6/25/2015
Post Harvest Implications of
Growing Social Interest in
How Meat is Produced in
the U.S.
What is the biggest (post-harvest)
social issue facing the meat industry?
ERIC BERG, PH.D,
NORTH DAKOTA STATE UNIVERSITY
68th RECIPROCAL MEAT CONFERENCE
What is the biggest (post-harvest)
social issue facing the meat industry?
68TH RECIPROCAL MEAT CONFERENCE
Google perceptions
Should I eat meat?
68TH RECIPROCAL MEAT CONFERENCE
Google perceptions – “eating meat”
Google perceptions
1
6/25/2015
Google perceptions – “eating vegetables”
Q: How do we get these
consumers to turn to us for
information about meat?
Q: How do we get these
consumers to turn to us for
information about meat?
Millennials
Baby Boomers
A: We teach
them to cook red
meat as part of a
healthy diet
Follow the “Land Grant” mission
Social Issue #1
Hormones in meat are making girls
reach puberty at an earlier age
1. Student Education
2. Research
3. Extension/Outreach
68TH RECIPROCAL MEAT CONFERENCE
68TH RECIPROCAL MEAT CONFERENCE
2
6/25/2015
Social Issue #1
Hormones in meat are making girls
reach puberty at an earlier age
Research
Social Issue #1
Hormones in meat are making girls
reach puberty at an earlier age
Research
68TH RECIPROCAL MEAT CONFERENCE
Research
Social
Issue #2
HDL Cholesterol
Total Cholesterol
That greasy burger is a heart-attack
on a plate GB
GB
200
60
150
40
100
50
Research
0
Trt: P = 0.02
Day: P = 0.14 d0
Trt*Day: P = 0.28
CON
mg/dL
Social Issue #2
That greasy burger is a heart-attack
on a plate
mg/dL
68TH RECIPROCAL MEAT CONFERENCE
20
d0
d28 d56 d84
LDL Cholesterol
d56
Trt: P = 0.24
d84
Day: P = 0.35
Triglycerides
GB
CON
mg/dL
60
mg/dL
68TH RECIPROCAL MEAT CONFERENCE
d28
Trt*Day: P = 0.29
100
80
60
40
20
Trt: P =00.02
Day: P = 0.13d0
Trt*Day: P = 0.36
CON
0
40
GB
20
CON
0
d28 d56 d84
d0
d28
d56
Trt: P = 0.81
Day: P = 0.02
d84
Trt*Day: P = 0.82
68TH RECIPROCAL MEAT CONFERENCE
Social Issue #3
A random stranger sitting next to you on the
airplane just told you she doesn’t eat red
meat because she heard it is bad for you
Social Issue #4
It is unsafe to eat a medium rare
pork chop
Extension/Outreach
Teaching ANSC 478
Research & Issues in Animal Agriculture
3 credits
1. Develop organized thought and the ability to
communicate scientific research to the general
public
2. Learn to identify credible scientific studies
3. Learn to scrutinize media interpretation of
animal-agriculture practices
Be skeptical
68TH RECIPROCAL MEAT CONFERENCE
3
6/25/2015
Social Issue #4
It is unsafe to eat a medium rare
pork chop
Extension/Outreach
Four Stations
1.Spices, marinades, & rubs
2.The “complete plate”
3.Traditional BBQ vs. grilling
4.Cut selection & meat quality
What factors influence the
purchasing decisions about the
food you buy? Circle the letter(s)
of all that apply.
a.
b.
c.
d.
e.
a.
Country where the food was produced
Attributes such as organic, natural, etc.
Price
Food safety
Nutritional content
Other (please describe)
68TH RECIPROCAL MEAT CONFERENCE
Percent of respondents that picked
“Country where the food was produced”
68TH RECIPROCAL MEAT CONFERENCE
Percent of respondents that picked
“Price”
68TH RECIPROCAL MEAT CONFERENCE
Percent of respondents that picked
“Attributes such as organic, natural, etc.”
68TH RECIPROCAL MEAT CONFERENCE
Percent of respondents that picked
“Food safety”
68TH RECIPROCAL MEAT CONFERENCE
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6/25/2015
Percent of respondents that picked
“Nutritional content”
Dealing with social issues:
Summary
Draw them in through there interest in food –
give samples
Teach them how to cook
Describe modern production practices used to
“create” that food
Draw upon the research; make it understandable
SHUT UP! And let them ask questions
Train others to do the same
68TH RECIPROCAL MEAT CONFERENCE
68TH RECIPROCAL MEAT CONFERENCE
Questions?
68th RECIPROCAL MEAT CONFERENCE
5