Advertising Club of Edmonton
2015 AD AUCTION
Runs from November 16 at 9:00am to
December 7 at 11:00pm.
AUCTION
ITEMS
TELEVISION
Lot #100
Commercial airtime package on CFRN TV (15- or 30-seconds)
Value: $4,000
Donor: CTV
Note: Must be used before August 31, 2016.
CTV Edmonton is Edmonton’s number one station for News and Entertainment.
We can deliver the audience you want with our number one newscasts and the
popular CFRN/CTV program line up.
Lot #101
Commercial airtime package on CTV2 (15- or 30-seconds)
Value: $3,000
Donor: CTV
Note: Provincial coverage. Must be used before August 31, 2016.
CTV2, the provincial educational broadcaster, features both formal educational
programming and popular CTV Two series.
Lot #102
Airtime package on Global TV Edmonton
Value: $5,000
Donor: Global TV Edmonton
Note: Cannot be used/redeemed for cash or applied to existing airtime bookings or
previously aired campaigns. Cannot be used or applied to commercial production. Air time
to be used prior to August 28, 2016.
Shaw Media is home to many of Canada’s most-loved television brands. Our
conventional television network, Global, reaches almost 100% of Canadians and is
complimented by 19 specialty networks including HGTV Canada, Food Network,
History Television and Showcase.
RADIO
Lot #103
$2,500 Airtime Package to be used on K97, Capital FM and CFCW
Value: $2,500
Donor: NewCap Broadcasting
Note: Expires August 28, 2016.
Newcap Radio is one of Canada’s leading radio broadcasters with 95 licences across
Canada. They reach millions of listeners each week through a variety of formats and
are a recognized industry leader in radio programming, sales and networking.
Lot #104
$3,500 Airtime on two of CISN/Fresh/CHED/Cool 880
Value: $3,500 (50:50 split between two of our four stations)
Donor: Corus Radio Edmonton
Note: This offer has no cash value and may not be applied to any outstanding invoices
on Corus. Air dates are subject to availability and must air best times available Monday
through Sunday on a 5:30 am to midnight rotation. The campaign must be booked
and aired by August 31, 2016.
Corus Entertainment is Canada’s largest radio operator in terms of revenue and
audience tuning and attributes its success to providing audiences with a diversity
of formats ranging from talk to country, to news, to oldies.
Lot #105
40x 30-second commercials on Hot 107
Value: $2,500
Donor: Harvard Broadcasting
Note: Script and production included. Commercials must run Monday to Sunday,
5am - 2am rotation. Book by August 31, 2016. Subject to availability.
HOT 107 is playing Edmonton’s Hottest Music. Home of Ryder in the morning from
6am - 10am. Edmonton’s 18-49 demographic is tuning in to HOT 107 for the hottest
music from their favourite artists, like Katy Perry, Justin Timberlake, Lady Gaga, Avicii,
Miley Cyrus, Drake, Macklemore and Pink. Amazing daily mix shows give listeners
a flavour of music they won’t hear on any other station! Edmonton is listening to
HOT 107—Edmonton’s Hottest Music!
Lot #106
50x 30-second commercials on Cruz FM
Value: $2,500
Donor: Harvard Broadcasting
Note: Script and production included. Commercials must run Monday to Sunday,
5am - 1am rotation. Book by August 31, 2016. Subject to availability.
Cruz FM is Edmonton’s radio station playing Rock, Classic Rock, Pop and New Wave Hits
from the 70’s, 80’s, 90’s and 2000’s including artists like Aerosmith, John Mellencamp,
Bryan Adams, Van Halen, Blondie, David Bowie, AC/DC, The Cars, Duran Duran,
Journey, ZZ Top, Fleetwood Mac, Kiss, Loverboy, Tom Petty, New Order, Queen, Red Hot
Chili Peppers, Rolling Stones, Bruce Springsteen, Supertramp and U2.
Lot #107
20x 30 second commercials on TSN Radio
Value: $1,000
Donor: Bell Media
Notes: Commercials must run Monday to Sunday, 5am - 1am rotation.
Redeem prior to October 31, 2016.
With passion and an unrelenting commitment to excellence, Bell Media creates
content and builds brands that entertain, inform, engage, and inspire audiences
through the platforms of their choice. Bell Media is Canada’s premier multimedia
company with leading assets in television, radio, out-of-home advertising, and digital
media.
Lot #108
30x 30 second spots on World FM
Value: $750
Donor: Rogers
Notes: Redeem prior to March 6, 2016.
Rogers Media is Canada’s premier combination of category-leading radio and
television broadcasting, sports entertainment, publishing, and digital media
properties. Its Radio group operates 55 radio stations across Canada.
