Sponsorship
Prospectus | 2015
2nd Annual ORHF
“Color it Purple”
Fashion Show
Sheraton Tyson’s Hotel
Grand Ballroom
8661 Leesburg Pike
Tysons | Virginia | 22182
Operation Renewed Hope Foundation, Inc.
PO Box 10142
Alexandria, Virginia 22310
ORHF | Sponsorship Prospectus | 2015
About Us
The Operation Renewed Hope Foundation (ORHF) is a charitable
501(c)(3) Veteran-led organization. ORHF provides quality housing
and supportive services to Veterans experiencing homelessness or
who are at risk of becoming homeless. More than 49,000 Veterans
live in transitional shelters or on the streets nationwide and another
1.5 million are at risk of becoming homeless.
The ORHF team is determined to help these men and women secure homes for
themselves and their families and they need your help! These Veterans served our great
country, preserved our freedom, and it’s our responsibility to help them in their time of
need.
On November 14th, 2015, ORHF will host its 2nd Annual
An Evening of Cupcakes, Cocktails, & Couture.
“Color it Purple” Fashion Show,
This event will be held at the
luxurious Sheraton Tysons Hotel in Tysons Corner, Virginia.
This year’s fashion show will feature the latest ready-to-wear designer collections, a silent
reverse, and live auction. Guests will also enjoy outstanding desserts, wines, and
cocktails from an open bar all in an effort to raise awareness and funds to end Veteran
homelessness.
We’re excited with the prospect of partnering with you to further our mission to end
Veteran homelessness in the Washington, D.C. Metropolitan area. We invite you to
learn more about our organization, mission, and our many sponsorship opportunities.
Thank You,
Deborah
Founder & CEO
LTC (Ret), US Army
URL: www.orhfoundation.org
EMAIL: [email protected]
FACEBOOK: @OperationRHF
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ORHF | Sponsorship Prospectus | 2015
Our Initiative
At last year’s Inaugural event (“In Plain Sight”) patrons
were treated to an evening of spectacular lights,
music, and fashion featuring talent from the
Washington D.C.
metropolitan area.
Sarah Fraser and
Melanie Glazener of
the DC 1073 Morning
Show served as the
emcees.
The show was produced by Marcellas Hill, a local
young talent who had just returned from New York
where he was a part of the production team that produced the BET Fashion Show at
the world famous New York City Fashion Week. Marcellas and his team wrote and
produced “In Plain Sight” especially for the ORHF Fashion
Show. Local designers were headlined by recent British
Vogue featured designer Danielle Canfield, Kataya Adeeve,
and others as they had their collections on full display as
local models and Veterans walked the runway.
The crowd roared as Virginia native
Courtney Garrett fresh off her Miss
America 2nd Runner-Up finish at the
2015 Miss America Pageant walked
the runway wearing a gown from the
Kataya Adeeve collection. Later in
the show, Courtney performed “Parla Piu Piano” the same
opera piece she performed at Miss America.
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ORHF | Sponsorship Prospectus | 2015
Our Initiative
The highlight of the show
was a Veteran Children’s
walk, escorted by ORHF
CEO and founder LTC (R)
Deborah Snyder and US
Army Veteran, Jacqueline
Griffin, mother of Redskins
quarterback Robert Griffin,
III.
The finale of the night was
a special “Veterans Walk
the Runway” produced by the ORHF Director of Development and former Miss
America 2010 Caressa Cameron-Jackson and Army Veteran wife Cherita Barnes.
The “Veteran Walk the Runway” featured and honored Veterans, family members of
Veterans, and Veterans who have been assisted by the Operation Renewed Hope
Foundation, starting a
tradition we will continue at this year’s event.
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2nd Annual ORHF
Fashion Show |2015
This year’s “Color it Purple” Fashion Show will serve as the
pinnacle of high fashion and decadence. The essence of
Washington DC society, exquisite collections from local and
world-renown designers, the finest in sweet treats, and
mixologists are brought together all in the effort to end
Veteran Homelessness.
The event will attract press,
dignitaries, and industry elites.
Supporters from across the
Metropolitan Washington DC
area come together to
support the cause, and enjoy
an evening of “Cocktails,
Cupcakes, and Couture” This
year’s 2015 Fashion Show will
be the most glamorous event
yet!
Our runway show features
producers, designers, models
from around the world,
extravagant culinary delights
and exquisite wine, beer, and
cocktails, a reverse auction, a
silent auction followed by a
live auction and more.
Exclusive guests and sponsors
gain access to our VIP Balcony
Lounge with hosted bar, hors d'oeuvres, and sweet treats.
A VIP and Press Reception will be held prior to the event,
along with a post-production
social. These tickets are limited and must be reserved in
advance.
Join us this year and be “Fashionably Philanthropic” as you
show your support for this most worthwhile cause.
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2nd Annual ORHF
Fashion Show |2015
Sponsorship Packages & Offerings
The Operation Renewed Hope Foundation Fashion Show at the Sheraton Tyson’s Hotel
provides excellent marketing opportunities for organizations that want to be recognized by
celebrities, stylists, and top designers. It is also attended by business and community leaders,
Washington & industry elites, high-society guests and the local Washington Metropolitan area
press and media, and luxury publications.
By becoming a sponsor with us, your brand will be in the spotlight with the recognition of
supporting such a worthwhile Veteran cause.
All Sponsors and Event Underwriters will receive the following benefits:
1. Recognition and exposure opportunity during the preceding events leading up to the event
and during the event
2. Recognition and exclusive opportunities and access to local press and celebrities in the re-
stricted access VIP Balcony
3. Promotional flyers distributed throughout the Washington DC Metropolitan area
4. Display of your logo on the Fashion Show program guide and all ORHF Social Media outlets
5. An opportunity to promote your organization with a section named after your company
If your company or organization is interested in participating or securing any of the sponsorship
packages or underwriting opportunities identified in this prospectus please contact Chris Barnes
([email protected]) or Caressa Cameron-Jackson ([email protected]) at
202-486-7735.
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2nd Annual ORHF
Fashion Show |2015
Presenting Sponsor Package & Offering
($25,000)
In addition to all the base offerings outlined above the Presenting Sponsor will receive the
following:

