Timetable
_
TIME
9:00
PADDINGTON
TOWN HALL
THE BAR
@ TOWN HALL
#Purpose2016
_
CHAUVEL
GRAND
CHAUVEL
HIDEOUT
GALLERY
@ JUNIPER HALL
THE KITCHEN
@ JUNIPER HALL
THE RESERVOIR
GARDEN
WELCOME
9:25
OPENING PLENARY
Chillout space &
wifi in The Reservoir
Cathedral Thinking
FACILITATOR
Wifi name:
Paddington Reservoir
Free WiFi
Matt Wicking
SPEAKERS
Chris Halburd, Purpose of the
Corporation Project
Jirra Lulla, Kalinya
Communications
Geoff Manchester, Intrepid Travel
10:30
BREAKOU T SE SSIONS
11:00
12:30
B REAKOUT SESSION S
1:30
3:00
3:30
MORNING TEA
SHORT TALKS & PANEL
LIGHTNING TALKS
The Campaigning
Company
New Kids on
the Block
FACILITATOR
FACILITATOR
Alicia Darvall
B Lab Australia & New Zealand
Cass Mao
SPEAKERS
Eva MacKinley, The Last Straw
Jacqueline Haines, Vävven
Karina Seljak, Seljak Brand
James Grugeon, Good Beer Co
April Crawford-Smith
& Tom Nockolds, Pingala
SPEAKERS
Peta Granger, LUSH
Henny Smith, GetUp!
Marguerite Pettit, Purpose NY
Phil Vernon, Australian Ethical
WORKSHOP &
CONVERSATION
Time & Cathedrals:
A philosophical
exploration into the
practise of Cathedral
Thinking
SPEAKERS
Eddie Harran, Futurist
with Huddle Design
WORKSHOP
Social Impact
at Scale:
How to Build
Business Models
for Profit and
Purpose
WITH
George Liacos,
Spark Strategy
WE'VE GOT THE BLANKETS,
YOU BRING THE FOOD!
LUNCH (PICNIC IN THE RESERVOIR)
SHORT TALKS & PANEL
Meaning & the
Millennial Mindset
FACILITATOR
Susie Bayes, The Guardian
SPEAKERS
Will Richardson,
Impact Investment Group
Natasha Ritz, LUSH
Andy Miller, Young Henrys
BREAKOUT SESSION
Book Pharmacy:
The written word as
slave for the soul
BIBLIOPHILE
Kyra Maya Philips, Author
PANEL
Culture by Design
PANEL
Legally Speaking
CREATIVE WORKSHOP
Plant Planet
FACILITATOR
FACILITATOR
HOSTS
Alicia Darvall
B Lab Australia & NZ
Stephanie Venuti,
Asian Development Bank
SPEAKERS
SPEAKERS
Ianto Ware, City of Sydney
Charlie Simson, Bellroy
Karsten Horne, Reho Travel
Chris Halburd,
Skinner & Associates
Emily Ryan, Environmental
Defenders Office NSW
Tom Quinn, Future
Business Council
Liane Rossler,
Artist, Designer, Curator
Danling Xiao,
Mundane Matters
Registration required
AFTERNOON TEA
AFTERNOON PLENARY
The Purpose Paradox
FACILITATOR
Matt Wicking
SPEAKERS
Michael Bradley, Marque
Lawyers
Andy Lark
Ed McManus, Powershop
Tracy Conlan, EY
Geraldine Chin Moody, Virgin AU
5:00
END DAY ONE
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purpose.do
the place for purpose driven businesses
44 - 45
Day One
To Purpose 2016
Session Detail
_
deep dive into
DAY
ONE
_
New Kids on the Block
Call it Cathedral Thinking or seven generation
stewardship, this long-term approach to
business is the antithesis of short-term-ism
and overnight success mentalities. Instead
it’s about laying foundation stones, planning
for the future and finding joy in the legacy
we leave for generations to come. Taking
wisdom from indigenous world views and
seven generation stewardship, and cathedral
thinking itself, we explore the essence of
sustainability: an ability to see beyond the
here and now, invest for future generations
and build for the ages.
New Kids on the Block features emerging
blockbuster talent in the social enterprise,
campaigning and purpose-driven business
world. These start-ups which are less than
two years old are already killing it, and will
introduce you to some cutting-edge trends
and ideas. The format of this session is
5 lightning talks so in your precious time
at Purpose you can get a taste of social
enterprises emerging in very different
sectors. Enjoy this pacey, punchy intro to
some upcoming faces in the space.
