Mixers - A Growing Category
The Mixers category currently stands as the second largest category in soft drinks in
the on-trade market, thanks to the resurgence in classic serves like Gin & Tonic and
Whiskey & Ginger Ale. The category is growing quickly, benefiting from +10.3%
value growth and driving the highest price per litre of any soft drink category in the
on-trade. Worth c. €15 per litre, it provides an important revenue stream for your outlet.
The Benefits
To Your Premises
• Improved liquid matching key spirit tasting
notes to improve the drinking experience
for consumers thus driving sales
• Iconic new non-returnable bottle with distinctive
branding for easy navigation throughout the range
• Different size bottles allowing you the
opportunity to increase profit with the bigger
bottle or meet the preference of the consumer
• As G&T is in massive growth, having an
exceptional Irish tonic brand with excellent liquid
is meeting the expectations of your customers
• Providing you and your customers with
an excellent range of mixers to go
with different spirits
Club Investment in the Category
ATL
Consumer PR
Trade Press
Point of Purchase Material
Digital
Sampling
Source: Nielsen on-trade audit, MAT to end Jan 2017.
Contact Us
Counterpoint Wholesale Ireland Ltd.
Kilcarbery Business Park, Nangor Road, Clondalkin, Dublin 22
T: 01-4136709 W: www.counterpointireland.com
Club Tonic delivers its own unique flavour profile.
Following on from this with production in
Dublin and Belfast, Club invented the world’s
first Ginger Ale in 1852. Club Soda and Club
Ginger Ale were globally recognised for
their quality and awarded 32 gold medals
across Paris, Jamaica, Liverpool and New
York exhibitions during the 1890s. With such
esteem Club Mixers was recognised by White
Star line and sold on the Titanic.
Sweetness: Low to medium intensity sweetness
Mouth-feel: Thin and clean with high fizz
Aroma: Medium - high zesty grapefruit
and citrus notes
SLIML
IN
Aftertaste: Clean finish with lingering grapefruit
notes & soft quinine bitterness
N
MO
LE
Sharp and
sophisticated,
tangy lemon
flavours are perfectly
balanced with the
pleasant bitterness
of quinine.
ER
AT
W
Expertly
blended, our
Tonic Water has
crisp citrus notes
balanced with a
distinct fizz.
ER
AT
W
Based on our
original, our crisp
Soda Water is both
bubbly and
refreshing.
WHIT
E
Augustine Thwaites established his
apothecary’s business in Dublin in the 18th
Century. A considerable part of his trade
consisted of the importation of natural spring
waters from the continent. His son Augustine
Thwaites Jnr, developed Soda Water whilst
studying Medicine in Trinity College! They
went on to market the product as being
from the inventors and sole preparers of the
Original Soda Water.
SODA
Tasting Notes
Based on our
original recipe, this
Slimline Tonic is crisp
and refreshing but
with fewer calories
per sip.
BITTE
R
The Story Behind The Brand
E
NIC WATE
R
TO
TONI
C
Club’s new Tonic is skilfully blended, with crisp citrus notes balanced with a distinct fizz.
Developed in conjunction with both customers and consumers our great-tasting tonic
really lifts consumer’s spirits – in both senses of the word. It’s truly an iconic tonic!
E
AL
Invented in
1852, our Ginger
Ale delights with
a refreshing yet
spicy taste.
NADE
MO
LE
Deliciously
vibrant, our
lemonade is made
with real lemons
for a smooth,
zesty flavour.
Overall: Well balanced clean palate with a hint of
grapefruit and a dry quinine finish.
Taste Vs Competitors
How is Club Tonic Water different?
Schweppes: Schweppes has a high overall flavour intensity
with more grapefruit notes and a more bitter finish
Fever-tree: Fever-tree has a polarising flavour profile which
combines citrus lemon elements with a high intensity bitterness
Fentimans: Fentimans delivers more lemon skin (pithy) notes
and a more sour profile
125ml Non Returnable Glass Bottles
Club Mixers have been lifting Irish spirits since 1852, with 2017
representing the 165th anniversary since the first bottle was produced.
Winning Range
GING
ER
Exceptional New Tonic
New NRB Bottles
To celebrate our heritage we are delighted to introduce two iconic bottles in 125ml and 200ml
formats. Our new Non-Returnable Club Mixers bottle delivers our heritage in a modern way,
with a sleek design featuring broad confident shoulders on the bottle neck accompanied by
1852 embossed on the end of the bottle to add to the premium finish. Our metallic labels really
bring elegance to the design. Our new Non-Returnable Bottles are available in cases of 24.
125ml Non Returnable Bottle (Case of 24) Available In:
Tonic , Slimline Tonic, Soda Water, Ginger Ale, White Lemonade, Bitter Lemon
200ml Non Returnable Bottle (Case of 24) Available In:
Tonic, Slimline Tonic, Ginger Ale, Soda Water