HYBRID BEAUTY
IN ASIA
presented by
In-Cosmetics Asia
Bangkok, November 2016
INFORMATION & INSPIRATION
INFORMATION ET INSPIRATION, created in 2003, is a unique cosmetic trend
consulting agency based in France & specialized in Asian markets
• Monitor markets
• Collect new products in situ
• Spots key trends and emerging ones
• Provide consumer understanding
• Support new product/ concepts development
• Hold creativity meetings
• Offer guided tours
November 2016
Florence BERNARDIN
www.info-inspiration.com
[email protected]
2
INFORMATION & INSPIRATION
HOW DO WE WORK ?
The results of our analyses and presentations we provide, come from:
• Qualitative market studies from products, retailers, ad campaigns,
websites…
• Daily follow-up of press, blogs…
• A unique international team and locally on markets
• A real product knowledge from consumer’s point of view
• An eye on all new concepts & approaches
• …
November 2016
Florence BERNARDIN
www.info-inspiration.com
[email protected]
3
INFORMATION & INSPIRATION
WHAT DO WE PROPOSE ?
November 2016
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AGENDA
HYBRID BEAUTY – BACKGROUND
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Skin care VS ideal skin
Expansion of whitening
Quest for healthy glow
Quest for shortcut beauty routine
Blurred lines between skincare and makeup
HYBRID BEAUTY – EVOLUTION
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BB & CC = short cut product
New nude
Cushion craze
Skincare makeup
Finisher
HYBRID BEAUTY – WHAT’S NEW
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Tone up
Skincare in a pact
Encapsulation
Healthy glow creator
Stick power
Mixing game
Transformer
Cooling makeup
Tint value
Skincare as colorful
as makeup
November
2016
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HYBRID BEAUTY – BACKGROUND
SKINCARE VS IDEAL SKIN
The role of skincare is fundamental to get a flawless white skin with rosy radiance,
through perfect cleansing, hydration, whitening and protection…
November 2016
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HYBRID BEAUTY – BACKGROUND
EXPANSION OF WHITENING
From whitening to brightening, “white skin” result is evolving from anti-spot, antidullness to global radiance
Whitening result is more and more difficult to be achieved only by skincare product, but
more and more obtained by makeup
November 2016
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HYBRID BEAUTY – BACKGROUND
QUEST FOR HEALTHY GLOW
From nude to glow, all about skin quality , light and radiance . Glow is an ideal balance
between care & even skin
WATER SHEEN GLOW (물광; MOOL
GWANG) - 2014
Light and natural looking makeup is getting
attention from the public.
Many brands go for radiant and healthy,
though sophisticated skin look.
November 2016
LIGHTWEIGHT HEALTHY GLOW - 2015
5 different glows from different areas of
face makes it look younger and healthier!
Pearl glow
Crystal glow
Lustrous glow
Natural, but delicate rosy glow
Juicy glow
MY OWN REAL GLOW - 2016
Glow coming out through skin:
Perfectly concealed, but naturally
presented:
Toned up
Moisturized
.
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HYBRID BEAUTY – BACKGROUND
QUEST FOR SHORTCUT BEAUTY ROUTINE
Lack of time, morning rush… Asian women need quick & all at once product to achieve
ideal beauty in a shortest time
From all in one to nomad, easy to use products.
November 2016
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HYBRID BEAUTY – BACKGROUND
BLURRED LINES BETWEEN SKINCARE AND MAKEUP
Skin care products are color correctors & skin beautifiers
Makeup products contain high skin care ingredients to improve skin quality
November 2016
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HYBRID BEAUTY – EVOLUTION
BB & CC = SHORT CUT BASE MAKE
BB balm is the key to obtain perfect Korea actress skin from 2002 in Japan. Then from
2010 has started to be an all in one product, a base make short cut for mature busy
woman or a product to replace foundation on week end in Japan, a product for non
foundation users in China . Can also be used as base
Mousse, powder, mineral enriched,… BB is the
hot topic in Japan & China
November 2016
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HYBRID BEAUTY – EVOLUTION
BB & CC = SHORT CUT BASE MAKE
In Japan: time saving product to achieve the trendy nude look in just 2 steps: BB +
finishing powder
In China: easy product for makeup beginners to achieve a light, natural look in just one
step after daily skin care routine
In Korea, BB tends to replace foundation thanks to improved coverage with new textures
& formula such as BB ink, BB concealer, etc. and a wider range of shades
Apply a thin layer of powder to set
BB cream
Put on BB cream
November 2016
(Japan) BB cream to save time and
achieve the trendy natural look: 2step base makeup
• BB works as foundation and
concealer. (+ UV protection)
• Apply loose powder to set BB
cream in place and prevent shiny
skin.