OUT OF HOME
Lot #109
15 sec Standard Elevator Ad Network Edmonton (4 weeks)
Value: $3,940
Donor: Captivate
Note: 9 buildings. Expires within 1 year of Ad Auction close.
Captivate Network is the leading digital media company delivering customized,
actionable information to millions of on-the-go professionals throughout the workday.
Lot #110
1 spot on Digital LRT Matrix (4 weeks)
Value: $1,600
Donor: Pattison Outdoor Advertising
Note: Station of choice. Production and art costs are not included. No extensions are
permitted. Non-transferable for political or advocacy advertising. Advertising must run no
later than December 7, 2016.
PATTISON Outdoor Advertising is Canada’s largest out-of-home advertising company,
offering the most extensive portfolio of outdoor products and markets in the country.
Local in focus, but national in scope, we have 20 sales offices from coast to coast—
more than any other out-of-home company; enabling us to provide our advertisers
unparalleled geographic coverage and local market knowledge. Our broad spectrum
of out-of-home media ranges from Horizontal Posters to Transit Shelters; Superboards
to Transit Vehicle Advertising; Airport Advertising to Place Based Media in malls and
office buildings. We support this inventory with a high level of service, market research
and a “can-do” attitude towards developing intriguing and innovative out-of-home
advertising displays.
Lot #111
1 spot on 47x68 LRT Digital Station Poster (4 weeks)
Value: $1,400
Donor: Pattison Outdoor Advertising
Note: Production and art costs are not included. No extensions are permitted. Nontransferable for political or advocacy advertising. Advertising must run no later than
December 7, 2016.
Lot #112
10 second spot on LRT TV (4 weeks)
Value: $4,200
Donor: Pattison Outdoor Advertising
Note: Production and art costs are not included. No extensions are permitted. Nontransferable for political or advocacy advertising. Advertising must run no later than
December 7, 2016.
Lot #113
10 Unit – Outfront Mediacolumn Campaign in Edmonton
(runs for 4 weeks)
Value: $7,500
Donor: Outfront
Note: Artwork/message developed in consultation with Outfront. Outfront reserves the
right to alter message content. Non-transferable for political or advocacy advertising. Offer
expires November 30, 2016.
Outfront’s product portfolio includes coverage of markets across Canada. Every day
our locations reach over 70% of the Canadian population. We connect you with people
outdoors: shopping, commuting, working, or playing.
Lot #114
50x classic boards in NEWAD’s Edmonton RestoBar network (4 week
campaign + 150,000 online impressions)
Value: $15,000
Donor: NEWAD Media
Note: Campaign to be executed before June 27, 2016. Client is responsible for creative
design and production costs.
Newad online consists of over 100 sites trusted by the Young and Affluent as sources
of news and trends. We are currently 7.4 million unique visitors strong against
18-49 year olds, which garners over 125 million page views!
NEWAD reaches the Young and Affluent: A hard-to-reach segment of the population
that has a profound influence on consumer trends. Composed mainly of adults aged
between 18 and 34 years old; they lead an active lifestyle and have higher than
average discretionary income.
Our solutions include Indoor Advertising, Experiential Marketing, Online and Nightlife
Media. Online networks include TPLmag.com and 33mag.com.
Lot #115
2x Self Check-Out Kiosks in 5 Safeway locations (runs for 4 weeks)
Value: $2,400
Donor: Retail Media
Note: Production is not included.
With a large advertising footprint and placement directly in sight lines of the shopper,
Self Check-Out guarantees impressions whether the customer is using the system,
standing in line or walking by, Self Check-Out advertising will get you in touch with
your target.
Lot #116
30-seconds of airtime on 309+ HUTV “Medical Place of Wait”
networks across Alberta (4 weeks)
Value: $10,980
Donor: Health Unlimited Network
Note: The campaign must respect a healthy Lifestyle and is subject to approval
by Alberta Health Services. Production is not included.
HUTV and PHSN provide television programming to 309+ medical places of wait
throughout Alberta.
Lot #117
Elevator advertising for 8 weeks in 12 residential properties
(375,660 estimated impressions)
Value: $3,360
Donor: Visio Media
Note: Artwork must be approved by Visio Media. Expires May 31, 2016. Please no dental or
real estate advertisements.
Visio Media tenders digital elevator advertising space in commercial and residential
properties by installing Android based Tablets. Their software is carefully designed, tested
and developed specifically for elevator ad campaigns. With this software they are able
to control the tablets to upload advertisements, social media, local news and weather.
Their tablets are equipped with state of the art technology that provides exact
impressions and accurate demographics like age, gender and duration of stare.
As well as NFC (Near Field Communication) technology that allows the audience
to simply tap their smartphones on the elevator tablets to engage with the
advertisements.
