ENTRY DETAILS: Hello! NavBharat Times Reporter
CATEGORY: BEST USE OF MOBILE
OBJECTIVE OF THE ENTERED WORK:
The objective is to use commonly used mobile App, WhatsApp for reader engagement and
participation. Hello! NBT Reporter uses WhatsApp to invites readers to participate in the news
reporting process.
CREATIVE SOLUTION:
Under the initiative, NBT invites its readers to share any incident or grievance with them via a
dedicated WhatsApp number. The received news items are then shortlisted for news worthiness,
verified by our reporters and depending upon the importance of the news is carried in the
newspaper.
The readers whose news gets carried in NBT are gratified on a monthly basis with a certificate and
interaction with the City editor.
The campaign is promoted via offline and online mediums. This includes editorial content, Social
Media (Facebook & Twitter) and our website, nbt.in.
NavBharat Times has launched Hello! NBT Reporter in 4 cities, Mumbai, Lucknow, Ghaziabad and
Faridabad.
RESULTS:
By inviting our readers to report any incident that happens the lead time between accidents
occurring and their reporting has decreased. This is especially crucial today with the decreasing
relevance of Print because multiple sources of news including social media, TV are actively used by
people
NBT Reporter receives 350-400 news items daily. Out of these 5-6 items get carried across editions.
Till date we have published approximately 1200 news items.