2016/17 Season – Week 20 (1/30-2/5/17)
57.9
57.2
Average Price of a :30
Super Bowl Commercial
WFXT – Boston
Super Bowl LI
Super Bowl LI
57.0
Dollars in Millions
57.3
52.7
$4.20
$4.40
2014
2015
$4.80
52.1
55.8
Atlanta
Buffalo
Pittsburgh
National
45.3
HH Rating
HH Ratings
7:00p
8:00p
9:00p
10:00p
2016
Daily Time Spent
Daily Time Spent
Per A25-54 Per Day
(Set-Meter Markets)
Per A25-54 Per Day
(Code Reader Markets)
Hours:Minutes
Hours:Minutes
Hours:Minutes
Per A25-54 Per Day
(LPM Markets)
Tampa
4:32
0:35
Birmingham
6:04
Charlotte
4:18
0:41
Memphis
5:40
Pittsburgh
4:16
0:39
New Orleans
5:35
Live TV
DVR/Time-Shifted TV
Live TV
Daily Time Spent
0:55
Mobile
4:59
0:43
Charleston, SC
4:57
0:28
0:40
Paducah
4:41
0:35
Live TV
DVR/Time-Shifted TV
0:41
DVR/Time-Shifted TV
Market of the Week
Cincinnati, OH (DMA Rank #36)
Auto Purchasers
Weekday Primetime Ratings
(comScore)
14.7
14.1
14.0
1.6
Chrysler
1.4
GMC
Local Broadcast
1.6
Chevrolet
Cable News
TV Viewing Area (DMA)
Cincinnati Enquirer
Newspaper Daily Penetration
2007
25.0%
2012
18.3%
2017
9.9%
Top 5 Spot TV Advertisers
from Kantar Media
Jan-Dec’16
Dols
(000)
Clinton For President
$4,462.0
Kroger
$2,686.5
Toyota Dealer Assn
$2,185.7
Trump for President
$2,053.5
Time Warner Cable
$2,040.0
2016/17 Season
Week 20 (1/30-2/5/17)
Top 25 Syndication
(1/23-1/29/17)
Top 25 Broadcast S/O-S/O
(1/30-2/5/17)
A25-54
Rank
Program Name
A25-54
Live+SD US AA%
Rank
Program Name
Live+SD US AA%
1
FOX SUPER BOWL LI
40.5
1
BIG BANG-SYN (AT)
3.6
2
FOX SUPER BOWL POST-GUN
32.1
2
FAMILY FEUD (AT)
3.0
3
FOX SUPER BOWL POST GAME
23.4
3
WEEKEND ADVENTURE
2.9
4
FOX SUPERBOWL LI KICK
22.7
4
BIG BANG WKND (AT)
2.7
5
FOX SUPER BOWL PRE - 5:30
12.3
5
JUDGE JUDY (AT)
2.5
6
FOX SUPER BOWL PRE - 5:00
8.4
6
MODERN FAMILY-WK-SYN (AT)
2.4
7
24: LEGACY
6.9
7
LAW & ORDER:SVU-WKL (AT)
2.3
8
FOX SUPER BOWL PRE - 4:30
5.8
8
MODERN FAMILY-MF-SYN (AT)
2.1
9
BIG BANG THEORY, THE
4.6
9
WHEEL OF FORTUNE
2.1
10
FOX SUPER BOWL PRE - 4:00
4.6
10
JEOPARDY (AT)
2.0
11
FOX SUPER BOWL PRE - 3:30
3.7
11
FAMILY FEUD-WK (AT)
1.8
12
FOX SUPER BOWL PRE - 3:00
3.2
12
FAMILY GUY-WK-SYN (AT)
1.8
13
SUPERIOR DONUTS
3.0
13
FAMILY GUY-MF-SYN (AT)
1.5
14
SATURDAY NIGHT
2.8
14
BOBS BURGERS-SYN (AT)
1.5
15
GREY'S ANATOMY
2.7
15
ENTERTAINMENT TONIGHT
1.4
16
FOX SUPER BOWL PRE - 2:30
2.7
16
TWO-HALF MEN-SYN (AT)
1.4
17
BACHELOR, THE
2.6
17
ACCESS HOLLYWD LV-WKD
1.2
18
MOM
2.5
18
DR. PHIL SHOW (AT)
1.2
19
BIG BANG THEORY,THE-8P:SP
2.4
19
2 BROKE GIRLS-SYN (AT)
1.2
20
FOX SUPER BOWL PRE - 2:00
2.2
20
LAST MAN STNDG-MF-SYN(AT)
1.1
21
SCANDAL
2.1
21
MIKE AND MOLLY (AT)
1.1
22
WALL
2.0
22
INSIDE EDITION (AT)
1.1
23
LIFE IN PIECES
2.0
23
AMERICAN NINJA-SYN (AT)
1.1
24
KEVIN CAN WAIT - SPCL
1.9
24
TMZ (AT)
1.0
25
CRIMINAL MINDS
1.9
25
2 BROKE GIRLS WKND (AT)
0.9
M-F Late Night
(1/30-2/3/17)
M-F Evening News
(1/30-2/3/17)
A25-54
A25-54
Rank
Program Name
Live+SD US AA%
Rank
Program Name
Live+SD US AA%
1
NBC NIGHTLY NEWS
1.9
1
TONIGHT SHOW
0.9
2
ABC WORLD NEWS
1.7
2
LATE SHOW-S. COLBERT
0.7
3
CBS EVENING NEWS
1.3
3
JIMMY KIMMEL LIVE!
