An Empirical Study of the Relationships among Employee’s Perceptions of HR Practice, Human Capital, and Department Performance: A Case of AT&T Subordinate Telecoms Company in Taiwan Ming-Kuen Wang, Kevin P. Hwang and Shing-Ruei Lin, Department of Transportation and Communication Management Science, National Cheng Kung University, Taiwan ABSTRACT The telecom industry in Taiwan began to enter a vigorous development stage after Taiwan’s Legislative Yuan enacted the three major telecommunications laws in 1996. After 2003, the number of mobile phone subscribers began to shrink after reaching a climax penetration rate of 111%. The problems which were ignored during the high growth period began to appear. This research discusses which human practices are effective in developing human capital and whether they will influence the performance of the telecom industry. Human capital is used as a mediate variable between human resources and department performance. Through a questionnaire survey, an analysis by mean, standard deviation, and Pearson correlation is performed. A causal multivariable analysis by structural equation modeling (SEM) is used to test the causal relationship among these factors. Keywords: Human Resource Practice, Human Capital, Department Performance INTRODUCTION Taiwan’s telecommunication industry began to enter a vigorous development stage after the Legislative Yuan passed laws of telecommunication in 1996 and opened mobile telecommunication service in 1997. The number of mobile customers increased fast from 1998 to 2002, and many operators regarded the increase of subscription numbers and market shares as the first priority of their business goals. (Peng, 2001; Liu, 2002) Since the turn of 2002, the customer subscription rate has become saturated; the penetration rate of 111% began to drop and operators began to experience challenges in profit growth and market stability after the growth period. The problems and the human resources issues that had been ignored began to emerge. (Liang-Chih Huang et al., 2004; Hwang et al., 2005) Wireless Fixed 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% -10% 2003 2004 2005 2006(predict) Figure 1: The grow rate of telecom and network markets, Source: IEK (2005/12) Under the impact of liberalization and internationalization, telecommunications operators have to maintain business advantages to survive. The environment of telecommunication industry continues to change significantly; it influences users’ attitudes and behaviors, causing the same things to be perceived differently. So the strategies and practices of human resources management became more important. Ulrich (1997) points out, that when it is easier to obtain funds and production technology, competition advantage is cultivated from human resources inside organizations, especially the strategic management of the human resources. Although there are a lot of methods to create competitive advantages, some methods are easily imitated and substituted. Human resources practices are less likely to be imitated. Therefore, to maintain the competitive advantages that were created from implementing human resources management practices is easier than other methods (Kleiman, 1997). In addition, the human resources management practices are important to accumulate and develop human capital, and the human capital is the important factor to affect organization performance. What kind of management practices can properly apply and use human capital to achieve business goals would be an important issue for all modern enterprises? Total Wireless Fixed (in billion) 450 400 350 300 250 200 150 100 50 0 2002 2003 2004 2005 2006(predict) Figure 2: The output value of Telecom and Network market, Source: IEK (2005) Under keen competition, human resources have played an important role in the telecommunications industry. Besides effective allocation of entity resources, the appropriate application and allocation of human resources have served competition advantages when technology is available and competitiveness is fair. Many scholars have considered the relationship of human resources management and organization performance (Huselid, 1995; Delery & Doty, 1996; Chia-Chi Huang, 2002), but there is very little research about the role of HRM in the telecommunications industry. The main purposes of this research are to understand the profile of human resource practices in the telecommunications industry, to explore the relationship of human resource practice, human capital, and to provide suggestions for telecommunication operators to improve their human resource practices and to raise their organizational performances. THEORY BACKGROUND Human Resource Practices In the past, personnel departments have only administered the employment and dismissal of organizational staff and carried out wage policies and controls over the welfare plans of organizations (Dessler, 2001). With the rising importance of manpower capital, organization begins to face the role of resources management within an organization and expand its business scope to recruitment, settlement, training, and development. Even today, the role of human resource management has been changing from the inspection of trainees to the developing of competitive strategies; they cooperate in the competitive strategy of the organization and become one of the important factors to improve organization performance. One of the most important functions in an enterprise is manpower resource