ne
Leading for the Common Good
oration o
e moti ations ena ers an c a enges o socia ea ers i
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Leading for the Common Good
synergistiq.com.au
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en uns
une
3
Leading for the Common Good
synergistiq.com.au
e i ea o e common goo is one o ose erms ic means many i eren ings o i eren eo e.
s a i i e common sense e ery o y in uiti e y as an un ers an ing an a oo o en no s
a i is
y i s a sence.
en
as in er ie e or is re or ma e e oin
a
e common goo in o es
ensuring uman rig s are res ec e .
e
or
ea
or
e nition o ere in is re or o ers some c ari y an ocus o ena e ea ers o a e some ing o aim
a arge a a o s us o no i e are ea ing in e rig
irection. n ers an ing y e s ou
or e common goo is a so e u . no ing a moti a es eo e in ea ers i ro es o an o ea
e common goo can e in recruiting an su orting e sor o eo e e an in our organisations.
e are a a are o com e seeming y in rac a e ro ems our socie y aces sometimes ca e
ic e
ro ems . can e oo easy o a e a min se a i s no our ro em i s oo ar or us o ac e a one.
or
ision e are ac ing one o ose ic e ro ems o er y.
no er im or an conc usion o is re or is e i ea a ese ic e ro ems can on y e so e i a
sec ors co a ora e an or oge er o s ar so ing em. n ac ing o er y or
ision no s a e
can o i a one. e or i go ernmen s o er agencies an
i cor orations. is researc s o s
is is e mos e ecti e ay or ar . ns ea o aming eac o er or no aying our ar e nee o u
oge er or ing on e s reng s o eac sec or o ri
e or o some o ese ro ems once an or
a . y or ing oge er e can crea e a
o e a is grea er an e sum o e ar s an emergen an
s are so ution.
as ascina e o rea
a so many eo e o an o ea
e ery ay o . s as i or ing or e common goo is an e
is re or ma es i c ear a e a a e a res onsi i i y
or no ma er ic sec or e or in. nee s o e ar
or e common goo ee cons raine y eir
ra ur en o er an a o e our e ery ay or .
o consi er e common goo in our e ery ay
o e ery ing e o no an o tiona a on.
commen ynergistiq or un er a ing is researc an encourage a o us
e er e or in a communi y
organisation i a go ernmen or in e ri a e sec or o a y is socia ens o ea ers i . n is ay
some o our ic e ro ems can e so e an e can genuine y con ri u e o e common goo .
im os e o
ie
or
ecuti e
cer
ision us ra ia
Leading for the Common Good
synergistiq.com.au
5
Acknowledgements
ynergistiq ac no e ges e con ri ution o ri a e u ic no or ro an socia en er rise sec or ea ers
o
res on e o e ynergistiq ea ers i ur ey ea ing or e ommon oo an or ose o artici a e in a one
on one in er ie
i ynergistiq e een arc an une
. o ro ec e i enti y o in i i ua s an organisations
o artici a e names a e no een use .
ynergistiq
is re or as e e o e y ynergistiq or
ur er in ormation con ac
in o synergistiq.com
rummon
6
ree
ar on
e ourne
Leading for the Common Good
synergistiq.com.au
Contents
Introduction
8
esearc a roac
imi ations o e researc
Defining the Common Good
10
Motivations for Social Leadership
11
ersona a ues
ec ation o
ers
Enablers of Social Leadership
o a oration
or ing i
ur ose an
e
areness
ys ems in ing
i ersi y
13
ision
Challenges to Social Leadership
17
rganisation u ure
ime an nergy
esources
s an
em
Implications
ene s o ocia ea ers i
ea ers i e e o men i
19
a ocia ens
Conclusion
21
References
22
Leading for the Common Good
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About Synergistiq
ynergistiq y
years or ing i
as es a is e in
an as es a is e a ig y cre i e re u ation o er e as
a i e range o c ien s inc u ing go ernmen no or ro an communi y agencies.
ynergistiq nur ures sys emic im ro emen in socia ustice an uman rig s. e or across a i e range
o socia o icy areas es ecia y in areas o ee com e i y. e are a a ues ase com any a ying a
sys ems an s reng s a roac
i
artici a ory engagemen . e a ue e ce ence res ec earning
assion umani y an courage. n articu ar e are assiona e a ou ma ing a i erence in communi y
inc usion ami y io ence an se ua assau
origina an orres rai s an er communities e ucation
socia ea ers i an ea an e eing.
About the Author
r e en uns is an e erience ea an uman ser ices e ecuti e managemen consu an ioe icis
an coac . is e erience inc u es se era
ie ecuti e
cer an genera managemen ro es in ea
an socia ser ices. e as een in o e in arge an com e consu ting assignmen s in e
uro e
an us ra asia.
e en is ig y e erience in esigning an e i ering socia ea ers i rograms in articu ar ro i ing
s ra egic su or o e ecuti es regar ing ma or an or com e ea ers i issues. e en is a o a
e ar o e r o osting aci i ation ractice an is accre i e in ee emocracy an euro inguistic
rogramming.
e en is an onorary e o o
e c oo o syc o ogy a ea in ni ersi y enior e o o
e
us ra ian ra ua e c oo o ea ers i an e o o e us ra ian nsti u e o om any irec ors. e
o s a oc ora e in usiness ea ers i a ac e or o r s
i oso y ac e or o e ers syc o ogy
an
as er o usiness minis ration.
e en s curren o un ary in eres s inc u e resi en o annec o irec or us ra ian ra ua e c oo o
ea ers i an mem er o e u
e ourne is om ounci .
er recen in eres s inc u e rus ee o e
a e ig
oun ation
air o ustin ea s uman esearc
ics ommi ee resi en an
airman
o e oar o ar inson s ic oria an ar inson s us ra ia
air an irec or o erri ommuni y ea
er ices an resi en o
. communi y ra io s ation.
ynergistiq
nno ation an
e en is one o
esearc .
o ar ners an is res onsi e or
Leading for the Common Good
synergistiq.com.au
e ea ers i
ractice an
ocia
Introduction
“In the late 80’s it was all about making
money. Now it’s more about giving
back. Language has changed – both my
own and in general.” - Private Business
CEO
ou
e ne e common goo . e a so soug
ou eo e in ea ers i
ositions
o regar
emse es as con ri uting o e common goo
an as e
em a series o questions a ou
eir
o n ea ers i an
o
ey o era e as socia
ea ers in eir articu ar con e .
