Saint Joseph Parish, Fremont
Study Area Definition:
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ID# 230053:230053
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
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Table of Contents
INTERVIEW
1
SNAPSHOT
2
FINGERPRINT
3
TRENDS
4
POPULATION .....................................................................................................4
HOUSEHOLDS ..................................................................................................4
POPULATION BY RACE/ETHNICITY ................................................................4
POPULATION BY GENDER ...............................................................................4
AGE ....................................................................................................................4
INCOME .............................................................................................................4
POPULATION BY PHASE OF LIFE ...................................................................5
POPULATION BY AGE (DETAIL) .......................................................................5
CENSUS
6
MARITAL STATUS ..............................................................................................6
FAMILY STRUCTURE ........................................................................................6
GROUP QUARTERS ..........................................................................................7
RACE/ETHNICITY ..............................................................................................7
EDUCATION .......................................................................................................8
OCCUPATION.....................................................................................................8
EMPLOYMENT...................................................................................................9
POVERTY AND RETIREMENT INCOME...........................................................9
HOUSING .........................................................................................................10
TRANSPORTATION .........................................................................................12
U.S. LIFESTYLES
13
ETHOS
15
FAITH INVOLVEMENT .....................................................................................15
RELIGIOUS PREFERENCE.............................................................................15
LEADERSHIP PREFERENCE .........................................................................15
PRIMARY CONCERNS ....................................................................................16
KEY VALUES....................................................................................................17
HOUSEHOLD CONTRIBUTIONS ....................................................................17
(800) 442-6277
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page ii
Prepared For:
Saint Joseph Parish, Fremont
Date: 5/2/2012
Study Area Definition:
Custom Polygon
How many people live in the defined study area?
Currently, there are 50,942 persons residing in the defined study area. This represents an increase of 11,142 or 28.0%
since 1990. During the same period of time, the U.S. as a whole grew by 25.9%. (see page 4)
Is the population in this area projected to grow?
Yes, between 2012 and 2017, the population is projected to increase by 2.6% or 1,341 additional persons. During the
same period, the U.S. population is projected to grow by 3.9%. (see page 4)
How much lifestyle diversity is represented?
The lifestyle diversity in the area is very low with only 10 of the 50 U.S. Lifestyles segments represented. The top
individual segment is Traditional Affluent Families representing 39.1% of all households. (see pages 13 and 14)
How do racial or ethnic groups contribute to diversity in this area?
Based upon the total number of different groups present, the racial/ethnic diversity in the area is very high. Among
individual groups, Anglos represent 18.8% of the population and all other racial/ethnic groups make up a substantial
81.3% which is well above the national average of 37%. The largest of these groups, Asians, accounts for 72.5% of the
total population. Asians are also projected to be the fastest growing group increasing by 10.7% between 2012 and 2017.
(see pages 4 and 7)
What are the major generational groups represented?
The largest age group in terms of numbers is Millenials (age 11 to 30) comprised of 15,033 persons or 29.5% of the total
population in the area. Boomers (age 52 to 69) make up 21.9% of the population which compared to a national average
of 19.7% makes them the most over-represented group in the area. (see page 4)
Overall, how traditional are the family structures?
The area can be described as extremely traditional due to the above average presence of married persons and two-parent
families. (see page 6)
How educated are the adults?
Based upon the number of years completed and college enrollment, the overall education level in the area is very high.
While 94.7% of the population aged 25 and over have graduated from high school as compared to the national average
of 85.1%, college graduates account for 66.4% of those over 25 in the area versus 27.8% in the U.S. (see page 8)
Which household concerns are unusually high in the area?
Concerns which are likely to exceed the national average include: Social Injustice, Time for Recreation/Leisure, Aging
Parent Care, Neighborhood Gangs, Racial/Ethnic Prejudice and Finding Life Direction. (see page 16)
What is the likely faith receptivity?
Overall, the likely faith involvement level and preference for historic Christian religious affiliations is extremely low
when compared to national averages. (see page 15)
What is the likely giving potential in the area?
Based upon the average household income of $155,137 per year and the likely contribution behavior in the area, the
overall religious giving potential can be described as extremely high. (see page 4 and 17)
(800) 442-6277
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 1
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Population and Households
Primary U.S. Lifestyles Segments-2012
60,000
50,000
Population
Traditional Affluent Families
Households
Educated Mid-Life Families
Secure Mid-Life Families
40,000
Prosperous Diversity
30,000
Professional Affluent Families
20,000
Educated New Starters
10,000
Exception Households
0
0
1990
2000
2012
5 10 15 20 25 30 35 40
Percentage of Households
2017
The population in the study area has increased by 3771 persons, or 8.0% since 2000 and is projected to increase by 1341 persons,
or 2.6% between 2012 and 2017. The number of households has increased by 1221, or 8.3% since 2000 and is projected to
increase by 463, or 2.9% between 2012 and 2017.
Population By Race/Ethnicity-2012
Population By Race/Ethnicity Trend
90
2000
80
White (18.8%)
2012
Hispanic
(4.5%)
Black
(1.0%)
70
2017
Percentage
60
50
40
30
20
Asian/Other (75.7%)
10
0
White
Black
Hispanic
Asian/Other
Between 2012 and 2017, the White population is projected to decrease by 2283 persons and to decrease from 18.8% to 13.9%
of the total population. The Black population is projected to decrease by 84 persons and to decrease from 1.0% to 0.9% of the
total. The Hispanic/Latino population is projected to decrease by 179 persons and to decrease from 4.5% to 4.1% of the total.
The Asian/Other population is projected to increase by 3887 persons and to increase from 75.7% to 81.2% of the total population.
Households By Income-2012
$150,000 and up
Population by Age-2012
Study Area
$100,000-149,999
United States
$75,000-99,999
Age 85 & up
Study Area
75 to 84
65 to 74
United States
55 to 64
$50,000-74,999
45 to 54
$35,000-49,999
35 to 44
25 to 34
$25,000-34,999
15 to 24
$15,000-24,999
5 to 14
Under $15,000
0 to 4
0
0
5 10 15 20 25 30 35 40
Percentage of Households
2
4 6 8 10 12 14 16 18
Percentage of Population
The average household income in the study area is $155137 a year as compared to the U.S. average of $67315. The average age
in the study area is 36.8 and is projected to increase to 37.9 by 2017. The average age in the U.S. is 37.5 and is projected to
increase to 38.3 by 2017.
