#SPORTS
Field of dreams
SBTech is one of a handful of sports betting specialists that are driving the sector
forward. Tom John Light, the company’s head of international business development,
considers the changing landscape and what the future holds
S
WKZd^ďĞƫ
ŶŐĐŽŶƟŶƵĞƐƚŽĞǀŽůǀĞ
ĂƚĂŶ͕ĂƚƟŵĞƐ͕ƐƚĂŐŐĞƌŝŶŐƌĂƚĞ͘
Tom John Light, head of
ŝŶƚĞƌŶĂƟŽŶĂůďƵƐŝŶĞƐƐĚĞǀĞůŽƉŵĞŶƚ
Ăƚ^dĞĐŚ͕ŽīĞƌƐiNTERGAMINGi an
ŝŶƐŝŐŚƚŝŶƚŽƌĞĐĞŶƚĚĞǀĞůŽƉŵĞŶƚƐʹ
ĂŶĚǁŚĂƚŚĂƉƉĞŶƐŶĞdžƚ͘
INTERGAMINGi͗tŝƚŚŝŶͲƉůĂLJďĞƫ
ŶŐŶŽǁ
ŽīĞƌĞĚǁŝĚĞůLJͲǁŝƚŚƚŚŽƵƐĂŶĚƐŽĨŵĂƌŬĞƚƐ
ĂĐƌŽƐƐĚŽnjĞŶƐŽĨƐƉŽƌƚƐͲŝƐƚŚĞƌĞĂƐĞŶƐĞƚŚĂƚ
ƚŚĞ͞ŵ͟ŝƐŽǀĞƌ͕ŽƌĂƚůĞĂƐƚƐůŽǁŝŶŐĂƐƚŚĞ
ŵĂƌŬĞƚĐŽŶƐŽůŝĚĂƚĞƐ͍
TJL:͞&ƌŽŵLJĞĂƌƚŽLJĞĂƌ͕ƉĞƌĐĞŶƚĂŐĞǁŝƐĞƚŚĞƌĞ
ŝƐĂƐůŝŐŚƚĚĞĐƌĞĂƐĞ͕ĂƐǁĞƵƐĞĚƚŽƐĞĞŵĂƐƐŝǀĞ
ƉĞƌĐĞŶƚĂŐĞƐŐƌŽǁƚŚLJĞĂƌͲďLJͲLJĞĂƌ͕ŽŶƚŚĞ
ŵŽŶĞƚĂƌLJƐŝĚĞƚŚĞƌĞŝƐĚĞĮŶŝƚĞůLJĂŶŝŶĐƌĞĂƐĞ
ŽĨƚŚĞŝŶͲƉůĂLJ͚ŵ͛ĂƐƚŚĞŝŶͲƉůĂLJŝƐƐƟůů
ŐƌŽǁŝŶŐŵĂŝŶůLJĚƵĞƚŽŵŽďŝůĞ͕ĂŶĚƚŚĞŶĞǁ
ďĞƫ
ŶŐŵĂƌŬĞƚƐ͘
͞ƐƚŚĞƐĞůĞĐƟŽŶŽĨŽīĞƌĞĚďĞƚŵĂƌŬĞƚƐ
ĞdžƉĂŶĚƐĂŶĚŝŶĐƌĞĂƐĞƐ͕ŵĂƌŬĞƚƐŚĂǀĞďĞĐŽŵĞ
ŵŽƌĞĂƩƌĂĐƟǀĞĂŶĚŝĚĞĂůĨŽƌƚŚĞƵƐĞƌ͘^ƉŽƌƚƐͬ
ĞǀĞŶƚƐƚŚĂƚŚĂǀĞďĞĞŶůĞƐƐĂƩƌĂĐƟǀĞŝŶƚŚĞ
ƉĂƐƚĂƌĞďĞĐŽŵŝŶŐŵŽƌĞƉŽƉƵůĂƌĚƵĞƚŽŝŶͲƉůĂLJ
