Intelsat: Your Partner in Digital Terrestrial Television TECHNICAL CONSIDERATIONS As you begin the transition to DTT, you may want to consider supporting customers around the world the following nation-specific factors Ownership of DTT spectral licenses Obligations of the DTT license holders – Required population penetration – Potential for subsidized set-top boxes Timelines for implementing DTT broadcasts Shut-off dates for analog signal broadcasts Desired content to distribute – State channels only – Bouquet of channels already carried by Intelsat Origination of content Encryption options that serve as control mechanisms and advertising feedback tools Intelsat has worked with many customers on all of the above topics and can share best practices from Intelsat’s premier Africa +27 11-535-4700 [email protected] Asia-Pacific +65 6572-5450 [email protected] Europe & Middle East +44 20-3036-6700 [email protected] Latin America & Caribbean +1 305-445-5536 [email protected] North America +1 703-559-6800 [email protected] customer base. ABOUT INTELSAT Intelsat S.A. (NYSE: I) is the world’s leading provider of satellite services, delivering high performance connectivity solutions for media, fixed and mobile broadband infrastructure, enterprise and government and military applications. www.intelsat.com Intelsat’s satellite, teleport and fiber infrastructure is unmatched in the industry, setting the standard for transmissions of video and broadband services. From the globalization of content and the proliferation of HD, to the expansion of cellular networks and mobile broadband access, with Intelsat, envision your future network, connect using our leading satellite technology and transform your opportunities. Envision…Connect…Transform…with Intelsat. For more information, visit www.intelsat.com. 14/10/6429-DTTV Satellite is Critical for Content Delivery of Digital Terrestrial Television Many nations are making big strides toward the implementation of Digital Terrestrial Television (DTT), entertainment services. Switching from analog to DTT signals also allows for the more efficient use of and for good reason. Digital signals provide improved reception quality and enable the delivery of spectrum, as frequencies formerly used by analog broadcasts can be repurposed for wireless networks greater channel lineups and enhanced multimedia applications such as video-on-demand and that can contribute to national economic growth. BENEFITS AT A GLANCE Basic Digital Terrestrial Television Backbone Architecture Digital Terrestrial Television Backbone Plus Direct-to-Home Overlay INTELSAT CUSTOMERS •Intelsat satellites carry state broadcast channels for several nations. Sentech •Intelsat serves the globe with more satellites and more capacity than any other satellite operator. African Department of Communications, •IntelsatOne fiber network provides easy access to multiple satellite distribution platforms around the world. launched in South Africa. The service will use Sentech, working on behalf of the South has chosen Intelsat to provide satellite capacity for a DTT television service that two 36 MHz Ku-band transponders on the Intelsat 20 satellite to provide both backbone connectivity as well as Direct-to-Home •Flexible network architectures allow your infrastructure to scale over time. television distribution across South Africa. Kenya Broadcasting Corporation Kenya Broadcasting Corporation (KBC) recently signed a multi-year agreement with Intelsat to provide backbone connectivity that will carry multiplexed DTT signals from production The Power of Satellite Satellite is a critical part of the content delivery chain for DTT, just as it always has been for analog distribution. The ways in which satellite links are utilized vary from country to country. Satellites carry DTT signals from the multiplexing facilities that bundle together packages of television channels to the digital transmission towers that send the signals into homes. Satellite signals can be beamed directly to private residences, reaching customers who do not live near broadcast towers. Flexible, Scalable Approaches Provide Best Customer Value Intelsat can offer customers a number of different technical approaches to DTT distribution, based on their individual needs and circumstances. • The most basic option uses Intelsat satellite capacity to distribute DTT signals from multiplexing facilities to broadcast towers, which then send over-the-air digital signals to homes, where digital set-top boxes convert the signal for viewing. This approach results in signal delivery to all homes in range of a broadcast tower. (Diagram 1) • For greater penetration, the basic backbone architecture can be complimented with a direct-to-home (DTH) overlay. Homes that are not in range of a broadcast tower can be outfitted with a small satellite dish and receive the digital signal directly from the satellite. This dual-distribution approach can allow nations and license holders to reach up to 100 percent of the population without incurring the expense of constructing and powering new broadcast towers and laying new fiber connections. (Diagram 2) • Nations and license holders can create a more attractive channel line-up by creating a bouquet of state and non-state broadcast channels for their populations by leveraging content already carried on Intelsat satellites, including many of the most popular regional and global television channels. This requires nations and license holders to negotiate directly with the content owners for carriage rights. • Intelsat’s satellite fleet and expansive IntelsatOne® fiber network can allow state broadcast channels to be exported to anywhere in the world. facilities in Nairobi to terrestrial base stations around the country. The signals are then transmitted over the terrestrial airwaves to homes around Kenya. KBC will use capacity on the Intelsat 22 satellite. Intelsat: Your Partner in Digital Terrestrial Television TECHNICAL CONSIDERATIONS As you begin the transition to DTT, you may want to consider supporting customers around the world the following nation-specific factors Ownership of DTT spectral licenses Obligations of the DTT license holders – Required population penetration – Potential for subsidized set-top boxes Timelines for implementing DTT broadcasts Shut-off dates for analog signal broadcasts Desired content to distribute – State channels only – Bouquet of channels already carried by Intelsat Origination of content Encryption options that serve as control mechanisms and advertising feedback tools Intelsat has worked with many customers on all of the above topics and can share best practices from Intelsat’s premier Africa +27 11-535-4700 [email protected] Asia-Pacific +65 6572-5450 [email protected] Europe & Middle East +44 20-3036-6700 [email protected] Latin America & Caribbean +1 305-445-5536 [email protected] North America +1 703-559-6800 [email protected] customer base. ABOUT INTELSAT Intelsat S.A. (NYSE: I) is the world’s leading provider of satellite services, delivering high performance connectivity solutions for media, fixed and mobile broadband infrastructure, enterprise and government and military applications. www.intelsat.com Intelsat’s satellite, teleport and fiber infrastructure is unmatched in the industry, setting the standard for transmissions of video and broadband services. From the globalization of content and the proliferation of HD, to the expansion of cellular networks and mobile broadband access, with Intelsat, envision your future network, connect using our leading satellite technology and transform your opportunities. Envision…Connect…Transform…with Intelsat. For more information, visit www.intelsat.com. 14/10/6429-DTTV
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