal empowerment, lifestyle
enhancement, moral regeneration, financial independence, rural development, societal upliftment, nation building and
cultural revival.
While younger listeners are an integral part of the current era of modern consumerism, the older listeners are still
struggling to understand why the past was the way it was, seeking to build a common South Africa.
ALS Listener Insights
• They are looking to self-actualise and improve their lives
• Want to uncover and unleash their own potential
• Caught between their dreams and reality
ALS
• Ambitious
• Aspiring for a brighter future
ALS National Coverage
Ukhozi FM
Ikwekwezi FM
Phalaphala FM
Lesedi FM
Motsweding FM
Munghana Lonene FM
Ligwalagwala FM
Umhlobo Wenene FM
Thobela FM
Tru FM
X-K fM
5
Ukhozi FM
Ukhozi FM is a leading ALS station with audiences in excess of 6 million over the last decade. Broadcasting in Isizulu,
the station is one of the biggest in Africa and keeps its audiences connected to their cultural identity in a modern world
context. Playing a mix of Maskandi, Mbaqanga, Kwaito, Gospel, Pop and R&B music, it appeals to its audiences varied
taste in African music.
Focused on edutainment and infotainment as a guiding philosophy as it provides an interactive environment for its
listeners, giving them access to news, current affairs, talk shows, music, sport, education, weather and traffic. Ukhozi
FM’s priority is to provide a source of upliftment, power, comfort, escapism, connectedness and culture to its listeners.
Ukhozi FM has a vast following of Isizulu-speaking and understanding audiences in South Africa, in particular the youth
while reinforcing a sense of pride and culture. Broadcasting from Durban, Ukhozi FM provides constant learning and
advice on adapting to the modern lifestyle essential for listeners personal development.
Monday - Friday
RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-19:00
19:00-21:00
21:00-24:00
480
3,810
7,590
5,550
4,470
6,990
4,410
4,980
630
6
RATES
30” RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-13:00
13:00-15:00
15:00-18:00
18:00-22:00
22:00-24:00
480
2,220
5,190
5,280
3,390
3,300
1,860
1,080
00:00-04:00
04:00-06:00
06:00-08:00
08:00-11:00
11:00-14:00
14:00-18:00
18:00-21:00
21:00-24:00
480
1,110
3,420
3,600
2,310
3,150
1,620
420
Sunday
Saturday
RATES
TIMES
Umhlobo Wenene FM
Broadcasting from Port Elizabeth, Umhlobo Wenene FM is the most dominant medium in the region and it outperforms
all other media. It is the only African language station to broadcast in nine provinces and cover all of SA’s major
metropoles. Aimed at people who understand and speak IsiXhosa, Umhlobo Wenene is a beacon to those who seek to
preserve and protect their language, customs and traditions.
The station seeks to serve its listeners with honour, integrity, modern education, inspiring information geared towards
engendering a culture of personal growth and development whilst continuously providing global entertainment. With its
mix of Kwaito, R&B, Choral gospel, Hip hop, Jazz and House music, Umhlobo Wenene enjoys a massive loyal listenership.
Monday - Friday
RATES
TIMES
30” RATES
01:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-22:00
22:00-01:00
300
2,070
5,130
3,180
3,330
4,110
3,090
480
30” RATES
01:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-01:00
480
1,290
3,120
3,240
2,820
1,920
1,080
720
RATES
Sunday
Saturday
RATES
TIMES
TIMES
30” RATES
01:00-05:00
05:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-01:00
330
2,610
2,250
1,860
2,220
750
300
7
Lesedi FM
Lesedi FM broadcasts from Bloemfontein to the Sesotho-speaking and understanding communities. It is the biggest
Sesotho radio station in South Africa.
As a needs-driven participatory radio station, Lesedi FM provides regular programming that touches on issues that have
a direct bearing on the development of listeners.
Lesedi FM’s listeners are well informed. They are kept abreast of issues affecting their lives on a local, national and global
level.
The radio station strives to reconcile traditional values with the freedom to revel in the modern world. Lesedi FM is
committed to providing psycho-social enrichment for its audiences.
With massive spillover into Lesotho, Lesedi FM programming supports the growth & empowerment of the listeners while
ensuring that traditional values remain relevant in a contemporary environment.
Monday - Friday
RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
330
2,280
6,630
3,540
3,090
3,690
1,920
690
8
RATES
30” RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-22:00
22:00-24:00
480
1,380
3,210
2,790
1,560
1,530
1,170
390
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
360
1,260
3,120
3,990
1,410
1,470
720
360
Sunday
Saturday
RATES
TIMES
Motsweding FM
Motsweding FM broadcasts from Mmabatho in Setswana. It is the largest Setswana radio station in South Africa, with
listeners that look up to the radio station as a source of education and entertainment. Motsweding FM has massive
spillover listenership in Botswana.
