Monthly
Market
Analysis
ISSUE NO 353
December 2010
Market Summary
December
•
Best Selling Album
Disappointing December for albums
The albums market recorded a 23.3%
decrease in December, although it should
be noted that this year it was only
comprised of five chart weeks as opposed
to six in 2009. Although some titles
performed well - most notably Take
That’s Progress, which sold 1.1m copies
in the last month of the year - it was a
disappointing Christmas period; even if
two equivalent five week periods were
compared sales would still have been
down by 11.1%.
•
(Weeks 48 – 52)
Album sales fall by 7% in 2010
Take That - Progress
Progress was the best selling album of
December as well of 2010, selling 1.8m in
just seven weeks
• Music video sales falter
After strong growth in 2009, music video
sales fell back again in 2010. Although
titles such as Michael Jackson’s This Is It
and the 25th anniversary performance of
Les Miserables sold well, the market
experienced a sales decrease of 16.1%.
Matt Cardle - When We Collide
X-Factor winner Matt Cardle’s debut single
sold more than 814,997 copies and topped
the chart for the last three weeks of 2010
•
Analyses on price & sales thresholds
in the albums market
•
•
Extended analysis on compilations
Artist Albums
-23.6%
Compilations
-24.9%
Singles
-4.7%
Total Video
-20.5%
Music Video
-28.6%
Key Indicators
2010
All Albums
-7.0%
Artist Albums
-7.3%
Compilations
-10.7%
Best Selling Compilation
In This Report
This report for BPI members contains all
of the usual data series as well as:
-23.3%
Digital’s share:
Singles: 96.9%
Albums: 11.4%
Another record year for singles
Singles sales reached their highest ever
level for a third year running. Over 161m
were sold in 2010, with digital accounting
for 98.7% of that total.
All Albums
Best Selling Single
Just short of 120m albums were sold in
2010, a decrease of 7% and the lowest
annual total since 1997. While CD sales
decreased by 12.4% there was some
reason for optimism as digital album
sales grew by 30.6%, topping 21m and
accounting for 17.5% of the market.
•
Key Indicators
December
Now 77
Although released in November, the 77th
volume in the Now series sold another
861,030 copies in December
Singles
+5.9%
Total Video
-8.3%
Music Video
-16.1%
Digital’s share:
Singles: 98.7%
Albums: 17.5%
Year-end Classical market overview
1
1
Contents - December 2010
Albums
Market Overview & Sales by Format
Digital Album Sales by Week
December’s Share of Annual Sales
Monthly and Yearly Charts
Analysis by Sales Threshold
Comparison with US Market
3
3
3
4
5
5
Classical
2010 Overview and Analysis
6
Compilations
Compilations - Overview
Digital’s Share of Sales
Sales by Budget, Mid Price & Full Price
Best Selling Compilation Albums 2010
8
8
9
9
Singles
Market Overview
Single Track Download Sales by Week
Monthly and Yearly Charts
10
10
11
Music Video
Market Overview
Video Sales by Genre
Monthly and Yearly Charts
12
12
13
Retail Trends
Retail Developments
Albums - Sales by Type of Retailer
Singles - Sales by Type of Retailer
Music Video - Sales by Type of Retailer
Artist and Compilation Sales by Type of Retailer
14
14
15
15
15
Airplay - Radiomonitor
Top 20 Airplay Tracks 2010
16
Experian Hitwise
Web Traffic - Music
17
Produced by BPI – Research and Information Department
Riverside Building, County Hall, Westminster Bridge Road, London SE1 7JA
Tel. 020 7803 1300 Fax. 020 7803 1310
www.bpi.co.uk
This market report is for BPI members and subscribers to the Market
Information series of reports. If you have any queries or comments,
please contact:
[email protected] or [email protected]
2
Albums Market Overview
Monthly Album Sales
Sales dip below 25m in
December
• December sales down by 23%
• Annual sales fall by 7% to 120m units
Year on Year Changes in Album Sales 2010
The impact of the six week month in
December 2009 is clearly evident in the
graph to the right with 7.4m fewer albums
being sold in December 2010 than the
previous year.
Consequently the annualised change in
sales dropped sharply from -0.3% in
November to -7% for 2010; 2011 is a 52
week year, so comparisons will be more
straightfoward at the year-end.
The relatively disappointing sales
performance in December is perhaps best
illustrated by the share of annual sales that
the final month accounted for:
December’s Share of Annual Sales
Album Sales by Format (m)
MONTH
CD
LP
Digital*
Other
Total
December 2006
32.998
0.028
0.479
0.115
33.620
December 2007
28.229
0.024
0.780
0.063
29.096
December 2008
28.783
0.029
1.426
0.042
30.281
December 2009
29.104
0.029
2.452
0.034
31.619
December 2010
21.410
0.033
2.775
0.025
24.244
% change 09 / 10
-26.4%
+13.5%
+13.2%
-26.5%
-23.3%
ANNUAL TOTAL
* Six week month
Digital album growth continues
but fails to offset CD decline
• Digital’s share of sales up to 17.5%
• CD sales fall to less than 100m in 2010
2006
151.415
0.251
2.799
0.277
154.743
2007
131.417
0.205
6.249
0.194
138.065
133.644
2008
122.973
0.209
10.309
0.154
2009
112.485
0.219
16.096
0.146
128.947
2010
98.545
0.234
21.023
0.104
119.906
% change 09 / 10
-12.4%
+6.8%
+30.6%
-28.8%
-7.0%
* Digital album sales data only available from April 2006 onwards
Aside from the increase in LP, digital albums
were the only bright spot as far as format
sales are concerned. As the graph to the
right shows, there was strong growth
throughout 2010 and weekly sales reached
800,000 in the final week of the year for the
first time. Over the course of the year 21m
albums were downloaded - an average of
more than 400,000 per week - accounting
for 17.5% of all albums sold.
Digital Album Sales by Week (units)
Nine titles sold more than 100,000 copies
digitally, with Mumford & Sons’ Sigh No
More the biggest seller (165,000). A further
23 albums reached the 50,000 threshold.
Further sales achievement analyses are
presented on page five.
Despite digital’s impressive 30.6% increase
in 2010, the 4.9m additional sales were only
sufficient to offset 35% of CD losses. 13.9m
fewer CD albums were sold and sales fell to
less than 100m units for the first time since
1997 when the format was still in the
ascendant.
