2015
Community Survey Results
The Hershey Public Library Board of
Directors
Township of Derry
February 16, 2016
Table of Contents
Hershey Public Library 2015 Community Survey and 2015 Teen Survey Findings.............................................. 1
Introduction ..................................................................................................................................................... 1
Background .................................................................................................................................................. 1
Survey Methodology.................................................................................................................................... 1
Survey Respondents .................................................................................................................................... 1
Survey Results and the Library’s Strategic Plan ........................................................................................... 1
2015 Community Survey Data Analysis ........................................................................................................... 2
Response Rates and Demographics............................................................................................................. 2
Satisfaction with the Library and Comments .............................................................................................. 3
Current Use of Library Services ................................................................................................................... 4
Receiving information about the library...................................................................................................... 8
Library Donations ........................................................................................................................................ 9
Into the Future............................................................................................................................................. 9
2015 Teen Survey Data Analysis .................................................................................................................... 10
Introduction: .............................................................................................................................................. 10
Response Rates and Demographics........................................................................................................... 10
Satisfaction with the Library and Comments ............................................................................................ 11
Current Use of Library Services ................................................................................................................. 12
Receiving information about the library.................................................................................................... 16
Into the Future........................................................................................................................................... 17
Addendum 1: 2015 Hershey Public Library Community Survey ........................................................................ 18
ADDENDUM 2: 2015 Hershey Public Library Teen Survey ................................................................................ 22
Addendum 3 HERSHEY PUBLIC LIBRARY STRATEGIC PLAN................................................................................ 26
1
Hershey Public Library 2015 Community Survey and 2015 Teen Survey
Findings
Introduction
Background
In March of 2014 the Hershey Public Library held a summit of community stakeholders interested in
developing a new Strategic Plan for the library. That meeting resulted in a year-long effort to define
objectives and goals that would improve upon and continue the exceptional services provided by the
Hershey Public Library, beginning in 2015.
Survey Methodology
In an effort to be relevant to the community, the first step designated by the Strategic Plan was to create a
community survey, giving an even wider opportunity to area residents to voice their interest in and
usefulness of the Hershey Public Library.
In January of 2015, a committee representing staff, the Library Board of Directors and Friends of the Library
developed two versions of the community survey; one focused on adult users (see attached Addendum #1)
and families, the other on teens (see attached Addendum #2). The questions focused on information
regarding usage and knowledge of library programming, materials and resources, as well as opinions or
suggestions regarding staffing, operations, and the facility. Electronic links to the surveys were provided in
the Township of Derry E-newsletter, the library webpage and Facebook, Friends of the Library’s email
(Volgistics), and Hershey High School student email. A printed version was made available for library visitors
in the building. Survey Monkey, an electronic survey builder and collection software, was used to compile
the survey answers, which were sent to Precision Consulting Company for final analysis and report writing.
The consulting company prepared the graphs and categorized responses, as follow in this report.
Survey Respondents
The 2015 Surveys (Adult and Teen) received a total of 433 responses. There were 210 respondents between
the ages of 18-65 years old. One hundred and four respondents were over 65, and 118 were 14-17 year
olds. One respondent was under the age of 14.
Survey Results and the Library’s Strategic Plan
As a result of the surveys, the staff, administration, and boards at the Hershey Public Library will work to
implement ideas shared and continue to provide high quality opportunities in areas that the community has
indicated are of most value. In preparing this report, we have made an effort to “listen” to all responses
with an open mind.
Most of the surveys’ questions and answers can be aligned with the major areas of development named in
the 2015-17 Strategic Plan (see attached Addendum #3), including Staffing, Technology, Events and Classes,
Facility, Public Relations, and Financial. Having gathered the following responses from the community and
where trends point directly to a change or new opportunity, further research and consideration by library
leadership will occur. The timeline for further strategic planning and actions in 2016 and 2017 will take shape
with the help of the work accomplished in the 2015 HPL Community Surveys.
1
2015 Community Survey Data Analysis
Response Rates and Demographics
The community survey received 321 responses between 3/2/2015 and 5/5/2015, 232 of these responses
occurred on the first day of the survey.
A majority of respondents fell in the 18 to 65 age category (210 out of 321, 65.4%) or were over the age of
65 (104 out of 321, 32.4%). Of these respondents, most reported their households included the 18-65 age
category (214 families) or the over 65 age category (112 families).
What is your age range?
Number of Respondents
250
200
150
100
50
0
Age 6-13
Age 14-17
Age 18-65
Over 65
Age categories of your households
Number of Respondents
250
200
150
100
50
0
Age 5 and Under
Age 6-13
Age 14-17
Age 18-65
Over 65
When asked what electronic resources respondents had access to at home, the majority of respondents had
access to computers with internet access (308 out of 321, 96%) or a smartphone device (232 out of 321,
72%). Fewer families had access to older technologies such as cassette players (120 out of 321, 37%) or MP3
players (66 out of 321, 21%). More families had access to DVD players (296 families) than Blu-ray players
(111 families).
