History The island of Madeira was discovered in 1419 by the Portuguese mariner João Gonçalves Zarco who had been instructed by Prince Henry the Navigator to explore the West African Coast. Prince Henry appointed Zarco first Governor of the island and ordered him to plant sugar cane and vineyards. The original impetus to the trade in Madeira was provided in the late 17th Century by the King of Portugal, Felipe I, who ordered that ships bound for the new Brazilian colony should call at the island to take on wine for the settlements that he was developing there. By the reign of the English King, Charles II, demand for Madeira was firmly established along the North American seaboard. Indeed the wine played such an important part in the American way of life that it was used to toast the Declaration of Independence (July 4th 1776) and the Inauguration of George Washington (first President of the United States -1789) who, it was said, “drank a pint of Madeira at dinner daily.” Substantial investment has also been made bringing the entire production process up to today’s exacting standards. 2000 saw the completion of a major renovation project to the wine making installation in Funchal, providing improved facilities for the blending and storage of the company’s fine wines. The company greatly increased its stocks of ageing wine and undertook a policy of maturing a significant proportion of its wines by the traditional “Canteiro” system of gently warming the wines in the lofts of the Funchal lodges rather than by the modern system of “estufagem” whereby the wines are artificially heated in large tanks. The Old Blandy Wine Lodge in the centre of Funchal is visited by some 200,000 people per year and acts as an excellent show place for many the finest wines of Madeira. It also includes a special tasting room solely devoted to Frasqueira-Vintage Madeiras. After a period of decline in sales (which had become somewhat overlooked in the present century, partly because the great number of ships which used to call at Madeira had dropped to just a few per month) Madeira Wine has now re-awoken global interest. Miles Madeira The origins of the Madeira Wine Company started in 1913 when two companies, Welsh & Cunha and Henriques & Camara, joined forces to form the Madeira Wine Association Lda.Through the lean years that followed more companies joined to ensure their survival by reducing costs and pooling production whilst maintaining commercial independence. Blandy’s and Leacock’s amalgamated their interests and joined the association in 1925. The chairman of this newly enlarged enterprise was John Ernest Blandy, supported by Thomas L. Mullins as Managing Director who had previously looked after the Blandy’s wine company. Other companies joined the association in the years that followed. The spirit of the union, ably organised by Tom Mullins, was to maintain the individuality of the different companies together with their respective styles of wines while at the same time reducing overheads. During the 1980s the Blandy family, who by now controlled the Madeira Wine Company and whose family had lived continuously on the island since 1811, realised that the business needed to find a partner who could help them develop the company’s brands profile and world-wide distribution. They approached the Symington family, who they had known for many years. The Symingtons brought an extensive world-wide distribution network and a total quality approach as well as valuable winemaking experience gained through their many years as leading members of the Port Trade. The Symingtons subsequently took on a partnership with the Blandy’s in 1989 and since then much time and effort has been invested in improving the packaging and reinforcing the distribution network of the Madeira Wine Company’s well known brands. The firm that was eventually to become Miles Madeira was originally known as Rutherford & Brown, established on the Island of Madeira in 1814. In 1856 Henry Price Miles left England with his family and arrived in Madeira. Having worked as an apprentice since the age of 12 under the tutelage of James Rutherford, he acquired sound knowledge and experience of the workings of the Madeira trade. In 1872 the Rutherfords left for London (due to Phylloxera which decimated most of the vineyards in Madeira) and started up a wine importing business at the Old Trinity House in Waterlane. This prompted Miles to purchase the company and stocks and he later made a gentleman's agreement with Rutherford that any Madeira sold by them in the United Kingdom, Scandinavia, or Russia would be bought through H.P.Miles and Co.This agreement was respected and carried on until the Rutherfords sold their firm Rutherfords, Osborne and Perkins to Martini Rossi in the 1960's. Together with the wine production, H.P.Miles created the first brewery in Madeira in 1872 called the "Atlantic Brewery". It was in these two companies that he and his 2 sons, Henry Alfred and Charles Vaughan created the Miles legacy on the Island. After the end of World War II, conditions in the wine trade became extremely difficult and Henry Alfred Miles' son, Cecil Miles negotiated the entry of H.P.Miles and Co. into the Madeira Wine Association. All the wine stocks and buildings were incorporated into the M.W.A and today the actual Madeira Wine Company's bottling plant is situated in the old Miles' adega at Largo da Saude. One of the lodges continues to be used exclusively for the ageing and maturation of the Miles' Frasqueira-Vintages and older blended wines. Miles Madeira is synonymous with excellent Madeira wine and has become one of the best known and most respected brands in the world. VINEYARD BRANDS, INC www.vineyardbrands.com Madeira Wine Company
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