(800) 442-6277
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
ID# 230053:230053
Page 2
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Race/Ethnicity
U.S. Lifestyles Group
528.4%
853.1%
Percentage Above
Average
U.S. Average
-77.8%
-99.8%
Percentage Below
Average
-98.9% -99.0% -98.9%
-70.1%
Anglo
Affluent Middle Young Rural Senior Ethnic &
Families American & Families Life
Urban
Families Coming
Diversity
Generations
-73.3%
Hispanic
& Latino
Asian
& Other
Primary Concern Groups
Percentage Above
Average
15.9%
0.4%
-91.5%
AfricanAmerican
12.3%
11.0%
6.6%
U.S. Average
-8.9%
-21.9%
Percentage Below
Average
-44.1%
-8.1%
-8.4%
-19.0%
The
Family Community Hopes & Personal &
Basics Problems Problems Dreams
Spiritual
Gen Z Millenials Survivors Boomers Silents Builders
(Age 0 to 10) (11-30) (31-51) (52-69) (70-87) (88 and over)
Education Completed by Adults
Household Income
227.8%
237.5%
86.8%
Percentage Above
Average
U.S. Average
-21.9%
-42.1%
Percentage Below
Average
-64.4% -59.1%
Grade
School
High
School
Some
College
Post
College Graduate Graduate
-70.3%
Under
$15,000
Marital Status
-63.4%
-79.2%
$15,000- $35,000- $50,000- $100,000
34,999 49,999
99,999 and over
Households with Children
Percentage Above
Average
25.7%
37.2%
U.S. Average
-15.6%
Singles
(800) 442-6277
v21.1a
Percentage Below
Average
Married
-49.9%
Divorced/
Widowed
Married
Couples
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
-72.9%
Single
Females
ID# 230053:230053
-64.6%
Single
Males
Page 3
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
POPULATION
▲
↓
▲
1990
Census
Indicates a consistent upward trend
Indicates a consistent downward trend
Population
2000
Census
2017
Projection
47,171
50,942
52,283
Population Change
7,371
3,771
1,341
Percentage Change
18.5%
8.0%
2.6%
1.9%
0.7%
0.5%
538
581
597
14,781
16,002
16,465
Household Change
1,818
1,221
463
Percentage Change
14.0%
8.3%
2.9%
1.4%
0.7%
0.6%
3.18
3.17
3.16
↓
Average Annual Growth Rate
▲
Density (Pop. per square mile)
39,800
2012
Update
454
HOUSEHOLDS
▲
↓
Households
12,963
Average Annual Growth Rate
Persons Per Household
3.06
POPULATION BY RACE/ETHNICITY
2000
Census
Number
↓
White (Non-Hispanic)
↓
African-American (Non-Hisp)
↓
Hispanic/Latino
▲
Asian/Other (Non-Hisp)
2012
Update
Percent
18,305
38.8%
Number
9,553
2017
Projection
Percent
18.8%
Number
Percent
7,270
13.9%
731
1.5%
530
1.0%
446
0.9%
2,805
5.9%
2,307
4.5%
2,128
4.1%
25,331
53.7%
38,552
75.7%
42,439
81.2%
POPULATION BY GENDER
Female
23,739
50.3%
25,622
50.3%
26,380
50.5%
Male
23,432
49.7%
25,320
49.7%
25,903
49.5%
POPULATION BY GENERATION
▲
Generation Z (Born 2002 and later)
0
0.0%
6,306
12.4%
10,066
19.3%
↓
Millenials (Born 1982 to 2001)
13,973
29.6%
14,810
29.1%
13,938
26.7%
▲
Survivors (Born 1961 to 1981)
12,030
25.5%
13,327
26.2%
14,507
27.7%
↓
Boomers (Born 1943 to 1960)
14,696
31.2%
12,480
24.5%
10,831
20.7%
↓
Silents (Born 1925 to 1942)
5,220
11.1%
3,559
7.0%
2,754
5.3%
↓
Builders (Born 1924 and earlier)
1,286
2.7%
460
0.9%
187
0.4%
AGE
▲
Average Age
35.1
36.8
37.9
Median Age
37.4
36.4
37.3
INCOME
▲
Average Household Income
$128,478
$155,137
$159,528
▲
Median Household Income
$109,328
$131,671
$134,962
▲
Per Capita Income
$40,259
$48,732
$50,239
(800) 442-6277
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 4
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
HOUSEHOLDS BY INCOME
▲
↓
Indicates a consistent upward trend
Indicates a consistent downward trend
2000
Census
Number
2012
Update
Percent
Number
2017
Projection
Percent
Number
Percent
▲
$150,000 or more
3,975
26.9%
5,921
37.0%
6,352
38.6%
↓
$100,000 to $149,999
3,652
24.7%
3,905
24.4%
3,965
24.1%
↓
$75,000 to $99,999
2,200
14.9%
2,154
13.5%
2,152
13.1%
↓
$50,000 to $74,999
2,163
14.6%
1,767
11.0%
1,778
10.8%
↓
$35,000 to $49,999
1,218
8.2%
909
5.7%
854
5.2%
$25,000 to $34,999
454
3.1%
380
2.4%
392
2.4%
↓
$15,000 to $24,999
463
3.1%
351
2.2%
356
2.2%
↓
Under $15,000
685
4.6%
616
3.8%
617
3.7%
POPULATION BY PHASE OF LIFE
↓
Before Formal Schooling (Age 0-4)
3,074
6.5%
3,560
7.0%
3,603
6.9%
Required Formal Schooling (5-17)
10,497
22.3%
9,056
17.8%
9,252
17.7%
College Years, Career Starts (18-24)
2,556
5.4%
4,513
8.9%
4,251
8.1%
Singles and Young Families (25-34)
5,007
10.6%
7,662
15.0%
7,629
14.6%
18,208
38.6%
14,796
29.0%
13,776
26.3%
↓
Families, Empty Nesters (35-54)
▲
Enrichment Years Singles/Couples (55-64)
4,055
8.6%
6,261
12.3%
7,498
14.3%
▲
Retirement Opportunities (65+)
3,807
8.1%
5,093
10.0%
6,274
12.0%
POPULATION BY AGE (DETAIL)
Under 5 years
3,074
6.5%
3,560
7.0%
3,603
6.9%
5 to 9 years
3,878
8.2%
3,433
6.7%
3,690
7.1%
10 to 14 years
4,223
9.0%
3,113
6.1%
3,466
6.6%
15 to 17 years
2,396
5.1%
2,510
4.9%
2,096
4.0%
18 to 20 years
1,218
2.6%
1,835
3.6%
1,621
3.1%
21 to 24 years
1,338
2.8%
2,678
5.3%
2,630
5.0%
25 to 29 years
2,003
4.2%
4,984
9.8%
3,974
7.6%
30 to 34 years
3,004
6.4%
2,678
5.3%
3,655
7.0%
35 to 39 years
4,869
10.3%
2,359
4.6%
3,022
5.8%
↓
40 to 44 years
5,203
11.0%
3,339
6.6%
2,986
5.7%
↓
45 to 49 years
4,569
9.7%
3,954
7.8%
2,865
5.5%
50 to 54 years
3,567
7.6%
5,144
10.1%
4,903
9.4%
▲
55 to 59 years
2,261
4.8%
3,380
6.6%
3,919
7.5%
▲
60 to 64 years
1,794
3.8%
2,881
5.7%
3,579
6.8%
▲
65 to 69 years
1,297
2.7%
1,791
3.5%
2,374
4.5%
▲
70 to 74 years
1,113
2.4%
1,214
2.4%
1,599
3.1%
▲
75 to 84 years
1,113
2.4%
1,577
3.1%
1,678
3.2%
▲
85 or more years
284
0.6%
511
1.0%
623
1.2%
↓
(800) 442-6277
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 5
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
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Date: 5/2/2012
Description
▲
↓
Study Area
Indicates the study area percentage is more than 1.2 times the U.S. average
Indicates the study area percentage is less than 0.8 times the U.S. average
Number
Percent
U.S.