management; its importance is perceived in the development of an organization. This is because the change in the fast management environment faced by enterprises makes the human resources become an important asset. The functions of human resources management should include recruitment, selection, transference, promotion, dispatch, training, development, wages, welfare, labor-capital relationship, employment assurance, and laborer security (Dessler, 2001). Noe, et al (2003) define human resources management as the policy, practices and system that influence the behavior, attitude, and performance of staff; thus, all human resources practices must proceed on the basis of the strengthening tactics of the entire organization’s performance. Pfeffer (1994) has put forward the concept of “best practices” in the human resources management tactics; these include: overarching philosophy, employment security, selectivity in recruiting, high wages, incentive pay, employee ownership, information sharing, participation and empowerment, teams and job redesign, training and skill development, cross-utilization and cross training, elimination of status symbols, promotion within, long-term perspective, wage compression, and measurement of practices. Such 16 items are the human resources management activities necessary to create competitive advantages. Pfeffer (1995) goes one step further to propose alternative selection, working guarantees, high-level wages, rewarding wages, allotment of shares to staff, information sharing, the participation of the staff, manage the group oneself, training technical abilities. The job wheel can improve the important human resources management practices which organize the performance to adjust 13 items of to promote and symbolize with the equal doctrine with the mutual training, wages compressing, inside etc., and considered these 13 activities to reach the characteristic possessed together of organization of competition success through managing the staff. Human Capital Human capital is defined as the personnel who possess the ability, experience, and knowledge to create the economical value of an organization. (Snell & Dean, 1992; Lepak & Snell, 1999; Van Buren, 1999). Snell & Dean (1992) maintain that a staff's ability and knowledge can promote productivity; so human capital refers to the personnel who own the ability, experience, and knowledge that have economical value for organizations. Lepak & Snell (1999) emphasize that human capital is the staff's technological ability; it is the result that the organization makes the investment sedulously; hence, only on the premise of improving productivity, thus the capital investment of manpower is worthy. Dzinkowski (2000) thought that the human capital means the personnel's know-how, capabilities, skills and expertise in the organization. Knight (1999) argues that human capital is personal specialty and technical abilities of which enterprises cannot depose; when enterprises employ, develop and keep the best talent, the value of the human capital increases promptly. The human resources manage the constant investment in the manpower capital (Lepak & Snell, 1999). So, an organization makes the investment and accumulates the manpower capital through various channels to improve productivity and then raises remuneration. The characteristics of promoting efficacy and efficiency, competitive advantages, threat blocking, and all human resources are the same as other resources, which posses value to enterprises; it is, moreover, the key resource; enterprises should invest in developing and keeping it. In addition, its rareness is the source of competitive advantage of the organization; therefore, the organization should endeavor to preserve the existence of its resources (Barney, 1991). Furthermore human capital has uniqueness and is difficult for organizations to acquire them from the market (Lepak & Snell, 1999). The uniqueness of human capital should be internalized. To conclude, the indexes of human capital are divided into quantization and quality indexes, because the scholars who advocate human capital have different opinions and objective data are difficult to collect. Therefore, this research constructs the surface with two items of human capital which are developed by Lepak(1999). Performances The assessment of department performance may adopt the three indexes used in general engineering: efficiency, effectiveness and timeliness. Efficiency is the ratio of output to input, that is to say “do things right.” Effectiveness is the quality of the output, that is to say “do the right thighs.” Efficiency refers to the subjective intuition of the group operation efficiency (output, productivity and cost). Hackman (1991) points out the measurement of team efficiency can depend on three indexes, (1) team performance can accord with the requests on the quantity, quality and timeliness; (2) the technical ability of team members can improve the working experiences of the team in the future; (3) team experiences can be contributed to the satisfaction of individual. The above three indexes are used as the basis to weigh the team performance. Synthesizing the statements of the above scholars, this research regards case company of telecommunications as the target and the measurement is adopted as the non-financial entirety performance and subjective self-judgment. The performance of each department is based on proposal of Lawless (1979) which focuses on the items which are