Departamento de Medios y Lenguajes / Área Lengua
Comprensión Lectora en Inglés
EXAMEN DE DICIEMBRE (06/12/2016)
Nombre:
Cédula:
Answer all questions in Spanish, unless quoting from the text.
TEXT 1: Research paper (extract)
Retrieved from: http://search.proquest.com.proxy.library.cmu.edu/docview/1825570049?pqorigsite=summon
Last accessed: 11/14/2016
From: Digital era: from mass media towards a mass of media
Conclusion section
The most frequently mentioned characteristics of the digital era are interactivity, momentariness,
mass authorship, and declining physical spaces. Open access allows one to easily use endless
information with the help of hyperlinks. Distinctive features of the new communication are hybrid
nature and convergence, which manifest themselves through the variety in forms of content.
In our opinion, the most important effects of the digital era are the following:
a) New communicational behaviour. A passive homo mediaticus becomes an active homo
numericus;
b) A new type of social framework emerges, a digital democracy, which eliminates the
difference between information professionals and amateurs, and between the information
sender and receiver;
c) The movement of information volunteers, the civic media, encourages the trend of media
demassification, and destroys mass communication hierarchy. The dialogue takes place not at the
scale of society but rather in small groups of like-minded people. This brings out the issues of
citizen awareness, information reliability, freedom of speech and the functioning of a democratic
society;
d) The reluctance of the audience to pay for information causes the so-called capitalist communism
effect. With profitability as a goal, content preparation costs are cut, and low-cost industrial content
production is introduced;
e) The new media change individual habits: while communicating in the virtual space, the
perception of place and time is distorted, constant jumping from one object to another leads to split
attention;
f) Unable to deal with the entire information flow, an individual drowns in the ocean the content of
questionable value.
1. Read the conclusion section and connect the title of the paper to the conclusions
mentioned by the author. (6 points)
2. Explain the concepts of “digital democracy” and “capitalist communism”. (5 points)
3. How does the media change individual habits? (5 points)
4. What does the author mean by “questionable values”? What are these values and how
do they relate to mass media? (6 points)
5. Based on the conclusions, use the bolded sentence to construct a full argument.
Consider the sentence as level of generality 1 (then, add level 2 and 3). Explain your
choices. (6 points)
6. One verb tense is predominant throughout the whole section. Which tense is it? Why do
you think this tense is used predominantly? Provide examples to back up your answer.
(6 points)
7. There is only one connector in this text. Can you spot it? Explain its meaning in this
particular context. (6 points)
TEXT 2: Call for Papers
Retrieved from: http://www.jmcomm.org/CallForPapers.html
Last accessed: 30/11/2016
Conference Theme
"JOURNALISM, MEDIA AND MASS COMMUNICATION IN THE AGE OF INFORMATION"
Mass media is seen in nearly every facet of our daily lives and technology is constantly altering the way
we live. The technology boom that has been felt around the world has forever changed communication
as we know it and has greatly impacted our personal and professional lives. Presently, the media as a
vehicle of social change influence appearance, language, family, status, politics, and religion.
Certain differences exist between information, entertainment, and communication in today's society,
particularly in relation to mass media. These various media interactions have converged in our current
society in a number of ways and have impacted social relations through the way we communicate with
one another. Educational implications require an understanding of the complex world through
interdisciplinary scholarship, critical viewing, new values, and an examination of the impact of the mass
media.
With all the new technology, digital tools and connectivity, one of the most interesting fallouts has been
the intensification of social connections… connecting the world as a single place, and creating a greater
awareness of opinion, bias, and raw news. The intersection of globalization, communication, and
journalism defines an important and growing field of research, particularly concerning the public sphere
and spaces for political discourse.
Scope
Topics of interest include, but are not limited to:
JOURNALISM, MEDIA AND MASS COMMUNICATION IN THE AGE OF INFORMATION
JMComm 2017 aims to bring together leading academics, researchers and research scholars to
exchange and share their experiences and research results about all aspects of Journalism and Mass
Communications. It also provides the premier interdisciplinary and multidisciplinary forum for
researchers, practitioners and educators to present and discuss the most recent innovations, trends, and
practical challenges encountered and the solutions adopted in their respective fields.
