18
Step System:
Tap Revolution-Dynamics to
Fuel Rapid Business Growth,
Build an Army of Evangelists and
Build Something that Matters!
@2016 Jonathan Fields. All rights reserved | www.goodlifeproject.com/tell-me-more
START YOUR REVOLUTION TODAY!
goodlifeproject.com/revolution
©2016 JONATHAN FIELDS. ALL RIGHTS RESERVED.
THIS GUIDEBOOK MAY NOT BE COPIED, SHARED OR DISTRIBUTED,
IN WHOLE OR IN PART, BY ANY MEANS, ELECTRONIC OR PRINT,
WITHOUT EXPRESS PERMISSION.
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Page 2
Get the absolute MOST value out of
this powerful training experience.
Do These 4 Things NOW.
1.
PRINT OUT this revolution training guidebook. This is so
important. Stop what you’re doing and DO THIS NOW!!!
2.
Keep it where you can see it while you watch the videos.
3.
Fill it in during the video series to ensure you learn the most and leave
with killer notes.
4.
Makes notes in the margins about how each element might apply to
your specific idea or venture.
Please feel free to use this a guide to take notes and fill in the answers
as we work through the 18-elements together:
@2016 Jonathan Fields. All rights reserved | www.goodlifeproject.com/tell-me-more
Page 3
Can the core ideals of POLITICAL REVOLUTION
be applied in a CONSUMER context to both
empower large numbers of people AND launch
or grow a product, brand or company?
Swap POLITICAL defiance vs. CONSUMER defiance
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iÊV>ÕÃi»Ê Ê
UÊ -
>Ài`ÊÃiÃiÊvÊÜiÀÃ
«ÊÊÌ
iÊÕÌViÊvÕiÃÊL}}iÀÊ>VÌÊ Ê
UÊ -V>iÊÀi>V
Ê>`Ê«>VÌÊ>ÌÊ>ÊvÀ>VÌÊvÊVÃÌÊvÊLÕ}
ÌÊ>ÌÌiÌÊ Ê
UÊ -V>iÊÀi>V
]Ê«>VÌÊ>`ÊÀiÛiÕiÊÊ>ÊvÀ>VÌÊvÊÌ
iÊÌiÊ Ê
UÊ /ÀLiÊ`Þ>VÃÊÀ>ÌV
iÌÊEÊÃÕÃÌ>ÊÌÛ>ÌÊ>`Ê>LÌÞÊ Ê
UÊ «ÜiÀÊ>ÃÃÊÕLiÀÃÊvÊ«i«iÊÌÊVÀi>ÌiÊÜÊiÜÊÀi>ÌiÃ
@2016 Jonathan Fields. All rights reserved | www.goodlifeproject.com/tell-me-more
Page 4
The Art of Revolution™ Framework"
integrates elements from:
zEvangelist
growth mechanics
z Social technology
z Response-marketing
z Behavior-change
z Story-architecture
zSocial-dynamics
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Page 5
The Art of Revolution™ Framework: 18 Core Elements
Define your Revolutionary Avatar
element
#1
This is a critical, yet missed step, because it is the key to
MESSAGING AND CONNECTING.
z
Who must you rally to make it happen?
Notes:
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Page 6
The Art of Revolution™ Framework : 18 Core Elements
Identify your
SHARED UNFAIRNESS OR PAIN
to rally around.
z
z
element
#2
People come together around SHARED EMOTION
Is it FELT or LATENT?
Notes:
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@2016 Jonathan Fields. All rights reserved | www.goodlifeproject.com/tell-me-more
Page 7
The Art of Revolution™ Framework: 18 Core Elements
Who is the DICTATOR?
z
Provides a powerful EMOTIONAL RALLY POINT
z
Helps to HARMONIZE AND FOCUS BEHAVIOR
z
Easier to craft STORY AND MESSAGING
z
4 big types in
business context
element
#3
|PARADIGM
|INSTITUTION
|UNIVERSAL COMPETITOR TRAIT
|INDIVIDUAL
Notes:
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Page 8
The Art of Revolution™ Framework: 18 Core Elements
Who’s Your LEADER?
z
element
#4
Top 3 defining traits
|HUMILITY
|VULNERABILITY
|ONE OF US
|BONUS - DECISIVENESS
Notes:
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Page 9
The Art of Revolution™ Framework: 18 Core Elements
What is your INCITING INCIDENT?