FEATURING
Cass Mao; Eva MacKinley - The Last Straw;
Jacqueline Haines - Vävven; Karina Seljak Seljak Brand; James Grugeon - Good Beer Co;
April Crawford-Smith & Tom Nockolds - Pingala
Community Energy
Matt Wicking; Chris Halburd - Purpose of
the Corporation Project; Jirra Lulla - Kalinya
Communications; Geoff Manchester - Intrepid Travel
The Campaigning Company
"We are, and always have been, a
campaigning company". Not many would
know it, but this quote comes from the
company that make those nice soaps:
LUSH. A campaigning company, LUSH are
all about standing up for animal rights, the
environment, and humanitarian causes. In
Australia, LUSH have teamed up with GetUp
to work on refugee advocacy and we’ll hear
from both about the two sides of this strategic
campaign. We’ll also hear from Marguerite
Pettit, Senior Campaign Strategist at New
York based consultancy, Purpose, about how
big brands can find their voice as advocates.
Phil Vernon, MD of Australian Ethical, will
share how they campaign at many levels
from behaviour change through to policy
change.
FEATURING
Alicia Darvall - B Lab Australia & New Zealand; Peta
Granger - LUSH; Henny Smith - GetUp; Marguerite
Pettit - Purpose NY; Phil Vernon - Australian Ethical
Social Impact at Scale: How
to Build Business Models for
Profit & Purpose
How to get your business model right
for profit AND purpose. Whether you’re
Not for Profit, Corporate, Government or
from Philanthropic sectors, identifying the
right levers in your business model can
be the difference that makes large scale
social impact. Using practical tools that
you can take back to your workplace, we
will explore the benefits and challenges.
George is MD of Spark Strategy, a
social business advisory firm supporting
organisations to be more sustainable and
impactful through innovative business
models.
FEATURING
FEATURING
George Liacos - Spark Strategy
Time & Cathedrals:
A philosophical
exploration into the
practise of Cathedral
Thinking
Meaning & the
Millennial Mindset
Millennials are emerging as a key customer,
investor and workforce demographic - and
even have their own language (obvs). We
look at the millennial mindset, its longing
for meaning, and what it means to speak
to millennials as customers, investors and
employees. Lush's millennial (and younger)
customers and employees shape their
products and decision making. Impact
Investment Group have launched a fund just
for millennials. And Young Henrys' focus on
hyper-local community values has helped
them win a legion of loyal young customers.
Time is humanity's greatest enigma. How
we relate to time shapes how we engage
with the world around us. Cathedral
Thinking invites us to step into a longer
and larger timescale, letting us re-imagine
ideas around legacy, impact and purpose.
Alongside collaborators Huddle Design,
Eddie will be facilitating an open inquiry
into cathedral thinking and how it can
recalibrate our assumptions about time.
We will unpack its temporal components
and collectively ask ourselves: what does
it mean to practise cathedral thinking in
our lives?
FEATURING
Susie Bayes - The Guardian; Will Richardson Impact Investment Group; Natasha Ritz - LUSH;
Andy Miller - Young Henrys
FEATURING
Eddie Harran - Futurist, with Huddle Design
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purpose.do
the place for purpose driven businesses
46 - 47
Day One
Cathedral Thinking
#Purpose2016
_
The Book Pharmacy:
The written word as slave
for the soul
Legally Speaking
How will global developments in
environmental law, fiduciary duty and
climate change law impact corporate
behaviour? Our resident legal experts
will help us to understand what might be
around the bend.
There’s both magic and medicine in
books. An article published in The Atlantic
Monthly 100 years ago describes the first
sighting of a "literary clinic," speaking of
the healing quality of the written word.
Stephanie will be talking about the role
of non-state actors (i.e. businesses)
in progressing global environmental
governance. Chris Halburd and Tom
Quinn will talk directors duties and climate
change. Emily Ryan will give us a run
down on using the law to defend the
environment here in Australia.
Drawing on this concept of reading as
medicine, our resident book pharmacist
will be speaking about life as a bibliophile
and tapping into reading as therapy.
Come with questions, stories, challenges,
and leave with a book prescription that is
tailored to your individual life experiences.
FEATURING
FEATURING
Stephanie Venuti - Asian Development Bank;
Chris Halburd - Skinner & Associates;
Emily Ryan - Environmental Defenders Office NSW
Tom Quinn - Future Business Council
Kyra Maya Philips - Author
Culture by Design
#Purpose2016
_
The Purpose Paradox
“The best way to maximize profits, is not
to make profits a primary goal.”