3
Albums - Charts
Top 20 Albums December 2010
TM
Title
Artist
Company
Digital %
Sales
1
LM
1
Progress
Take That
Polydor
3.9%
1,114,203
2
2
Now That's What I Call Music 77
Various Artists
EMI TV/UMTV
5.9%
861,030
3
6
Loud
Rihanna
Mercury
4
9
Crazy Love
Michael Buble
Warner Bros
5
new
Olly Murs
Olly Murs
6
8
Outta This World
JLS
7
4
The Gift
Susan Boyle
8
7
Come Around Sundown
9
3
Greatest Hits
10
new
The Beginning
Black Eyed Peas
Polydor
7.6%
262,296
11
12
In And Out Of Consciousness - Greatest
Robbie Williams
Virgin
3.6%
249,120
12
16
Greatest Hits - So Far
Pink
RCA Label Group
4.2%
243,438
238,603
11.5%
679,620
2.3%
500,736
Epic Label Group
5.5%
443,038
Epic Label Group
3.6%
341,087
RCA Label Group
1.1%
315,969
Kings Of Leon
Columbia Label Group
9.1%
284,073
Bon Jovi
Mercury
1.8%
282,446
13
11
Teenage Dream
Katy Perry
Virgin
5.0%
14
13
Moonlight Serenade
Andre Rieu & Johann Strauss Or Decca
0.2%
235,263
15
17
Gravity
Westlife
RCA Label Group
1.9%
228,713
16
56
Anthems - Electronic 80s 2
Various Artists
EMI TV/Ministry Of Sound
5.1%
220,820
17
new
Michael
Michael Jackson
RCA Label Group
5.5%
210,063
18
new
Love Live Life
N-Dubz
Universal Island
8.6%
207,976
19
27
Science & Faith
The Script
RCA Label Group
7.9%
199,123
20
5
Messy Little Raindrops
Cheryl Cole
Polydor
4.4%
189,274
Source: OCC
Top 10 Albums 2010
TM
Title
Artist
Company
5
Progress
Take That
Polydor
2
4
Crazy Love
Michael Buble
Warner Bros
5.7%
1,227,909
3
21
Now That's What I Call Music 77
Various Artists
EMI TV/UMTV
5.8%
1,195,244
4
1
The Fame
Lady Gaga
Polydor
13.0%
1,051,909
5
63
Loud
Rihanna
Mercury
13.1%
839,608
6
9
The Defamation Of Strickland Banks
Plan B
Atlantic Records UK
18.1%
826,379
7
2
Now That's What I Call Music 76
Various Artists
EMI TV/UMTV
8.3%
769,299
8
6
Sunny Side Up
Paolo Nutini
Atlantic Records UK
10.3%
769,287
9
3
The Element Of Freedom
Alicia Keys
RCA Label Group
11.9%
767,943
10
7
Lungs
Florence & The Machine
Universal Island
18.8%
1
LM
Digital %
Sales
7.6%
1,841,148
752,235
Source: OCC
Album Charts
Strong showing for X Factor acts
in December
December’s album chart always reflects the
importance of gift purchasing to music
sales. Although iTunes vouchers have been
successful in moving digital music into the
gifting market, the shares of digital sales
among the best sellers indicate that CD is
still a popular choice of gift at Christmas
time. Only one title reached double figures
in the digital share column - Rihanna’s Loud.
Take That’s Progress topped the monthly
chart for the second successive month, with
sales of 1.1m. Over the course of the final
seven weeks of the year, Progress sold
1.841m copies and thus became the biggest
annual seller since James Blunt’s debut
Back To Bedlam sold more than 2m copies
in 2005.
The highest new entry on the monthly chart
was X Factor runner-up Olly Murs’ debut.
The show’s appeal remains as strong as
ever and the presence of Olly Murs and JLS
in the monthly Top 10 illustrates the
contribution participants’ album releases
make to the UK market.
A slight lack of big selling new albums
throughout the year is reflected in the fact
that three titles in the annual Top 10
(Michael Buble, Lady Gaga and Paolo
Nutini) also featured in the year-end Top
10 in 2009.
4
Albums Market - Additional Analyses
Analysis by Sales
Threshold
Number of Albums Sold by Sales Threshold
Fewer titles reach important sales
thresholds in 2010
100,000249,999
250,000499,999
500,000749,999
750,000999,999
1m+
Total
100k+
13
5
13
199
Only 162 albums sold 100,000 copies or
more in 2010, 32 fewer than in 2009. In
the five sales bands identified in the chart
to the right, there were declines in four,
with those selling between 750,000 and a
million remaining on six.
2000
139
29
2001
139
55
9
14
4
221
2002
141
48
18
7
6
220
2003
178
39
19
10
7
253
2004
174
43
19
13
7
256
The 53 week year in 2009 goes some way
to explaining year on year declines but, in
the broader context of the past 11 years, it
can be seen that 2010 was not a good year
for big selling titles, despite the
phenomenal achievement of Take That at
the top of the annual chart.
2005
138
55
14
13
8
228
2006
129
56
19
9
6
219
2007
118
54
12
1
5
190
2008
154
43
9
4
6
216
2009
132
38
12
6
6
194
2010
110
33
9
6
4
162
Album Sales by Chart
Position
Sales across the Top 10,000
decrease in 2010
Sales by Chart Position (m)
Sales of the Top 10,000 albums declined in
all of the chart position ranges (presented
right) but for those albums outside of the
Top 10,000 sales increased by 3.4%.
Unfortunately it is not possible to say how
many titles this covers so it is hard to know
whether this represents more titles being
sold in total or more sales per title, but it
does indicate that sales are healthier at the
bottom end of the market.
Position
Elsewhere, losses were heaviest among
positions 21 to 200. Title sales in these
positions range between 500,000 down to
90,000 copies - as can be seen in the first
column in the top table there were
significantly fewer titles selling between
100,000 and a quarter of a million . At the
top end of the chart, year-on-year losses
were less than the overall market
downturn of 7%.
Comparison With US
Market
2009
2010
+/- %
1-10
10.773
10.041
-6.8%
11-20
6.192
5.984
-3.4%
21-30
4.872
4.302
-11.7%
31-40
3.983
3.400
-14.6%
41-50
3.178
2.828
-11.0%
51-100
11.219
9.882
-11.9%
101-200
13.036
11.405
-12.5%
201-500
18.002
16.323
-9.3%
501-1,000
12.792
11.810
-7.7%
1,001-2,000
10.695
10.368
-3.0%
2,001-5,000
11,530
10.955
-5.0%
5,001-10,000
7.163
6.563
-8.4%
15.512
16.045
+3.4%
128.947
119.906
-7.0%
10,000+
Total
Retail sales data for the US market for 2010
issued by Nielsen SoundScan has shown
another steep decline in CD sales in the past
12 months. Sales volume fell by 19.4% to
239.9m units; this follows a 17.8% decline
in 2009. By comparison, the UK CD market
has declined by 8.5% and 12.4% in the past
two years. The downward trend in the US
has been accelerated by the reduction in
floorpsace devoted to music at chains such
as BestBuy and Borders as well as closures
(eg Trans World Entertainment).
USA Market Summary:
• Total albums down by 12.8% to 326m
(UK down by 7.0%)
•
Digital albums up 13.0% to 86m
(UK up by 30.6%)
•
Single tracks up 1.1% to 1.172bn
(UK up by 6.6%)
• Digital now accounts for 26% of the US
Annual Best Sellers (units m)
albums market, up from 20% in 2009 (it
was 15% in 2008)
Among the other data made available;
• Susan Boyle’s The Gift was the biggest
Take That /
Progress
Lady Gaga / The Fame
Eminem’s Recovery was the biggest
selling album of the year with 3.42m
sales, ensuring that Rap was the only
genre to enjoy a sales increase (+3%)
Duffy / Rockferry
Amy Winehouse / Back ...
Snow Patrol / Eyes Open
James Blunt / Back To Bedlam
Scissor Sisters
Dido / Life For Rent
Robbie Williams / Esc..
Dido / No Angel
•
selling album by a British artist, selling
1.85m copies and finished the year at
five on the annual chart
• Non-traditional outlets (including
digital, mail order, concert venues,
Starbucks etc) are now the largest
retail channel with 36.3% of album
sales
5
Classical Music - 2010 Analysis
none achieved a digital share of double
figures.
Classical Sales in 2010
Market share increases as sales
stabilise
Key points:
• Classical sales flat in 2010
Digital growth and a comparatively strong
performance from CDs limited losses in the
Classical sector to less than 1% in 2010
compared to an overall album market
decline of 7%.
Classical Sales & Share
Sales (m)
Mkt Share
2004
5.421
3.4%
2005
5.089
3.3%
2006
5.155
3.4%
2007
4.721
3.6%
2008
4.689
3.7%
2009
3.864
3.2%
2010
3.828
3.5%
Consequently, market share moved up to
3.5% of all albums sold in 2010 from 3.2% in
2009. Digital albums increased by 21.1%,
while Classical CD sales fell by only 2.4%,
compared to a market downturn of 12.4%.