2
What electronic resources are available at your home?
Blu-Ray
MP3 Player
iPod
iPad
Kindle/Nook/E-reader
Cassette Tape Player
CD Player
DVD Player
Smart phone
Computer with Internet
Computer
0
50
100
150
200
250
300
350
Number of Respondents
Satisfaction with the Library and Comments
Most respondents indicated they believed the customer service at Hershey Public Library was “Exceptional”
(125 out of 288, 44%) or “Above Average” (126 out of 288, 44%).
Satisfaction rating of Hershey Public Library
Above Average
44%
Average
10%
Low/Average
1%
Low
1%
Very low
0%
Exceptional
44%
Of the comments left for the survey, several indicated general satisfaction with the children’s programming
and a similar number of comments indicated they would like to see improvements to the children’s offerings
particularly increasing the book collection and lack of modernization, or where new technology was used it
was not well implemented. For example, one commenter stated that the learning applications on the iPads
3
were difficult to use as “there isn’t a guide to help parents connect with the children with an age appropriate
application” and there was “not a way to help a parent understand what area it may focus on (STEM,
literacy, etc.).”
Several other comments indicated a need for a quiet area separate from children’s activities and
dissatisfaction with a perceived general noise problem. Commenters indicated this made study or work for
themselves or their children difficult.
There were a few comments addressing the need to modernize library facilities such as providing more
computer stations and a self-checkout system for books.
Current Use of Library Services
295 (92%) of survey respondents answered that they currently use the services of the Hershey Public Library.
298 (93%) respondents answered that they currently have a library card, which is slightly higher than the
number of respondents that reported they currently use the library.
Do you currently use the services of the Hershey
Public Library?
Number of Respondents
350
300
250
200
150
100
50
0
Yes
No
Of the 26 respondents that answered “No” to “Do you currently use the services of Hershey Public Library”
only 15 respondents answered this question. Almost half of respondents (7, 47%) indicated that they use
some other area library, 5 (33%) indicated that they are new to the community and 3 (20%) indicated they
were unaware of library services.
4
Why do you not use library services?
8
Number of Respondents
7
6
5
4
3
2
1
0
Use some other area library
New to community
Unaware of library services
Most respondents use Hershey Public Library one or more times a month (115 out of 321, 42%). Fewest
respondents use Hershey Public Library on a daily basis (3 out of 321, 1%). Services that had the most
respondents answer that they always use were Books (209 out of 281, 74%) and DVDs (69 out of 229, 30%).
Services that most respondents answer that they never use were public internet (119 out of 184, 65%) and
Newspapers (117 out of 185, 63%).
How often do you use Hershey Public Library?
Number of Respondents
140
120
100
80
60
40
20
0
Daily
One or more times a
week
One or more times a
month
Sporadically throughout
the year
5
How often do you use the following services?
Place to work or Study
Programs
Meeting Rooms
WiFi
Internet
E-Books
Newspapers
Magazine/Journals
DVDs
CDs
Audio Books
Books
0
50
100
150
200
250
300
Number of Respondents
Always
Occasionally
Never
The activities respondents were most likely to attend were “Guest Authors” (116 respondents very likely to
attend) and “Skills for Living” (89 respondents very likely to attend). The activities respondents were least
likely to attend were those aimed at teens (8 respondents very likely to attend “Teen Book Club” and 8
respondents very likely to attend “New Teen Programs”). For families with young children or teens the
highest priority was placed on the DVD collection at the library
(69 out of 181 rated this priority 1, 2 or 3, 38%) and Weekend Programing (71 out of 181 rated this priority
1, 2 or 3, 39%).
6
What opportunities are you most likely to attend?
350
Number of Respondents
300
250
200
150
100
50
0
Guest
Authors
Skills for
Living
Historical
Financial
Very likely
Scientific
Somewhat Likely
Teen Book
Club
New Teen
Programs
Computer
Classes
Not at all Likely
How do you prioritize the following services (1 = high, 8 = low)?
DVD Collection
Evening Programming
Weekend Programming
Tween Programming
An evening or afternoon Book Buddy session
Evening Storytime
Saturday Storytime
Toddler Time on a Friday
0
20
40
60
80
100
120
Number of Respondents who did not answer N/A
1
2
3
4
5
6
7
8
Most respondents were “very” familiar with the library’s website (187 out of 270, 69%), the library’s online
requesting services (176 out of 272, 64%), the E-mail/Text notification service (163 out of 266, 61%) and the
library’s online catalogue (169 out of 280, 60%). Most respondents were “not at all” familiar with the
library’s social media accounts (156 out of 238 for the Facebook account and 204 out of 237 for the Twitter
account).
7
How familiar are you with the following services?
