Issue 367
July 2014
The Ever-Evolving World of
Participant Photography
IN THE NEWS
By Jim Gerweck
The Moroccan-born U.S. citizen
and 8-time U.S. road champion told
LetsRun.com that he had never used
EPO when he was found in
possession of it when stopped by
USADA officials. Trafeh maintained
that fighting the drug charges would
be too costly, according to Runner’s
World Online. Trafeh moved to the
U.S. in 1999 and became a U.S.
citizen in 2008. Because Trafeh
passed drug tests at the events where
he won U.S. championships (including
the Fifth-Third River Bank Run in
2013 where he set the American
25K record of 1:14:18), it is likely
those marks and placings will stand.
I
n the early days of road racing and photography, about the only picture
from a race was of the winner breaking the finish tape, assuming it was
a slow news day and the desk editor felt like assigning someone to shoot
the finish.
Fast forward a century or so to the running boom of the late 1990s and
virtually everyone in a major race, from the winner to the last place finisher,
was photographed, often midrace but certainly at the finish, by a team of
shooters from one of a handful of sports photography companies. Just as
your blisters from the marathon were healing, an envelope with tiny proofs
of you in action, cresting Heartbreak Hill or crossing the finish by Tavern
on the Green, would arrive in the mail, accompanied by a form to order
prints to frame and hang on your wall or put on your desk at work.
Jump ahead a few more years and photography underwent a digital
revolution. Film and negatives were out, replaced by pixels and memory
cards, and an almost instantaneous posting of race photos on the event
website. As you were finding your place and time, you could also order
commemorative prints of your accomplishment, almost before the sweat
had dried on your brow.
But that digital technology proved to be a double-edged sword to the race
photography companies. Cell phones were able to take pictures almost as
good as those produced by dedicated cameras, and social media like
Facebook, Twitter, and Instagram usurped physical walls and desks as the
preferred display location. With post-, pre- and even mid-race “selfies”
becoming the photographic coin of the running realm, the race photography
industry business model has undergone a significant transformation in the
past year or so.
A New Model
The new watchword is “sponsored images” – the same high quality,
professionally produced photos that previously were offered for sale to race
(Photography continued on page 3)
Survey Continued on Page 3
INSIDE
Elite Athletes:
Peachtree Gets Creative in Using Elites to Promote the Race
Going Green:
Strategies to Keep Waste out of Landfills
The Business Page: Hoka One One Surging with Ultrasize Shoe Models
Mo Trafeh Retires from Sport After
Being Found with EPO
“Traditional” Running Events Up 11%
The 2013 participation figures
provided by industry trade association
Running USA pegs the growth of
runners in “traditional” events
(excluding untimed color runs, mud
runs, obstacle runs, etc.) at 15 million,
up from 13.5 million in 2012. Counting
“non-traditional” events, the
percentage growth swells to 19%.
The report estimates 23,600
organized “traditional” running events
in the U.S. and 4,600 “non-traditional”
events. Female participation increased
by 1% of the total, as it has for the
last three years, to an all-time high of
57% (8,180,800 male finishers and
10,844,200 female finishers). The
(News continued on page 8)
www.rrm.com
RRM, July 2014
Page 1
No part of this publication may be reproduced in any form without written permission of the publisher
LETTERS
Age Group Record Recognition
I
enjoyed Claudia Piepenburg’s
article How to Prepare for, Time
and Submit a Performance as an Age
Group Record. It contains valuable
information for RDs. I believe that
there are several additional important
points that race directors might find
beneficial:
Signatures by the Chief Timer and
backup timing personnel are required
on the form, which is best facilitated
on race day.
(1) I recommend that Race Directors
who are unfamiliar with the USATF
Road Race Performance Recognition
Application Form, which is referenced
in the article, download and review
it in advance of their race. Some
information requested on the form
requires preparation and coordination
before the event. For example, the
form asks the race to submit three
separate backup hand stopwatch
times for the overall male winner and
the overall female winner of the race
captured in tenths and hundreds of
seconds, in addition to their times
from the primary timing device.
(2) Certified USATF road racing
officials, particularly Referees, are
often very familiar with the Road
Race Recognition Application Form
and its requirements. In fact,
sometimes the Referee will oversee
the preparation of the form, assign
the job of hand stopwatch timers to
other members of the Officials crew
who are working the finish line,
obtain the necessary signatures on
the form, and submit the completed
form to USATF along with full race
results in USATF’s requested
format.