• Andre Rieu makes crossover
breakthrough in 2010
Dutch violinist and composer Andre Rieu
was unquestionably the Classical artist
making the biggest impact in 2010. Sales of
his albums and those with his Johann
Strauss Orchestra topped 800,000 last year
and accounted for more than one in five of
every Classical title sold.
• Digital Sales increase by 21%
Digital sales totalled almost 300,000 units
in 2010, an increase of slightly more than
21%. While this is encouraging, growth
failed to match that of the total digital
album market which showed a 31%
increase.
As the chart below shows, the majority of
best sellers recorded some digital sales but
The biggest selling Classical digital album
of the year was 50 Greatest Pieces of
Classical Music by the London
Philharmonic Orchestra which is available
for a range of
prices from £3.99
to £7.99 across
different digital
services. More
than
10,500
copies were sold
giving it a clear
advantage over
its nearest competitor, Hans Zimmer’s
Inception soundtrack (almost 7,000 sales).
Annual Best Sellers
Rieu’s success evident in annual
chart
As in 2009, Decca claimed an impressive 15
of the Top 20 Classical titles, though in
2010 one was a joint release with RCA (The
Classical Album 2011).
At the top end of the chart sales were
strong, with Andre Rieu’s top two titles
each selling over 300,000 - in comparison,
the 2009 bestseller sold 214,000. The only
other album to sell more than 100,000 was
Russell Watson’s debut for Epic. La Voce
was recorded with the Roma Sinfonietta
and was the tenor’s first release since
recovering from his serious illness.
Top 20 Classical Albums 2010
Pos
Overall
Title
Artist
Company
Digital%
Sales
1
31
Forever Vienna
Andre Rieu
Decca
1.3%
376,907
2
34
Moonlight Serenade
Andre Rieu & Johann Strauss Orchestra
Decca
0.2%
343,779
3
104
La Voce
Russell Watson
Epic Label Group
1.0%
152,655
4
232
Reach For The Skies
Central Band Of The RAF
Decca
1.5%
73,804
5
268
The Ultimate Collection
Katherine Jenkins
Decca
6.0%
66,142
6
305
The Classical Album 2011
Various Artists
Decca/RCA Label Group
0.9%
60,299
7
381
Tenor
Rolando Villazon
Decca
2.5%
48,215
8
418
Noel
Priests
Epic Label Group
1.2%
42,629
9
502
Dreaming
Andre Rieu
Decca
0.4%
35,510
10
618
Nessun Dorma - Opera's Greatest Stars
Various Artists
Decca
4.8%
27,939
11
629
Carols & Christmas Songs
Bryn Terfel
Decca
3.0%
27,431
12
630
Voices - Chant From Avignon
Benedictine Nuns Of Notre-Dame
Decca
2.6%
27,355
13
666
The Collection
Andre Rieu
Decca
-
25,742
14
723
Aled's Christmas Gift
Aled Jones
Demon Music
2.3%
23,315
15
735
The Guitarist
Craig Ogden
Classic FM
8.4%
22,909
16
738
Live In Concert
Andre Rieu
Decca
-
22,780
17
846
Classic Voices 2010
Various Artists
Decca
1.4%
19,622
18
839
The Choirgirl Isabel
The Choirgirl Isabel
Decca
1.8%
19,291
19
861
Highland Gathering
Royal Scots Dragoon Guards
Spectrum Music
0.3%
19,264
20
870
Spirit Of The Glen - Ultimate Collection
Royal Scots Dragoon Guards
Decca
2.8%
18,958
Source: OCC
6
Classical Music - 2010 Analysis
Sales by Month
Classical Sales - Year on Year % Change by Month 2010
Sales of Classical music varied a great deal
on a month-to-month basis in 2010. Andre
Rieu’s impact is evident in the early part of
the year, with Classical sales rising by more
than 90% in February from the same month
in 2009. Rieu is also partly repsonsible for
the strong showing in November when
Moonlight Serenade hit the charts. Like all
other sectors the ‘extra week’ in December
2009 meant that comparisons suffered this
year, with sales down by almost 30%,
representing in excess of 400,000 fewer
sales.
Other sales indicators
2010 good year for artist
albums and mid-price market
Sales of Classical artist albums increased by
100,000 units last year, a rise of more than
3%. Compilations fell for the third
successive year though and the market has
more than halved since 2007. In 2010 they
accounted for 13.8% of sales.
Classical Sales (m) & Share by Price Category
2005
Full Price
%
Mid Price
%
Budget
%
Total
3.060
60.1%
0.727
14.3%
1.302
25.6%
5.089
2006
3.137
61.0%
0.848
16.5%
1.161
22.6%
5.146
Artist (m)
Comp (m)
2007
2.789
59.0%
0.776
16.4%
1.165
24.6%
4.731
2005
3.817
1.217
2008
3.068
65.4%
0.651
13.9%
0.970
20.7%
4.689
2006
3.977
1.178
2009
2.456
63.6%
0.523
13.5%
0.885
22.9%
3.864
2007
3.488
1.234
2010
2.416
63.1%
0.679
17.7%
0.733
19.1%
% change 09/10 -1.6%
2008
3.946
0.740
2009
3.198
0.666
2010
3.300
0.528
% change 09/10
+3.2%
-20.7%
Catalogue sales (i.e. those titles which have
been on the OCC database for a year or
more) fared reasonably well in 2010,
showing a fractional decline of 0.6%.
There were more volatile changes in the
lower priced market sectors. Mid-price
sales did especially well, increasing by
almost 30%. Several of the best selling
+29.8%
-17.2%
3.828
-0.9%
Source: OCC
titles featured in the Top 20 presented on
the previous page came from this bracket,
with around half of Katherine Jenkins’
Ultimate Collection sales at mid-price as
were the Andre Rieu titles Dreaming and
The Collection, both contributing
significantly to the sector’s upturn.
There were 150,000 fewer budget sales
recorded, however, and the market fell by
17.2%, accounting for less than 20% of all
sales.
There was relatively little change in the
pattern of retail sales in 2010. Digital’s
share continued to increase and the
Supermarkets’ share moved back to the
level of 2008 after a drop in 2009. The
Specialist/General sector continue to
account for the lion’s share of sales.
Amazon is key to this sector and is an
important outlet for a great deal of Classical
business as are independent mail order
companies such as such as MDT, Crotchet
and Presto.
Classical - % of Sales by Type of Retailer
Classical Catalogue Sales
Specialists &
General
Supermarkets
Independents
2005
73.3%
18.0%
8.7%
-
2006
70.1%
20.4%
8.4%
1.1%
Sales (m)
2004
2.486
Digital
2005
2.457
2007
70.8%
19.4%
7.4%
2.4%
2006
2.370
2008
66.7%
24.7%
5.1%
3.8%
2007
2.310
2009
65.5%
23.4%
4.9%
6.3%
2008
1.884
2010
63.1%
24.7%
4.5%
7.7%
2009
1.796
2010
1.786
28.2%
2.4%
17.5%
% change
-0.6%
Total album market:
2010
51.9%
7
Compilation / Artist Albums
Compilation / Artist Albums - Year on Year % Change
Compilation Albums
Sales sluggish in final month
It was a disappointing end to the year for
both the compilations and artist albums
markets. Although the ‘53rd week’ factor
cannot be disregarded, even if equivalent
five week periods are compared (i.e weeks
48-52 in 2010 against 49-53 in 2009) sales
would still have been down by 11.7% (artist
albums) and 12.0% (compilations).
