custom self-launch artist guide V3 8.25.16 1 what is custom self-launch? Minted Custom Self-Launch is the new and improved File Submission and Design Launch tool that empowers artists to release their challenge-winning designs while controlling creative merchandising decisions. Custom Self-Launch streamlines the Design Launch process, reducing time to launch dramatically. Artists also can use the tool to self-launch non-challenge-winning and retired designs to their Minted Artist Stores. what does this guide include? This Custom Self-Launch Artist Guide includes tips & tricks on proper file setup, how to think like a Minted merchant, and detailed steps of the file submission process. Each section includes screenshots and examples to help you better work through the process. We also have a troubleshooting section if you encounter any issues while submitting your files. how can this guide help me? Carefully working through this guide and properly setting up your files will lead to a more PROCESS OVERVIEW timely launch of your design, as well as help you successfully work through the File Upload Process. Feel free to work through this guide at your own pace by either starting from the beginning, or jumping to a specific section using the Table of Contents (found on the next page). note! If you have any additional questions about File Preparation or the Submission process, please email [email protected]. 2 1 Create your artwork 2 Start your project 3 Enter merchandising info 4 Upload files 5 Test your files 6 Submit files for internal QC 7 Project Launches! {table of contents } Click on the category page to jump to that section PART 1 CREATING YOUR ARTWORK PART 2 SUBMITTING YOUR FILES Templates Layers Getting Started - Product Details - Layer tutorial video (new!) - Colors & Files - Alternate Greetings - Styles Fonts - Preview - Foil-Pressed Text - Submit Text - Formatting Text Boxes - Hand-drawn & Outlined Text - Glyphs Colors Photos - Gradients - Alternate Orientations - Corporate Logos (new!) Rasterized Artwork Foil Legibility - Color - Textures & Effects Matching Envelope - Text - Design Accessories File size Saving Files File Checklist 3 PART 3 TROUBLESHOOTING Frequently Asked Questions Error Messages PART 1 creating your artwork 4 {templates} Please use the provided templates found in your file request email, selecting the template that matches the orientation of your design. If using Illustrator CS4 or earlier, please use the separate template files. If using Illustrator CS5 or later, we encourage you to use our combined templates to view your design more holistically. Follow the instructions found in the template to save artboards as separate files in order to upload pieces individually, or see Saving Files in Combined Designer Templates. SEPARATED TEMPLATES for CS4 or earlier COMBINED TEMPLATES for CS5 or later note! If your winning design includes a die-cut shape, please do NOT include this in your files when you submit. Our team will be applying this internally prior to launch, so please ensure all artwork extends to the edge of the artboard before submitting files. { layers} It is imperative to place design elements in the appropriate layers so that our system can successfully convert them into a customizable design. Example of layer panel in Illustrator. If you don’t have a design element for every layer, please leave it blank. Please also ensure all layers are unlocked (except for guides) prior to uploading files. DO NOT change the order of the layers! Click HERE to watch a video tutorial on proper layer setup 5 •• FOIL: If your design is part of our foil-pressed assortment, place foil-pressed elements on this layer. These elements will be pressed last on top of all digital elements. •• alternate greetings: Used only in our non-foil Holiday Assortment, we offer 4 greetings; Holiday, Christmas, New Year and Religious Christian. Please place each greeting in the appropriate group within the alternate greeting layer. *Note: alternate greetings are only incorporated on the front of your design. •• text: Place editable text on this layer. •• movable: Place elements here that you would like to be movable by the customer. Elements grouped together will be one movable object. •• foreground: Place artwork here if it should be positioned on top of any customizable photos and below customizable text. This includes textures or gradients. •• photo: Place all customer editable photos on this layer. •• background: Place all non-editable artwork on this layer. This should sit beneath editable content like text and photos. Example of elements placed in the correct layers. •• guides: Guides help you position artwork at a safe distance from the edge of the card or indicate where logos will be placed. Please leave locked and do not edit elements on this layer. new! ALTERNATE GREETINGS Alternate Greetings allow a winning design to be offered in a variety of different categories, appealing to a wider range of Minted customers. On site, customers will be able to toggle between greetings to find their preferred version of each design. This year, we are asking for up to 4 alternate greetings : Holiday, Christmas, New Year, and Religious Christian. HOLIDAY 6 CHRISTMAS NEW YEAR RELIGIOUS CHRISTIAN •• Holiday: Holiday secular greetings. This includes phrases from popular Christmas songs that are not religious but are secular or festive (ok: "Deck the Halls", not ok: "Joy to the World"). •• Christmas: Different ways to say Merry Christmas! Anything that explicitly says Merry Christmas, "Merry", refers to Santa Claus, or alludes to Christmas without being overly religious. This includes phrases from popular Christmas songs that refer to Christ, God, or Christmas. •• New Year: Secular New Year greetings. •• Religious Christian: Religious Christian holiday greetings - phrases that communicate a reference to Christ, God, faith in God, praying or blessings. Generally these sayings convey a stronger spirituality than the "Merry Christmas" greetings. This includes biblical verses. The following are examples of greetings by category, feel free to use as inspiration when building your files: Holiday Greetings Christmas Greetings New Year Greetings Religious Christian Greetings Happy Holidays Season's Greetings It's A Wonderful Life Happy Everything Peace, Love & Laughter Laughing All The Way Love & Joy Be Joyful Happiest Holidays Oh What Fun! The More the Merrier Happy Warm Wishes Let It Snow Making Spirits Bright Fa La La La Deck the Halls/Wreck the Halls 'Tis the Season Joy Merry Christmas Ho Ho Ho Merry & Bright Merry Christmas Love Mele Kalikimaka Oh So Merry So Very Merry Christmas Wishes Joy to the World Best. Christmas. Ever. Good Tidings Joyeux Noel 'Twas the Night Before Christmas... Merriest Christmas Wishes Holly Jolly Merriest Christmas Happy New Year New Year Cheer Best Year Ever Best New Year Ever Cheers/Cheer 2017 (year) Cheers to a New Year Cheers to 2017 (year) Happiest New Year Wishing you Cheer in the New Year (countdown) 5,4,3... Rejoice Wonders of His Love Heaven & Nature Sing Blessings Counting Our Blessings Joy to the World, the Lord Has Come Glory to God So blessed Blessings Abound Faith, Love, & Family Believe note! Not all designs may be eligible for all 4 alternate greetings. For example, if you design includes religious imagery (like angels or a manger scene), please do not include alternate greetings in your files for Holiday or New Year. SETTING UP ALTERNATE GREETINGS •• In your templates, you will notice 4 sub-layers within the "alternate greetings" layer: christmas greeting, holiday greeting, new year greeting, and religious greeting. •• If your winning submission can be translated into an alternate version, please provide the alternate greeting(s) elements on the appropriate layer. Example of correct alternate greetings. 7 •• While working, you may hide the greetings to ensure placement is consistent between the greetings. However, all greetings must be visible and unlocked when submitting files. The upload process will separate these automatically! note! ALTERNATE GREETINGS IN FOIL-PRESSED DESIGNS If your design is foil-pressed, it is possible that the alternate greeting in your design is also the foil-pressed element. In order to maintain proper filtering on our site however, we require an element on one of the alternate greeting layers in order to submit successfully. In these cases, please place a different customizable element in your design on the alternate greeting layer your foil greeting corresponds to. For example, if a design uses "joy" as the foil-pressed element and also serves as the alternate greeting, you would place the customizable family name in the "holiday text" layer within your templates. Example of how to set up files when the foil-pressed element is also the alternate greeting. If your design includes a year, you can also use this as the customizable "alternate greeting" element and vary it between greeting categories that your foil element could be associated with. For this example, you would separate the year and place a copy using "2016" in the "holiday text layer" and another copy using "2017" in the "new year text" layer, since the phrase "joy" could apply to both the holiday and new year category. Example of how to set up files when the foil-pressed element is also the alternate greeting and the year is also included. 8 { fonts} Reference the Minted Font List for minimum font sizes and stroke guidelines. If your design uses a non-Minted font, it will be put into a Font Review state where we will look into licensing for that font. If we are unable to obtain licensing, we will use your font suggestion provided during your project submission. Example of cohesive font use between front and coordinating backer, liner, label, envelope and stamp. Use consistent fonts across your base winning design and its required accessories. When submitting outlined text, make sure to include an editable version off of your artboard when designing to further customize complex customer orders. Place any outlined text in the “movable” layer if it’s not part of the background design. FOIL-PRESSED TEXT •• Include an editable version of the foiled text off of your artboard using a solid color. •• Remember that foil elements will always be on