Date
Credits
3
Course Title
Global Business
Strategic Management
Course
Number
MA 50700
Pre-requisite
(s)
None
Co-requisite
(s)
None
Hours
45
Out of Class
Hours
90
Place and Time of Class Meeting
San Ignacio University
3905 NW 107 Avenue, Suite 301
Miami, FL 33178
Name and Contact Information of Instructor
Book required
(San Ignacio University, recognizes the use of the textbook in the classroom as part of the
educational methodology and strategy applied in diverse materials. The textbook is part
of the curriculum and is used to reach the student in an effective manner in the
classroom. Every student is expected to acquire and use the textbook.)
Global Business
Author: Mike W. Peng
Publisher: South-Western College Pub; 3rd edition (January 1, 2013)
ISBN-10: 1133485936 | ISBN-13: 978-1133485933
Classroom expectations for students
Page 1 of 15
Attendance Policy
Students are expected to attend all scheduled University classes for the courses that
they are registered for and to achieve the goals set forth by each class instructor.
Attendance is taken daily. Enrolled students are permitted no more than 2 “free”
absences in one semester. Students missing 3-5 classes over the course of the
semester will receive a one-letter grade deduction from their final course grade; missing
more than 6 classes will result in failure of the course regardless of grade average. It is
the student's responsibility to arrange to make up work missed because of an absence.
Student Tardiness Policy
A student is considered tardy/late if he/she comes to class 15 minutes late. With three
tardies the student accumulates one full absence. If the student misses half of the class
period, it is a full absence. When a student has more than 6 tardies, the instructor will
contact the San Ignacio University Coordinator of Student Affairs and Academic
Department and request an intervention session with the student. The goal of the
intervention session is to develop and implement an intervention program to help
students learn new ways to save and manage time.
NOTE: Plagiarism is defined as the use, without proper acknowledgment, of the ideas,
phrases, sentences, or larger units of discourse from another writer or speaker.
Plagiarism includes the unauthorized copying of software and the violation of copyright
laws. Students who commit plagiarism will obtain a grade of “Failure” on their exam or
assignment.
Course description (must correspond exactly to catalog description)
The purpose of this course is to prepare the students to understand what determines
the success and failure of firms around the globe. Globalizing business, understanding
formal institutions, trading internationally, investing abroad, capitalizing on global
integration, internationalizing the entrepreneurial firm, managing global competitive
dynamics, and financing the corporation globally are among the topics studied during
this class.
Learning Objectives
At the end of the course the student will be able to:
Page 2 of 15
•
•
•
•
•
•
•
•
•
•
•
•
•
State the size of the global economy and its broad trends and understand likely
biases in a globalization debate.
Articulate the two core propositions underpinning an institution-based view of
global business.
Define what culture is and articulate its four main manifestations: language,
religion, social structure, and education.
Explain the extent to which members on a culture accept or avoid ambiguous
situations and uncertainty.
Discuss a series of activities used in the production of goods and services that
make a product or service more valuable.
Explain regional economic integration efforts in Europe, the Americas, the Asia
Pacific, and Africa.
Explain and discuss the industry conditions conducive to cooperation and
collusion.
Describe associations between firms that are based on contracts and do not
involve the sharing of ownership.
Discuss when a transfer of the control of operations and management from one
firm to another.
Explain the reciprocal relationship between multinational strategy and structure.
List and discuss knowledge management in four types of multinational
enterprises.
Discuss how the institution bases and resource based views shed additional light
on HRM.
Outline the triple A’s in supply change management (agility, adaptability, and
alignment)
Week Outline and Schedule
DATE
SPECIFIC
OBJECTIVES
WEEK 1 (09/12/2016)
• Describe the course.
• Explain the concept of international business and global
business with a focus on emerging economies.
• Define three reasons why it is important to study global
Page 3 of 15
TOPIC (S)
business.
• Articulate one fundamental question and two core perspectives
in the study of global business.
• Identify three ways of understanding what globalization is.
• State the size of the global economy and its broad trends and
understand likely biases in a globalization debate.
• Syllabus
• Discuss Final Class Project & Presentation,
Chapter 1: Globalizing Business
• Discuss what semi globalization is and what factors contribute to
it.
• Explain the pendulum view on globalization.
• Describe liability of foreignness
• Define and explain the term expatriate manager.