productivity, and working morale (flexibility, team morale). Members assess their own performance relative to others in the organization. ASSUMPTION Cascio (1991) points out that human resource practices are basically the main method that an organization carries on its capital investment of manpower. The differences of human resource management activities among organizations can reflect the level of the capital investment level of manpower. The organization invests in the human resources practices in order to increase staff's technical ability, knowledge and ability, and it expects that the staff can increase productivity through these activities in order to increase contributions to the organization in the future. Thus, the management activities of human resource bring out the activities which can increase the activities of human capital (Chia-chi Huang, 2003). Enterprises make use of extensive training to invest in unique technology to increase the value of the enterprise. Since the enterprise requires more valuable and unique staff, the organization uses more formal, extensive, persistent, and long-term training and more structural programs to ensure the knowledge and techniques can be acquired and transferred after training. Moreover, valuable contributions are obtained by making use of training to arouse the creativity of the staff, improve the ability of production, and the ability of service. It can be used to distinguish the techniques and specialty which could not catch up with other competitors in a short time or the unique techniques and specialties which are difficult to be imitated and copied (Becker & Huselid, 2001). Human resources practices have a great influence on the establishment and application of human capital, and an organization obtains human capital through the activities of recruiting, selecting, and training. That is to say, the measure of human resource management possesses the meaning of human capital investment respectably, and the human resources practices has the most direct influence on the construction of human capital in the organization (Snell & Dean, 1992; Lepak & Snell, 1999; Chia-chi Huang, 2000; Becker & Huselid, 2001). Therefore, the following assumptions are taken to inspect the relation between the human resources practices and human capital. Assumption 1: The relation between the human resources practices and human capital is significant. An investigation into the enterprises of North America was carried out by Watson Wyatt (2000), and he discovered that either the human capital management or the thirty major practices of human resource management practices would raise the shareholder value enterprise by 30%. Thus, it can be seen that the relation between the efficacy of human capital and shareholder value. LeBlanc, Rich, & Mulvey (2000) point out three kinds of human resource investments to structure human capital; thus, investing in knowledge can enhance the growth of staff and increase the acquirements of enterprises in techniques, knowledge and endowments simultaneously. The investment in motive can provide the protection of diseases, suddenness and long-term insurance to create the positive enhancement of valuable contributions. The investment in opportunity is investing in working environment and working satisfaction, especially the manifold and meaningful task, the time of completing tasks perfectly, the essential supports and instruments, sufficient independence and judgment. These investments may make a staffs’ performance reach a peak. This shows that the influence of human resources practices on human capital in organization is most direct. The organization can acquire quality knowledge and technique by development of its own or purchase it to improve its competitive advantage. Nevertheless, knowledge and techniques need applications by well-trained staff to bring the benefits into full play. Human capital is the important source of profits in the internal organization, because the profit created by the staff is the key factor of success. The knowledge, techniques, educations, and experiences are the important factors for earning profits in the organization; thus, the investments of human capital positively help the productivity of individuals and the performance of organizations. The sufficient construction of human capital may make the performance of the staff reach a peak (Sveiby, 1997; Watson Wyatt, 2000; LeBlanc, Rich, & Mulvey, 2000). Therefore, the following assumption is taken to inspect the relation between human capital and department performance in telecommunications industry. Assumption 2: The relation between human capital and department performance is significant. Chia-chi Huang (2003) adopted the concept of human capital investment and promoted eleven human resources practices, which included: recruit strictly, training extensively, performance evaluation of behavior orient, competitive wages, wage based on skills, performance evaluation of development, employee participation, team work, broad job definition, job rotation and career planning. These are called human resources management systems of human capital investment practices. Some scholars think that improved skill and knowledge of employees will cause additional expense and cost, but employees’ skill and knowledge could contribute for productivity and performance (Youndt et al., 1996; Chia-chi Huang, 2003). Mak & Akhtar (2003) use job description, internal promotion chance, job security, bonus