Media Kit 2016
Richard Klein
Publisher
[email protected]
Junny Ann Hibbert
Associate Publisher,
Northeast
(917) 754-0204
[email protected]
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Laurelei Papajani
Associate Publisher,
Pacific Northwest
(415) 672-1123
[email protected]
Scean Ellis
Advertising Director,
Southwest
(424) 209-9159
[email protected]
Lisa Steele
Advertising Director,
Detroit
(248) 647-6447
[email protected]
Cristiana Catizone
European Fashion Director
[email protected]
Marcella Biggi
European Design Director
[email protected]
Tel: 0039 02 844 0441
Fax: 0039 02 848 102 87
FourTwoNine media kit 2016
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FourTwoNine media kit 2016
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FourTwoNine media kit 2016
Mission
FourTwoNine encompasses print, online,
our social influencer network, and
exclusive events. We are a literate and
thoroughly up-to-the-minute men’s brand
aimed at thought influencers and cultural
leaders across the country. Created by
some of the industry’s most prominent
writers, editors, artists and photographers,
each issue of FourTwoNine stylishly and
provocatively highlights the latest news in
culture, style, sports, technology, business
and politics, while casting an intimate
spotlight on the leaders and innovators
who are driving contemporary culture.
Packed with exclusive interviews,
headline-making features, and sumptuous
stories on fashion, travel, entertainment,
food and design, FourTwoNine stands
out as a smart and stylish oasis in an
increasingly parched media environment.
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FourTwoNine media kit 2016
Our Readers
Affluent, educated and
socially active, FourTwoNine
readers are active
creators and consumers
of popular culture,
technology, fashion, cars,
and dining—educated
influencers who earn
upwards of $210,000
a year.
Au d i e nce
• H
igh-spending
professionals
• Entrepreneurs
• Trendsetters
• Brand Loyal
• Tech/social media
savvy
• Donate to political
campaigns
Ge n d e r
• M
ale: 81%
• Female: 19%
Age
dem ogr aph ics
• College educated: 90%
• C or Executive level: 60%
• Median Individual
Income: $210K
• Own one or more
homes: 51%
• Buy a new car every
three years: 63%
• Enjoy an alcoholic
beverage three or more
times per week: 75%
• Take at least three round
trip personal flights per
year: 60%
Locations
•
•
•
•
•
•
S an Francisco
New York
Chicago
Los Angeles
Boston
Miami
Source: Publisher survey,
February 2016.
• Median Age: 36
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FourTwoNine media kit 2016
Our Reach (By the Numbers)
PRINT
85K Circulation
4 Issues per Year
National distribution
ON LINE an d SOCIAL
729,000+ Monthly Unique Visitors
3.6 Million Monthly Page Views
95,000+ Facebook Followers
52,000+ Twitter Followers
80,000+ Email Newsletter Subscribers
EVENTS
Throughout each year FourTwoNine’s readers are
treated to exclusive events where they socialize,
network and get informed. Held in major cities
across the United States, our events, parties,
lectures and performances feature some of the
country’ most high profile and outspoken thought
leaders in settings that range from the intimate to
the extravagant.
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FourTwoNine media kit 2016
Calendar
The Fashion 2 Issue
Fall 2016
On Sale: September 15, 2016 / Ad Close: August 1, 2016
The Holiday/Travel Issue
Winter 2016
On Sale: November 15, 2016 / Ad Close: October 1, 2016
The Film & Fashion Issue*
Spring 2017
On Sale: March 6, 2017 / Ad Close: February 1, 2017
The Design Issue*
Summer 2017
On Sale: May 20, 2017 / Ad Close: March 27, 2017
The Fashion 2 Issue*
Fall 2017
On Sale: September 12, 2017 / Ad Close: August 1, 2017
The Holiday/Travel Issue*
Winter 2017
On Sale: December 1, 2017 / Ad Close: October 30, 2017
*Please contact your sales rep for material
extensions and drop dead dates.
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FourTwoNine media kit 2016
Editorial Leadership
Ma e r Ro s h a n / Chief Content Officer
Maer Roshan has been at the helm of some of the most noted
publications in the world. He was the founder and Editor in Chief
of Radar, Radaronline, Punch! and thefix.com, Editorial Director
of Talk Magazine, and Senior Editor of New York Magazine, Interview
and Details.
R i c h a r d K l e i n / Chief Creative Officer & Publisher
Richard Klein has a background in architecture, design and
publishing, and is the founder and former Publisher and creative
director of Surface magazine. Surface became lauded by national
media and organically evolved into a global style icon by the late
90s. Klein conceived, developed and launched several brand
programs including the collaboration with the Hotel on Rivington
in New York City’s Lower East Side.