●
Advertising
●
Alternative and Community Media
●
Asian Perspectives on Communication
●
Business Communication
●
Communication Arts and Sciences
●
Communication and Culture
●
Communication and Democracy
●
Communication and Multi-Media Campaigns
●
Communication Policy and Regulation
●
Communication Technology and Digital Media
●
Communication Theory and Methodology
●
Communications
●
Contemporary Theatre and Performance
●
Corporate Identity and Branding
●
Critical and Cultural Studies, Youth, Gender and Communication
●
Digital Communication, Regulation and Social Action
●
Disaster Coverage in the Media
●
Documentary and Propaganda Film
●
Film Studies
●
Global Networks
●
History
●
Integrated Marketing Communications
●
Interdisciplinary
●
International and Global Communication
●
Journalism
●
Journalism Research and Education
●
Law and Policy
●
Magazine
●
Mass Communication
●
Mass Communication History
●
Mass Communication, Society and Globalization
●
Media Audiences
●
Media, Climate Change and Environmental Studies
●
Media Education
●
Media Education Research
●
Media Ethics (also, Copyright and Intellectual Property)
●
Media, Information and Communication Literacy
●
Media and Democracy
●
Media and Entertainment
●
Media and Globalization
●
Media and Sport (also, Olympics Coverage)
●
Media Industry Trends and Dynamics
●
Media Law and Regulation
●
Media Management and Economics
●
Media Regulation and Policy
●
Media, Religion and Culture
●
Music
●
New Technologies and Innovation
●
Newspaper
●
Organizational Communication
●
Political Communication and Media
●
Public Relations
●
Radio, Television, and Entertainment Studies
●
Radio-TV Journalism
●
Research and Education
●
Risk, Stigma and Health Communication
●
Scholastic Journalism
●
Social Media
●
Telecommunications
●
The Art of Persuasion: Social Influence
●
Visual Communication
●
Web-based Journalism
Important Dates
Full Paper Submission Deadline:
08 May 2017
Early Bird Registration Deadline:
21 July 2017
Late Registration Deadline:
14 August 2017
Conference Dates:
09 - 10 October 2017
*Author registrations that are completed AFTER the Late Registration Deadline may not be included in
the Conference Proceedings.
Submit Your Paper
Prospective authors are invited to submit original papers (not being considered for publication elsewhere)
in standard format (double column, single-spaced, 10-pt font) describing new theoretical and/or
experimental research. Submissions are recommended to have no more than 10 pages (extra pages are
subject to surcharge), including figures, tables, and references. Submissions will be judged on originality,
significance, interest, clarity, relevance, correctness, and presentation.
Click here to submit your papers online
Click here to download the paper template
Note For Authors
All submitted papers will be sent to reviewers for a blind review. The reviewers use the following in
evaluating research papers:
1.
Novel Contribution
2.
Originality in Thought
3.
Inferences
4.
Key Strengths
5.
Key Weaknesses
6.
Areas of Improvement
7.
Presentation/Organization of Research
Guidelines For Panel Proposal Submission
Panels entail presentation of prepared papers (distributed in advance to a discussant) on a specific topic
or theme, followed by structured discussion of those papers at JMComm 2017.
Panels should be comprised by no more than three-four paper presentations, and at least one, but no
more than two, Discussants and each paper should have a full abstract and author information.
Panels are guaranteed a 60-80 minute slot (individual paper presentations are expected to run 12-15
minutes).
Each panel requires a chair, which can be self-nominated (during the submission process). They need to
prepare a 400-word rationale for the panel proposal and a 75-word panel description for the conference
program.
Full Panel Proposal (in word or PDF format) should contain the following:
●
Panel Title
●
Panel Abstract (200 words)
●
Chair
●
Discussant
●
Presentation Titles
●
Papers included in the panel
You may submit your full panel proposal in word/PDF format through EasyChair. Kindly choose panel as
category for your proposal submission.
1. In your own words, describe the event’s topic of interest. Who are potential presenters
for this event? (5 points)
2. True or false: only papers strictly connected to the conference’s topic or to any
JMComm 2017 field will be chosen. Please justify. (3 points)
3. In what JMComm field would you submit the following papers: a) ‘Malaysian Politics in
the Age of Mediation’, b) ‘Multimedia news web sites: A cross-cultural analysis of online
journalism in China and the UK’, c) ‘Uses of social media for professional self-efficacy
among lawyers’ and d) ‘Media Discourse and Online Game Regulation-From the
Perspective of Media Framing’? Please provide explanation. (6 points)
4. Choose the appropriate option/s: (3 points)
As a presenter you:
5.
6.
7.
8.
a. Can’t send a paper you have already presented at another conference.
b. Can’t send a paper which will be published in another place.
c. Can’t present a paper unless you are a member of the organization.
d. None of the above.
Which words or sentences from the ‘Submit Your Paper’ and ‘Guideline For Panel
Proposal Submission’ sections show different degrees of “obligation”? Please elaborate
your answer. (6 points)
Which mood/s is/are more frequent in this text? Provide examples and explanations. (6
points)
Write down all the nouns which denote “people”. Do these words have anything in
common? (6 points)
What does “early bird” mean? What do you need to do / have to be considered one? (5
points)