0.6
Top 10 Time Shifted S/O-S/O Programs (1/30-2/05/17)
A25-54 Live+SD (000)
FOX SUPER BOWL LI
FOX SUPER BOWL POST-GUN
FOX SUPER BOWL POST GAME
BIG BANG THEORY, THE
FOX SUPERBOWL LI KICK
GREY'S ANATOMY
24: LEGACY
BACHELOR, THE
FOX SUPER BOWL PRE - 5:30
SCANDAL
Time-Shifted
LIVE
Week 20 (1/30-2/5/17)
Super Bowl LI
Fox
2/5/17 6:45p (ET)
Household Rating (Live+SD)
57.9
57.2
57.0
55.9
55.7
54.8
54.6
54.3
54.1
Pittsburgh
Buffalo
Atlanta
Norfolk
Richmond
Milwaukee
Providence
Boston
Indianapolis
45.3
National
S. Bowl Great. Commercials
CBS
1/31/17 9:00p (ET)
Top 10 Metered Markets
Household Rating (Live+SD)
NBA: Cavaliers/Knicks
ABC
2/4/17 8:30p (ET)
Top 10 Metered Markets
Household Rating (Live+SD)
Saturday Night Live
NBC
2/4/17 11:30p (ET)
Top 10 Metered Markets
Household Rating (Live+SD)
Market
HH Rtg
Market
HH Rtg
Market
HH Rtg
National
4.0
National
1.7
National
4.5
Oklahoma City
7.8
Cleveland
11.1
Chicago
7.9
Nashville
7.7
Columbus, OH
4.4
St. Louis
7.2
Dayton
7.3
New York
4.2
Austin
7.0
Columbus, OH
6.9
Atlanta
3.1
West Palm
6.7
Cincinnati
6.6
Richmond
3.1
D.C.
6.6
Pittsburgh
6.5
Norfolk
3.0
Hartford
6.6
San Diego
6.4
Nashville
2.9
New York
6.4
Albuquerque
6.2
Cincinnati
2.9
Baltimore
6.4
Kansas City
6.0
Memphis
2.7
Buffalo
6.0
Minneapolis
5.8
Tie: Raleigh /
Ok. City
2.6
Minneapolis
5.9
2016/17 Season
Week 20 (1/30-2/5/17)
Spanish Language Television
Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision)
attracted 14% of all primetime HH viewers (not just Spanish-Speaking) this week. In the market of Chicago, IL, SpanishLanguage programs on Spanish broadcast stations attracted 21% of all primetime A18-49 viewers (not just Spanish-Speaking)
this week.
Spanish Language
% Viewing to Spanish Programs
HH Live+SD
Total U.S.
Primetime % Broadcast Viewing
to Spanish Networks
Chicago, IL
Spanish Stations
Hispanic Households
1/30-2/5/17
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
1
Program Name
FOX SUPER BOW L LI
FOX SUPER BOW L POST-GUN
FOX SUPER BOW L POST GAME
FOX SUPERBOW L LI KICK
FOX SUPER BOW L PRE - 5:30
CHEMA, EL - R
CHEMA, EL - W
CHEMA, EL - M
CHEMA, EL - T
FOX SUPER BOW L PRE - 5:00
CHEMA, EL - F
24: LEGACY
COLOR DE LA PASION THU
V INO EL AMOR THU
V INO EL AMOR MON
V INO EL AMOR TUE
COLOR DE LA PASION TUE
COLOR DE LA PASION MON
NOTICIERO UNIV ISION
V INO EL AMOR FRI
RANK
A18-49
Live+SD US AA%
Rank
23.8
21.3
15.8
11.6
6.2
4.6
4.5
4.5
4.5
4.5
4.1
4.1
4.0
4.0
3.9
3.7
3.7
3.7
3.6
3.5
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Program Name
FOX SUPER BOW L LI
FOX SUPER BOW L POST-GUN
FOX SUPER BOW L POST GAME
FOX SUPERBOW L LI KICK
FOX SUPER BOW L PRE - 5:30
CHEMA, EL - R
FOX SUPER BOW L PRE - 5:00
CHEMA, EL - W
CHEMA, EL - T
CHEMA, EL - M
COLOR DE LA PASION THU
24: LEGACY
V INO EL AMOR MON
COLOR DE LA PASION MON
CHEMA, EL - F
V INO EL AMOR THU
V INO EL AMOR TUE
NOTICIERO UNIV ISION
COLOR DE LA PASION TUE
V INO EL AMOR FRI
A25-54
Live+SD US AA%
26.0
22.9
17.1
13.2
7.2
5.3
5.2
5.1
5.0
5.0
4.6
4.6
4.5
4.5
4.5
4.5
4.3
4.3
4.2
4.1
PROGRAMS
NET
"P25-54L+SD AA%"
PORQUE EL AMOR MANDA THU
UNI
1.7
2
0.5
Market Close-Up: Cincinnati, OH
Cincinnati is a transportation and cultural gateway between the industrial North and rural South dating back to Underground Railroad days.
Major corporations have their head offices in Cincinnati, such as Procter & Gamble, The Kroger Company, and Macy's, Inc., amongst others.
Kroger, the largest employer in the city, has 17,000 employees. The University of Cincinnati is the second largest, with 15,162 employees.
