8 Reasons to Choose
Oracle Commerce Cloud over
Salesforce Commerce Cloud
Oracle Commerce Cloud: The Choice for E-Commerce Growth and Performance
See 8 reasons why Oracle Commerce Cloud beats Demandware with an affordable, modern, and open SaaS solution.
8 REASONS TO CHOOSE ORACLE COMMERCE CLOUD OVER SALESFORCE COMMERCE CLOUD
BUSINESS VALUE
ORACLE COMMERCE CLOUD
SALSEFORCE COMMERCE CLOUD
(FORMERLY DEMANDWARE)
1.
Fast, Stable, Scalable
Commerce Technology
Digital interactions influence 56 cents of
every dollar spent in retail, up from 14 cents
in 2013.* As e-commerce rapidly grows,
retailers are challenged to keep ahead of
digital trends. Fast, stable, and scalable
commerce technology supports the speed of
growth for today and the future.
Oracle Commerce Cloud provides the speed,
scalability, pricing, and customer insights to
support the growth and innovation of
commerce businesses -- with a clear path to
performance for its customers and over 20
years of established experience in ecommerce.
Salesforce recently acquired and rebranded
Demandware as Salesforce Commerce Cloud.
This begins their foray into enterprise ecommerce. Demandware customers should
question Salesforce's ability to support
Demandware's existing proprietary technology
as well as question the technology roadmap to
determine stability and speed of innovation
both near and long term.
2.
Streamlined
Development
Environment
Industry-standard open coding languages are
preferred by commerce website developers.
Non-industry-standard, proprietary codebases
limit development choice and result in higher
development costs.
Oracle Commerce Cloud uses industrystandard, open, non-proprietary code and
does not require specialized skills outside of
JavaScript, HTML, and CSS. This combined
with a modern, streamlined SaaS architecture,
creates a less expensive development
environment while increasing agility and
reducing time-to-market
Demandware uses proprietary code, as
cloud technology was not standardized at
the time it was built. This code requires a
specialized developer and/or additional
certified Demandware training, adding cost
and creating limitations in terms of how the
platform can be extended.
3.
Integration and
Personalized
Experiences with
Modern Technology
84% of North American C-level execs say their
organization has experienced a trend toward
customers wanting a more individualized
experience.** Delivering these seamless,
personalized experiences with the peaks and
trends in buyer behavior requires modern,
flexible technology and efficient software
integrations.
Oracle Commerce Cloud's modern REST API
architecture helps businesses integrate
existing applications and develop new
systems, offerings, and strategies without
changing backend systems. The results:
speed, extensibility, and scalability in the
broadest sense.
Demandware is an older platform that was
not built API first. Today, Demandware APIs
are bolted-on based on customer integration
requirements. By modern standards, these
integrations can be limited and challenging to
manage and pose scalability and performance
issues along with limited support.
4.
Predictable ECommerce Costs and
Profitability
2016 is the first year where profitability has
outpaced revenue growth as e-commerce
professionals' most important criteria for
success.*** Predictable e-commerce costs,
financial flexibility, and the ability to choose a
pricing option that aligns with technology
budgets are a major part of profitability
strategy.
Oracle Commerce Cloud offers two pricing
models to accommodate a larger variety of
businesses. There is a revenue-share model
as well as a usage pricing model that’s a
tiered pricing structure based on annual
storefront page views.
Demandware only offers a revenue share
model. Businesses may realize a "success tax"
as the business grows, as the more you earn,
the more you pay.
5.
Complete Brand
Control
The ability to control every aspect of a
commerce storefront with intuitive design and
experience management tools can have a
profound effect on team efficiency and the
ability to update storefronts to stay ahead of
peaks and trends.
Oracle Commerce Cloud customers have pixellevel control of their website with easy-to-use
and intuitive business user-friendly tools
leveraging WYSIWYG, drag and drop widgets,
and complete access to HTML5 and CSS.
Demandware's outdated business user
experience is likely to be overhauled as part
of Salesforce's attempt to modernize the
platform. Business user impact is unknown at
this point.
6.
Native A/B
Testing
Quantitative insight into customer buying
behaviors can mean the difference between a
sale and an abandoned cart. Control over the
digital customer experience, including the
ability to perform A/B tests without relying on
external services, budget approval, and IT
support allows businesses to immediately
leverage quantitative data to make informed
decisions, improve engagement, and increase
ecommerce sales in real-time.
Oracle Commerce Cloud is the only
enterprise-level commerce platform with
native A/B testing capabilities. Businesses
can make immediate site improvements
based on insights from unified data.
Demandware does not feature native A/B or
conversion rate optimization (CRO) testing
capabilities. Businesses must integrate a
third-party tool which introduces siloed data
and includes additional cost and IT
maintenance.
7.
Complete Customer
Experience (CX) Suite
Unsiloed customer data allows businesses to
identify and execute on preferred digital
shopping experiences. A seamless buyer
journey is one that leverages commerce
technology integrated with marketing, CRM,
and customer support technology - and is key
to winning and retaining customers.
Oracle offers the only complete Customer
Experience (CX) Suite on the market.
Commerce Cloud is capable of integrating
with the full CX Suite - including Marketing
Cloud, Sales Cloud, and Service Cloud - to
provide unsiloed customer data and a
complete shopping experience.
Salesforce will likely work to integrate
Demandware into their CX suite. A unified
CX suite is not complete. While most
integrations are possible currently on
Demandware, the older architecture can
make the process more complex which may
add cost.
8.
Defined PaaS &
Managed Integration
Strategy
Businesses that embrace commerce solutions
which are part of an open PaaS (Platform as a
Service) will lead digital transformation by
driving cost efficiencies and creating and
exploiting new business opportunities. A
streamlined integration strategy managed by
the PaaS provider will maximize these
opportunities.
Oracle's PaaS serves to accelerate the
creation of new products and services for
customers, employees, and partners,
delivering capabilities never before imagined.
Oracle Integration Cloud Service (ICS) is
Oracle's integration platform as a service
(iPaaS) and includes point and click
integration between applications as well as
monitoring on Oracle Cloud (enterprise SaaS,
PaaS, IaaS). Oracle performs the integrations
and maintains them so businesses can focus
on innovation.
Demandware has traditionally been a point
commerce platform. The Salesforce
technology stack will require refinement as
they currently support multiple integration
strategies that are not well defined. A
streamlined platform level integration with
Salesforce could take considerable time to
complete.
*”Deloitte study: Digital influence redefines the customer experience”
**"The Era I Enterprise: Ready for Anything"
***"Global Commerce Research Survey"
Oracle Commerce Cloud: The Choice for E-Commerce Growth and
Performance.
Oracle Commerce Cloud, built on a modern SaaS architecture and backed by 20 years of
leading e-commerce expertise, provides the omnichannel experiences, speed, scalability,
pricing, and customer insights to innovate and grow.
Request a Demo of Oracle Commerce Cloud