TOP of everything else. •• Add additional stroke weight to any font to ensure lines are thick enough to foil-press. This is especially important on scripts or fonts that have thin lines and/or flourishes. To see size & stroke requirements, please reference the Minted Font List. •• As a rule, foil elements should be at minimum .5 pt stroke in thickness. •• Foil-pressed text CANNOT be customizable (i.e. names, dates, etc.) 9 helpful links // fonts Minted & Non-Minted Fonts * Using for editable vs. non-editable text * Fonts I use non-Minted fonts outlined? * Can * Minted Font List { text } •• Add small strokes when necessary (i.e., script fonts, light text on dark backgrounds, fonts with thin lines). •• Editable text should not be grouped with any other artwork. •• Keep text editable whenever possible! •• Content (addresses, locations, family names, etc.) should be consistent between the front and skinnywrap label. —— For example, if the family name on the front of the card is “The Reynolds”, make sure the return address on the Skinnywrap Label uses the same name. —— Names should match the family in the photo (i.e. if there are four kids, there should be four kids’ names. Names should also align culturally and ethnically with the individuals in the photo.) •• If your design includes a monogram or initials, make sure the textbox is large enough to accommodate the widest letter; “W”. FORMATTING TEXT BOXES •• Try to keep case consistent for each text style employed in your design. Photo shows 5 people and text shows 5 names. —— For example: If you use the font Brandon Grotesque in all caps on the front of your design, it should be set to all caps on the envelope and Skinnywrap Label to be consistent. These settings can be found under Type > Change Case. •• Lay out your text using text boxes (click and drag a box with the type tool, then enter text), rather than type on a path (just clicking and typing). •• Extend the boundaries of your text boxes to leave as much space as possible for a customer to write longer names, dates or additional lines of text in your text boxes. “McCallisters” text box is extended to the right & bottom safety guides to accommodate longer text. •• Each text box should only use one font/size/color/ leading/tracking. If you need to change to a different typeface, size, color, etc., create a new text box. If you want the line of text to be the same text box; the font, font style, color, and character settings MUST be the same. •• Make sure to use a hard return to separate multiple lines of text (i.e. address lines). 10 Text with different attributes are in separate boxes. •• An easy way to tell if a text box has more than one text attribute is with empty fields in the character panel. When a text box is selected, the character palette should not show any empty fields. HAND-DRAWN & OUTLINED TEXT •• Hand-drawn text should include additional options off the artboard (additional years, numbers, alternate greetings, etc. depending on which elements are hand-drawn) in case of unique customer requests. •• Outline text that changes color per letter; otherwise, the tool will remove the alternating colors and match the style of the first character. Remember to include an editable version off of your artboard. If “2017” is hand drawn, the artist would provide additional years off the artboard. 11 helpful links // text * Text Best Practices Tutorial Type > Create Outlines with textbox selected to maintain alternating colors. Outlined text cannot be editable. GLYPHS •• Glyphs or alternate/special characters are not currently supported as editable text. However movable glyphs are fine to use! If a glyph has been added as a design choice (for background images or headings), the character will need to be outlined with an editable version provided off of the artboard. •• To accommodate the customizer limitations, the text can be split from the flourishes. This allows you to keep the flourishy glyphs in the design while providing customers the flexibility to customize the text. To do this, outline glyphs and move them to the movable layer. See glyph on the “j” and on the “s” (file setup for this shown below). “Joyous wishes” is on the text layer, and both glyphs are on the movable layer. note! Our customizer currently does not accept: •• Effects to editable text - such as warped text. •• Customizable text used as clipping paths. •• Text on a path (unless it's a curvilinear path). •• Pattern or texture swatches applied to text fill. Example of custom text used as a clipping path. This would NOT work in our customizer. •• For foreign languages or characters: —— Provide translation off of the artboard. —— Outline foreign characters and provide an editable version off the artboard. •• Be culturally sensitive (i.e. verify a bible verse is correct, avoid yellow Jewish stars, etc.) •• Check spelling and make sure there are no typos! —— Illustrator includes a “Check Spelling...” command in the “Edit menu. 12 Example of pattern swatch applied to the fill of customizable text. This would NOT work in our customizer. { colors} Selecting and designing colorways is an important step in ensuring