JOIN US FOLLOW US Latest news for Australian Pharmacy 5TH JUNE 2012 WWW.PHARMACYNEWS.COM.AU Guild backs investigation into Chemist Warehouse ad NICK O’DONOGHUE The Pharmacy Guild of Australia has come out in support of a TGA investigation into Chemist Warehouse’s controversial “free generic Lipitor” advertisement. The ad ran in several mainstream newspapers over the weekend and has been criticised by pharmacy bodies, including the Guild and PSA. Welcoming the announcement that the TGA had started an investigation into possible breaches of advertising regulations, a Guild spokesperson told Pharmacy News, it was one of a number of agencies that could be looking into ads for discounting prescription medicines. “The Guild supports a TGA investigation, but the TGA is just one of several agencies that may be looking at this practice,” the spokesperson said. While the TGA has announced it has commenced an investigation into the advertisement, a spokesperson from the Department of Health and Ageing said it welcomed competition in the pharmacy sector. “The Government has worked hard to make medicines more affordable to consumers,” the spokesperson said. “That’s why we also welcome competition on both price and service in the community pharmacy sector.” The DoHA spokesperson added that the price of PBS medicines and the dispensing fees for those medicines could be discounted by pharmacies in a range of situations. Under the National Health Act 1953, pharmacies are allowed to compete on price for prescription medicines in the following situations: • If they are dispensing a private prescription. • When dispensing a PBS medicine to a general patient when the Commonwealth Price is below the general patient co-payment, and the value recorded against the PBS safety net does not exceed the amount paid by the patient. If a consumer has a PBS prescription dispensed at a discounted rate during the promotion, they are still able to have subsequent repeats dispensed at a later date under the PBS by any approved pharmacy, according to the legislation. TO COMMENT CLICK HERE> PFIZER DIRECT NOT DETRIMENTAL TO ACCESS: DOHA NICK O'DONOGHUE Pfizer’s direct-to-pharmacy distribution system is not hampering consumer access to PBS medicines, according to the Department of Health and Ageing. Speaking at a Senate Community Affairs Committee meeting last week, David Learmonth, DoHA deputy secretary, rejected suggestions that the exclusive supply arrangements had diminished the timely supply of medicines in Australia. Responding to questions from Senator Concetta Fierravanti-Wells, Mr Learmonth accepted there were problems with the Pfizer Direct system, but said they were not systematic. “It is fair to say that the Pfizer distribution system has not been perfect,” he said. “Overall, as the minister said, we are not seeing any evidence of systematic detriment to access. “The Consumers Health Forum is well in touch with grassroots consumers through their respective organisations and have not raised any concerns with us.” Mr Learmonth told the committee that the department investigated reports of flaws in the system, and said Kim Bessell, the DoHA’s chief pharmacist, had visited pharmacies to access complaints. “I personally, am reasonably regularly fed examples of issues that arise from NPSA (National Pharmaceutical Services Association). “We track all of them down to try to understand what is going on in the system. Indeed, I have had Mr Bessell, our chief pharmacist, darken the door of a number of pharmacies, or ring them on the phone actually to inquire and to follow through on some of these issues that arise.” Patrick Davies, NPSA president, told Pharmacy News the DoHA was “not asking the right questions or ignoring the hundreds of complaints from pharmacists who spend their days protecting customers from the supply issues caused by the exclusive supply of Pfizer medicines.” Pfizer was unable to provide a comment at the time of publication. TO COMMENT CLICK HERE> Look what’s new from EDITOR [email protected] ADVERTISING [email protected] JOBS [email protected] Latest news for Australian Pharmacy WWW.PHARMACYNEWS.COM.AU Conflicts of interest concerning KATE COWLING CHEMIST WAREHOUSE AD – LINK skills and view them as shopkeepers and not educators”. The authors also found consumers were not willing to pay for pharmacy-based weigh loss services. Mr Ferguson said their lack of formal nutrition training and the invasion of scam marketing products made some pharmacists unfit to give trustworthy advice. “How can you trust someone who invariably welcomes scam weight loss products with open arms?” he said. TO COMMENT CLICK HERE> Big discount pharmacies are banking on high volume and putting pressure on pharmacists working there who are concentrating on volume and ignoring proper counselling which possibly affects customers' health. I think Government should put a limit on, and enforce, the number of maximum scripts a pharmacist can dispense on average per day. It is important to determine how many scripts a pharmacist can dispense on an average day with proper counselling and after advising patients on primary health care. If that number for a pharmacist is 100, then any pharmacy dispensing 600 scripts per day should employ six full time pharmacists in that shop for the day. It will create job opportunities for the young pharmacists H Shun What a surprise. The Guild is not happy with something the discounters are doing. I am not happy either, but I know what will come of it all. Nothing!!!! At worst a bit of a frown or maybe a small fine for violating the spirit of the rules of the game or some crap like that. The amount of money the discounters will make by doing this will supersede any 'wrist-slapping' that they may receive. Optimus Prime If we are following the letter of the law, NHS supplies are not allowed to be discounted. That means pensioners will have to pay their fees. If it is to be processed as a private script then any repeats will have to be dispensed as privates and they will have to pay. Now general patients, again if dispensed as NHS, should be paying the NHS price and hence get safety net records. If they are dispensed as private then patients are not entitled to safety net provisions and technically should not be using NHS stationery at all. Let’s see if Medicare has any teeth and polices this properly. Jim T NE W Consumers are increasingly sceptical of pharmacists’ motives when it comes to the sale of weight loss products, a new study reveals. Tony Ferguson, pharmacy weight loss expert, told Pharmacy News, customers were right to be suspicious, saying a “catalogue mentality” is responsible for poor nutrition knowledge and unethical marketing. The research, published in the journal, Health Expectations, found only 36 per cent of consumers would consider asking pharmacists for advice about weight loss in the future, with concerns over potential conflicts of interest the primary reason. “Some consumers described how a pharmacist’s advice, which should be honest and professional, may be biased in order to profit from the sale of products,” authors said. Of the remaining consumers who would not turn to a pharmacist for advice, “many do not recognise the extent of pharmacists’ training and COMMENTS Introducing For dosage instructions, warnings, precautions, contraindications and side effects refer to the Product Information (PI). Full PI is available from the manufacturer Pfizer Consumer Healthcare Advil Children’s Chewable Tablets contain Ibuprofen 100mg per tablet. Advil Infant’s Suspension contains Ibuprofen in suspension 40mg/mL. Advil Children’s Suspension contains Ibuprofen in suspension 100mg/5mL. Reference: 1. Summary of data on file. Pelen F, et al., Annales de pediatrie 1998. 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