A J Dau l e r i o / Executive Editor
Former Editor-in-Chief of Gawker and Deadspin, AJ Daulerio has
held senior reporting and writing positions at various newspapers
and other major publications including Philadelphia Magazine.
M e r l e G i n s b e rg / Entertainment & Fashion Director
A culture writer in fashion, beauty, science, relationships, and
entertainment. Merle Ginsberg has been a major contributor
over her career to well-respected magazines such as The Daily Beast,
The Hollywood Reporter, W Magazine, WWD, The New York Times,
Harpers Bazaar, Rolling Stone, to name a few.
J o s e p h A l f i e r i s / Director of Photography
Joseph Alfieris is a publisher and creative director. His
award-winning magazine, Contents, was published internationally
throughout the 90s and mid 2000s to considerable acclaim.
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FourTwoNine media kit 2016
Advertise in Print
4C 1 Pag e
Cover Rates
1–2 $15,000
3–4 $14,250
5–6 $13,500
Cover 2 / Page 1
$48,000
Cover 3 $35,000
Cover 4 $45,000
4C Sp re ad
1–2 $29,400
3–4 $28,000
5–6 $26,450
TOC
$18,000
4C 1/2 Pag e
1–2 $9,000
3–4 $8,500
5–6 $8,000
For questions regarding inserts, gatefolds, specialty inks and
impact units: Please ask your sales rep for more details.
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FourTwoNine media kit 2016
Advertise Online
F ourT woN i n e O n li n e
FourTwoNine’s web presence is a daily
cultural conversation about fashion, art,
business and technology compiled by
leading columnists and writers. Featuring
the latest news about subjects from music
to art to politics to style, FourTwoNine.com
is a thriving daily touchstone to affluent,
urbane, and independent thinkers seeking
the latest line on popular culture.
Digital Advertising Rates - ROS:
$30 CPM
Monthly Reach Unique Visitors:
729K + (+32% year over year)
Monthly Page Views:
3.6M + (+30% year over year)
Page Views Per Visit:
4.68
Average Time On Site:
3 min, 58 sec
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FourTwoNine media kit 2016
Host, Sponsor, and Engage
THE U LTIMATE BRUNCH
For our Ultimate Brunch series, FourTwoNine hosts
events in major markets featuring conversations with
thought leaders, curated and lead by our Editorial
Director. We feature catering from some of the most
elegant restaurants, music by celebrity DJs or live
performers, and unique opportunities to present your
brand in front of a targeted demographic.
VIP DINNER
FourTwoNine plays host to intimate, seated dinners
hosted by our Publisher and editorial director,
and catered by some of the finest chefs in the world,
from Dominique Crenn to Elizabeth Falkner. Guests
include influential and high net-worth tastemakers
from a variety of industries, and are poised to command
one-on-one conversations with brand partners
and influencers alike. Celebrity DJs as well as live
performances by emerging or established names
set the tone of the evening.
continued >
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FourTwoNine media kit 2016
Host, Sponsor, and Engage
F OURT WO N I N E ESCAPE
Our escape model is simple: Get some of the most
sought-after influencers of the moment, put them
in a beautiful location, and let the magic happen.
For our Spring issue, we asked four influencers to
take a trip to the Farmhouse Inn in Sonoma County.
Guests were encouraged to live-tweet, snap, and
‘gram their experience in the luxurious resort. The
result? Branded exposure for our sponsor spanning a
wide reach of diverse audiences.
F OURT WO N I N E Talks
We pair some truly unexpected and influential
personalities from around the globe to engage in
provocative conversations on topics ranging from
art to technology and beyond. With guests such as
Simon Doonan to JT Leroy, FourTwoNine Talks
travels from city to city, inviting influencers and
notables for a night of memorable moments.