In total there were 1.6m fewer
compilations sold in December, with the
sector taking a 20.2% share of the wider
market (down from 20.5%). The relatively
poor end to 2010 meant that the year-todate decrease of 5.8% recorded in
November dropped to 10.7% by the end of
the year. Likewise, in the artist albums
market the tally dropped from a 2.0%
decrease in November to 7.3% for the yearend.
Digital Sales in the Compilations
Market
Digital sales of compilations again lagged
behind the share achieved in the artist
album market, although its share is much
improved.
Having recorded a share of just 5.7% in
2009, digital accounted for 10.7% in 2010.
Digital’s Share of Compilations
Compilation / Artist Album Sales (m)
MONTH
Compilations
Artist
Total*
Comps %
December 2006
7.498
26.002
33.500
22.4%
December 2007
7.389
21.546
28.935
25.5%
December 2008
6.631
23.385
30.016
22.1%
December 2009
6.394
24.785
31.179
20.5%
December 2010
4.805
18.931
23.736
20.2%
Change 09 / 10
-24.9%
-23.6%
-23.9%
2006
30.406
123.694
154.100
19.7%
2007
30.453
106.033
136.486
22.3%
2008
30.042
101.290
131.332
22.9%
2009
25.066
100.538
125.604
20.0%
2010
22.386
93.195
115.582
19.4%
Change 09 / 10
-10.7%
-7.3%
-8.0%
ANNUAL TOTAL
* Note that totals do not match with those on page 3 due to a small number of
unidentified digital albums which cannot be attributed to either artist or compilation
albums
Only seven of the top 100 best selling
compilations recorded no digital sales while
at the other end of the spectrum over a
third of sales of titles such as 101 Running
Songs and Now That’s What I Call Xmas
were on download.
The latter title was the biggest selling
digital compilation of the year, its tally of
83,628 constituting
42.0% of the title’s
total sales. It
featured over 80
tracks and retailed
for under £10 at
some stores,
making a £60
saving compared to the cost of buying all
tracks individually.
Sales by Price Category
As the table on the next page shows, Full
Price Albums recorded the heaviest
proportional decrease in 2010, with sales
falling by 14.0%. As a result the sector’s
share of sales fell from 72.6% in 2009 to
67.8% in 2010.
Full Price compilations recorded a decline
of 14.5%, with sales down to 16.6m (from
19.4m). Over 2m were sold digitally - an
increase of 53.1% - but this was not enough
to offset a decrease of almost 20% on CD.
In the Full Price artist albums market digital
sales actually fell, from 10.9m to 9.7m. CD
sales also decreased (by 14.3%) although
there were increases in sales of LPs and
minority formats such as DVD Audio.
8
Compilation / Artist Albums
The Mid Price market was the only one to
see a sales increase in 2010 (of 11.8%).
While there was a small decline in the
compilations sector, sales of artist albums
rose by almost 14%, to 24.4m. As the table
below shows the Top Five all sold over
150,000 copies and all of the Top 20 sold
over 110,000.
Best Selling Mid Price
Albums 2010
2008
2009
2010
% +/-
Budget
10.512
7.380
6.978
-5.5%
Mid Price
22.201
21.473
24.441
+13.8%
Artist Albums
Full Price
68.574
71.683
61.775
-13.8%
Total
101.287
100.536
93.194
-7.3%
Budget
4.280
2.426
2.625
+8.2%
Mid Price
4.086
3.191
3.130
-1.9%
Compilations
Sales
1 These Streets - Paolo Nutini
183,095
2 My World - Justin Bieber
168,327
3 Only By The Night - Kings Of Leon 163,926
4 Number Ones - Michael Jackson 158,117
5 Never Forget - Take That
Compilation / Artist Album Sales by Price Category (m)
Source: OCC
There were contrasting fortunes within the
Budget market. Compilations sales were up
by 8.2% but the artist sector fared less well,
recording a 5.5% decrease. As a result,
Budget sales fell slightly overall, down to
9.6m (a drop of 2.1%). As in the Mid Price
market, growth in digital (317.5%) helped
offset losses on CD (-8.0%). Budget’s share
of the total market rose slightly, from 7.8%
to 8.3%.
Best Selling Compilations
of the Year
The Christmas Now release topped the
annual compilations chart and was the only
various artists title to sell over 1m copies in
2010.
Once again the Now series provided the
three biggest sellers, proving its enduring
appeal:
•
The three volumes released in 2010
totalled 2.6m sales
•
This was an increase of 6.7% on 2009’s
cumulative total
• Together they represented 11.5% of all
compilations sold
The Twilight Saga - Eclipse was the best
selling soundtrack of the year, selling
91,137 copies and charting at 38 in the
year-end compilations rundown.
21.676
19.449
16.632
-14.5%
Total
30.042
25.066
22.386
-10.7%
Budget
14.791
9.807
9.603
-2.1%
Mid Price
26.287
24.663
27.571
+11.8%
Full Price
90.251
91.132
78.407
-14.0%
Total
131.332
125.602
115.581
-8.0%
Total Albums
153,634
While sales of Mid Price CDs fell (by 4.1%)
there was very strong growth in digital.
Artist album sales on download grew to
over 4m (an almost 15-fold increase) while
digital compilation sales totalled 206,069 (a
17-fold increase). These performances
drove Mid Price’s share of the wider market
up to 23.9%, from 19.6%.
Full Price
* Note that totals do not match with those on page 3 due to a small number of unidentified
digital albums which cannot be attributed to either artist or compilation albums
Some examples of successful releases from established compilation series in 2010
Top 20 Compilations 2010
Pos
Title
Company
% Digital
Sales
1
Now That's What I Call Music 77
EMI/UMTV
5.8%
1,195,244
2
Now That's What I Call Music 76
EMI TV/UMTV
8.3%
769,299
3
Now That's What I Call Music 75
EMI TV/UMTV
7.6%
607,398
4
American Anthems
EMI TV/RCA Label Group
12.0%
473,512
5
Pop Party 8
UMTV
1.2%
283,746
6
Anthems - Electronic 80s 2
EMI TV/Ministry Of Sound
5.7%
249,120
7
Forever Love
Demon Music
-
242,172
8
80s Groove
MOS/RCA Label Group
9
Dreamboats And Petticoats Four
EMI TV/UMTV
10
BBC Radio 1's Live Lounge - Vol 5
11
Now That's What I Call Xmas
12
13
14.4%
219,874
0.6%
208,692
RCA Label Group/UMTV
17.0%
208,499
EMI TV/Rhino (Warners)/UMTV
42.0%
199,157
Anthems - Electronic 80s
EMI TV/Ministry Of Sound
14.9%
187,458
Anthems Disco
Ministry Of Sound/Rhino
7.7%
186,524
14
Clubland 18
UMTV
7.3%
177,550
15
Anthems R&B
UMTV
16.3%
157,676
16
Now That's What I Call Music 74
EMI TV/UMTV
4.1%
145,526
17
R&B Clubland
RCA/UMTV
7.3%
143,699
18
Pop Princesses 2010
RCA/UMTV
2.3%
140,777
19
Chilled Acoustic
EMI TV/Ministry Of Sound
16.0%
130,807
20
Clubland 17
UMTV
11.8%
124,014
Source: OCC
9
Singles Market Overview
Monthly Singles Sales
Sales drop in December
Singles Sales Growth Rate by Month (units millions)
The singles market recorded a sales
decrease of 4.7% in December, although as stated before - this compared a five
week month to a six week period in 2009.