The article correctly states that,
ultimately, the responsibility for
ensuring the completion and
submission of the Road Race
Recognition Application Form is
Now Available:
2014-16 RRM Running Industry
Resource Directory
Organizing Running Events:
The Complete Guide to Staging
a Successful Road Race
This completely updated publication is
loaded with contact information for over
2,000 businesses, organizations and
running event directors.
This A to Z Guide is a single-source,
complete overview of race directing,
designed for beginning and advanced
race directors of races of all sizes.
Details at www.rrm.com
Order now at www.rrm.com
Road Race Management Newsletter is provided to members 11 times per year.
Our office is located at 4940 Hampden Ln., Suite 212, Bethesda, MD 20814.
Copyright 2014 by Road Race Management, Inc. No part of this publication may
be reproduced in any form without written permission of the publisher. ISSN:
0739-3784. Phone: 301-320-6865. Fax: 301-320-9164. E-Mail: [email protected]
Editor and Publisher
Managing Editor
Phil Stewart
Pam Balcke
Marketing Consultant Jeff Darman
Administrative Asst. Beth Rosenthal
Contributing Writers: Jim Ferstle, Jim Gerweck, Jim Hage, Dave Kayser,
Sheila Kayser, Dave McGillivray, Keith Peters, Claudia Piepenburg, Sean
Ryan, Mark Winitz
The views expressed in Road Race Management Newsletter may not reflect the viewpoint of
Road Race Management, Inc.
www.rrm.com
with the Race Director of the USATF
sanctioned event.
MarkWinitz
USA Track & Field Pacific
www.pausatf.org
Certified USATF Official/Referee (Master
Level) Association Long Distance Running
Officials Coordinator
D
ave McGillivray’s column on
water station layout last month
was very informative. I particularly
liked the “drinking lane” concept.
Perhaps a similar area in a local
watering hole could be established
for harried race directors after their
event!
One issue he did not mention was
the actual location of aid stations on
the course. Many races place their
stations at mile marks, since it makes
it easier for volunteers to know where
to set them up and participants can
better plan their hydration and
nutrition needs. However, a big
mistake is to place the station BEFORE
the mile point. This creates two
potential problems.
First, in all the activity around aid
stations, runners may not see the
markers, signs or clocks for the split.
Second, if they do see it, their natural
reaction is to look at their watch and
check their pace, perhaps punching
the split button. If they’re holding a
cup of water, or worse, sports drink
as they turn their wrist to look at the
watch, the contents of that cup will
wind up down the front of their
shorts or on the road, and not in their
mouth!
Moral of the story: mile split FIRST,
aid station SECOND.
Jim Gerweck
USATF Road Running Technical
Council 
RRM, July 2014
Page 2
No part of this publication may be reproduced in any form without written permission of the publisher
Photography
(Continued from page 1)
participants, but are now being given
away for free – with the logo, or
logos, of sponsors attached to the
picture.
Boston-based startup Gameface
Media has been leading the charge
into this new market landscape.
Founded in late 2012, Gameface
gave away about 1 million photos of
an estimated 100,000 participants
in 2013. This year, the company is
expecting to give away about 20
million photos of 2.5 million
participants, and in 2015, the
company expects to give away about
40 million photos of 5 million
participants, according to company
CEO and co-founder David Lavallee.
The photos – taken by a network of
800
professional
freelance
photographers across the country–
are free to race-day participants;
revenue for the company is generated
through sponsors, advertisers and
the athletic events themselves.
Each participant gets between six
and ten free photos featuring two
logos–one of the event and one of
the sponsor, Lavallee said. The
company also allows sponsors,
advertisers and brands, including
TomTom and Under Armour, to host
the collection of photos on their own
Facebook page or website.
“People are used to having almost
instantaneous pictures of themselves
or their friends in races, and posting
them to social media sites just as
quickly,” said Lavalee. “We’re
providing
them
with
more
professional, better images than what
they could take themselves, but at
no additional cost.”
Gameface’s target events are
medium- to large-sized races of 1,000
entrants or more, although recently
the company signed a deal with the
San Francisco Marathon, which
attracts more than 25,000
participants. “This is the first major
city marathon to ever give away free
race photos,” Lavallee said. “We
think this is going to help change
how participants and event directors
see photography.”