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FourTwoNine media kit 2016
Partners and Advertisers
ACCESSORIES
Bailey’s Hats
AUTOMOTIV E
Buick
Cadillac
Fiat
GMC
Infiniti
Lexus
Royal Automotive
Flexform
Frette
Luminaire
Lutron
Under Fashion
FASHION
Agave
A/X Armani Exchange
Calvin Klein
Gucci
Jack Spade
BEV ER AG E
John Varvatos
Belvedere
Kenneth Cole
Blue Angel
Levi’s
D’Usse Cognac
Marc Jacobs
Grey Goose
Perry Ellis
La Crema
Ralph Lauren
Penfolds
Salvatore Ferragamo
SKYY
Tito’s Handmade Vodka Tom Ford
Top Man
Voss Water
Vince Camuto
DESIG N
B&B Italia
Baxter
DDC
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FIN A NCE
Merrill Lynch
Morgan Stanley
New York Life
Wells Fargo
FR AGR ANCE
Perry Ellis Fragrance
HOSPITALIT Y
Andaz
Andre Balasz Properties
Auberge de Soleil
Belmond—La Samanna
Belmond—Maroma
Casa GGG
Hilton
Hotel Cipriani
Hotel Zetta
Hyatt
Morgans Hotel Group
Mr. C
The James Royal Palm
Soho Grand and
Roxy Hotel
MISCE LL ANEOUS
Barry’s Bootcamp
FIT Museum
Le Book
Neo Studios Ploom
Splashlight Studios
Tribeca Skyline Studio
RETAI L
David Yurman
Efva Attling
Saks Fifth Avenue
TR AVEL
Alaska Airlines
Key West Tourism
New Orleans Tourism
Orbitz
Philadelphia Tourism
San Francisco Travel
Southwest Airlines
World Pride, Toronto
Gansevoort
WATCH
Bell & Ross
Cartier
Corum
Piaget
FourTwoNine media kit 2016
Press
Th e N e w york ti m es
Forbes
”Professionals of all stripes
have no end of networking
possibilities, with social
networks like LinkedIn
and Facebook. Now one
particular segment, the
gay professional, has a new
networking venue—and
advertisers are taking
note. dot429.com helps
gay professionals network,
and the site has drawn the
attention and dollars of
advertisers like Gucci.”
“In short, it’s a professional
community (much like
LinkedIn) for Lesbian, Gay,
Bisexual and Transgender
people to network.”
t h e u rban e way
“dot429 is as sophisticated
and sleek as it is social
media savvy....The
network is expected to
reach 100,000 members
nationally by the end of
this year.”
Cr ai n’s
Bu si n essweek
“It is the LinkedIn for the
LGBT community.”
Th e Telegr aph
“It’s a design-led,
professional social network
aimed at successful
homosexual entrepreneurs
and others...in the fashion,
media and entertainment
worlds. Without slipping
into stereotype, it’s
precisely what you might
imagine an urban gay man
might demand: tasteful
and design-led while
functional.”
A networking website that
links Gay Business people,
indeed, dot429 is a code
word for gay—literally.”
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FourTwoNine media kit 2016
Print Specifications
ADVERTISIN G DIMENSIONS
SING L E PAG E
Trim Size 8 x 10.875 in.
8.25 x 11.125 in.
(0.125" bleed on all edges)
Safety 7.75 x 10.625 in.
DOUBL E –PAG E SPREA D
Trim Size 16 x 10.875 in.
Bleed 16.5 x 11.125 in.
Send Print Creative to:
[email protected]
(413) 320-7081
Send SWOP Proof to:
Attn: Henry Giardina
FourTwoNine
7080 Hollywood Boulevard
Suite 1100
Los Angeles, CA 90028
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429 accepts files in the PDF/X1a file format.
Native application files will not be accepted.
MEDIA: MAC formatted CD-ROM or DVD. When
transferring files electronically, see instructions
above. Please label all media with issue date, agency
name, contact name, phone number, advertiser, ad
number, vendor, and emergency contact.
DES K TOP FI L E FORM ATS
The PDF/X1a format is accepted for file
submission. Attention must be paid to the proper
creation of PDF/X1a files to ensure that they
will reproduce correctly. Desktop applications
(InDesign or QuarkXPress) saved as PDF/X1a
(distilled from PostScript). LaserWriter or AdobePS
and the DDAPv3 PPD have to be used when saving
the Postscript file. Include only one ad per file.
All high-resolution images and fonts must be
included when the PDF/X1a file is saved. Utilize
only Type 1 Fonts. No TrueType fonts or Font
Substitutions. Images must be SWOP (CMYK or
Grayscale) TIFF or EPS between 200 and 400
dpi. Total area density should not exceed SWOP
300% TAC. No RGB or JPEG images. Do not nest
EPS file into other EPS files. Do not embed ICC
Profiles within images. All required image trapping
must be included in the file(s). Right Reading,
Portrait Mode, 100% Size, No rotations. Standard
Trim, bleed and center marks in all separations,
.5” outside trim. (No marks included in the
“live” image area.) Although vector PDF files are
preferred, raster PDF files (for example PDF2Go),
will be accepted. The Line Work resolution for
Raster PDF files must be 2400dpi. The Continuous
Tone resolution for Raster PDF files must be 300
dpi. TYPE REPRODUCTION Fine lettering (thin
lines, serifs) should be restricted to one (1) color.
