Cariou vs. Prince: THE COPYRIGHT BUNGLE by Joy

9/19/12
Cariou v. Prince: The Copyright Bungle by Joy Garnett - artnet Magazine
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A photo by Patrick Cariou at left, and its adaptation by Richard Prince at right
Cariou vs. Prince:
THE COPYRIGHT BUNGLE
by Joy Garnett
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As is well­known, the artist Richard Prince has lost his copyright infringement suit to the
photographer Patrick Cariou [see Artnet News, March 21, 2011]. The decision is now
pending an appeal. The news has prompted heated commentary by almost everyone,
including copyright maximalists, photographers, collage artists, painters who use appropriated
imagery, New York dealers and “open source” mavens. IP lawyers have written boilerplate
statements, typically devoid of any nuance or even the most basic understanding of the
visual arts. Artists and photographers who either bear Prince a personal grudge, or else find
his and others’ methods of appropriation suspect, have trotted out the usual platitudes:
"lazy" "thief" "millionaire." In fact, one would think from reading the comments sections of
art blogs that Prince’s great crime was in being successful, and that copyright is a convenient
tool for redistributing some of his wealth.
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Cariou v. Prince: The Copyright Bungle by Joy Garnett - artnet Magazine
But copyright law is not about generating or artificially leveraging artists’ income. It is
certainly not about redistributing deserved or undeserved wealth. Copyright is about
regulating mass production. Its roots are in late 17th­ and early 18th­century publishing and
the globalization of the printing press (cf: Statute of Anne, ca. 1709). Long before digital
technologies changed the game plan, copyright became a way to deal with the new global
mass culture.
Later, photography, because it too relied on mass production and distribution, became reliant
on copyright. Among other things, copyright could be wielded as a deterrent for those who
might reproduce and profit from works without the permission of their authors. The problem
lay in the fact that, with mass­produced works of literature, music or visual art, there is no
inherent or tangible difference between an original and a copy. Obviously, this is not so for
paintings, sculpture, etc. ­­ one­of­a­kind art objects. And authors of one­of­a­kind works
have not conventionally relied on copyright to collect licensing fees or royalties, since there
are no mass­produced copies that can be sold ­­ only originals. Hence, painters and sculptors
have used different earning models, such as the gallery system, for selling their work.
Patrick Cariou comes out of photography culture, which is part of mass culture. Photography
culture lives and breathes by licensing agreements and royalties, and through copyright.
Richard Prince, comes out of a moment when artists were using “appropriation” as a tool to
comment on and criticize mass production. His work has always referenced his source
material, and hence mass culture itself. Part of the value of his work today, around which
much of the case revolves, is based on his reputation as a critic of and commentator on mass
culture.
For the disputed “Canal Zone” series, Prince took copies of photographs from Yes Rasta,
Cariou’s book on Rastafarian culture (PowerHouse Books, 2000, $60). In other words, Prince
re­used photographs that had been mass­produced in the form of a book, in order to make
his collage­like paintings. To say that Cariou’s work was used as “raw material” is not to
demean the work; it is simply a factual description of how the photographs were used. The
“Canal Zone” series also incorporates works by other photographers, including some by the
underground filmmaker Richard Kern. Prince took more than 40 of Cariou’s images, scanned
them, blew them up, affixed them to enormous canvases, collaged and squeegeed them
together with other elements, oil stick and paint, producing one­of­a­kind objects. These
large­scale collaged paintings reference their sources by re­instituting them as singular
objects. On that basis alone, Prince’s work is transformative ­­ a determining factor that U.S.
District Court Judge Deborah A. Batts unfortunately chose to ignore.
What leaves me breathless is one particular irony, among the many that surround this case,
regarding Judge Batts’ decision in the awarding of damages, which include, potentially, the
destruction of the offending works. The very existence of Prince’s “Canal Zone” series is
apparently now in peril, in part because no one seems to be able to tell the difference
between a painting, which is a one­of­a­kind object, and a photograph, which is by definition
mass­producible.
Hence the irony. Some things cannot be easily destroyed, and whatever Prince may have
done with the mass­produced copies of Cariou’s photographs, the photographs themselves
remain intact. But one­of­kind art objects, once disposed of, are deleted forever.
JOY GARNETT is a painter who blogs at NEWSgrist.com.
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