Online Program registration
HPL Twitter
HPL Facebook
Library website
E-mail/Text notifications
Online Requesting of renewals/holds etc
Reference
E-Books
Librarys other databases
POWER library
Online Catalogue
0
50
100
150
200
250
300
Number of Respondents
Very
Somewhat
Not at all
Receiving information about the library
When receiving information about the library, most respondents indicated they preferred Email (239 out
321, 74%) or the Library website (129 out of 321, 40%). Generally, respondents requested more information
about “Enrichment classes and book groups” (125 out of 219, 57%), “New Materials and Resources” (112 out
of 219, 51%) and the “Hershey Public Library’s needs/wish list” (99 out of 219, 45%).
8
What would you like to receive more information
about?
Enrrichment classes and book groups
New materials and resources
Teen Programs
Children's Programs
Electronic Resources
The Hershey Public Library's needs/wish list
The Endowment Trust
Friends of the Library
0
20
40
60
80
100
120
140
Number of Respondents
Library Donations
When giving to the library, most respondents indicated that they would prefer to gift to the Friends of the
Library that, combined with other contributions, supports resources, special programming and projects at
the library (203 out of 287, 70%). 150 out of 287 (52%) would also prefer direct contribution to the library for
a book or a resources to honor or memorialize family or friends.
Into the Future
More than half of the respondents (52%, 93 out of 178) wanted to see existing space in the library
reallocated into small group study and meeting areas. 37% of respondents wanted to see area set aside as a
noisy children’s area. Only 10% of respondents wanted to see area put aside as a teen area.
9
2015 Teen Survey Data Analysis
Introduction:
The teen survey differed only slightly from the original 2015 Community Survey. It did not ask the specific
age range, as it was directed to teens and distributed at the Hershey High School, consisting primarily of 1418 year olds. Rather than ask teens about how they would like to donate to the library, the teen survey
asked how they would consider donating volunteer hours. Content of some questions were also adapted
with teen interests in mind (see attached Addendum #2)
Response Rates and Demographics
The teen survey received 112 responses between 3/13/2015 and 4/1/2015.
Most teens reported their households to fall into the age 18-65 category (86 out of 112, 83%) and the age
14-17 category (86 out of 112, 76%).
What age categories are in your household?
100
90
Number of Respndents
80
70
60
50
40
30
20
10
0
Age 5 and under
Age 6-13
Age 14-17
Age 18-65
Over 65
When asked what electronic resources teens had access to at home, the majority of teens had access to
computers with internet access (108 out of 112, 96%) or a smartphone device (104 out of 112, 92%). Fewer
teen families had access to older technologies such as cassette players (36 out of 112, 32%) or MP3 players
(39 out of 112, 35%). More teen families had access to DVD players (104 families) than Blu-ray players (57
families). These results are very similar to the results found in the 2015 Community Survey.
10
What resources do you have access to at home?
Blu-Ray
MP3 Player
iPod
iPad
Kindle/Nook/E-reader
Cassette Tape Player
CD Player
DVD Player
Smart phone
Computer with Internet
Computer
0
20
40
60
80
100
120
Number of Respondents
Satisfaction with the Library and Comments
Most teens indicated they believed the customer service at Hershey Public Library was “Exceptional” (37 out
of 86, 43%) or “Above Average” (34 out of 86, 39%).
Satisfaction rating of Hershey Public Library
Above Average
40%
Average
15%
Low/Average
2%
Low
0%
Very low
0%
Exceptional
43%
Of the comments left for the survey, several comments indicated a need for quiet spaces for studying and
reading. Some comments indicated they would like to see more books in the young adult section and an
improved teen reading program which also focused on bonding and friendship. One comment indicated they
would like the option to join the adult reading program due to the differing book selection.
11
Current Use of Library Services
86 (76%) teens answered that they currently use the services of the Hershey Public Library. 87 (77%) teens
answered that they currently have a library card, which is slightly higher than the number of teens that
reported they currently use the library, similar to the Community Survey.
Number of Respondents
Do you currently use the services of Hershey
Public Library?
100
90
80
70
60
50
40
30
20
10
0
Yes
No
Of the 26 teens that answered “No” to “Do you currently use the services of Hershey Public Library” only 17
respondents answered why. Over half of respondents (10, 59%) indicated that they use some other area
library, 1 (6%) indicated that they are new to the community and 6 (35.0%) indicated they were unaware of
library services.
Most teens use Hershey Public Library sporadically throughout the year (40 out of 84, 747). Fewest teens use
Hershey Public Library on a daily basis (5 out of 84, 6%). Services that had the most teens answer that they
always use were Books (209 out of 281, 74%) and DVDs (69 out of 229, 30%).
How frequently do you use Hershey Public
Library?
45
Number of Respondents
40
35
30
25
20
15
10
5
0
Daily
One or more times a One or more times a
Sporadically
week
month
throughout the year
12
What services do you use at Hershey Public Library?