Group discussion of critical questions
Discuss issues of case studies.
Homework: Read Chapter 1
LEARNING
ACTIVITIES
HOMEWORK
& ASSIGNED
READINGS
DATE
WEEK 2 (09/19/2016)
SPECIFIC
• Explain the concept of institutions and their key role in reducing
OBJECTIVES
uncertainty.
• Articulate the two core propositions underpinning an institution
based view of global business.
• Identify the basic differences between democracy and
totalitarianism.
• Outline the differences among civil law, common law, and
theocratic law.
• Understand the importance of property rights and intellectual
property rights.
• Describe the differences among market economy, command
economy, and mixed economy.
TOPIC (S)
Chapter 2: Understanding Formal Institutions: Politics, Laws
and Economics
• Discuss politics, laws, and economics.
• Discuss how to draw implications for action.
LEARNING
ACTIVITIES
Group discussion of critical questions
Discuss issues of case studies.
HOMEWORK
Read Chapter 2
& ASSIGNED Answer review questions 4, 6, 8, 14 and 18 on page 57
READINGS
Page 4 of 15
DATE
SPECIFIC
OBJECTIVES
TOPIC (S)
LEARNING
ACTIVITIES
HOMEWORK
& ASSIGNED
READINGS
DATE
SPECIFIC
OBJECTIVES
TOPIC (S)
WEEK 3 (09/26/2016)
• Define what culture is and articulate its four main manifestations:
language, religion, social structure, and education.
• Discuss how cultures systematically differ from each other.
• Understand the importance of ethics and ways to combat
corruption.
• Identify norms associated with strategic responses when firms
deal with ethical challenges.
• Discuss leading issues concerning culture, ethics, and norms.
Chapter 3: Emphasizing Informal Institutions: Culture, Ethics
and Norms
• Explain the top six languages that contribute to world population
and output.
• Discuss the hierarchical arrangement of individuals into social
categories.
• Describe and discuss low context and high context culture.
• Explain the extent to which members on a culture accept or
avoid ambiguous situations and uncertainty.
• Define and explain the Foreign Corrupt Practices Act.
• Describe and discuss economic development comparing
western values versus eastern values.
Group discussion of critical questions
Discuss issues of case studies.
Homework: read chapter 3
WEEK 4 ( 10/03/2016)
• Define resources and capabilities
• Explain how value is created from a firm’s resources and
capabilities.
• Articulate the difference between keeping an activity in house
and outsourcing it.
• Explain and discuss how to use a VRIO framework.
• Describe and discuss tangible and intangible resources and
capabilities.
• Discuss issues concerning leveraging resources and
capabilities.
Chapter 4: Leveraging Resources and Capabilities
• Discuss a series of activities used in the production of goods
and services that make a product or service more valuable.
• Describe the importance of benchmarking.
• Explain offshoring, onshoring, and captive sourcing.
• Discuss the combination of numerous resources and assets that
Page 5 of 15
enable a firm to gain a competitive advantage.
• Compare and contrast spending in the US versus India.
• Describe and discuss the benefits of outsourcing.
LEARNING
Group discussion of critical questions
ACTIVITIES
Discuss issues of case studies.
HOMEWORK Homework: Read chapter 4
& ASSIGNED Answer review questions 1, 6, 9,10,15 on page 112-113
READINGS
DATE
WEEK 5 (10/17/2016)
SPECIFIC
• Discuss the resource based and institution based views to
OBJECTIVES
answer why nations trade.
• Understand classical and modern theories of international trade.
• Explain and discuss the importance of political realities
governing international trade.
• Discuss issues concerning international trade.
• Discuss and explain trade deficit.
• Explain growth in world trade outpaces growth in world GDP
TOPIC (S)
Chapter 5: Trading Internationally
• Discuss the aggregation of importing and exporting the leads to
the country level trade surplus or deficit.
• Explain the major theories of international trade that were
advanced in the 20th century.
• Explain and discuss the theory of absolute advantage.
• Describe the theory of comparative advantage.
• Explain opportunity cost.
• Discuss the product life cycle theory.
LEARNING
Group discussion of critical questions
ACTIVITIES
Discuss issues of case studies.
HOMEWORK Homework: Read chapter 5
& ASSIGNED
READINGS
DATE
SPECIFIC
OBJECTIVES
WEEK 6 (10/24/2016)
• Explain and discuss the resource based and institution-based
views to discover why foreign direct investments take place.