Cincinnati's culture is strongly influenced by its history of German and Irish immigrants and its geographical position on the border of the
Southern United States and Midwestern United States. Cincinnati hosts a number of large annual events. Oktoberfest Zinzinnati, Bockfest,
and the Taste of Cincinnati that feature local restaurateurs. Cincinnati has two major league teams, seven minor league teams, five college
institutions with sports teams, and seven
major sports venues. One of America's
At-A-Glance
oldest and most celebrated bars, Arnold's
Bar and Grill in Downtown Cincinnati has
DMA Rank
TV Households
Population 2+
won awards and accolades from several
national and regional media publications.
36
868,900
2,143,790
African
American
HH Rank
38
Median Income
Cincinnati, OH - $33,708
SMSA Total Retail Sales
Cincinnati, OH - $38,314,148
Hispanic
HH Rank
Asian
HH Rank
92
41
Cable
ADS
Penetration Penetration
56.5
28.2
TVB Member Stations
TV stations serving the area of Cincinnati, OH include WCPO (ABC),
WBQC (RETRO), WKRC (TV), WOTH (RETRO), WSTR (MYTV),
WXIX (FOX), WXIX (FOX) & WLWT (NBC).
Reliance on Media to Stay Informed
% Agree
Social Media platform Reach
65%
53%
48%
26%
TV
Newspaper
Radio
Magazines
Cincinnati, OH
Interesting Facts
•
•
Jerry Springer was once the Mayor of Cincinnati and
an anchor on WLWT-TV news before going on to be
the controversial talk show host.
Cincinnati was the first city in the country to have a
licensed public television station, WCET-TV, in 1954.
•
The Cincinnati Red Stockings (later the Reds)
became the first professional baseball team in 1869
with a total of 10 players.
•
Opened in 1875, the Cincinnati Zoo and Botanical
Garden is the second oldest zoo in the U.S.
Cincinnati, OH
Demographic Overview
65+
Age
Hispanic
<18
13% 25%
55-64 12%
9%
2%
18-24
98%
41% Media platform
Social
Reach
49
25-54
% loyal to
vehicle brand
2016/17 Season
Local Market Close-Up:
Cincinnati, OH
Market: Cincinnati, OH
Rtg Rnk
Series Ranker (W eek of 01/16/17 – 01/22/17)
Series
Loc al
Run
HH
Live+SD
Station
# Eps
Day
Time
Time
Rtg
WXIX (FOX)
1
U
3:05 PM
206
36.6
AFC Championship on CBS
WKRC (CBS)
1
U
6:45 PM
181
31.9
FOX NFC CHAMPIONSHIP-GUN
WXIX (FOX)
1
U
6:31 PM
7
26.9
4
AFC CHAMP PRE KICK ON CBS
WKRC (CBS)
1
U
6:41 PM
4
25.5
5
AFC Championship Post-gun on CBS
WKRC (CBS)
1
U
9:46 PM
5
23.0
6
FOX NFC CHAMPIONSHIP-KICK
WXIX (FOX)
1
U
2:57 PM
8
20.0
7
AFC CHMP POST GAME ON CBS
WKRC (CBS)
1
U
9:51 PM
17
19.6
8
FOX NFC CHAMP-PST
WXIX (FOX)
1
U
6:38 PM
22
16.7
9
Hunted
WKRC (CBS)
1
U
10:08 PM
60
13.8
10
The Big Bang Theory
WKRC (CBS)
1
R
8:00 PM
31
13.2
11
Son of Zorn
WXIX (FOX)
1
U
7:00 PM
30
10.1
12
NCIS
WKRC (CBS)
1
T
8:00 PM
60
9.9
13
Local 12 News at 11PM
WKRC (CBS)
1
U
11:08 PM
30
9.7
14
FOX NFC CHAMPIONSHIP-PRE
WXIX (FOX)
1
U
2:00 PM
57
9.6
15
This Is Us
WLWT (NBC)
1
T
9:00 PM
60
8.8
16
Kevin Can Wait
WKRC (CBS)
1
M
8:00 PM
30
8.1
17
AFC CHAMPIONSHIP PRE-GAME
WKRC (CBS)
1
U
6:00 PM
41
7.8
18
Bob's Burgers
WXIX (FOX)
1
U
7:30 PM
30
7.5
19
Jeopardy!
WXIX (FOX)
6
MTW RFS
7:30 PM
30
7.5
20
The Great Indoors
WKRC (CBS)
1
R
8:31 PM
30
7.4
1
FOX NFC Championship
2
3
Purchasers by Auto Make (comScore)
Primetime HH Ratings – Dec‘16 Weekday Prime (8p-11p)
14.7
14.0
1.6
1.6
Chevrolet
Chrysler
14.1
13.5
13.2
1.5
Dodge
1.7
Ford
13.0
GMC
2.2
1.7
1.4
Honda
Local Broadcast
Hyundai
0.4
Average Cable
Network News Channels
3.0
13.0
1.5
Jeep
12.8
12.7
1.6
Nissan
2.3
Subaru
12.4
1.7
Toyota
1.4
Volkswagen
Cable News
Local Broadcast News Avg.
HH Rating vs. Cable Network News Avg. HH Rating
Avg. Local Broadcast News
13.5
12.8
How does Cincinnati, OH watch TV?
