24th February 2014
New CB12 boost double-action chewing gum prevents bad breath and provides
instant freshness on-the-go
It’s time to take a fresh look at chewing gum with the launch of CB12 boost a unique, sugar-free,
double-action gum that both prevents bad breath and provides instant fresh breath whenever it is
needed.
CB12 boost is a two-layer chewing gum which prevents bad breath and provides a burst of cool,
minty flavour for an instant refreshing effect that lasts for several hours.
CB12 boost is ideal for keeping in your handbag
or pocket, ready for use when you feel the
need, whether that be wanting fresh breath for
a meeting, before a date or after smoking,
alcohol, spicy food or a cup of coffee – or
simply
wanting
to
prevent
bad
breath
throughout the day.
CB12 boost is no ordinary chewing gum. The unique combination of ingredients protect from bad
breath while offering instant refreshment. It contains zinc for preventing bad breathii,iii fluoride to
help strengthen teeth and prevent caries and xylitol to help reduce plaque.
CB12 boost can be used on its own during the day (recommended intake: five pieces per day) or
in combination with CB12 mouth rinse that is proven to last for 12 hours. It’s also a great option for
those who want to prevent bad breath but prefer gum to mouth rinse.
CB12 boost costs £4.99 per pack, each pack containing 10 pieces of gum. Each piece of gum
contains just three calories and it is suitable for those aged 12 and over. CB12 boost is available
from pharmacies including Boots and online at Boots.com. The recommended daily intake should
not be exceeded.
Bad breath (halitosis) is a common problem in the UK that affects most people at some point in
their life. It is estimated that one in four people has bad breath on a regular basis.i Bad breath is
caused by bacteria in the oral cavity, around the teeth and in the gum pockets, as well as in
crypts on the back of the tongue. When these bacteria break down food particles, malodorous
volatile sulphur compound gases (VSCs) are formed and these cause bad breath in the exhaled
air. Bacteria in the mouth area are naturally occurring and essential for good health. CB12 boost
contains zinc which inhibits and reduces the formation of VSCs in the oral cavity which results in
fresher breath.ii,iii The effect of CB12 is on the gases, not the bacteria, a key differentiator from
other products.
Bad breath
 “Morning breath”, which affects practically everyone, is caused by reduced saliva
production, which leads to changes in the bacterial flora in the mouth
 Bad breath develops when bacteria around the teeth, gums and on the tongue combine
with saliva and food in the mouth, breaking down food particles and proteins
 Bad breath can also be caused by poor oral hygiene, inflammation of the gums
(gingivitis), loosening of the teeth (parodontitis) or dryness of the mouth. Certain
medications and stress may cause the production of saliva to decrease, in turn, leading to
bad breath
 Many people with bad breath are unaware of the problem, as people have a capacity to
be accustomed to their own odours.
-ENDSCB12 boost
 Active ingredients: CB12 boost contains active ingredients zinc acerate. CB12 boost also
contains xylitol and fluoride
 Age: CB12 boost can be used from age 12 years and above
 Calories: Each piece of gum contains approximately 3.2 calories
 Pregnancy: CB12 boost is risk free to use at any time during pregnancy. Follow instructions
on the packaging
 Product shelf life: 24 months from when first opened for use
 Storage instructions: Store at normal room temperature (>5oC, <25oC)
 Availability: CB12 boost is available at most Boots stores and online at Boots.com
CB12 boost is a product from Meda Pharmaceuticals. For more information visit www.cb12.co.uk
For more information on CB12 boost and CB12 mouth rinse please contact Virgo Consumer Health &
Wellbeing:
Phyllida Price (0208 939 1273) or [email protected]
Natasha Weeks (0208 939 1262) or [email protected]
REFERENCES
NHS Choices, Bad Breath Introduction. Available at: http://www.nhs.uk/conditions/Bad-breath/Pages/Introduction.aspx.
Accessed February 2014
ii Nachani, E et al. Comparison of Zinc containing chewing gum to the over the counter products in reduction of oral
malador, International Conference on Breath Odour, 1999
iii Wåler, SM. The effect of zinc-containing chewing gum on volatile sulphur-containing compounds in the oral cavity, 55:
198-200,1997
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