48 - 49
Day One
Session Detail
_
This quote from John Mackey, co-founder
and CEO of Whole Foods, sums up the
'purpose paradox'. This session
will examine the primary motives of
business, in the traditional sense to
maximise shareholder value, as well
as the current correction and
evolution into the purpose-led
business mindset. We'll look at how
this shift in focus away from profit
paradoxically offer opportunities for
companies to gain an edge and
outperform their competitors.
FEATURING
Matt Wicking; Michael Bradley - Marque Lawyers
Andy Lark, Ed McManus - Powershop;
Tracy Conlan - EY; Geraldine Chin Moody - Virgin AU
Plant Planet
Whether designing the culture of a city or
an organisation, it must be intentional and
well-considered, by design rather than by
default. If we want to design organisations
and places where people flourish and
make good decisions - how can we infuse
values into everything we do by designing
culture better? We take a close look at the
design of culture when it comes to cities,
boards, organisations and the design of
culture across industries as diverse as the
arts and travel.
This zero waste creative collaboration
draws inspiration from meditation, art and
philosophy and aims to strengthen our
connection with nature as well as with
ourselves.
You'll start your two-hour Plant Planet
workshop with art and design appreciation,
followed by technique demonstrations, a
mystery box challenge and a photography
session that brings your creation to life!
FEATURING
We want to reinforce the appreciation
of organic nature and zero-waste living.
All artworks created can be eaten by the
creators and all scraps will go to compost.
Ianto Ware - City of Sydney; Charlie Simson Bellroy; Karsten Horne - Reho Travel
Registration required.
FEATURING
Liane Rossler - Artist, Designer, Curator;
Danling Xiao - Mundane Matters
_
_
purpose.do
the place for purpose driven businesses
Timetable
_
TIME
PADDINGTON
TOWN HALL
THE BAR
@ TOWN HALL
#Purpose2016
_
CHAUVEL
GRAND
CHAUVEL
HIDEOUT
GALLERY
@ JUNIPER HALL
THE KITCHEN
@ JUNIPER HALL
'BUDDHIFY YOURSELF'
MEDITATION WITH ROHAN
8:00
OPENING KEYNOTE
The Thankyou Story
SPEAKERS
Daniel Flynn, Thankyou Group
9:25
MORNING PLENARY
Chillout space &
wifi in The Reservoir
Combine & Conquer:
The Power in Partnerships
Wifi name:
Paddington Reservoir
Free WiFi
PARTNERSHIPS
Prof. Veena Sahajwalla, SMaRT
UNSW & Sarah Chisholm,
Resource Recovery
Stuart Palmer, Australian Ethical
& Clinton Squires, Interface
Jan Edwards, BDCU Ltd & Sam
Moore, Bendigo & Adelaide Bank
10:25
BREAKOUT SESSIONS
11:00
12:30
BR EAKOUT SESSIONS
1:30
3:00
3:30
MORNING TEA
CONVERSATION & WORKSHOP
TALKS
The Psychology
of Leadership with
The School of Life
Startup Central:
Making Sh*t Happen
FACILITATOR
Cass Mao
HOST
SPEAKERS
Hannah Gee, The School of Life
Benjaming Young,
Frank Green
Imogen Baxter, Sendle
Anna Lise de Lorenzo,
Makerspace & Co
FACILITATOR
Vanessa Beggs, Faculty,
The School of Life
WORKSHOP &
CONVERSATION
Social
Procurement 101
SPEAKERS
Mark Daniels,
Social Traders
WORKSHOP
How To Get
Consumers To Care:
Sustainably
WITH
Courtney Sanders,
Catalogue & Well Made
Clothes
Kelly Elkin, Clean Cut
& Well Made Clothes
Carlie Ballard, Clean Cut
& The Darley Store
CREATIVE WORKSHOP
Plant Planet
HOSTS
Liane Rossler,
Artist, Designer, Curator
Danling Xiao,
Mundane Matters
Registration required
WE'VE GOT THE BLANKETS,
YOU BRING THE FOOD!