ecen y ere as een increasing a ention in e
i era ure a ou
e ro e o
e cor oration i
res ec o i s socia res onsi i i y an e en more
roa y o i s ro e in con ri uting o socia ustice.
o i us rati e e am es are
ic ae or er s
artic e reating are a ue an o n ac ey s
oo
onscious a i a ism . o a a ou e
ro e o
e cor oration eing eyon ure ro
e en ing o socia res onsi i i y. n ee
ic ae
or er sugges s
e ur ose o
e cor oration
mus e re e ne as creating s are a ue no us
ro
er se . u e a so oin s ou a ca i a ism
is un er siege an no es e more i res on s
o criticisms o causing socia en ironmen a
an economic ro ems y em racing socia
res onsi i i y e more i is ame .
n summary
a
e oun
as
a socia
ea ers i is c ose y a igne
i
ea ers i in
genera u
ere are some s eci c moti ations
ena ers an c a enges
a
eo e oun in
a ying e socia ens o eir ea ers i . e
a so oun
ere are signi can ene s o socia
ea ers i an
a in esting in e e o ing socia
ea ers i as meri .
e s ruc ure o
eo
cor orations a e a ro e in socia ustice
a
oes a mean or e ro es o go ernmen an
e communi y sec ors ra itiona y go ernmen
as e e o e a o icy rame or or com iance
an
e communi y sec or as ro i e a sa e y
ne o ser ices or ose
o are isa an age
in some ay y eir i e con itions or e sys em.
cor orations are o ge in o e in socia ustice
o icy an rograms a oes a mean or u ic
o icy an
e e isting sys em o socia rograms
ere oes cor ora e an o er i an ro y
in o e ic ure o
o a sec ors co a ora e or
e common goo
so in is ne con e
a are e im ications
or ea ers i i in eac o e sec ors
a are
e qua ities o ea ers i
a are require
o e
nee a ne
ree o ocia ea ers
o
o e
e e o ea ers i i a socia ens is ese as
e questions a is a er e ores.
n se ng ou o e ore e i ea o socia ea ers i
e rs nee o e ne a e mean. ur or ing
y o esis or a e nition as ea ers i
a
con ri u es o e common goo . a o course
egs e question o
a o e mean y e
common goo . a ecame a core ar o our
researc . e as e ea ers in a sec ors o
ey
Leading for the Common Good
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e re or
o o s
e
iagram
Research approach
is researc
as con uc e
an
ay
.
e
een
o em er
s a s arting oin a series o researc questions
on ea ers i
ere e e o e .
ese researc
questions gui e
e e e o men o e qua i ati e
an quanti ati e a a co ection inc usi e o a
i era ure re ie an on ine sur ey an one on one
ocus in er ie s.
Literature review
e i era ure re ie e ore
•
e c a enges an o or unities ace y
socia ea ers
•
e s eci c leadership c a enges socia
ea ers ace
•
e e en o ic cor ora e ea ers
e ie e ey a e a res onsi i i y o
con ri u e o e common goo .
Online survey
ua i ati e an quanti ati e a a as co ec e
roug an on ine sur ey is ri u e o ea ers rom
e ri a e u ic communi y an socia en er rise
sec ors. n recognition o e ac a many ea ers
a e a num er o ea ers i ro es eo e ere
as e o res on o e on ine sur ey rom e
ers ecti e o eir rimary ea ers i ro e.
mining ar s an cu ure isa i i y an in ormation
ec no ogy. n o a
ocus in er ie s ere
con uc e . us un er a o
e in er ie ees
ere rom e communi y sec or
er cen
a ro ima e y one ir
ere rom e ri a e
sec or
er cen
er cen ere rom e
socia en er rise sec or an
er cen ere rom
e u ic sec or. a o
ose in er ie e
ere
omen
er cen an
e ma ori y ere rom
me ro o i an us ra ia.
i e in er ie ees ere
age e een
an
years o age e ma ori y
o in er ie ees ere age e een an
years.
o in er ie ees ere o
origina an orres
rai s an er ac groun an
e nati e anguage
o
ree in er ie ees as a anguage o er an
ng is .
Limitations of the research
n rea ing is re or
e o o ing ac ors s ou
e a en in o accoun
ic may or may no im ac
e n ings
• e re orting ur ey res on en s ere
as e o re or on eir s i s an
a o
eir organisation.
• e resen ation
ere is no a a on e
num er an y e o socia ea ers so i is
no c ear e er e ea ers ynergistiq
engage i are a re resen ati e sam e o
socia ea ers.
n oa
res onses o e sur ey ere recei e .
er a o
e res onses
er cen
ere
recei e rom ea ers in e communi y sec or
a ou one quar er
er cen rom e ri a e
sec or
er cen rom e u ic sec or an
er
cen rom e socia en er rise sec or. e ma ori y
o res on en s ere e een
an
years o
age an us o er a
ere ema e
er cen .
er a o
e res on en s
er cen
ere
rom ic oria an a ou one en
ere rom e
us ra ian a i a erri ory an
er cen ere
ase in a me ro o i an area.
Interviews
ua i ati e a a as co ec e
roug one on one
in er ie s i
ea ers rom e ri a e u ic
communi y an socia en er rise sec ors across
a range o in us ries inc u ing a cons ruction
nance an ing ea
engineering e ucation
Leading for the Common Good
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Defining the Common Good
ere as a range o ers ecti es a ou
a
ea ing or e common goo means. ocia ea ers
rom e ri a e sec or are more i e y o in ica e
a ea ing or e common goo is a ou ensuring
as ec s o a e unctioning socie y are in ace suc
as an ing ser ices an a equa e e ucation sys em
an em oymen o or unities. n con ri uting o
e common goo
ose rom e ri a e sec or
ocus on e creation o mu ua ene an
in
in so utions or a s a e o ers in e communi y
inc u ing s are o ers cus omers em oyees an
e en ironmen . ocia ea ers rom e communi y
sec or ercei e con ri uting o e common goo
as eing a ou creating e con itions or an equa
inc usi e an co esi e socie y
ere in i i ua gain
is em ere
i socie y s nee s an uman rig s
are res ec e . or socia ea ers in e u ic sec or
ea ing or e common goo is a ou ma ing
ecisions a are in e u ic in eres an creating
e con itions a a o e eryone o artici a e
in socie y. e ocus as as muc on u ic goo
a mos in erms o go ernmen ser ices as e
common goo .