If sales from the last five weeks of 2010 are
compared with the last five in 2009 then an
11.6% increase would have been achieved.
5m weekly sales achieved
The final three weeks of the year proved to
be the most successful of 2010. Sales in
week 50 - when X-Factor winner Matt
Cardle’s When We Collide single was
released - topped 3.8m, with over 4m
being achieved a week later and the 5m
barrier being broken - for the first time
ever - in the last week of the year.
Another record year for singles
Despite the smaller December total - the
only monthly decrease of 2010 - the
market still recorded an increase of almost
6% at year end. While CD single sales
dropped by almost 25%, Digital - which
now accounts for 98.7% of the market picked up the slack, with sales of almost
160m. The result was another record year
for all format singles sales, which topped
160m for the first time.
Sales by Format
CD sales comprised
1.1% of the 2010
total, down from
1.6%, with When
We Collide the
biggest seller of
the year on that
format (407,808
sales), although
the Helping Haiti
charity single also sold strongly (341,814).
Singles Sales by Format (m)
MONTH
7”
12”
CD
Digital
Other
Total
0.083
0.125
1.452
6.355
0.022
8.037
December 2007
0.057
0.058
0.956
10.011
0.002
11.084
December 2008
0.030
0.014
0.865
14.174
0.017
15.100
December 2009
0.017
0.009
0.826
19.252
0.260
20.364
December 2010
0.011
0.006
0.589
18.802
0.002
19.409
-32.5%
-39.5%
-28.7%
-2.3%
-99.3%
-4.7%
December 2006
% change 09 / 10
ANNUAL TOTAL
2006
1.046
1.252
11.312
53.099
0.216
66.925
2007
1.040
0.803
6.633
77.956
0.130
86.562
2008
0.486
0.254
4.075
110.274
0.050
115.139
2009
0.222
0.110
2.470
149.652
0.294
152.749
2010
% change 09 / 10
0.152
0.067
1.857
159.714
0.020
161.811
-31.6%
-39.1%
-24.8%
+6.7%
-93.2%
+5.9%
Weekly Single Track Download Sales 2006 - 2010 (millions)
The two vinyl formats (seven and twelve
inch) now only cumulatively account for
0.1% of the market, with sales contracting
fairly severely. Overall, physical format
sales were down by 32.3% in 2010.
The Year in Digital
As the graph to the right shows, after a
farily strong start (the rate of year to date
growth almost reached 12% in February),
for much of the year 2010’s singles sales
were not exceeding 2009’s by a great
margin on a week to week basis. The
average weekly digital track sales total was
3.050m, a slight improvement on 2009’s
2.807m.
10
Singles - Charts
Top 20 Singles December 2010
TM
LM
Title
Artist
Company
Digital %
Sales
1
new
When We Collide
Matt Cardle
RCA Label Group
2
27
What's My Name
Rihanna ft Drake
Mercury
100.0%
50.0%
814,997
370,823
3
15
The Time (Dirty Bit)
Black Eyed Peas
Polydor
100.0%
313,176
4
8
Your Song
Ellie Goulding
Polydor
100.0%
290,405
5
1
Only Girl (In The World)
Rihanna
Mercury
99.2%
227,819
6
16
Like A G6
Far East Movement/Cataracs/Dev
Polydor
100.0%
195,621
7
new
Whip My Hair
Willow
Columbia Label Group
98.5%
189,205
8
3
The Flood
Take That
Polydor
97.0%
188,014
9
2
Firework
Katy Perry
Virgin
10
23
Thinking Of Me
Olly Murs
Epic Label Group
11
11
Heroes
X Factor Finalists 2010
RCA Label Group
12
new
Who's That Chick
David Guetta ft Rihanna
Virgin
100.0%
148,827
13
new
Poison
Nicole Scherzinger
Polydor
100.0%
136,986
Forget You
Cee Lo Green
Warner Bros
99.4%
126,749
Hold My Hand
Michael Jackson ft Akon
RCA Label Group
94.5%
113,342
100.0%
182,319
97.6%
177,435
48.9%
161,395
14
10
15
new
16
7
Just The Way You Are (Amazing)
Bruno Mars
Atlantic Records UK
99.1%
112,166
17
4
Love You More
JLS
Epic Label Group
88.4%
106,454
18
new
Lights On
Katy B ft Ms Dynamite
Columbia Label Group
99.9%
101,149
19
14
Shine A Light
Mcfly ft Taio Cruz
Universal Island
98.6%
97,974
20
9
Cooler Than Me
Mike Posner
RCA Label Group
100.0%
93,640
Source: OCC
Top 10 Singles 2010
TM
LM
Title
Artist
Company
Love The Way You Lie
Eminem ft Rihanna
Polydor
Digital %
Sales
100.0%
854,144
When We Collide
Matt Cardle
RCA Label Group
50.0%
814,997
Atlantic Records UK
99.9%
765,899
98.6%
711,819
1
1
2
new
3
3
4
15
Only Girl (In The World)
Rihanna
Mercury
5
2
OMG
Usher ft Will I Am
RCA Label Group
100.0%
675,082
6
4
Fireflies
Owl City
Universal Island
100.0%
665,232
7
5
Airplanes
Bob ft Hayley Williams
Atlantic Records UK
99.7%
658,909
8
6
California Gurls
Katy Perry ft Snoop Dogg
Virgin
98.4%
648,309
9
8
We No Speak Americano
Yolanda Be Cool vs D Cup
UMTV
100.0%
636,739
10
9
Pass Out
Tinie Tempah
Parlophone
100.0%
Just The Way You Are (Amazing) Bruno Mars
624,174
Source: OCC
Best Sellers
Eminem Tops 2010 Chart
As in 2009, two singles sold over 800,000
copies in 2010. Matt Cardle’s When We
Collide sold an impressive 814,997 across
the last three weeks of the year but failed
to unseat Eminem and Rihanna’s Love The
Way You Lie as the 2010 bestseller, which
had been top of the year-to-date chart
since September.
Bruno Mars’ Just The Way You Are - which
topped the chart in both September and
October - was the only other single to sell
over three quarters of a million and
rounded out the Top Three.
It was a particularly good end to the year
for Rihanna, who had two singles placed in
the upper reaches of the December chart as
well as two (including her appearance with
Eminem) in the year-end Top Five. Her
album Loud was also one of the strongest
sellers over the Christmas period and
ended the year as the fourth biggest selling
artist title.
Some of December’s new entries hinted at
albums that are possibly due to follow in
2011. Willow (Smith, daughter of Will) saw
her debut single Whip My Hair reach the
monthly Top 10, while Pussycat Dolls’
Nicole Scherzinger’s Poison made the Top
Three in the first week of the month. Katy B
has already guested on tracks by Magnetic
Man and The Count & Sinden but Lights On
is her second solo single.
11
Music Video Market Overview
Music Video
Music Video Sales Growth Rate by Month (units millions)
Market endures tough final month
Although the wider market also recorded
disappointing sales in December (down by
over 20%), the music video market’s decline
of 28.6% in the last month of the year
showed just how heavily affected by the
performance of the biggest titles it is.
In December 2009 the fastest-selling music
video of all time - Take That’s The Circus
Live - was released, and the 2010 Christmas
market total was always likely to suffer in
comparison. Add in the factor of the
shorter December (five weeks rather than
six) and the relatively poor showing is more
understandable.
In any other month, the performance of the
25th edition of Les Miserables (released in
the last week of the month) would have
been seen as outstanding, but The Circus
Live still sold over 200,000 copies more in
the previous Christmas period.