sharing, training and performance evaluation to observe the relationship between human resource practices and ROE. The results show that only the job description and bonus share relate with ROE. Wright, Gardner and Moynihan (2003) discuss the relationship between human resources practices and operation profitability. The results find human resources and organizational commitment were related with operation performance and before-tax benefit. In fact, much research has demonstrated that human resources practices were related to productivity and financial performance (Delery & Doty, 1996; Huselid, 1995; Youndt, Snell, Dean, & Lepak, 1996). Other research also demonstrates the relationship between human resources and profitability (Delaney & Huselid, 1996; Bae & Chen & Wan & Lawler and Walumbwa, 2003). This shows that organizations could build and sustain the competitive advantage through implementing human resources practices to further improve performance. It can be discovered by making a comprehensive survey of the relation of the human resources practices and performance, whether the management practices from individual prospect or from an integrated management system prospect have influence on different constructs of the organization performance and whether the organization can improve the organization performance by certain human resources practices. In the management activities of human resources, there are many activities related to organization performance, financial performance or human resource performance (Delery & Doty, 1996; Bae & Chen & Wan & Lawler, 2003; Mak & Akhtar, 2003; Wright & Gardner & Moynihan, 2003). Therefore, the following assumption is taken to inspect the relation between human resources practices and performance of department in the telecommunications industry. Assumption 3: The relation between human resources practices and the performance of department is significant. Finally, the relation of human capital to human resources practices and the performance of departments are discussed to investigate whether they have a mediate effect. Assumption 4: There is a mediate effect of human capital of human capital between human resources practices and the performances of departments METHODOLOGY Data Collection This research applies a questionnaire survey from the employees of a telecom company as participants. The mean, standard deviation, Pearson correlation, and SEM were used to analyze the data. A total of 210 questionnaires were sent, 139 were retrieved. Six questionnaires were rejected due to incomplete data, thus resulting in an effective response rate of 63.3%. The sample characteristics were summarized in Table1. Table 1: Sample characteristics Group Numbers Percentage Male 60 45.1 Female 73 54.9 Age 20-25 14 10.5 26-30 56 42.1 31-35 39 29.3 36-40 15 11.3 41-45 7 5.3 46-50 2 1.6 Education Graduate school 24 18.0 University 78 58.6 Item Sex Definition and Measure of Constructs Human Resources Practices This research explores the relationship of human resource practices, human capital, and the performances of departments. Human resources practices are management practices that relate performances were collected from previous literature. Five major practices are included: recruitment, training and development, performance evaluation, wages and employee relationships. The major human resources practices were selected and summarized from previous research (Huselid, 1995; Pfeffer, 1995; Youdt, 1995; Chia-Chi Huang, 2003), which included recruit strictly, training extensively, performance evaluation, competitive wages, objective wages, employee relationship, communication, career planning, employee participant and appeal procedure. The measure items of each practice are referred and modified from the literature (Delaney & Huselid, 1996; Delery & Doty, 1996; Snell & Dean, 1992; Chia-Chi Huang, 2003). Human Capital This research refers to the theories of resources management and human capital to develop human resources structure. The human capital constructs were referred to the categorization in the researches of Lepak & Snell (1999). This research uses the uniqueness and value of human capital to describe the characteristics of human capital in organizations. The value of human capital means Employees’ contribution to organizations. The uniqueness of human capital means employees’ knowledge and ability, which cannot be imitated. The measure items of this construct were selected and modified from previous research (Lepak & Snell, 1999; Barney, 1991). There were six items to measure value and five items to measure uniqueness. Department performance This research refers to previous research (Lawless, 1979) and defines the department performance as the percent of people who achieve specific objectives, adaptable flexible, and efficiency. The measure items of this construct were selected and modified from previous research. It includes productivity and work morale to represent department performance. There are six items to measure department performance and use the subjective perception of each department employee to answer the questions. RESULTS Constructs Recruit strictly Training extensively Performance evaluation Competitive wages Objective wages Table 2: Factors analysis results for human resources practices Factor loadings Factors’ name Eigen-value Cumulative (%) 0.194 0.767 0.355 0.610 0.489 0.697 HPWS 5.462613 49.66012 0.196 0.531 0.196 0.771 Cronbach α 0.9370 Employee relationship Communication Career