SPECIAL ADVERTISING SECTION
Sports Properties and Marketing Showcase
Champ Car owns and operates The Bridgestone Presents the Champ Car World Series Powered
by Ford featuring some of the world’s greatest race car drivers competing in state-of-the-art open
wheel race cars on the most diverse and exciting circuits in the world. The Series features an
international schedule with events in major markets throughout the United States, Canada and
Mexico as well as Australia and the Pacific Rim. Each Champ Car event represents more than just a
race, as the streets of urban centers such as Long Beach, Houston, Denver, Toronto and Mexico City,
are transformed into three-day Festivals of Speed featuring concerts, extreme sports exhibitions
and much more attracting over 2 million on-site spectators annually and averaging more than
150,000 fans per event.
Champ Car also owns and operates the Yokohama Presents the Champ Car Atlantic
Championship Powered by Mazda. For over 30 years, the Atlantic Championship has developed
many of the biggest stars in open wheel racing. Past alumni include recognizable names like
Michael Andretti, Bobby Rahal, Al Unser Jr. and Jimmy Vasser. Future stars arise each year with names
like A.J. Allmendinger, Katherine Legge, Danica Patrick and Graham Rahal.
MEDIA PLATFORM
Events dominate the local media landscape
in the host cities for more than a week preceding
and following each high profile race weekend.
The Series garners substantial coverage in print,
broadcast and on-line media outlets domestically
and worldwide generating hundreds of millions
impressions throughout the season.
LAT Photo (2)
LAT Photo (2)
Champ Car boasts a comprehensive broadcast
package consisting of more than 50 hours of
original programming devoted to the
Champ Car World Series and Atlantic Championships.
In 2006, live network and cable broadcasts of each
Champ Car World Series race on NBC, CBS and
Speed Channel attracted millions of viewers in
the United States alone. Champ Car’s international
broadcast partners deliver comprehensive international
distribution to over 200 countries reaching
millions of Champ Car fans throughout the world.
AUDIENCE PROFILE
SPECIAL MARKETING
OPPORTUNITIES
The Champ Car World Series and Champ Car Atlantic
Championship offer a diverse variety of sponsorship
opportunities including Series entitlement programs, team
partnerships, integrated national media, digital content and
event-specific involvement. The ability to deliver benefits
across all platforms allows Champ Car to create programs
that help Series partners reach a targeted audience in a
highly efficient and effective manner.
Champ Car attracts a highly desirable audience of both
on-site spectators and television viewers who are distinct
from other motorsports properties. The Series delivers a
unique fan base as 85% of Champ Car enthusiasts indicate
that they have not attended a NASCAR race and 97%
have not been to an NHRA event. Champ Car also attracts
a diverse, multi-cultural audience, boasting a higher
percentage of Hispanic fans than all other motorsports
properties.
Champ Car fans reflect the high tech image of the Series.
They are early adopters and active consumers of new
technology. The Champ Car audience is twice as likely
to purchase an MP3 player or video game system and
60% more likely to own devices such as a Digital Video
Recorder or handheld computer. This position at the
forefront of consumer electronic trends highlights the
strength of the Champ Car audience as an influential
group.
CONTACT INFORMATION
Will Wilson
Executive Vice President, Sales & Marketing
Champ Car
(317) 715-4158
[email protected]
Visit Champ Car online at www.champcar.ws
The Series also presents some of the most
distinctive partnership opportunities in all of
motorsports. The Face of Champ Car contest
represents the world’s largest Grid Girl
competition and offers tremendous visibility
and extensive activation opportunities on
both the local and national level. The Champ Car
Fast Lap Official Pace Car program features an all female
team of professional race car drivers piloting a fleet of high
performance Ford Mustangs. The Fast Lap team not only
paces each race, but also provides exclusive high speed
rides to VIP guests and high profile visibility on and off-track
at each Champ Car venue.
OFFICIAL SPONSORS
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STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
SEPTEMBER 25-OCTOBER 1, 2006
SPECIAL ADVERTISING SECTION
Sports Properties and Marketing Showcase
VERSUS is the center of competition, and the only cable network celebrating
competition in all its forms. The network provides an anytime destination for people
to satisfy their primal need for competition with in-depth coverage of exclusive live event
and original programming including the NHL, America’s Cup, Field Sports, Professional Bull
Riders (PBR), The Tour de France, Mountain West Conference College Football and more.
VERSUS is a movement to protect the ideals and tradition of pure sport and competition,
giving it a voice and home on TV.
The Competition is on. VERSUS.
MEDIA OPPORTUNITIES
VERSUS is a nationally distributed cable network
in more than 70 million homes.