consi eration o
ac ors.
nancia en ironmen a an socia
e i es o or er an
ac ey are correc
en
ere are im or an im ications or ea ers i
i in a sec ors. eo e in ea ers i ro es in
ri a e usiness mus a so e socia ea ers ose in
e go ernmen an communi y sec or a so nee o
engage in an entire y i eren ay i
e ri a e
sec or. sec ors nee o em race socia ea ers i
as a ay o oing usiness.
ere ere some common rea s a can e
o en oge er o e e o a or ing e nition o
e common goo . e i ea o ci i socie y in ic
citi ens a e con ence in u ic insti utions suc
as an s u ic uti ities an emocratic go ernmen
is one eme. no er s rong eme a emerge is
a o uman rig s
e rig o e ucation ea
care em oymen an o or unities or citi ens i .
ina y ere is a se o a ues a un er in e
common goo
inc u ing equi y inc usion an
reci roci y. is a igns c ose y i
u nam s or
on socia ca i a
ic is ase on ne or s o
rus an reci roci yiii.
rom ese emes e a e e e o e a e nition
o e common goo
“Civil society where human rights
are respected for all to participate as
citizens, through equity, inclusion and
reciprocity.”
e se ou o es our y o esis a socia
ea ers i con ri u es o e common goo . is
means a eo e in ea ers i ositions across a
sec ors
i e un er a ing eir unctiona ro e are
cognisan o o
a ro e con ri u es o a a ance
Leading for the Common Good
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Motivations for Social Leadership
e researc s o e
a socia ea ers i is
rimari y moti a e y a ersona a ue sys em a
as een in uence y ai an or u ringing. e
o er ey moti a or is e ec ations o o ers.
Personal Values
e resu s o
e researc sugges ai
an
s iri ua i y are ey ac ors a moti a e socia
ea ers i . is as no us or ose in ai
ase
communi y organisations an i inc u e
eo e
rom ri a e sec or.
is a igns i
u namsi
an e o on s recen or on e a ue o ai
an s iri ua i y. ai an s iri ua i y ro i e a
rame or or a ues an
e ie s. ai can a so
ro i e a communi y o ic e ie ers can e ong.
is sense o communi y or a ur ose eyon
onese can ea o a s ronger sense o res onsi i i y
or an acce ance o o ers.
ocia ea ers
o e
a
eir u ringing as
a ri ing ac or genera y ma e re erence o e
in uence o
eir aren s an ami y in insti ing
core a ues an s a ing eir or ie . e or
ie inc u es a sense o res onsi i i y o con ri u e
o a more equa an us or an an a areness
a ey a e s i s a can ene o ers.
ome s o e e ici y o
eir ai an o ers o
e in uence eir u ringing mos o en aren s
an a so sc oo s a on em e e o ing a a ues
sys em a incor ora e con ri ution reci roci y
an equi y.
Expectation of Others
no er moti ation or socia ea ers i is a i is
e rig
ing o o an im ro es e organisation s
re u ation an
ran .
is ris managemen
moti ation is a oin a ong a s ec rum o cor ora e
socia res onsi i i y a emerge in e in er ie s.
e notion o moti ation a ies o organisations as
e as in i i ua s. ere are i eren moti ations
or eac
oin a ong e a o e continuum.
e
minimum moti ation is o com y i regu ation
an o s ay on e rig si e o
e a . e ne
s e is o manage e ris o e organisation
eyon com iance. e ne an
ossi y mos
y ica cor ora e socia res onsi i i y moti ation is
re u ation managemen an as a mar eting oo .
eyon
a ere are cer ain economic e ciencies
a can e ac ie e
roug socia res onsi i i y.
is is asica y e oin ma e y or er in reating
are a ue. e ne s e is rom a genuine sense
o socia en ironmen a or economic res onsi i i y.
tima e y an organisation can ene
rom
s ra egic inno ation as a resu o ea ing or e
common goo . e o o ing s ory is an e am e
rom i eren oin a ong e s ec rum.
A power company had a major
infrastructure program of putting in
many kilometres of new power lines.
Their initial approach to consultations
was “decide and defend” – make the
decision and defend it at community
consultation sessions. The company
was convinced to undertake genuine
consultations. They went out and
spoke with people who would be
affected. They heard stories such as
one man who said he went fishing
with his grandfather and now takes his
grandchildren fishing in one spot that
would be devastated by power lines.
They then collated the data and came
up with eight different options based on
community concerns. All of the options
were cheaper than the original option.
So successful had the community
consultations been that the new
route did not require environmental
assessments. When they went to formal
planning stage there was not one
objection. Farmers were willing to work
with the power company to determine
where the lines would go through their
properties.
They saved millions of dollars, a
great deal of time and developed
positive relationships with the effected
communities.
Leading for the Common Good
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er in eresting n ings rom e a a inc u e
• ose rom e u ic sec or are more i e y
o e moti a e y u ic e ec ations an
ose rom o er sec ors
• res on en s rom e ri a e sec or are
more i e y o e moti a e o con ri u e o
e common goo ecause i ene s eir
organisation s ro a i i y an is im or an
or e managemen o ris
• eo e in ea ers i ro es in e u ic
an ri a e sec or are more i e y o
e moti a e y e sense o ersona
satis action ey ee
en ey con ri u e
o e common goo .
• ose rom e communi y sec or en o
e ri en more y ai an s iri ua i y an
ose rom e u ic an ri a e sec or.
• some rom e ri a e sec or a so no e a
ac or a in uence
em o ea or e
common goo is an a areness o o
eir
s i s can ene o ers.