Place to work or Study
Programs
Meeting Rooms
WiFi
Internet
E-Books
Newspapers
Magazine/Journals
DVDs
CDs
Audio Books
Books
0
10
20
30
40
50
60
70
80
90
100
Number of Respondents
Always
Occasionally
Never
The activities respondents were most likely to attend were “Scientific” (25 out of 107, 24%) and “Skills for
Living” (25 out of 109, 23%) The activities respondents were least likely to attend were those “Computer
Classes” (79 out of 109, 72%) and “Financial” (66 out of 107, 62%). Teens place the highest priority was
placed on Weekend Programing (54 out of 109 rated this a priority 1, 2 or 3, 49%), Tween Programing (46
out of 109 rated this a priority 1, 2 or 3, 42%), and “An evening or afternoon Book Buddy session” (44 out of
109 rated this a priority 1, 2 or 3, 40%). Lowest priority was placed in book discussion groups (49 out of 109
rated this a priority 6, 7 or 8, 45%) and pre-loaded MP3 audio books (52 out of 109 rated this a priority 5, 7
or 8, 48%).
13
What opportunities are you most likely to attend?
Computer Classes
New Teen Programs
Teen Book Club
Scientific
Financial
Historical
Skills for Living
Guest Authors
0
20
40
60
80
100
120
Number of Respondents
Very likely
Somewhat Likely
Not at all Likely
14
How do you prioritize the following activities (1 = high, 8 =
low)?
Pre-loaded MP3 audiobooks
Book Discussion groups
Craft Programs
DVD Collection
Evening Programming
Weekend Programming
Tween Programming
An evening or afternoon Book Buddy Session
0
10
20
30
40
50
60
70
80
90
100
Number of Respondents who did not answer N/A
1
2
3
4
5
6
7
8
When asked which option for volunteering at the library most teens might participate in at the library, 69%
(72 out of 103) indicated they would participate in “working with events for younger kids, 52% (54 out of
103) indicated they would participate in “helping with crafts and other special projects, and 49% (51 out of
103) indicated they would participate in “Shelving”.
The largest proportion of teens were “very” familiar with the library’s website (42 out of 86, 49%). Most
respondents were “not at all” familiar with the library’s social media accounts (59 out of 84 for the Facebook
account and 66 out of 84 for the Twitter account).
15
How familiar are you with the following library
resources?
Online Program registration
HPL Twitter
HPL Facebook
Library website
E-mail/Text notifications
Online Requesting of renewals/holds etc
Reference
E-Books
Librarys other databases
POWER library
Online Catalogue
0
10
20
30
40
50
60
70
80
90
100
Number of Respondents
Very
Somewhat
Not at all
Receiving information about the library
When receiving information about the library, most respondents indicated they preferred Email (84 out 112,
75%) or the Library website (42 out of 112, 37%) similar to the finding of the community survey. Generally,
respondents requested more information about “Teen Programs” (63 out of 87, 72%) and “New Materials
and Resources” (36 out of 87, 41%).
What would you like more information about?
Enrichment classes and book groups
New materials and resources
Teen Programs
Children's Programs
Electronic Resources
The Hershey Public Library's needs/wish list
Friends of the Library
0
10
20
30
40
50
60
70
Number of Respondents
16
Into the Future
More than half of the respondents (55%, 46 out of 84) wanted to see existing space in the library reallocated
into a set apart teen friendly area for activities and learning. 45% of respondents wanted to see area set
aside as a group study and meeting area. 0% of respondents wanted to see area put aside as a teen area.
17
Addendum 1: 2015 Hershey Public Library Community Survey
1.
DO YOU CURRENTLY USE THE SERVICES OF THE HERSHEY PUBLIC LIBRARY?
YES
NO
(CIRCLE ONE)
2.
DO YOU HAVE AN ACTIVE LIBRARY CARD?
YES
NO
(CIRCLE ONE)
3.
IF YOU ANSWERED “NO” TO Q. #1, PLEASE CHECK THE REASON(S) WHY:
□ I/WE USE SOME OTHER AREA LIBRARY
□ UNAWARE OF LIBRARY SERVICES
□ NEW TO COMMUNITY
OTHER_______________________________________________________________
PLEASE ANSWER Q. # 4-11 WHETHER YOU CURRENTLY USE THE SERVICES OF THE HPL OR NOT.
4.
PLEASE CHECK ALL THAT APPLY TO YOUR HOUSEHOLD:
□ AGE 5 AND UNDER (PRE-SCHOOL – TODDLER)
□ AGE 6 – 13 (CHILDREN)
□ AGE 14 – 17 (YOUNG ADULT)
5.
6.
WHAT IS YOUR AGE RANGE?
□ AGE 6 – 13 (CHILDREN)
□ AGE 14 – 17 (YOUNG ADULT)
□
□
AGE 18 – 65 (ADULT)
OVER 65 (SENIOR)
□
□
AGE 18-65
OVER 65 (SENIOR)
PLEASE CHECK ALL THE ELECTRONIC RESOURCES THAT ARE AVAILABLE TO YOU AT HOME:
COMPUTER
□ CD PLAYER
□ IPAD
COMPUTER W/INTERNET
□ CASSETTE TAPE PLAYER
□ IPOD
ACCESS
□ KINDLE/NOOK/OTHER
□ MP
□ SMART PHONE
E-READER
□ DVD PLAYER
□
□
OTHER____________________________________________________________________________________
7.