ďĞƫ
ŶŐ͘>Ğƚ͛ƐƚĂŬĞƚĂďůĞƚĞŶŶŝƐĂƐĂŶĞdžĂŵƉůĞ͖
ƉƌŝŽƌƚŽŝŶͲƉůĂLJďĞƫ
ŶŐƚĂďůĞƚĞŶŶŝƐŚĂƐŶĞǀĞƌ
ŚĂĚƐƵďƐƚĂŶƟĂůƚƵƌŶŽǀĞƌďƵƚǁŝƚŚƚŚĞƉƌĞƐĞŶĐĞ
ŽĨŝŶͲƉůĂLJďĞƫ
ŶŐƚŚĞĞdžƉĞƌŝĞŶĐĞĨŽƌƚŚĞĂǀĞƌĂŐĞ
ƉƵŶƚĞƌŚĂƐďĞĐŽŵĞŵŽƌĞĞdžĐŝƟŶŐ͘
͞ĚĚŝƟŽŶĂůůLJ͕ƚŚĞŝŶƚƌŽĚƵĐƟŽŶŽĨŶĞǁďĞƚ
ŵĂƌŬĞƚƐĐƌĞĂƚĞƐŚŝŐŚĞƌƚƵƌŶŽǀĞƌĚƵĞƚŽƚŚĞ
ĂĚĚŝƟŽŶĂůƚƵƌŶŽǀĞƌͬƌŽůůŽǀĞƌŽĨĨƵŶĚƐƉĞƌƉƵŶƚĞƌ
ƉĞƌĞǀĞŶƚ͘͟
ĂŶLJŽƵĞdžƉůĂŝŶƚŚĞĐƌĞĂƟŽŶŽĨƚŚĂƚĂĚĚŝƟŽŶĂů
ƚƵƌŶŽǀĞƌͬƌŽůůŽǀĞƌƉĞƌƉƵŶƚĞƌƉĞƌĞǀĞŶƚ͍
͞ZŽůůŽǀĞƌŽĨĨƵŶĚƐĂŶĚƚƵƌŶŽǀĞƌĨŽƌĞĂĐŚƉůĂLJĞƌ
ƉĞƌĞǀĞŶƚĐŽƌƌĞůĂƚĞƐǁŝƚŚŝŶͲƉůĂLJďĞƫ
ŶŐ͖
ŝŵŵĞĚŝĂƚĞďĞƚƐĞƩůĞŵĞŶƚƐ͕ŵŝĐƌŽͲŵĂƌŬĞƚƐ͚ͬĨĂƐƚ
ŵĂƌŬĞƚƐ͕͛ĂƐǁĞůůĂƐĐĂƐŚͲŽƵƚ͘tŝƚŚŝŶŝŶͲƉůĂLJ
ďĞƫ
ŶŐƚŚĞƚƵƌŶŽǀĞƌƉĞƌĞǀĞŶƚŝƐŝŶĐƌĞĂƐĞĚĂƐ
ƉƵŶƚĞƌƐĐĂŶƌŽůůƚŚĞƐĂŵĞĨƵŶĚƐƐĞǀĞƌĂůƟŵĞƐ͖
ďĞƚƐĂƌĞƐĞƩůĞĚĚƵƌŝŶŐƚŚĞĞǀĞŶƚĂŶĚƚŚĞƉƵŶƚĞƌ
ŝƐƌĞƵƐŝŶŐƚŚĞǁŝŶŶŝŶŐƐƚŽŵĂŬĞĂĚĚŝƟŽŶĂůďĞƚƐ
ǁŝƚŚŝŶƚŚĞƐĂŵĞĞǀĞŶƚ͘
͞/ŶͲƉůĂLJƚƵƌŶŽǀĞƌĨŽƌŽƚŚĞƌƐƉŽƌƚƐŝƐĂůƐŽ
ƌĂƉŝĚůLJŝŶĐƌĞĂƐŝŶŐĂƐƚŚĞƉƵŶƚĞƌŚĂƐƚŚĞĂďŝůŝƚLJ
ƚŽďĞƚŽŶŬŶŽǁŶĂŶĚƉŽƉƵůĂƌďĞƚƚLJƉĞƐĨƌŽŵ
ƐĞůĞĐƚĞĚƟŵĞĨƌĂŵĞƐ͘/ŶďŽƚŚƉƌĞͲŵĂƚĐŚĂŶĚ
ŝŶͲƉůĂLJďĞƫ
ŶŐ͕ďĞƚƐĐĂŶďĞƐĞƩůĞĚƵƉƚŽƚŚƌĞĞ
ŵŝŶƵƚĞƐĂŌĞƌĞĂĐŚŐŽĂů͕ƐĞƚ͕ƋƵĂƌƚĞƌ͕ƉĞƌŝŽĚ͕ŚĂůĨ͕
ĞƚĐ͘dŚĞƐĞƩůŝŶŐŽĨĂůůďĞƚŵĂƌŬĞƚƐĂŶĚƉĂLJŽƵƚƐ