http://gathery.recruit-lifestyle.co.jp/article/1145336313873515801/page_2#auto
http://topicks.jp/images/2764193
http://signof.me/ch/emoda_east/entry/263427
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HYBRID BEAUTY – EVOLUTION
BB & CC = SHORT CUT BASE MAKE, ALL IN ONE PRODUCT
HEROINE MAKE (ISEHAN)
BEAUTY CHARGE CC CREAM SPF45/PA+++
30g, 1296JPY
08/08/2016
- 5-in-1: skincare, UV protector, makeup base, control color
and foundation.
- 3 colored pigments (pink, yellow & blue) are added to skin
tone base to give rosy glow and translucency to the skin.
November 2016
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ANNA SUI
ILLUMINATING BEAUTY BALM
00 SPF35/PA+++, 01/02/03 SPF40/PA+++
25g, 3024JPY
01/09/2016
This balm wraps the skin with a moisturizing veil all the day.
Smooth Dress Powder reflects light to create refined, eventoned skin.
Skin Fit Powder and Illuminating Oil help achieve pore-less,
smooth skin with porcelain-like glow and translucency.
Enriched with Shea Butter to moisturize the skin.
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HYBRID BEAUTY – EVOLUTION
NEW NUDE
Lightweight, liquid texture can be used on any skin tone to create ultimate luminosity.
Pearlescent glow. Provide new healthy free from look like – a new freedom in Japan
RAFRA (LENOR JAPAN)
PERFECT GEL COLOR SPF40/PA+++
KAWAKITA MAKEUP ARTIST
OUT-OF-BATH LOOK LIKE (JAPAN)
November 2016
All in one tinted UV gel : lotion,
emulsion, serum, sunscreen, makeup
base, foundation.
SHU UEMURA
SKIN:FIT COSMETIC WATER
FOUNDATION SPF30/ PA+++
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HYBRID BEAUTY – EVOLUTION
CUSHION CRAZE
All in one & time saving product: whitening, hydrating, UV protection and foundation in
one pact
HERA (AMORE PACIFIC)
UV MIST CUSHION LONGSTAY SPF50+/PA+++
45000KRW
Multi sunblock foundation to express moist, lustrous skin
with
Mist + Foundation + Sunblock + Whitening + Cooling
November 2016
effects
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HYBRID BEAUTY – EVOLUTION
CUSHION CRAZE
From makeup cushion to skin care cushion, targeting baby skin & sensitive skin
A’PIEU (ABLE C&C)
AIR-FIT A’PIEU CUSHION
BBOYANSPF50+/PA+++
14g, 5800KRW
PRIMERA,
BABY SUN CUSHION SPF32/PA++
15G, 25000 KRW
• An organic baby cushion protects
baby skin from UV rays.
• Before going out, this cushion
provides an easy & convenient
application for moms
Cushion in white color provides toned-up
skin instantly while evening out skin tone.
38% of Oryza Sativa (Rice) Bran Water
helps skin to be moisturized and silky like a
baby’s skin.
November 2016
BELIF (LG H&H)
BABY BO SUN METAL CUSHION SPF 39,
PA+++
15g, N/A
This easy-to-carry sun metal cushion with 10-free
formula glides on smoothly without leaving any
sticky residue.
This cushion featuring a metal plate is very
hygienic, which is great for baby’s sensitive skin.
