May 2017
SUMMARY - May 2017
 Advertising Market
- January-April 2017
 Audience results &
Mediaset programming
- Mainstream channels
- Thematic channels
 The Italian Online Scenario
 Mediamond Video System
 Mediaset On Demand
 New Sportmediaset extreme
sports channel
 Programming highlights
- June-July 2017
 DTT Pay offer
- Sports
- Entertainment
 New celebrity magazine Spy
 Chi magazine restyling
Advertising market - Total media
January-April 2017
1.972
(Net figures)
Cinema Internet
Outdoor 0,2%
7,0%
3,4%
Radio
6,1%
Press
17,5%
Δ % vs.
January- April 2016
Million €
TV
65,8%
TOTAL
-2,7
TV
-0,6
PRESS
-9,9
RADIO
0,7
OUTDOOR
CINEMA
INTERNET
Source: AdEx Nielsen, Net figures. January - April 2017. Not including Direct mail. Press with classified and local adspend.
Internet with Web + Mobile + Tablet + Smart TV / Game consoles; without Search advertising.
-9,0
-16,1
-1,4
TV advertising market - Split by sales house
January-April 2017
Sky Media
12,1%
1.297
Million €
(Net figures)
Discovery
5,9%
Top performing TV sectors
Trend vs. January-April 2016
1
2
3
IT/PHOTOGRAPHY
HOUSEHOLD
EQUIPMENT
GAMES/SCHOOL
ARTICLES
117,5%
59,5%
53,3%
La7
4,0%
PUBLITALIA '80
56,3%
Rai Pubblicità
21,6%
Source: AdEx Nielsen, Net figures . January –April 2017.
Discovery includes Discovery Media and Kids channels marketed by PRS
Audience results - May 2017
TOTAL DAY
Share %
Individuals 15-64 y.o.
15-54 y.o. 15-34 y.o.
HW
25-54 y.o.
Mediaset
Canale 5
Italia 1
Retequattro
Multichannel (10 reported stations*)
32,0
16,5
5,0
4,0
6,5
33,9
16,6
7,0
3,1
7,1
35,6
17,0
8,3
2,7
7,6
37,0
16,3
11,6
1,9
7,2
36,8
18,1
7,6
3,0
8,1
Rai
Rai 1
Rai 2
Rai 3
Multichannel (11 reported stations)
37,1
16,7
6,7
6,3
7,3
31,3
12,5
6,1
5,2
7,6
27,6
10,0
5,3
4,2
8,1
24,3
9,0
4,5
3,2
7,6
27,7
9,6
5,0
4,1
8,9
3,3
Gruppo La7 (2 reported stations)
Sky owned (Sky+Fox: 79 reported services) 7,9
6,5
Discovery (14 reported stations)
2,6
10,1
7,7
2,2
10,6
8,6
1,9
11,9
8,6
2,1
9,4
9,0
Source: Auditel, May 2017. Total Day. * + Football services
Audience results - May 2017
PRIME TIME
Share %
Individuals 15-64 y.o.
15-54 y.o. 15-34 y.o.
HW
25-54 y.o.
Mediaset
Canale 5
Italia 1
Retequattro
Multichannel (10 reported stations*)
32,2
16,1
5,4
4,2
6,5
34,2
16,9
7,3
3,2
6,9
36,2
17,7
8,5
2,7
7,3
37,9
17,9
10,8
2,2
6,9
37,0
18,2
8,4
2,9
7,4
Rai
Rai 1
Rai 2
Rai 3
Multichannel (11 reported stations)
39,0
19,8
6,0
6,7
6,6
34,7
15,9
6,1
6,0
6,7
31,0
13,3
5,4
5,2
7,1
28,1
12,6
4,6
4,0
6,8
31,0
12,8
5,2
5,3
7,7
3,8
Gruppo La7 (2 reported stations)
Sky owned (Sky+Fox: 79 reported services) 8,0
5,8
Discovery (14 reported stations)
2,9
9,8
6,5
2,5
10,4
7,1
2,0
11,2
7,3
2,4
9,3
7,6
Source: Auditel, May 2017. Prime Time (h.19.30 – h.24.00). * + Football services
May 2017 - Audience results
DATING SHOW
MAGAZINE
SPANISH TV SERIES
QUIZ SHOW
SATIRE NEWS
Pomeriggio Cinque
Il Segreto
Caduta libera
Striscia la Notizia
DAY TIME
AND ACCESS PT
Uomini e Donne
Individuals
23,1%
17,7%
25,6%
19,9%
17,9%
Adults 15-64 y.o.