your winning design will appeal to a wide range of Minted customers. Remember that Minted has both traditional and non-traditional as well as both secular and religious customers. Select and design your color choices with this range of customers in mind, provided of course it makes sense with your design. •• Please DO NOT change your default colorway from your winning submission unless you are asked to. This will be noted in your file request email. •• Try to provide a variety of colors between colorways (i.e., avoid two pink colorways or an inversion of the same colors). Customers want choices and variety! •• Include masculine colorway options as well as a mix of dark and light colors. •• For Holiday designs, consider using traditional colors like red and green (even if you pair them with other nontraditional colors). Use the recolor tool in Illustrator to easily recolor artwork between colorways. •• The template files are set up to use CMYK colors; please do not change this. •• When creating alternate colorways, it is best to fully design all of the pieces of your main (or “A”) colorway and then duplicate these files and recolor them using the recolor artwork tool in Illustrator. —— Recoloring from the A colorway is the best way to avoid shifting between colorways. 13 •• To check for shifting in Illustrator: —— Open each file —— Select “Fit artboard in window” from the view menu (keyboard shortcut is Command + 0) for all colorways. —— Toggle between files (keyboard shortcut is Command + tilde (~) ) to ensure only the colors change but the position of all text, photos and background elements are maintained. helpful links // colors Artwork Tool * Recolor Practices for Alternate Colorways * Best * Recoloring Textures in Illustrator Click to see an example of shifting between colorways. •• For raster images, use the “Fit artboard in window” (Command + 0) and “Paste in place” (Shift + Command + V) commands to ensure the same placement. —— Textures intended to be part of a movable object should be cropped, grouped, and placed on the appropriate layer. —— Foreground overlay and background textures that are intended to be non-customizable should be placed on the background or foreground layers. The snowflakes are clipped with a texture and placed on the movable layer. 14 ACCEPTABLE VS. NON-ACCEPTABLE SHIFTING Click to see an example of acceptable shifting. •• Acceptable: In instances like these, the watercolor texture is handmade for each colorway, so the organic differences are noticeable but clearly purposeful, and will not confuse the customer or affect their customizable elements. Please note that these cases are rare and need to be approved by our Merchandising Team. •• Unacceptable: Any shifting in text, movable objects and/or photos between colorways. Remember, recoloring from your main (or “A”) colorway is the best practice for avoiding shifting and maintaining consistency in how the files are built! {photos} •• Please do NOT change your default colorway from your winning submission. •• For multiple photo orientations and foil-pressed versions of the same design, we prefer you use either the same photo or same family. note! The Merchandising Team may change your photo before launch in order to diversify the assortment Same or similar photo used on landscape, portrait and foil versions of design. 15 GRADIENTS •• Use a gradient if you have light/fine text on the top or bottom of your photo (and don’t think text will be legible on a majority of customer photos). •• Gradients are colorway-specific, so do not feel the need to include in all colorways •• Gradients are usually best on full-bleed photo designs with light, text-heavy design elements. •• Place gradients on the foreground layer in your templates to ensure it works properly in our customizer. DO NOT rasterize or flatten gradients with your photo! •• Use only the Minted approved gradient in your files, which can be found in your file request email. Example of gradient needed for colorway A, but not colorway B. •• Customer-editable photos should be placed on the “photos” layer; otherwise, they will be ignored by our automated system. •• Photos should not be grouped with any other artwork. •• All photos should be in their own clip group. •• Use the same photo(s) on all colorways. •• Any raster artwork in the photos layer will be treated like a custom photo, so please make sure that non-photo raster artwork (jpgs, pngs, tiffs, etc.) is placed on the foreground or background layer. Example of correct setup of multiple photos. •• Only Minted provided and/or approved photos can be used. No outside stock photos please! •• Use the same photo used in your winning submission, and swap out the high resolution photo from the link provided in your file request email. CORPORATE LOGOS If you are submitting a corporate design that includes a company logo, please treat this the same as a regular customer photo. Rasterize the artwork, place in a clipping mask the size of the logo, and place on the photo layer. You can find the editable versions of these logos in your file request email. 