ŝŵŵĞĚŝĂƚĞůLJĞŶĐŽƵƌĂŐĞƐƚŚĞƉůĂLJĞƌƚŽĐŽŶƟŶƵĞ
ďĞƫ
ŶŐŽŶƚŚĞǁŝŶŶŝŶŐƚƌĞŶĚ͘ĞĐĂƵƐĞƚŚĞƌĞƐƵůƚƐ
ĂƌĞŝŵŵĞĚŝĂƚĞƚŚĞŐĂŵĞďĞĐŽŵĞƐŵŽƌĞĞdžĐŝƟŶŐ
ĨŽƌƚŚĞƵƐĞƌĂŶĚƚŚĞŝƌďĞƫ
ŶŐƉĂƩĞƌŶǁŝůůƌŝƐĞ͘
͞DŝĐƌŽͲŵĂƌŬĞƚƐ͕ĂůƐŽŬŶŽǁŶĂƐĨĂƐƚŵĂƌŬĞƚƐ͕
ĂƌĞƚŽĚĂLJ͛ƐŵŽƐƚĞdžĐŝƟŶŐďĞƚŵĂƌŬĞƚƐǁŚŝĐŚ
ĐƌĞĂƚĞĂŶĞǁƚŚƌŝůůĨŽƌƚŚĞƉƵŶƚĞƌŵŝŶƵƚĞďLJ
ŵŝŶƵƚĞ͘WƵŶƚĞƌƐĐĂŶƉůĂĐĞďĞƚƐŽŶǁŚĂƚǁŝůů
ŚĂƉƉĞŶŝŶƚŚĞŶĞdžƚŵŝŶƵƚĞŽƌĮǀĞŵŝŶƵƚĞƐǀŝĂ
ƐĞĐŽŶĚƐĐƌĞĞŶ͘DŝĐƌŽͲŵĂƌŬĞƚƐĂƌĞŽŶĞŽĨƚŚĞ
ŵŽƐƚĚŝĸ
ĐƵůƚďĞƚŵĂƌŬĞƚƐƚŽŽīĞƌĂƐƚŚĞŽĚĚƐ
ŵƵƐƚďĞĐŽŵƉŝůĞĚĂƚůŝŐŚƚŶŝŶŐͲƋƵŝĐŬƐƉĞĞĚ
ĂŶĚƚŚĞďĞƚƐŵƵƐƚďĞƐĞƩůĞĚŝŵŵĞĚŝĂƚĞůLJĂŶĚ
ĂĐĐƵƌĂƚĞůLJ͘dŚĞƐĞĐŽŶĚƐĐƌĞĞŶĞŶĂďůĞƐƉƵŶƚĞƌƐ
ƚŚĞĂďŝůŝƚLJƚŽƉůĂĐĞďĞƚƐĨƌŽŵƚŚĞŝƌĂŶLJǁŚĞƌĞͲ
ƚŚĞŝƌĐĂƌ͕ĂďĂƌ͕ĂƚƚŚĞŝƌŚŽƵƐĞ͕ĞƚĐ͘
͞ĂƐŚͲŽƵƚ͕ŝŶĂůůŝƚƐǀĂƌŝĂƟŽŶƐ͕ŝƐŝŵƉŽƌƚĂŶƚ
ŵĂŝŶůLJĚƵĞƚŽƚŚĞĨĂĐƚƚŚĂƚŝƚƐŝŵƉůLJŝŶĐƌĞĂƐĞƐ
ƚƵƌŶŽǀĞƌĂƐŝƚŵƵůƟƉůŝĞƐƚŚĞĂŵŽƵŶƚŽĨƟŵĞ
ƚŚĞƐĂŵĞĨƵŶĚƐĂƌĞďĞŝŶŐ͚ƌŽůůĞĚ͛͘ĞƐŝĚĞƐ
ŝŶĐƌĞĂƐŝŶŐƚŚĞƚƵƌŶŽǀĞƌ͕ĐĂƐŚͲŽƵƚĐƌĞĂƚĞƐĂ
ƌŝƐŬͲĨƌĞĞǁŝŶĨŽƌƚŚĞŽƉĞƌĂƚŽƌǁŚŝůĞŵĂŬŝŶŐƚŚĞ
ƉƵŶƚĞƌĨĞĞůĐŽŵĨŽƌƚĂďůĞŝŶƉůĂĐŝŶŐŵŽƌĞďĞƚƐ
ĚƵĞƚŽƚŚĞŽƉƟŽŶƚŽƌĞŐƌĞƚŽƌĐŚĂŶŐĞďĞƫ
ŶŐ
ƐƚƌĂƚĞŐLJĚĞƉĞŶĚŝŶŐŽŶƚŚĞĚĞǀĞůŽƉŵĞŶƚƐǁŝƚŚŝŶ
ƚŚĞĞǀĞŶƚ͘͟
,ŽǁŚĂƐƚŚĞƌĂƉŝĚĞdžƉůŽƐŝŽŶŝŶŵŽďŝůĞďĞƫ