AUDIENCE PROFILE
Males ages 25-54
SPECIAL MARKETING OPPORTUNITIES
VERSUS offers unique opportunities, partnering with advertisers
to create co-branded, multi-platform efforts to activate specific brand
initiatives. Partnerships may include: product integration, custom video
content, entitlement and presenting sponsorships, co-branded sweepstakes or
promotions. Emerging media opportunities include video on demand
and broadband. Some of the network’s marquee sports properties include:
National Hockey League
The Tour de France
The America’s Cup
Professional Bull Riders
Fight Night
Field Sports
CURRENT NETWORK SPONSORS
INCLUDE:
Anheuser-Busch
Ford
Dodge
General Motors
Yamaha
Honda
Enterprise
Verizon
Subway
Oppenheimer
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STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
SEPTEMBER 25-OCTOBER 1, 2006
SPECIAL ADVERTISING SECTION
Sports Properties and Marketing Showcase
Your World. Your Life. Your Game.
Fox Soccer Channel is the premier TV destination for soccer enthusiasts in the U.S. offering unparalleled coverage
of the world’s favorite sport. The channel reaches more than 25 million cable and satellite subscribers throughout
the U.S. and the Caribbean.
Fox Soccer Channel offers season-long coverage of the finest soccer leagues around the world, including the
Barclays English Premier League, Major League Soccer, Italian Serie A, Argentine League and Mexican League. The
channel also features exclusive broadcasts of major tournaments: the FIFA Club World Cup Japan 2006 presented
by TOYOTA, UEFA Cup Final, English FA Cup, U.S. Open Cup Final, CONCACAF Champions’ Cup and FA Community
Shield. A recent partnership with US Youth Soccer, home to over 3 million youth players, makes Fox Soccer Channel
the organization’s official TV partner, and through an extended agreement with the National Soccer Coaches
Association of America (NSCAA), Fox Soccer Channel will air NCAA Division I men’s and women’s intercollegiate
soccer matches.
Fox Soccer Channel’s live events are supplemented by a comprehensive daily offering of global sports news:
Fox Sports World Report and Sky Sports News, plus weekly feature programs: Fox Football Fone-In, Super Saturday+
and FC Fox.
AUDIENCE PROFILE
Fox Soccer Channel reaches passionate soccer fans of all
ages, but more specifically the youth soccer market and
men 18-49 years old.
INTERACTIVE MEDIA
ComScore Media Metrix reports that, in June
2006, FoxSoccer.com attracted 4.9 million unique users
and delivered 118 million pages. In July 2006, covering
the last phase of the World Cup, the site attracted
4.3 million unique users and delivered 50 million pages.
Those record numbers provided outstanding value
for sponsors, including Nike, Hyundai, Cingular
and Warner Brothers.
According to a Nielsen Entertainment Viewer Survey
(August 2005), Fox Soccer Channel viewers have a
household income in excess of $75,000, watch soccer
on TV several times per week and are either active
participants or have someone in the household who is.
Most are active consumers and brand loyal in professional or managerial occupations. These viewers not
only watch televised matches, they watch soccer news
programs, attend soccer matches in person and spend
hundreds of dollars on soccer paraphernalia and travel.
Photo: Getty Images 2006
FoxSoccer.com on MSN is America’s most popular
on-line soccer destination. During the 2006 World
Cup, FoxSoccer.com drew more unique users and
delivered more page views than all other non-FIFA
English-language sites in the United States, including
ESPNSoccernet.com which was promoted during the
English-language World Cup telecasts.
Barclays English Premier League features top players like Schevchenko.
SPECIAL MARKETING OPPORTUNITIES
From innovative brand integration and product immersion strategies to a myriad of programming sponsorship
opportunities, Fox Soccer Channel delivers multi-platform promotional campaigns blending televised, online
and off-channel components. A grassroots marketing approach has increased the number of partnerships and
marketing opportunities with youth soccer organizations across the country reaching more fans through direct
mail, e-mail databases and online interaction.
NATIONAL ADVERTISERS
Photo: Getty Images 2006
Adidas
Advanced Auto Parts
British Airways
DirecTV
GEICO
Guinness
Home Depot
Kyocera
Nike
Radio Shack
Warner Brothers
PROSPECTIVE
ADVERTISING CATEGORIES
FOR MORE ADVERTISING
INFORMATION, CONTACT
Overnight Delivery Service
Quick-service restaurants
Sporting goods retailers
Travel and leisure
Telecommunications
Mike Petruzzi, National Sales Manager
[email protected]
212.822.9031
34
Photo: US Youth Soccer Association
Major League Soccer teams, Chicago Fire vs. FC Dallas.
Automotive
Auto After-Market
Casual Dining Restaurants
Consumer electronics
Financial services
Motorcycle dealers
Fox Soccer Channel recently became US Youth Soccer’s
“Official TV Partner.”
STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
SEPTEMBER 25-OCTOBER 1, 2006
SPECIAL ADVERTISING SECTION
Sports Properties and Marketing Showcase
THE BRAND
“Ultimate Fighting Championship, or UFC, is the leading U.S. brand name
in Mixed Martial Arts.”
