Website?
If you’re planning to make SEO your core element in digital
marketing, it goes without saying that your website needs
to be VIEW PROOF! What does this mean? This means
that your website should be available for viewing on almost
any screen, irrespective of its size. Be it your mobile, tablet,
desktop, eReader or smart TV; your website should be
optimized for any screen so that it can shrink, enlarge or
resize accordingly.
Many people are more comfortable viewing websites on their mobile phones than
their PCs. This again points to a very important fact that every website should be
mobile optimized. Now comes the real question: Should you create a mobile
application for users to download or create a mobile website?
Mobile Website vs. Mobile App
Before you start looking at the advantages of a mobile website vs. an app, it’s
important that you understand the differences between them.
A mobile website is just like a standard website with HTML pages connected together
and can be viewed with the help of an Internet connection. The most obvious
characteristic of a mobile website compared to a standard website is its design for
small handheld screen size with touch-screen features.
Mobile apps, on the other hand, are regular apps that needs to be downloaded and installed.
Users need to visit specific company portals like the Google Play Store, Apple’s App Store
or the Blackberry World to find appropriate applications for specific operating systems. This
application may take data from the Internet, just like a regular website, or may download the
content into your mobile phone to be viewed later without an Internet connection.
Read more of this article at http://goo.gl/30Mi9W
Find this and more great posts like it on our Blog. Simply browse on over to
BeBetterDoMore.com/blog
Other Clarke Inc. Blog Highlights:
•
•
•
•
10 Best Small Business Website Practices
The Non Profit Logos We Love and Why
How to Work the Room at a Trade Show
Hit Promo Products for Staff Appreciation Day
Still Not Enough?
We’re always adding new resources onto our website to help you Be Better, Do More. To get
these free resources head over to BeBetterDoMore.com and click on the Resources button.
Check out what we’ve added lately:
• 5 Things to Guarantee Success from
a Business Event
• The Trade Show Owners Manual
• 10 More Ways to Get Out of a Sales
Slump
PRSRT STD
U.S. POSTAGE
PAID
LYNCHBURG, VA
PERMIT NO. 869
or
P r i n t | W e b | Ta b l e t
OFFICIAL
MARKETING
Issue #614
Clarke Inc.
PO Box 10936
Lynchburg, VA 24506
In Case You Missed It
Best for Mobile Usability – App
In This Issue:
Client Highlight
The Virginia Music Educators Association has
been in existence for approximately 50 years.
Their mission is to provide leadership and
professional development to ensure quality music education.
Clarke, Inc. has had a long term relationship with VMEA. We have printed, mailed
and shipped their magazine three times a year from 2007 to 2012. It was a very
successful relationship for both of us. But in 2013 VMEA came to us with a problem.
The cost of printing and mailing their publications was becoming too expensive. Every
year postage and shipping costs kept rising until something had to give.
That’s when Clarke, Inc. and VMEA put their heads together. We decided to stop
printing, mailing and shipping the magazine and start distributing it via digital
publishing. The digital publishing solution Clarke, Inc. worked out for VMEA took a
3-pronged approach using a tablet app designed for Apple iPads, Google Android
Tablets and an enhanced PDF for Mac and PC users.
All of this resulted in a 50% cost savings for VMEA plus a more feature
rich publication that is more engaging to the readers. In addition,
readers can now link directly to embedded websites with a single
click, thus offering more value to VMEA’s advertisers.
Since the first issue was uploaded Clarke, Inc. has added more and more benefits
to the app. Most recently we added VMEA’s Annual Conference syllabus and a
scheduling calendar to the app. You can check out the app now at the Apple App
Store and Google Play Store.
•Client Highlight: Virginia Music
Educators Association
•In Case You Missed It
•How to Get Your Blog Post Shared
1000 Times
•Unwind Time
Victor’s Corner
Greetings Earthlings! It will be 45 years since we landed on the moon
July 20, 1969. Apollo 11 astronauts Neil Armstrong, Buzz Aldrin and
Michael Collins will forever be embedded in history. They were the
Christopher Columbus and Macro Polos of the 20th Century.
Compared to Apollo 11’s predecessors, their technology had advanced
far beyond just navigating using a compass and the stars. And
computing technology today is far more advanced than the astronauts used in 1969. In fact,
your handheld calculator has more computing power than Apollo 11 had.
Is your marketing strategy taking advantage of the computing power of your desktop computer,
laptop computer, tablet and smart phone, or are you still navigating your marketing strategy
with a compass and the stars? More and more of your clients are researching your business on
the internet before they contact you. Over half of those searches are done using mobile devices.
Have you reviewed your online presence recently? How do you appear to potential clients that
are silently exploring you and your business?
Who would you rather travel with? Columbus who didn’t know where he went, where he was, or
where he had been? Or, Neil Armstrong who landed on the moon with nerves of steel with only
seconds of fuel to spare? Clarke, Inc. wants to help you become the Neil Armstrong of your industry.
And that’s how we plan to help with this newsletter that’s a keeper to tape to your office wall.
To grab all of our great marketing ideas go to www.bebetterdomore.com. There you
can sign up to receive our email blasts and blog posts.
Victor Clarke
Phone: 434-847-5561
P.O. Box 10936, Lynchburg, VA 24506
www.beBETTERdoMORE.com
PP rr ii n
n tt |
| W
W ee b
b |
| TT a
ab
b ll ee tt
F eatures an unlikely
cast of characters
who must team up
in order to defeat a
cosmic force of epic
proportions.
Rating: Not Available
Chrome Remote
Desktop
Android
Continuing the story
of how ultra-intelligent
simian Caesar presides
over the fall of human
civilization.
Rating: Not Available
Comedy Central
iOS
Lingua.ly turns any mobile
device into a language
learning experience.
Practice what you learned
with personalized
flashcards and fun games. See your new words
in real articles from around the web that are just
right for you. Free.
Lingua.ly
Android
Official app for the
Comedy Central network
offers full episodes.
Featured shows include
South Park, The Daily Show and The Colbert
Report, with episodes available the day after
they air. Free.
The award winning PC
spaceship simulation
game from Subset
Games comes to iPad!
Considered one of the best PC games of
2012, now on iPad $9.99
FTL: Faster Than Light
iOS
Securely access your
computers from your
Android device. Pan
around the desktop,
pinch to zoom in (highly important for managing
a precise mouse pointer with a finger), and type
away on the keyboard. Free.
Guardians of the
Galaxy
August 1st
Dawn of the Planet
of the Apes
July 11th
Apps:
T he heroic Viking
Hiccup and his faithful
dragon Toothless must
save the future of men
and dragons from the
power-hungry Drago.
Rating: PG
How to Train Your
Dragon 2
June 13th
• August 25–September 8
US Open (tennis), Flushing Meadows NY
• August 4–10
US PGA, Valhalla GC Kentucky
• July 17–20
British Open, Royal Liverpool Golf Club
• July 15
MLB All Star Game,
Minnesota Twins@Target Field
• July 10–19
World Lacrosse Championships,
Denver CO
teenage girl stricken
A
with cancer falls for
a boy in her support
group and the two form
a bond as they deal
with their illnesses.
Rating: PG-13
The Fault
In Our Stars
June 6th
Movies:
• July 5–27
Tour de France, France
• June 23–July 6
Wimbleton, London England
• June 14
Belmont Stakes, Belmont NY
• June 14
NBA Championship Finals Begin
• June 12–July 13
FIFA World Cup, Brazil
• June 12–15
US Open (golf), Pinehurst NC
Sports:
Unwind Time!