WHAT TYPE OF EDUCATIONAL OR ENTERTAINMENT OPPORTUNITIES ARE YOU MOST LIKELY TO ATTEND AT THE
LIBRARY?
GUEST AUTHORS
VERY LIKELY
SOMEWHAT LIKELY
NOT AT ALL LIKELY
SKILLS FOR LIVING (GARDENING, COOKING, ETC)
VERY LIKELY
SOMEWHAT LIKELY
NOT AT ALL LIKELY
HISTORICAL
VERY LIKELY
SOMEWHAT LIKELY
NOT AT ALL LIKELY
FINANCIAL
VERY LIKELY
SOMEWHAT LIKELY
NOT AT ALL LIKELY
SCIENTIFIC
VERY LIKELY
SOMEWHAT LIKELY
NOT AT ALL LIKELY
TEEN BOOK CLUB
VERY LIKELY
SOMEWHAT LIKELY
NOT AT ALL LIKELY
NEW TEEN PROGRAMS (SUGGESTIONS) __________________________________________________________________
OTHERS (SUGGESTIONS)______________________________________________________________________________
8.
IF YOUR FAMILY HAS YOUNG CHILDREN OR TEENS, PLEASE PRIORITIZE THE FOLLOWING OPTIONS. (1
BEING THE HIGHEST AND 5 BEING THE LOWEST, OR NA= NOT APPLICABLE)
___ Toddlertime on a Friday
___ Storytimes after 5:00pm
___ Storytimes on a Saturday
___ A Book Buddy session in the
afternoon or evening
18
___ tween programming
___ evening programming
___ weekend programming
___ DVD collection
Other (suggestions)______________________________________________________________
9.
CHECK THE OPTION(S) FOR GIVING THAT YOU WOULD PREFER TO USE TO CONTRIBUTE MONEY TO THE HERSHEY
PUBLIC LIBRARY.
□
□
□
A DIRECT CONTRIBUTION TO THE LIBRARY FOR A BOOK OR OTHER RESOURCE TO HONOR OR MEMORIALIZE
FAMILY OR FRIENDS.
A GIFT TO FRIENDS OF THE LIBRARY THAT COMBINED WITH OTHER CONTRIBUTIONS SUPPORTS RESOURCES,
SPECIAL PROGRAMMING AND PROJECTS.
A LIVING WILL OR BEQUEST MADE TO THE ENDOWMENT TRUST TO SUPPORT THE LIBRARY’S FUTURE NEEDS.
10. CHECK ALL LISTINGS ABOUT WHICH YOU WOULD LIKE TO HAVE MORE INFORMATION:
□
FRIENDS OF THE LIBRARY
□
THE ENDOWMENT TRUST
□
□
□
□
□
□
ELECTRONIC RESOURCES
CHILDREN’S PROGRAMS
TEEN PROGRAMS
NEW MATERIALS AND RESOURCES
ENRICHMENT CLASSES AND BOOK GROUP
THE HERSHEY PUBLIC LIBRARY’S NEEDS/WISHLIST
OTHER_______________________________________________________________________________________
11. HOW ARE YOU MOST LIKELY TO RECEIVE ANNOUNCEMENTS ABOUT LIBRARY EVENTS, MEETINGS, AND
INFORMATION? (CHECK UP TO 3 CHOICES)
□ Newspaper
□ Facebook
□ Library E-newsletter
□ Email
□ Twitter
□ The Library’s Electronic
□ TV
□ Library website
Bulletin board
□ Radio
□ Printed flyers
□ Township News
IF YOU ANSWERED “YES” TO Q. #1 AND YOU CURRENTLY USE THE SERVICES OF THE HPL, PLEASE
ANSWER Q. 12 – 16.