Lot #118
4 weeks of advertising on one of Icewerx’s 10’x20’ Digital Billboard
Displays in Edmonton
Value: $2,000
Donor: Icewerx
Note: Subject to Availability. Ad will be cycled once every minute for six seconds.
Icewerx has a network of 10 Digital Billboard displays in Edmonton Alberta.
Sizes range from 10’x20’ to 14’x48’ Superboards.
Lot #119
15 second spots at 6 Cineplex Theatres in Edmonton (4 weeks)
Value: $3,100
Donor: Cineplex Media
Note: Expires December 21, 2016.
Cineplex Media reaches movie goers and consumers online, at movie theatres, in
shopping centres, print magazine, and at Tim Hortons.
Lot #120
1 Digital Screen (4 weeks)
Value: $3,000
Donor: Astral Out of Home
Note: Expires November 1, 2016.
Astral Out-of-Home, a division of Bell Media, is one of Canada’s leading out-of-home
advertising companies with over 9,500 advertising faces strategically located in the
markets of Québec, Ontario, and British Columbia. Driving innovation in the most
dynamic media in the country, Astral Out-of-Home is committed to being at the
forefront of the latest technology trends, offering advertisers the opportunity to
deliver powerful messages that engage and connect with consumers.
Lot #121
1 Digital 10x20 Board at various locations (8 weeks)
Value: $3,136
Donor: Canadian Digital Network
Note: Advertising can run any time from January 1, 2016 to June 30, 2016. CDN retains
the right to refuse any ads that are deemed offensive. Eight weeks of advertising on our
Edmonton network of out-of-home digital boards, along with creative production by
CDN’s Production Team, at the following locations: 2 weeks at 14505 Yellowhead Hwy
West Face; 2 weeks at 14505 Yellowhead Hwy East Face; 2weeks at 99 St & 34 Ave;
2 weeks at Yellowhead Hwy & 184 St NW.
CDN is leading the way in value and innovation in Western Canada’s out of home
advertising industry. We pride ourselves on offering efficient, impactful media. With
this in mind, we set out to create Western Canada’s largest outdoor digital advertising
network.
Lot #122
8 Digital Screens on Fitness Network (6 weeks)
Value: $7,000
Donor: Zoom Media
Note: Expires December 31, 2016.
ZOOM is leading the development and growth of Digital Place-based media and is the
world’s largest provider of ad-supported video entertainment and communications
networks in the Fitness industry. Zoom provides advertisers with media and marketing
solutions in leisure destinations that reach active, upscale consumers who are harder
to reach through traditional advertising.ZoomFitness features 750+ gyms and health
clubs in 25+ markets that reach over millions of active, health conscious viewers each
month.
NEWSPRINT
Lot #123
2x 1/4 page, black and white ads in the Alberta Edition
of the Globe and Mail
Value: $4,788
Donor: The Globe and Mail
Note: Ads will run in the Front News section (A Section). Expires August 31, 2016.
In print for 170 years, The Globe and Mail has consistently delivered Canada’s best
and deepest coverage of national, international and business news.
The paper is a daily must-read for Canadians who want to know about the essential
issues, facts and opinions that affect our world. With a cumulative six-day readership
total of 2,400,000, The Globe and Mail’s loyal readers are Canada’s thought leaders and
trend-setters who strongly identify with everything our brand stands for.
Lot #124
2x 1/4 page, black and white ads in the Alberta Edition
of the Globe and Mail
Value: $4,788
Donor: The Globe and Mail
Note: Ads will run in the Front News section (A Section). Expires August 31, 2016.
Lot #127
Full page, full colour ad in Metro Edmonton
Value: $5,780
Donor: Metro Edmonton
Note: Expires November 30, 2016.
Metro is the nation’s No. 1 free national daily newspaper brand and the first national daily
to publish in both official languages. In Canada, Metro editions are published in Halifax,
Montreal, Ottawa, Toronto, London, Winnipeg, Calgary, Edmonton and Vancouver.
Lot #128
2x 1/2 page, full colour ad in the Edmonton Sun
Value: $6,400
Donor: Edmonton Sun
Note: Must be for 1 booking and 1 campaign to be used in the 2016 calendar year.
Postmedia Network Inc. is the largest publisher by circulation of paid English-language
daily newspapers in Canada, representing some of the country’s oldest and best
known media brands. Postmedia Network engages readers and offers advertisers and
marketers integrated solutions to effectively reach target audiences through a variety
of print, online, digital, and mobile platforms.
Lot #129
2x 1/2 page, full-colour ad in the Edmonton Examiner
Value: $6,288
Donor: Edmonton Sun
Note: Must be for 1 booking and 1 campaign to be used in the 2016 calendar year.