26,8%
17,5%
23,6%
21,1%
20,3%
MAKEOVER SHOW
TALENT SHOW
MOVIES
FOOTBALL
ITALIAN TV SERIES
Amici
Movies
Monaco-Juventus
Juventus-Monaco
L’Onore e il Rispetto
PRIME TIME
Selfie
Individuals
15,1%
23,5%
12,2%
35,0%
15,0%
Adults 15-64 y.o.
15,9%
25,7%
13,5%
37,7%
16,6%
Source: Auditel, May 2017. Average results, audience shares
May 2017 - Audience results
PRIME TIME
TV SHOWS
U.S. TV SERIES
GAME SHOW
Lethal Weapon
Bring the Noise
MOVIES
MOVIES
ENTERT. SHOW
Cinema Uno
Cinema Family
Le Iene
4,5%
6,1%
6,9%
5,3%
10,1%
10,1%
12,0%
13,2%
8,7%
20,8%
NEWS TALK SHOW
MOVIE
NEWS TALK SHOW
MOVIE SEASON
MOVIE
Quinta Colonna
Movie
Quarto Grado
I duri di Retequattro
Riot
Individuals
4,8%
4,4%
6,6%
4,8%
5,7%
Adults +35 y.o.
5,4%
4,8%
7,5%
5,3%
6,2%
Individuals
Adults 15-34 y.o.
PRIME TIME
TV SHOWS
Source: Auditel, May 2017. Average results, audience shares
Mediaset programming: UEFA Champions League
Season 2016/2017: the final match
Exclusive free-to-air TV rights
FINAL
JUVENTUS- REAL MADRID
3rd June
Individuals
Adults
15-64 y.o.
Men
+ 15 y.o.
54,9
3,3
58,2
59,9
3,6
63,5
65,6
4,6
70,2
Share%
Canale 5
Premium Sport/HD
Total
Programming subject to change
Individuals 13,8 Mio
Total AMR .000
Mediaset programming: June-July 2017
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
SPANISH
TV SERIES
QUIZ SHOW /
REALITY SHOW
MOVIE /
CONCERT/MOVIE
ITALIAN TV
SERIES/MOVIE/
FRENCH TV SERIES
TALENT SHOW/
U.S.TV SERIES
ENTERT. SHOW/
MOVIE/ GERMAN
TV SERIES
CONCERTS/
COMEDY MOVIES
Programming subject to change
Mediaset programming: June-July 2017
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
CINEMA
FAMILY
MOVIE
U.S. TV SERIES
Programming subject to change
MUSIC GAME
SHOW/ MOVIE
COMEDY SHOW/
ENTERT. SHOW/
MOVIE /CONCERT
MOVIE/
U.S. TV SERIES
MOVIE/
U.S. TV SERIES
MOVIE
Mediaset programming: June-July 2017
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
MOVIE/CONCERT
NEWS
TALK SHOW/
MOVIE
MOVIE
MOVIE
MOVIE
NEWS
TALK SHOW
MOVIE
Programming subject to change
Summer 2017
Movie seasons
Saturdays: Italian comedy movies
Sundays: Comedy movies
Family adventure movies
Action -Thriller
Summer 2017 : from 2 nd July to 2nd September. Programming subject to change
Summer 2017
Movie seasons
Italian comedy movies
A ticket for Hollywood
FIRST
RUNS
FIRST
RUNS
I duri di Rete4
Thriller
FIRST
RUNS
Summer 2017 : from 2 nd July to 2nd September. Programming subject to change
FIRST
RUNS
FIRST
RUNS
Mediaset Thematic Multichannel
Share % - May 2017
Highlights
June
THE BEST FEMALE-SKEWED
PROGRAMMING FOR
YOUNG WOMEN
Highlights
June
ENTERTAINMENT AND
SPORT FOR A YOUNG,
MALE AUDIENCE
GERMAN TV MOVIES
Affinity 191
Individuals
Women 15-44 y.o.