Recognition on all media material for 12 months

Speaking Opportunity Company CEO opens fashion show with 3 minute salutation

VIP Lounge Presenting Sponsor logo placement in VIP Lounge

Red Carpet Press Wall Presenting Sponsor logo placement on step-and-repeat and digital
materials •

Event Entrance Presenting Sponsor logo placement on welcome and check-in signage

Program Guide Inside cover or back cover, full-page ad, and recognition as presenting
sponsor

Online and Media eNewsletter Promotions Presenting Sponsor logo placement and URL on
event page and in all online and eNewsletter promotions

Media Exposure Recognition as presenting sponsor in all media outreach, advertisements,
and on-air mentions.

Event Flyers Presenting Sponsor logo on all printed event marketing collateral distributed

Ten (10) VIP Fashion Show Tickets with front row reserved seating, access to VIP Lounge
(hosted bar) and VIP gift bag

One night stay (Event Night) in two Sheraton Tysons Hotel Club Level rooms

Access for company executives to all VIP and Press events and receptions
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2nd Annual ORHF
Fashion Show |2015
Title Sponsor Package & Offerings
($15,000)
In addition to all the base offerings outlined above the Title Sponsor will receive the
following:

Host VIP & Press Reception at company location (Off-Site)

Speaking Opportunity Company CEO opens VIP & Press Reception with 3 minute salutation

Red carpet Press Wall Sponsor logo placement on step-and-repeat and digital materials

Event Invitations Recognized as VIP & Press Reception Host on printed invitations

Online and eNewsletter Promotions ENewsletter invitation to media & VIP attendees; postreception coverage on event page and social media

Media Exposure Recognition as VIP & Press Reception Host in media outreach and coverage

Program Guide 1/2 page ad and recognition as VIP & Press Reception Host

Eight (8) VIP Fashion Show Tickets with reserved seating, access to VIP Lounge (hosted bar)
and VIP gift bag

One night’s stay (Event Night) in one Sheraton Tysons Hotel Club Level rooms

Access for company executives to all VIP and Press events and receptions
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2nd Annual ORHF
Fashion Show |2015
Underwriting Packages & Offerings
The Operation Renewed Hope Foundation “Color
it Purple” Fashion Show at the Sheraton
Tyson’s Hotel provides excellent marketing opportunities for organizations who want to be
recognized by celebrities, stylists, and top designers. It is attended also by business and
community leaders, Washington & industry elites, high-society guests and the local Washington
Metropolitan area press and media, and luxury publications.
By becoming an event underwriter with us, your brand will be in the spotlight with the knowledge
and recognition of supporting such a worthwhile Veteran cause and the following benefits:
1. Exposure opportunity during the preceding events leading up to the event and during the
event
2. Exclusive opportunities and access to local press and celebrities in the restricted access VIP
Balcony
3. Promotional flyers distributed throughout the Washington DC Metropolitan area
4. Display of your logo on Fashion Show program guide and all ORHF Social Media outlets
5. Exclusive Promotional recognition directly tied to the selected underwriting package
The following underwriting opportunities are available for this years show:
Bar & Beverage Underwriter ($10k)
Sound & Lighting Underwriter ($10k)
Dressing & Staging Room Underwriter ($5k)
Hors-d’oeuvres & Dessert Bars ($5k)
Registration Desk (2k)
Silent Auction (2k)
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ORHF | Sponsorship Prospectus | 2015
Thank You
Hi! My name is Tatianna and I am the
Teen Spokeswoman for ORHF. I
became actively involved in
supporting the cause of ending
Veteran homelessness three years
ago when my father, an ORHF
volunteer and disabled Veteran, told
me about the problem of Veteran
homelessness. It was hard for me to
understand how we could allow this
to happen when these men and
women live in the face of danger to
protect our way of life and freedom.
As you have read this there are
almost 50,000 Veterans living in
transitional shelters or on the streets
nationwide. Since 2011, ORHF
has helped over 300 Veterans and
their families, raised more than $500k,
and provided $100K in
interest-free loans. We found these
Veterans homes ending their cycle of
homelessness or prevented them from
becoming homeless. We also provide
our Veterans with other
resources such as transportation,
donated furniture and household
items, dental appointments,
donated business attire, and
employment networking. I am
asking you for your support and
sponsorship of this wonderful and fun
event! Help us take care of these warriors in their time of need and like our motto says, we
are "Giving A Hand Up & Not A Hand Out".
I look forward to seeing you at the Show and Thank You!!
Tatianna
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