LAURIER ATHLETICS
IDENTITY STANDARDS
POLICIES, PROCEDURES,
AND VISUAL STANDARDS
www.laurierathletics.com
Use of Colour with the Golden Hawks Logomark
The Laurier Golden Hawks logomark is designed to be reproduced in one or two colours. When choosing colours for the
Golden Hawk logomark, the required colour matches are from the Pantone Matching System (PMS) PMS 273 (Purple),
PMS 130 (Light Gold) or PMS 131 (Dark Gold).
ACCEPTABLE COLOURS
Pantone 273
HEX: 3D168B
RGB R:61/G:22/B:139
CMYK C:94/M:100/Y:12/K:6
Pantone 130
HEX: F8B800
RGB R:248/G:184/B:0
CMYK C:6/M:30/Y:99/K:0
Pantone 131
HEX: F8B800
RGB R:209/G:151/B:0
CMYK C:21/M:41/Y:100/K:2
Laurier Golden Hawks
logo on a light field
Laurier Golden Hawks
logo on a dark field
Laurier Golden Hawks
logo on a light field
Laurier Golden Hawks
logo on a dark field
Refer to the notes for the uses of each
Guidelines for Colour
DO NOT arbitrarily use colours to differentiate
details within the logomark.
DO NOT use background colours with little
contrast.
DO NOT reproduce the logomark using stripes
or patterns.
Logo colours may be adjusted to match stock
uniform material colours. Please contact Ari
Grossman for futher information.
When in doubt, contact Ari Grossman, WLU
Athletics.
Notes:
Pantone 273 may appear blue when printed on office printers; it will appear purple when printed on
professional printers (Printing Services, etc.).
On purple (or dark coloured) backgrounds, use Pantone 130.
One qhite (or light coloured) backgrounds, use Pantone 131.
All uses of the Golden Hawk logo must be approved by the Department of Athletics and Recreation.
Introduction
This manual has been designed to help assist those who are legally entitled to reproduce the Wilfrid Laurier Golden
Hawks logomark.
When considering using the Golden Hawk logomark, it is necessary to give consideration as to which logomark would be
appropriate for the given products or usages. It is crucial to maintain consistency amongst all logomarks and their usages
in order to maintain a cohesive and identifiable program for the Athletics Department as well as the Laurier community.
Also, the use of the logomark should be tasteful and appropriate, as the presentation of the logomark directly influences
the stature and image of the Wilfrid Laurier University’s Athletics and Recreation Department. The information contained
in this manual is intended to help in the selection of appropriate visuals, achieve correct reproductions, and provide good
design direction.
Elements & Reproduction
The Wilfrid Laurier
University Athletics logomark consists of a stylized
“Hawk” image accompanied
by a text selection that may
be altered to differentiate
various sports and recreation programs. There are
four primary configurations
of the athletics logomark
- known as primary signatures versions - that may be
used.
1. Logomark
2. Logomark with text
3. Logomark for dark fields
4. Logomark with text for dark
fields
With approval from the Athletics Department at Wilfrid
Laurier University, special
secondary versions of the
Laurier logomark may be
used. See the section
“Secondary Signature Logos” later in this manual for
guidelines on their usage.
No other configurations of
the Hawk logotype may be
created. All reproductions of
this logomark should be accomplished by acquiring the
image from camera-ready
artwork.
NOTE: Freehand or other
renditions of the Wilfrid
Laurier Golden Hawks
logotype, including scanned,
auto-traced, or other computer generated versions are
not acceptable. This includes
logomarks pulled from the
web.
Electronic versions are available from Ari Grossman,
Manager of Communications and Business Operations at [email protected]
or (519) 884-0710 ext 6483.
DO NOT alter, adjust or
modify them in any way
without approval from the
Wilfrid Laurier University
Athletics Department.
Other Guidelines
A. DO NOT reconfigure the
location of the text on the
logomark.
E. DO NOT use excessive
graphics to accentuate the
logomark. One or maximum
two effects may be used.
B. DO NOT have the bottom
The goal is to preserve the
text exceed the width of the
colours of the logomark.
“Laurier” text.
F. DO NOT stylize the bottom
C. DO NOT use different
font with italics or text warp.
typestyles for the text. The
top must be “Laurier” in
G. DO NOT flip the logomark
Palatino Linotype, and the
so that it faces left.
bottom must be
FrizQuadrata BT.
**Any designs featuring the
athletics logomark must be
D. DO NOT use only the text approved by the Wilfrid Laurier
without the hawk logo.
University Athletics Department before implementation.
X
LAURIER
FOOTBALL
A
X
VOLLEYBALL
1. Logomark
2. Logomark with text
C
X
E
3. Logomark for dark fields
4. Logomark with text
for dark fields
X
BASKETBALL
B
X
X
D
F
X
G
Note: Templates are available.
WILFRID LAURIER GOLDEN HAWKS IDENTITY STANDARDS MANUAL/PAGE 2
Wilfrid Laurier University Logomark and Identifier
The Laurier logomark was designed to allow
flexibility in incorporating various sports
and recreational programs associated with
Wilfrid Laurier University in its text. To
maintain consistency amongst the logomarks
produced, some standard guidelines have
been established.
A
curling
B
C
A. The height of the bottom text is 2/3 the
size of the“Laurier” text.
Approved Laurier Top Typeface
B. The bottom text is always set in all caps
and is centred on the bottom of the Hawk.
The bottom text is always within the
width of the “Laurier” text, and is aimed
to reach the edges of “Laurier” if it
appears tasteful.
Palatino Linotype, Bold
ABCDEFGHIJKLMNOPQRSTUVQXYZ
Approved Laurier Bottom Typeface
C. The approved font for the bottom text is
FrizQuadrata BT. The bottom text will
ALWAYS be purple or white.
FrizQuadrata BT, Bold
ABCDEFGHIJKLMNOPQRSTUVQXYZ
Secondary Signature Logos
Certain applications will require
the modification of the logomark. These modifications need
to be approved by the Wilfrid
Laurier University Department
of Athletics and Recreation before the implementation of the
application. The deparment has
already approved the following
modifications on the right.
If there are applications needed
that are not covered by these
guidelines, contact the Wilfrid
Laurier University Department
of Athletics and Recreation at
the number listed below for
approval of the usage before
producing such applications. In
all cases, consider the usage and
how it might affect the image of
the department. It is not acceptable to use the Laurier logomark
in any way that will represent
the university or department in
a negative or unfavourable way.
X
VOLLEYBALL
Logo Use Guidelines
• All reproductions must avoid
distortion of the logos; any and all
alterations of the logo’s size must
be done using a uniform scale.
• The logos must appear in the
official colours of the Department
of Athletics and Recreation.
Recreation Seal
Alternate Laurier Logo
Golden Hawk
BASKETBALL
Two Variations of the Hawk Logo for Sports Teams
INTRAMURALS
Laurier Logo for Recreation
Wilfrid Laurier University Department of Athletics and Recreation
Ari Grossman, Manager of Communications and Business Operations
(519) 884-0710 ext. 6483, [email protected]
WILFRID LAURIER GOLDEN HAWKS IDENTITY STANDARDS MANUAL/PAGE 3
• All backgrounds should provide
sufficient contrast and not have
a pattern that detracts from the
logo’s complete legibility.
• Any alteration to the logo’s ratio,
colours or elements is prohibited.
• If you have any further questions, please contact the Department of Athletics and Recreation
for direction.