Motsweding FM aims to be the contemporary voice of Setswana-speaking and understanding South Africans by
acknowledging and being proud of its cultural heritage, without being ahead of itself.
Motsweding FM acts local yet thinks global. The radio station’s core philosophy is personal empowerment. The station
supports knowledge capacity, thus creating positive values with a focus on the future. Motsweding FM embodies the
ambitions of being worldly and cosmopolitan.
Monday - Friday
RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
270
1,200
3,690
3,570
2,880
2,970
1,770
900
RATES
30” RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-22:00
22:00-24:00
570
480
2,040
1,740
1,440
1,470
1,260
510
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
510
510
1,500
1,650
1,380
1,200
870
210
Sunday
Saturday
RATES
TIMES
9
Munghana Lonene FM
Munghana Lonene FM broadcasts in Xitsonga and forms an integral part of a successful, caring nation with a proudly
South African rhythm. The station’s broadcast reach stretches from Limpopo to Gauteng, Mpumalanga and the North
West.
Boasting a vibrant mix of education, information and entertainment, the station has found appeal with a large crosssection of the population who are active participants in the shows, adding their opinion and seeking advice. Musically
the station offers a mix of Soul, R&B, Kwaito, Gospel, Hip Hop, Rap and Pop.
As a station, Munghana Lonene FM understands the responsibility that it has towards its listeners, and is committed to
providing diverse and credible programming content characterised by reliability, relevance and excellence.
Monday - Friday
RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
180
450
1,260
840
720
1,050
960
180
10
RATES
30” RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
210
510
990
780
780
1,080
660
180
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
210
390
780
720
660
720
330
150
Sunday
Saturday
RATES
TIMES
Thobela FM
Thobela FM is the contemporary voice of Northern Sotho-speaking and understanding South African’s, acknowledging,
proud and respectful of their cultural heritage, without being tied to it.
The station crafts its programming to promoting the growth of its listeners, their modernisation of culture and enhancing
individual economic development. Thobela FM listeners have aspirations about success, political opinions and are aware
of their surroundings. The station offers them a platform to be heard, valued, and to feel like a part of a generous, caring
family.
Monday - Friday
RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
240
1,410
3,780
2,160
1,770
2,430
1,920
750
RATES
30” RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
270
930
1,800
1,680
990
1,140
840
360
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
300
720
1,860
1,620
1,050
1,170
900
450
Sunday
Saturday
RATES
TIMES
11
Phalaphala FM
Broadcasting out of Polokwane, Phalaphala FM talks to the young, aspirant and upwardly-mobile black people living
in the Northern Province. Aimed at the Tshivenda-speaking population, Phalaphala FM is recognised mostly as a music
station with a small degree of talk.
With a play-list comprising of Kwaito, House, Mbaqanga, R&B, Gospel and Choral, the majority of music is played in
a proudly South African spirit with a fair amount of Hip-Hop for taste. Born from the integration of Radio Venda and
Radio Thohoyandou, Phalaphala FM broadcasts 24-hours a day, seven days a week to its 900 000-strong audience across
Limpopo, parts of Gauteng, North West and Mpumalanga Provinces.
Phalaphala FM appeals to those who are aspirant, positive about the future, graduates and young professionals,
Phalaphala FM provides intelligent, humorous and a witty listening experience.
Monday - Friday
RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
180
480
1,020
540
630
780
600
270
12
RATES
30” RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
180
360
690
450
450
630
330
210
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
180
270
540
390
420
540
300
180
Sunday
Saturday
RATES
TIMES
Ikwekwezi FM
Ikwekwezi FM takes pride of place as the only station in the country that caters to the isiNdebele community of
South Africa. The radio station has been positioned to improve the lives of its listeners by keeping them in touch
with current issues, while catering for the needs and tastes of the Ndebele people. Following a music and talk
based format whilst understanding that its target market wants to be informed in an entertaining way.
As a trustworthy, progressive, outgoing, and engaging station, Ikwekwezi FM offers its listeners a range of music,
from Old School to R&B and Pop. It provides the Ndebele community with a station that they can immediately
identify with and gain information and entertainment through a medium that respects their culture and pride.
Monday - Friday
RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
240
450
1,200
720
660
1,020
840
330
RATES
30” RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
210
360
810
630
420
450
360
240
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
210
330
690
570
540
390
240
270
Sunday
Saturday
RATES
TIMES
13
Ligwalagwala FM
Ligwalagwala FM prides itself on being an upbeat radio station that speaks to young, motivated, upwardly mobile
black IsiSwati-speaking people. Playing a mix of Kwaito, Ballads, House, R&B and Gospel, Ligwalagwala FM appeals to its
listeners who are as progressive and brand-conscious as they have true urban identities.