— LA TIMES
Today, the UFC® is the world’s leading Mixed Martial Arts (MMA) sports association. The UFC has set the gold standard for the evolving and exciting sport of
MMA. The UFC brand has become synonymous with the finest cross-trained
athletes and sportsmen in the world, hard-hitting competition and an adrenaline-driven and edgy atmosphere. The growth and mainstream popularity of the
brand is reflected in the facts of the UFC today:
• UFC is the fastest growing Pay-Per-View provider in the world.
• UFC television programming consistently outranks NBA, MLB and NHL
in M18-34 demo.
• In 2006, UFC.com unique visitor count exploded with 300% growth,
reaching 2.9 million unique visitors in July.
• Mainstream media attention is at an all time high.
• UFC consistently ranks #1 for most searched term on Yahoo!
UFC President Dana White with UFC Welterweight Champion Matt Hughes and UFC Legend Royce Gracie at UFC 60.
THE PROPERTIES
* The next UFC Fight Night LIVE on Spike TV is December 13, 2006.
THE AUDIENCE
“Ultimate Fighting matches score fans … Luring the
‘Maxim’ crowd.” — THE WALL STREET JOURNAL
• UFC consistently delivers the strongest young male
demographics in cable television, specifically
M18-34, M21-34 and M25-34.
• 50% of the UFC audience is between 21-34 years old.
• UFC Fight Night™ garners over a 200 index with M1834 and M25-34 with annual income of $60-74k
• “UFC Fight Night” LIVE on Spike TV®
(quarterly specials*) over-delivers males:
– UFC Fight Night™ premiere episode (June 2006)
delivered a M18-34 rating of 3.65 (959,000 viewers)
and a M25-34 rating of 4.01 (606,000 viewers).
– UFC Fight Night™ premiere episode and 3 replays
within a 24 hour period (June 2006) delivered a
gross M18-34 rating of 6.18 (1,623,000 viewers) and
a gross M25-34 rating of 7.03 (1,063,000 viewers).
“Kinder, but not gentler, Ultimate Fighting is back
and lunging for the mainstream.” — TIME MAGAZINE
UFC programming is seen in over 100 countries in a wide
variety of programming formats.
LIVE Pay-Per-View Events
• 8-10 LIVE events per year in English (Standard Def )
• 8-10 LIVE events per year in English
(High Def - Available in 2007)
• 8-10 LIVE events per year in Spanish (Standard Def )
Broadcast Television Programming on Spike TV
• The Ultimate Fighter® • UFC Fight Night™ • UFC
Unleashed™ • UFC Countdown™ • UFC All Access™
• Inside The UFC™
New Media
• UFC.com
• UFCEspanol.com
• UFC On Demand
Home Video
• Retail
• Direct Response
THE OPPORTUNITIES
“Advertisers Dream – Ultimate Fighting becomes
huge hit with key demo.”
— SI.COM
• Product Placement • Product Sampling • Product
Activation • Product Signage • Customized Vignettes
• Online Platforms include exclusivity and opportunity for
rolling video on UFC Web sites.
FOR MORE
INFORMATION CONTACT:
Michael Sakin,
VP Sales & Sponsorship
702•221•4709 • [email protected]
SPONSORS, PARTNERS & ADVERTISERS
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STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
SEPTEMBER 25-OCTOBER 1, 2006
SPECIAL ADVERTISING SECTION
Sports Properties and Marketing Showcase
The IndyCar® Series holds major events in America’s top markets, plus an event in
Japan. Anchored by our Indy heritage while driving racing’s purest future. The intensely
competitive IndyCar® Series is the best value in motorsports.
THE ULTIMATE EXPOSURE
It all started here. The Indianapolis 500 is the
largest single day sporting event in the world.
And, claims the entire month of May in the full
IndyCar Series season schedule.
DIVERSITY
The IndyCar Series is home of not only diversity of drivers, but fan base.
The IndyCar Series is the only top echelon racing series that runs ovals,
street and road courses
LEADING EDGE
The IndyCar Series is the first and only sport
to utilize 100% fuel grade ethanol. Also
inventors of the Steel And Foam Energy
Reduction (SAFER) barrier technology now
used by many tracks and sanctioningy bodies
around the world.
For partnership inquiries call 317-492-5086.
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STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
SEPTEMBER 25-OCTOBER 1, 2006
FOR PARTNERSHIP INQUIRIES
CALL 317-492-5086
indycar.com
SPECIAL ADVERTISING SECTION
Sports Properties and Marketing Showcase
There’s major drama at every turn.
Seven of this year’s LPGA events have been decided in playoffs, including three of the four major
championships – a first in LPGA history: from Karrie Webb holing a wedge on #18 to force a playoff
at the Kraft Nabisco Championship; to Se Ri Pak sticking a 4-iron from 201 yards to within inches
of the cup to win the McDonald’s LPGA Championship; to Annika Sorenstam winning her third
U.S. Women’s Open conducted by the USGA after an 18-hole Monday playoff ... 2006 has been all
about drama.
BIG DRAMA.
BIG RESULTS.