Average
U.S.
Comparative
Index
MARITAL STATUS
40,836
Marital Status All Persons 15 and Older
Single (Never Married)
10,878
26.6%
31.6%
84
▲
Married
26,531
65.0%
51.7%
126
↓
Divorced/Widowed
3,428
8.4%
16.7%
50
5,219
25.2%
28.4%
89
13,141
63.4%
50.2%
126
2,365
11.4%
21.5%
53
20,725
Marital Status Females 15 and Older
Single (Never Married)
▲
Married
↓
Divorced/Widowed
20,111
Marital Status Males 15 and Older
Single (Never Married)
▲
Married
↓
Divorced/Widowed
5,659
28.1%
34.9%
81
13,389
66.6%
53.3%
125
1,063
5.3%
11.8%
45
83.3%
55.3%
151
FAMILY STRUCTURE
14,781
Households By Type
▲
Married Couple
12,316
↓
Other Family - Male Head of Household
385
2.6%
5.2%
50
↓
Other Family - Female Head of Household
986
6.7%
14.2%
47
↓
Non Family - Male Head of Household
1,106
7.5%
17.5%
43
↓
Non Family - Female Head of Household
1,210
8.2%
20.2%
41
7,412
90.1%
65.7%
137
8,225
Households With Children 0 to 18
▲
Married Couple Family
↓
Other Family - Male Head of Household
230
2.8%
7.9%
35
↓
Other Family - Female Head of Household
570
6.9%
25.5%
27
↓
Non Family
13
0.2%
0.9%
17
0.4%
2.6%
17
50,942
Population By Household Type
↓
Group Quarters
(800) 442-6277
v21.1a
226
© 1990-2012 Percept Group, Inc.
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Page 6
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Saint Joseph Parish, Fremont
Study Area Definition:
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Date: 5/2/2012
Description
▲
↓
Study Area
Indicates the study area percentage is more than 1.2 times the U.S. average
Indicates the study area percentage is less than 0.8 times the U.S. average
Number
Percent
U.S.
Average
U.S.
Comparative
Index
GROUP QUARTERS
226
Population In Group Quarters By Type
↓
Correctional Facilities
6
2.7%
30.4%
9
↓
College Dorms
0
0.0%
31.6%
0
↓
Military
0
0.0%
4.2%
0
Nursing Homes
7
3.1%
18.6%
17
213
94.2%
15.2%
621
9,553
18.8%
69.9%
27
530
1.0%
13.6%
8
2,307
4.5%
18.9%
24
50
0.1%
0.8%
12
36,849
72.3%
5.4%
1,336
73
0.1%
0.2%
80
1,578
3.1%
2.4%
128
16,444
44.5%
22.3%
200
614
1.7%
5.6%
30
▲
Other
RACE/ETHNICITY
50,942
Population By Race/Ethnicity
↓
White (Non-Hispanic)
↓
African-American (Non-Hisp)
↓
Hispanic/Latino
↓
Native American (Non-Hisp)
▲
Asian (Non-Hisp)
↓
Hawaiian & Pacific Islander (Non-Hisp)
▲
Other Races & Multiple Races (Non-Hisp)
36,934
Asian Population By Race
▲
Chinese
↓
Japanese
▲
Indian
11,685
31.6%
19.1%
165
↓
Korean
1,277
3.5%
9.8%
35
↓
Vietnamese
2,292
6.2%
10.9%
57
↓
Other Asian Races
4,622
12.5%
32.3%
39
56.7%
52.9%
107
2,307
Hispanic/Latino Population By Race
White
1,309
↓
African-American
34
1.5%
2.5%
60
▲
Native American
41
1.8%
1.4%
131
▲
Asian
85
3.7%
0.4%
891
838
36.3%
42.8%
85
1,284
55.7%
64.8%
86
238
10.3%
9.3%
110
64
2.8%
3.6%
77
721
31.3%
22.3%
140
Other Races & Multiple Races
2,307
Hispanic/Latino Population By Origin
Mexican
Puerto Rican
↓
Cuban
▲
Other Hispanic Origin
(800) 442-6277
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 7
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
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Date: 5/2/2012
Description
▲
↓
Study Area
Indicates the study area percentage is more than 1.2 times the U.S. average
Indicates the study area percentage is less than 0.8 times the U.S. average
Number
Percent
U.S.
Average
U.S.