The Edmonton Examiner values the tradition of delivering the latest news, events
and information to you and your community. As a proud member of the Edmonton
community, we are deeply rooted in the local history and are committed to being an
active and engaged contributor to our future.
ONLINE / INTERACTIVE
Lot #131
312,500 impressions on theScore mobile app
Value: $5,000
Donor: theScore
Note: Campaign flight subject to availability at the time of booking. Please provide
a minimum of two weeks notice before the expected start date. Campaign flight must
be a minimum of 30 days running standard mobile banners.
We are the ultimate, personalized mobile sports experience. Real-time, all the time –
now you know theScore.
Lot #132
312,500 impressions on theScore mobile app
Value: $5,000
Donor: theScore
Note: Campaign flight subject to availability at the time of booking. Please provide
a minimum of two weeks notice before the expected start date. Campaign flight must
be a minimum of 30 days running standard mobile banners.
We are the ultimate, personalized mobile sports experience. Real-time, all the time –
now you know theScore.
Lot #133
666,667 impressions on the Suite 66 Performance Network
Value: $1,000
Donor: Suite 66
Suite 66 has been in business for 15 years and all sites are family friendly. We have sites
that can reach any audience—Women, Men, Business, Auto, Entertainment, Travel,
Technology, etc.
Lot #134
300,000 big box impressions on OilersNation.com
Value: $3,000
Donor: OilersNation.com
Note: Must be booked between January and April 2016.
Founded in 2007, The Nation Network is a leader in independent hockey coverage in
Canada comprised of seven sites covering NHL hockey teams, while also providing
in-depth NHL salary resources, statistics and leading fantasy hockey resources. To date,
The Nation Network has become a daily read for nearly over 45 million visitors each
year, totaling over 85 million page views and growing.
Lot #135
166,666 display banner impressions on RedFlagDeals.ca
Value: $2,000
Donor: Mediative
Note:Must run between May 1 and August 31, 2016
Mediative is a digital marketing company providing performance services and access
to media platforms. Organizations who want to significantly enhance their digital
presence and influence buyers turn to us to help generate revenue by quickly moving
their target from awareness to purchase.
Lot #136
200,000 impressions on The Weather Eye mobile app
Value: $3,000
Donor: The Weather Network
Note: Value based on $20 CPM. Ad size – 300x50 banner.
Put your brand in the hands of Canadians on the go. From iPhone, Blackberry and
Android smartphones, you can geotarget your message to any city the Weather
Network provides a weather forecast for. The Weather Eye is Canada’s most
downloaded mobile application.
MAGAZINE
Lot #137
1/2 page ad in Avenue Magazine Edmonton
Value: $2,555
Donor: ODVOD Publishing
Note: Ad must be booked on or before space deadline. See AvenueEdmonton.com
for production deadlines/specs.
As Edmonton’s premier city lifestyle magazine, Avenue reaches Edmonton’s active,
affluent and sophisticated consumer. Through a unique blend of journalistic excellence
and inspirational aesthetics, Avenue readers turn to the magazine for the city’s
personalities, arts, fashion, architecture, food and outdoor life information.
Lot #138
1/2 page, full colour ad in Alberta Venture Magazine
Value: $3,560
Donor: Venture Publishing Inc.
Note: This ad cannot be re-sold and is non-commissionable. The ad donation expires
effective the August 2016 issue.
Alberta Venture has been the place where business leaders go for in-depth, reliable
information on Alberta’s thriving economy for the past 17 years. Read by CEOs,
investors and entrepreneurs, Alberta Venture connects your advertising with Alberta’s
affluent community who have significant personal and corporate purchasing power.
Connect with Alberta Venture’s 160,000 elite, educated and affluent group of Alberta
based business people.
Lot #139
1/2 page, full colour ad in Alberta Oil Magazine
Value: $3,385
Donor: Venture Publishing Inc.
Note: This ad cannot be re-sold and is non-commissionable. The ad donation expires
effective the August 2016 issue.
The energy sector is an increasingly sophisticated place. Alberta Oil reflects that
sophistication – in the articles we publish, the design we create, and the readers
we touch. Alberta Oil caters to the C-Suite class of reader: highly intelligent, wealthy
and powerful. Every issue of Alberta Oil magazine delivers over 107,000 senior
decision-makers in all aspects of the energy sector.
Lot #140
Full page, full colour ad in Business in Edmonton Magazine
Value: $3,710
Donor: Business in Edmonton Magazine
Note: Not for re-sale. First time advertiser only. Ad must be used by December 31, 2016.
Business in Edmonton is a monthly business magazine with distribution to over 27,000
businesses in the Edmonton area including Sherwood Park, St. Albert, Spruce Grove,
Stony Plain and Leduc/Nisku.