VFW Auxiliary
Welcome!
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VFW Auxiliary
Megan Zinn-Sanchez
Public Relations & Marketing Coordinator
VFW Auxiliary National Headquarters
[email protected]
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VFW Auxiliary
How to Set Up a
Facebook Fan Page for
Your Auxiliary or Department
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VFW Auxiliary
What’s the Difference Between a Personal Profile Page and a Fan Page?
Personal Profile Page
Fan Page
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VFW Auxiliary
What’s the Difference Between a Personal Profile Page and a Fan Page?
Personal Profile Page
Individuals
Gain Friends
Limited Number of Friends
You Can Request Friends
You are Required to Manually
Accept Friends
• There is no Reporting
• Very few Promotional Opportunities
•
•
•
•
•
Fan Page
• Companies, Organizations, Brands,
Products, Artists, Bands, Public
Figures, Causes, etc.
• Gain Likes
• Unlimited Fans/Likes
• You Can’t Request Fans
• You Don’t Accept Fans
• Reporting!!!
• More Promotional Opportunities
such as Ads, Promoted Posts, Offers
• It’s FREE!!!
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VFW Auxiliary
What You Need to Create a Facebook Fan Page
• A Personal Facebook Profile Page.
• You will NOT have a separate login for your Fan Page – they will be the same.
• A logo or Other Photo to Use as Your Profile Picture.
• Brief Description of Your Organization.
• A Horizontal Photo that will be used as your Cover Photo.
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VFW Auxiliary
Login to Facebook using your
personal login information.
Your Personal Profile Page will
look similar to this after you login
to Facebook.
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VFW Auxiliary
After logging in, go to the
UPSIDE DOWN TRIANGLE in the
upper right-hand corner and click
on “Create Page.”
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VFW Auxiliary
You will be taken to this page.
Select the middle box:
“Company, Organization or
Institution.”
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VFW Auxiliary
You will be taken to this page.
You will be asked to Choose a
Category from the drop-down
menu, select
“Non-Profit Organization.”
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VFW Auxiliary
You will be asked to fill in the name of
your organization.
Please use VFW Auxiliary and the
number of your post.
Ex: VFW Auxiliary Department of
________ (enter your state here)
Ex: VFW Auxiliary 1234
Ex: VFW Auxiliary 102
Ex: VFW Auxiliary 10854
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VFW Auxiliary
Step 1: About
You will be taken to this page and
asked to fill in information about your
Auxiliary/Department.
Brief description –
Suggested: We assist veterans and
their families.
Website –
If your Auxiliary or Department has
one, fill the web address in.
Otherwise, leave blank.
Facebook Address –
Facebook.com/vfwauxiliary12565
(i.e. vfwauxiliary and your post
number)
Click “Save Info”.
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VFW Auxiliary
Step 2: Profile Picture
You will want to add a photo here.
Suggestions: VFW Auxiliary Emblem,
American Flag, Eagle.
Once the photo has been added, click
“Save Photo.”
The VFW Auxiliary Emblem is available
in the Branding Center behind
Member Login.
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VFW Auxiliary
Step 3: Add to Favorites
Click “Add to Favorites.”
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VFW Auxiliary
Step 3: Add to Favorites
Click “Next.”
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VFW Auxiliary
Step 4: Preferred Page Audience
Locations: There are several options here.
I would suggest typing in your city or zip
code.
Age: 16 – 65+
Gender: Leave at all
Interests: - Type in the following:
• Veterans of Foreign Wars
• United States Department of
Veterans Affairs
• Veterans
• Vietnam Veterans of America
• Iraqi and Afghanistan Veterans of
American
• Etc.
Click “Save.”
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VFW Auxiliary
You will be taken to this page.
Click “Next.”
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VFW Auxiliary
Your Auxiliary or Department Page is
now LIVE! It will ask you to “Like” the
page. Go ahead and “Like” your
Auxiliary or Department’s Page!
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VFW Auxiliary
You will be asked to invite your
email contacts. You may choose to
do this now or at a later time. For
this presentation, we will skip this
step and click “Next.”
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VFW Auxiliary
You will be taken to this page.
Click “Next.”
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VFW Auxiliary
Your Auxiliary or Department Page
will display.
The photo you selected on Slide 11
is shown as your profile picture.
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VFW Auxiliary
You will now add a Cover Photo. A
Cover Photo is a large, horizontal
photo that graphically represents
your Auxiliary or Department.
Click “Add a Cover” to add your
Cover Photo.
Suggestions – Flags, Eagles,
Photos of your Auxiliary in Action!
There are cover photos available
via the VFW Auxiliary Emblem
Branding Center behind Member
Login
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VFW Auxiliary
You don’t have any photos yet, so
you will need to “Upload Photo.”