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HYBRID BEAUTY – EVOLUTION
SKINCARE FOUNDATION
Beauty essence enriched, multi skincare benefit, anti-aging formula…
VERITE (AMORE PACIFIC)
MAGIC ESSSENCE FOUNDATION
SPF25/PA++
7.5g, 40000 KRW
Its outstanding formula was created
by a marbling of essence, 24K gold,
and plant extracts
It has a high level of coverage with
various functions such as SPF25/PA++
and anti-aging
November 2016
DR.JART+
BB BOUNCE BEAUCY BALM MOIST
12g, 39000KRW
The Bounce BB in a form of pact gives a
high coverage and an easy application
targeted for the skin between normal and
dry.
3 functions are in 1: brightening, antiaging, and sunscreen.
ESPRIQUE (KOSE)
SKINCARE FOUNDATION UV SPF30/PA+++
30g, 3780JPY
16/10/2016
- Made with 85% beauty essence.
- Prevents skin roughness and dryness with
skincare effect and makes radiant,
moisturized skin last for all the day.
- Formulated with Hyaluronic Acid,
Collagen, Glycerin.
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HYBRID BEAUTY – EVOLUTION
OIL IN FOUNDATION
More caring effect, a new sense of glow… and a highly emotional component
INOHERB
BRIGHTENING CC CUSHION
SPF30 PA++
15g 198CNY
The first CC cushion infused
with 6 herbal essential oils
to create a flawless
translucent glowy skin from
inside out.
ALBION
OIL SERUM
FOUNDATION SPF28 /
PA++
30ml, 6300 yens
18/08/2013
An oil type Foundation
with hydrated glowy
finish
November 2016
ESPRIQUE (KOSE)
OIL ESSENCE MAKEUP BASE
SPF23/PA++
10ml, 993.6 JPY / 30ml,
3024JPY
VIDIVICI
PERFECT FACE FOUN BALM SPF40
KRW 52000
Highly moisturizing cream delivered through a net for a
An oil type makeup base
which improves skin texture
to enhance makeup
adhesion
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HYBRID BEAUTY – EVOLUTION
ESSENCE IN LIP COLOR
Essence in Rouge, Treatment in, Creamy enriched rouge… for more treatment and different
types of finishes … more or less shiny , better lasting tinted balms .
SUQQU
CREAMY GLOW LIPSTICK MOIST
concept of “why not putting a color on a lip
balm
November 2016
LANEIGE
SERUM INTENSE LIPSTICK
serum-like lipstick with high
moisture and intense color
More than 30% is serum,
which keeps the lips
moisturized
CLE DE PEAU
ROUGE ECLAT
A superbly soft and silky
formula for plum and
beautiful lips .
IDA LABORATORIES,
CANMAKE
STAY ON BALM ROUGE
SPF11/PA+
Moisture Care Lip Balm with
Rouge Coloring Effect
With one stick realizes the
moisturizing power of a lip
balm, the coloring of a rouge,
the luster of a lip gloss and UV
ray cut
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HYBRID BEAUTY – EVOLUTION
HYBRID SKIN CARE – FINISHER
Create a radiance with skincare items, not with makeup items.
New launched-items promise to create a soft and airy radiance which can be seen
through the makeup by infusing radiance into the skin before applying makeup
SULWHASOO (AMORE PACIFIC)
LUMINATURE ESSENTIAL
FINISHER
80ml, 30 000 KRW
SU:M 37 (LG H&H)
MIRACLE FINISHER
50ml, 60 000 KRW
November 2016
VIDIVICI
RADIANCE ENHANCER
CREAM
50ml, 69,000 KRW
LUNASOL (KANEBO)
GLOWING DAY CREAM
35g, 5400 JPY
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HYBRID BEAUTY – WHAT’S NEW?
TONE UP CREAM
Skincare: a cream at the last step of skincare for days not wearing makeup
Makeup: functioning as a makeup base between a sunscreen and a foundation
BANILA CO (F&CO)
WHITE WEDDING DREAM
CREAM
50ml, 28000KRW
Micro Blooming Powder
brightens skin while making skin
appear lit from within.
Bouquet Flower Complex and
Vitamin protect and hydrate skin
without leaving skin feeling tight.