LPGA PLAYOFFS 2006 –
CREATING EXCITEMENT
Global Brand – The
LPGA Tour includes
101 international
players – the most in
LPGA history – from 24
nations competing in 35
events across 10 different
countries for more than
$51 million in prize money.
Making Headlines – The
LPGA stars are in demand
as they grace the pages
of Business Week,
Time, Vogue, Parade,
Time
Southern Living
Living, People
and Esquire as well as
Annika Sorenstam
appear on 60 Minutes,
TODAY, Oprah,
The Tonight Show with Jay Leno and 20/20.
When the first tee shot was struck at
the start of the LPGA Tour season, the
excitement and drama of the first-ever
season-long playoff system in golf, the LPGA
Playoffs 2006, got underway. LPGA Playoffs
2006 is a year-long competitive format
that includes a “regular season” that splits
the LPGA schedule into two halves, with
15 players from each half qualifying for the
season-ending ADT Championship using a
performance-based points system, plus two
wild cards. The LPGA Playoffs 2006 energizes
the LPGA Tour schedule and provides
greater drama and importance week to
week for sponsors, fans and media as the
stars of the LPGA Tour vie for a spot in ADT
Championship and its record $1,000,000
first-place prize.
Paula Creamer
Natalie Gulbis
Morgan Pressel
The Reviews – SportsBusiness Journal ranks the LPGA
#1 in servicing sponsors – better than the NFL, PGA
Tour, MLB, etc.
BIG DRAMA.
BIG OPPORTUNITIES.
Growing Audiences – Everyone loves drama.
LPGA TV viewership and attendance continue to
LPGA sponsors reach their marketing objectives through a broad variety
of custom integrated platforms including: tournament entitlement; LPGA
Playoffs 2006; television advertising; pro-am participation and hospitality;
visibility and product sampling at tournaments; sponsored features,
content and contests on LPGA.com; private custom pro-ams and clinics;
in-market promotions; and Tour player endorsements.
grow by double digits.
Media Platform – The LPGA reaches fans with 220+
hours of television coverage each year,
more than any other women’s sport. LPGA Tour
telecasts are distributed to more than 30 countries
around the globe. The State Farm LPGA Series on
ESPN/ESPN2, combined with consistent coverage on
The Golf Channel, ABC, CBS, NBC and TNT, provides
LPGA advertisers and fans alike with an impressive
year-round stage on which to experience the
performance, passion and personalities of the LPGA
Tour. LPGA.com is THE destination for LPGA sports and
entertainment on the Web, with page views up 35%
over 2005.
On the Fast Track
2006 vs. 2005
LPGA AUDIENCE.
HEALTHY, WEALTHY AND WISE.
Se Ri Pak
The LPGA delivers one of the most affluent and loyal fan bases, with a strong dual audience of both men and women
and some of the most desirable and hard-to-reach demographics. LPGA fans are healthy (50% exercise regularly), wealthy
(73% invest in stocks and bonds) and wise (40% have attended college or higher). Scarborough USA
FOR SPONSORSHIP INFORMATION CONTACT:
Eric Albrecht
Senior Director of National Partnerships
[email protected]
Kathie Vu
Senior Director of National Partnerships
[email protected]
LPGA OFFICIAL CORPORATE SPONSORS:
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STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
SEPTEMBER 25-OCTOBER 1, 2006
SPECIAL ADVERTISING SECTION
Sports Properties and Marketing Showcase
Ginn Sports Entertainment, LLC, (GSE) is dedicated to the organization, production and marketing of Ginn Resorts professional sports properties, which includes the company’s NASCAR
team, professional golf tournaments on the LPGA and PGA TOUR’s Champions Tour and resort
concerts.
Following the success of the inaugural LPGA Ginn OPEN in April of 2006, Ginn Resorts
expanded its marketing commitment of professional golf tournaments with the addition of
two Champions Tour stops, the ACE Group Classic at Quail West in Naples, Fla. and The Ginn
Championship at Hammock Beach at The Conservatory in Palm Coast, Fla. In addition, the
company added a second LPGA Tour stop with the Ginn Tribute Hosted by Annika Sorenstam
at RiverTowne Country Club in Charleston, S.C.
PARTNERSHIP
OPPORTUNITIES
Sponsorship opportunities are available in several
levels throughout each GSE event. GSE is preparing
to race three cars in NASCAR’s Nextel Cup Series in
‘07 with current opportunities for full or partial year
sponsorship designed to reach one of the
largest and most passionate sports audiences in
television. GSE’s professional golf tournaments offer
a variety of sponsorship opportunities including
on-site branding, sampling, corporate skyboxes,
suites, Pro-Ams and national media packages.
In addition, sponsors receive access to our affluent
members, upscale real estate prospects, publications,
entertainment and Web marketing as well as,
Ginn Hospitality, Ginn Marine, Ginn-TV, Ginn Golf
and Ginn Featured Builders.