Time Warner
29.6% Media platform
Social
Other cable
37.1%
Reach Broadcast Only
17.4%
15.9%
Satellite
Top 100 Programs P25-54
1/23/2017 - 1/29/2017
Rank
Program Name
P25-54 L+SD
Originator
# Telecasts
AA %
AA Proj (000)
WARNER BROS. TV
5
3.65
4,382
1
BIG BANG-SYN (AT)
2
THIS IS US
NBC
1
3.58
4,304
3
GREY'S ANATOM Y
ABC
1
3.12
3,747
4
NCIS
CBS
1
3.04
3,648
5
FAM ILY FEUD (AT)
20TH TELEVISION
5
2.99
3,590
6
NFL PRO BOWL
ESPN
1
2.97
3,568
7
WEEKEND ADVENTURE
DADT/LITTON
1
2.91
3,497
8
BIG BANG WKND (AT)
WARNER BROS. TV
2
2.69
3,233
9
KEVIN CAN WAIT
CBS
1
2.64
3,176
10
BIG BANG THEORY, THE-ENC
CBS
1
2.56
3,082
11
BACHELOR, THE
ABC
1
2.51
3,020
12
SCANDAL
ABC
1
2.50
3,000
13
JUDGE JUDY (AT)
CBS TV DISTRIBUTION
5
2.46
2,960
14
M ODERN FAM ILY-WK-SYN (AT)
20TH TELEVISION
1
2.43
2,926
15
2 BROKE GIRLS
CBS
1
2.40
2,881
16
M AN WITH A PLAN
CBS
1
2.39
2,871
17
BIG BANG THEORY, THE-SPC
CBS
1
2.34
2,809
18
LAW & ORDER:SVU-WKL (AT)
NBC UNIVERSAL
1
2.29
2,753
19
PRES TRUM P-W. HOUSE INTVW
ABC
1
2.28
2,745
20
CHICAGO FIRE
NBC
1
2.23
2,685
21
M ODERN FAM ILY-M F-SYN (AT)
20TH TELEVISION
5
2.15
2,580
22
WHEEL OF FORTUNE
CBS TV DISTRIBUTION
5
2.14
2,570
23
BULL
CBS
1
2.14
2,570
24
NCIS: LOS ANGELES
CBS
1
2.14
2,566
25
WALL
NBC
1
2.07
2,487
26
60 M INUTES
CBS
1
1.98
2,381
27
JEOPARDY (AT)
CBS TV DISTRIBUTION
5
1.97
2,364
28
SCORPION
CBS
1
1.95
2,343
29
ABC WRLD NEWS TONIGHT-SUN
ABC
1
1.94
2,334
30
NBC NIGHTLY NEWS
NBC
5
1.94
2,329
31
M OM - SPECIAL
CBS
1
1.92
2,305
32
LETHAL WEAPON
FOX
1
1.90
2,289
33
LAST M AN STANDING
ABC
1
1.87
2,245
34
HOW TO GET AWAY W/M URDER
ABC
1
1.86
2,233
35
SHARK TANK
ABC
1
1.82
2,187
36
M ISS UNIVERSE PAGEANT
FOX
1
1.80
2,158
37
SATURDAY NIGHT
NBC
1
1.79
2,148
38
FAM ILY FEUD-WK (AT)
20TH TELEVISION
1
1.77
2,132
39
HUNTED
CBS
1
1.77
2,131
40
NCIS: NEW ORLEANS
CBS
1
1.75
2,108
41
FAM ILY GUY-WK-SYN (AT)
20TH TELEVISION
1
1.75
2,107
42
ABC WORLD NEWS TONIGHT
ABC
5
1.65
1,986
43
HELL'S KITCHEN
FOX
1
1.62
1,949
44
AM ER FUNN HOM E VIDEOS
ABC
1
1.61
1,934
45
M ODERN FAM ILY
ABC
1
1.58
1,902
46
GOLDBERGS, THE
ABC
1
1.56
1,877
47
CBS EVENING NEWS
CBS
5
1.55
1,868
48
FAM ILY GUY-M F-SYN (AT)
20TH TELEVISION
5
1.52
1,827
49
BOBS BURGERS-SYN (AT)
20TH TELEVISION
1
1.51
1,817
50
LAW AND ORDER:SVU
NBC
1
1.49
1,785
L
Top 100 Programs P25-54
1/23/2017 - 1/29/2017
Rank
Program Name
P25-54 L+SD
Originator
# Telecasts
AA %
AA Proj (000)
51
LUCIFER
FOX
1
1.48
1,784
52
TODAY SHOW
NBC
5
1.47
1,768
53
DR. KEN
ABC
1
1.46
1,749
54
M ARY T M OORE-LOVE AROUND
CBS
1
1.45
1,739
55
GOTHAM
FOX
1
1.43
1,722
56
STAR
FOX
1
1.42
1,704
57
M ADAM SECRETARY
CBS
1
1.42
1,702
58
SPEECHLESS
ABC
1
1.41
1,700
59
APPRENTICE
NBC
1
1.41
1,697
60
M IDDLE, THE
ABC
1
1.40
1,687
61
BLACK-ISH
ABC
1
1.40
1,686
62
TO TELL THE TRUTH-8PM
ABC
1
1.40
1,683
63
ENTERTAINM ENT TONIGHT
CBS TV DISTRIBUTION
5
1.38
1,653
64
TO TELL THE TRUTH
ABC
1
1.37
1,648
65
WWE ENTERTAINM ENT
USA NETWORK
3
1.36
1,630
66
TWO-HALF M EN-SYN (AT)