CLOUD 9 (CLAIRE’S)
BLANC DE ILLUMINATING
CREAM
50ml, 59000KRW
nd
2 generation tone-up cream of
Cloud 9
Its texture is more moisturizing
like whipping cream.
It achieves natural tone-up
effect, not artificial one.
November 2016
ETUDE HOUSE (AMORE PACIFIC)
TONING WHITE C TONE UP
CREAM
60ml, 24000KRW
A vitamin whitening cream
containing Berry C Toning Water
and Mineral Toning Water delivers
hydration while leaving a
moisturized glass beads-like
complexion.
3CE (STYLENANDA)
WHITE MILK CREAM
50ml, 32000KRW
A whitening cream
that makes the skin
tone bright and pure
like milk
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HYBRID BEAUTY – WHAT’S NEW?
TONE UP CREAM
From Korea to China now
MARIE DALGAR
ORANGE BLOSSOM TONE UP CREAM
50g, 129CNY
07/2016
The secret of a nude goddess look. No more
need Photoshop, no more need makeup.
Brightening facial cream moisturizes skin at
the same time.
To be used as makeup primer for long lasting
perfect-fit base makeup.
Can be used for body and face
November 2016
HANHOU
AQUA GLOSSY NATURAL BRIGHTENING
CREAM
20ml 50ml, 199 CNY 399CNY
08/2016
Lazy person cream combines makeup and
skin care in one to instantly create nude
goddess look.
Time saving: One toning cream to
replace the makeup primer, isolating
cream, moisturizer
MASK FAMILY
BRIGHT HYDRA AND VC TONING
CREAM
10/2016
50g 139CNY
Makeup skin care in one: creamy no
greasy texture, only one step to create
snow white nude look
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HYBRID BEAUTY – WHAT’S NEW?
TONE UP EXTENSION
Tone up’s product category is getting wider, started from a cream to a sheet mask
These masks are also spoken as a way of Night Tone Up Care by Korean bloggers
DR. JART+ (HAVE & BE)
V7 TONING MASK
• It contains Toning Care Complex (seven vitamins complex
and White jade) to brighten your complexion and smooth
skin texture.
• White skin cell sheet made of ultra-fine microfiber is
infused with nourishing and moisturizing ingredients to
visibly even out skin tone and brighten the complexion.
November 2016
MOONSHOT
MOONBRIGHT MASK
• Night whitening care mask is introduced by Moonshot
along with Moonbright cream for morning whitening
care.
• It is infused with White pearl extract, Carrageenin,
Jasmine, and White Flower Complex for brightening and
evening out skin tone
• Microfiber sheet
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HYBRID BEAUTY – WHAT’S NEW?
TONE UP EXTENSION
Tone up’s product category is getting wider, from cream to cushion
G9SKIN
WHITE IN CREAM CUSHION SPF50+/PA+++
10/2016
15g, 19000KRW
White sun cushion mixed with pink color helps to give a perfectly toned up skin base since each color provides a
different skin benefit:
White: base giving an instant tone up effect to skin that is perfect to apply before and after makeup
Pink: Strawberry extract-based skin tone correcting primer to keep makeup last longer while controlling sebum and
moisturizing skin effectively
November 2016
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HYBRID BEAUTY – WHAT’S NEW?
SKINCARE IN A PACT
Night finishing treatment, mist in balm
ESTÉE LAUDER
CRESCENT WHITE NIGHT FINISHING TREATMENT
9180JPY 695CNY 89000KRW 530CNY
26/02/2016
• A night cream in a compact which is applied to face, neck
and décolleté to provide a spa-like special treatment care.
• Calms the inflammation of the skin immediately, soothes and
leaves skin with a porcelain finish.
November 2016
VDL (LG H&H)
LG H&H
SKIN P +R = O MIST AQUA BALM
9.7g, 28000KRW
10/2015
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HYBRID BEAUTY – WHAT’S NEW?
HEALTHY GLOW CREATOR
Enriched with protecting ingredients, color correcting capsules
3 CONCEPT EYES (STYLENANDA)
3CE BACK TO BABY GLOW BEAM
30ml, 20000KRW
04/2016
• It aims at providing an additional glow to skin when use
as a makeup base or mixed with foundation.