Video Sales (m)
All Video
Music Video
Music Video %
Music’s share dips slightly in 2010
December 2006
50.574
2.340
4.6%
As noted above, the wider video market
also suffered in 2010, with sales dipping
below 225m for the first time since 2005.
Although few music
video titles really
broke out in 2010,
the market was
buoyed by two
undisputed hits in
the shape of Michael
Jackson’s This Is It
and the
aforementioned Les
Miserables release.
December 2007
53.754
1.527
2.8%
December 2008
54.248
1.251
2.3%
December 2009
55.231
1.905
3.4%
3.1%
As a result, music ended the year on a 1.9%
share of the entire market, only down by
0.1% from a year earlier. The release of This
Is It early in the year meant that the market
recorded healthy increases in February and
March but the second half of the year saw
sales totals down in every month, resulting
in a year-end decrease of 16.1%.
Blu-Ray sales increase
Blur-Ray accounted for 5.9% of music video
sales in 2010, up from 2.9% in 2009 (and 1%
in 2008). Its share from title to title varies
greatly, however, even among the very
biggest sellers. The format accounted for
over one in five of every sale of U2’s 360
Degrees At The Rose Bowl but less than one
in 10 of eight of the Top 10 biggest titles,
with two not available on Blu-ray at all. In
the wider market the format’s share was
5.8%.
December 2010
43.924
1.359
% change 09 / 10
-20.5%
-28.6%
2006
228.972
7.844
3.4%
2007
249.688
5.374
2.2%
2008
257.892
4.364
1.7%
2009
243.466
4.981
2.0%
2010
223.350
4.179
1.9%
-8.3%
-16.1%
% change 09 / 10
Source: OCC
Video Sales by Genre 2000 - 2010 (% units)
Film
Children’s
TV Video
Music
Sport/Fit
Other
2000
56.3
18.2
16.0
3.8
2.9
2.8
2001
60.5
17.5
12.5
3.6
3.0
2.7
2002
68.4
13.2
10.8
2.9
2.2
2.5
2003
68.1
12.6
11.3
3.1
1.9
3.1
2004
68.5
12.3
11.6
3.4
1.5
2.7
2005
65.4
11.8
12.7
3.7
2.1
4.2
2006
65.9
11.2
13.9
3.6
1.8
3.6
2007
68.7
11.7
12.9
2.2
1.4
3.1
2008
69.6
11.1
13.2
1.7
1.7
2.7
2009
67.9
12.0
13.7
2.0
1.4
2.9
2010
65.5
14.4
14.1
1.9
1.5
2.7
Source: OCC
12
Music Video - Charts
Top 20 Music Videos December 2010
TM
LM
Title
Artist
Company
Blu-Ray %
Sales
1
new
Les Miserables - In Concert - 25th
Original Cast Recording
Universal Pictures
6.8%
369,842
2
new
Only Tonight - Live From London
JLS
Epic Label Group
1.8%
69,925
3
new
At Schonbrunn Vienna
Andre Rieu
Decca
4
new
Look Back Don't Stare
Take That
Polydor
Bold As Brass
Cliff Richard
2entertain
1.6%
48,547
The Where We Are Tour - Live
Westlife
RCA Label Group
4.6%
39,228
38,223
5
1
6
new
-
57,854
5.4%
52,326
7
2
This Is It
Michael Jackson
Sony Pictures
8.1%
8
new
The Labyrinth Tour - Live From The O2
Leona Lewis
RCA Label Group
6.8%
37,344
9
new
I Am - World Tour
Beyonce
RCA Label Group
5.7%
31,651
10
6
Vision
Michael Jackson
RCA Label Group
-
18,346
11
new
Farewell - Live In Concert At Sydney
Simply Red
Simplyred.Com
-
16,578
12
new
A Life On Stage
Michael Ball
Universal Pictures
-
14,443
14,382
13
new
This Is My World
Justin Bieber
Metrodome
-
14
new
Live
The Soldiers
2entertain
-
13,321
15
5
The Circus - Live
Take That
Polydor
10.0%
13,314
16
10
Sunday For Sammy 2010
Various Artists
Mawson & Wareham
-
12,817
17
9
Dream Cast - Les Miserables In Concert
Cast Recording
2entertain
-
12,654
18
3
Live At The Royal Albert Hall
John Barrowman
Lace DVD
-
12,085
19
13
Live In Vienna
Andre Rieu
Decca
-
9,645
20
8
Believe - Live From The O2
Katherine Jenkins
Eagle Rock
10.0%
8,608
Source: OCC
Top 10 Music Videos 2010
TM
LM
1
1
2
new
3
3
4
new
Title
Artist
Company
This Is It
Michael Jackson
Sony Pictures
Blu-Ray %
Sales
10.3%
597,725
369,866
Les Miserables - In Concert - 25th
Original Cast Recording
Universal Pictures
6.8%
The Circus - Live
Take That
Polydor
7.3%
72,688
Only Tonight - Live From London
JLS
Epic Label Group
1.8%
69,925
5
2
Moonwalker
Michael Jackson
Warner Home Video
5.8%
68,654
6
11
Bold As Brass
Cliff Richard
2entertain
2.0%
66,405
7
new
At Schonbrunn Vienna
Andre Rieu
Decca
-
57,954
8
4
Live In Vienna
Andre Rieu
Decca
-
57,856
9
new
Look Back Don't Stare
Take That
Polydor
5.4%
52,326
10
5
360 Degrees At The Rose Bowl
U2
Mercury
22.6%
40,741
Source: OCC
Best Sellers
New titles dominate Top 10
As always, plenty of new product was
released in the final weeks of the year, with
seven of the Top 10 best sellers in
December released on or after the 29th of
November.
The Top four also all sold sufficiently well to
chart in the year-end Top 10. The very
strong performance of Les Miserables took
it to second place behind This Is It, while
live titles from JLS and Andre Rieu both sold
over 50,000 copies along with the Take That
documentary Look Back Don’t Stare.
The other new entries in the December Top
10 were all concert titles, from Westlife,
Leona Lewis and Beyonce. Releases such as
these still dominate sales on the Music DVD
format, with only three of the December
Top 20 (including the Take That title) not
primarily focussed on live footage.
Unsurprisingly, the biggest selling artist of
the year was Michael Jackson, whose
catalogue (including This Is It) produced
over 730,000 sales. Andre Rieu sold just
under 150,000 copies across 10 titles, while
Take That sold over 125,000 copies
cumulatively of The Circus Live and Look
Back Don’t Stare with other titles adding
another 9,000.
13
Retail Trends
Retail Developments
• Disappointing year-end at HMV
An Interim Management Statement from
the HMV Group showed that the retailer
had undergone a tough Christmas trading
period. For the five weeks ended 1st
January 2011, like for like sales at HMV
stores in the UK and Ireland were down by
13.6%, with total sales down by 11.9%. The
statement pointed towards the severe
weather endured in December and also
noted that “underlying entertainment
markets
have
remained
weak”,
notwithstanding some key titles. It also
announced that as a result the group was
expecting to close around 40 of its stores in
2011.
Data from Kantar for 2009 showed that
HMV’s stores accounted for 28% of all
expenditure on music.
Albums - Sales by Type of Retailer
VOLUME (m)
Specialists &
Multiples*
Supermarkets
Indies
December 2006
23.134
9.124
0.884
0.479
December 2007
19.398
8.247
0.671
0.780
December 2008
19.304
9.056
0.493
1.426
December 2009
17.827
10.664
0.677
2.452
December 2010
13.916
7.058
0.495
2.775
% change 09 / 10
-21.9%
-33.8%
-26.8%
+13.2%
MONTH
Digital
ANNUAL TOTAL
2006
101.738
44.597
5.608
2.799
2007
88.301
39.252
4.264
6.249
2008
82.570
37.812
2.953
10.309
2009
69.820
39.880
3.151
16.096
2010
62.204
33.758
2.921
21.023
HMV’s full statement is available in PDF
format here.