U.S. TV SERIES S.9
Affinity 320
0,7
1,4
Individuals
Men 15-34 y.o.
0,4
1,2
U.S. TV SERIES
U.S.TV SERIES S.3
TV SERIES AND MOVIES
FOR CRIME LOVERS
MOVIE PROGRAMMING
AND HIGH QUALITY TV
U.S. TV SERIES S.4
Affinity 155
Affinity 142
Individuals
Women 25-54 y.o.
MOVIE SEASON:
FRIDAY ACTION
1,0
1,4
Individuals
Men +35 y.o.
U.S. TV SERIES
FIRST RUNS
Source: Auditel, May 2017. Total day. Programming subject to change
1,2
1,8
MOVIE SEASON:
MISSION ADVENTURE
Mediaset Thematic Multichannel
Share % - May 2017
Highlights
June
TOP 3 KIDS OFFER Share % 4-14 y.o.
1
2
3
12,1
12,0
8,9
Rai
Discovery
THE BEST OF
MEDIASET
PROGRAMMING
Affinity 146
Individuals
Women 25-54 y.o.
MUSIC GAME SHOW
0,5
0,7
pure di sera
MAKEOVER SHOW
Highlights
June
Target:
Children 4-14 y.o.
TV SERIES-NEW EPISODES
Individuals
4-14 y.o.
1,0
7,7
TV SERIES S.2 FIRST RUNS
TODAY’S AND YESTERDAY’S
POP ROCK HITS
Target:
Pre-school kids
TV SERIES FIRST RUNS
Individuals
4-7 y.o.
Source: Auditel, May 2017. Total day. Programming subject to change
1,0
8,2
TV SERIES FIRST RUNS
Mediaset Thematic Multichannel
TGCOM24:
Mediaset cross-platform round-the-clock all news channel
 “Breaking news” every 60 minutes
 Shor live updates on the latest top stories
 Traditional 30’ newscasts
 Live talk-shows: in-depth reports on the “news of the
day”, with updates on the latest events
 Sports bulletins, press reviews, weather forecast
 Columns on topics such as politcs, economy, movies
 24h live streaming simulcast online
Share % May 2017
Morning Peak time: h. 7:00 - 9:00
1,1
1,2
Individuals
Men +15 y.o.
 ALL NEWS TV CHANNEL
 HIGHLIGHTS INSIDE NEWSCASTS & TV SHOWS
 ALL NEWS INTERNET WEBSITE
 CITIZEN JOURNALISM
 ALL NEWS FOR MOBILE DEVICES
Source: Auditel, May 2017
DTT Pay offer: Sports
Share % – May 2017
TOP MATCHES MAY 2017 – Target Men +15 y.o.
Juventus-Torino
7,0
Affinity 203
Roma-Juventus
6,6
Individuals
Chievo VeronaRoma
6,0
Fiorentina-Lazio
5,8
Atalanta-Milan
5,5
Men 15-64 y.o.