Gameface’s entry and growth has
certainly changed the way more
traditional event photography firms
are approaching the market.
MarathonFoto, perhaps the preeminent firm in for-sale race imagery,
has responded to the challenge
presented by Gameface by
emphasizing its Sponsored Image
Services program, which was
recently expanded to global
availability. MarathonFoto began the
service more than six years ago and
has provided free images for its
event clients at the Boston Marathon,
Marine Corps Marathon, Rock‘n’Roll
Marathon series and numerous other
events. “The endurance photo market
is constantly evolving,” said company
president Bruce Franke. “Digital
photography has had a significant
and very positive impact on our
business as well as on the general
photography industry. It has allowed
us to capture more images than
ever, deliver them to participants
faster and in more ways.
“The traditional ‘retail’ model of
offering images continues to be very
viable,” Franke continued. “As the
market shifts to delivering images to
participants in other ways, we will
continue to develop innovative
methods to deliver those images,
including social media. We are
working on several new initiatives
that will be introduced over the next
few months, including launching our
new Rewards Club. We are very
excited about the future possibilities
in this industry.”
Options for Smaller Events
Whatever the model, most larger
event photography firms are geared
toward events of 1,000 participants
or
more,
leaving
smaller
neighborhood races to fend for
themselves in offering race photos.
Often a volunteer with photographic
skills or smaller local shooters can
perform this task, but recently races
have been able to virtually automate
the process through race photos
and videos linked to results provided
by ChronoTrack Live (CTL), the online
registration and results counterpart
of the ChronoTrack transponder
timing system. Normally provided
as an added feature of transponder
timing, small cameras are positioned
near the timing mats at the finish or
on the course, and clicking on an
icon in the online results takes
runners to a photo and/or a video of
them crossing that point. Those
images are usually branded, with
logos of the race as well as one or
more presenting sponsors.
“The platform is very modular,”
said Matt Downin, the company’s
National Director of Key Accounts.
“We have the ability to deliver images
without timing or registration, but
it’s easier and more efficient if
everything is integrated.”
Downin feels there is a huge
untapped market for CTL’s image
service. “Out of 150 timers who
have timed 10 million athletes, there
are probably only a dozen who use
the
photography
platform
consistently.
“This is a valuable piece of media
real estate,” he continued. “I think
everybody’s going to land there
eventually.”
(Photography continued on page 5)
RRM, July 2014
Page 3
No part of this publication may be reproduced in any form without written permission of the publisher
ELITE ATHLETES
Utilizing Elite Athletes at the Peachtree Road Race
By Phil Stewart
N
ewly-installed Atlanta Track
Club Executive Director Rich
Kenah plunged right into his
first year at the helm of the club’s
signature event, the July 4th, 60,000runner AJC Peachtree Road Race,
with a number of initiatives designed
to connect the elite athletes and the
“other” 59,950 participants. “[The]
initial
feedback
has
been
overwhelmingly positive,” Kenah told
Road Race Management.
The 2014 AJC Peachtree Road
Race 10K had already been awarded
the USA 10K Men’s and Women’s
Championships by USATF prior to
Kenah’s arrival, but he decided to
concentrate all of his efforts on
promoting the championships – and
the top American athletes – by
redirecting all of his prize money into
the championships and eliminating
foreign athletes from the elite field. He
does not see this as a permanent
change and anticipates returning to
the event’s traditional embrace of
athletes of all nationalities and returning
to the PRRO circuit in 2015.
Meb and the Kilometer Kids Charity
Chase
Kenah grabbed the most publicity
by enlisting 2014 Boston Marathon
winner Meb Keflezighi to help raise
funds for the Atlanta Track Club’s
“Kilometer Kids” program, which
supports the club’s youth running
programs. It was a win-win situation
for everyone – Meb generated lots of
exposure and he got a week off from
having to run a competitive race.
Keflezighi started ten minutes after
the last wave (entirely walkers) with
the goal of passing 22,500
participants and raising $75,000 for
the program. Running with three
members of the Atlanta Track Club’s
elite men’s team who shouted “Meb’s
coming through,” as the entourage
made its way down the left hand side
of Peachtree St., Keflezighi ended up
passing 22,780 participants and
finishing in 38:58. To promote
publicizing the initiative on social
media, Meb’s accomplices held signs
encouraging participants to tweet
“#MEBPASSEDME”. The account of
Meb’s entourage made the front page
of the AJC sports page on July 5; the
story about Christo Landry’s and Amy
Hastings’ victories in the USA
Championships appeared on page 8.