Comparative
Index
EDUCATION
Population By School Enrollment (Age 3 & over) (2000)
45,540
Pre-Primary (Public)
918
2.0%
2.3%
88
Pre-Primary (Private)
1,133
2.5%
1.1%
231
Elementary/High School (Public)
8,405
18.5%
16.6%
111
▲
Elementary/High School (Private)
1,219
2.7%
1.9%
139
▲
Enrolled in College
▲
Not Enrolled in School
Population By Education Completed (Age 25 and over)
3,634
8.0%
6.5%
123
30,231
66.4%
71.6%
93
33,813
↓
Elementary (Less than 9 years)
904
2.7%
6.3%
42
↓
Some High School (9 to 11 years)
892
2.6%
8.6%
31
↓
High School Graduate (12 years)
3,973
11.7%
28.7%
41
↓
Some College (13 to 15 years)
3,525
10.4%
21.0%
50
Associate Degree
2,061
6.1%
7.5%
81
▲
Bachelor’s Degree
11,090
32.8%
17.6%
187
▲
Graduate Degree
11,368
33.6%
10.3%
328
22,351
86.9%
61.3%
142
OCCUPATION
Population By Occupation Type (Age 15 and over)
25,717
▲
TOTAL WHITE COLLAR
▲
Executive and Managerial
4,793
18.6%
9.7%
192
▲
Professional Specialty
6,274
24.4%
16.2%
151
▲
Technical Support
5,720
22.2%
7.8%
284
Sales
3,012
11.7%
11.2%
104
↓
Administrative Support & Clerical
2,552
9.9%
16.4%
60
↓
TOTAL BLUE COLLAR
3,367
13.1%
38.7%
34
↓
Service: Private Households
441
1.7%
3.5%
49
↓
Service: Protective
246
1.0%
2.2%
43
↓
Service: Other
538
2.1%
7.2%
29
↓
Farming, Forestry & Fishing
30
0.1%
0.7%
17
↓
Precision Production and Craft
1,204
4.7%
11.7%
40
↓
Operators and Assemblers
368
1.4%
3.4%
42
↓
Transportation and Material Moving
457
1.8%
6.0%
30
↓
Laborers
83
0.3%
3.9%
8
(800) 442-6277
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 8
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Description
▲
↓
Study Area
Indicates the study area percentage is more than 1.2 times the U.S. average
Indicates the study area percentage is less than 0.8 times the U.S. average
Number
Percent
U.S.
Average
U.S.
Comparative
Index
EMPLOYMENT
Population By Employment Status (Age 15 and over)
Employed
↓
24,639
61.6%
59.7%
103
1,707
4.3%
5.6%
76
13,621
34.1%
34.7%
98
908
7.1%
12.7%
56
1 Worker
3,895
30.3%
30.4%
99
2 Workers
6,301
49.0%
45.0%
109
3 or more Workers
1,765
13.7%
11.9%
115
Unemployed
Not in Labor Force
Households With Families By Number of Workers
↓
39,967
12,869
No Workers
Total Female Pop. By Work Status (Age 16 & over) (2000)
17,962
TOTAL WORKING
9,782
54.5%
54.2%
100
With No Children
5,182
28.8%
33.8%
85
With Children Age 0 to 5 only
951
5.3%
4.4%
119
With Children Age 6 to 17 only
2,973
16.6%
12.4%
134
With Children Both Age 0 to 5 and 6 to 17
676
3.8%
3.6%
106
↓
TOTAL NOT WORKING (UNEMPLOYED)
334
1.9%
3.3%
56
↓
With No Children
221
1.2%
2.2%
56
↓
With Children Age 0 to 5 only
21
0.1%
0.3%
34
With Children Age 6 to 17 only
87
0.5%
0.6%
87
5
0.0%
0.3%
11
TOTAL NOT IN THE LABOR FORCE
7,846
43.7%
42.5%
103
With No Children
5,054
28.1%
32.9%
86
776
4.3%
2.7%
157
1,366
7.6%
4.3%
176
650
3.6%
2.5%
142
13,339
90.2%
69.2%
130
▲
↓
With Children Both Age 0 to 5 and 6 to 17
▲
With Children Age 0 to 5 only
▲
With Children Age 6 to 17 only
▲
With Children Both Age 0 to 5 and 6 to 17
POVERTY AND RETIREMENT INCOME
Households By Poverty Status ($23,050 for family of 4)
16,002
▲
Above Poverty Line (Households with Children)
▲
Above Poverty Line (Households without Children)
7,930
53.6%
32.4%
166
↓
Below Poverty Line (Households with Children)
243
1.6%
7.9%
21
↓
Below Poverty Line (Households without Children)
183
1.2%
6.2%
20
1,816
12.3%
16.7%
73
12,993
87.9%
83.3%
106
Households By Presence of Retirement Income (2000)
↓
14,781
With Retirement Income
Without Retirement Income
(800) 442-6277
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 9
Prepared For:
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Study Area Definition:
Custom Polygon
Date: 5/2/2012
Description
▲
↓
Study Area
Indicates the study area percentage is more than 1.2 times the U.S. average
Indicates the study area percentage is less than 0.8 times the U.S. average
Number
Percent
U.S.
Average
U.S.
Comparative
Index
HOUSING
16,002
Occupied Units By Type
▲
Owner Occupied
13,340
83.4%
66.1%
126
↓
Renter Occupied
2,662
16.6%
33.9%
49
▲
Median Rent (2000)
$657
209
$1,375
190
Vacant Units By Type (2000)
For Rent
42
22.1%
25.7%
86
▲
For Sale
85
44.7%
13.7%
328
↓
Seasonal
17
8.9%
37.1%
24
Other
46
24.2%
23.5%
103
16,483
Structures By Number of Units
▲
Single Unit
14,759
89.5%
67.3%
133
↓
3 to 4 Units
421
2.6%
8.4%
30
↓
5 to 19 Units
650
3.9%
9.5%
42
↓
20 to 49 Units
226
1.4%
3.5%
40
↓
50 or more Units
343
2.1%
4.7%
44
↓
Mobile Home
82
0.5%
6.6%
8
↓
Other
1
0.0%
0.1%
8
▲
Single To Multiple Unit Ratio
2.59
348
9.00
13,340
2010 Owner-Occupied Property Values
↓
Under $40,000
103
0.8%
6.2%
12
↓
$40,000 to $59,999
183
1.4%
4.9%
28
↓
$60,000 to $79,999
172
1.3%
5.9%
22
↓
$80,000 to $99,999
174
1.3%
7.3%
18
↓
$100,000 to 149,999
109
0.8%
20.2%
4
↓
$150,000 to $199,999
127
1.0%
14.9%
6
↓
$200,000 to $299,999
606
4.5%
18.2%
25
$300,000 to $499,999
1,790
13.4%
13.6%
98
▲
$500,000 to $999,999
8,680
65.1%
11.8%
550
▲
$1,000,000 and over
2,476
18.6%
1.6%
1,135
▲
2010 Median Property Value
$168,275
425
(800) 442-6277
v21.1a
$715,749
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 10
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Description
▲
↓
Study Area
Indicates the study area percentage is more than 1.2 times the U.S. average
Indicates the study area percentage is less than 0.8 times the U.S. average
Number
Percent
U.S.
Average
U.S.
