Hoy Cultural Neighborhood at the LA Times Festival of Books
A festival within a festival with a focus on Latino arts and culture
Every April | University of Southern California |
156,000 attendees
The Hoy Cultural Neighborhood at the Los Angeles Times Festival of Books is filled
with family fun and offers a unique cultural experience. Designed to appeal to
Spanish-speaking, bi-lingual, and multicultural festivalgoers. The Neighborhood
features Spanish-language and bilingual performances, dancing and art as well as
cultural presentations by renowned Latino authors.
Past participants include:
Lalo Alcaraz
Kate del Castillo
Becky G
Chiquis Rivera
Eddie "Piolin" Sotelo
156,000 attendees
Latino pop culture influencers
Families
Angelica Maria
Josefina Lopez
and many more
Median age: 36
High Spenders
$86 spent per person