Leading for the Common Good
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Enablers of Social Leadership
e n ings ig ig
e im or ance o ey
ena ers ac ors a aci i a e an su or socia
ea ers i .
ese ena ers are co a oration
i ersi y se a areness an sys ems in ing. e
gra
o e e s o s e ercen age o eo e
in er ie e
o ci e
e u ure ea ers i s i s
require in ea ing or e common goo .
o a oration e
areness an
or ing i
ur ose an
ision are a consi ere critica
ea ers i s i s or e u ure. n a ition e
res on en s o
e sur ey in ica e
a ys ems
in ing an
i ersi y are a so ey ena ers or
ea ers i or e ommon oo .
e i ersi y
imension is a so re ec e in e gra in some o
e res onses in e eo e ocus ca egory.
Collaboration
s e ro es o usiness go ernmen an communi y
sec ors merge an o er a a eas in re ation o
socia ustice e nee or co a oration increases.
o a oration as ci e as a ey ac or o
i in
sec ors an e een sec ors.
ere ossi e an
a ro ria e socia ea ers nee o e roacti e in
e e e o men o co a orati e re ations i s a
a ress ga s in eir s i s ne or s an e ertise.
roug i s ery na ure in ringing eo e rom
i erse ac groun s s i s se s an e ertise
oge er co a oration increases
e i e i oo
a a a ti e so utions o com e ro ems i
e genera e . ne communi y organisation
remar e
“It is very difficult to get innovation and
creativity without collaboration. But
bureaucracy wants too much control.
The innovative space is under-funded
(bureaucrats think they know best) .
. . e.g. homelessness is fixable if we
collaborated effectively with good policy
and programs.
Too often good practice is limited to
each state – they don’t share their
practice. Some people suffer from “not
invented here syndrome”
There is not enough opportunity for all
sectors to get together and come up
with a consolidated approach.”
am es o co a oration ere o er u a ei
rare. ne e am e o ere
as micro nance an
e am e o usiness go ernmen an communi y
organisations e eraging eir s reng s o ro i e
o or unities or eo e o acti e y artici a e in
socie y roug increase nancia inc usion.
n
ar ar
usiness e ie au ors ic
o egro ean a e
omas e ore ecom e
re ations i e een e usiness go ernmen an
socia sec ors as i re a es o eir ro e in a ressing
e mos ressing c a enges acing socie y issues
i e managing resource cons rain s con ro ing
ea care cos s raining e en y rs cen ury
or orce e e o ing an im ementing smar
gri an in e igen ur ani ation ec no ogies an
s a i i ing nancia sys ems o os er sus aina e
economic gro
. eir researc sugges s a e
u ure o co a orati e ea ers i e en s on e
a i i y o ea ers o engage an co a ora e i
e
usiness go ernmen an socia sec ors. i
an u in au or an resi en o
e nsti u e
o
o a orati e ea ers i
as
ri en
co a oration is a ur ose u re ations i in
ic
a
arties s ra egica y c oose o coo era e in
or er o accom is a s are ou come. n is oo
o a orati e ea ers i
e e o ing
ecti e
ar ners i s or ommunities an c oo s u in
as s
o is a co a orati e ea er an ans ers
ou are a co a orati e ea er once you a e
acce e res onsi i i y or ui ing or e ing
Leading for the Common Good
synergistiq.com.au
o ensure e success o a e erogeneous eam
o accom is a s are ur ose . our oo s are
e ur ose u e ercise o your e a ior
communication an organi ationa resources in
or er o a ec e ers ecti e e ie s an e a iors
o ano er erson genera y a co a orati e ar ner
o in uence a erson s re ations i i you an
your co a orati e en er rise an
e s ruc ure
an c ima e o an en ironmen
a su or s e
co a orati e re ations i .
a i
rc er an
e
ameron in
eir
oo o a orati e ea ers i
o o succee in
an in erconnec e
or i enti y e asic as o
e co a orati e ea er as e e i ery o resu s
across oun aries e een i eren organisations.
ey say e ng a ue rom i erence is a
e
ear o e co a orati e ea er s as
ey a e
o earn o s are con ro an o rus a ar ner o
e i er e en oug
a ar ner may o era e ery
i eren y rom emse es. iii
Self-Awareness
“Knowing others is wisdom, knowing
yourself is Enlightenment.” - Lao Tzu
e i era ure a ou a ues c ear y ro oses a
se a areness is a crucia or e ecti e ea ers i .
ccor ing o e e ruary
ar ar usiness
e ie se a areness as een recognise as e
mos im or an ca a i i y or ea ers o e e o .
imms .
. e or o o er eganx on
a u e e o men rein orces e im or ance. egan
ig ig s a critica istinction e een su ec an
o ec .
en e are su ec o a si uation emotion
or s a e our res onses are com u si e an
en
e can rea
e si uation emotion or s a e as an
o ec
e can e more c oice u . egan argues
a our a areness o a istinction is ey o our
e e o men .
ea ers
o a e ig
e e s o emotiona
in e igence an se a areness an are a e o
remain cen re an groun e
i e more e ecti e.
ecti e socia ea ers un ers an
a
ie a
cer ain e e o ec nica s i in any gi en area is
im or an i is o en emotiona in e igence an
se a areness a i erentia es an e ecti e socia
ea er rom a no so e ecti e one. ocia ea ers
o i
ri e an sus ain eir con ri ution o e
common goo in e ong erm i e ose o are
conscious a uncer ain y am igui y an c ange
are c arac eristics o e curren en ironmen an
o are a are a
eir se
or is no tie o
e ac ie emen o eir o ecti es or e common
goo .
ur researc s o e
a socia ea ers un ers an
e im or ance o se a areness. e a areness
o our o n a ues an moti ations are regar e
as oun ationa o ea ing or e common goo .
e er
ose a ues are eri e rom ai
s iri ua i y or u ringing is unim or an . is e
a areness o
a is im or an an
y a is
critica .
Working with Purpose and Vision
e a i i y o c ear y articu a e a com e ing
ur ose as regar e as a critica s i or socia
ea ers i . ur ose as a so escri e as
e
g ue a rings eo e s con ri ution an e or s
oge er. is is ecause i e nes
y eo e are
or ing o ar s some ing an
y i is or
or ing on i oge er. n ac
ur ose ecomes
e in isi e ea er as i o connec s i eren
actions a en an su or s e eryone o no
y
eir con ri ution is a ua e.