Comparative
Index
HOUSING (CONTINUED)
16,483
Housing Units By Year Built
2005 and later
631
3.8%
4.7%
81
2000 to 2004
459
2.8%
9.1%
31
1990 to 1999
2,677
16.2%
14.7%
110
▲
1980 to 1989
4,128
25.0%
14.4%
174
▲
1970 to 1979
4,211
25.5%
16.2%
157
▲
1960 to 1969
2,977
18.1%
11.0%
164
↓
1950 to 1959
1,019
6.2%
10.7%
58
↓
1949 or earlier
381
2.3%
19.1%
12
↓
16,002
Households By Number of Persons
1 Person Household
1,668
10.4%
26.0%
40
2 Person Household
4,285
26.8%
32.8%
82
▲
3 Person Household
3,625
22.7%
17.1%
132
▲
4 Person Household
3,897
24.4%
13.6%
180
▲
5 Person Household
1,656
10.3%
6.3%
163
▲
6 Person Household
629
3.9%
2.6%
149
7 or more Person Household
243
1.5%
1.5%
101
Average Persons Per Household
3.2
2.6
123
↓
▲
47,204
Population By Urban/Rural (2000)
▲
Urban
45,210
95.8%
79.0%
121
↓
Rural
1,994
4.2%
21.0%
20
14,789
Households By Heating Type (2000)
▲
Utility Gas
12,213
82.6%
51.2%
161
↓
Other Gas
127
0.9%
6.5%
13
↓
Electric
2,401
16.2%
30.3%
53
↓
Oil
9
0.1%
9.0%
1
↓
Coal
0
0.0%
0.1%
0
↓
Wood
38
0.3%
1.7%
15
↓
Solar/Other Fuel
1
0.0%
0.4%
2
↓
No Fuel Used
0
0.0%
0.7%
0
14,757
99.8%
97.6%
102
32
0.2%
2.4%
9
Households By Presence of Telephone (2000)
With Telephone
↓
14,789
Without Telephone
(800) 442-6277
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 11
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Description
▲
↓
Study Area
Indicates the study area percentage is more than 1.2 times the U.S. average
Indicates the study area percentage is less than 0.8 times the U.S. average
Number
Percent
U.S.
Average
U.S.
Comparative
Index
TRANSPORTATION
16,002
Households By Number of Vehicles
↓
No Vehicles
531
3.3%
8.8%
38
↓
1 Vehicle
2,022
12.6%
33.6%
38
▲
2 Vehicle
7,439
46.5%
37.7%
123
▲
3 or more Vehicles
6,010
37.6%
19.9%
189
24,496
Workers By Travel Time to Work
Less than 15 minutes
4,176
17.0%
28.6%
60
15 to 29 minutes
8,858
36.2%
36.4%
99
▲
30 to 44 minutes
7,010
28.6%
19.7%
145
▲
45 to 59 minutes
2,346
9.6%
7.4%
129
60 or more minutes
2,106
8.6%
7.9%
109
27.6
115
↓
Average Travel Time to Work (minutes)
31.7
25,301
Workers By Type of Transportation to Work
Drive Alone
↓
▲
19,879
78.6%
76.6%
103
Car Pool
2,295
9.1%
10.3%
88
Public Transportation
1,130
4.5%
4.9%
92
Walk to Work
120
0.5%
2.8%
17
Other Means
361
1.4%
1.2%
118
1,516
6.0%
4.2%
142
Work at Home
(800) 442-6277
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 12
TM
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
SEGMENT GROUPS
Study Area
Group Name
Please see accompanying guide for a complete description of each segment
No.
Percent.
U.S.
Average
U.S.
Comparative
Index
15,196
95.0%
15.1%
628
521
3.3%
14.7%
22
Households
Groups are sorted by number of households in study area
1
Affluent Families (segments 1, 2, 3, 4, 5, 6 and 14)
3
Young And Coming (8, 12, 13, 15, 19, 34, 37, 39 and 47)
6
Ethnic And Urban Diversity (24, 32, 36, 40, 41, 42, 43, 44, 45, 46 and 48)
31
0.2%
18.4%
1
4
Rural Families (27, 26, 29, 33, 35 and 38)
22
0.1%
13.1%
1
2
Middle American Families (9, 10, 11, 16, 17, 18, 23, 25 and 28)
12
0.1%
31.4%
0
5
Senior Life (7, 20, 21, 22, 30 and 31)
11
0.1%
6.9%
1
Percent.
U.S.
Average
U.S.
Comparative
Index
INDIVIDUAL SEGMENTS
Study Area
Segment Name
No.
Households
Segments are sorted by number of households in the study area.
1
Traditional Affluent Families
6,263
39.1%
3.5%
1125
4
Educated Mid-Life Families
3,910
24.4%
3.4%
716
Secure Mid-Life Families
2,274
14.2%
0.7%
2168
5
Prosperous Diversity
1,563
9.8%
3.1%
315
2
Professional Affluent Families
1,132
7.1%
0.8%
878
14
12
Educated New Starters
520
3.2%
2.9%
111
49
Exception Households
213
1.3%
0.2%
533
3
Mid-Life Prosperity
53
0.3%
1.5%
22
32
Working Urban Life
27
0.2%
1.7%
10
27
Country Family Diversity
22
0.1%
0.3%
40
Prosperous and Mature
10
0.1%
0.5%
12
7
28
Building Country Families
6
0.0%
2.8%
1
45
Struggling Urban Diversity
4
0.0%
2.5%
1
25
Working Country Consumers
3
0.0%
4.1%
0
9
Educated Working Families
2
0.0%
0.1%
15
10
Suburban Mid-Life Families
1
0.0%
5.5%
0
Prosperous New Country Families
1
0.0%
2.1%
0
6
21
Mature and Stable
1
0.0%
0.6%
1
19
Educated and Promising
1
0.0%
0.1%
8
38
Rural Working Families
0
0.0%
8.8%
0
(800) 442-6277
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 13
TM
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Study Area
Individual Segment Name
No.
Households
Percent.
U.S.
Average
U.S.
Comparative
Index
Segments are sorted by number of households in the study area.