The aim of the radio station is to act as a friend, teacher, entertainer and nation builder for its listeners, broadcasting
content that enriches the daily lives of its audience.
As a medium, Ligwalagwala FM supports the culture and identity of the IsiSwati people and sees itself as a platform to
disseminate reliable information in a way that is respectful, honest and fair.
The station offers a highly interactive environment with its listeners, providing perfect mixture of news, music, current
affairs, talk shows, education, sport, weather and traffic.
Monday - Friday
RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
210
690
1,650
1,260
750
1,290
720
450
14
RATES
30” RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
270
270
930
690
570
630
420
240
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
240
330
900
600
450
570
390
240
Sunday
Saturday
RATES
TIMES
Tru FM
Tru FM is the platform of expression for young people without being judged.
Speaking to South Africa’s youth and leaders of the future, TruFm is focused on providing its modernised, ambitious,
confident and fun-loving Eastern Cape listener with the tools for self development and improved quality of life. Tru Fm
provides vibrant listening through its mix of information and entertainment. Broadcasting in English (60%) and IsiXhosa
(40%), offering programming that speaks to the youth in their mother tongue and provides a meeting point for different
cultures in the region.
The station exists to inspire young minds through interactive, positive and socially conscious programming that prepares
them today for what they could achieve tomorrow.
Monday - Friday
RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
180
330
1,020
600
630
690
570
270
RATES
30” RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
180
330
480
600
750
420
360
150
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
240
390
510
570
600
480
780
330
Sunday
Saturday
RATES
TIMES
15
X-K FM
X-K Fm targets the San people of Platfontein in the Northern Cape to preserve the !Xu and Khwe cultures, uplifting,
developing and informing the communities.
This community consists of the !Xu who make up 64% of listeners and the Khwe who falls into LSM 1-6. Just under a third
of listeners are aged 16-24, 30% are over 50, 34% are 25-34 and 15% are aged 35-49.
Broadcasting in !Xun, Khwe while Afrikaans serves as the stations bridging language.
The format consists of talk and music, with a strong focus on the San culture.
Music played is predominately traditional San music, as well as South African music and a small amount of international
music. Talk revolves around cultural matters and community life.
Monday - Friday
RATES
TIMES
30” RATES
00:00-05:00
05:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-19:00
19:00-21:00
21:00-24:00
180
180
180
180
180
180
180
180
16
RATES
30” RATES
TIMES
30” RATES
00:00-05:00
05:00-09:00
09:00-12:00
12:00-15:00
15:00-19:00
19:00-21:00
21:00-24:00
180
180
180
180
180
180
180
00:00-05:00
05:00-09:00
09:00-12:00
12:00-15:00
15:00-19:00
19:00-21:00
21:00-24:00
180
180
180
180
180
180
180
Sunday
Saturday
RATES
TIMES
Mpumalanga Combo is a grouping of two radio stations in the Mpumalanga Province, namely: Ikwekwezi FM and
Ligwalagwala FM. Broadcasting out of Nelspruit and Pretoria, the two stations cover the entire province, giving clients
access to audiences in excess of 1.4 million at cost effective rates.
Almost 90% of listeners are in the sought-after LSM 4-8 segment.
Broadcast language of the two stations is as follows:
• Ikwekwezi FM – isiNdebele
• Ligwalagwala FM – isiSwati
Monday - Friday
RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
420
1,050
2,580
1,800
1,290
2,100
1,410
720
RATES
30” RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
450
570
1,590
1,200
900
960
720
450
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
420
600
1,440
1,080
930
870
570
480
Sunday
Saturday
RATES
TIMES
17
Limpopo Combo is a grouping of three SABC radio stations that are based in the Limpopo Province, namely:
Thobela FM, Munghana Lonene FM and Phalaphala FM. Broadcasting out of Polokwane, the three radio stations’
footprint cover the entire province, giving clients access to audiences in excess of 4 million at cost effective rates
with almost 70% of listeners belonging in LSM 5-8.
Broadcast language of the three stations is as follows:
• Thobela FM – Sepedi
• Munghana Lonene FM – Xitsonga
• Phalaphala FM – Tshivenda
Monday - Friday
RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
540
2,130
5,460
3,210
2,820
3,840
3,150
1,080
18
RATES
30” RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
600
1,620
3,150
2,640
2,010
2,580
1,650
690
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
630
1,260
2,880
2,460
1,920
2,190
1,380
720
Sunday
Saturday
RATES
TIMES
Fortune 4 Positioning Statement
Fortune 4, as the name suggests, targets affluent and discerning radio audiences across South Africa. Offering news and
information, lifestyle, drama, sport and an entertainment platform, it has a legacy of resonance within the South African
business community. Speaking to a mature and responsible audience that has a positive perspective on life.