ABOUT GINN RESORTS:
AUDIENCE PROFILE
MEDIA
OPPORTUNITIES
Ginn Sports Entertainment partnerships with CBS
Sports, NBC Sports and The Golf Channel provide
sponsors with fully integrated media packages
reaching a national audience with their product or
company messages. In addition, sponsors appear on
our event Web sites, commemorative programs, event
signage and Ginn Resorts’ exclusive magazine Club
Living, that reaches a captive audience of affluent
homeowners and resort guests Our NASCAR team will
be seen next year on TNT, FOX and ESPN.
SPONSORSHIP ROSTER
Current GSE sponsors include Waste Management, U.S.
Army, FedEx, Florida Hospital, Chrysler, Toshiba, Merrill
Lynch, Golf Digest and IF Universal to name a few.
TOURNAMENTS:
42
Ginn Resorts is a real estate development and
management firm that has broken every real estate sales
record in Florida for the past two years selling $2.1 billion
of property in 2005. The company’s current projected
construction expenditure exceeds $1 billion. All Ginn
Resorts feature championship golf courses designed by
the legends – Palmer, Nicklaus and Watson to name a few.
Ginn Member Profile
Age
30-39
40-49
50-59
60-69
22.3%
30%
28%
13.7%
Household Income
$125,000+
61.6%
Net Worth
$1,000,000
51.6%
Lifestyle Preferences
Golf Fan
Domestic Travel
Foreign Travel
Market Investor
Wine Connoisseur
Real Estate Investor
Art Collector
59.1%
53.9%
42.1%
37.7%
34%
33.4%
16%
MEDIA PARTNERS:
STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
SEPTEMBER 25-OCTOBER 1, 2006
SPECIAL ADVERTISING SECTION
Sports Properties and Marketing Showcase
A Driving Passion. It’s What Moves Us.
The Grand American Road Racing Association was established in 1999 to return stability to
major league sports car road racing in North America. The organization completed its seventh
season of competition in 2006 and is universally regarded as one of the world’s fastest-growing motorsports organizations.
Grand American’s top-tier Rolex Sports Car Series presented by Crown Royal Special
Reserve — has established itself as the most competitive professional road racing championship in North America. The series races at some of the world’s most prestigious venues such
as Daytona, Mexico City and Watkins Glen. The series is home to some of the best and most
recognized names in motorsports — Hurley Haywood, Scott Pruett, Wayne Taylor, Christian
Fittipaldi, Andy Wallace, Max Angelelli and more — and is a frequent road racing showcase
for top NASCAR stars like Tony Stewart, Bobby Labonte and others. Open-wheel stars like Dan
Wheldon, Paul Tracy, Scott Dixon and many others will also make appearances each season.
MEDIA
Grand American Road Racing is featured in some of the
biggest and most influential newspapers and magazines across North America. The series appears in USA
Today, Miami Herald, AutoWeek, Car and Driver, Road
& Track, National Speed Sport News, Los Angeles Times,
Orlando Sentinel, RACER, Toronto Sun and Reforma. In
addition, the series gets regular Associated Press coverage. All Rolex Series races are broadcast on SPEED – the
nation’s first and foremost cable network dedicated
to motorsports. Now available in more than 68 million
homes in North America, SPEED is among the fastest
growing sports cable networks in the country.
In addition, Rolex Series races are distributed around
the world via ESPN International.
AUDIENCE PROFILE
The average Grand American Road Racing Association
fan is in their late 40s, married, highly educated, has an
income of more than $75,000 and has been a race fan
for nearly 28 years. When attending the races, the
average fan travels more than 100 miles.
SPONSORSHIP ROSTER:
Official partners: Rolex Watch USA, Crown Royal
Special Reserve, Pontiac, GMC, SunTrust, Hoosier, Sunoco,
Featherlite, Racing Radios, MBNA, Stand 21, Sahlen’s,
Coca-Cola, Performance Drink, The Print Network (TPN).
SPECIAL MARKETING
OPPORTUNITIES
Race entitlement, sponsorship of vehicles, official status,
league position, promotional partnerships, title sponsor
of series awards, contingency awards, hospitality,
consumer display opportunities
Event sponsors: Rolex Watch USA, Linder Industrial
Komatsu, Gainsco Insurance, Sahlen’s, EMCO Gears,
Brumos, Porsche, Bradley Arant, Crown Royal Special
Reserve, Road & Track, Discount Tire.
Team partners: CompUSA, SunTrust, Ruby Tuesday,
Crown Royal Special Reserve, Playboy, CITGO, Red Bull.
SPONSORS
44
STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
SEPTEMBER 25-OCTOBER 1, 2006
SPECIAL ADVERTISING SECTION
Sports Properties and Marketing Showcase
The National Lacrosse League is North America’s professional indoor lacrosse league. With an
average of 25 goals per game, the NLL offers a fast paced, physical game that attracts the hard
to reach young male demographic. The NLL has taken the U.S. by storm with teams in major
markets including New York, Chicago, Philadelphia, Denver, Phoenix, Portland, San Jose and
Minneapolis/St. Paul. Crowds continue to flock to the NLL, with the 2006 average attendance
increasing to nearly 11,000 fans per game, the NLL set a total attendance record of over a million fans for the first time in the league’s history.