ŶŐ
ĂīĞĐƚĞĚƚŚĞďƵƐŝŶĞƐƐĂŶĚŝƚƐƉƌŽĚƵĐƚŽīĞƌŝŶŐ͍
͞dŚĞŝŶƚƌŽĚƵĐƟŽŶŽĨŵŽďŝůĞďĞƫ
ŶŐŚĂƐĂůƚĞƌĞĚ
ƚŚĞǁĂLJďƵƐŝŶĞƐƐĞƐŽīĞƌƚŚĞŝƌƉƌŽĚƵĐƚ͘ĞĨŽƌĞ
ƚŚĞŵŽďŝůĞĞǀŽůƵƟŽŶ͕ďƵƐŝŶĞƐƐĞƐǁŽƵůĚĮƌƐƚ
ĚĞǀĞůŽƉŶĞǁŝŶƚĞƌĨĂĐĞƐŽŶƚŚĞǁĞďĂŶĚŽŶůLJĂŌĞƌ
ŝƚǁĂƐĞƐƚĂďůŝƐŚĞĚŽŶƚŚĞǁĞďǁŽƵůĚƚŚĞLJĚĞƐŝŐŶ
ĂŵŽďŝůĞǀĞƌƐŝŽŶ͘ƐďƵƐŝŶĞƐƐĞƐĂƌĞŵŽƌĞŵŽďŝůĞ
ĚƌŝǀĞŶͬŽƌŝĞŶƚĞĚ͕ƚŚĞŽƌĚĞƌŽĨƵƐĞƌŝŶƚĞƌĨĂĐĞ
ĚĞǀĞůŽƉŵĞŶƚƐŝƐŶŽǁƌĞǀĞƌƐĞĚͲŵŽĐŬƵƉƐĂƌĞ
ĐƌĞĂƚĞĚĮƌƐƚĂƐĂŵŽďŝůĞĂŶĚǁĞďǀĞƌƐŝŽŶƐĂŌĞƌ͘
͞dŚĞǀŝƐƵĂůŝƐĂƟŽŶĐĞŶƚƌĞŝƐĂƉƉůŝĐĂďůĞĨŽƌĂůů
ƐŵĂƌƚƉŚŽŶĞĚĞǀŝĐĞƐĂŶĚĂůůŽǁƐĂŽŶĞͲĐůŝĐŬďĞƚ͘
dŚĞǁĞďĞŶĐŽƵƌĂŐĞƐƵƐĞƌƐƚŽŽƉĞŶŵƵůƟƉůĞƚĂďƐ
ĂƚŽŶĐĞĂŶĚƐĞĞĞǀĞŶƚƐĐŽƌĞƐƚŚƌŽƵŐŚĚŝīĞƌĞŶƚ
ƐŝƚĞƐĐĂƵƐŝŶŐĚŝƐƚƌĂĐƟŽŶ͕ǁŚŝůĞƚŚĞŵŽďŝůĞ
ǀŝƐƵĂůŝƐĂƟŽŶĐĞŶƚƌĞĐĂƵƐĞƐƚŚĞƉůĂLJĞƌƚŽďĞ
ĐŽŵƉůĞƚĞůLJĨŽĐƵƐĞĚ͘
͞/ŶͲƉůĂLJďĞƫ
ŶŐƉůĂƞŽƌŵƐĂƌĞĂǀĂŝůĂďůĞĨŽƌ
ƉƵŶƚĞƌƐǁŚĞƌĞǀĞƌƚŚĞLJĂƌĞ͖Ɛŝƫ
ŶŐŽŶƚŚĞƐŽĨĂ
watching a game on TV or watching the game at
ĂďĂƌǁŝƚŚƐŽŵĞĨƌŝĞŶĚƐʹũƵƐƚŽŶĞĐůŝĐŬŽŶƚŚĞ
ŵŽďŝůĞĂŶĚƚŚĞďĞƚŝƐƉůĂĐĞĚ͘dŚĞƐĞĐŽŶĚƐĐƌĞĞŶ
ĐŽŝŶĐŝĚĞƐǁŝƚŚŽƵƌĨĂƐƚͲƉĂĐĞĚǁŽƌůĚ͖ĂďŝůŝƚLJƚŽ
ƉůĂĐĞďĞƚƐĂŶLJǁŚĞƌĞĂƚĂŶLJƟŵĞ͘͟
THE COMBINATION OF MOBILE AND
IN-PLAY BETTING ABSOLUTELY CREATES
A NEW BETTING EXPERIENCE