• Describe how foreign direct investment results in ownership,
location, and internationalization advantages.
• Identify different political views on foreign direct investments,
based on an understanding of its benefits and costs to host and
home countries.
• Discuss issues related to foreign direct investments.
• Explain and describe the determinants of foreign exchange
Page 6 of 15
rates.
• Illustrate the evolution of the international monetary systems.
TOPIC (S)
FIRST EXAM (chapters 1, 2, 3, 4 and 5)
Chapter 6: Investing Abroad Directly
Chapter 7: Dealing with Foreign Exchange
• Explain the rights to appoint key managers and establish control
mechanisms.
• Identify firms’ strategic responses to deal with foreign exchange
movements.
• Discuss issues concerning foreign exchange movements.
• Define why firms prefer to FDI to licensing.
• Discuss the benefits of direct ownership.
• Explain and discuss oligopoly.
• Discuss basic supply and demand.
LEARNING
Group discussion of critical questions
ACTIVITIES
Discuss issues of case studies.
HOMEWORK Homework: Read chapter 6-7
& ASSIGNED Answer review questions 3, 8, 10, 12, 14 on page 197-198
READING
DATE
WEEK 7 (10/31/2016)
SPECIFIC
• Describe and discuss global economic integration.
OBJECTIVES
• Explain and discuss the evolution of GATT and the WTO and
discuss the current issues.
• Define and explain regional economic integration.
• Explain regional economic integration efforts in Europe, the
Americas, the Asia Pacific, and Africa.
• Discuss issues concerning global and regional economic
integration.
• Describe and discuss the political benefits for global economic
integration.
TOPIC (S)
Continuation Chapter 7: Dealing with Foreign Exchange
Chapter 8: Capitalizing on Global and Regional Integration
• Explain the global system that governs international trade
• Describe Trade Related Aspects of Intellectual Property Rights.
• Discuss the Doha Round- “The Doha Development Agenda.”
• Outline the pros and cons for regional economic integration.
• Describe and discuss the five main types of regional economic
integration.
• Discuss the benefits and costs of adopting the Euro.
LEARNING
Group discussion of critical questions
ACTIVITIES
Discuss issues of case studies.
HOMEWORK Homework: Read chapter 8
& ASSIGNED
Page 7 of 15
READINGS
DATE
SPECIFIC
OBJECTIVES
TOPIC (S)
LEARNING
ACTIVITIES
WEEK 8 (11/07/2016)
• Define entrepreneurship, entrepreneurs, and entrepreneurial
firms.
• Identify
the
institutions
and
resources
that
affect
entrepreneurship.
• Describe and discuss three characteristics of a growing
entrepreneurial firm.
• Discuss how international strategies for entering foreign markets
are different from those for staying in domestic markets.
• Discuss current issues concerning entrepreneurship.
• Describe and discuss small and medium sized enterprises.
Chapter 9: Growing and Internationalizing the Entrepreneurial
Firm
• Discuss the transaction cost and entrepreneurial opportunities.
• Describe and discuss a letter of credit.
• Illustrate and explain a born global firm.
• Explain the process of franchising.
• Discuss export intermediary/.
• Explain the process that a business must follow the
internationalize.
Group discussion of critical questions
Discuss issues of case studies.
HOMEWORK Homework: Read chapter 9
& ASSIGNED Answer review questions 1, 2, 4, 5, 7 on page 305
READINGS
DATE
WEEK 9 (11/14//2016)
SPECIFIC
• Discuss and understand how institutions and resources affect
OBJECTIVES
the liability of foreignness.
• Describe and discuss the quest for location specific advantages
with strategic goals.
• Compare and contrast first mover and late mover advantages.
• Outline how formal institutions affect domestic and international
competition.
• Articulate how resources and capabilities influence competitive
dynamics.
• Identify the drivers for attacks, counterattacks, and signaling.
TOPIC (S)
Chapter 10: Entering Foreign Markets
Chapter 11: Managing Global Competitive Dynamics
• Explain the comprehensive model of foreign market entries.
• Discuss current issues regarding foreign market entries.
• Explain and discuss the industry conditions conducive to
Page 8 of 15
cooperation and collusion.