“Collective clarity of purpose is the
invisible leader” - Mary Parker Follett
en ur ose is c ear an co ecti e y un ers oo
e grea er goo o
y action is nee e
e
c ari y o
a is eing ursue an
e i o
o i regar ess o
e con itions
en ur ose
ecomes a o er u a rac or a a o s eo e
o u
eir in i i ua e or s o or oge er on
ma ing a i erence or a .
n an organisation or a communi y many ur oses
co e is an o en no enoug e or is gi en o
in erconnec ese ur oses so a i can o en ee
a i eren an con icting ur oses are a ay.
is ere ore im or an o remem er a i eren
ur oses are a ay or e am e
• e ur ose o e s a e o ers a e
organisation ser es
• e ur ose o e o e communi y
organisation
• e ur ose o e core grou
Leading for the Common Good
synergistiq.com.au
•
e ur ose o eac mem er o
eam
e core
u ng e or in a igning ese i eren e e s o
ur ose is a ey s ra egic action a i o er oo e
can en u i en ang emen s con usion an e en
con ic s ins ea o ac ie ing ou comes a ma e a
i erence.
“Great leaders think rationally, inspire
collective participation and action, and
empower people to set up structures
and develop systems. When a company
has a purpose – whether it is altruism,
discovery, excellence or heroism – its
employees become ennobled through
their shared understanding. Their work
involves a search for meaning” - Nikos
Mourkogiannis
our ogiannisi goes on o ro ose a ur ose is
a e ning c arac eristic o success u usinesses.
ea s o success or ree reasons
.
ri es ac ie emen a a e e s o a
com any rom e ecuti es o ine or ers.
. re ea s e uman si e o an organisation.
moti a es eo e o o a ey o.
.
ri es e e a iour o ea ers
e ermining o
ey s en
eir time an
a issues ey on er an iscuss.
Systems thinking
n ers an ing e con e an in erre ations i s
e een e en s a erns an un er ying s ruc ure
su or s socia ea ers i .
in ing
roug
e im ications o
ecisions
in erms o con e an re ations i s can ma e
a uge i erence. or e am e one res on en
a e a ou
e ecision is oar ma e a ou
es a is ing a ne si e in a ace ere em oymen
as mos nee e . e a i i y o a e e ecision in
a i er con e
o a y a socia ens in a ition
o economic consi erations a o e socia ene
o o
i e im ementing a nancia y ia e
so ution.
e a i i y o un ers an
e con e
an
re ations i s
e een socia
en ironmen a
an economic ac ors an incor ora e em in o
o erationa ecisions is critica . sys ems in ing
a roac is more i e y o a oi unin en e
consequences.
a so a o s or ca i a ising on
o or unities crea e y e con uence o arious
ac ors suc as e o e am es a o e o e o er
com any an a ne si e o romo e em oymen
o or unities ere ey are mos nee e .
e res on en s s rong y agree
i
e nee or
a sys em i e ers ecti e. n ee i as e a i i y
an
i ingness o ea ers o a ance economic
en ironmen a an socia ac ors o
e sys em in
ic
ey o era e a is a e ning ea ure o
socia ea ers i . s rong a areness o unin en e
consequences o a ure y nancia or economic
ers ecti e as o an ena er an a moti ation
or socia ea ers i .
n a roac o sys ems in ing is o i erentia e
e een e en s a erns an s ruc ura causes.
e iagram s o s a
e more e ocus on
s ruc ura issues e grea er e e erage in so ign
e ro em. ruc ura issues inc u e angi e
ac ors suc as
an in angi e ac ors
suc men a mo e s an e ie s. is researc as
i enti e
e e ie sys ems o e arious sec ors
i eac o ing a s ereo y ica ie o e o er
ic in i i s co a oration
e a e o sys ems in ing is e issue o a ying
ec nica so utions o a a ti e ro ems.
oo
o en e are re ar e or our success ra er
an a ing ris s. is crea es a en ency in us o
use rie an es e so utions.
e ro em is
as e en ironmen in
ic
e or ecomes
increasing y com e
ere is ess an ess i e i oo
a so utions a or e e ore i or again. n
com e i y eory is is re erre o as non ineari y
e in e een cause an e ec ecomes ea er.
ese si uations a e een re erre o as a a ti e
ro ems i.
ying our rie an es e so utions
Leading for the Common Good
synergistiq.com.au
re erre
o as ec nica so utions o a a ti e
ro ems sim y oes no or . n ee i is on y
en e ee rying o a y ec nica so utions o
a ro em an rea ise a ey are no or ing a
e no
e a e an a a ti e ro em.
n or er o e ecti e y a ress suc a a ti e
ro ems an
ri e in is ne
or
ea ers i
e require o a y a a ti e ra er an ec nica
so utions. ese so utions in o e e erimen ation
ne
isco eries an a us men ii an require
a ea ers across a sec ors re in
eir ro e
an a roac inc u ing o o con ri u e o e
common goo .
is c ange a ears o e in motion a rea y
i
e a aren y increasing acce ance a
con ri uting o e common goo s ou no e
e so e res onsi i i y o e u ic an communi y
sec ors.
is as coinci e
i
e emergence
an ra i gro
o
e socia en er rise sec or
an
e increasing y common e ie
a
e
ri a e sec or s ocus on ro s ou
e a ance
i
i an ro ic socia res onsi i i y an or
sus aina i i y initiati es.
People focus and diversity
e nee o engage i
eo e in a caring an
cons ructi e ay as ig ig e
y many.
is
as o en associa e
i
e nee o gain i erse
ers ecti es.
ere as i es rea a areness
o
e im or ance o em racing i ersi y in or er
o success u y su or eo e o res on o e
increasing y uncer ain an com e or .
e ene s o i ersi y are c ear y ou ine in e
i era ure. i ersi y is c aime o e ene cia o
o
e organisation an
e in i i ua . i ersi y
is sai o ring su s antia o entia ene s suc
as e er ecision ma ing an im ro e ro em
so ing grea er creati i y an inno ation
ic
ea s o en ance
ro uc
e e o men an
more success u mar eting o i eren y es o
cus omers iii i . i ersi y ro i es organisations i
e a i i y o com e e in g o a mar e s . im y
recogni ing i ersi y in a cor oration e s in
e arie y o a en s i in e organi ation. e
ac o recogni ing i ersi y a so a o s or ose
em oyees i
ese a en s o ee nee e an
a e a sense o e onging
ic in urn increases
eir commi men o e com any an a o s eac
o
em o con ri u e in a unique ay.