16
Established Country Families
0
0.0%
6.4%
0
15
Reliable Young Starters
0
0.0%
4.3%
0
40
Surviving Urban Diversity
0
0.0%
4.0%
0
18
Working Urban Families
0
0.0%
4.0%
0
23
Established Empty-Nesters
0
0.0%
3.4%
0
11
Young Suburban Families
0
0.0%
3.0%
0
39
New Beginning Urbanites
0
0.0%
2.8%
0
24
Metro Multi-Ethnic Diversity
0
0.0%
2.7%
0
35
Laboring Country Families
0
0.0%
2.7%
0
20
Cautious and Mature
0
0.0%
2.6%
0
46
Struggling Black Households
0
0.0%
2.5%
0
8
Rising Potential Professionals
0
0.0%
2.3%
0
17
Large Young Families
0
0.0%
2.2%
0
22
Mature and Established
0
0.0%
1.8%
0
41
Struggling Hispanic Households
0
0.0%
1.6%
0
42
Laboring Rural Diversity
0
0.0%
1.5%
0
29
Working Country Families
0
0.0%
1.0%
0
30
Urban Senior Life
0
0.0%
0.8%
0
48
Struggling Urban Life
0
0.0%
0.8%
0
47
University Life
0
0.0%
0.8%
0
34
College and Career Starters
0
0.0%
0.6%
0
37
Rising Multi-Ethnic Urbanites
0
0.0%
0.6%
0
31
Mature Country Families
0
0.0%
0.5%
0
43
Laboring Urban Diversity
0
0.0%
0.5%
0
36
Working Diverse Urbanites
0
0.0%
0.4%
0
13
Affluent Educated Urbanites
0
0.0%
0.4%
0
50
Unclassified Households
0
0.0%
0.2%
0
33
Laboring Rural Families
0
0.0%
0.1%
0
26
Working Suburban Families
0
0.0%
0.1%
0
44
Laboring Urban Life
0
0.0%
0.1%
0
16,006
100.0%
100.0%
100
TOTALS
(800) 442-6277
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 14
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Description
▲
↓
Indicates the study area percentage is more than 1.1 times the U.S. average
Indicates the study area percentage is less than 0.9 times the U.S. average
Study Area
U.S. Average
U.S.
Comparative
Index
FAITH INVOLVEMENT INDICATOR
Estimated 2012 Households Likely to Be:
↓ Strongly Involved with Their Faith
↓ Somewhat Involved with Their Faith
▲ Not Involved with Their Faith
27.4%
24.8%
48.0%
35.4%
29.9%
34.7%
77
83
138
Estimated 2012 Households Likely to Have:
↓ Increased Their Involvement with Their Faith in the Last 10 Years
↓ Decreased Their Involvement with Their Faith in the Last 10 Years
16.0%
20.0%
22.1%
23.7%
72
84
0.7%
6.3%
22.1%
2.1%
1.3%
3.3%
0.2%
0.8%
6.1%
6.2%
4.7%
2.8%
0.9%
9.6%
0.2%
1.8%
6.1%
1.0%
5.3%
18.2%
0.5%
16.1%
23.7%
2.0%
0.4%
2.9%
0.8%
1.1%
3.2%
7.2%
10.1%
1.8%
0.6%
6.9%
0.3%
2.4%
4.6%
0.7%
3.9%
11.1%
129
39
93
109
293
114
19
79
194
85
47
161
161
138
80
75
135
137
136
165
16.9%
16.8%
100
4.6%
11.7%
5.6%
78.1%
4.0%
11.7%
4.8%
79.6%
115
100
117
98
RELIGIOUS PREFERENCE INDICATOR
Estimated 2012 Households Likely to Prefer:
▲ Adventist
↓ Baptist
Catholic
Congregational
▲ Eastern Religions (Buddhist/Hindu/Shinto/Islam)
▲ Episcopal
↓ Holiness
↓ Jehovah’s Witnesses
▲ Judaism
↓ Lutheran
↓ Methodist
▲ Mormon
▲ New Age
▲ Non-Denominational / Independent
↓ Orthodox
↓ Pentecostal
▲ Presbyterian / Reformed
▲ Unitarian / Universalist
▲ Interested but No Preference
▲ Not Interested and No Preference
Likely to Have Changed Their Preference in the Last 10 Years
LEADERSHIP PREFERENCE INDICATOR
Estimated 2012 Households Likely to Prefer A Leader Who:
▲ Tells them what to do
Lets them do what they want and is supportive
▲ Lets them do what they want and stays out of the way
Works with them on deciding what to do and helps them do it
(800) 442-6277
K
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 15
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Description
▲
↓
Indicates the study area percentage is more than 1.1 times the U.S. average
Indicates the study area percentage is less than 0.9 times the U.S. average
Study Area
U.S. Average
U.S.
Comparative
Index
PRIMARY CONCERN INDICATOR
Estimated 2012 Households Likely to Be Primarily Concerned With:
THE BASICS:
↓
↓
↓
↓
Maintaining Personal Health
Finding/Providing Health Insurance
Day-to-Day Financial Worries
Finding Employment Opportunities
Finding Affordable Housing
Providing Adequate Food
Finding Child Care
43.0%
21.4%
21.8%
13.1%
8.5%
3.5%
5.9%
43.5%
29.0%
31.6%
14.4%
11.3%
8.6%
6.3%
99
74
69
91
75
41
94
14.7%
17.4%
19.8%
8.5%
2.7%
16.7%
20.7%
15.5%
11.4%
4.5%
88
84
127
74
60
27.2%
25.7%
13.9%
15.6%
10.3%
16.1%
27.0%
23.5%
13.6%
13.1%
8.5%
11.3%
101
110
103
119
121
143
58.2%
33.2%
23.4%
19.3%
19.2%
25.3%
16.4%
7.8%
50.6%
25.3%
23.9%
19.3%
18.9%
22.3%
14.7%
7.5%
115
131
98
100
102
113
111
104
31.8%
17.3%
8.5%
8.0%
16.4%
29.8%
17.3%
15.2%
12.9%
14.0%
107
100
56
61
117
FAMILY PROBLEMS:
↓
↓
▲
↓
↓
Dealing With Alcohol/Drug Abuse
Dealing With Teen / Child Problems
Finding/Providing Aging Parent Care
Dealing With Abusive Relationships
Dealing With Divorce
COMMUNITY PROBLEMS:
▲
▲
▲
Neighborhood Crime and Safety
Finding/Providing Good Schools
Dealing with Problems in Schools
Dealing With Racial / Ethnic Prejudice
Dealing With Neighborhood Gangs
Dealing with Social Injustice
HOPES AND DREAMS:
▲
▲
▲
▲
Achieving Long-term Financial Security
Finding Time for Recreation / Leisure
Finding Better Quality Healthcare
Finding A Satisfying Job / Career
Finding Retirement Opportunities
Achieving A Fulfilling Marriage
Developing Parenting Skills
Achieving Educational Objectives
SPIRITUAL / PERSONAL:
↓
↓
▲
Dealing With Stress
Finding Companionship
Finding A Good Church
Finding Spiritual Teaching
Finding Life Direction
(800) 442-6277
K
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 16
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Description
▲
↓
Indicates the study area percentage is more than 1.1 times the U.S. average
Indicates the study area percentage is less than 0.9 times the U.S. average
Study Area
U.S. Average
U.S.