WARNER BROS. TV
5
1.35
1,623
67
CODE BLACK
CBS
1
1.34
1,607
68
HAWAII FIVE-0-ENC
CBS
1
1.32
1,581
69
GOOD M ORNING, AM ERICA
ABC
5
1.30
1,562
70
BLUE BLOODS-ENC
CBS
1
1.29
1,555
71
DATELINE FRI
NBC
1
1.27
1,522
72
20/20-FRI
ABC
1
1.26
1,513
73
ACCESS HOLLYWD LV-WKD
NBC UNIVERSAL
1
1.24
1,495
74
AM ERICAN HOUSEWIFE
ABC
1
1.23
1,483
75
M ICK, THE
FOX
1
1.23
1,477
76
DR. PHIL SHOW (AT)
CBS TV DISTRIBUTION
5
1.21
1,451
77
2 BROKE GIRLS-SYN (AT)
WARNER BROS. TV
5
1.20
1,441
78
GRIM M
NBC
1
1.20
1,440
79
PURE GENIUS
CBS
1
1.19
1,435
80
TIM ELESS
NBC
1
1.18
1,424
81
CHICAGO PD
NBC
1
1.16
1,397
82
NBA SUNDAY SHOWCASE
ABC
1
1.16
1,395
83
SUNDAY M ORNING
CBS
1
1.16
1,392
84
LAW AND ORDER:SVU 1/25
NBC
1
1.16
1,390
85
M EET THE PRESS
NBC
1
1.15
1,387
86
M ACGYVER-ENC
CBS
1
1.14
1,366
87
DATELINE-SUN 1/29
NBC
1
1.13
1,362
88
LAST M AN STNDG-M F-SYN(AT)
20TH TELEVISION
5
1.13
1,361
89
M IKE AND M OLLY (AT)
WARNER BROS. TV
5
1.12
1,341
90
NBA SAT PRIM ETIM E ON ABC
ABC
1
1.11
1,340
91
CBS THIS M ORNING-1
CBS
5
1.11
1,333
92
INSIDE EDITION (AT)
CBS TV DISTRIBUTION
5
1.11
1,329
93
FLASH
CW
1
1.10
1,327
94
48 HOURS
CBS
1
1.10
1,323
95
DATELINE M YSTERY
NBC
1
1.10
1,322
96
PRICE IS RIGHT 2
CBS
5
1.10
1,320
97
NEW GIRL
FOX
1
1.09
1,305
98
AM ERICAN NINJA-SYN (AT)
NBC UNIVERSAL
1
1.07
1,284
99
YOUNG AND THE RESTLESS
CBS
6
1.06
1,270
100
SNL PRIM E-SAT
NBC
1
1.04
1,252
Top 100 Programs P25-54
12/26/2016 - 1/29/2017
Rank
Program Name
P25-54 L+SD
Originator
# Telecasts
AA %
AA Proj (000)
1
AFC CHAM PIONSHIP ON CBS
CBS
1
18.17
21,830
2
FOX NFC PLAYOFF-SUN
FOX
1
17.77
21,356
3
FOX NFC CHAM PIONSHIP
FOX
1
16.92
20,335
4
FOX NFC PLAYOFF-SU PST GN
FOX
1
15.23
18,306
5
FOX NFC WILDCARD GAM E
FOX
1
14.50
17,427
6
NBC NFL PLAYOFF GAM E 1/15
NBC
1
14.25
17,130
7
AFC CHAM P POST GUN ON CBS
CBS
1
12.80
15,376
8
FOX NFC CHAM PIONSHIP-GUN
FOX
1
12.24
14,713
9
FOX NFC PLAYOFF-PST-SUN
FOX
1
11.57
13,908
10
FOX NFC WILDCARD POST GUN
FOX
1
11.26
13,531
11
AFC DIVISIONAL PLAYOFF-SA
CBS
1
11.20
13,454
12
AFC CHAM P PRE KICK ON CBS
CBS
1
11.03
13,261
13
AFC WILDCARD PLAYOFF
CBS
1
10.77
12,939
14
FOX NFC PLAYOFF-SAT
FOX
1
10.51
12,627
15
NBC NFL PLAYOFF GAM E 1/7
NBC
1
10.15
12,196
16
FOX NFC PLAYOFF-KICK-SUN
FOX
1
9.97
11,977
17
CFP CHAM PIONSHIP L
ESPN
1
9.20
11,051
18
NBC NFL PLAYOFF POST 1/15
NBC
1
9.14
10,983
19
AFC CHM P POST GAM E ON CBS
CBS
1
9.05
10,879
20
NFL WILD CARD PO-ABC/ESPN
ABC
1
9.05
10,870
21
AFC WILDCARD POST GUN
CBS
1
8.93
10,729
22
NBC SUNDAY NIGHT FOOTBALL
NBC
1
8.90
10,696
23
FOX NFC WILDCARD POST GM E
FOX
1
8.81
10,584
24
NBC NFL PLYOFF PR-KCK1/15
NBC
1
8.65
10,391
25
FOX NFC WILDCARD PRE KICK
FOX
1
8.44
10,140
26
FOX NFC CHAM PIONSHIP-KICK
FOX
1
8.42
10,116
27
AFC DIV-PLF-POST-GUN-SA
CBS
1
8.40
10,093
28
FOX NFC PLAYOFF-SA PST GN
FOX
1
8.29
9,958
29
AFC DIV-PLF-PRE-KICK-SA
CBS
1
7.94
9,547
30
FOX NFL SUNDAY-NATIONAL
FOX
1
7.83
9,404
31
NEW YEAR'S ROCKIN EVEPT1
ABC
1
7.42
8,914
32
ESPN NFL REGULAR SEASON