16 new! ALTERNATE ORIENTATION REQUESTS With our new and improved Product Details Page, customers are able to see all alternate versions of a design on a single page. This includes the A7, petite, and postcard sizes as well as foil, non-foil, and letterpress versions and portrait and landscape photo orientations. This allows customers to first fall in love with a design, and then select the format that works best for their photo and their budget. The goal of this alternate orientation is to allow your design to work with both a portrait and a landscape photo, however we understand that not all designs may translate. Please see the examples below for designs that may or may not work in alternate orientations. HAPPY HOLIDAYS HO HO HO HAPPY HOLIDAYS 17 HAPPY HOLIDAYS Example of successful repurpose into alternate orientation. Designer has the option to use either a portrait or landscape photo. HO HO Example of repurpose into alternate orientation that is still acceptable. HO HAPPY HOLIDAYS Example of repurpose into alternate orientation that is not necessary. Customers will be able to use either photo orientation for both designs. {rasterized artwork} •• Rasterized artwork needs to be linked and embedded. •• Ensure resolution is high enough to not look pixelated when printed. •• There is no need for the PPI to be higher than 300. —— You can check the effective resolution/PPI of artwork placed in your files by checking the “Links” panel in Illustrator. (The “Links” panel can be found in the “Window” Menu.) —— To reduce PPI, you can “re-rasterize” large placed images using the Object > Rasterize menu option, and choose 300 DPI. This will decrease file size dramatically without any decrease in print quality. {foil} Example of linking and embedding an image. *Applies only to designs using real foil. If it is specified in your file request that your design will be part of our foil assortment, certain design elements will be foil-pressed on top of digital elements. SETTING UP YOUR FOIL LAYER: Foil elements should be combined into one compound path, using only one clipping mask to crop the foil image. Place this in the FOIL layer. 1 helpful links // foil * Preparing Foil Files Tutorial EXPANDING DESIGN ELEMENTS All foil element should be fill-only (no strokes applied). If foil elements include strokes, expand appearance to convert them to fill-only (Object > Expand). 2 COMPOUND PATH Combine multiple design elements into one compound path by using the Compound Path function in the Object menu (Object > Compound Path > Make). 3 CREATE FOIL CLIP GROUP Use this compound path as your clipping mask by placing the compound path above a Minted foil texture (Select compound path and foil texture > Object > Clipping Mask > Make). 18 MINTED FOIL COLOR SWATCH VALUES Use the following CMYK values for the color swatches for foil-pressed designs. GOLD ROSE GOLD SILVER 14 | 28 | 90 | 1 16 | 39 | 30 | 2 35 | 25 | 22 | 7 We recommend using the following CMYK values for text color if coordinating with foil-pressed designs. GOLD Example of correct foil layer setup. 31 | 38 | 59 | 11 ROSE SILVER GOLD 24 | 52 | 50 | 9 28 | 19 | 19 | 20 coming soon! GLITTER FOIL In addition to our existing foil types, we will be offering two glitter foil types: gold glitter foil and silver glitter foil. These will be pressed onto designs in the same fashion as our existing foil types, and files for these will be set up the same as well. For foil-pressed designs, please only upload 4 colorways at this time to accommodate these additional foil types later on. FOIL REGISTRATION Our foil-pressed products begin with digital printing in CMYK, followed by the foil design elements pressed on top of the card. It can be expected that the placement of the foil-pressed elements will sometimes shift up to 1/16th of an inch. Please take this into consideration when working on a foil-pressed design. The following cases are more susceptible to visible shifting due to the combination of both digital and foil elements: Geometric Designs Example of potential foil shifting. 19 Flush Elements Example of potential foil shifting. borders // helpful examples Foil Borders Bad registration Example of potential foil shifting. If foil is framing a digital area, the frame should be at least 1/8’’ in thickness and extend 1/16’’ over the edge of the digital element. Bad registration Good registration Example of proper setup for foil that frames a digital area (extending 1/16'' over either side of the photo edge). 