Reverse lettering: Dominant color should be used
for shape of letters with subordinate colors spread
slightly to reduce register problems. Surprinting:
When type is to be surprinted, the background
should be no heavier than 30% in any color, and
no more than 90% in all four colors. Special
Instructions: Please include a proof from the file
submitted and a printout of documentation noting
fonts and files used to create the ad. A laser proof
for B/W ads and a high quality digital color proof
(Kodak Approval, Matchprint, Iris, etc.) for color
ads (color laser printouts are not high quality
and cannot be used to match color). 429 takes no
responsibility for the appearance of ads received
on disk not accompanied by a high quality proof.
Include all images either EPS or TIFF (CMYK at
300DPI /no RGB or Index color) and all screen and
printer fonts (preferably Adobe fonts). Pantone
colors constitute a 5th color for which there is a
substantial charge. Please contact the Production
Manager for approval and additional charges.
No Pantone colors will be allowed on ads smaller
than 1/3 page. Media Labeling: Advertiser name,
issue date, contact and phone number. Digital
submissions (less than 20MB) can be sent via the
Internet.
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FourTwoNine media kit 2016
Terms & Conditions
CONDITIONS OF SA LE
1 . The forwarding of an order to 429 is construed
as an acceptance of all the then-current rates and
conditions under which advertising is sold. Rates
and conditions are subject to change without
notice.
2 . A signed 429 contract or signed 429 order
acknowledgment specifying the issue and cost of
the ad being purchased is required for every
insertion. Verbal agreements are not recognized.
An order holds a rate for the space and issues it
specifies. A new rate immediately applies to business
not previously covered by a formal order specifying
space to be used and the dates of insertion. Orders
at current rates are acceptable for not more
than six months after last issue closed. The publisher
reserves the right to give better position than
specified in the order at no increase in rate.
3. No cancellations will be accepted after the space
close deadline date. All cancellations must be
submitted in writing. Cover positions and premium
placements are non-cancelable. Cover positions
and inserts close 30 days prior to space close.
4. No conditions, printed or otherwise, appearing
on an advertiser’s insertion order or copy
instructions that conflict with the publisher’s
policies will be binding on the publisher.
5. The benefit of time or space discounts are
secured only by contracts signed in advance;
otherwise, such discounts will not be allowed.
The publisher reserves the right to void any
contract (with no right of refund) unless the first
insertion is used within three months from the
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date thereof. Contracts must be completed within
one year from date of first insertion and no
refund or offset of monies paid will be allowed.
If the contract is canceled by the advertiser/agency,
a short-rate billing will be due.
6. Publisher is not liable for delays in delivery and/
or non-delivery in the event of an act of God, action
by any governmental or quasi-governmental entity,
fire, flood, insurrection, riot, acts of terrorism,
explosion, embargo, strikes (whether legal or
illegal), labor or material shortage, transportation
interruption of any kind, work slowdown, or any
condition beyond the control of publisher affecting
production or delivery in any manner.
7. All copy, text, and illustrations are subject to
429’s approval, and 429 reserves the right in its
sole judgment to reject or exclude copy which is
unethical, misleading, extravagant, challenging,
questionable in character, in bad taste, detrimental
to public health or interest, otherwise inappropriate
or incompatible with the character of publication, or
that does not meet with the approval of the federal
trade commission, whether or not the same has
already been accepted and/or published. In event of
such cancellation or rejection by the publisher, the
advertising already run shall be billed and paid for at
the rate provided for in the order.
8 . Orders and schedules are for the advertising of a
specific 16
product or line of products only, and these order
schedules may not be diverted to other products or
to subsidiary companies without the consent of the
publisher.
9. When change of copy is not received by the art
deadline date, copy run in previous issue will be
inserted and 429 shall suffer no liability from such
insertion.
10. The publisher reserves the right to limit the
size of space to be occupied by an advertisement.
The word “advertisement” or “advertorial” will be
placed with copy that in the publisher’s opinion
resembles editorial matter. The use of the same
body type as the publication is not permitted.
11. All advertisements ordered set and not used
will be charged for composition. The publisher
reserves the right to make an additional charge for
advertisements containing difficult composition.
