SPONSORSHIP PROPOSAL
2017
Dear sponsors,
The ACFA regional of Calgary is proud to announce the annual 15th edition of
the Calgary Maple Festival des Sucres for which we would like to offer you the
opportunity to sponsor.
The Calgary Maple Festival des Sucres is produced by Association canadiennefrançaise de l’Alberta, regional of Calgary (ACFA Calgary), a non-profit
organization whose mandate is to promote the interests and ensure the global
development of the francophone community.
www.acfa.ab.ca/calgary
www.francophonie-calgary.ca
About
Since 2002, the Calgary Maple Festival des Sucres de Calgary is an annual winter
event that celebrates the French Canadian, the Metis and the First Nations
cultures, their traditions and stories, while offering a memorable cultural
experience in French.
2016
Over 5000 visitors and
participants for the
two days festival
www.calgarymaplefest.com
www.heritagepark.ca
History sample
Why are Metis participating at the Maple Festival des Sucres?
The Francophone heritage in Alberta dates back to the earliest days of the fur
trade when the Montreal peddlers came to the Northwest region in search of
adventure and business opportunities. The voyageurs married Cree women and
the first Francophone communities—Métis communities— were established.
Missionary orders came and were followed by settlers. In this process, which
spanned over 200 years, significant contributions were made to the settlement of
the West and the founding of Alberta.
Why are First Nations participating at the Maple Festival des Sucres?
The Native Americans were the first to recognize the sap as a source of energy
and nutrition. They would use their tomahawks to make V-shaped incisions in the
trees. Then, they would insert reeds or concave pieces of bark to run the sap into
buckets made from birch bark. Due to the lack of proper equipment, the sap
was slightly concentrated either by throwing hot stones in the bucket, or by
leaving it overnight and disposing with the layer of ice out which had formed on
top.
Heritage Park
With its peaceful setting, its large heated outdoor tent and its existing facilities,
Heritage Park is an ideal place to host the Calgary Maple Festival des Sucres
and the festival goers.
The Mission of Heritage Park is to connect people with the settlement of Western
Canada. The park shares the stories of the early pioneers who immigrated to the
area from all over the world in hopes of making a new life out west. Along with
an entrepreneurial spirit, they brought many of their own traditions, both of which
have
helped
shape
our
identity
as
Western
Canadians.
The vision of Heritage Park is to preserve and share the heritage of Western
Canada.
Sponsorship Plan
You will find next pages a presentation of the event, the sponsorship plan as well
as the registration form. In order to indicate your participation, please send us
your
completed
form
by
email
by
February
3rd
2017
to:
[email protected].
Note: In-kind contributions are also welcome. Please contact us to discuss a
partnership plan.
Please do not hesitate to contact us should you have any questions, we will be
more than happy to discuss this event with you.
Sincerely,
Marie-Thérèse Nickel
Chairman of the Maple Festival Organizing Committee
Project development officer at ACFA régionale de Calgary
Courriel : [email protected] - Tel : (403) 532-8576, (x222)
Planned Activities
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Célébration tent : French Canadian, Métis and First Nations Folk music and
dances, traditional meal; Sugar Market with Maple products and
Francophonie-Calgary Kiosk and wheel of fortune
Wainwright Hotel : French education exhibit; Francophone, Metis and First
Nations visual arts exposition; Live music
Canmore Opera House : Theatrical play, circus and magic shows, puppet
shows and cultural story telling
Talisman Heritage Education Centre – Burns Barn : Activity stations for the
youngsters, circus and magician workshops, Tattoos, Photo booth with
Mascot Brisebois,
Hudson Bay Company Trading Fort (with heritage interpreters): Metis and
First Nations activities and demonstration workshops, Furs and Traps
exhibition and live music.
Roman Catholic Mission (open with a heritage interpreter)
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Outdoor activities: Maple Taffy on snow, interactive games for everyone,
mobile musicians and balloon artists, Wagon rides, Westcoast lumberjack
Shows.
Regular Partners each year
Média
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Provincial and Federal Government fundings
CBC/ICI Radio-Canada
CJSW 90.9 FM
Journal Le Franco
Metro
Autres stations de radio,
télévision et journaux (en
négociation pour 2017)
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Canadian Heritage: Building Communities
Through Arts and Heritage Program
Canadian Heritage: Official languages
program, Cooperation with the
Community Sector
Alberta Foundation for the Arts
Alberta Lottery Fund
Institutions, Associations and other private companies (2016 partners)
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Francophone School Board (FrancoSud)
Provincial Secretariat of ACFA
Conseil de développement économique de l’Alberta (CDÉA)
Société de la petite enfance et de la famille du Sud de l’Alberta (SPEFSA)
National Bank of Canada (NBC)
Air Canada
Lycée Louis Pasteur (LLP)
Calgary French International School (CFIS)
West Island College (WIC)
Campus St. Jean (U. of A.)
