WHAT’S WITH THE
KILTS?
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10/14/10 2:04:54 PM
We aren’t just being different because we want to go against the grain. That usually causes splinters and they
hurt, especially if you’re wearing a kilt. Instead, the kilt is an outward expression of our core philosophy: dare to
think differently. It seems unconventional, but only by conventional thinking. We prefer to use
deconventionalTM thinking. What does that word even mean? Since no word in the dictionary really describes
our thinking, we see that as an opportunity to create one:
DECONVENTIONAL (dē•kən•ven•shə•nəl)
adjective
1) Creativity without consideration of/for convention.
2) Designing or living without preconceived notions.
3)Realizing a dream or idea.
4)Going beyond merely saying “we’re creative”
5) It’S 33% more “D” than the other leading brand!
ANTONYMS: venerable, typical, common, normal. see also: preconceived
SYNONYMS: inspirational, ingenious, creative. see also: post-conceived
At ZFX we start each day off completely open and unrestrained, literally from
the moment we get up and decide not to put on our pants. We are not bound
by the limits of the norm. We have no fear of what’s outside the box.
While others talk the talk, ZFX walks the walk, comfortably in our kilts.
This isn’t just some gimmick. It’s our company’s culture. We work together,
unfettered and fearless in our approach. We like to think the kilt has
something to do with this mindset.
Every project begins at ground zero. Each flight is a new and unique
opportunity unchained from the “but-that’s-how-its-always-been-done”
mentality. Creativity and ingenuity start with dreaming. And dreams
have no borders, no rules, no preconceived notions -- and no convention.
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The real question that should be asked:
WHAT’S WITH THE
PANTS?
10/14/10 2:05:00 PM