% change 09 / 10
-10.9%
-15.3%
-7.3%
+30.6%
• BVA and UKIE release year-end stats
MARKET SHARE - MONTH
Both the British Video Association and the
Association
for
UK
Interactive
Entertainment released 2010 figures early
in January.
December 2006
68.8%
27.1%
2.6%
1.4%
December 2007
66.7%
28.3%
2.3%
2.7%
December 2008
63.8%
29.9%
1.6%
4.7%
December 2009
56.4%
33.7%
2.1%
7.8%
The BVA announced that £2.6bn was spent
on video entertainment in 2010, roughly
the same amount as the year before. Retail
DVD constituted about 73% of the sector by
value, with Blu-ray taking an 8.1% share.
UKIE stated that sales across entertainment
software, PC and console games amounted
to £1.53bn in 2010, with console software
generating around £1.45bn and hardware
sales amounting to £800m.
December 2010
57.4%
29.1%
2.0%
11.4%
MARKET SHARE - ANNUAL TOTAL
2006
65.7%
28.8%
3.6%
1.8%
2007
64.0%
28.4%
3.1%
4.5%
2008
61.8%
28.3%
2.2%
7.7%
2009
54.1%
30.9%
2.4%
12.5%
2010
51.9%
28.2%
2.4%
17.5%
• Mixed results on the High Street
Although some High Street traders (such as
Blacks Leisure, JD Sports and Majestic
Wine) were able to report positive
Christmas results, for many famous names
it was a fairly downbeat end to the year.
Mothercare and Clinton Cards both issued
profit warnings, while Next and
Debenhams estimated that the poor
weather had cost them £22m and £30m
respectively in Christmas sales. According
to the British Retail Consortium, retail sales
in December were down by 0.3% on a likefor-like basis.
Albums - Sales By Retailer
Type
Digital was the only retail sector to report
sales growth in December, with 2.8m
albums downloaded in the last five weeks
of the year, equating to an 11.4% share of
the market. Its year-end share also rose,
from 12.5% in 2009 to 17.5%, with titles
such as Eminem’s Recovery, Ellie Goulding’s
Lights and Mumford and Sons’ Sigh No
More all selling over a fifth of their 2010
totals on digital.
Although sales were down, the Specialists
and Multiples - which includes high street
retailers such as HMV along with online
traders such as Amazon and Play.com experienced an increased share of sales in
December, up to 57.4% from 56.4% a year
earlier.
Their year-end share was, however, down to
51.9%, despite accounting for the majority
of sales on titles such as the debut albums
by Olly Murs and Rumer along with best
sellers by Gorillaz and Biffy Clyro.
The Supermarkets experienced a fairly
tough December, with their 33.8% decrease
in sales proportionally the greatest of all
four sectors. Their year-end share of 28.2%
was the lowest since 2004 but they
continued to fare well with the Now series
(accounting for the majority of sales on all
three 2010-released volumes). Although
they performed well with titles by artists
such as Andre Rieu and Boyzone, the best
performances in share terms came from
compilations - they took majority
percentages on seven of the Top 10 best
selling various artist titles.
The Independents saw their December
share of sales fall slightly but their year-end
remain stable at 2.4%. They took shares of
over 3% on titles by Arcade Fire, Robert
Plant and Laura Marling among others.
14
Retail Trends
Singles - Sales by Retailer
Type
Digital’s share of the singles market rose to
98.7% in 2010, with more and more singles
charting without a physical equivalent being
released. In 2010 over a third (37) of the Top
100 best selling titles were digital-only,
including the biggest selling single of the
year by Eminem.
Only four titles recorded a digital share of
less than 90% - the two 2009 X-Factor
singles (Heroes by X-Factor Finalists and
Matt Cardle’s When We Collide), the Helping
Haiti charity single (the only single of the
year to have the majority of its sales
accounted for by physical formats) and JLS’s
Children In Need release Love You More.
The Specialists - whose share of the market
fell to 1.2% - fared well with the Matt Cardle
single, which sold over 262,000 copies
through the sector’s stores. Cardle’s single
was also the top seller at the Independents,
with singles by Paul Weller and Manic Street
Preachers among their top five best sellers.
Singles - % of Sales by Type of Retailer
Specialists &
Multiples
Independents
December 2006
19.9%
1.0%
79.1%
December 2007
9.3%
0.5%
90.3%
December 2008
5.9%
0.2%
93.9%
December 2009
5.3%
0.2%
94.5%
December 2010
3.0%
0.1%
96.9%
2006
19.3%
1.3%
79.3%
2007
9.2%
0.8%
90.1%
2008
3.9%
0.3%
95.8%
2009
1.9%
0.2%
98.0%
2010
1.2%
0.1%
98.7%
MARKET SHARE MONTH
MARKET SHARE ANNUAL
Music Videos - % of Sales by Type of Retailer
Specialists &
Multiples
MARKET SHARE MONTH
Music Video - Sales by
Retailer Type
Digital
Supermarkets
Independents
2006
77.6%
20.1%
2.3%
2007
84.4%
13.1%
2.5%
The Specialists and Multiples continue to
account for by far the largest share of the
market, although it fell in 2010 at the
expense of both the supermarkets and
independents.
2008
82.5%
14.8%
2.7%
2009
75.3%
22.8%
1.9%
2010
70.4%
27.0%
2.6%
They still accounted for over three quarters
of sales, however, and took the largest sales
shares on eight of the top 10 Music DVDs of
2010, although the Supermarkets took the
biggest share on the best selling title of the
year, This Is It. Their share in December rose
to over a quarter of all sales and helped
propel them to a new high of 21.5% in 2010.
MARKET SHARE ANNUAL
The Independents saw their share rise to
3.4%, having taken by far the majority of
sales on the video of the benefit concert
Sunday For Sammy, one of the 20 biggest
sellers of the year overall.
Artist & Compilation
Albums
2006
75.5%
21.3%
3.2%
2007
81.9%
14.7%
3.3%
2008
84.2%
12.4%
3.4%
2009
80.4%
16.8%
2.8%
2010
75.1%
21.5%
3.4%
Artist & Compilation albums - % of Sales by Type of Retailer
Specialists &
Multiples
Supermarkets
Indies
Digital
2006
67.7%
26.7%
3.9%
1.6%
2007
66.7%
25.7%
3.5%
4.1%
2008
65.3%
25.0%
2.5%
7.1%
ARTIST - ANNUAL
2009
58.6%
27.5%
2.7%
11.2%
The Supermarkets remained the dominant
force in the compilations sector with a
46.5% share of sales in 2010, although the
Specialists and Multiples again accounted
for well over half of the artist albums
market.
2010
56.9%
25.0%
2.7%
15.3%
Specialists &
Multiples
Supermarkets
Indies
Digital
Digital’s share of the compilations market
topped 10% for the first time, with titles
such as American Anthems and 80s Groove
recording strong download sales.