Capitalizing on the visibility generated
by Keflezighi on race day, the ATC
sent out a blast email pitch from
Keflezighi five days after the race
asking for an additional $22.50
donation to the Kilometer Kids
program. Keflezighi wrote in the email,
“I’ve written about running to
overcome obstacles and some might
see running through 59,999 others
as an obstacle, but I saw it as an
exciting challenge and a means to
raise awareness and funds to support
a worthy initiative, to encourage young
people to achieve health and fitness
through running.”
Keflezighi appears tireless in his
willingness to promote the sport (he
spent hours at the expo in the days
leading up to his Boston Marathon
win). On Wednesday before Friday’s
Peachtree Road Race, he showed up
in Piedmont Park to race against
some of Atlanta’s top community
leaders in the ElliptoGO Executive
Challenge.
Kenah summed up the Meb
experience, “[It] was also fascinating
to see how much Meb and his effort
to pass 22,500 people resonated
with our race participants. It is safe to
say that tens of thousands of people
in Atlanta now know more about Meb
and his story than they did before July
4th. We had multiple helicopters just
tracking his progress along the
course.”
Other Elite Athlete Initiatives
• Olympians at Peachtree Jr: The
ATC invited a number of local
track and field Olympians who are
not distance runners to appear at
the club’s Peachtree Junior event
held on May 17. Included on the
roster were Adam Nelson, 2004
gold medalist in the shot put;
Chaunte Lowe, a 2005 World
Championships silver medalist in
the high jump; Dwight Phillips,
the 2004 gold medalist in the long
jump; and Terrence Tramell, a
two-time Olympic silver medalist
in the 110-meter hurdles.
• Other Elite Athlete Appearances:
Keflezighi and Lauren Fleshman
appeared at the expo to sign
autographs in the days leading up
to the race, and Fleshman showed
up at retail partner Sports Authority
the afternoon after the race to
hand out Peachtree mugs to the
top 1,000 finishers.
• Kilometer Kids Participants at the
Awards Ceremony: Members of
the Kilometer Kids program were
partnered with all of the award
winners at the awards ceremony,
walking onto the stage with the
award winners and draping the
medals around their necks,
RRM, July 2014
Page 4
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• Elite Athletes Encouraged to Tell
Stories about the Event on Social
Media: At the athlete technical
meeting and at other times, race
officials encouraged the elite athletes
to post Facebook messages and
tweet about their experiences at
the event using #ajcprr and
Tag@atltrackclub on Facebook and
Twitter whenever possible.
Other Marketing Initiatives
Although not connected directly with
elite athletes, the ATC sent out postrace blast emails inviting Peachtree
participants to join the Atlanta Track
Club (and promoting the club’s yearround schedule of events and
activities) and, of course, a final
opportunity to purchase Peachtree
and ATC merchandise.
Club in the days, weeks and months
outside of Peachtree week. When an
athlete spends her or his time creating
connections to our club and our
running community, it makes it easier
for us to justify inviting them back to
do other things for [the] Atlanta Track
Club.
RRM: Do you think a similar initiative
can work with international athletes?
RK: Absolutely. While I have been
in the sport for most of my life, I am
a relative newcomer to the road race
community so I want to learn more
about what works and what doesn’t
before I suggest what our focus will
be on the elite side going forward.
Photography
(Continued from page 3)
Kenah Sums Up the Experience
Combo Approach for Bigger Events
A few weeks after the race, Kenah
replied to some specific questions
from Road Race Management about
the experience:
One very large race that made that
jump this year was the Lilac
Bloomsday 12K, which with nearly
50,000 participants is one of the
biggest events in the country.
Organizers there used a combination
of automated cameras and human
photographers to provide race pictures
to all the participants.
“We were pretty happy with the
results overall compared with previous
years,” said race director Don Kardong.
“One problem with human
photographers in a race our size is
they can’t get everyone, but I don’t
think I’ve run into anybody who didn’t
get at least one photo.”
Kardong admitted the process
wasn’t perfect, nor without additional
effort. “There are some things we
need to tweak, like the positioning of
the automatic cameras,” he said.
“There’s a little bit of a learning curve,
but we have a better idea of what we
Road Race Management (RRM): How
open were the athletes and their agents
to these initiatives? Did you pay
appearance fees to those athletes
whom you used in these initiatives?