12 . 429’s liability for any error will not exceed
the cost of the space occupied by the error. 429
assumes no liability for errors in key numbers or
if for any reason it becomes necessary to omit an
advertisement.
13. All advertisements are accepted and published
by 429 on the representation that the advertiser
and the advertising agency are properly authorized
to publish the entire contents and subject matter
thereof. When advertisements containing the
names, pictures, and/or testimonials of living
persons are submitted for publication, the order or
request for the publication thereof shall be deemed
to be a representation by the advertiser and the
advertising agency that they have obtained the
written consent for the use in the advertisement
of the name, picture, and/or testimonial of any
and all living persons that are contained therein.
The advertiser and/or advertising agency hereby
FourTwoNine media kit 2016
Terms & Conditions (continued)
grants to 429 a non-exclusive, worldwide, fully
paid license to use, reproduce distribute, publicly
display and publicly perform each advertisement
(and the content, trademarks and brand features
contained therein).
1 4. If an advertising agency is entering into
this agreement on behalf of the advertiser, such
advertising agency shall be jointly and severally
responsible for all obligations and amounts
owing hereunder. Each such advertising agency
represents and warrants that it has full authority
to act on the advertiser’s behalf. EXCEPT AS
EXPRESSLY SET FORTH HEREIN, 429 MAKES
NO REPRESENTATIONS OR WARRANTIES OF
ANY KIND, EXPRESS OR IMPLIED, INCLUDING
BUT NOT LIMITED TO WARRANTIES OF
MERCHANTABILITY OR FITNESS FOR A
PARTICULAR PURPOSE.
15. The advertiser and the advertising agency
each agrees to indemnify publisher and hold it
harmless from and against any and all claims,
liabilities, actions, suits, and proceedings for
libel, violation of right of privacy, plagiarism,
copyright infringement, and for any other matter
arising out of or in any way connected with
the advertisement, and all costs and expenses,
including reasonable attorney fees and expenses
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incurred in investigating and defending against
such claims, actions, suits, and proceedings. All
actions, suits, and proceedings arising out of or
in any way connected with this agreement or the
advertisement shall be brought in courts located
in San Francisco County, California, which shall
have exclusive jurisdiction of disputes arising
under this agreement, provided that if suit is filed
against 429 by a third party arising out of the
advertisement or this agreement, 429 may seek
indemnification or file suit against the advertiser
and/or the advertising agency in the court in which
such third-party suit is brought and advertiser
and the advertising agency each consents to the
personal jurisdiction of such court. Advertiser,
advertising agency, and publisher each consents
to the personal jurisdiction of the courts located
in San Francisco county, California, which are
deemed to be a convenient forum and, except as
set forth above, waives any right to have the suit
tried in any other court. Should suit be filed or
action commenced to enforce or interpret this
agreement or to recover for breach thereof, the
prevailing party in such action, suit, or proceeding
shall be entitled to recover its reasonable attorney
fees and other costs and expenses of or incurred in
connection with such action, suit, or proceeding.
General Information 429 is the premier social
network and media outlet for LGBT professionals.
Launching in 2013, the 429 Magazine will cover
the latest innovations in business, politics, culture
and style.
Guaranteed Rate Base 85,000
Frequency 4 issues per year
Discounts 15% to recognized agencies
Copy and Contract Regulations See conditions
of sale above, which apply to all advertising
contracts.
Payment All advertisers are required to prepay
insertions by the art prepay deadline unless credit
has been established. Visa, MasterCard, Discover
and American Express accepted. Make all checks
payable to: FourTwoNine, 7080 Hollywood
Boulevard, Suite 1100, Los Angeles, CA 90028
Credit Credit is extended to agencies and
advertisers who meet credit requirements. Credit
terms are net 30 days from date of invoice.
16. FourTwoNine will not accept print ads with any
special offers, coupons or prices listed.
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Digital Specifications
sta n da rd ros
Ad spaces are 160x600,
300x250, 302x165
and 234x60.*
*All creative submitted to 429 must
have a one pixel black border.
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FourTwoNine media kit 2016
Digital Specifications
RICH MEDIA ros
Ad spaces are 500x250,
600x400 and 1260x800.*
*All creative submitted to 429 must
have a one pixel black border.
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FourTwoNine media kit 2016
Digital Specifications
Newsletter
July 21, 2016
NEWS L ETTER
Ad spaces are
180x100 and 728x90.*
A d s pac e
A d s pac e
*All creative submitted to 429 must
have a one pixel black border.
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FourTwoNine media kit 2016