12. HOW FREQUENTLY DO YOU USE THE SERVICES OF THE HPL?
□ DAILY
□ ONE OR MORE TIMES A MONTH
□ ONE OR MORE TIMES A WEEK
□ SPORADICALLY THROUGHOUT THE YEAR
13. PLEASE CHECK BELOW ALL RESOURCES YOU CURRENTLY USE AT THE LIBRARY AND (CIRCLE) HOW OFTEN YOU FIND
THEM AVAILABLE:
□
□
□
□
□
BOOKS
AUDIO BOOKS
CD
DVD
MAGAZINES/JOURNALS
ALWAYS
ALWAYS
ALWAYS
ALWAYS
ALWAYS
OCCASIONALLY
OCCASIONALLY
OCCASIONALLY
OCCASIONALLY
OCCASIONALLY
NEVER
NEVER
NEVER
NEVER
NEVER
19
□
□
□
□
□
□
□
□
NEWSPAPERS
ALWAYS
OCCASIONALLY
NEVER
E-BOOKS
ALWAYS
OCCASIONALLY
NEVER
INTERNET COMPUTERS
ALWAYS
OCCASIONALLY
NEVER
WIFI
ALWAYS
OCCASIONALLY
NEVER
MEETING ROOMS
ALWAYS
OCCASIONALLY
NEVER
PROGRAMS
ALWAYS
OCCASIONALLY
NEVER
PLACE TO WORK OR STUDY
ALWAYS
OCCASIONALLY
NEVER
OTHER__________________________________________________________________________________
14. IF THE LIBRARY COULD REALLOCATE SPACE IN THE EXISTING BUILDING, WHICH NEW AREA(S) WOULD YOU USE:
□ SMALL GROUP STUDY AREA
□ TEEN AREA
□ SET-APART NOISY CHILD-FRIENDLY
AREA FOR STORYTIMES AND PLAY
□ OTHER______________________________________________________________
15. HOW FAMILIAR ARE YOU WITH THE FOLLOWING CURRENTLY OFFERED LIBRARY SERVICES? PLACE A CHECK WHERE
APPLICABLE.
SERVICE
VERY
SOMEWHAT
NOT AT ALL
ONLINE CATALOGUE
POWER LIBRARY ( ONLINE RESOURCE FOR
FULL-TEXT ARTICLES, CHARTS, MAPS, REFERENCE, ETC.)
ELECTRONIC DATABASES
E-BOOKS (FREE)
REFERENCE
REMOTE RENEWAL/HOLD/ILL REQUESTS
E-MAIL/TEXT NOTIFICATION
LIBRARY WEBSITE
FACEBOOK
TWITTER
ONLINE PROGRAM REGISTRATION
20
16. ON A SCALE OF 0-5, PLEASE CIRCLE BELOW THE NUMBER INDICATING YOUR LEVEL OF CUSTOMER SERVICE
SATISFACTION, OVERALL, AT THE HERSHEY PUBLIC LIBRARY.
LOW SATISFACTION 0 1
2
3
4
5 HIGH SATISFACTION
COMMENT____________________________________________________________________________________
17. PLEASE USE THIS SPACE (OR AN ADDED PAGE IN PRINT FORMAT) FOR ADDITIONAL COMMENTS WHICH PERTAIN TO
THIS SURVEY.
_____________________________________________________________________________________________________
IF ANOTHER MEMBER OF YOUR FAMILY HAS COMPLETED A SURVEY, PLEASE CIRCLE HOW MANY COPIES THE LIBRARY WILL
RECEIVE FROM YOUR FAMILY GROUP. 1 2 3 4 5 6 7 8 9 10
PAPER COPIES CAN BE SENT VIA RETURN MAIL, OR DROPPED OFF AT THE LIBRARY DURING YOUR NEXT VISIT. IF YOU HAVE ACCESS TO A
COMPUTER, YOU MAY SUBMIT YOUR ANSWERS ELECTRONICALLY VIA A LINK AT THE LIBRARY’S WEBSITE: www.hersheylibrary.org.
HERSHEY PUBLIC LIBRARY, 701 COCOA AVENUE, HERSHEY, PA 17033
717-533-6555
PLEASE SUBMIT YOUR ANSWERS NO LATER THAN MARCH 20, 2015.
21
ADDENDUM 2: 2015 Hershey Public Library Teen Survey
1.
DO YOU CURRENTLY USE THE SERVICES OF THE HERSHEY PUBLIC LIBRARY?
YES
NO
(CIRCLE ONE)
2.
DO YOU HAVE AN ACTIVE LIBRARY CARD?
YES
NO
(CIRCLE ONE)
3.
IF YOU ANSWERED “NO” TO Q. #1, PLEASE CHECK THE REASON(S) WHY:
□ I/WE USE SOME OTHER AREA LIBRARY
□ UNAWARE OF LIBRARY SERVICES
□ NEW TO COMMUNITY
OTHER_______________________________________________________________
PLEASE ANSWER Q. # 4-11 WHETHER YOU CURRENTLY USE THE SERVICES OF THE HPL OR NOT.
4.
5.
PLEASE CHECK ALL THAT APPLY TO YOUR HOUSEHOLD:
□ AGE 5 AND UNDER
□ AGE 6 – 13 (CHILDREN)
□ AGE 14 – 17 (YOUNG ADULT)
□
□
AGE 18 – 65 (ADULT)
OVER 65 (SENIOR)
PLEASE CHECK ALL THE ELECTRONIC RESOURCES THAT ARE AVAILABLE TO YOU AT HOME:
COMPUTER
□ CD PLAYER
□ IPAD
COMPUTER W/INTERNET
□ CASSETTE TAPE PLAYER
□ IPOD
ACCESS
□ KINDLE/NOOK/OTHER
□ MP3
□ SMART PHONE
E-READER
□ DVD PLAYER
□
□
OTHER____________________________________________________________________________________
6.