ESPN-Syn
1
7.42
8,912
33
NFL REGULAR SEASON
ESPN
1
7.01
8,421
34
GOLDEN GLOBE AWARDS
NBC
1
6.73
8,092
35
CFP SEM IFINAL SUST L
ESPN
1
6.73
8,091
36
AFC DIV-PLF-POST-GAM E-SA
CBS
1
6.52
7,832
37
NBC NFL PLAYOFF POST 1/7
NBC
1
6.48
7,788
38
CFP SEM IFINAL L
ESPN
2
6.42
7,719
39
NBC NFL PLYOFF PR-KCK1/7
NBC
1
6.25
7,514
40
AFC WILDCARD PRE-KICK
CBS
1
6.21
7,464
41
FOX NFL SUNDAY-REGIONAL
FOX
1
6.19
7,444
42
FOX NFL GAM E BREAK
FOX
1
6.15
7,391
43
FOX NFC CHAM PIONSHIP-POST
FOX
1
5.94
7,138
44
SUNDAY NIGHT NFL PRE-KICK
NBC
1
5.94
7,137
45
FOX NFC PLAYOFF-KICK-SAT
FOX
1
5.48
6,586
46
FOX NFC PLAYOFF-SA PST GM
FOX
1
5.47
6,579
47
AFC WILDCARD POST GAM E
CBS
1
5.47
6,578
48
CBS NFL NATIONAL
CBS
1
5.44
6,539
49
CBS NFL NATL POST GUN
CBS
1
5.43
6,520
50
FOX NFC PLAYOFF-PRE-SUN
FOX
1
5.30
6,364
L
Top 100 Programs P25-54
12/26/2016 - 1/29/2017
Rank
Program Name
P25-54 L+SD
Originator
# Telecasts
AA %
AA Proj (000)
51
FOX NFL SUNDAY-PST GN-NAT
FOX
1
5.19
6,239
52
BIG BANG THEORY, THE
CBS
2
5.05
6,073
53
ROSE BOWL L
ESPN
1
4.91
5,900
54
NBC NFL SUNDAY POST
NBC
1
4.80
5,764
55
FOOTBALL NT AM ERICA PT 3
NBC
1
4.47
5,376
56
OT, THE
FOX
1
4.38
5,261
57
PRIM ETIM E NYRE '17 PT 2
ABC
1
4.14
4,980
58
CBS NFL REGIONAL
CBS
1
4.09
4,916
59
FOX NFC CHAM PIONSHIP-PRE
FOX
1
4.07
4,887
60
ORANGE BOWL L
ESPN
1
4.06
4,876
61
AFC CHAM PIONSHIP PRE-GAM E
CBS
1
3.57
4,285
62
BIG BANG-SYN (AT)
WARNER BROS. TV
25
3.45
4,146
63
SIM PSONS
FOX
2
3.42
4,111
64
SUGAR BOWL L
ESPN
1
3.34
4,014
65
NFL ON FOX PREKICK
FOX
1
3.25
3,908
66
FOX NFC WILDCARD PRE
FOX
1
3.23
3,883
67
NEW YR EVE-C DALY-LN
NBC
1
3.21
3,855
68
CBS NFL TODAY-SAT-DIV-PLF
CBS
1
3.21
3,855
69
NFL PRO BOWL
ESPN
1
2.97
3,568
70
NCIS
CBS
3
2.91
3,498
71
FAM ILY FEUD (AT)
20TH TELEVISION
25
2.90
3,489
72
THIS IS US
NBC
4
2.90
3,482
73
COLL FTBL BOWL STUDIO L
ESPN
15
2.87
3,444
74
NEW YEAR'S ROCKIN EVEPT2
ABC
1
2.86
3,439
75
HUNTED
CBS
2
2.77
3,329
76
CBS NFL PRE-KICK 1
CBS
1
2.77
3,328
77
WEEKEND ADVENTURE
DADT/LITTON
5
2.67
3,203
78
BIG BANG THEORY, THE-ENC
CBS
3
2.66
3,194
79
FOX NFC PLAYOFF-PRE-SAT
FOX
1
2.65
3,190
80
CBS NFL REG POST GUN
CBS
1
2.64
3,169
81
BIG BANG THEORY, THE - SP
CBS
1
2.48
2,979
82
GREAT INDOORS, THE
CBS
3
2.46
2,960
83
M OM
CBS
3
2.46
2,952
84
AFC WILDCARD PRE GAM E
CBS
1
2.42
2,909
85
KEVIN CAN WAIT
CBS
3
2.41
2,898
86
JUDGE JUDY (AT)
CBS TV DISTRIBUTION
25
2.41
2,898
87
60 M INUTES - SP 1/1
CBS
1
2.35
2,828
88
BACHELOR, THE
ABC
4
2.34
2,815
89
SATURDAY NIGHT
NBC
4
2.34
2,814
90
BIG BANG THEORY, THE-SPC
CBS
1
2.34
2,809
91
PS NFL COUNTDOWN-ABC/ESPN
ABC
1
2.30
2,770
92
NFL WILDCARD L
ESPN
1
2.30
2,762
93
BIG BANG WKND (AT)
WARNER BROS. TV
10
2.29
2,752
94
M ODERN FAM ILY-WK-SYN (AT)
20TH TELEVISION
5
2.29
2,751
95
PRES TRUM P-W. HOUSE INTVW
ABC
1
2.28
2,745
96
CHICAGO PD 1/3
NBC
1
2.26
2,719
97
PRIM ETIM E NYRE '17 PT 1
ABC
1
2.21
2,654
98
BULL
CBS
3
2.20
2,639
99
TRUTH & LIES:M ENENDEZ BRO
ABC
1
2.19
2,630
100
LAW & ORDER:SVU-WKL (AT)