z
element
#5
It can be either NATURAL or ENGINEERED
Notes:
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Page 10
The Art of Revolution™ Framework: 18 Core Elements
Identify your “AWAY FROM” RALLY CRY
z
What are you RALLY AGAINST OR SEEKING TO END?
z
Leverages PAIN OF INCITING INCIDENT
z
SHARED UNEASE unites people
element
#6
Notes:
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Page 11
The Art of Revolution™ Framework: 18 Core Elements
Identify your “Unifying BELIEFS”
z
element
#7
Craft your CREED
Notes:
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Page 12
The Art of Revolution™ Framework: 18 Core Elements
Identify your “TOWARD” VISION
z
Create a clear, specific VISION FOR A NEW REALITY
z
COMMERCIAL INTEGRATION
element
#8
{ORGANIC
{CONTEXT-SENSITIVE
{RELEVANT
Notes:
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Page 13
The Art of Revolution™ Framework: 18 Core Elements
Building Your RESONANT STORY
z
element
#9
Frame as a classic HERO’S JOURNEY
Notes:
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Page 14
The Art of Revolution™ Framework: 18 Core Elements
Craft your MANIFESTO
to bring your TRIBE together
Includes
z
AWAY FROM
z
UNIFYING BELIEFS
z
TOWARD
z
RESONANT STORY
element
#10
Notes:
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Page 15
The Art of Revolution™ Framework: 18 Core Elements
Define THE REVOLUTIONARY PATH
element
#11
Key decision you need to make up front,
it is TRANSACTIONAL or SUSTAINED?
Notes:
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Page 16
The Art of Revolution™ Framework: 18 Core Elements
Cultivate & Deepen TRIBE MENTALITY
z
Serve the BELONGING GAP
z
Two keys to focus on are SYMBOLOGY and LANGUAGE
element
#12
Notes:
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Page 17
The Art of Revolution™ Framework: 18 Core Elements
Identify & Assemble Your TORCHBEARERS
z
Empower them to lead with:
|KNOWLEDGE
|SUPPORT
|TOOLS
|ACCESS
element
#13
Notes:
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@2016 Jonathan Fields. All rights reserved | www.goodlifeproject.com/tell-me-more
Page 18
The Art of Revolution™ Framework: 18 Core Elements
Identify and Recruit Key RESOURCES & ALLIES
element
#14
zWhat roles will be necessary?
TOP
3
{CORE LEADERS
{EVANGELIST
{EDUCATORS
Notes:
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@2016 Jonathan Fields. All rights reserved | www.goodlifeproject.com/tell-me-more
Page 19
element
#15
The Art of Revolution™ Framework: 18 Core Elements
Be EVERYWHERE all at ONCE
z
ID & tap channels your followers TRUST AND USE
z
Weigh need for COMMUNITY in light of THE PATH
z
Multiple CHANNELS at once, but one main HOME BASE
Notes:
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Page 20
The Art of Revolution™ Framework: 18 Core Elements
Create Mechanisms to
TRACK ACTION and MILESTONES
element
#16
Notes:
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Page 21
The Art of Revolution™ Framework: 18 Core Elements
Design for CONTAGION
element
#17
zSOCIAL CURRENCY
6
ELEMENTS
zTRIGGERS
zEMOTION
zOBSERVABILITY
zVALUE
zSTORIES Notes:
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Page 22
The Art of Revolution™ Framework: 18 Core Elements
Ultimate structural goal is to hit your
TIPPING POINT
z
element
#18
Energy needed to expand becomes
SELF-GENERATING and AUTO-RENEWING.
Notes:
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@2016 Jonathan Fields. All rights reserved | www.goodlifeproject.com/tell-me-more
Page 23
WRAP UP
People who learn and master the core elements of
The Art of Revolution™ Framework SERVE more people on a deeper level,
MAGNIFY reach and impact faster and better EMPOWER individuals
to self-actualize and create their own improved realities with a FRACTION
of the effort and cost.
2 BIG IDEAS...
Give people SOMETHING TO BELIEVE IN and SOMETHING TO BELONG TO.
Our greatest opportunity for impact lies not just in connecting people to us
and our ideas, but in CREATING A SAFE PLACE WHERE PEOPLE CAN
CONNECT WITH AND SUPPORT EACH OTHER IN THE QUEST TO TAKE
THE SUSTAINED ACTION THAT LEADS TO PROFOUND CHANGE.
START YOUR REVOLUTION TODAY!
WE CAN HELP...
goodlifeproject.com/revolution
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Page 24
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