planning Employee participant Appeal procedure 0.729 0.767 0.669 0.792 0.847 0.310 0.364 0.361 0.217 0.114 ER 1.067534 64.04107 0.9296 Huselid (1995) argues that these practices are not independent; thus, this research standardizes each practice, followed by factor analysis. Then this research extracts two human resources practices as High Performance Work System (HPWS) and Employee Relationship (ER) to represent the concept of ten human resources practices. The result of factors analysis is show in Table 2. Ten factors are combined to two new factors. The first factor of human resources practices includes recruitment, training, performance evaluation, competitive wages and objective wages. The nature of human resource practices is close to some practices, which could raise organizational performance (Appelabum & Batt, 1995; Huselid, 1995). Therefore, factor one is named High Performance Work System (HPWS); because factor two is used to understand the subjects of labor-capital relations, it is named Employee Relationship human resources practices (ER). The reliability test of this questionnaire is shown in Table 3, which is very good. Table 4 provides a statement statistics and Pearson correlation matrix of the research constructs. Table 3: Cronbach α of each construct Constructs Human Resources Practices HPWS ER Value Human Capital Uniqueness Productivity Department Performance Work Morale Constructs 1. HPWS 2. ER 3. Value 4. Uniqueness 5. Perception productivity 6. Perception work morale 註: *p<0.05, ** p<0.01 Cronbach α 0.9370 0.9219 0.8970 0.8374 0.8510 0.7691 Table 4: Statement statistics and correlation matrix Mean S.E. 1 2 3 3.33 0.51 1.000 2.88 0.63 0.688** 1.000 3.51 0.66 0.309** 0.335** 1.000 ** 3.19 0.70 0.369 0.352** 0.537** ** ** 3.59 0.72 0.457 0.548 0.467** ** ** 3.87 0.78 0.335 0.466 0.275** Figure 3: the SEM path 4 1.000 0.429** 0.333** 5 1.000 0.508 6 1.000 According to the reviewed literature, this research develops the structure as Figure 3. In order to verify the fitness of the proposed model, χ2(Chi-square) is used as a major index as well as some correlation fitness indices (Shun-Yu Chen, 2004). As Table 5 shows, all indices are higher than base value. The χ2 is 5.511. The P-value (0.480>0.05), GFI (0.986>0.9), AGFI (0.952>0.9) and RMR (0.01<0.05) all meet the requirement. Table 5: Fitness indices of SEM Fit Indices Principle Smaller was better χ2(Chi-Square) 2 χ (Chi-Square)/ DF < 2 P-Value > 0.05 Goodness of Fit Index (GFI) > 0.9 Adjusted for Goodness of Fit Index (AGFI) > 0.9 Root Mean Square of Standardized Residual (RMR) < 0.05 5.511 0.919 0.480 0.986 0.952 0.01 Besides the fitness indices, there are also structure Reliability and Variance Extracted to test the reliability and validity of this model. In general, the construct reliability should be more than 0.7 and the variance extracted should be more than 0.5 (Shun-Yu Chen, 2004). As Table 6 shows, the construct reliability of the human resources practices is 0.8, human capital is 0.7, and department performance is 0.7. In the test of variance extracted, the variable of human resources practices has a value of 0.70, human capital is 0.54, and department performance is 0.53. That shows the model of this research has good reliability and validity. As Table 7 shows, the un-standardized and standardized coefficients of each path. We could find that each path is significant from its T-value. This means the human resources practices and human capital have significantly positive correlations. The human capital and department performance have significant positive correlations. The human resources practices and department performance have significant positive correlations. Table 6: Evaluation of test model Constructs Construct reliability Variance extracted Human Resources Practices 0.8 0.70 Human Capital 0.7 0.54 Department Performance 0.7 0.53 Table 7: Coefficient estimation of model Standardized Unstandardized Path Estimate Estimate (Human Resources Practices)→【HPWS】 0.76 0.69 (Human Resources Practices)→【ER】 0.91 1.00 (Human Capital)→【Value】 0.73 0.94 (Human Capital)→【Uniqueness】 0.73 1.00 (Department Performance)→【Productivity】 0.81 1.21 (Department Performance)→【Work morale】 0.62 1.00 (Human Resources Practices)→(Human Capital) 0.54 0.48 (Human Capital)→(Department Performance) 0.46 0.44 (Human Resources Practices)→(Department Performance) 0.51 0.44 S.E. T-value 0.090 7.699 0.168 5.606 0.193 6.237 0.109 0.139 0.119 4.406 3.144 3.687 Note: |T-value|>1.96, that means the path was significant Human resource practices and human capital have significant positive correlations. The human resources practices of HPWS and ER also have a positive correlation with value and uniqueness of human capital. This means a company that emphasizes human resource practices could improve the human capital (including value and uniqueness) of employees. Human capital and department performance have significant positive correlations. This means employees have higher human capital (including value and uniqueness) and could improve department performance (including productivity and morale). The human resources practices and department performance have significantly positive correlations which means a company that emphasizes human resource practices could improve the department performance (including productivity and morale). Figure 4: the SEM path analysis Figure 4 shows the significant path coefficients of human resources practices to human capital and department