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VFW Auxiliary
The photo you selected is displayed
here.
Click “Save Changes.”
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VFW Auxiliary
Your Auxiliary or Department Page
will look similar to this once you’ve
added your Profile Picture and
Cover Photo.
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VFW Auxiliary
Next, click the “Settings” tab.
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VFW Auxiliary
You will be taken to this screen.
Click the “General” tab on the
left side of the page.
There are numerous settings
you can change in this section,
but likely only two that you will
WANT to change:
•
•
Posting Ability
Profanity Filter
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VFW Auxiliary
Click “Edit” on the Posting Ability
line and
- Allow other people to post to
my Page timeline
- Review posts by other people
before they are shown on my
Page.
Select “Save Changes.”
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VFW Auxiliary
Click “Edit” on the Profanity
Filter line and select MEDIUM
from the drop-down menu.
Select “Save Changes”.
Click on “Page” to go back to
your Auxiliary or Department
Page.
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VFW Auxiliary
You will be taken back to your
Auxiliary or Department Page.
Next, select the “About” tab.
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VFW Auxiliary
The “Page Info” will display.
The following have already been created,
but your may choose to Edit them if you
need to correct something:
•
•
•
•
Category
Name
Facebook Web Address
Short Description
Simply click on the link of what you’d like
to “Edit,” make your changes and “Save
Changes.”
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VFW Auxiliary
This screen will come up. You will need to “Edit”
the following. Simply click on the link of what
you’d like to “Edit,” make your changes and “Save
Changes.”
•
Start Info – Select “Founded” and select the
year your Auxiliary or Department began
operations.
•
Address – List your Auxiliary (Post) or
Department address, NOT your personal
address.
•
Impressum – leave as-is.
•
Company Overview – Established in 1914,
the Ladies Auxiliary to the Veterans of
Foreign Wars serves the veterans of this
country and our communities in honor of the
sacrifices and commitment of every man and
woman who has served in uniform.
Learn more about our programs and
membership at www.vfwauxiliary.org.
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VFW Auxiliary
• Long Description - The VFW Auxiliary is one
of the nation’s oldest veterans’ service
organizations and our members are the
relatives of those who have served in
overseas combat. We have nearly 465,000
members nationwide who volunteer
millions of hours and fundraise millions of
dollars for charitable projects that benefit
veterans, military service personnel, and
their families.
Through our National Programs, we assist
the VFW pass or block legislation that
impacts veterans and their families,
provide nearly a million volunteer hours in
the VA medical system, conduct patriotic
programs with thousands of students and
offer hundreds of thousands of dollars in
scholarships for our nation’s youth. With
more than 4,000 Auxiliaries, there is likely
one in your area working to improve the
lives of America’s uncommon heroes.
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VFW Auxiliary
•
General Information – Leave as-is.
•
Mission – Leave as-is.
•
Founded – Type in the year your Auxiliary or
Department was founded.
•
Awards – Leave as-is.
•
Products – Leave as-is.
•
Phone – Type in your Auxiliary, Post or
Department phone number.
•
Email – Type in Auxiliary, Post or Department
website (if you have one – if not, leave as-is).
•
Website – Type in Auxiliary, Post or
Department website (if you have one – if not,
leave as-is).
•
Official Page – Type in VFW Auxiliary –
National Organization.
•
Facebook Page ID – This can’t be changed.
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VFW Auxiliary
Once all changes have been made, click
the “Timeline” tab.
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VFW Auxiliary
Now you will create a “Call-to-Action”
button.
Click “Call to Action.”
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VFW Auxiliary
You will be asked to “Choose a Button”
from the drop-down list.
Select “Sign Up.”
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VFW Auxiliary
If your Auxiliary or Department has a
website, enter it in the “Website” field.
If not, enter the National Organization’s
website: www.vfwauxiliary.org
Click “Next.”
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VFW Auxiliary
You will be taken to this screen.
Leave as-is.
Click “Next.”
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VFW Auxiliary
You will be taken to this screen.
Leave as-is.
Click “Create.”
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VFW Auxiliary
You will be taken to this screen.
Click “Next.”
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VFW Auxiliary
You will be taken to this screen.
Click “Finish.”
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VFW Auxiliary
Your Sign Up button is live.
To go back to your Auxiliary or
Department Timeline, click “Timeline.”
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VFW Auxiliary
You have successfully created
your Auxiliary or Department
Facebook Page!
Great job!!!
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VFW Auxiliary
Questions?
Contact Megan Zinn-Sanchez
Public Relations & Marketing Coordinator
VFW Auxiliary National Headquarters
[email protected]
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