Rich Kenah (RK): Both athletes and
agents seemed to understand why
we made the change and appreciated
the efforts to promote the athletes in
a new way here in Atlanta. I didn’t get
any direct complaints. This may be
related to the fact that we made it
clear that this was not a permanent
shift in our strategy.
I am not sure we’ll ever get into the
business of paying appearance fees
just to come here and race. But we
are open to elite, accomplished
athletes who want to make a significant
commitment to [the] Atlanta Track
That being said, I am bullish on the
use of elites as long as the athletes
become and remain relevant to the
thousands of our other participants. At
the AJC Peachtree Road Race we
have 60,000 runners on a point-topoint course. The elites are done
with the race well before the vast
majority have even started, so the
opportunities for interaction are not
obvious. Our team is going to spend
time looking at ways to weave our
elites into the fabric of the race. We’d
love for our elites to have an ongoing, meaningful dialogue with our
60,000 participants. Not sure what
that will look like just yet. 
want to do now.
“The other thing we found was that
it required more coordination on our
end than it did in the past, much more
pre-race planning to make sure it
worked,” he continued.
“In the past, we had complaints from
people asking why they had to pay so
much for photos. That all went away.”
Conclusion
While it’s doubtful for-sale event
photos will disappear completely, it’s
clear there has been a sea change in
the business model and the medium
for providing such photos to race
participants. Just as no one could
have anticipated the almost universal
spread of digital photography and
social media sharing a quarter century
ago, race organizers and event image
companies must be open to and
ready to adopt similar technological
advances to come, or risk being left in
the photography starting blocks. 
RRM, July 2014
Page 5
No part of this publication may be reproduced in any form without written permission of the publisher
GONG GREEN
1-2-3 ... Do!
By Keith Peters
I
n previous installments of this 1-2- end up with sampling cups that run policy, which was distributed to all
3 series of columns about getting the gamut from recyclable to sponsors and vendors.)
But once you’ve done all the planning
started on the path to producing a compostable to just plain trash – and
more socially and environmentally your waste collection and sorting and responsible purchasing that you
responsible running event, I’ve volunteers may not be able to tell can, every successful waste diversion
addressed the topics of planning and which is which. (At the Chevron effort ultimately depends upon a
goal setting for sustainability initiatives, Houston Marathon Expo in 2012, for successful waste collection and sorting
focusing specifically on waste example, I collected nine different system. That’s where bins,
management initiatives. In my June sample cups from vendors, and had a educational signage and well-trained
column, I suggested that one primary very hard time deciding which cups volunteers come into play. And where
objective should be to keep as much were recyclable, compostable or working closely with your local waste
waste out of the landfill as possible; trash! In 2013, this issue was clearly haulers and/or municipal officials can
the intent of this installment is to addressed in the Chevron Houston
(Green continued on page 8)
present strategies and tactics to help Marathon’s acceptable materials
you address that objective.
First things first: Having a clearly
defined set of criteria for procuring the MILEPOSTS
vast array of goods and services
required to put on a responsibly
produced event can contribute greatly
toward helping you keep as much By Dave Kayser
waste out of the landfill as possible.
This new feature provides a periodic overview of happenings of events around
For example, if you make a written
the country.
commitment to reduce and divert
waste by only purchasing reusable or
Non-Traditional Events: The Hard Charge mud run series has ceased
recyclable items, specifying acceptable operations and will not offer refunds to runners who registered for future events,
packaging and encouraging reduced although race officials are attempting to arrange a comparable race transfer for
packaging, you will be well on your paid registrants. . . . Run or Dye, a color-themed race series, has merged their
way to eliminating much of the waste upcoming individual Portland and Eugene races into one event in Portland, much
that a typical event generates.
to the consternation of many Eugene entrants. Eugene has already hosted two
If you tell your sponsors and vendors color runs this year. . . . The Electric Foam 5K race series has gone out of
that Styrofoam is not an acceptable business after canceling races in Dallas and Columbus, OH, and rescheduling
packaging material, you won’t have two others. Groupon is processing refunds for all race entrants, according to
any to throw away post-event. Likewise, the Electric Foam website, and Electric Foam plans to file for Chapter 7
asking an apparel sponsor not to wrap bankruptcy.
each finisher’s t-shirt in a plastic bag
Weather: A lightning strike during Colorado’s Hardrock 100 (miler) knocked
will eliminate a lot of waste – even if film Adam Campbell off his feet as he neared the top of 14,000 foot Handles Peak
plastic is recyclable in your locale. If you during the race, but after suffering only a damaged headlamp he managed to
have an expo, think about supplying continue and finish in third place. . . . The June 1 Minneapolis Marathon was
one small cup for sampling to all your canceled due to heavy rain and lightning. Partial refunds or a discounted entry
vendors (build the minimal cost of this fee for the 2015 event are being offered to registered entrants.
into your booth fee).
