Market Update:
Jimi Hendrix Memorabilia
Stage-worn clothing
•
Instruments
•
Autographs
Background:
Recommendation:
Loved on both sides of the Atlantic and around the world, Jimi Hendrix’s flame burned briefly but brightly in the late 1960s.
BUY
Hendrix was known for his incredible musicianship and mesmerising live performances, which often involved setting fire to his
guitars. His rendition of The Star Spangled-Banner at Woodstock
in 1969 spoke of the dysfunction and disharmony of the US, and
remains one of the most memorable moments in rock history.
20 March 2012
Key changes:
•
15.70% pa
Jimi Hendrix autographs 2000-2011
•
£280,000
Jimi Hendrix burned guitar from a 1967
London gig sold in 2008
Hendrix passed away at the age of just 27 in September 1970 of a
drug overdose. His short life has ensured that just a small amount
of investment-grade memorabilia exists today.
•
$17,925
Paid in February 2011 for a Hendrix-worn
floral shirt
What’s new?
Performance of Jimi Hendrix signed
album pages between 2000-2011
Hendrix’s handwritten lyrics to Coming Down Hard on Me, Baby
made £10,580 ($16,725) at Christie’s in 2006, 76.3% above their
£6,000 ($9,000) estimate.
A poster advertising the Jimi Hendrix Experience at the 1968 Miami
Pop Festival sold for $18,750 at a US auction in 2007, 1,150% above
the estimate of $1,500.
Remnants of the first guitar Jimi Hendrix set on fire, at the Finsbury
Astoria in London in 1967, sold for £280,000 ($575,000) at a UK sale
in 2008, 12% above the £250,000 estimate.
Source: PFC40 Autograph Index
A Hendrix-worn floral shirt made $17,925 at a US auction in February, 2011.
The guitar strap Hendrix used in his performance at the 1967 Monterey Pop Festival, his first major gig in the US, sold for $45,000 at a
UK auction in July 2011. The strap survived despite Hendrix setting
the guitar on fire during the performance.
The Paul Fraser Collectibles View:
Recent auction results are evidence of the current popularity of Hendrix memorabilia among collectors and investors.
Page 1 • Jimi Hendrix Memorabilia Market Update • 20 March 2012
Adrian Roose (Analyst)
+ 44 (0) 117 933 9503
[email protected]
www.paulfrasercollectibles.com
Market Update:
In addition, since 2000 we have seen Jimi Hendrix autograph album pages rise in value by 15.70% pa, from £995 ($1,575) to £4,950
($7,840), according to the PFC40 Autograph Index.
These historically strong figures give us great cause for optimism for
the future, as we believe demand for Hendrix collectibles can only
increase as we approach the 50th anniversary of his passing.
We rate Jimi Hendrix memorabilia as a BUY.
Demographics behind the market:
Hendrix was named the top guitarist of all time by Rolling Stone magazine in 2003, and he continues to be revered by music lovers around
the world.
Baby boomers, those born between 1946 and 1964, are playing a key
role in the booming Hendrix memorabilia sales. This demographic,
which owns 80% of the world’s wealth, grew up listening to the music of Jimi Hendrix in the 60s. As increasing numbers of baby boomers reach retirement, we expect them to devote more and more time
to their hobbies and interests.
A 2009 book, claiming that Hendrix’s manager, Mike Jeffery, had admitted he murdered Hendrix, received considerable media attention.
The interest surrounding the allegations is evidence that the public’s
fascination with Hendrix remains extremely high.
Hendrix was prolific in the recording studio, and several posthumous
albums have been released, most recently Valleys of Neptune in
2010. It entered the Billboard Top 100 Albums chart at #4 in the US,
and had similar success around the globe, including placing second
in Japan.
More than 1m Hendrix albums were bought in 2010, worldwide.
A limited-period exhibition of Hendrix memorabilia at the Handel
House Museum in London, next door to where Hendrix lived and
died, ran during 2010.