i erse s i s an
e a iours are require
o
e ecti e y ea
or
e common goo .
ese
inc u e e a i i y o e ecti e y co a ora e i in
an across sec ors
ere a ro ria e manage
s a e o ers rom i erse sec ors in us ries an
isci ines in an ac s ra egica y communica e
a com e i ea an ision i c ari y o i erse
s a e o ers in uence an mo i ise o ers
ui re ations i s
or
i
eo e across a
generations manage an
ea i uncer ain y
com e i y an c ange measure im ac an no
onese inc u ing s reng s an ea nesses.
e a i i y o a ea er o genera e co ecti e
is om rom a i ersi y o in ormation sources
an
en articu a e a is om c ear y as seen as
a critica s i or socia ea ers i .
e ra itiona
ie o e ero ea er is ess an ess ena e as
e en ironmen ecomes more com e . is no
ossi e or any one erson o a e a
e ans ers.
e ea ers i requires e ea er o e more o a
os o a rocess a genera es co ecti e is om.
n e am e o
is is ro i e in o um us
io
ere e communi y ga ere o e ermine o
o ensure a or a e ea care or a . i
i e some ema e socia ea ers in ica e
a
eir e erience as ess o o i
eir gen er
an more o o i
eir ersona i y ri e an
commi men some e ie e a socie y as some
ay o go e ore e ca a i i y an com e ency o
omen in ea ers i is ru y arnesse .
or organisations o ri e i ersi y is crucia . o e
e es
ey can e an ac ie e eir o ecti es
or
e common goo
organisations i
e
require o a rac an re ain a mi o em oyees
oar mem ers an or o un eers i res ec o
s i s an e ertise. onsi eration i a so nee o
e gi en o creating e con itions or i erse or
ractices an arrangemen s a ena e ose i
e necessary s i s o con ri u e es i e a ing
o er commi men s or e am e ami y or a
re erence or i eren or ing s y es or e am e
or ing rom ome.
Leading for the Common Good
synergistiq.com.au
Challenges to Social Leadership
ere are a num er o ac ors a c a enge
socia ea ers a i i y o con ri u e o e common
goo .
e res on en s o e sur ey an
e
ocus in er ie s s o e
e o o ing as e ey
c a enges
n a ition en iscussing e re ati e ro es o e
cor ora e u ic an communi y sec ors a e ni e
s an
em
eme emerge .
Organisation Culture
es on en s re or e
.
a a num er o
e c a enges ey e erience in ea ing or e
common goo are re a e o e o erations an
cu ure o
eir organisation. n articu ar eir
organisation s ocus on s or erm goa s a
e
e ense o ong erm ones e ureaucratic na ure
o organisations a ong i
eir ac o ea ers i
s ra egy an
ision are consi ere ac ors a
im ac
eir a i i y o con ri u e. er a s no
sur rising y res on en s in a senior ea ers i
ro e a an organisation are e times more i e y
an ose in a
ro e o in ica e a
eir
organisation s ac o ea ers i s ra egy an ision
as ac ors a imi eir a i i y o con ri u e o e
common goo .
any o
e o erationa c a enges e erience
are sec or s eci c. or ose in e communi y
sec or ac o resources suc as un ing ersonne
an no e ge are c a enges a im ac
eir
ca aci y o con ri u e o e common goo .
er
c a enges re or e are e re erence o some
un ing o ies o su or rograms an initiati es
a are ne an or inno ati e as o ose o
continuing o un e isting rograms
a are
ac ie ing ou comes as e as meeting e re orting
requiremen s o un ers.
e reoccu ation o
some in e communi y sec or in gro ing eir si e
an ui ing eir ran ra er an in esting time
in ee ening e im ac o
eir or is ano er
c a enge o e ecti e y con ri uting o e common
goo . n e ri a e sec or e ega res onsi i ities
an o igations ey a e o a i erse range o
s a e o ers inc u ing s are o ers em oyees
cus omers c ien s an
e en ironmen many
o
ic
a e i eren agen as an argua y
com eting riorities can e a arrier o socia
ea ers i .
Time and Energy
e a i i y o ma e time an a ing enoug energy
o ea or e common goo
as a mos as ig
a c a enge as organisation cu ure
.
. e
ressure o ay o ay or an ac o or i e
a ance ere a re or e as eing arriers o oing
more o con ri u e o e common goo . e ai y
grin is ma ing eo e ee s re c e an is seen
as a arrier o more creati e an e citing ays o
or ing. ose in me ro o i an areas are ice as
i e y o in ica e a
e ressure o ay o ay
or is a imiting ac or com are o ose rom
regiona areas.
“Doing what is practical rather than
best” - For profit leader
e nee or some ree time time or ami y an
o ies as a so a consis en eme. ere as a
sense a ea ing or e common goo is eyon
or time an
ere ore mig ero e ersona time.
“There is a culture of fear – which
prevents everything really” - Public
Sector Leader
Leading for the Common Good
synergistiq.com.au
“Us and Them”
Resources
e cons rain o resources as a so a common
eme rom res on en s
.
.
e rimary
ers ecti e came rom eo e in e communi y
sec or
o are rus ra e y e cons an nee o
see an usti y un ing.
“Having to be constantly on the hunt
for funding is so exhausting and the
nature of funding rounds can be very
frustrating.” - NFP Leader
e o er as ec o resourcing ic emerge as
e i cu y in n ing e rig
eo e. ere as
a consis en amen ation o
e ina i i y o n
eo e
o ere i ing o s e u o c a enges
an
o ere i ing o acce
e egation. ere
as a erce tion a eo e are re uc an o acce
res onsi i i y an a e accoun a i i y. eo e rom
e communi y sec or a so raise
is issue in erms
o o un eers an o om i seems i is increasing y
i cu o ge e num er an qua i y o o un eers
require .
n e o er
resources are
a com e ing
i ing o s e
con ri u e o
an
e ie
as e resse
a
rea y a su er cia ro em. i en
ision an c ear ur ose eo e are
or ar an go e e ra mi e o
e common goo .