COMPS - ANNUAL
2006
59.1%
37.9%
2.6%
0.4%
2007
57.8%
39.4%
1.9%
1.0%
2008
54.4%
41.7%
1.3%
2.6%
2009
43.6%
48.9%
1.8%
5.7%
2010
41.2%
46.5%
1.6%
10.7%
15
Airplay Analysis
Top 20 Airplay Tracks 2010
TM
Artist
Title
Company
1
Scouting For Girls
This Ain't A Love Song
Epic Label Group
85,778
Plays
Audience (m)
1,251.60
2
Katy Perry ft Snoop Dogg
California Gurls
Virgin
83,964
1,245.40
3
Lady Gaga
Alejandro
Polydor
83,172
1,213.80
4
Lady Gaga
Bad Romance
Polydor
82,347
1,111.50
5
Plan B
She Said
Atlantic Records UK
88,610
1,053.80
6
Cee Lo Green
Forget You (F.U.)
Warner Bros
61,402
1,021.60
7
Alicia Keys
Empire State of Mind (Part II)
RCA Label Group
79,806
983.3
8
Kylie Minogue
All The Lovers
Parlophone
76,221
949.3
9
Owl City
Fireflies
Universal Island
71,762
916.2
10
Taio Cruz
Dynamite
Universal Island
51,562
835.1
11
Bruno Mars
Just The Way You Are
Atlantic Records UK
60,597
823.1
12
Eminem ft Rihanna
Love The Way You Lie
Polydor
35,624
783.3
13
Tinie Tempah
Pass Out
Parlophone
27,545
768.3
14
Lady Gaga ft Beyonce
Telephone
Polydor
56,574
764.1
15
Alicia Keys
Try Sleeping With A Broken Heart
RCA Label Group
68,163
759.7
16
Take That
The Flood
Polydor
45,409
754.7
17
Michael Bublé
Haven't Met You Yet
Warner Bros
58,612
754.7
18
B.o.B. ft Hayley Williams
Airplanes
Atlantic Records UK
36,489
744.9
19
Rihanna
Rude Boy
Mercury
44,692
742.1
20
Jason Derulo
In My Head
Warner Bros
48,560
729.8
Source: Radiomonitor
Number One for five
weeks, ending the
year with an audience
only 6m short of This
Ain’t A Love Song.
Introduction
The BPI monthly report for members will
now feature occasional airplay charts and
analysis from data collected by
Radiomonitor.
Radiomonitor is a UK based, independent
company that has been established for
more than 10 years serving music industry,
radio, advertising and television clients.
They report the music played on over 330
UK radio stations and 80 UK television
stations (this represents 99.6% of UK radio
listening - RAJAR Q1 2010).
The charts presented here are ranked in
order of the audience size rather than the
number of individual plays each track has
received.
Each title is allocated a precise listenership
figure using the latest quarter hourly Rajar
data.
Year-end Chart
Scouting For Girls top in 2010
Having topped the airplay chart for most of
the year, Scouting For Girls’ This Ain’t A
Love Song held off the challenge of Katy
Perry’s California Gurls to become the
most-heard track of 2010.
The first single to be released from the
band’s second album Everybody Wants To
Be On TV, This Ain’t A Love Song entered
the airplay chart in March and remained at
the top for five weeks. Across the year it
was played over 85,000 times and was
heard by 1.25bn people.
Katy Perry’s California Gurls was another
single previewing an imminent album - in
this case Teenage Dream. The track entered
the airplay chart in June and also stayed at
Songs from Lady
Gaga’s The Fame
occupied the third and fourth spots in the
2009 end-of-year chart, and it was the
same story a year later. Whereas in 2009
her most successful radio tracks were Poker
Face and Just Dance (her first two singles),
this year it was the turn of Alejandro and
Bad Romance. The popularity of her debut
album refused to fade in 2010, selling over
1m copies for a second year running.
Two other tracks reached an audience of
over a billion in 2010. Plan B’s She Said was
another lead single and although it failed to
top the singles chart it was airplay Number
One for the whole of May. Its parent album
The Defamation Of Strickland Banks was
also a huge success, ending the year as the
sixth biggest seller overall.
Cee Lo Green’s Forget You built up a strong
viral profile in its original form Fuck You, but
its radio incarnation was one of the most
popular tracks of the second half of the
year, topping the airplay chart for the whole
of October.
16
Web Traffic - Experian Hitwise
Web Traffic Data
Internet traffic monitoring company
Experian Hitwise has a number of different
music-related categories and a handful of
charts from these for December are
reproduced on this page.
Top 10 Most-Visited Band/Artist Sites, Dec 2010
Pos
LM
Website
Domain
Market Share
1
1
JLS
www.jlsofficial.com
3.49%
2
2
Take That
www.takethat.com
2.62%
The top table ranks websites of different
acts by number of internet visits in the UK
across the month, expressed (in the right
hand column) as a percentage of all visits
monitored within the category.
3
7
The Wanted
www.thewantedmusic.com
2.30%
4
4
Paramore
www.paramore.net
1.76%
5
6
My Chemical Romance
6
5
Gorillaz
7
new
Michael Buble
Most-visited sites
8
new
Muse
The boy/man band effect was very much in
evidence again in December, with JLS’s
official website once again the most-visited
in the bands and artists category. Take
That’s site was the second most popular,
with The Wanted rounding out the top
three.
Michael Buble’s Crazy Love was one of the
top Christmas best sellers for a second year
running and was reissued as a deluxe
‘Hollywood’
edition in
October; demand
was also high for
tickets for his
2011 UK dates
(see chart at
bottom of page).
Coldplay’s
site
also enjoyed an
increase in traffic, no doubt due to the
release of a new track, Christmas Lights.
Top festival searches
The onset of cold weather in December has
seemingly turned the thoughts of many
towards the festival season, as several
events were among the Top 200 searches in
the wider music category. The third chart
down aggregates the various permutations
of all related terms, with the three day
Sonisphere proving the most searched-for.
The festival takes place in July at Knebworth
and its headliners are Metallica, Biffy Clyro
and Slipknot.
Top ticket searches
Demand for tickets for Take That’s sold-out
tour remain high, with Rihanna - one of the
most popular singles artists of the year - the
second most searched-for live artist.
Paul McCartney makes an entrance at
number eight after he announced two dates
in December, in London (at Hammersmith
Apollo) and Liverpool (O2 Academy).
9
10
10
new
Status Quo
Coldplay
www.mychemicalromance.com
1.27%
www.gorillaz.com
1.26%
www.michaelbuble.com
1.24%
www.muse.mu
0.99%
www.statusquo.co.uk
0.98%
www.coldplay.com
0.98%
Source: Experian Hitwise
Top 5 Band/Artist Searches, December 2010
Pos
Search
1
JLS
Market Share
1.95%
2
Take That
1.89%
3
Paramore
1.11%
4
The Wanted
0.87%
5
Michael Buble
0.75%
Source: Experian Hitwise
Top 5 Festival Searches, December 2010
Pos
Search
1
Sonisphere
Market Share
0.29%
2
Isle of Wight
0.13%
3
Glastonbury
0.07%
4
T in the Park
0.05%
5
V Festival
0.04%
Source: Experian Hitwise
Top 10 Ticket Searches
Pos
LM
1
1
2
new
3
2
Ticket Search
Take That
Rihanna
Kings Of Leon
4
5
JLS
5
3
Bon Jovi
6
new
Andre Rieu
7
new
Michael Buble
8
new
Paul McCartney
9
new
10
7
Katy Perry
Justin Bieber
Source: Experian Hitwise
Experian Hitwise is a leading online
competitive intelligence service, giving
marketers a competitive advantage by
providing daily insights on how 25 million
Internet users around the world interact
with more than 1 million Web sites.
This external view helps companies grow
and protect their businesses by identifying
threats and opportunities as they develop.
Experian Hitwise has more than 1,500
clients across numerous sectors, including
financial services, media, travel and retail.
More information about Experian Hitwise is
available at www.hitwise.co.uk.
17
17