NBC UNIVERSAL
5
2.18
2,624
L
Top 100 Programs P18-49
12/26/2016 - 1/29/2017
Rank
Program Name
P18-49 L+SD
Originator
# Telecasts
AA %
AA Proj (000)
1
AFC CHAM PIONSHIP ON CBS
CBS
1
15.43
19,798
2
FOX NFC PLAYOFF-SUN
FOX
1
14.74
18,920
3
FOX NFC CHAM PIONSHIP
FOX
1
14.08
18,069
4
FOX NFC PLAYOFF-SU PST GN
FOX
1
13.13
16,853
5
NBC NFL PLAYOFF GAM E 1/15
NBC
1
11.96
15,347
6
FOX NFC WILDCARD GAM E
FOX
1
11.89
15,261
7
AFC CHAM P POST GUN ON CBS
CBS
1
10.84
13,915
8
FOX NFC CHAM PIONSHIP-GUN
FOX
1
10.40
13,351
9
FOX NFC PLAYOFF-PST-SUN
FOX
1
9.88
12,672
10
FOX NFC WILDCARD POST GUN
FOX
1
9.41
12,071
11
AFC DIVISIONAL PLAYOFF-SA
CBS
1
9.39
12,044
12
AFC CHAM P PRE KICK ON CBS
CBS
1
9.08
11,656
13
AFC WILDCARD PLAYOFF
CBS
1
8.68
11,135
14
FOX NFC PLAYOFF-SAT
FOX
1
8.54
10,963
15
NBC NFL PLAYOFF GAM E 1/7
NBC
1
8.36
10,728
16
CFP CHAM PIONSHIP L
ESPN
1
8.02
10,290
17
FOX NFC PLAYOFF-KICK-SUN
FOX
1
7.91
10,145
18
NBC NFL PLAYOFF POST 1/15
NBC
1
7.76
9,957
19
AFC CHM P POST GAM E ON CBS
CBS
1
7.73
9,920
20
FOX NFC WILDCARD POST GM E
FOX
1
7.45
9,556
21
NFL WILD CARD PO-ABC/ESPN
ABC
1
7.44
9,541
22
NBC SUNDAY NIGHT FOOTBALL
NBC
1
7.40
9,498
23
AFC DIV-PLF-POST-GUN-SA
CBS
1
7.27
9,324
24
AFC WILDCARD POST GUN
CBS
1
7.27
9,324
25
NBC NFL PLYOFF PR-KCK1/15
NBC
1
7.06
9,063
26
FOX NFC PLAYOFF-SA PST GN
FOX
1
6.89
8,845
27
FOX NFC CHAM PIONSHIP-KICK
FOX
1
6.88
8,827
28
FOX NFC WILDCARD PRE KICK
FOX
1
6.72
8,623
29
NEW YEAR'S ROCKIN EVEPT1
ABC
1
6.53
8,374
30
FOX NFL SUNDAY-NATIONAL
FOX
1
6.38
8,188
31
AFC DIV-PLF-PRE-KICK-SA
CBS
1
6.32
8,104
32
ESPN NFL REGULAR SEASON
ESPN-Syn
1
6.10
7,830
33
NFL REGULAR SEASON
L
ESPN
1
5.77
7,407
34
AFC DIV-PLF-POST-GAM E-SA
CBS
1
5.63
7,220
35
CFP SEM IFINAL SUST L
ESPN
1
5.58
7,159
36
GOLDEN GLOBE AWARDS
NBC
1
5.57
7,147
37
CFP SEM IFINAL L
ESPN
2
5.42
6,951
38
NBC NFL PLAYOFF POST 1/7
NBC
1
5.37
6,897
39
NBC NFL PLYOFF PR-KCK1/7
NBC
1
5.13
6,580
40
FOX NFC CHAM PIONSHIP-POST
FOX
1
5.07
6,511
41
FOX NFL SUNDAY-REGIONAL
FOX
1
4.98
6,390
42
FOX NFL GAM E BREAK
FOX
1
4.95
6,352
43
SUNDAY NIGHT NFL PRE-KICK
NBC
1
4.88
6,267
44
AFC WILDCARD PRE-KICK
CBS
1
4.78
6,128
45
FOX NFC PLAYOFF-SA PST GM
FOX
1
4.60
5,905
46
AFC WILDCARD POST GAM E
CBS
1
4.48
5,751
47
CBS NFL NATL POST GUN
CBS
1
4.44
5,701
48
CBS NFL NATIONAL
CBS
1
4.40
5,647
49
FOX NFC PLAYOFF-KICK-SAT
FOX
1
4.38
5,616
50
FOX NFL SUNDAY-PST GN-NAT
FOX
1
4.23
5,429
Top 100 Programs P18-49
12/26/2016 - 1/29/2017
Rank
Program Name
P18-49 L+SD
Originator
# Telecasts
AA %
AA Proj (000)
51
ROSE BOWL L
ESPN
1
4.14
5,316
52
FOX NFC PLAYOFF-PRE-SUN
FOX
1
4.13
5,298
53
NBC NFL SUNDAY POST
NBC
1
4.04
5,179
54
FOOTBALL NT AM ERICA PT 3
NBC
1
3.72
4,777
55
PRIM ETIM E NYRE '17 PT 2
ABC
1
3.59
4,605
56
OT, THE
FOX
1
3.54
4,543
57
BIG BANG THEORY, THE
CBS
2
3.48
4,470
58
ORANGE BOWL L
ESPN
1
3.37
4,323
59
CBS NFL REGIONAL
CBS
1
3.29
4,218
60
FOX NFC CHAM PIONSHIP-PRE
FOX
1
3.19
4,099
61
SIM PSONS
FOX
2
3.01
3,857
62