MEDIA OPPORTUNITIES
The NLL offers its partners a well rounded media package which includes exposure during its Versus broadcasts,
arena signage, Web site, print ads, and special
promotions.
• Throughout the NLL season, Versus, reaching
approximately 70 million households, will broadcast 19 NLL games during primetime on Saturday
night, Inventory available to sponsors includes
commercial time, billboards, features, and naming
rights opportunities.
• Arena signage which includes dasher boards, carpet logos, PA announcements, and Jumbotron
commercials are available in all 13 NLL arenas.
SPONSORSHIP ROSTER
The sponsors of the NLL’s 2006 season included Reebok,
Vonage, Edge Shave Gel, Progressive Insurance, Dodge,
Jet Blue Airways, Wendy’s, Molson, Yamaha and Toshiba.
• Banner ads are available through NLL.com
• Print ads are available in the official magazine
of the NLL, game day programs, NLL Media Guide,
as well as top lacrosse magazines such as Inside
Lacrosse and Lacrosse Magazine.
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STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
SEPTEMBER 25-OCTOBER 1, 2006
Sports Properties and Marketing Showcase
SPECIAL ADVERTISING SECTION
The Slingbox.
Watch Your TV Virtually Anywhere.
AT HOME
Now you can watch TV in whatever room in the house you choose. Say goodbye to the days
of having to watch your child’s favorite DVD over and over again. Now you can watch your
soaps in the laundry room. You can watch your fix-it shows in the garage. Or you can watch
your cooking shows in the kitchen. You’ll never get stuck having to watch shows you don’t
want to now that you’re in charge of what’s on, when it’s on, and where it’s on.
AT WORK
Now that you can access your TV wherever you have your computer, the clock won’t be the
only thing worth watching at work. You can watch your news and business channels to stay
updated. You can catch the big game while tending to business. Or, you can watch your
favorite shows during your downtime. In any event, work will never just be business as usual.
ON THE GO
Now you can roam where you want to without leaving your TV behind. You can travel to
another country and actually understand the programs. You can visit the in-laws and not get
stuck watching The Weather ChannelTM. No matter where your journey takes you, one thing
is certain: you’ll never have to take up an extra seat to bring your TV with you.
SEPTEMBER 25-OCTOBER 1, 2006
STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
47
SPECIAL ADVERTISING SECTION
One Sport. One Company.
Sports Properties and Marketing Showcase
Soccer United Marketing (SUM) is the preeminent commercial soccer company in the United
States holding the exclusive rights to the most important soccer properties in the nation. These properties include all commercial rights to Major League Soccer; the United States Soccer Federation and
all men’s and women’s national teams; promotional and marketing rights to Mexican National Team
games on U.S. soil; broadcast, promotional and marketing rights to famed Mexican club team Chivas
de Guadalajara; and marketing, promotional and broadcast rights to the prestigious eight-team
Mexican club tournament, InterLiga™. SUM managed the English language television rights for the
2002, 2003 Women’s and 2006 FIFA World Cup™, the highly successful FC Barcelona USA Tour 2006,
and the marketing and promotion of the CONCACAF Gold Cup.™
SPECIAL MARKETING OPPORTUNITY
With a lineup of more than 300 events per year, SUM manages first-rate soccer ranging from grassroots to professional to international competitions. The sport truly has become a 365-day a year venture. The millions of spectators, coupled with an even greater number of television viewers, amount to soccer becoming an important player
in the American sporting landscape.
AUDIENCE PROFILE
MAJOR LEAGUE
SOCCER PARTNERS
With a diverse portfolio of soccer properties, SUM
attracts a number of key demographic groups, including Hispanics and young adult males. An estimated
65 million Americans have a connection to soccer – as
players, coaches, parents or fans – and they comprise
an audience that is passionate about the sport. Among
Americans who have watched a professional soccer
game in the past year, over 35 percent are Hispanic and
more than 40 percent are 18-34 year-old males.
Accor Hotels
adidas
Budweiser
Burger King
Chase
Gatorade
Honda
ICI Paints
Kraft
Makita
Panasonic
Pepsi (Sierra Mist)
RadioShack
US Soccer Foundation
MEDIA PARTNERS
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STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
SEPTEMBER 25-OCTOBER 1, 2006
Sports Properties and Marketing Showcase
SPECIAL ADVERTISING SECTION
The New Jersey Sports and Exposition Authority is a statewide sports, racing and entertainment business that constructed and continues to operate major sports and entertainment venues including The Meadowlands Sports Complex (Giants Stadium, Continental Airlines Arena
and the Meadowlands Racetrack) and Monmouth Park Racetrack.
MEDIA OPPORTUNITIES
AUDIENCE PROFILE
Permanent signage positions are available in the
venues and on highway marquees that are located on the
main thoroughfares adjacent to the Meadowlands Sports
Complex. Web site advertising and promotional tie-ins
are produced with official Web sites – meadowlands.com,
TheBigM.com and MonmouthPark.com.