Comparative
Index
KEY VALUES INDICATOR
Estimated 2012 Households Likely to Agree With the Following Statements:
GOD:
↓
“I believe there is a God”
“God is actively involved in the world including nations and their governments”
78.7%
50.5%
84.5%
63.8%
93
79
89.8%
81.3%
95.3%
91.5%
82.8%
94.0%
98
98
101
41.7%
80.0%
61.3%
50.1%
81.1%
62.6%
83
99
98
38.1%
34.4%
36.3%
36.3%
105
95
68.8%
40.1%
25.0%
59.8%
31.2%
17.4%
115
129
144
49.7%
17.5%
7.2%
33.7%
6.8%
2.3%
147
257
313
32.0%
10.1%
6.5%
16.1%
4.3%
2.2%
199
235
295
SOCIETY:
“It is important to preserve the traditional American family structure”
“A healthy environment has become a national crisis”
“Public education is essential to the future of American society”
INSTITUTIONAL ROLES:
↓
“Government should be the primary provider of human welfare services”
“The role of Churches / Synagogues is to help form and support moral values”
“Churches and religious organizations should provide more human services”
RACIAL / ETHNIC CHANGE:
“The United States must open its doors to all people groups”
“The changing racial / ethnic face of America is a threat to our national heritage”
HOUSEHOLD CONTRIBUTION INDICATOR
Estimated 2012 Households Likely to Contribute:
TO CHURCHES AND RELIGIOUS ORGANIZATIONS:
▲
▲
▲
More than $100 per year
More than $500 per year
More than $1,000 per year
TO CHARITIES:
▲
▲
▲
More than $100 per year
More than $500 per year
More than $1,000 per year
TO COLLEGES AND UNIVERSITIES:
▲
▲
▲
More than $100 per year
More than $500 per year
More than $1,000 per year
(800) 442-6277
K
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 17
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
ID# 230053:230053
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Table of Contents
FINGERPRINT
1
PROGRAM
2
SPIRITUAL DEVELOPMENT ............................................................................ 2
PERSONAL DEVELOPMENT ........................................................................... 2
COMMUNITY/SOCIAL SERVICES.................................................................... 2
RECREATION .................................................................................................... 2
STYLE
3
WORSHIP STYLE ............................................................................................. 3
MUSIC ............................................................................................................... 3
MISSION EMPHASIS ........................................................................................ 4
ARCHITECTURE ............................................................................................... 4
COMMUNICATION
5
PRIMARY MEDIA PREFERENCE ..................................................................... 5
SECONDARY MEDIA PREFERENCE............................................................... 5
CHURCH CONTACT METHODS RATED GOOD .............................................. 6
CHURCH CONTACT METHODS RATED POOR .............................................. 6
(800) 442-6277
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page ii
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
20.8%
Percentage Above
Average
U.S. Average
-8.5%
-6.3%
Percentage Below
Average
-18.8%
-25.7%
SPIRITUAL
PERSONAL COMMUNITY
DEVELOPMENT
DEVELOPMENT SOCIAL SERVICES
RECREATION
-26.3%
-29.5%
INDIRECT
DIRECT
FACE-TO-FACE
(MAIL/PHONE)
(ADVERTISING)
(VISITING)
55.0%
Percentage Above
Average
8.4%
-1.4%
U.S. Average
-3.3%
-6.0%
-17.2%
EMOTIONALLY
UPLIFTING
10.6%
-14.4%
Percentage Below
Average
INTELLECTUALLY
CHALLENGING
10.8%
BOTH
NO PREFERENCE
TRADITIONAL
Percentage Above
Average
9.6%
CONTEMPORARY
BOTH
-3.0%
-2.1%
PARTICIPATORY
BOTH
19.9%
U.S. Average
-7.3%
NO PREFERENCE
-9.5%
-12.4%
Percentage Below
Average
TRADITIONAL
CONTEMPORARY
BOTH
NO PREFERENCE
PERFORMED
BY OTHERS
NO PREFERENCE
79.9%
16.9%
34.2%
Percentage Above
Average
3.5%
U.S. Average
-9.1%
Percentage Below
Average
-16.0%
BROADCAST MEDIA
(TV, Radio)
(800) 442-6277
K
v21.1a
-17.9%
TV
PRINT MEDIA
(Newspapers, Magazines)
RADIO
--- BROADCAST MEDIA ---
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
LOCAL
NAT’L
MAGAZINES
Newspaper
Newspaper
-------------------- PRINT MEDIA ---------------------
ID# 230053:230053
Page 1
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Description
▲
↓
Indicates the study area percentage is more than 1.1 times the U.S. average
Indicates the study area percentage is less than 0.9 times the U.S. average
Study Area
U.S. Average
U.S.
Comparative
Index
CHURCH PROGRAM PREFERENCE INDICATOR
Estimated 2012 Households If Looking for a New Church Likely to Express as Most Important:
SPIRITUAL DEVELOPMENT:
↓
↓
Bible Study Discussion and Prayer Groups
Adult Theological Discussion Groups
Spiritual Retreats
28.9%
22.0%
10.1%
41.1%
22.5%
11.6%
70
98
87
14.8%
7.5%
2.9%
1.9%
15.2%
7.8%
3.5%
2.4%
97
97
83
78
16.5%
11.4%
6.6%
5.2%
5.7%
22.5%
15.7%
11.1%
6.1%
5.7%
73
73
59
86
100
33.6%
34.5%
30.5%
31.1%
8.9%
29.7%
32.8%
26.8%
18.9%
6.3%
113
105
114
164
140
PERSONAL DEVELOPMENT:
↓
↓
Marriage Enrichment Opportunities
Parent Training Programs
Twelve Step Programs
Divorce Recovery
COMMUNITY/SOCIAL SERVICES:
↓
↓
↓
↓
Personal or Family Counseling
Care for the Terminally Ill
Food and Clothing Resources
Day Care Services
Church Sponsored Day-School
RECREATION:
▲
▲
▲
▲
Youth Social Programs
Family Activities and Outings
Active Retirement Programs
Cultural Programs (Music, Drama, Art)
Sports or Camping
↓
↓
▲
(800) 442-6277
K
v21.1a
SUMMARY
Spiritual Development Index
Personal Development Index
Community/Social Services Index
Recreation Index
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
81
94
74
121
Page 2
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Description
▲
↓
Indicates the study area percentage is more than 1.1 times the U.S. average
Indicates the study area percentage is less than 0.9 times the U.S. average
Study Area
U.S. Average
U.S.