/ƐƚŚĞŐƌŽǁƚŚŝŶďŽƚŚŵŽďŝůĞĂŶĚŝŶͲƉůĂLJ
ĐŽŵďŝŶŝŶŐƚŽŽīĞƌƉƵŶƚĞƌƐĂůůͲŶĞǁďĞƫ
ŶŐ
ĞdžƉĞƌŝĞŶĐĞƐ͕ƐƵĐŚĂƐŝŶͲǀĞŶƵĞďĞƫ
ŶŐ͍
͞dŚĞĐŽŵďŝŶĂƟŽŶŽĨŵŽďŝůĞĂŶĚŝŶͲƉůĂLJďĞƫ
ŶŐ
ĂďƐŽůƵƚĞůLJĐƌĞĂƚĞƐĂŶĞǁďĞƫ
ŶŐĞdžƉĞƌŝĞŶĐĞ͘
ŽƚŚŵŽďŝůĞĂŶĚŝŶͲƉůĂLJďĞƫ
ŶŐĂůůŽǁƵƐĞƌƐƚŽ
ƉůĂĐĞďĞƚƐŝŵŵĞĚŝĂƚĞůLJĂŶĚĨƌŽŵĂŶLJůŽĐĂƟŽŶ͘
dŚĞĂĐƚŽĨŵŽďŝůŝƚLJĐƌĞĂƚĞƐĂŵŽƌĞŝŶƚĞƌĂĐƟǀĞ
ƵƐĞƌĞdžƉĞƌŝĞŶĐĞĂƐƉůĂLJĞƌƐĨĞĞůƚŚĂƚƚŚĞLJĂƌĞƉĂƌƚ
60 Issue 5 2015 iNTERGAMINGi www.intergameonline.com
ŽĨƚŚĞůŝǀĞŐĂŵĞ͘
͞/ŶͲǀĞŶƵĞďĞƫ
ŶŐŝƐĂĐŽŵďŝŶĂƟŽŶŽĨĂůů
ŽĨƚŚĞĂďŽǀĞ͖ƉƵŶƚĞƌƐĐĂŶŵĂŬĞƚŚĞŝƌďĞƫ
ŶŐ
ĚĞĐŝƐŝŽŶƐďĂƐĞĚŽŶƐƉĞĐŝĮĐŝŶƚĞƌĂĐƟŽŶƐƐĞĞŶŝŶ
ƚŚĞůŝǀĞŐĂŵĞ͘&ŽƌĞdžĂŵƉůĞ͕ŝĨŽŶĞƚĞĂŵďĞĐŽŵĞƐ
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ƟŵĞŝŶǀĞƐƚĞĚŝŶůŝǀĞƚƌĂĚŝŶŐ͘͟
Based in Tel Aviv, Israel, Tom John Light has
worked in the gaming industry for many years
ǁŝƚŚĂĨŽĐƵƐŽŶĐĂƐŝŶŽŽƉĞƌĂƟŽŶƐĂŶĚƐƉŽƌƚƐ
ďĞƫ
ŶŐ͕ĂŶĚŝƐŚĞĂĚŽĨŝŶƚĞƌŶĂƟŽŶĂůďƵƐŝŶĞƐƐ
development at SBTech. Light has served as
CEO for several online gaming companies, such
as 7Red Casino and 1King Casino, and is also
known for his role as vice president of business
development at FashionTV.