20 FINE FOIL DETAIL Texture can be difficult to foil because “distressed”, “textured” or fine details can look like a printing error rather than a distressed effect. For best foil pressing, remove the small textured details within the compound path to create a more solid foil design element. You can do this by using the direct selection tool to delete these "open areas" inside your artwork. Example of adjustment for textured elements and open areas to delete using the direct selection tool. Small, elaborate shapes may expand during the foiling process and change the appearance of the design. This example shows the life-sized view and a zoomed-in representation of the small object. note! To achieve the appearance of non-custom text on top of foil, you must knock out the letters from the foil. The “Minus Front” option in the Pathfinder Tool is a useful function for creating these knocked out shapes. Possible option 21 Possible option Impossible option {legibility} COLOR TEXTURES & EFFECTS •• Print all items with light colors to test legibility (CMYK values that add up to 10 or less may not be legible). Light colors often appear darker on screen. •• Print designs that include textures to ensure they appear well when printed and are not viewed as a printing error. •• Ensure all items in the same colorway have consistent color builds. Example of texture potentially mistaken for print error. {matching envelopes} Proper file setup of envelope template. •• If incorporating a phrase such as "please deliver to" on your envelope, please ensure this is outlined in your files as this will not be customizable text to a customer. •• Place this along with any other design elements on the background layer, and place an editable version of the text off the artboard. 22 DESIGN •• Adding design elements to your envelopes is encouraged! •• Per Post Office regulations, design elements need to stay within the safety guides. •• Please do not use script fonts for the addresses on the envelope, as they are not legible by USPS. Names in script are ok however! •• Design elements should not obstruct the text boxes to ensure that customers can input longer recipient names. —— Keep design elements above the name/address field to allow for addresses that may take up more space. •• Please do not delete the white background that overlays your envelope and is included in your template. TEXT •• Use fonts and letter casings that coordinate with the front of your design. •• Please do NOT change the default name and addresses on the envelope found in your templates. •• Test legibility on all envelope colors, especially the kraft and silver envelopes (Select all design elements > Copy/ Paste over the Kraft and another over the silver > Set Opacity to Multiply). This allows you to see how the colors blend with the kraft and silver envelope color when printed. note! The following are not allowed on envelopes: •• Faux Foil •• Glitter •• Large coverage artwork •• Light colors •• Knockout white text on editable elements •• Watercolor elements - discouraged {accessories} Example of knockout white text, which the post office does not allow. •• Accessories include the matching backer, liner, label, stamp and envelope! •• Incorporate design elements from the front of the card on the accessory pieces. Example of cohesive design between coordinating pieces. 23 •• Try not to be repetitive - think about how these pieces might be used together, but also make sure each piece is strong enough as a standalone. {file size} Reducing the file size will help our system process your files quicker and result in a better customer experience once your product is live on the site. reducing file size // helpful tips •• Re-rasterize images that are higher than 300 DPI (Object > Rasterize). •• Reduce amount of points in complex paths without changing the appearance of your design (Object > Path > Simplify). •• Crop any images that extend unnecessarily far off the artboard to the necessary size in Photoshop. { saving files } All files should be saved down to Adobe Illustrator CS 6 or earlier. new! If you are using CS5 or later and designing in our Combined Templates, follow the steps below: 1 File > Save As & select file location. 2 In Illustrator Options pop-up box, select “Save each artboard to a separate file”. 3 Open separate pieces to ensure files are clean and there aren’t excess elements off the artboard. 4 Repeat with additional colorways & upload separate files via your My Projects page. Quick Tip! When using our Combined Templates, any elements off the artboard will disappear when your files are saved (such as non-Minted fonts). To avoid this, slightly overlap these elements onto your artboard when saving so they are pulled into your separate files, then pull back off the artboard before uploading! 24 When saving, click “save each artboard to a separate file” to split up the combined template. { files checklist } Use this consolidated checklist when reviewing your files before submitting DESIGN Your design is true to your winning submission (unless otherwise mentioned in your Special Requests) No shifting of elements occurs between colorways Reduced file size as much as possible LAYERS All elements are placed on the correct layer TEXT Editable text is not stretched or altered All text is in a text box using the Area Type Tool COLORS All colors are in CMYK Color values are consistent across all accessories Design has been printed out to confirm text legibility PHOTOS & IMAGES All photos and images are embedded using the Links Panel All textures are a minimum of 300 dpi Make sure family name is consistent across accessories & with photo used FOIL All foil elements are placed in a single clipping mask Each foil type (Gold, Rose Gold, and Silver) is used at least once among colorways 25
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