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STYLE & TRAVEL
Patrizia Savarese
Fashion on the Farm
Should Jerseys
Be Billboards?
A Fendi Scion’s New Ventures, ON STYLE D4
SPORTS D6
THE WALL STREET JOURNAL.
© 2012 Dow Jones & Company. All Rights Reserved.
Thursday, November 1, 2012 | D1
Face Time at the ‘Makeup Bar’
Public Face
About 78% of women say they wear makeup to ‘look and feel more
professional,’ according to a survey from Mintel, a research firm.
Fine Line
Salon Speed
Eyeliner is one of the trickiest products to apply. ‘Daytime smoky
eye’ is the most requested look at Blushington.
Blushington Makeup & Beauty Lounge in West Hollywood,
Calif., offers makeup application for $40 in 45 minutes or less.
scious woman. For a flat fee of about
$40, a professional makeup artist will
apply a full face of makeup and have her
on her way in about 45 minutes. Special
services, like eyelash extensions and airbrush application of foundation, are
available for an extra cost.
Los Angeles-area makeup bars including Blushington Makeup & Beauty
Lounge and Makeup & Go serve the
needs of women in the entertainment
BY ELIZABETH HOLMES
When Amelia Alvarez wants to look
really good, she has a special technique
for putting on her makeup: The 31-yearold, who lives in Los Angeles, Calif.,
books an appointment with a makeup
bar and pays a professional to do it.
Makeup bars are cropping up in big
cities and offering an appealing business
proposition to time-starved, image-con-
Party Time
At Makeup & Go,
also in Los
Angeles,
communal makeup
stations encourage
socializing. The
makeup bar can
handle up to 18
customers at once.
industry. Blushbaby Makeup Studio in
Atlanta specializes in eyelash extensions. Wink Eyelash Bar and Makeup
Studio is popular with brides around
New Orleans.
On the heels of blow-dry bars, nail
salons and other quick-service beauty
concepts, makeup bars might seem, at
first blush, to be selling an unnecessary
service. Why pay a makeup artist when
you can put makeup on yourself? But
while most women have some inkling of
how to apply mascara, eyeliner and
other cosmetics, few can do it as well as
a professional can.
Ms. Alvarez, who works as an actress, says although she rarely wears
more makeup than lip balm and blush,
she has visited Blushington three times,
including once before a big meeting.
“When you walk out of there, you feel
like you’ve been given something you
couldn’t do yourself,” she says. “It is for
when you want to look your absolute
best.”
Makeup bars are selling an upgrade
of the way many women, somewhat bePlease turn to page D4
Beauty Blending
Makeup artists often combine different products to create the best
color. About 1/3 of women wear lip gloss every day, Mintel says.
Brand Neutral
Rather than using a single product line, makeup bars pick from an
array of brands.
The Airport-Security Guessing Game
BY SCOTT MCCARTNEY
No risk?
Know risk.
Can I bring
scissors onto an
airplane—wasn’t
the ban on that
lifted long ago?
a. Yes
Getty Images
b. No
sibly getting missed in regular checkpoint screening. In response to questions about random gate checks of
I.D.s and other non-routine screening,
the agency issued a statement saying
it “employs multiple layers of security throughout the airport where
passengers may be randomly selected
for additional screening, to include
additional screening in gate areas.”
Consider a situation I witnessed
last month in Santiago, Chile. Passengers were facing a 10-hour flight in
coach and so, worried about dehydration, taking medication and the potential for blood clots, some passengers bought bottled water after
passing through security screening.
When it was time to board, security
agents lined the jet-bridge and confiscated the unopened water bottles.
What about traveling
with pumpkin pie—
will TSA let you carry
it on board? For the
answer to this and
other questions,
please turn to D2.
There were no warning signs in
the terminal or gift shops. An agent
declared, contrary to rules in the
U.S., that “Liquids aren’t allowed in
the cabin.”
Yet clerks then handed passengers
their wine bottles purchased in the
duty free store.
TSA says security plans for U.S.bound flights must meet TSA policies. A spokeswoman for American
Airlines, the largest U.S. carrier to
South America, said some countries
don’t search for liquids and gels to
U.S. standards, and so a special check
has to be made at boarding of U.S.bound flights.
Duty-free liquids are permitted if
handed to travelers at the gate because they have been under airport
Please turn to the next page
No one can fully predict tomorrow’s risks. But
in today’s fundamentally changed investment
world, the risks are less foreseeable and more
misunderstood than ever—and can cause
lasting damage.
BNY Mellon Wealth Management has helped
thousands of investors uncover opportunities,
navigate hidden risks and achieve success. May
we help you? Contact us for a complimentary,
confidential 2020 Risk AuditSM.
Tracy C. Nickl
(877) 267-0198
[email protected]
bnymellonwealthmanagement.com
2020 Risk Audit is a service mark owned by The Bank of New York Mellon Corporation.
©2012 The Bank of New York Mellon Corporation. All rights reserved. Products and services
may be provided by various subsidiaries of The Bank of New York Mellon Corporation.
P2JW306000-0-D00100-1--------XA
Sometimes you can carry your
wallet through the airport X-ray machine, sometimes you can’t. Sometimes that trusted-traveler membership speeds you though security,
other times, well, sorry. And you
might get a surprise check of your
driver’s license at the
THE MIDDLE boarding gate.
SEAT
For the past decade, travelers have
learned to adapt to a changing array
of security requirements—shoes off,
liquids restricted, bodies scanned and
patted down. Frequent fliers try to
adjust, knowing that following a routine makes navigating airports
quicker and less stressful.
And yet the Transportation Security Administration has consistently
been inconsistent.
Six times this year, Laura Aguiar,
a frequent traveler and health-care
consultant from Albuquerque, N.M.,
has run into unexpected TSA checks
of her driver’s license at boarding
gates. The identification sometimes
isn’t even matched to her boarding
pass. The screener just wants to see
if she has an I.D.
“It’s crazy. It’s completely unnecessary. How is this keeping me safe?”
asks Ms. Aguiar.
TSA sometimes changes its procedures on purpose so bad guys can’t
count on routine. At other times,
screeners fail to follow the agency’s
own rules, or exercise discretion to
change things up. Occasionally, unusual requirements for security exist
in different countries, prescribed by
TSA for flights to the U.S., because
local procedures alone aren’t trusted.
TSA says randomness and layers
of security are important to protecting airplanes and travelers. The
agency has noted in the past the potential for “insider” threats, as well
as weapons or forged identities pos-
Michal Czerwonka for The Wall Street Journal (5); Makeup & Go (left)
More Women Value Professional Application— With a Glass of Wine
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