LUNCH (PICNIC IN THE RESERVOIR)
SHORT TALKS & PANEL
Purpose Built
FACILITATOR
Julia Suh, Urban Toolbox
SPEAKERS
Andy Marks, Hotel Hotel
Jessie Hochberg,
Nightingale Housing
Andrew Simpson, Vert Design
Peter Allen, Ethical Property
BREAKOUT SESSION
Book Pharmacy:
The written word as
slave for the soul
BIBLIOPHILE
Kyra Maya Philips, Author
TALKS
Planetary Tech
PANEL
Becoming a B Corp
FACILITATOR
FACILITATOR
Candice Landsman,
Circular Economy Australia
Mindy Leow, B Lab
Australia & New Zealand
SPEAKERS
WORKSHOP
BREAKOUT SESSION
Can you bolt
on Purpose?
Performance &
Personal Sustainability
FACILITATOR
SPEAKERS
Timothy O'Brien, Hatched
Mary Hoang,
The Indigo Project
Jocelyn Brewer,
Digital Nutrition
Chip Richards, Uplift
Stephanie O'Donnell,
WILDLABS.net
Clinton Squires, Interface
Nigel Conolly, Geoplex
AFTERNOON TEA
KEYNOTE
Better by Design
SPEAKERS
Sam Adams Nye, Folo
Benjamin Young, Frank Green
CLOSING
Rohan Gunatillake, Mindfulness
Everywhere
5:00
END DAY TWO (PARTY!)
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_
purpose.do
the place for purpose driven businesses
50 - 51
Day Two
9:00
THE RESERVOIR
GARDEN
Combine & Conquer:
The Power in Partnerships
Forget divide and conquer, we're all about
combine and conquer. In this session
we'll learn about a company working with
communities to create shared value, the
challenges and triumphs of collaborating
to tackle waste, and we’ll hear about two
companies who - literally - invest in each
others success. We need to have a united
approach to building our ecosystem and,
even if we are selfish about it - we should
be working in partnerships for own success.
These are short, sharp joint keynotes
celebrating unusual collaborations.
deep dive into
DAY
TWO
_
FEATURING
Prof. Veena Sahajwalla - Sustainable Materials
Research & Technology (SMaRT) UNSW &
Sarah Chisholm - Resource Recovery;
Stuart Palmer - Australian Ethical & Clinton Squires
- Interface; Jan Edwards - BDCU Ltd & Sam Moore Bendigo and Adelaide Bank
The Psychology
of Leadership with
The School of Life
Where personal growth and business
intertwine. Psychological safety is
becoming a top indicator of productivity
and innovation in business. How individuals
can prepare for, grow and evolve to be
great leaders hinges on the psychology
of leadership. During this workshop The
School of Life will share a unique reflective
tool that will help you undergo self-analysis
to gain a greater awareness of what has
shaped you as a leader. Use this session to
find a clear path toward becoming a great
leader in any context.
FEATURING
Hannah Gee - The School of Life; Vanessa Beggs Faculty, The School of Life
#Purpose2016
_
Startup Central:
Making Sh*t Happen
How To Get
Consumers To Care:
Sustainably
Making sh*t happen is all about scaling
and supporting purpose-driven startups.
Our expert speakers will share the nuts
and bolts of set up, how to move quickly,
employ lean methodology, how think like
your customer. Starting as you mean to
go on.
How to get your business model right for
profit AND purpose. Whether you’re Not
for Profit, Corporate, Government or from
Philanthropic sectors, identifying the right
levers in your business model can be the
difference that makes large scale social
impact. Using practical tools that you can
take back to your workplace, we will explore
the benefits and challenges. George is
MD of Spark Strategy, a social business
advisory firm supporting organisations to
be more sustainable and impactful through
innovative business models.
This session is all about you and your
startup journey. What's holding you back?
What's your biggest challenge right now?
Use our experts as your personal business
mentors in this exciting hour and a half of
power.
FEATURING
FEATURING
Candice Landsman - Circular Economy Australia;
Stephanie O'Donnell - WILDLABS.net; Clinton
Squires - Interface; Nigel Conolly - Geoplex
Courtney Sanders - Catalogue & Well Made Clothes
Kelly Elkin - Clean Cut & Well Made Clothes
Carlie Ballard - Clean Cut & The Darley Store
Social
Procurement 101
Plant Planet
This zero waste creative collaboration
draws inspiration from meditation, art and
philosophy and aims to strengthen our
connection with nature as well as with
ourselves.
"Procurement is the greatest untapped
tool for social change" - Mark Daniels,
Purpose 2015.
This session provides an introduction to
the sleeping giant of social impact that
is social procurement. Governments,
companies and NGOs spend millions
of dollars each year procuring goods
and services, unaware of the positive
social or environmental impact that can
be achieved by changing a few lines in
their purchasing criteria. In this session
you'll find out what social procurement
is and how to unlock social value in your
organisation's supply chain.