Medical: A teen’s death at the March Shamrock Half Marathon was caused
Why would you do that, you ask? by a heart condition worsened by dehydration and fatigue, according to a
Well, if you don’t have a plan for CHART
medical 3examiner’s statement and reported by the Virginia Pilot. Cameron
sampling at your expo, you’re likely to Gallagher, 16, collapsed shortly after finishing the race and died soon after. 
Changes for Non-Traditional Events
RRM, July 2014
Page 6
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THE BUSINESS PAGE
Hoka One One, Nike and Under Armour All See Strong Sales
F OOTWEAR Hoka One One, a
Deckers brand that is
NEWS
currently enjoying the
popularity of maximalist running shoes, has grown
over 300% in the past year and can
now be found in 750 running specialty
stores, up from 180 in 2013.
Company president Jim Van Dine
told Footwear News that Hoka will
be debuting oversize shoes (as
opposed to their now-familiar ultrasize
models) this month. The new line
will have a lower profile but still be
larger than conventional shoe
dimensions. Next year, the product
line will “dramatically” expand to
include shoes targeted to sporting
goods stores such as The Sports
Authority and Finish Line. Fourteen
field service reps have been hired to
host clinics and demonstration runs
around the country.
Nike reported a strong FY13 fourth
quarter, along with 40% growth in its
online business during the past fiscal
year. As part of the company’s fourth
quarter report, CEO Mark Parker stated
that the scope and scale of future
innovations for both products and in
the digital realm is “truly remarkable.”
Company running revenue grew 10%
for the year to $4.6 billion.
After a less-than-successful entry
into the running shoe market in 2008,
Under Armour went back to the
drawing board and developed the
form-fitting SpeedForm technology.
The SpeedForm Apollo helped expand
total footwear sales from $300 million
in 2013 to an expected $400 million
this year, according to Footwear
News, and the company has ambitious
plans to become even better-known
in running footwear. Its Portland, OR
design center will double in size to 50
employees next year, and “a
substantial marketing push” will begin
early in 2015 that will include
grassroots efforts at small running
events and major marathons. New
race sponsorships will also be
announced soon. Data from its newlyacquired MapMyFitness site shows
runners averaging about 3.1 miles on
a typical run, and company staff is
discussing how to build the optimal
shoe for that distance. Dave
Dombrow, head of footwear design
stated, “Running is key to who we are
now, but it’s also key to who we are
going to be in the future.”
Adidas has released Fit Smart ($199
retail), the newest addition to its
miCoach digital fitness line of
products. The new soft silicone device,
designed for athletes of all levels,
measures heart rate, calories
expended, pace, distance and stride
rate, which are used to calculate
workout intensity.
Skora has moved its headquarters
from Portland to Seattle in order to be
closer to retail giants Amazon and
REI, who are among the company’s
largest customers of its running shoes.
Triathlete magazine speculates that
maximalist running shoes, most often
seen at ultra races, will soon be de
rigueur at triathlons as athletes attempt
to find a new way to combat fatigue
coming off the bike.
The newly-formed
MISCELLANEOUS Pettet Endurance
Project, founded
by Greg Poffenroth, has introduced a
line of merino wool apparel specifically
designed for endurance runners. The
all-wool pieces are designed and
produced in the USA, and to remain
price competitive, are only available at
pettetendurance.com. Shirts for both
men and women are currently
available, and the line is expected to
expand to singlets, shorts and tights.
After 15 years of working for
Running USA in various capacities,
Ryan Lamppa is leaving to devote
more time to his media company,
Event PRO, and Bring Back the Mile.
Formula 4 Media’s inaugural The
Running & Fitness Event for Women,
held in July in Chicago, attracted 115
exhibitors and reportedly gained much
acclaim from those attending. A full day
of special presentations that dispensed
advice on properly serving the female
consumer attracted close to 500 people.