WHAT TYPE OF EDUCATIONAL OR ENTERTAINMENT OPPORTUNITIES ARE YOU MOST LIKELY TO ATTEND AT THE
LIBRARY?
GUEST AUTHORS
VERY LIKELY
SOMEWHAT LIKELY
NOT AT ALL LIKELY
SKILLS FOR LIVING (GARDENING, COOKING, ETC)
VERY LIKELY
SOMEWHAT LIKELY
NOT AT ALL LIKELY
HISTORICAL
VERY LIKELY
SOMEWHAT LIKELY
NOT AT ALL LIKELY
FINANCIAL
VERY LIKELY
SOMEWHAT LIKELY
NOT AT ALL LIKELY
SCIENTIFIC
VERY LIKELY
SOMEWHAT LIKELY
NOT AT ALL LIKELY
TEEN BOOK CLUB
VERY LIKELY
SOMEWHAT LIKELY
NOT AT ALL LIKELY
COMPUTER CLASSES
VERY LIKELY
SOMEWHAT LIKELY
NOT AT ALL LIKELY
NEW TEEN PROGRAMS (SUGGESTIONS) __________________________________________________________________
OTHERS (SUGGESTIONS)______________________________________________________________________________
7.
PLEASE PRIORITIZE THE FOLLOWING OPTIONS. (1 BEING THE HIGHEST AND 5 BEING THE LOWEST, OR NA=
NOT APPLICABLE)
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An evening or afternoon Book Buddy
session (as a Reader)
DVD collection
Craft Programs
Tween programming
Book Discussion groups
Weekend programming
Pre-loaded MP3 audiobooks
Evening programming
Other (suggestions)______________________________________________________________
8.
9.
CHECK THE OPTIONS FOR VOLUNTEERING THAT YOU MIGHT PARTICIPATE IN AT THE LIBRARY.
__Shelving
___Helping with crafts and other special projects
__Working with events for younger kids
CHECK ALL LISTINGS ABOUT WHICH YOU WOULD LIKE TO HAVE MORE INFORMATION:
□
FRIENDS OF THE LIBRARY
□
THE ENDOWMENT TRUST
□
□
□
□
□
□
ELECTRONIC RESOURCES
CHILDREN’S PROGRAMS
TEEN PROGRAMS
NEW MATERIALS AND RESOURCES
ENRICHMENT CLASSES AND BOOK GROUP
THE HERSHEY PUBLIC LIBRARY’S NEEDS/WISHLIST
OTHER_______________________________________________________________________________________
10. HOW ARE YOU MOST LIKELY TO RECEIVE ANNOUNCEMENTS ABOUT LIBRARY EVENTS, MEETINGS, AND
INFORMATION? (CHECK UP TO 3 CHOICES)
□ Newspaper
□ Facebook
□ Library E-newsletter
□ Email
□ Twitter
□ The Library’s Electronic
□ TV
□ Library website
Bulletin board
□ Radio
□ Printed flyers
□ Township News
IF YOU ANSWERED “YES” TO Q. #1 AND YOU CURRENTLY USE THE SERVICES OF THE HPL, PLEASE
ANSWER Q. 12 – 16.
11. HOW FREQUENTLY DO YOU USE THE SERVICES OF THE HPL?
□ DAILY
□ ONE OR MORE TIMES A MONTH
□ ONE OR MORE TIMES A WEEK
□ SPORADICALLY THROUGHOUT THE YEAR
12. PLEASE CHECK BELOW ALL RESOURCES YOU CURRENTLY USE AT THE LIBRARY AND (CIRCLE) HOW OFTEN YOU FIND
THEM AVAILABLE:
□
□
□
□
BOOKS
AUDIO BOOKS
CD
DVD
ALWAYS
ALWAYS
ALWAYS
ALWAYS
OCCASIONALLY
OCCASIONALLY
OCCASIONALLY
OCCASIONALLY
NEVER
NEVER
NEVER
NEVER
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□
□
□
□
□
□
□
□
□
MAGAZINES/JOURNALS
ALWAYS
OCCASIONALLY
NEVER
NEWSPAPERS
ALWAYS
OCCASIONALLY
NEVER
E-BOOKS
ALWAYS
OCCASIONALLY
NEVER
INTERNET COMPUTERS
ALWAYS
OCCASIONALLY
NEVER
WIFI
ALWAYS
OCCASIONALLY
NEVER
MEETING ROOMS
ALWAYS
OCCASIONALLY
NEVER
PROGRAMS
ALWAYS
OCCASIONALLY
NEVER
PLACE TO WORK OR STUDY
ALWAYS
OCCASIONALLY
NEVER
OTHER__________________________________________________________________________________
13. IF THE LIBRARY COULD REALLOCATE SPACE IN THE EXISTING BUILDING, WHICH NEW AREA(S) WOULD YOU USE:
□ SMALL GROUP STUDY AREA
□ SET-APART TEEN FRIENDLY AREA FOR ACTIVITIES AND LEARNING
□
OTHER______________________________________________________________________________________
14. HOW FAMILIAR ARE YOU WITH THE FOLLOWING CURRENTLY OFFERED LIBRARY SERVICES? PLACE A CHECK WHERE
APPLICABLE.