0,6
1,2
Highlights June
Primera División
Luis Vuitton America’s Cup
Brasileirão Championship
Source: Auditel, May 2017. Total day. Programming subject to change
Atletico Madrid-Real
Madrid
6,2
Real Madrid-Atletico
Madrid
6,2
Monaco-Juventus
Juventus-Monaco
5,6
5,0
DTT Pay offer: Entertainment
Programming Highlights: June 2017
MOVIES
THE BOSS - FIRST RUNS
TV SERIES
2 BROKE GIRLS S. 6
FIRST RUNS
THE GOLDBERGS S. 4
FIRST RUNS
ORANGE IS THE NEW BLACK S.5
FIRST RUNS
SUITS S. 6
FIRST RUNS
MOVIE SEASON: NICOLAS CAGE
MAJOR CRIMES S.5
FIRST RUNS
FREQUENCY
FIRST RUNS
MOVIE SEASON: SPENCER TRACY
CHILDHOOD’S END
FIRST RUNS
CHICAGO FIRE S.5
FIRST RUNS
PETS – FIRST RUNS
COAT OF MANY COLORS – FIRST RUNS THE SCANDALOUS LADY W - FIRST RUNS
COBRA
TRILOGY: THE HANGOVER
Programming subject to change
The italian online scenario
Web Consumption
30,6 million monthly active users
23,6 million daily active users
2,24 Hours Average daily online time per user
Source: Audiweb View - Total Digital Audience – March 2017
Online Video
Mediamond Video System reaches 72% of the video users in Italy
SYSTEM TRAFFIC FIGURES
VIDEO VIEWS
UNIQUE VISITORS
55.6 million
5.8 million
Source: Audiweb View – March 2017.
Video views of Mediamond video system, including partner networks.
RANKING
WEBSITE
Source: Audiweb View - March 2017
Mediaset Live e On Demand
La Repubblica
Rai Play
Corriere della Sera
Rai.it
La Gazzetta dello Sport
Giallozafferano.it
DeAbyDay
Pianeta Donna
Donna Moderna
Libero Quotidiano
Smartworld
LA7
Studenti.it
Rai News
Soldionline net
Rai Sport
Zingarate.com
Radio Rai
Sportlive
Il Sole 24 ORE
Reach
3.760.400
2.235.850
1.471.810
1.695.970
939.310
1.364.790
1.309.140
398.260
851.250
831.010
177.110
570.470
290.600
437.570
95.070
161.190
81.240
138.530
5.470
4.020
2.020
Page Views
46.695.910
36.621.320
10.649.580
10.490.680
7.951.680
6.569.300
3.489.490
2.107.890
1.603.080
1.498.760
1.108.700
1.047.040
866.300
761.720
456.240
339.110
326.860
210.200
49.800
4.960
2.020
Online Video
Online Video: TV Vod - Mediaset
On Demand
Online Video
Online Video
The first editorial video content website,
leader among Italian broadcasters
Mediaset On Demand is a free online VOD and live streaming service of Mediaset’s FTA channels.
The best of Mediaset entertainment, news and sports available on both desktop and mobile
The VOD section offers both full-length episodes and short clips.
TRAFFIC DATA
VIDEO VIEWS
UNIQUE VISITORS
Source: Audiweb View – March 2017. Video views of Mediamond video system, partner networks included.
46,7 million
3,7 million
New celebrity magazine SPY
Published weekly, SPY will be focused on celebrities and their life
CIRCULATION TARGET:
1 MILLION OVERALL COPIES FOR THE FIRST 4 ISSUES
250,000 COPIES FOR EACH ISSUE
The magazine will be focused primarily on Italian TV stars and reality/talent
show contestants.
Investigative style.
Ironic, sarcastic and irreverent tone of voice.
• Launch date: 23rd June 2017,
Friday
• Format: cm. 21,0 x 27,6
• Stapled
• Total pages: 140
News from the network
Sportmediaset and Chi
Sportmediaset, one of Italy’s top ranking sport websites, has
created “Adrenaline” a new channel entirely dedicated to extreme
sports.
Launch date:10th of June 2017.
Overall website figures
1,5 unique users
34,8 m page views
Circulation leader celebrity magazine Chi has been restyled to include
new sections dedicated to Fashion, Wellness and Cookery
Print magazine Figures
Circulation: 153,419
Readership: 2,113,000 readers
Source: : Audiweb View – Jan -Mar 2017; Audipress 2017/1
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