Airbnb will be a sponsor of this year’s
New York City Marathon, which has
angered the city’s hotel industry, who
feel the home and apartment rental
website is a threat to their livelihood.
MarathonFoto has expanded its
Sponsored Image Services program,
which gives event participants free access
to race images along with the ability to
purchase additional products on
MarathonFoto’s website. The program,
previously available only to select races,
will now be available globally.
The Active Network will be relocating
its global headquarters to Dallas in
2015, but will retain a presence in
San Diego, its current HQ location.
The Finish Line has appointed Scott
Goodman VP of store operations for
its Running Specialty Group venture.
ELLIPTIGO has chosen 130
applications from hundreds received
for its PR: Initiative, which is
guaranteeing a personal best for each
selected applicant in a race this fall.
Partnering with McMillan Running,
the company will create personalized
training programs for each runner,
and if a PR is not set in their chosen
race, they can return the ELLIPTIGO
for a full refund. ELLIPTIGO has
introduced a limited edition ELLIPTIGO
(Biz Page continued on page 8)
RRM, July 2014
Page 7
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Biz Page
Green
(Continued from page 7)
(Continued from page 6)
8S “Meb Edition” to celebrate Meb
Keflezighi’s Boston Marathon victory.
The RRCA is currently accepting
applications for 2014-2015 Roads
Scholar grants. The deadline to apply
is August 31. Final Surge, an online
training log site, has been named a
Platinum Supporter of the RRCA.
The World Marathon Majors has
chosen Infront Sports & Media to
support its marketing operations,
handle its first-ever integrated
sponsorship program and build the
WMM brand.
Runner’s World has signed a
partnership deal with Spartan Race
that will bring RW training plans to
participants of the Spartan race series,
place exclusive stories on Spartan.com
and have an RW presence at select
Spartan events. NBC Sports has signed
a multiyear deal giving it exclusive
media rights to the race series.
Mazda will be the
CGI WATCH
official
Automotive Partner of
the remaining 2014 Rock ‘n’ Roll
series events.
Meb Keflezhighi has been appointed
first Vice-President of Running and
will work on CGI's training content
and directly contribute to the
company's overall growth, focusing
on the Rock 'n" Roll Marathon series.
Bernard Lagat’s pending 5K road
record of 13:19, set at the CGIowned Carlsbad 5000, will not be
submitted to USATF for approval,
due to the improper placement of a
cone at a turnaround point that made
the course 13.5 feet short. 
News
(Continued from page 1)
number of finishers in 5Ks grew the
most, at 34%, followed by “nontraditional events” at 22%. Marathon
growth outstripped half marathon
growth, 11% to 6% (perhaps driven
by the reinstituting of the New York
City Marathon after 2012’s
cancellation). The full report appears
at www.runningusa.org.
Tracey Russell to Keynote Road Race
Management Meeting
The newly-hired CEO of the Asics
Los Angeles Marathon, site of the
2016 Men’s and Women’s Olympic
Marathon Trials, will discuss the trials
and LA Marathon at the annual meeting
and trade exhibit in Hollywood, FL,
November 6-8. 
NEW MEMBERSHIP
OR
really pay off.
A few years ago, Lilac Bloomsday
Run officials teamed up with the City
of Spokane and another large event –
Hoopfest – to purchase some 200
Clearstream recycling containers,
which then were made available to
other Spokane area events through a
“lending library” system. The thinking
was that if events in Spokane offered
a consistent approach to collecting
recyclables, their waste diversion
metrics would improve. Since 2009,
the Clearstream recycling bins, paired
with clear signage that shows what
items at the event are recyclable and
manned by well-trained Master
Recyclers, have combined to produce
a significant improvement in
Bloomsday’s waste diversion efforts
on a year-by-year basis.
In the final installment of this 1-2-3
series, I’ll focus on post-event metrics,
review and communications.

Keith Peters is the author of the
second edition of Road Race
Management’s Guide to Greener
Running Events, and is the Executive
Director of the Council for Responsible
Sport. He posts regularly on Twitter
@GreenRaceGuru. 
RENEWAL ORDER FORM
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Race Management Newsletter, along with discounts on other Road Race Management publications and
services, and discounts from selected running industry vendors.
Our payment of $112 for membership (overseas, $127, U.S. funds drawn on a U.S. based bank) is
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RRM, July 2014
Page 8
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