Ilan Benhaim, co-founder of vente-privee.com has been appointed as the head of
vente-privee consulting
The e-commerce consulting service of the vente-privee.com group reinforces its activity
with the arrival of a new Director General, after a successful year in 2012
Paris, April 10th, 2013,
Ilan Benhaim, the current Director of Strategy and Innovation of vente-privee.com, has been called to
the head of vente-privee consulting. An associate co-founder of vente-privee.com and a representative
of the site's history and savoir-faire, his main mission will be to help the biggest players in French
commerce to develop a digital strategy and an innovative cross-channel network, in accordance with
their global strategies. He will continue with his previous missions while also taking on the
responsibility of developing the e-commerce consultancy service of the vente-privee group.
The expertise of vente-privee.com services for brands
vente-privee consulting had a very successful year in 2012, having set up projects for over 40 brands
from a wide variety of sectors (ready-to-wear, luxury goods, services, travel, food industry etc). Brands
that have worked with vente-privee consulting include: Marionnaud, Home&Cook from Seb Group, Le
Coq Sportif, YellowPages France, Yamaha Motors France, Lacoste, Dim, Prenatal etc.
The consultancy service brings to its clients a fresh look on the maturity level of their digital strategy
(business, organisation) in order to define the necessary steps for development. A team made up of
approximately 15 consultants and specialists from a variety of different fields, their aim is to propose an
operational accompaniment such as the monitoring and improvement of sales tools (internet website,
catalogue cross-canal features, logistics etc) as well assistance in the selection of service providers
which can lead to the construction of a successful site.
vente-privee consulting also enables big name brands and stores to capitalise on one of the most
important success stories in the history of global e-commerce: that of vente-privee.com. 60 million
products sold in 2012, 26% turnover achieved via purchases by mobile phone, 2,000 brand partners,
6,100 operational events staged in 2012, a team that specialises in online marketing, the internal
integration of all skill sets from production to logistics to client services; today vente-privee consulting
avails of all the savoir-faire of vente-privee.com and of its 1800 staff members in all sectors of ecommerce.
Contact presse vente-privee consulting – Sylvie Poillevé – Tel : 06 69 46 59 24 – Mail : [email protected]
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Recent Missions
► vente-privee consulting recently consulted Le Coq Sportif on the ergonomics of its online boutique,
its site navigation and the different ways it drives potential clients to the site. The consulting team also
created a client relations program for the brand.
► For the SMCP group (Sandro, Maje, Claudie Pierlot), vente-privee consulting analysed the ecommerce potential of the brand and made a number of operational recommendations.
“We are already thinking about subjects for 'the day after tomorrow'”
Born in 1976 and a student of Rouen Business School, Ilan Benhaim joined vente-privee.com during his
last year of studies in the year 2000. Very quickly his potential was picked up on and he was considered
“a small genius of computer science” by his associates. Avant-garde and passionate about new
technologies, Ilan Benhaim was also the man who gave life to Jacques-Antoin Gronjon´s revolutionary
idea, by imagining the structure of the site and all its processes. At the beginning of the millennium, a
professional and technical solution for the innovative model of vente-privee did not exist, Ilan Benhaim
and the teams who began the venture had to think up and design the tools, systems and processes
internally; a decision which proved to be very strategic.
In 2006, he was named Director for Strategy and Innovation with the objective to standardise the
savoir-faire acquired during the early years, to automate the processes and make the site secure. He
therefore participates in the development of the enterprise and the transmission of skills/knowledge
across 7 other European platforms as well as the site launched in the United States in partnership with
American Express.
“vente-privee consulting, with the savoir-faire of vente-privee.com, is a genuine consultancy service and
business accelerator. For us and for our partner brands, it is always important to be a step ahead. What
interests us are the subjects of the day after tomorrow,” explains Ilan Benhaim.
YellowPages France describe their collaboration with the consulting service: “The consultants
of vente-privee consulting have accompanied the online boutique of YellowPages France in its
development since the end of 2011. The service includes the ergonomics of the site, the client navigation
of the site as well as the graphic design. We appreciate in particular their creativity, their rigour of
execution and their professionalism. It is a relationship of trust that is built over time. They are part of
the team!”
►About vente-privee consulting:
vente-privee consultancy service in digital strategy, the essence of the expertise of vente-privee.com, one of the global leaders of
e-commerce. Over 12 years experience in the digital world, a unique savoir-faire put at the disposition of big name brands that
are coming forward in great numbers to ask questions about their digital development. vente-privee consulting firmly believes
that the client should be placed at the heart of the sales strategy, whatever their sector, and encourages its clients to make the
web an integrated tool of their global sales figure increase.
At the service of large brands from all sectors (ready-to-wear, luxury, services, travel, food industry), vente-privee consulting
brings to its clients a fresh look on the maturity level of their digital strategy (business, organisation) to define afterwards the
necessary steps of development. Made up of around 15 multi-specialist consultants, as well as benefiting from the collective
expertise of the vente-privee.com workforce, its aim is also to suggest an operational accompaniment, such as the improvement
of sales tools, (website, catalogue, cross-channel features, logistics), as well assistance in the selection of service providers which
can lead to the construction of a successful website. vente-privee consulting, with the savoir-faire of vente-privee.com, is a
veritable business accelerator.
►About vente-privee.com:
vente-privee.com founded the online sales event concept and is the global leader in the sector. Specialising in selling brand
overstock since 2001, online sales are exclusive to its 18 million members in Europe. Registration to the vente-privee.com club is
free and with no purchase obligation. Sales are for a limited time only (3 to 5 days) and are organised in close collaboration with
over 2,000 major international brands in all product categories: ready-to-wear, fashion accessories, music, homewares, toys,
sports equipment, high-tech, gastronomy…Thanks to its partnerships with brands, vente-privee.com offers irresistible discounts
(50-70% off). With 1,800 employees in 8 European countries, vente-privee.com generated €1.3 billion gross turnover in 2012, a
22% increase from 2011. In 2011, the website was launched in the United States in partnership with American Express. For
further information please visit the Press Room at http://pressroom.vente-privee.com.
Follow vente-privee.com on (http://www.facebook.com/venteprivee.com.UK) and Twitter (@venteprivee_UK)
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Contact presse vente-privee consulting – Sylvie Poillevé – Tel : 06 69 46 59 24 – Mail : [email protected]