Fortune 4 listenership stable boasts people in leadership positions, visionaries, entrepreneurs, professionals, managers
and executives of distinction that contribute immensely to the country, economy and are generally high net worth
individuals.
Fortune 4 seizes opportunities presented by the emergence of a common identity within the broader South African
business community. We drive South Africa’s development and transformational agenda to create a culture of
entrepreneurship.
Offering credible and balanced news and information and is committed to equality debate on a wide range of issues and
subjects by means of interviews and talk shows. Fortune 4 champions the image of a modern South African business
person.
The four stations are unique in their heritage and are part of a broader South African identity whose ambition is to inspire
the spirit of South Africans and their experiences with inclusive radio that captivates listeners with its deeply inquiring
and culturally stimulating nature.
Consistent with the SABC’s vision of broadcasting for total citizen empowerment, the role of Fortune 4 is:
• To lead the national conversation.
• To engage in debate and discussion.
• To be a progressive and positive influence.
• To be responsive to listener’s expectations.
• To affirm and empower listeners.
• To effect positive change and transformation in South Africa.
Fortune 4 National Coverage
RSG
SAFM
Lotus FM
Radio 2000
19
RSG
RSG is a dynamic full spectrum radio station which offers diverse programming that is in touch, relevant and rooted in
people’s needs – a total Afrikaans station. It is the all in one preferred radio station with something for everyone who
speaks or understands Afrikaans, regardless of race. A wide range of music genres is offered, from Afrikaans, classical,
popular, gospel, jazz and country music that appeals to forward-thinking people who have a sense of belonging in the
new South Africa. RSG has a loyal listener base throughout the country attracting a diverse range of many South Africans.
Listeners trust in RSG to deliver content that is fair, credible and in turn receive support and comfort from a station that
upholds their cultural and social identity. Although RSG is proud of its cultural identity, it is by no means staid.
RATES
Sunday
Saturday
Monday - Friday
TIMES
20
AD-SPLITS RATES
30” RATES
TIMES GAUTENG
00:00-04:00
04:00-06:00
06:00-09:00
2,760
8,040
09:00-12:00
12:00-15:00
15:00-18:00
3,900
4,440
5,550
18:00-19:00
19:00-21:00
3,570
1,260
21:00-24:00
390
00:00-05:00
05:00-06:00
06:00-07:00
07:00-10:00
1,110
3,120
3,210
10:00-13:00
13:00-18:00
3,090
2,040
18:00-21:00
570
21:00-24:00
270
00:00-05:00
05:00-07:00
07:00-10:00
570
2,370
10:00-13:00
13:00-18:00
1,320
930
18:00-21:00
300
21:00-24:00
240
No Spots sold
MPUMALANGA
LIMPOPO
FREE STATE
EASTERN CAPE WESTERN
NORTH WEST
KZN
CAPE
NORTHERN CAPE
07:15
08:10
1,920
1,920
600
600
1,050
1,050
1,380
1,380
3,360
3,360
15:10
16:10
*18:10
*19:10
*20:10
*22:10
1,110
1,110
930
360
360
120
390
390
270
150
150
60
630
630
480
210
210
90
780
780
540
270
270
120
2 070
2 070
1 650
720
720
120
7:10
8:10
930
930
330
330
480
480
630
630
1,740
1,740
15:10
16:10
18:10
19:10
20:10
22:10
600
600
180
180
180
150
210
210
150
150
150
120
330
330
150
150
150
120
390
390
120
120
120
120
1 050
1 050
480
480
480
270
07:10
08:10
630
630
330
330
390
390
510
510
1,230
1,230
15:10
16:10
18:10
19:10
20:10
22:10
240
240
150
150
150
90
180
180
150
150
150
90
150
150
150
150
150
90
180
180
150
150
150
90
480
480
300
300
300
240
*Not available on Wednesdays
SAFM
SAFM is a platform of expression where South Africans challenge and redefine the status quo. The station is decisive
and serves influential South Africans by honouring the freedom to question and reveal our social reality. SAFM inspires
those who want to be ahead – it delivers progressive news and information, whilst remaining in touch with the listener’s
lifestyle and entertainment needs.
It is a thought leader and a guide for ambitious people with a mission to challenge and transform a national landscape.
Like our listeners, SAFM is assertive, professional, continually striving for excellence, focused, responsible and enriches
the lives of South Africans.
Monday - Friday
RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-16:00
16:00-19:00
19:00-21:00
21:00-24:00
210
300
3,870
1,470
1,290
2,220
300
240
RATES
TIMES
30” RATES
00:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-19:00
19:00-21:00
21:00-24:00
270
1,110
630
480
450
240
180
00:00-06:00
06:00-09:00
09:00-12:00
12:00-16:00
16:00-19:00
19:00-21:00
21:00-24:00
210
690
510
480
390
300
210
Fortune 4
30” RATES
Sunday
Saturday
RATES
TIMES
21
87 .7 –106 .8
Lotus FM
Lotus FM, broadcasting in English, fulfills the cultural, information and entertainment needs of the affluent South African
Indian population across three religious denominations (i.e. Hinduism, Islam and Christianity) in six languages.