Comparative
Index
WORSHIP STYLE INDICATOR
Estimated 2012 Households Likely to Prefer Church Worship which is:
PART 1:
↓
▲
A. Emotionally Uplifting
B. Intellectually Challenging
C. Both A and B
D. No Preference or Not Interested
21.8%
17.2%
38.6%
22.6%
26.4%
11.1%
39.2%
23.4%
83
155
99
97
21.9%
29.1%
24.9%
23.1%
20.2%
26.3%
26.5%
26.9%
108
111
94
86
27.1%
21.6%
28.8%
21.7%
24.4%
19.7%
31.1%
24.8%
111
110
93
88
22.4%
22.2%
31.5%
23.7%
18.7%
22.9%
32.2%
26.2%
120
97
98
91
PART 2:
▲
↓
A. Traditional/Formal/Ceremonial
B. Contemporary/Informal
C. Both A and B
D. No Preference or Not Interested
MUSIC STYLE INDICATOR
Estimated 2012 Households Likely to Prefer Church Music which is:
PART 1:
▲
↓
A. Traditional
B. Contemporary
C. Both A and B
D. No Preference or Not Interested
PART 2:
▲
A. Performed by Others
B. Participatory
C. Both A and B
D. No Preference or Not Interested
(800) 442-6277
K
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 3
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Description
▲
↓
Indicates the study area percentage is more than 1.1 times the U.S. average
Indicates the study area percentage is less than 0.9 times the U.S. average
Study Area
U.S. Average
U.S.
Comparative
Index
MISSION EMPHASIS INDICATOR
Estimated 2012 Households Likely to Prefer Church Involvement and Mission Emphasis Focused On:
PART 1:
▲
A. Community
B. Personal Spiritual Development
C. Both A and B
D. No Preference or Not Interested
26.4%
15.4%
33.7%
24.3%
22.0%
14.3%
37.4%
26.3%
120
108
90
93
5.6%
35.5%
29.1%
29.4%
6.2%
33.3%
30.1%
30.4%
90
107
97
97
27.2%
19.0%
29.8%
23.4%
26.6%
15.9%
32.3%
25.1%
102
119
92
93
8.4%
39.8%
26.1%
25.6%
9.4%
34.7%
27.7%
28.2%
89
115
94
91
PART 2:
A. Global Mission
B. Local Mission
C. Both A and B
D. No Preference or Not Interested
CHURCH ARCHITECTURE INDICATOR
Estimated 2012 Households Likely to Prefer Church Architecture which is:
PART 1:
▲
A. Traditional
B. Contemporary
C. Both A and B
D. No Preference or Not Interested
PART 2:
↓
▲
A. Somber/Serious
B. Light and Airy
C. Both A and B
D. No Preference or Not Interested
(800) 442-6277
K
v21.1a
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
Page 4
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Description
▲
↓
Indicates the study area percentage is more than 1.1 times the U.S. average
Indicates the study area percentage is less than 0.9 times the U.S. average
Study Area
U.S. Average
U.S.
Comparative
Index
PRIMARY MEDIA PREFERENCE
Estimated 2012 Households Likely to Describe Their Primary Media Information Source As:
BROADCAST MEDIA:
↓
Television
Radio
38.8%
12.1%
47.3%
13.3%
82
91
37.6%
7.8%
4.7%
36.1%
4.3%
2.4%
104
180
195
28.4%
20.9%
31.9%
23.8%
89
88
33.8%
8.0%
9.5%
32.7%
5.8%
7.0%
103
138
134
PRINT MEDIA:
▲
▲
Local Newspaper
National Newspaper
Magazines
SECONDARY MEDIA PREFERENCE
Estimated 2012 Households Likely to Describe Their Secondary Media Information Source As:
BROADCAST MEDIA:
↓
↓
Television
Radio
PRINT MEDIA:
▲
▲
Local Newspaper
National Newspaper
Magazines
↓
▲
(800) 442-6277
K
v21.1a
SUMMARY
Overall Broadcast Media Index (100 = Average)
Overall Print Media Index
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
86
115
Page 5
Prepared For:
Saint Joseph Parish, Fremont
Study Area Definition:
Custom Polygon
Date: 5/2/2012
Description
▲
↓
Indicates the study area percentage is more than 1.1 times the U.S. average
Indicates the study area percentage is less than 0.9 times the U.S. average
Study Area
U.S. Average
U.S.
Comparative
Index
CHURCH CONTACT METHODS RATED GOOD
Estimated 2012 Households Likely to Rate As Good the Following Methods of Contact from a Church:
INDIRECT METHODS (LEAST PERSONAL):
↓
↓
↓
Local Radio Announcements or Advertisements
Putting Ad in Local Newspaper
Local Cable Channels
25.7%
26.8%
21.5%
36.2%
33.8%
30.4%
71
79
71
50.4%
26.1%
10.6%
53.7%
29.5%
12.0%
94
88
88
14.3%
9.7%
20.1%
14.0%
71
69
DIRECT METHODS (MORE PERSONAL):
↓
↓
Sending Information By Mail
Calling and Offering to Send Information By Mail
Calling and Discussing on the Phone
FACE-TO-FACE METHODS (VERY PERSONAL):
↓
↓
Calling and Offering to Visit When Convenient
Going Door to Door
CHURCH CONTACT METHODS RATED POOR
Estimated 2012 Households Likely to Rate As Poor the Following Methods of Contact from a Church:
INDIRECT METHODS (LEAST PERSONAL):
▲
▲
▲
Local Radio Announcements or Advertisements
Putting Ad in Local Newspaper
Local Cable Channels
29.9%
30.9%
39.8%
19.6%
21.5%
30.7%
153
143
130
17.1%
37.5%
66.0%
13.3%
34.0%
60.6%
128
110
109
58.2%
71.0%
49.6%
64.0%
117
111
DIRECT METHODS (MORE PERSONAL):
▲
Sending Information By Mail
Calling and Offering to Send Information By Mail
Calling and Discussing on the Phone
FACE-TO-FACE METHODS (VERY PERSONAL):
▲
▲
Calling and Offering to Visit When Convenient
Going Door to Door
↓
↓
SUMMARY OF METHODS RATED GOOD
Indirect Methods Index (100 = Average)
Direct Methods Index
Face-to-Face Methods Index
(800) 442-6277
K
v21.1a
74
91
70
▲
▲
▲
SUMMARY OF METHODS RATED POOR
Indirect Methods Index
Direct Methods Index
Face-to-Face Methods Index
© 1990-2012 Percept Group, Inc.
Sources: Percept, Nielsen, U.S. Census Bureau
140
112
114
Page 6