performance. That means that human resources practices have a direct effect on human capital and department performance. A company could emphasize human resource practices to improve both human capital and department performance. The path coefficient of human capital to department is also significant, which means the human resources practices has the indirect effect on department performance. So we could improve the performance directly through human resources practices and improve the performance indirectly through the effect of human resources practices influencing human capital. CONCLUSION The relation between human resources practices and human capital This research shows that there is a positive relationship between human resources practices and human capital; namely, a corporation that respects and carries out human resource practices would help to increase its human capital. HPWS has significant positive relationship to the uniqueness of human capital, and ER has significant positive relationship to the value of human capital. It implies that higher HPWS would help to increase the uniqueness of human capital. The relationship between human capital and department performance This paper shows that there is a positive relationship between human capital and department performance; namely, the higher human capital of the organizational staff, the higher the department performance would be. Both the uniqueness of human capital and its value have a significant positive relationship to the performance of department. If a corporation can improve the uniqueness and value of human capital, it would promote the performance of department by promoting the innovation of the staff, improving the internal process, and providing the training. They are professional and difficult to imitate. The relation between human resources practices and department performance. The SEM model shows that human resource practices have a significant positive relationship to the department performance; this means a company that emphasizes human resource practices would improve its department performance (including productivity and morale). HPWS has significant positive relationship to the department performance, and ER has significant positive relationship to the department performance. A company that emphasizes human resource practices (HPWS and ER) would improve its department performance (including productivity and work morale), especially the ER human resources practices. Human capital has a mediate effect between human resources practices and department performance. The SEM model shows that the human resource practices not only have the direct effect to the performance of department but also have a mediate effect through human capital to affect department performance. A corporation may raise its human capital of the staff by carrying out human resource practices regularly to raise the performance of various departments in the corporation. A corporation can directly influence the performance of department by implementing human resources practices. In addition, the corporation can influence the performance of a department indirectly by the influence of human resources practices to human capital. A corporation can focus on human resources practices, which have a significant positive effect on human capital and department performance. In addition, a corporation may raise its department performance by virtue of direct and indirect effects. An organization could focus on some human resources practices which are related to human capital and department performance. For example, extensive training, performance evaluation, competitive wages, objective wages, employee relationship, communication, career planning, employee participant, appeal procedure should receive focus. If an organization focuses on these practices, it would improve department performance and further improve the organizational performance. IMPLICATION AND SUGGESTION The importance of human resources practices In this research, the HPWS has a positive influence on the performance of departments. Many scholars advocate different content of HPWS, but for the most part, content includes selecting, education, training, performance wages, and promoting. These activities can help an organization to improve its ability and increase its performance. From the viewpoint of resource basis, owning quality staff in a corporation is the source of competitive advantage; therefore, the HPWS can foster quality staff. In enterprises of today, the competitive advantages on which organizations depend are gradually changing from tangible assets to intangible assets. It is important for every corporation to develop and maintain its quality staff. On the other hand, enterprises should respect more the ER of human resources practices, because employees that care more about these practices would ensure the employees’ ability and improve the department performance. Human resources practices should be implemented. Both human resources practices and human capital could improve department performance. The source of competition advantage is to accumulate internal human capital and resources, then to improve performance after promoting internal efficiency. So the human resources practices should indeed be implemented. Therefore, when organizations implement human resources practices, they should understand and track the response as well as gather the feedback of employees. 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