Get fresh: oysters served straight from the sea The world is our oyster 84 FOOD & DRINK 85 We’re stronger than ever James Withers, Chief Executive Scotland Food & Drink Scotland leads the way in the business of food and drink and collaborative supply chains will ensure equal sharing of the rewards We are approaching the end of the current 10-year industry strategy. All focus is on a new strategy to be launched in 2017, charting a course to 2030. James Withers, Chief Executive Scotland Food & Drink The Scottish food and drink industry is in a strong position. However, there is much work still to do in the face of unprecedented change in the world of food and drink. If you dig deeper into the large turnover number, you see both the success of recent years and the challenges ahead. Of particular success is the growth in food manufacturing, which is running at twice the rate of UK average for the sector. Between 2008 and 2014, the turnover in food manufacturing in Scotland rose 43% compared to 21% for the UK average in food and drink. “ That’s a remarkable achievement and points to something very different happening in Scotland in terms of innovation, collaboration and reputation building. 86 Traditional and new-style cuisines are in demand Much will change over the next 10 to 15 years in food and drink. Shopper habits are changing markedly with people focussed on convenient meal solutions, healthier alternatives, online ordering, new-style cuisines and much more. Alongside that, Brexit bring its political and economic upheavals. The European Union is the source for 30% of the Scottish food and drink workforce and it’s the destination for 80% of our food exports. Therefore, the future relationship with Europe is central to our future. Like any major change, there will be a mix of opportunity and challenge; the balance between those two remains to be seen. However, in a world of uncertainty and change, we benefit from the strongest ever platform on which to build. Scotland’s reputation for food and drink grows stronger each year. We are Perhaps most important of all is a new culture of collaboration at the heart of our industry. Scotland Food & Drink is an industry body but at out heart we’re a coalition of both the public and private sectors, joining forces to grow value and grow reputation. While Scotland is seen internationally as a model to follow, our collaboration must deepen further in the coming years. Nowhere is this more true than in parts of our supply chain. The successful growth of food and drink turnover sits in stark contrast to the health of some of our farm businesses. We need to develop collaborative supply chains to ensure reward is shared among every link within them. That will require change by farmers and the rest of the supply chain but, as the foundation of much of the food and drink sector, achieving a financially sustainable model for agriculture is critical. If we can tackle that, use the clear talent of our people and quality of our raw materials, embrace innovation and collaboration, then Scotland’s food and drink future will remain as bright over the next 10 years as it has been during the past decade. WORLD CLASS SCOTLAND Food & Drink Autumn 2016 saw the announcement of a new record annual turnover of £14.4 billion. Given the value of the sector back in 2007 was only £10 billion and static, it has been quite a turnaround. An industry-wide consultation is underway to shape it, working closely with our strategic partners across the industry and public sector, informed by the 360 companies that are members of Scotland Food & Drink and many others. developing new customers in markets at home and overseas. Scotland’s reputation for food and drink grows stronger each year. We are developing new customers at home and overseas. 87
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