• Discuss how local firms fight multinational enterprises.
• Describe and discuss issues concerning competitive dynamics.
Group discussion of critical questions
Discuss issues of case studies.
Homework: read chapter 10-11
LEARNING
ACTIVITIES
HOMEWORK
& ASSIGNED
READINGS
DATE
WEEK 10 (11/21/2016)
SPECIFIC
SECOND EXAM (Chapters 6, 7, 8, 9, 10, 11)
OBJECTIVES
• Define alliances and acquisitions.
• Articulate how institutions and resources influence alliances and
acquisitions.
• Describe how alliances are formed.
• Outline how alliances are evolved and dissolved.
• Discuss how alliances perform.
• Explain why firms undertake acquisitions.
TOPIC (S)
Chapter 12: Making Alliances and Acquisitions Work
• Understand why acquisitions often fail.
• Discuss current issues regarding alliances and acquisitions.
• Describe associations between firms that are based on contracts
and do not involve the sharing of ownership.
• Discuss when a transfer of the control of operations and
management from one firm to another.
• Discuss the advantages and the disadvantages of strategic
alliances.
• Compare and contrast equity based versus non equity based
alliances.
LEARNING
ACTIVITIES
Group discussion of critical questions
Discuss issues of case studies.
HOMEWORK Homework: read chapter 12
& ASSIGNED Answer review questions 3, 5,10, 12, 15 on page 388-389
READINGS
DATE
WEEK 11 (11/28/2016)
SPECIFIC
• Describe the relationship between multinational strategy and
OBJECTIVES
structure.
• Explain how institutions and resources affect strategy, structure,
and learning.
• Outline the challenges associated with learning, innovation, and
knowledge management.
• Discuss current issues concerning multinational strategy,
Page 9 of 15
TOPIC (S)
structure, and learning.
• Describe the framework of MNE management on how to
simultaneously deal with the pressures of both global integration
and local responsiveness.
• Discuss the four strategic choices for multinational enterprises.
Continuation Chapter 12: Making Alliances and Acquisitions
Work
Chapter 13: Strategizing, Structuring and Learning around the
World
• Describe and discuss localization strategy.
• Discuss global standardization strategy.
• Illustrate the international division structure of a company.
• Demonstrate a hypothetical global matrix structure.
• Explain the reciprocal relationship between multinational
strategy and structure.
• List and discuss knowledge management in four types of
multinational enterprises.
Group discussion of critical questions
Discuss issues of case studies.
Homework: read chapter 13
LEARNING
ACTIVITIES
HOMEWORK
& ASSIGNED
READINGS
DATE
WEEK 12 (12/05/2016)
SPECIFIC
• Articulate three of the four P’s in marketing in a global context.
OBJECTIVES
• Explain how the fourth p in marketing (place) has evolved to be
labeled supply chain management.
• Outline the triple A’s in supply change management (agility,
adaptability, and alignment).
• Discuss how institutions and resources affect marketing and
supply chain management.
• Discuss issues concerning marketing and supply chain
management.
• Describe market segmentation.
TOPIC (S)
Continuation Chapter 13: Strategizing, Structuring and
Learning around the World
Chapter 14: Competing on Marketing and Supply Chain
Management
• Explain and discuss price elasticity.
• Define the total cost of ownership.
• Discuss the country of origin effect.
• Explain blunders in international marketing.
• Explain and discuss the decision to either produce in house or to
outsource.
Page 10 of 15
LEARNING
ACTIVITIES
HOMEWORK
& ASSIGNED
READINGS
DATE
SPECIFIC
OBJECTIVES
TOPIC (S)
• Describe market orientation versus relationship orientation.
Group discussion of critical questions
Discuss issues of case studies.
Read chapter 14
Answer review questions 4, 6, 8, 10, 12 on page 486
WEEK 13 (12/12/2016)
• Outline the two means of financing decisions, equity, and debt.
• Differentiate various ownership patterns around the world.
• Articulate the role of managers in both principal agent and
principal-principal conflicts.
• Explain the role of the Board of Directors.
• Identify voice based and exit based governance mechanisms
and their combination as a package.
• Acquire a global perspective on how governance mechanisms
vary around the world.
• Articulate what a stakeholder view of the firm is.
• Apply the institution based and resource based views to analyze
corporate social responsibility.
