VICEROY HOTEL GROUP
QUALTRICS SITE INTERCEPT CASE STUDY
sophisticated research made simple
Los Angeles, CA
www.viceroyhotelgroup.com
Challenges
• Centralized corporate group manages 14 hotel properties worldwide
Viceroy Hotel Group delivers one-of-a-kind
lifestyle experiences that bring together
provocative design and intuitive service in
sought-after locations.
• Wanted to promote specific offers for each hotel based on geo-location and
search results
• Needed a solution that did not rely on IT support
Solution
“We were in the process of revamping our
website when we saw Qualtrics Site Intercept
and were blown away. Our hotels love the
ability to provide special offers for their target
audiences and our website visitors like the
personalized touch. The product’s ease of use
allows us to change website content in
minutes and without having to bother IT.”
Jason Antony
Director of Ecommerce Viceroy Hotel Group
Viceroy Hotel Group uses Qualtrics Site Intercept to:
• Create special offers and promotions with no programming
• Launch individualized marketing campaigns based on geo-locations, such as
“Fly free from LA to Mexico”
• Launch targeted marketing based on search terms and site visitations for
guests with specific interests such as dining, yoga, or other activities
• Redirect website visitors to new branding of recently acquired properties
Results
• Can create and go live with new website content in 30 minutes, without IT
help
• Can gather real-time web feedback from specific website visitors
• Increased customer engagement across hotel properties
• Increased satisfaction among hotels with individualized campaigns
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