“The best of breed make time and
money available” - For profit CEO
Remuneration
na equa e remuneration as re or e o e a
c a enge or socia ea ers i es ecia y or ose
or ing in e communi y an socia en er rise
sec or. or some in e cor ora e sec or e issue
o remuneration as more a ou nee ing a cer ain
e e o income an so eci ing o or in a e
ai o ins ea o or ing or e common goo .
as c ear a or ese eo e an cer ain y o ers
ea ing or e common goo
as some ing a
as one ou si e or
er a s in a o un ary
se ng. o e er i
e ressure o ay o ay
or an ac o or i e a ance ere as oo
i e time an energy a ai a e o o a e ra
or .
“I have to balance the need to put a
roof over my head” - For Profit Leader
en as e a ou
e ro e o eac sec or an
e sco e or co a oration some ery common
erce tions ere articu a e
ic are escri e
y e o o ing s ereo y es
•
e ri a e sec or is a a ou e oi ation
an gree
•
e go ernmen sec or is a a ou con ro
an a oi ing ris
•
e communi y sec or is arm an u y
u arge y ine ecti e.
ese erce tions ere sur rising y consis en
an s are y e o er o sec ors. ere as
an im ici assum tion
a
e res on en s
o n sec or as com e e y i ing an a e o
co a ora e i on y e o er sec ors eren so
gree y ris a erse ine ecti e. ere a eare o
e i e se re ection in is regar .
i e res on en s in ica e
a co a oration is
im or an o e ecti e y ea or e common goo
i ou a ear a
e us an
em men a i y
a e is s i in an e een sec ors is a arrier
o e e ecti e e ecution o
a co a oration.
is men a i y can resu in a ac o res ec
e een organisations an in some ins ances an
organisation or sec or e ie ing eir a roac o
con ri uting o e common goo is su erior o a
o o er organisations. a er an e eraging e
o or unities a co a oration resen s suc as
e s aring o resources e ertise an no e ge
resu ting in im ro emen s in e ciency
e
com etiti e min se o some imi s eir ca aci y
o e ore ar ners i s a
i assis
em o
ac ie e eir o ecti es or e common goo .
n si uations
ere in er sec or co a oration is
a ro ria e a ressing e us an
em men a i y
a a ears o e is o arying egrees amongs
socia ea ers across a sec ors is crucia . s
mentione a o e is re a e o e a i i y o a e
a sys ems ers ecti e an oo a
e s ruc ura
issues an men a mo e s
a are im e ing
co a oration.“Doing
e nee or some ree time time or ami y an
o ies as a so a consis en eme. ere as a
sense a ea ing or e common goo is eyon
or time an
ere ore mig ero e ersona time.
Leading for the Common Good
synergistiq.com.au
Implications
Benefits of Social Leadership
e ur ose o
is researc
as o e ne socia
ea ers i an e ermine i ere is e i ence o i in
action. e i no s eci ca y as a ou e ene s
o socia ea ers i . o e er as e a e
i
eo e an in e i era ure ere are in ications
a ere are ositi e ene s o socia ea ers i .
Strategic Innovation
s escri e a o e ereisas ec rumo moti ations
or artici ation as cor ora e citi ens. e ig es
e e is escri e as s ra egic inno ation. e
ur ey ci e
o ma or c a enges
ea ing i increasing com e i y an creati i y
inno ation. ey o er e o o ing quo ation
“Complexity should not be viewed as
a burden to be avoided; we see it as a
catalyst and an accelerator to create
innovation and new ways of delivering
value.” - Juan Ramon Alaix, President,
Pfizer Animal Health
n e as ree
sur eys
s consis en y
sai
a co ing i
c ange as
eir mos
ressing c a enge. n
a ne rimary c a enge
as i enti e com e i y.
s sai
ey o era e
in a or
a is su s antia y more o ati e
uncer ain an com e . any s are
e ie
a
incremen a c anges are no onger su cien in a
or
a is o erating in un amen a y i eren
ays.
core n ing as a creati i y is e
mos im or an ea ers i qua i y. is critica o
ractice an encourage inno ation roug ou
e
organisation. o succee
ey a e more ca cu a e
ris s n ne i eas an ee inno ating in o
ey ea an communica e.
recen mi
ami y re or sugges a ractices
suc as m oyee o un eering rograms a e
ene s or e uman resource unction o rms
ic in urn ea o im ro e nancia ou comes.
e ey eo e re a e ene s inc u e
• ncrease em oyee moti ation mora e
commi men an oya y. ey reason is a
money is no e on y ac or a in uences
o em oyees ee a ou eir o s an
eir em oyer. any em oyers a e
rea ise
a non mone ary re ar s an
nee s o em oyees a e een o er oo e in
e ri e or e ciency
• reating a s are sense o ur ose an
oya y among em oyees e ing os er
em oyee eam or an co esion an
im ro e em oyee s i s suc as ea ers i
• m ro ing iring ractices s u ies sugges
a rms i
ig er re u ations an
e ensi e cor ora e citi ens i rograms
are seen as more a racti e o o entia
a ican s.
e re or sugges s a
i e com anies i
sti un er a e cor ora e citi ens i an socia
res onsi i i y ractices or a arie y o reasons a
o en ocus on e erna ac ors e.g. im ro e image
an re u ation increasing y ey are an
i a so
o so or e in erna uman resource an
eo e
ene s .
n esting in socia
ea ers i
ro i es an
o or uni y o im ro e s ra egic inno ation an
ma e e er ecisions roug
e ena ers o
socia ea ers i suc as co ecti e in e igence o
i ersi y an sys ems in ing.
e searc or
a moti a es s a
as ecome
some ing o a crusa e or ea ing e ge com anies.
any are recognising a money is no
an
ossi y ne er as
e es moti a or. m oyees
are oo ing or more.
ey an
e u os o
or ing or a res ec e an success u organisation.
ey an o or unities or ersona e e o men
an meaning in eir or . ey an o no
ey
are ma ing a i erence no us o e cor ora e
o om ine u o e communi y in genera . or
cor ora e us ra ia e ocus as urne rom e
em oyee s ay ac e o e com any s a i i y o
ro e i s me e as a cor ora e citi en.