Lotus FM’s programming policy is underpinned by core editorial values that reflect the proudly South African Indian
identity, while affirming the audiences rich Indian culture and heritage. The station’s discerning audience has an
increased appetite for quality talk, latest news and the best in Eastern and Western music, while still maintaining a strong
affinity towards their religion and culture.
Monday - Friday
RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
180
870
1,830
1,620
1,110
1,200
570
180
22
RATES
30” RATES
TIMES
30” RATES
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
210
540
1,230
990
570
510
240
180
00:00-04:00
04:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
210
660
720
690
570
600
210
210
Sunday
Saturday
RATES
TIMES
Radio 2000
Radio 2000 is a cosmopolitan national radio station that broadcasts in English, 24 hours a day and is seen as the haven for
live sport of all kinds but with special emphasis on rugby, cricket and soccer.
Programming varies ranging from Arts, Sports News, Culture, Travel, and Business to Personal Finance. The station also
engages in national debates from a mature informed perspective. In terms of demographic, Radio 2000 attracts captains
of Industry, opinion leaders and successful entrepreneurs.
Monday - Friday
RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
390
330
1,020
930
1,050
1,200
930
510
RATES
30” RATES
TIMES
30” RATES
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
300
690
780
870
780
930
570
330
00:00-03:00
03:00-06:00
06:00-09:00
09:00-12:00
12:00-15:00
15:00-18:00
18:00-21:00
21:00-24:00
360
390
840
780
900
930
570
360
Sunday
Saturday
RATES
TIMES
23
Packages
Package (Choose one
of the features below)
Station
Time Slot
30" Rate
Insertions
per Week
Value
Savings
Investment
MG5
News
Sport
Traffic
Weather
Economics
Good Hope
Metro FM
5 FM
06:00-09:00
AND
15:00-18:00
R3 810
R22 560
R17 250
10
10
10
R34 290
R203 040
R155 250
R13 716
R81 216
R62 100
R20 574
R121 824
R93 150
10
10
10
10
R122 310
R54 810
R27 270
R19 980
R48 924
R21 924
R10 908
R7 992
R73 386
R32 886
R16 362
R11 988
Fortune 4
News
Sport
Traffic
Weather
Economics
RSG
SAFM
Lotus FM*
Radio 2000*
* No Economics
06:00-09:00
AND
15:00-18:00
R13 590
R6 090
R3 030
R2 220
ALS (African Language Services)
News
Sport
Traffic
Weather
Economics
Ikwekwezi FM
Ligwalagwala FM
TruFM
06:00-09:00
AND
15:00-18:00
R2 220
R2 940
R1 710
10
10
10
R19 980
R26 460
R15 390
R7 992
R10 584
R6 156
R11 988
R15 876
R9 234
News
Sport
Traffic
Economics
Lesedi FM
Motsweding FM
Munghana Lonene FM
06:00-09:00
AND
15:00-18:00
R10 320
R6 660
R2 310
10
10
10
R92 880
R59 940
R20 790
R37 152
R23 976
R8 316
R55 728
R35 964
R12 474
News
Sport
Traffic
Ukhozi FM
Thobela FM
Phalaphala FM
Umhlobo Wenene FM
06:00-09:00
AND
15:00-18:00
R14 580
R6 210
R1 800
R9 240
10
10
10
10
R131 220
R55 890
R16 200
R83 160
R52 488
R22 356
R6 480
R33 264
R78 732
R33 534
R9 720
R49 896
Weather
Ukhozi FM
Munghana Lonene FM
Motsweding FM
Umhlobo Wenene FM
Lesedi FM
R7 590
R1 260
R3 690
R5 130
R3 690
5
5
5
5
5
R68 310
R11 340
R33 210
R46 170
R33 210
R27 324
R4 536
R13 284
R18 468
R13 284
R40 986
R6 804
R19 926
R27 702
R19 926
R3 781
R780
5
5
R34 029
R7 020
R13 612
R2 808
R20 417
R4 212
Economics
Thobela FM
Phalaphala FM
06:00-09:00
15:00-18:00
06:00-09:00
15:00-18:00
Rates are applicable to a feature i.e. news or traffic or sport or economic or weather etc.
