Social Media and Design
- Tips to Wow Your Clients
MAUREEN LADLEY
LADLEY & ASSOCIATES
BERKELEY, CA
Facebook.com/LadleyandAssociates
[email protected]
Social Media and Design
- Tips to Wow Your Clients
Welcome!
Facebook.com/LadleyandAssociates
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Social Media and Design
- Tips to Wow Your Clients
Facebook.com/LadleyandAssociates
[email protected]
Social Media and Design
- Tips to Wow Your Clients
 Social Media – What for Whom
 Facebook
 Twitter
 LinkedIn
 Pinterest
 Instagram
Facebook.com/LadleyandAssociates
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What for Whom Options
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This May Surprise You…
 The fastest growing demographic on Twitter is the 55





64 year age bracket.
189 million Facebook users are “mobile only”. And,
we love our smart phones.
YouTube reaches more US adults 18-34 than any
cable network.
Every second, two new members join LinkedIn.
Social media is now the #1 activity on the web.
LinkedIn has a lower percentage of active users than
Pinterest, Google+, Twitter and Facebook.
93% of marketers use social media for business.
Source: Belle Beth Cooper at Buffer, appearing in Fast Company.
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On-Line Marketing - Social Media
Where should your client be? Where their
customers are.
As of August 2012:
 66% of online adults use Facebook
 20% use LinkedIn
 16% use Twitter
 12% of online adults say they use Pinterest
 12% of online adults say they use Instagram
 5% of online adults say they use Tumblr
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Who’s Where?
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Age, According to Pew Research Center
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Top Social Media Sites - Attributes
 Facebook
 Twitter
 Instagram
 LinkedIn
 YouTube
 Google+
 Pinterest
Audience
Resource Need
All
High
B2B, B2C, Men
High
B2C, Young
High
B2B
Moderate
All
Moderate
Male, SEO Savvy
Flexible
Female
Low
Facebook.com/LadleyandAssociates
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Social Media and Design
- Tips to Wow Your Clients
 Social Media – What for Whom – done
 Facebook
 Twitter
 LinkedIn
 Pinterest
 Instagram
Facebook.com/LadleyandAssociates
[email protected]
Social Media and Design
- Tips to Wow Your Clients
 Facebook – Profile vs. Page
Facebook.com/LadleyandAssociates
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Social Media and Design
- Tips to Wow Your Clients
 Facebook Anatomy
(and LunaMetric’s Social Media Sizing Cheatsheet)
Banner
Portrait Square
App Cover Art
Timeline
Facebook.com/LadleyandAssociates
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Facebook – Banner Strategy
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Facebook – Banner Strategy
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Facebook – Apps (facebook.com/appcenter)
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Facebook – Apps (facebook.com/appcenter)
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Facebook – Custom App Graphics
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Facebook – Email Capture (MailChimp)
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Facebook – Contact Us App
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Facebook – Contact Us App
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Facebook – Photos and Albums
 Testimonials? Try JPGs in Albums.
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Facebook – Offers, Events
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Facebook - Ads
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Facebook – Customer Username
Facebook.com/username
Facebook.com/LadleyandAssociates
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Social Media and Design
- Tips to Wow Your Clients
 Social Media – What for Whom – done
 Facebook – done
 Twitter
 LinkedIn
 Pinterest
 Instagram
Facebook.com/LadleyandAssociates
[email protected]
Twitter - Connect
Logo
Header
Image
Visible
Backgd
Facebook.com/LadleyandAssociates
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Social Media and Design
- Tips to Wow Your Clients
 Social Media – What for Whom – done
 Facebook – done
 Twitter – done
 LinkedIn
 Pinterest
 Instagram
Facebook.com/LadleyandAssociates
[email protected]
LinkedIn – Profile vs. Page
Facebook.com/LadleyandAssociates
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LinkedIn - Portfolio
www.linkedin.com/portfolio
Facebook.com/LadleyandAssociates
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Social Media and Design
- Tips to Wow Your Clients
 Social Media – What for Whom – done
 Facebook – done
 Twitter – done
 LinkedIn – done
 Pinterest
 Instagram
Facebook.com/LadleyandAssociates
[email protected]
Pinterest – Plan the Boards, Pin Source
Facebook.com/LadleyandAssociates
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Pinterest – Designed Pin Image
Facebook.com/LadleyandAssociates
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Social Media and Design
- Tips to Wow Your Clients
 Social Media – What for Whom – done
 Facebook – done
 Twitter – done
 LinkedIn – done
 Pinterest – done
 Instagram
Facebook.com/LadleyandAssociates
[email protected]
Instagram – Designing the Brand
Facebook.com/LadleyandAssociates
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Instagram – Drive Participation # Coupon
Facebook.com/LadleyandAssociates
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Instagram – It’s What You Do With It
Facebook.com/LadleyandAssociates
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Social Media
 Interesting content
 Visual Story Telling
 Followers
 Engagement
 Include Calls-to-Action
 Attend events
 Join groups
 Sign-ups
Facebook.com/LadleyandAssociates
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Questions
Maureen Ladley
Facebook.com/LadleyandAssociates
(510) 238-0150
[email protected]
www.LadleyandAssociates.com
[email protected]