AFC CHAM PIONSHIP PRE-GAM E
CBS
1
2.84
3,645
63
SUGAR BOWL L
ESPN
1
2.84
3,638
64
NEW YR EVE-C DALY-LN
NBC
1
2.82
3,613
65
NFL ON FOX PREKICK
FOX
1
2.61
3,348
66
BIG BANG-SYN (AT)
WARNER BROS. TV
25
2.60
3,335
67
NFL PRO BOWL
ESPN
1
2.56
3,281
68
CBS NFL TODAY-SAT-DIV-PLF
CBS
1
2.55
3,278
69
FOX NFC WILDCARD PRE
FOX
1
2.54
3,259
70
NEW YEAR'S ROCKIN EVEPT2
ABC
1
2.53
3,252
71
COLL FTBL BOWL STUDIO L
ESPN
15
2.46
3,158
72
THIS IS US
NBC
4
2.30
2,954
73
FAM ILY FEUD (AT)
20TH TELEVISION
25
2.27
2,912
74
BACHELOR, THE
ABC
4
2.26
2,897
75
HUNTED
CBS
2
2.24
2,877
76
CBS NFL PRE-KICK 1
CBS
1
2.17
2,783
77
FOX NFC PLAYOFF-PRE-SAT
FOX
1
2.08
2,673
78
NFL WILDCARD L
ESPN
1
2.06
2,648
79
CBS NFL REG POST GUN
CBS
1
2.02
2,590
80
M ODERN FAM ILY-WK-SYN (AT)
20TH TELEVISION
5
1.99
2,556
81
PRIM ETIM E NYRE '17 PT 1
ABC
1
1.86
2,393
82
WEEKEND ADVENTURE
DADT/LITTON
5
1.86
2,391
83
PS NFL COUNTDOWN-ABC/ESPN
ABC
1
1.86
2,388
84
NCIS
CBS
3
1.86
2,381
85
AFC WILDCARD PRE GAM E
CBS
1
1.77
2,266
86
SATURDAY NIGHT
NBC
4
1.75
2,242
87
BIG BANG WKND (AT)
WARNER BROS. TV
10
1.74
2,234
88
CHICAGO PD 1/3
NBC
1
1.74
2,230
89
WALL 1/3
NBC
1
1.73
2,222
90
M ODERN FAM ILY-M F-SYN (AT)
20TH TELEVISION
25
1.73
2,219
91
BIG BANG THEORY, THE-ENC
CBS
3
1.72
2,212
92
PRES TRUM P-W. HOUSE INTVW
ABC
1
1.72
2,203
93
LAW & ORDER:SVU-WKL (AT)
NBC UNIVERSAL
5
1.71
2,188
94
SPORTSCENTER:
ESPN
1
1.68
2,158
95
FAM ILY GUY
FOX
2
1.49
1,912
96
GREAT INDOORS, THE
CBS
3
1.49
1,909
97
GOLDBERGS, THE
ABC
4
1.49
1,909
98
BIG BANG THEORY, THE-ENC
CBS
2
1.48
1,898
99
SPEECHLESS
ABC
3
1.47
1,883
100
BULL
CBS
2
1.46
1,875
L
L
Data Sources:
Super Bowl Ad Spending: 1/12/17 Kantar Media Super Bowl press release
Average Daily Time Spent: Nielsen Local Watch Report Q3 2016
Ratings: Nielsen NPower, NNTV, Arianna, WRAP
Newspaper TV Viewing Area: SRDS Circulation, 2017, 2012 & 2007
National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off
Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates
Top 100 Programs: Nielsen NPower
Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current
report week.
Hispanic Households: The Nielsen Company, NPower, Live+SD
Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish
Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC,
NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format.
For local markets: The Nielsen Company, Arianna, Live+Same Day.
Local Market At-A–Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI
Local Market Close-Up: comScore StationView Essentials, Affinity Answers, Kantar Media
Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics
Auto Purchasers: comScore data. Weekday Primetime comparison of the top broadcast
networks versus the top 4 cable news networks, standard and HD feeds.
Local News Strength: All Day average of top 4 cable networks (CNN, Fox News,
Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average.
Live HH rating used from the latest available month.