SERVICE
VERY
SOMEWHAT
NOT AT ALL
ONLINE CATALOGUE
POWER LIBRARY ( ONLINE RESOURCE FOR
FULL-TEXT ARTICLES, CHARTS, MAPS, REFERENCE, ETC.)
ELECTRONIC DATABASES
E-BOOKS (FREE)
REFERENCE
REMOTE RENEWAL/HOLD/ILL REQUESTS
E-MAIL/TEXT NOTIFICATION
LIBRARY WEBSITE
FACEBOOK
TWITTER
ONLINE PROGRAM REGISTRATION
24
15. ON A SCALE OF 0-5, PLEASE CIRCLE BELOW THE NUMBER INDICATING YOUR LEVEL OF CUSTOMER
SERVICE SATISFACTION, OVERALL, AT THE HERSHEY PUBLIC LIBRARY.
LOW SATISFACTION 0 1
2
3
4
5 HIGH SATISFACTION
COMMENT____________________________________________________________________________________
16. PLEASE USE THIS SPACE (OR AN ADDED PAGE IN PRINT FORMAT) FOR ADDITIONAL COMMENTS WHICH PERTAIN
TO THIS SURVEY.
_____________________________________________________________________________________________________
IF ANOTHER MEMBER OF YOUR FAMILY HAS COMPLETED A SURVEY, PLEASE CIRCLE HOW MANY COPIES THE LIBRARY
WILL RECEIVE FROM YOUR FAMILY GROUP. 1 2 3 4 5 6 7 8 9 10
PAPER COPIES CAN BE SENT VIA RETURN MAIL, OR DROPPED OFF AT THE LIBRARY DURING YOUR NEXT VISIT. IF YOU HAVE ACCESS TO
A COMPUTER, YOU MAY SUBMIT YOUR ANSWERS ELECTRONICALLY VIA A LINK AT THE LIBRARY’S WEBSITE: www.hersheylibrary.org.
HERSHEY PUBLIC LIBRARY, 701 COCOA AVENUE, HERSHEY, PA 17033
717-533-6555
PLEASE SUBMIT YOUR ANSWERS NO LATER THAN MARCH 20, 2015.
25
Addendum 3 HERSHEY PUBLIC LIBRARY STRATEGIC PLAN
2015-2017 STRATEGIC PLAN FOCUS AREAS
Hershey Public Library Mission Statement
“The Hershey Public Library is a community center focusing on open access to materials,
programs, information and services that fulfill the community’s educational and enrichment
needs. The Library actively promotes and supports reading, literacy, information technology,
multicultural resources and services, and lifelong learning.”
I.
II.
Survey: The Hershey Public Library will determine the resource, educational,
entertainment and access needs of the Derry Township Community resulting from
responses to a Community Survey.
Staffing: Because the Hershey Public Library seeks to be a community center
providing access to services, resources, and activities, we recognize the need for
qualified, competent, and available staff. The Library’s administration and staff will
maintain currency of skills and perform tasks to ensure that appropriate staff
competency levels are met.
III.
Technology: The Hershey Public Library seeks to be relevant, dependable, and
innovative for its diverse users of electronic resources whether within its physical
space or remotely. To meet community expectations and current trends, the library
must actively provide electronic and Internet accessibility that meets research,
entertainment, and skill building needs.
IV.
Events and Classes: Hershey Public Library is committed to consistently providing
programming to the community that is of the highest caliber and targets the interests
of a broad spectrum of area residents. As an educational institution, the Hershey
Public Library will establish a regular schedule of classes developed in response to
community needs as well as the following literacies: Basic, Information, Health,
Financial, Civic and Social, as named by PaForward. The number of Adult and Youth
classes offered will increase each year through the duration of this strategic plan.
V.
Facility: Hershey Public Library recognizes the diversity present in the community
served and the importance of physical design and space allocation needed to facilitate
services and resources based on demographic data and demand.
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VI.
Public Relations: It is essential that resources and services provided by Hershey Public
Library be promoted and marketed to the local community. A public relations plan
that targets a broad spectrum of the community will facilitate outreach to existing as
well as potential users.
VII.
Financial: Hershey Public Library is a department of The Township of Derry, primarily
funded by local government. To supplement funding, the library will seek grants,
donations, bequests and other gifts. An essential element of the library’s marketing
strategy is to build community awareness by promoting its growth, continuous
improvement and its relevant value as worthy of their investment.
VIII.
Review and Updating the Plan: The Hershey Public Library 2015-2017 Strategic Plan
will be reviewed and updated annually in October.
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