You'll start your two-hour Plant Planet
workshop with art and design appreciation,
followed by technique demonstrations, a
mystery box challenge and a photography
session that brings your creation to life!
We want to reinforce the appreciation
of organic nature and zero-waste living.
All artworks created can be eaten by the
creators and all scraps will go to compost.
Registration required.
FEATURING
FEATURING
Mark Daniels - Social Traders
Liane Rossler - Artist, Designer, Curator;
Danling Xiao - Mundane Matters
_
_
purpose.do
the place for purpose driven businesses
52 - 53
Day One
Session Detail
_
Session Detail
_
Planetary Tech
Community-driven and purpose-led
enterprise is reimagining how we work with
our built environment. A revolution is taking
place in sustainable materials - designing
resilience, culture, meaning and a longer
lifetime into assets. From furniture, sculpture
and jewellery to social housing projects
and large-scale property developments,
there are huge opportunities in this new
approach. We’ll come to understand
superuse and repurposing as well as the art
of being community-led in the design of our
material world and built environment.
In line with our theme of 'techno-logic'
we look at what how environmental and
human goals are being served via the
combination of technology and nature.
We'll get to know a big data platform which
aggregates sightings of endangered
species to help save them from extinction,
we'll meet a company whose design team
uses biomimicry - and we'll hear about
Planet.com - a satellite imaging service
which helps companies understand - and
more importantly see - their impacts on
the planet.
FEATURING
FEATURING
Julia Suh - Urban Toolbox; Andy Marks - Hotel Hotel
Jessie Hochberg - Nightingale Housing; Andrew
Simpson - Vert Design; Peter Allen - Ethical Property
Candice Landsman - Circular Economy Australia;
Stephanie O'Donnell - WILDLABS.net;
Clinton Squires - Interface; Nigel Conolly - Geoplex
Can you bolt
on Purpose?
Better by Design
We all find it hard to do the right thing all the
time. But what if the choice was taken out of
our hands and the right decision was always
the simple one?
Can purpose be a bolt-on? No, says
Timothy O'Brien from Hatched. But it can
bolted 'in' if done with care and expert
surgery. If purpose can be retrofitted onto
an organisation, it has come from the centre
and live in every part of the organisation,
and in this interactive session with Tim
we'll find out how. We'll be taken through
an overview of purpose-driven business
model design, some practical examples
and given fun tools to play with - whether
you're a company who is already living and
breathing its Purpose, just starting out or
your organisation is readying to go through
major purpose-driven renovations.
These speakers are working on incredible
projects that use beautiful design,
considered technology and high tech
infrastructure to build in better outcomes for
humans and communities.
How we can design generosity and wellbeing into everything - so that we can all
feel better, not worse, as a result of using
technology?
FEATURING
Sam Adams Nye - Folo; Benjamin Young - Frank
Green; Rohan Gunatillake - Mindfulness Everywhere
FEATURING
The Book Pharmacy:
The written word as slave
for the soul
Becoming a B Corp
Join chief Community Builder of B Lab
Australia & NZ, Mindy Leow, to find out
more about becoming a B Corporation in
Australia. If you certify soon you'll get to
come along to the first ever Australian B
Corp Champions Retreat in Alice Springs
in May 2017.
There’s both magic and medicine in
books. An article published in The Atlantic
Monthly 100 years ago describes the first
sighting of a "literary clinic," speaking of
the healing quality of the written word.
FEATURING
Drawing on this concept of reading as
medicine, our resident book pharmacist
will be speaking about life as a bibliophile
and tapping into reading as therapy.
Mindy Leow - B Lab Australia & New Zealand
Timothy O'Brien - Hatched
Performance &
Personal Sustainability
Maybe you want to be an unstoppable
force - or maybe you want to pause and
reflect. This session is for you if you're
interested in managing and enhancing
your performance, your energy levels and
your well-being.
FEATURING
These subject matter experts will be
speaking about how to; optimise creativity
in a high-performing environments, how
to develop healthy relationships with
technology and how you can bring your
unique creative vision onto the page and
out to the world.
Kyra Maya Philips - Author
FEATURING
Come with questions, stories, challenges,
and leave with a book prescription that is
tailored to your individual life experiences.
Mary Hoang - The Indigo Project; Jocelyn Brewer Digital Nutrition; Chip Richards - Uplift
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purpose.do
the place for purpose driven businesses
54 - 55
Day Two
Purpose Built
#Purpose2016
_