WeekofJuly24,2016
OF
WEEK 4, 2016
ly 2
Ju
WHAT’S INSIDE
•
This week, JCPenney is running shorter, online-only sales
comparedtolastyear’slonger,in-storesales.
•
Kmart’s back-to-school sale is identical to the one it ran
duringthisweeklastyear.Theretailerisfeaturingdiscounts
onbackpacks,schoolfoldersandnotebooks.
•
Macy’sisofferingmarkdownsthataresimilartolastyear’s,
butithasextendedthelengthofitssalefromthreedaysto
fivedays.
•
Bloomingdale’s is running short-term, online-only sales
similartolastyear’sinordertoboostwebsitetraffic.
•
Kohl’sisofferingonlinemarkdownssimilartolastyear,butit
has decreased the duration of its sale from seven days last
yeartothreedaysthisyear.
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGY
[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016
Copyright©2016TheFungGroup.Allrightsreserved.
1
WeekofJuly24,2016
US PROMO YOY HIGHLIGHTS
RETAILER
2016
2015
SUMMERSALE
• Thisweek,CVSisofferingsaleson
cosmetics,vitamins,softdrinksand
liquiddetergent.
• Ayearago,CVSranasimilarsalethat
featuredcosmetics,vitamins,
haircareandliquiddetergent.
BACK-TO-SCHOOLSALE
• Thisweek,Kmartispromotinga
back-to-schoolsalethatfeatures
backpacks,denim,footwearand
alarmclocks.
• Lastyear,Kmartofferedasimilar
back-to-schoolsalewithdiscountson
compositionnotebooks,foldersand
backpacks.
CHILDREN’SSALE
• Thisweek,Targetisrunningasaleon
itsnewCat&Jackexclusiveclothing
lineforkids.
• Lastyearduringthisweek,the
retailerofferedasaleonchildren’s
backpacks,schoolfoldersandshoes.
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGY
[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016
Copyright©2016TheFungGroup.Allrightsreserved.
2
WeekofJuly24,2016
WEEKLY US YOY COMPARISON
RETAILER
2016
2015
Three-DayOnline&In-StoreSale
o Take$75offyourpurchaseof$300ormorein
selectregular-pricewomen’sshoes,handbags
andsunglasses
o Takeanextra40%offwhenyoubuyoneitem
andanextra50%offwhenyoubuytwoor
moreitems
16-HourbQuick!OnlineSecretSale
o Save50%–70%onselectclothing,shoesand
accessoriesfromMichaelKors,HugoBoss,
JohnVarvatosStarUSAandmore
One-DayOnline&In-StoreSale
o Save70%onswim
One-DayOnlineSale
o Takeanextra25%offselectsaleand
clearance
Seven-DayOnlineSale
o Take25%offalmostanypurchase
16-HourbQuick!OnlineSecretSale
o 50%–80%offselecthomeitems
16-HourbQuick!OnlineSecretSale
o 60%–80%offselectwomen’sclothing
One-DayOnline&In-StoreSale
o Save40%-50%offonswim
NineHours:OnlineSale
o Extra30%offwhenyouspend$100ormore
o Extra25%offwhenyouspendunder$100
Four-DayOnlineSale
o Extra25%offonclearanceforatotalsavings
of60%–75%
Three-DayOnline&In-StoreSale
o Save30%–50%onhome
Back-to-SchoolIn-StoreSale
o 40%–50%offjuniors’uniforms
One-DayOnline-OnlySale
o Save40%,30%or20%
Three-DayBonusBuySale
o 15%–50%offcookware
o 35%–45%offjeans
Four-DayHomeSale
o $10offyourhomepurchaseof$50ormore
Three-DayBonusBuySale
o 25%–50%offbackpacksandhandbags
o 20%–50%offathleticshoes
Seven-DayOnline-OnlySale
o Extra15%offkids’,juniors’andyoung
men’sapparel
Five-DaySemiannualClearance&Sale
o 30%–50%offhome
o 50%–70%offwomen’sswimwear
o 50%–60%offmen’sdressshirtsandties
o 40%–50%offwomen’sdresses
Five-DayOnline&In-StorePop-UpSale
o Freeshippingat$50
o 50%–70%offselectitems
Five-DaySemiannualClearance&Sale
o Extra20%offonselectitems
Three-DayRedHotSaleandClearance
o Extra15%or10%offhomeandselect
departments
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGY
[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016
Copyright©2016TheFungGroup.Allrightsreserved.
3
WeekofJuly24,2016
DeborahWeinswig,CPA
ManagingDirector
FungGlobalRetail&Technology
NewYork:917.655.6790
HongKong:852.6119.1779
China:86.186.1420.3016
[email protected]
AnnikaRingblom
ResearchAssistant
HONGKONG:
10thFloor,LiFungTower
888CheungShaWanRoad,Kowloon
HongKong
Tel:85223002470
LONDON:
242-246MaryleboneRoad
London,NW16JQ
UnitedKingdom
Tel:44(0)2076168988
NEWYORK:
th
1359Broadway,9 Floor
NewYork,NY10018
Tel:6468397017
FBICGROUP.COM
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGY
[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016
Copyright©2016TheFungGroup.Allrightsreserved.
4