Each feature includes (OBB/CBB & 30 “generic)
Commercial content per station per broadcast and terms and conditions (on page 26)
24
Lunch Time
Station
13:00 Mon-Fri
30" Rate
5FM
Good Hope FM
METRO FM
Insertions
per Week
MG5
R 4 050
R 2 070
R 6 450
Value
5
5
5
Savings
Investment
R 36 450
R 18 630
R 58 050
R 14 580
R 7 452
R 23 220
R 21 870
R 11 178
R 34 830
R 39 960
R 11 610
R 9 990
R 9 450
R 15 984
R 4 644
R 3 996
R 3 780
R 23 976
R 6 966
R 5 994
R 5 670
Fortune 4
RSG
SAFM
Lotus
Radio 2000
R 4 440
R 1 290
R 1 110
R 1 050
5
5
5
5
ALS (African Language Services)
Thobela FM
Phalaphala FM
Munghana Lonene
R 1 770
R 630
R 720
5
5
5
R 15 930
R 5 670
R 6 480
R 6 372
R 2 268
R 2 592
R 9 558
R 3 402
R 3 888
R 660
R 750
5
5
R 5 940
R 6 750
R 2 376
R 2 700
R 3 564
R 4 050
Lesedi FM
Motsweding FM
R 3 090
R 2 880
5
5
R 27 810
R 25 920
R 11 124
R 10 368
R 16 686
R 15 552
Umhlobo Wenene FM
TruFM
Ukhozi FM
R 3 330
R 630
R 4 470
5
5
5
R 29 970
R 5 670
R 40 230
R 11 988
R 2 268
R 16 092
R 17 982
R 3 402
R 24 138
Ikwekwezi FM
Ligwalagwala FM
All Client Weekend
STATION
5FM
METRO FM
GOOD HOPE FM
Total
STATION
SAFM
RSG
Radio 2000
Lotus FM
Total
MG5
VALUE
R 70,980
R 132,675
R 24,225
R 227,880
FORTUNE 4
VALUE
R 18,060
R 53,175
R 27,765
R 22,410
R 121,410
INVESTMENT
R 46,137
R 86,239
R 15,746
R 148,122
INVESTMENT
R 11,739
R 34,564
R 18,047
R 14,567
R 78,917
ALS
VALUE
R 112,815
INVESTMENT
R 73,330
Umhlobo Wenene FM
R 74,355
R 48,331
Thobela FM
R 44,220
R 28,743
Lesedi FM
R 70,785
R 46,010
Motsweding FM
R 50,445
R 32,789
Ligwalagwala FM
R 21,540
R 14,001
Phalaphala FM
R 16,605
R 10,793
Munghana Lonene FM
R 25,320
R 16,458
Ikwekwezi FM
R 18,165
R 11,807
Tru FM
R 19,620
R 12,753
R 453,870
R 295,016
STATION
Ukhozi FM
Total
Commercial content per station per broadcast and terms and conditions (page 26)
25
Packages continued
All Client Weekend
OBJECTIVE
Offer the Advertisers opportunity to ‘own’ a weekend, thereby becoming the most prominent
advertiser of that weekend thus creating top of mind awareness for the brand/product/service.
CONCEPT
The campaign will begin @ 07:00 on Sat morning with an introductory live-read from the DJ; and
will conclude @ 20:00 on Sunday with a rounding-off live read.
(Excluding RSG and SAFM current affairs)
The 37 hours between the opening & closing live reads will feature ONE 30 second generic adverts
per hour.
Packages: Terms and Conditions
•
•
•
•
•
•
26
Bulk Volume Discount does not apply
Station Management reserves the right to alter the programme and DJ line up
The offer is subject to availability at the time of booking
All elements of the campaign are subject to station management approval.
All costs based on 30-second generic commercial rates – April 2013
All costs quoted are exclusive of VAT, and inclusive of Agency Commission.
RAP Studios Rates
GAUTENG, KWA-ZULU NATAL AND CAPE TOWN
Copy writing – per copy
Translation per copy per language
Studio time per hour (incl sound engineer)
Station Master Each
Dubbing non SABC stations
CD each
Sound Effects usage fee per spot
MOOD MUSIC PER TRACK
Up to 30”
Up to 40”
Up to 60”
VOICE RATES PER VOICE
R1,200.00
R600.00
R900.00
R100.00
R100.00
R100.00
R100.00
R1,300.00
R1,730.00
R2,880.00
Add 50% for each additional language,
cut down or ‘tag-line’ change.
FLIGHTING ON MORE
FLIGHTING ON ONE
THAN ONE STATION
STATION ONLY
R1,915.00
R1,375.00
R2,200.00
R1,517.50
R2,765.00
R1,800.00
R835.00
R350.00 per spot
Up to 2 months usage
Up to 6 months usage
Up to 12 months usage
Pilot/Cancellation/Re-record/Rejection
Admin Fee
BUSINESS DEVELOPMENT REGIONS
(Mmabatho; Port Elizabeth; East London; Polokwane; Bloemfontein and Mpumalanga)
Copy writing – per copy
R700.00
Translation per copy per language
R600.00
Studio time per hour (incl sound engineer)
R500.00
MOOD MUSIC PER TRACK
Up to 30”
R850.00
Up to 40”
R1,140.00
Up to 60”
R1,880.00
Add 50% for each additional language,
cut down or ‘tag-line’ change.