• It relaxes skin from being stressed because of wearing
makeup for a long time since it contains Chamomille and
Trehalose that deliver an effective skin protection shield.
November 2016
ETUDE HOUSE (AMORE PACIFIC)
COSON
GLOW ON HYDRABASE
30ml, 16000KRW
09/2016
• Watery all-in-one makeup base containing multi-colored
oil capsules to provide natural glow-kissed skin finish
and color-correct for uneven skin
• For additional glow after finishing makeup, apply once
more for naturally moisturized and glowy skin.
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HYBRID BEAUTY – WHAT’S NEW?
HEALTHY GLOW CREATOR
Creates a glow lasting layer, and it locks up moisture deep into skin for a long time
PLAYLIST (SHISEIDO)
SKIN TEXTURE VEIL MOISTURIZING
26g, 4860JPY
An innovative « skin gloss » that can be applied over makeup to bring
subtle glow to the skin.
Easily creates radiant skin brimming with moisture, like fashion
models’ skin.
Protects the skin from drying out throughout the day.
November 2016
ESPOIR ( AMORE PACIFIC)
DEWY FACE MORNING GLOW SPF 35/PA++
10/2016
Makeup starter = Makeup base to provide morning glow and
support makeup for long wearing result
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HYBRID BEAUTY – WHAT’S NEW?
HEALTHY GLOW CREATOR
Morning glow is the new glow
ETUDE HOUSE (AMORE PACIFIC)
COSVISION
ANY CUSHION CREAM FILTER SPF33/PA++
14g, 18000KRW
10/2016
‒ This cushion has been developed to provide the maximum level of green light in order for skin to possess “Morning glow”
throughout the whole day thanks to 2 different filters:
• Morning Filter™ (Patented): new color filter technology created by applying Moisture Optical Pattern of green light for
skin to obtain morning glow.
• Net filter™: net-type filter softens the product soaked into the cushion to be more delicate and allow morning glow.
November 2016
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HYBRID BEAUTY – WHAT’S NEW?
HEALTHY GLOW CREATOR
Glow can also be obtained by applicator
DIOR
DIORSNOW BLOOM PERFECT BRIGHTENING PERFECT SKIN CREATOR SPF35/PA+++
& SNOW BLOOM PERFECT SPONGE
30ml, 12960JPY/ 1080JPY (Sponge)
26/02/2016
- A day emulsion which gives instantly translucency and brightness to the skin with its multi-effects.
- Snow Bloom Perfect Sponge : An applicator which helps to achieve a professional-like finish. Creates an even
finish, accentuates translucent and bright skin and enhances the benefice of Snow Bloom Perfect.
November 2016
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HYBRID BEAUTY – WHAT’S NEW?
STICK POWER
Glow & tone up creator. Be perfect with the minimum product for the maximum power
BANILA CO (F&CO)
COSMAX
SO STROBING STICK
10.5g, 18000KRW (EUR 14)
06/2016
As if a reflecting plate is in front of the
face, this strobing stick achieves dramatic
tone up and natural glowy base makeup.
LUNASOL(KANEBO)
LUNASOL GLOWING DAY STICK
3240JPY
09/09/2016
A highlighter stick to create glowing skin.
Adds a fresh dewy glow to your complexion.
Formulated with moisturizing ingredients such as
Olive Oil, Avocado Oil, Shea Butter and WaterKeeping Oil etc.
November 2016
SO NATURAL
WHITENING TINT MAGIC CHALK STICK
SPF45/PA++
12g, 16000KRW
06/2016
Dual core tone-up sun stick: layering 2
different colors allows skin to be naturally
brightened.
Whitening ring (outer layer of the stick):
instantly brightens up skin
Pink ring (inner core of the stick): subtly
corrects skin tone
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HYBRID BEAUTY – WHAT’S NEW?
MIXING GAME
Double tube, ampoule in compact, blending zone… for mixing skin care & makeup to
create customized product
MISSAGE
O SERUM FOUNDATION
40ml, 42000KRW
31/12/2014
• A two-in-one foundation featuring oil serum
and foundation (6:4) for healthy and glowing
skin.