Increased Productivity through Staff Satisfaction
Benefits of Collaboration
n increasing y im or an ri er in e usiness
case or cor ora e citi ens i is e ene
or
uman resource managemen or e uman an
in e ec ua ca i a o com anies. u ies suc as a
o
ic
o egro e an
a e
omas co oun ers
e n er ec or ro ec
riting or e ar ar
usiness e ie
in er ie e o er
ea ers
o a e emons ra e
eir a i i y o engage
Leading for the Common Good
synergistiq.com.au
an co a ora e across e usiness go ernmen
an socia sec ors an oun si
istinguis ing
c arac eristics
• a ance moti ations.
esire o crea e
u ic a ue no ma er ere ey or
com ining eir moti ations o ie
in uence o en in go ernmen
a e socia
im ac o en in non ro s an genera e
ea
o en in usiness
• rans era e s i s. se o istincti e s i s
a ue across sec ors suc as quanti ati e
ana ytics s ra egic anning an s a e o er
managemen
• on e ua in e igence.
ee em a y o
e i erences i in an e een sec ors
es ecia y ose o anguage cu ure an ey
er ormance in ica ors
• n egra e ne or s. se o re ations i s
across sec ors o ra on en a ancing
eir careers ui ing o eams or
con ening ecision ma ers on a articu ar
issue
• re are min .
i ingness o ursue an
uncon entiona career a ig ags across
sec ors an
e nancia rea iness o a e
o entia ay cu s rom time o time
• n e ec ua rea . o istic su ec ma er
e ertise on a articu ar in er sec or issue
y un ers an ing i rom e ers ecti e o
eac sec or
a e eine ar er
riting or
e en er or
ecti e u ic o icy as ar o researc ro ec
un e y e ni e
a es e ar men o ustice
an
a e ustice nsti u e e nes e qua ities o a
co a orati e ea er
• i ingness o a e ris s
• ager is eners
• assion or e cause
•
timistic a ou e u ure
•
e o s are no e ge o er an cre i .
Leadership Development with a Social
Lens
i en a e a e oun
a ere are a ca re o
eo e in ea ers i ro es a ea or e common
goo an
a
ere are i e y o e signi can
ene s rom a o mig an organisation ge
a iece o
a action ere are some i eas a
emerge uring e researc .
question e as e in e sur ey as o ea ers i
e e o men
rograms e e o
e necessary
s i s or ea ers i in our curren an emerging
en ironmen
e ans er as a resoun ing no .
ere as a sense a ea ers i
e e o men
rograms ere ransactiona y ocuse
ra er
an ocuse on rans ormation.
ey are seen
as oning ec nica s i s ra er an e e o ing
a a ti e s i s. num er o eo e sai ea ers i
e e o men rograms nee o a e a socia ens .
o e ing riting in a inancia imes su emen
s ecia re or says
a co a oration is o e
e ecti e eac ar y mus recognise an res ec
e i eren cu ure o
e o er. n ra itiona
e e o men a s on re are ea ers e or
is ra itiona managemen e e o men is ase
on gi ing o entia managers a eam o eo e an a
se o resources o con ro an success is re ar e
i more eo e an more resources o con ro .
y con ras co a oration requires managers o
ac ie e success
roug
eo e an resources
ou si e eir con ro an or is ey a e a no
re aration .
ea ers i e e o men nee s o ensure a sys ems
in ing ers ecti e o ensure ea ers are noticing
a erns an ren s an see ing o reso e s ruc ura
issues
easuring im ac i continue o remain im or an
articu ar y as u ge s continue o tig en.
n ers an ing an
eing a e o emons ra e
re urn on in es men o ea ers i
e e o men
rograms is critica .
Leading for the Common Good
synergistiq.com.au
Conclusion
i e i is c ear ea ers i ma ers no us any
ea ers i
i
e e ecti e in con ri uting o
e common goo . n a or c arac erise
y
com e an mu ti ace e en ironmen a an socia
ro ems i no sim e or rea y ans ers ere is
grea nee or socia ea ers ea ers ose ocus
is on con ri uting o e common goo .
resen e in
is summary re or .
ore an e er e
i a a ance on
socia e emen s o
more an a air o e
an a air o e ea .
or socia ea ers i o ri e ere are a num er
o ings a nee o e em race . ese inc u e
. or ing co a orati e y
or ing across
unctions sec ors an isci ines an eing
i ing o a an on an in i i ua agen a or a
co ecti e one.
. e ng go o ou a e s ereo y es o e
o er an searc ing or common groun
. e a areness o eir emotions
s reng s e com e i y o e sys em in
ic
ey o era e
. ains reaming a o ing ea ers o ea or
e common goo as ar o eir e ery ay
or no us as an a on.
o e ecti e y ea or e common goo ea ers
nee o e ro i e
i o or unities o gro
an e e o
eir s i s. s i enti e ear ier ea ers
a i a e a ositi e im ac i e ose a
roacti e y co a ora e i o ers e e o an
one s i s in emotiona in e igence an recognise
an
ui on eir s reng s encourage i erse
or aces an
ractices an un ers an
a
res on ing o com e
or
ro ems requires
e a ication o a a ti e ra er an ec nica
so utions. ea ers i e e o men rograms s ou
ere ore e ocuse on os ering e e e o men
o
ese ea ers i
rai s an com e encies
ra er an ui ing ec nica ea ers i s i s.
uc rograms s ou
e mo e e on e
so
igns
es ractice ea ers i
e e o men iii
ances
a s
ies an
ssesses an
inc u e mo u es on co a oration i ersi y an
emotiona in e igence.
o a e i e researc
as een un er a en on
socia ea ers i . o a ress is ga
ynergistiq
un er oo
is researc ro ec . e in ention is o
un er a e is researc e ery o years in or er o
rac ren s in socia ea ers i . you ou i e
o no more a ou
is researc
ease ee ree
o con ac e au ors. ere is a e ai e ec nica
researc re or
a is e asis o
e n ings
Leading for the Common Good
synergistiq.com.au
or nee s socia ea ers i
nancia en ironmen a an
e sys em. is ea ers i is
ear ear an i
an us
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Leading for the Common Good
synergistiq.com.au
o em oyees
us ra ian inancia e ie
e
osner
e ea ers i
a enge
e ition ossey ass an rancisco.
a
ings a
en in