VOICE RATE PER VOICE
R1,375.00
**** All rates exclude VAT ****
Produce Radio Commercials, Translations, Compose Jingles, Experts in Vernacular Languages, Music
Recordings, Produce and Direct Voice-overs, Script Writing
Tel: (011) 714-4932 - Fax: (011) 714-3539
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General Terms and Conditions
1. All confirmations of orders are subject to the Broadcasting Act No. 4 of 1999 and the current Advertising Code and Regulations of SABC. Copies are
obtainable from any SABC Radio Airtime Sales office.
2. Commissions due on net time costs are included in the rates quoted.
3. Commissions are not payable on rebated time costs.
4. No additional levy is payable to the MIT.
5. These rates exclude Value Added Tax (VAT) (as amended by the Taxation Laws Amendment Act 5 of 2001. VAT shall be added and collected by
agencies on behalf of their clients and by SABC Radio Airtime Sales on behalf of their advertisers.
6. This rate card is issued for the information of advertising agencies and clients and does not constitute any offer by SABC Radio Airtime Sales.
7. In the event of SABC omitting for any reason whatsoever to broadcast a spot announcement, whether in part or in full, then any claim by THE
APPLICANT shall be limited to a rebate as prescribed by the current Advertising Code and Regulations. Any such rebate claim must be lodged by
THE APPLICANT within TWENTY days of date of the dispatch of the applicable invoice. Failure by THE APPLICANT to lodge the rebate claim within
the prescribed period will render any such claim null and void.
8. Commitment contract Contracts must be completed in writing and signed by both SABC and THE APPLICANT. No orders, amended order will
be executed without a signed acknowledgement by both parties that they are in agreement with rates and / or adjustments. This arrangement
applies to ALL contracts and agreements signed off with the SABC.
9 SABC will not accept responsibility for incorrect flightings of material if flighting codes are revised after finalisation of logs, or if flighting codes are
received after deadlines for submission of material. This will also apply to late additions and cancellations on finalised logs.
10. Programming on radio stations was correct at time of going to print. Radio Station programming, however, is subject to change without notice.
11. Each radio station’s programme manager reserves the right to alter any aspect of the programming at their own discretion.
12. All rates, terms and conditions are issued subject to change without notice.
13. Agency commission will be granted, where applicable, if payment terms are adhered to.
Cancellation Period
1. There is a 10 working day cancellation period prior to broadcast.
2. All cancellations must be sent to SABC Radio Sales – in writing.
3. Should this cancellation period not be met, a 100% cancellation fee will be levied.
Advertising Material Deadlines
1. The deadline for final material is 2 working days prior to broadcast date.
2. There will be no compensation to clients who submit material within (the meaning is “in Inside, contained by” this therefore implies that you have
met the deadline. Should it not rather be “after the 2 working day deadline has passed”) the 2 working day deadline, when advertisements are
subsequently not flighted.
3. In exceptional cases and by prior arrangement with the Internal Sales Manager, material may be submitted within (“after the deadline has expired”)
this deadline.
4. Material may be submitted in any one of the following formats: CD (wave or audio) or email (mp2) .
Costing
• All rates quoted are based on a standard 30” commercial
• The conversion table will apply for rates of a different duration
Conversion Table
Duration:
Multiply Rate
5”
0.75
10”
0.75
15”
0.75
20“
0.80
25”
0.80
30”
1.00
35”
1.15
40”
1.30
45”
1.50
50“
1.65
55”
1.80
60”
2.00
Recorded Advertising and Live Read Policy
Generic Ads
• 60” is the maximum permissible duration for all generic advertisements. Any commercial longer than sixty (60) seconds must be cleared by
the Programme Manager, or his duly appointed nominee, before booking
• Generic ads containing abusive or offensive language will not be accepted
• A minimum of 80% of the language in the generic ad must be the broadcast language of the station and other languages contained in the ad will
be accepted only if evident from the context and easily understood.
• Both English and Afrikaans ads are accepted on GOOD HOPE FM.
• Afrikaans, Khoi and San ads accepted on X-K FM.
• Both English and IsiXhosa ads are accepted on Tru FM.
• All ads containing other languages must be approved by the relevant programme manager.
Loading
•
•
•
•
Pref spot 50%
Commercial break 50%
Channel within a channel 25%
Position in break 25%
Live Reads
• SABC Radio Sales’ basic approach to live reads is that they must offer benefit to the listener, through interesting or important information that is
relevant to their lives, and through a holistic campaign that offers variety and, where possible entertainment.