Television advertising is simulcast to 600+ outlets in
North America via the Meadowlands Satellite Simulcast
Network. Print advertising space is available in 1.3
million daily racing programs produced annually for the
Meadowlands and Monmouth Park Racetracks.
The cross-section of the populace at the Meadowlands
Sports Complex and Monmouth Park gives NJSEA
corporate partners the opportunity to market their
products and services to a particular demographic
audience, such as professional sports team attendees,
family shows, concerts, international soccer or the three
million patrons that visit the two racetracks each year.
SPECIAL MARKETING
OPPORTUNITIES
Special events during the calendar year provide platforms
for marketing tie-ins. They include the Meadowlands
International Soccer Series and Family Show Series, the
Hambletonian and the Haskell Invitational horse races,
and in October 2007, the Breeders’ Cup World
Championships at Monmouth Park.
Tie-in opportunities are available at The Theater at
Continental Airlines Arena, a 4,000 to 8,500-seat venue
designed to create a sophisticated and intimate entertainment setting.
All NJSEA venues feature opportunities for corporate entertaining in Giants Stadium and Continental
Airlines Arena suites, as well as the restaurants at the
Meadowlands and Monmouth Park Racetracks.
6 MILLION PEOPLE.
NEARLY AS MANY MARKETING IDEAS.
SIGNAGE ❈ PROMOTIONS ❈ SPONSORSHIPS ❈ WEB TIE-INS ❈ TV, RADIO, PRINT ❈ HOSPITALITY
THE MEADOWLANDS does more than generate excitement. It generates
business, too. With countless ways to reach our loyal fans in the NJ/NY
market, the savviest marketers in the world partner with us year after
year. With up to 500 events at our venues, you can pick and choose
to whom and how often you want to market your product. And hey, you
GIANTS STADIUM
SEPTEMBER 25-OCTOBER 1, 2006
CONTINENTAL AIRLINES ARENA
can even market to your own employees by renting out the Arena court
or naming a harness race after your company. Unlike our 700-acre
grounds, this ad is way too small for us to tell the entire story. But a
single call or click will get it done. 201-460-4296 ❈ meadowlands.com
email: [email protected]
MEADOWLANDS RACETRACK
STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
49
SPECIAL ADVERTISING SECTION
Sports Properties and Marketing Showcase
US Youth Soccer is a national non-profit and educational organization whose mission is to
foster the mental, physical and emotional growth and development of America’s youth through
the sport of soccer at all levels and age of competition.
US Youth Soccer is home to the national championships of youth soccer, the Olympic
development program for elite players and the traveling soccer festival known as the American
Cup. In addition to these programs, US Youth Soccer creates opportunities for underserved
areas through Soccer Start and for those with physical or mental challenges, TOPSoccer.
US Youth Soccer is fun, family, friendship and fun.
AUDIENCE PROFILE
MEDIA
As the largest youth sports organization in the country,
US Youth Soccer is home to more than 3 million
registered players and over 900,000 coaches, volunteers,
referees and administrators annually. Made up of 55
state associations, the association oversees over 80% of
soccer players in America.
US Youth Soccer’s official broadcast partner is
the Fox Soccer Channel. FSC is in over 25 million homes
nationwide. The US Youth Soccer Show, a 30-minute
magazine format show, airs six times a year and provides
viewers with insight into the association’s various
soccer programs, coaching and player education as well
as the latest news and information for the country’s
growing soccer nation. The US Youth Soccer National
Championships Highlight Show, a two-hour recap of the
national championships of youth soccer, airs in August
and provides game highlights, interviews and more
from the national tournament in July.
Nearing an equal number of boys and girls, the
association’s current make up is 55% boys and 45% girls.
Over 30% have cell phones; 66% read sport magazines
and over 95% have Internet access.
USYouthSoccer.org is the official Web site for the association and the online destination for youth soccer
information. In addition to USYouthSoccer.org, the association also manages the official home of the US Youth
Soccer National Championship Series, championships.usyouthsoccer.org and the official home to the annual
celebration of soccer in America at YouthSoccerMonth.org.
SPECIAL MARKETING OPPORTUNITIES
Programs are offered for recreational, competitive, elite and special needs players as well as educational programs
for coaches and players. Key programs include the US Youth Soccer National Championships, Kohl’s US Youth Soccer
American Cup, US Youth Soccer adidas Workshop and Coaches Convention and Youth Soccer Month to name a
few. Learn more about this exciting and growing sport and how it impacts the lives of millions of youth today.
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STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
SEPTEMBER 25-OCTOBER 1, 2006
Sports Properties and Marketing Showcase
SPECIAL MARKETING
OPPORTUNITIES:
Each card is sealed in a plastic bag prior to being placed
in the stadium seats. Our card stunt sponsorship program
allows sponsors to place promotional materials, coupons
or product samples in the plastic bags with the cards,
before they are placed in the stadium seats. This allows
sponsors to place their marketing materials into the hands
of their target audience for the DURATION of the event.