Jimi Hendrix’s memorial and grave, in Seattle, Washington is a wellvisited tourist site.
Market Performance Catalyst:
A major Hendrix documentary is currently in production, while
there are persistent rumours of a Hendrix biopic. Both will boost
interest in Hendrix, if and when they appear.
Page 2 • Jimi Hendrix Memorabilia Market Update • 20 March 2012
Jimi Hendrix autograph
FOR SALE: £1,950
For further reports in this series please email
[email protected]
www.paulfrasercollectibles.com
Market Update:
The 50th anniversary of the passing of Jimi Hendrix will occur in 2020.
The 40th anniversary was well-observed, with several special events
and tributes organised, and new books entering the market. We expect the 50th anniversary to be even bigger, and to provide a considerable boost to the Hendrix memorabilia sector, as old fans rekindle
their passion for the musician and a new audience falls in love.
Summary:
Jimi Hendrix remains hugely popular today, a fact that is helping boost
sales of his memorabilia.
We have recently witnessed:
•
•
Hendrix’s first burned guitar sell for £280,000
His autograph rise in value by 15.70% pa since 2000
As we approach the 50th anniversary of his passing, in 2020, we believe interest in one of music’s finest ever guitarists will take a leap
forward, propelling values of his memorabilia to new levels. We urge
prompt action.
Jimi Hendrix Experience
signed album page
FOR SALE: £4,500
Key reasons to invest:
• The current low interest environment represents a real
opportunity to build a valuable collection for long term value
• Many alternative investments are classified as ‘wasting assets’
and do not come into inheritance or Capital Gains Tax
calculations
• Unique collectibles have historically been considered ‘safe
havens’ and have a low correlation with traditional financial
investments
• World record prices are being achieved despite the recession
• There are estimated to be 200m serious collectors worldwide underpinning prices
• The population of the BRIC countries is expected to double
in the next 40 years, adding significantly to the number of
collectors
• The Baby Boomer generation is making its way through the
system and is now responsible for 80% of the world’s wealth
• Baby Boomers are living longer than previous generations,
with a higher level of disposable income, and with time on
their hands to pursue collecting in a serious way
Page 3 • Jimi Hendrix Memorabilia Market Update • 20 March 2012
£280,000
Paid for Jimi Hendrix’s burned guitar
from a 1967 London gig
www.paulfrasercollectibles.com
Market Update:
• Many Institutional Funds have been created in collectibles
with many more waiting in the wings. These funds will add
significantly to the pressure on prices and to a shortage of
unique pieces on the market
• Collectibles as part of your overall portfolio give you greater
control over allocating and preserving your wealth, and the
ability to manage the process yourself, giving you confidence
where it has been lost in the bigger financial product areas
About Paul Fraser Collectibles:
Paul Fraser Collectibles is recognised as one of the world’s leading
boutique providers of investment grade collectibles.
KEY FACTS:
•
15.70% pa growth of Hendrix
autographs between 2000-11
•
Growing middle class worldwide with disposable income
•
Music legacy
•
Global Icon
Our company specialises in historical manuscripts, autographs, memorabilia, rare coins, postage stamps, art, first edition books, classic
cars, fine wine and military medals.
We also offer a unique, free worldwide news service with subscribers
in 212 countries, including a loyal following of Financial Advisers and
Wealth Managers.
Paul Fraser Collectibles also boasts an expert panel, with more than
250 years’ experience and $750m of sales to its name.
Our current inventory includes Jimi Hendrix autographs, Henry VIII
signed documents and an original Declaration of Independence.
Many items qualify for our unique 120% guarantee.
For full details on our services, and for other free reports in this
series, please contact us at:
+44 (0) 117 933 9503
[email protected]
This document is non-independent investment research and a marketing communication.
For further reports in this series please email
Page 4 • Jimi Hendrix Memorabilia Market Update • 20 March 2012
www.paulfrasercollectibles.com
[email protected]