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• Presenters are not to offer personal endorsement of products/ services and therefore all copy that may create the impression of personal
endorsement will not be accepted.
• Live reads are still bound by SABC Radio Sales’ general advertising acceptance guidelines.
• Live reads are permitted once per spot break.
• Scripts must contain something of interest to the listener, and be written for radio in a professional and conversational manner. Generally, each
sentence should contain only one “thought” or message.
• They must always be written in the third person (use of “I’, “we”, “us” etc. will not be permitted).
• In the case of “price and product” reads, a maximum of three products should be included to maximise the effectiveness of the read.
• Live reads will be accepted in the broadcast language of the station only.
• Live reads should be booked legitimately through the scheduling system, and normal cut-off times must be observed.
• Live read scripts will not be read on air without the signature of the Programme Manager or his duly appointed nominee.
• The Programme Manager reserves the right to adjust or amend copy to make for better on-air presentation, provided that specific client messages
are not omitted without prior approval from the client. If a substantial re-write is required, the live read may be referred back to the client or to a
professional copywriter, and the cost will be borne by the client.
• Live reads will not be accepted in current affairs shows.
• Live Reads attract a loading of 50% of the normal time channel rate.
Sponsorship of programmes and features
Sponsorship of features can either be for standard or created features.
Contact your SABC radio sales representative for costing of standard features and created features
Client created features
• All client created features must be no longer than 5 minutes in duration, due to the fact that client message may influence programming content.
• Created features will be charged at a premium.
• Bulk volume discounts do not apply on sponsorship of features and proprietary shows.
Paid for Interviews 06:00 –18:00
• Interviews are treated as created features and are costed as such. Stringent qualification criteria are used to determine the suitability of the interview
and to ensure that listeners receive adequate benefit from them. All interviews are subject to the approval of the programme manager or his duly
appointed nominee.
• METRO FM and GOOD HOPE FM, being music format stations; allow a limited amount of interviews on air.
• All SABC Radio Stations do not accept requests for paid interviews within current affairs shows in order to protect their editorial independence,
objectivity, credibility and integrity.
• On SAFM and RSG some interviews may be granted, where there’s a fit between client message and programme content, at the sole discretion of
the programme manager or his duly appointed nominee.
• All paid for interviews will get two presenter mentions prior to the interview happening
Costing Interviews
Contact your SABC radio sales representative for costing of interviews.
Disclaimer and indemnity
THE APPLICANT hereby indemnifies and holds SABC and its employees harmless against any claims for damages to property or personal injuries,
infringement of copyright, defamation, losses, consequential losses, legal costs or claims otherwise howsoever arising out of, in respect of or as a
result of the broadcasting of advertisements or any other broadcasts covered by this agreement, or of the use of THE APPLICANT’S facilities provided
by SABC. Should any such claim be made against SABC, it shall be entirely at SABC’s discretion as to whether it admits or denies any such claim, and
SABC reserves the right to defend any such claim brought against it and to proceed to the final end and determination thereof and to lodge any
appeal or appeals to any court of courts - to which it has the right to do so - and in addition shall have the right to compromise, abandon or settle
any claim made against it and to nominate legal representatives and to brief counsel in connection therewith. THE APPLICANT shall be liable for and
shall pay all costs, charges and expenses necessary and reasonably incurred by SABC in connection therewith, or otherwise in addition to all sums
of money whether for damages, costs, charges, expenses or otherwise which SABC may be ordered to pay to the said plaintiff in the said actions on
the advice of its legal representatives and counsel. THE APPLICANT shall further not be entitled to cede any of it rights in terms of this agreement to
any third parties.
Proof of Claims
A certificate signed by a manager or any director of SABC reflecting the amount owing by THE APPLICANT to SABC, in respect of the credit facilities
granted to THE APPLICANT relating to THE APPLICANT’S dealings with SABC, and of the fact that such amount is due, owing and unpaid shall be prima
facie (face value) proof of the effects therein stated for the purpose of any action (whether by way of provisional sentence or otherwise), proof of debt
on insolvency or for any purpose whatsoever where the amount of such claims is required to be established, and it shall rest with THE APPLICANT to
prove that such amount is not owing and/or due and unpaid.
Consent to jurisdiction
Notwithstanding the amount which may at any time be owing by THE APPLICANT to SABC, the parties do hereby consent, in terms of Section 45 of
the Magistrates Court Act (No 32 of 1944 as amended), to the Jurisdiction of the Magistrate’s Court for the determination
of any action or proceeding which may be brought by SABC against THE APPLICANT arising out of any transaction
between the parties. SABC shall be entitled, but not obliged, to bring any action or proceeding in the said court,
notwithstanding that the value of the claimable amount exceeds the jurisdiction of the Court.