Centre d’accueil des nouveaux arrivants francophones (CANAF)
Connexion Carrière (Bow Valley College)
Alliance française de Calgary
French Immersion schools
Francophone Scouts of Calgary
Société de la petite enfance et de la famille du Sud de l’Alberta et Centre de
Ressources Francothèque (SPEFSA/CRF)
Centre des Arts Visuel de l’Alberta (CAVA)
CREE8
Bilingual poster distribution list
300
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Copies distributed in the city. They will be displayed in
major community centers, sport’s centres and city
recreation centres
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896 – ACFA-Calgary Facebook page
1615 - Francophonie-Calgary Facebook page
402 - Calgary Maple festival des Sucres Facebook Page
Shared among numerous partners Facebook page
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1500 visits/month on ACFA Calgary website
+10000 visits (between January & February) Calgary
Maple Festival des Sucres website
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Francophonie-Calgary Monthly news letter
Connexion Carrière (Bow Valley College) Bi-weekly
newsletter
RAFA-coup d’œil newsletter (Regroupement artistique
francophone de l’Alberta )
FrancoSud francophone schoolboard’s newsletter to
parents
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February edition
6000 copies distributed in Southern Alberta for
each edition
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Posted on billboard at 13 francophone schools
Posted on billboard at 30 French Immersion
Schools and other French immersion colleges
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Hundreds of non-profit and charities Associations in
Calgary receive the poster via the Cultural Diversity
Division Coordinator of the City of Calgary.
Over 30 francophone community Associations
Immigration Centres in Calgary
Other well established partners
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Visibility Plan
Maple Festival des Sucres
March 4 & 5, 2017
Banner with Logo and mention Major Partner on
the Maple Fest website welcome page
2. Recognition
Special announcement by the Emcees during
opening presentation (2 days) on the main stage
and at the opening ceremonies
Platinum
Gold
Silver
Bronze
Friend
$2,000+
$1000
$750
$500
$250
X
X
X
X
X
X
2
1
X
X
X
Mention on the final thank you poster with
festival photos after the event. Poster inserted in
one of the March edition of the Le Franco
Newspaper, Maple Fest and ACFA-Calgary
Website and Facebook page (by sponsorship
level)
X
X
Your indoor banner: Celebration Tent
X
Your indoor banner: Canmore Opera House
2 days
Saturday
Your indoor banner: Talisman Education Centre
2 days
Sunday
Your Logo in the sponsorship Sandwich board
placed at the Heritage Park entrance by the Box
Office and at the Celebration Tent entrance (by
sponsorship level)
X
X
Exhibitor Kiosk with indoor banner
- The School Institutions will be placed at the
Wainwright Hotel French Education Exhibition
- The Francophone Associations and Private
Companies will be placed at the Celebration
Tent
10x10 Kiosk
1 table
x 6’
8
5
Institutions &
Private
Companies.
: ½ table
Francophones
Associations:
space in the 16’
x 6’ F-C Kiosk
4. festival entrance admission
Entrance Ticket (Meals NOT included)
5. Media & advertising
4
Your logo in the final promotional bilingual
Poster ** see previous page for distribution and
display details of the poster (by sponsorship
level)
X
X
X
X
Your logo in the Sponsorship page of the Maple
fest website for one year (by sponsorship level)
X
X
X
X
Logo, mention and advertising space in the
large festival Map and Program distributed at the
entrance and throughout the park
(by sponsorship level)
Business Card
+large Logo &
mention on front
Page
Business
Card
Front Page
Business Card
Rear Page
Logo
Rear
Page
APPLICATION FORM
Sponsorship level: (Choose the sponsorship lever you wish to take)
Platinum ($2,000)
Gold ($1000)
Silver ($750)
Bronze ($500)
Friend ($250)
Organization Name:
____
Postal Address:
_____
____________________________________________________________________________
Contact person:
Title:
Phone:
E-mail:
X
Please forward this application form before February 3rd 2017
Scan and send to: [email protected]