November 2016
A.H.C
CARVER KOREA
IDEAL AMPOULE FOUNDATION SPF50+/PA+++
11g & 3g, 56000KRW
10/2015
• Blendable foundation equipping intensive
ampoule provides not only a glamorous &
glowy coverage, but more importantly skincare
benefits such as an apple-zone lifting effect,
improving skin elasticity, moisturizing, and
revitalizing skin texture.
JUNGSAEMMOOL
COSMAX
ESSENTIAL STAR-CEALER FOUNDATION
SPF30/PA++
15g (foundation) & 4.5g (concealer), 42000KRW
11/2015
• Thanks to its unique way of blending
foundation & concealer and exceptional
blending space in the middle, it delivers
Erase-proof effect that provides a long
lasting makeup and timeless glow.
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HYBRID BEAUTY – WHAT’S NEW?
TRANSFORMER
Magic transformation, emotional freshness…gel to liquid, cream to liquid …
PERIPERA (CLIO)
COSMECCA KOREA
MILK MOIST PACT SPF 50+/PA+++
14g, 16000KRW
MAJOLICA MAJORCA
09/2016
NUDE MAKE GEL (FOR ACTIVE GIRL) SPF50/PA++++
25g, 1404JPY
• A tone-up pact that comes in a pact containing 100% of milk
This jelly textured foundation turns into lotion on contact with skin for
protein extract, instead of purified water to provide an instant
immediate correction and natural make-up result.
tone-up effect while restoring moisture
3-in-1 base make-up item: make-up base, UV protector and foundation.
• When applying it, milk ampoule comes out to deliver hydration
deep into the skin.
November 2016
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HYBRID BEAUTY – WHAT’S NEW?
COOLING MAKEUP
SKINFOOD
PORE FIT CUSHION
BOTTLE SPF50+/PA+++
IPSA (SHISEIDO)
SUPER MATTE COOLING POWDER
SPF20/PA++
55g,3240JPY
November 2016
VERITE (AMORE PACIFIC)
AMORE PACIFIC
ICE EMULSION PACT SPF50+/PA+++
8g*2ea, 40000KRW
06/2016
‒ Colorful ice cream bead-like shaped foundation is
hidden under a mesh filter.
‒ Liquid foundation turned into beads by dropping it into
a cryogenic freezing refrigerant.
‒ It contains 70% of Sparkling Essence™ to deliver a
cooling sensation to tired summer skin.
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HYBRID BEAUTY – WHAT’S NEW?
TINT VALUE
Lip treatment, serum in ting, oil tint…
INNISFREE (AMORE PACIFIC)
COSON
TREATMENT LIP TINT
5ml, 10000KRW
01/2016
• A tinted lip treatment formulated with vegetal
moisturizing oil deeply moisturizes lips while
leaving a healthy-looking glow.
November 2016
LANEIGE (AMORE PACIFIC)
AMORE PACIFIC
LANEIGE X LUCKY CHOUETTE SERUM DROP
TINT
6g, 25000KRW
08/2016
• Serum-in lip tint in a watery texture with a
vivid color pigmentation moisturizing and
nourishing lips
• Moisturizing capsules containing oil serum
pop up when applying, which aims at
moisturizing lips.
CLIO
KOLMAR
TENSION LIP OIL TINT
5.5ml, 16000KRW
08/2016
12 colors
• A oil-based tint (70%)
combines intense pigments
to lock in color.
• 7 Red Oil Complex forms a
protective layer to help lock
in moisture to keep your lips
moisturized all day long.
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HYBRID BEAUTY – WHAT’S NEW?
SKINCARE AS COLORFUL AS MAKEUP
B&SOAP (ABILL KOREA)
GDK COSMETICS
COLORING PAINTS PACK
25g*5, 36000KRW
03/2016
DIOR
FIX IT COLOR 2-IN-1 PRIME & COLOUR CORRECT
• Fun wash-off coloring paint mask with each color offering a different
solution for different skin problems
• Brush and palette included
November 2016
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THANK YOU & GET INSPIRED!
Florence BERNARDIN
01 47 24 75 70
www.info-inspiration.com
[email protected]
November 2016
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