• Discuss issues concerning social responsibility.
• Describe and discuss stakeholder.
• Explain global sustainability.
Describe and discuss the primary stakeholder groups.
Chapter 16: Financing and Governing the Corporation Globally
Chapter 17: Managing Corporate Social Responsibility Globally
• Articulate how institutions and resources affect corporate finance
and governance.
• Discuss issues concerning corporate finance and governance.
• Explain how to reduce the cost of capital.
• Illustrate how the cost of capital is lower globally than
domestically.
• Describe and discuss expropriation.
• Define and explain a leveraged buyout.
• Discuss corporate social responsibility for multinational
enterprises.
• Explain the economic, social, and environmental performance
that simultaneously satisfies the demands of all stakeholder
groups.
Page 11 of 15
•
LEARNING
ACTIVITIES
Discuss hoe the US chemical industry responds to
environmental pressures.
• Explain and discuss a reactive strategy to a situation.
• Describe the firms’ participation in social causes not directly
related to the management of primary stakeholders.
• Discuss “green practices” and should they be voluntary or
mandatory for businesses.
Group discussion of critical questions
Discuss issues of case studies.
HOMEWORK Read chapter 16
& ASSIGNED Read Chapter 17
READINGS
DATE
WEEK 14 (12/19/2016)
SPECIFIC
Final Project and Presentation
OBJECTIVES
THIRD EXAM (Chapters 12, 13, 14, 16 and 17)
Instructional Methods
In developing methodological strategies, it is best to discuss them between teachers
and students in an environment of freedom and mutual agreement in order to ensure
that the students make them their own and take responsibility for their execution and for
attaining the goals of this course.
The following strategies may be used in this class:
1.
2.
3.
4.
5.
6.
7.
8.
A review of the literature.
Check of the reading.
Analysis of assigned readings.
Group discussions.
Individual and group discussions.
Preparation of reports.
Preparation of a didactic plan.
Carrying out a micro-class.
Page 12 of 15
Suggested Textbooks
Global Business Today
Author: Charles W. L. Hill
Publisher: McGraw-Hill Education; 8th edition (January 16, 2013)
ISBN-10: 0078112621 | ISBN-13: 978-0078112621
Business
Authors: William M. Pride, Robert J. Hughes, and Jack R. Kapoor
Publisher: Cengage Learning; 9th edition (December 27, 2006)
ISBN-10: 0618770917 | ISBN-13: 978-0618770915
Global Business Law: Principles and Practice of International Commerce and
Investment
Author: John W. Head
Publisher: Carolina Academic Press; 3rd edition (May 31, 2012)
ISBN-10: 1611631513 | ISBN-13: 978-1611631517
Assessment Criteria and Methods of Evaluating Students
96 – 100%
90 – 95%
87 – 89%
83 – 86%
80 – 82%
77 – 79%
73 – 76%
70 – 72%
67 – 69%
63 – 66%
60 – 62 %
< 59%
A
 A B+
B
 B C+
C
 C D+
D
 DF
Do not count on a curve!
Page 13 of 15
Generally, the grades “A” and “B” are considered passing grades. Grades "W"
and "I" indicate that no grades were earned for the course. A "W" grade indicates
that the student withdrew from the course. An "I" grade indicates that the
student was passing the course, but failed to complete all the required course
work. The instructor, in his/her discretion may grant an "I" grade instead of an
"F", pending completion of the course work by the student within a specified time
arranged by the instructor and told to the student.
It is the student's
responsibility to follow-up with the instructor to complete the course work. If the
course work is not completed by the arranged time, the “I” grade becomes an
“F".
Distribution of Grade Elements
Homework:
Exams (First, Second, Third):
Final Presentation and Research Paper:
15%
60% (20% each)
25%
Total:
100 %
Date Syllabus Was Last Reviewed: August 2016
STUDENT AGREEMENT
Print Student’s Name: _______________________________________ Date:
______________
Course Number and Prefix: _______________
Instructor: _____________________
Semester: _____________________________
Contact Information:
Telephone Number: _______________________________
Cell Number: _____________
Page 14 of 15
Student’s E-mail: __________________________________
I ___________________________ have received a copy of the syllabus for the above
course. I understand and agree to abide by the terms of this syllabus. I also
acknowledge receipt of the syllabus supplementary information.
Page 15 of 15