Unlike banners, signs and billboards seen at most sporting events, our program places the sponsor’s information
directly in the hands of the sports fan. We also print the
sponsor’s name and logo directly on each card.
SPECIAL ADVERTISING SECTION
A sporting tradition since the early 1900’s, audience participation flip card stunts are one of the
great spectacles associated with sporting events. Card stunts form remarkable images that are forever imbedded in the minds of the audience, and they allow the audience to become part of the show.
JacobDavis Productions is the worldwide leader in audience participation flip card stunts. Since
1991, JacobDavis Productions has created some of the most spectacular card stunts in the world.
We have worked with clients such as NASCAR, the National Football League, Major League Baseball,
Microsoft and the U.S. Treasury Department. Our card stunts have amazed billions of people
while being featured in three Super Bowl Halftime Shows, the World Series, eight Dallas Cowboys
Thanksgiving Day Halftime Shows, television specials and other high profile events. It is this history
of stadium spectaculars that has earned JacobDavis Productions a reputation of being the premier
card stunt producer in the World.
In addition, JDP can incorporate the sponsor name and
logo into the card stunt design. Nowhere else in the world
can a sponsor’s name/logo be displayed on such a large
format. In February of 2006 we did this for Gillette Fusion
while creating the world’s largest card stunt (119,000 participants) for the Daytona 500.
We currently have numerous NFL Teams, College Teams,
NASCAR Tracks and Bowl Game committees in need of a
card stunt sponsors.
MEDIA PLATFORM
The vast majority of our card stunts are performed at
major sporting events. More often than not, the card
stunt is shown as part of the broadcast. Photographs
of the card stunt often appear in local newspapers and
trade publications following the event.
John Elway Hall of Fame Celebration 2004
SEPTEMBER 25-OCTOBER 1, 2006
STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
2004 Sharpie 500, Bristol Motor Speedway
SPONSORSHIP ROSTER
Past sponsors include:
Coca-Cola • American Express • Valvoline
Gillette • Florida Dairy Farmers • Pontiac
CONTACT INFORMATION:
JacobDavis Productions • [email protected]
www.cardstunts.com • 407-342-0752
51
SPECIAL ADVERTISING SECTION
Sports Properties and Marketing Showcase
Naming Rights Opportunity for Home of the Nashville Predators
• Seats – 17,000 plus
• Over 764,056,000 North America broadcast
media, print/internet and on site impressions,
2006 Joyce Julius and Associates
1.23 million Metropolitan Population
• 10+ million tourists per year, Nashville CVB
• #13 /city in America for Work and Family,
Nashville, Tennessee
• America’s #1 city for expansion and business
relocation, Expansion Management, 2005, 2006
• 173 relocations or expansions past 3 years
• $1.5 billion in capitol investment
#12 Hottest Real Estate Market in America,
Expansion Management, 2005
• 2005 home sales up 6.5% over 2004
• Median price up 14% in 2005
• 5th consecutive year of sales increase
AUDIENCE PROFILE
SPECIAL MARKETING
OPPORTUNITIES
• 11.7 million customers, all events, 1997-2006
• 46,400 daily vehicle street traffic
• 25.4M annual passengers
125 events originate annually including:
All NHL Nashville Predators home games
Special Events:
Country Music Association Awards, CMT Music
Awards, WWE Wrestling, USHRA Monstor Jam
Concerts:
Rolling Stones, Gwen Stefani, Alan Jackson,
Metallica, Tim McGraw, Faith Hill, Kiss, Elton John,
Billy Joel, Niel Diamond, Tina Turner, Kenny Chesney,
Bruce Springtseen
Family Shows:
Ringling Brother Banum& Bailey Circus, Sesame
Street Live, Harlem Globetrotters, Lipizzaner Stallions
Other Sporting Events:
SEC Mens’ Basketball, NBA Pre-Season Basketball,
Champions on Ice, Rodeo
52
Fortune Magazine
• Nashville Predators Fans
Male
65.9%
MEDIA
Annual NHL Out of Market TV Viewers,
Nielson Media Research
Central Division total
Western Conference total
Non-Conference total
X
Total
2,036,251
4,351,610
802,767
7,190,628
(Nielson out –of – home viewer factor)
.15
8,269,222 total viewers
STREET & SMITH’S SPORTSBUSINESS JOURNAL | WWW.SPORTSBUSINESSJOURNAL.COM
Female
34.1%
• Season Ticket Holders HH Income
$150K +
$100-150K
$75-100K
$50-75K
Less than $50K
19.1%
23.4%
18.2%
21.0%
18.3%
CONTACT INFORMATION
Steve Violetta
EVP Business Affairs
svioletta@
nashvillepredatorsd.com
615-770-2306
Jason Bitsoff
VP, Corp. Development
jbitsoff@
nashvillepredators.com
615-770-2307
SEPTEMBER 25-OCTOBER 1, 2006